Are you looking for a way to improve your WordPress website\u2019s search engine ranking and attract more visitors? One effective strategy is to use schema markup.\u00a0<\/p>

WHAT'S INSIDE<\/p>\nToggle<\/span>

What Is Schema Markup?<\/a><\/li>
Why is Schema Markup Important<\/a><\/li>
Introducing Mr. Rich Snippets<\/a>
- Rich snippets on the backend<\/a><\/li><\/ul><\/li>
- How to Add Schemas to WordPress<\/a>
  - Step 1 Install AIOSEO<\/a><\/li>
  - Step 2 Enter Your Company\u2019s Details<\/a><\/li>
  - Step 3 Configure your Schema Settings<\/a><\/li>
  - Step 4 Set and Edit Schema Information<\/a><\/li><\/ul><\/li>
  - Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
    If you\u2019ve looked into website schemas, you might be feeling daunted, especially if you\u2019re not a coding whiz. But we\u2019re here to demystify the whole thing.\u00a0<\/p>\n\n\n\n
    Stick around as we explain what schemas are, how they work, and how to add schema to WordPress without any coding required<\/strong>.<\/p>\n\n\n\n
    <\/span>What Is Schema Markup?<\/span><\/h2>\n\n\n\n
    Most of the content we produce as humans is unstructured data<\/strong>. Whether it\u2019s a video, a blog post, or a conversation on social media, search engines need to work hard to understand and process it.\u00a0<\/p>\n\n\n\n
    $\"Confused$ <\/a>
    HELP OUT THE SEARCH ENGINE BOTS WITH SCHEMA MARKUP<\/figcaption><\/figure>\n\n\n\n
    Schema markup is a language of structured data<\/strong> that clearly explains to search engines what your content is about.<\/p>\n\n\n\n
    Back in 2011, top search engines, including Google, Yahoo, Bing, and Yandex (yep, that\u2019s a thing) all collaborated to standardize schema markup to work across their sites.\u00a0<\/p>\n\n\n\n
    Together they created Schema.org<\/a>, a full library of different schema types and the schema markup language you need to use them.<\/p>\n\n\n\n
    $\"Schema.org$ <\/a>
    Schema.org: It might not be much for the eyes, but looks can be deceiving.<\/figcaption><\/figure>\n\n\n\n
    <\/span>Why is Schema Markup Important<\/span><\/h2>\n\n\n\n
    Schema markup is a big deal for search engine optimization<\/strong> (SEO).<\/p>\n\n\n\n
    By making an effort to include schemas, you\u2019re scratching search engines\u2019 backs and giving them a tasty morsel of information they can easily process.\u00a0<\/p>\n\n\n\n
    In return, they\u2019ll prioritize your page on search engine results<\/strong> pages (SERPs) over your competitor pages that don\u2019t include this data.\u00a0<\/p>\n\n\n\n
    And if you\u2019re really lucky, you might get rewarded with rich snippets<\/strong>.\u00a0<\/p>\n\n\n\n
    <\/span>Introducing Mr. Rich Snippets<\/span><\/h2>\n\n\n\n
    No, it\u2019s not the name of a film noir detective. Rich snippets are actually nuggets of information shown in the SERPs that look super snazzy and help you stand out.\u00a0<\/p>\n\n\n\n
    Like these:<\/p>\n\n\n\n
    $\"Rich$ <\/a>
    each of these boxes is a rich snippet.<\/figcaption><\/figure>\n\n\n\n
    Look familiar?\u00a0<\/p>\n\n\n\n
    There are all kinds of examples of rich snippets. Google supports the following schema types<\/a> to provide snippets on their search results:<\/p>\n\n\n\n
    \n
    Articles<\/li>\n\n\n\n
    Books<\/li>\n\n\n\n
    Breadcrumbs<\/li>\n\n\n\n
    Carousels<\/li>\n\n\n\n
    Courses <\/li>\n<\/ul>\n\n\n\n
    $\"Example$ <\/a>
    Example of a course snippet on Google<\/figcaption><\/figure>\n\n\n\n
    \n
    Datasets<\/li>\n\n\n\n
    Education Q&As<\/li>\n\n\n\n
    Employer aggregate ratings<\/li>\n\n\n\n
    Estimated salaries<\/li>\n\n\n\n
    Events<\/li>\n\n\n\n
    Fact checks<\/li>\n\n\n\n
    FAQs<\/li>\n<\/ul>\n\n\n\n
    $\"FAQs$ <\/a>
    Example of an FAQs snippet on Google<\/figcaption><\/figure>\n\n\n\n
    \n
    How-tos<\/li>\n\n\n\n
    Image metadata<\/li>\n\n\n\n
    Job postings<\/li>\n\n\n\n
    Learning videos<\/li>\n\n\n\n
    Local businesses<\/li>\n<\/ul>\n\n\n\n
    $\"Local$ <\/a>
    Example of local business snippet<\/figcaption><\/figure>\n\n\n\n
    \n
    Logos<\/li>\n\n\n\n
    Math solvers<\/li>\n\n\n\n
    Movies<\/li>\n\n\n\n
    Practice problems<\/li>\n\n\n\n
    Products<\/li>\n\n\n\n
    Q&As<\/li>\n\n\n\n
    Recipes<\/li>\n\n\n\n
    Review snippets<\/li>\n\n\n\n
    Sitelink search boxes<\/li>\n<\/ul>\n\n\n\n
    $\"Sitelink$ <\/a>
    Example of sitelink search box<\/a> snippet<\/figcaption><\/figure>\n\n\n\n
    \n
    Software apps<\/li>\n\n\n\n
    Speakables<\/li>\n\n\n\n
    Videos<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n
    Sidenote<\/strong>: Creating schema markups doesn\u2019t guarantee your page will be displayed as a rich snippet, but it does give you a fighting chance.<\/em><\/p>\n\n\n\n
    \n\n\n\n
    Rich snippets aren\u2019t just great for businesses, they also improve the search experience for search engine browsers.\u00a0<\/p>\n\n\n\n
    For example, with this video snippet, you can navigate directly to the part of the video that\u2019s most relevant to you straight from the results page.<\/p>\n\n\n\n
    $\"Video$ <\/a><\/figure>\n\n\n\n
    Snippets are also used in voice search results. <\/p>\n\n\n\n
    Considering almost half of the US population (around 142 million people) use voice assistants<\/a>, optimizing your site for voice search<\/a> is more important than ever!<\/p>\n\n\n\n
    <\/span>Rich snippets on the backend<\/span><\/h3>\n\n\n\n
    Rich snippets are quite lovely on the frontend, we\u2019re sure you\u2019ll agree. But schema markup is a different story.<\/p>\n\n\n\n
    Remember how we mentioned that you might be a bit intimidated by schemas? If you weren\u2019t sure what we were talking about, have a look\u2026<\/p>\n\n\n\n
    $\"Schema$ <\/a><\/figure>\n\n\n\n
    Yep. But don\u2019t worry! Remember, we\u2019re going to show you how to add schema to WordPress with zero coding<\/strong>.<\/p>\n\n\n\n
    Maybe you\u2019re a solopreneur <\/a>looking for a quick and easy way to add schema markup to new content. Perhaps you\u2019re a developer who wants to simplify the process for their clients. <\/p>\n\n\n\n
    Whatever the case, read on to get the lowdown.<\/p>\n\n\n\n
    <\/span>How to Add Schemas to WordPress<\/span><\/h2>\n\n\n\n
    The excellent news is you created a website in WordPress<\/a>! Gold star for you! \u2b50<\/p>\n\n\n\n
    $\"Well$ <\/a>
    GIVE YOURSELF A PAT ON THE BACK!<\/figcaption><\/figure>\n\n\n\n
    And since you\u2019ve got a WordPress website, that means you have access to all sorts of plugins to help you avoid scary code altogether.<\/p>\n\n\n\n
    Our go-to plugin for schema markup (or for that matter, anything to do with improving search engine results) is All in One SEO (AIOSEO)<\/a>.\u00a0<\/p>\n\n\n\n
    $\"All$ <\/a><\/figure>\n\n\n\n
    With AIOSEO, you can set your schema settings to auto-generate schemas<\/strong>, saving time and a lot of boring data entry.\u00a0<\/p>\n\n\n\n
    Best of all, AIOSEO enables MemberPress users to quickly and easily create schemas for their courses and content.\u00a0<\/p>\n\n\n\n
    We\u2019ll show you how to set up AIOSEO to make it just as quick and easy to add schemas across your WordPress website too.\u00a0<\/p>\n\n\n\n
    <\/span>Step 1: Install AIOSEO<\/span><\/h3>\n\n\n\n
    Before you can do anything else, you need to add the AIOSEO plugin.<\/p>\n\n\n\n
    \n
    First, you\u2019ll want to sign up to one of <\/strong>AIOSEO<\/strong><\/a>\u2019s plans<\/strong>. All of their paid plans include smart schema markup. Their basic plan is just $124\/year and covers tons of SEO essentials<\/a> to improve your rankings on SERPs.
    <\/li>\n\n\n\n
    Once you\u2019ve signed up, copy your license key from your purchase receipt email<\/strong>.
    <\/li>\n\n\n\n
    Next, add the AIOSEO plugin<\/strong> to your WordPress dashboard.
    <\/li>\n\n\n\n
    Then head to All in One SEO<\/a><\/strong> > General Settings <\/strong>and paste your license key in the License Key <\/strong>field.
    <\/li>\n\n\n\n
    Hit Connect <\/strong>to activate it, and you\u2019re good to go!<\/li>\n<\/ul>\n\n\n\n $\"AIOSEO$ <\/a><\/figure>\n\n\n\n
    Step 2: Enter Your Company\u2019s Details<\/h3>\n\n\n\n
    Now it\u2019s time to enter your company\u2019s details. This is so AIOSEO can automatically fill in your basic details when you generate schema.<\/p>\n\n\n\n
    \n
    From your WordPress dashboard navigate to All in One SEO<\/strong> > Search Appearances<\/strong>. Under the Global Settings <\/strong>tab scroll down to Knowledge Graph<\/strong>.<\/li>\n<\/ul>\n\n\n\n $\"AIOSEO$ <\/a><\/figure>\n\n\n\n
    \n
    Fill out all of the fields. In most cases, you\u2019ll want to select Organization, <\/strong>unless, for example, you\u2019re a solopreneur running a blog.\u00a0
    <\/li>\n\n\n\n
    Don\u2019t forget to include your logo, and make sure to save changes.\u00a0<\/li>\n<\/ul>\n\n\n\n $\"AIOSEO$ <\/a><\/figure>\n\n\n\n
    <\/span>Step 3: Configure your Schema Settings<\/span><\/h3>\n\n\n\n
    Next, let\u2019s configure your schema settings to create the default schema types for each part of your website.\u00a0<\/p>\n\n\n\n
    \n
    Scroll back up to the top of the page and click on the Content Types <\/strong>tab. You\u2019ll see different sections for different post types on your website. If you\u2019re a MemberPress user, you\u2019ll see sections for Groups<\/strong>, Memberships, Quizzes, <\/strong>and Courses.<\/strong>
    <\/li>\n\n\n\n
    Under Posts<\/strong>, select the Schema Markup <\/strong>tab.
    <\/li>\n\n\n\n
    Select the appropriate default schema markup from the drop-down menu. For example, the posts on our baking website are recipes, so we\u2019ll select recipes<\/strong>.<\/li>\n<\/ul>\n\n\n\n $\"Select$ <\/a><\/figure>\n\n\n\n
    \n
    If you run a blog, you\u2019ll want to select Article <\/strong>from the dropdown menu. Then you\u2019ll be presented with 3 options: Article<\/strong>, Blog Post<\/strong>, and News Article. <\/strong>Select the one that makes the most sense.
    <\/li>\n\n\n\n
    Repeat with different post types on your website.
    <\/li>\n\n\n\n
    Don\u2019t forget to Save Changes<\/strong>!<\/li>\n<\/ul>\n\n\n\n
    Now you\u2019re set up to auto-generate schema on your WordPress site!\u00a0<\/p>\n\n\n\n
    $\"Khaby$ <\/a>
    IT\u2019S SIMPLE TO AUTO-GENERATE SCHEMA ON YOUR WEBSITE<\/figcaption><\/figure>\n\n\n\n
    You can manually change schema types on individual pages. So don\u2019t worry if, for example, your posts are a mix of recipes and articles. You can also edit the schema to include extra information.<\/p>\n\n\n\n
    In fact, let\u2019s look at how to do that now.<\/p>\n\n\n\n
    <\/span>Step 4: Set and Edit Schema Information<\/span><\/h3>\n\n\n\n
    Recipes<\/h4>\n\n\n\n
    \n
    Head to the page you want to edit in WordPress and scroll to the bottom of the page to see the AIOSEO Settings<\/strong> section and click on the Schema<\/strong> tab.
    <\/li>\n\n\n\n
    Sometimes the default Schema In Use<\/strong> isn\u2019t the one you want. If that\u2019s the case, hit the trash can icon<\/strong>.\u00a0<\/li>\n<\/ul>\n\n\n\n $\"Delete$ <\/a><\/figure>\n\n\n\n
    \n
    Confirm you want to delete the schema.
    <\/li>\n\n\n\n
    Then hit Generate Schema.<\/strong>
    <\/li>\n\n\n\n
    This will bring up the Schema Generator.<\/strong>
    <\/li>\n\n\n\n
    Select the schema you want by clicking the + icon. <\/strong>In this example, we\u2019re adding the Recipe <\/strong>schema.<\/li>\n<\/ul>\n\n\n\n $\"Schema$ <\/a><\/figure>\n\n\n\n
    \n
    Now it\u2019s time to add and edit the schema details.
    <\/li>\n\n\n\n
    The Name<\/strong> and Description<\/strong> fields will automatically be populated with your post title and a post excerpt, but you can edit them by simply deleting them and typing your own information.<\/li>\n<\/ul>\n\n\n\n
    $\"Recipe$ <\/a><\/figure>\n\n\n\n
    \n
    Add Ingredients<\/strong> individually by hitting enter after each item. This will help people who are searching for recipes with specific ingredients.
    <\/li>\n\n\n\n
    Fill out the Dish Type<\/strong>, Cuisine Type<\/strong>, and Keywords<\/strong> fields, as well as nutritional information, and preparation time.
    <\/li>\n\n\n\n
    Upload an image<\/strong>. If the page is displayed as a rich snippet, this will be the image that\u2019s used.
    <\/li>\n\n\n\n
    Finally, you also have the option to include step-by-step instructions.\u00a0<\/li>\n<\/ul>\n\n\n\n $\"Add$ <\/a><\/figure>\n\n\n\n
    \n
    Once you\u2019re done, click Update Schema<\/strong> (if you\u2019re editing) or Add Schema<\/strong> if you\u2019re generating a new schema.
    <\/li>\n\n\n\n
    Don\u2019t forget to scroll to the top of your page and hit Update.\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n
    Ta-dah! You\u2019re done! Zero coding, zero fuss.\u00a0<\/strong><\/p>\n\n\n\n
    Videos<\/h4>\n\n\n\n
    Let\u2019s look at another popular schema type\u2026 videos!<\/p>\n\n\n\n
    \n
    This time, you want to click the + icon<\/strong> next to Video <\/strong>in the Schema Generator<\/strong>.
    <\/li>\n\n\n\n
    The first two options are the same. You can either choose the automatically generated Name<\/strong> and Description<\/strong> from the Post Title <\/strong>and Post Excerpt <\/strong>or delete them and write your own.
    <\/li>\n\n\n\n
    Add a link to the video as either a Content URL <\/strong>or an Embed URL. <\/strong>Search engines prefer content URLs. However, if you\u2019re using a YouTube link, you\u2019ll need to copy and paste it into the Embed URL.\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n $\"Add$ <\/a><\/figure>\n\n\n\n
    \n
    Add the Upload Date.<\/strong>
    <\/li>\n\n\n\n
    Specify whether or not the video is Family Friendly.<\/strong>
    <\/li>\n\n\n\n
    Upload a Thumbnail URL<\/strong>.
    <\/li>\n\n\n\n
    All that\u2019s left is to hit Add Schema, Update <\/strong>your WordPress page, and you\u2019re good to go!<\/li>\n<\/ul>\n\n\n\nCourses<\/h4>\n\n\n\n
    Here\u2019s one for you course creators<\/strong> out there \u2013 especially those using MemberPress Courses<\/a><\/strong>. <\/p>\n\n\n\n
    AIOSEO recently added courses to their list of available schema types! <\/p>\n\n\n\n
    \n
    From your WordPress dashboard, head to MemberPress > Courses<\/strong> and click on the course you want to edit.
    <\/li>\n\n\n\n
    Scroll to the AIOSEO Settings <\/strong>section at the bottom of the page, and click on the Schema<\/strong> tab.<\/li>\n<\/ul>\n\n\n\n $\"\"$ <\/a><\/figure>\n\n\n\n
    \n
    As you can see, we\u2019ve already set up our default schema type to Course<\/strong>. You can do this by following step 3 and changing the Courses<\/strong> section under the Content Types<\/strong> tab.
    <\/li>\n\n\n\n
    Or, as you know by now, you can click Generate Schema <\/strong>and click the + icon<\/strong> next to Course<\/strong> in the Schema Generator<\/strong>.
    <\/li>\n\n\n\n
    Click on the pencil icon<\/strong> to edit your schema.<\/li>\n<\/ul>\n\n\n\n $\"Edit$ <\/a><\/figure>\n\n\n\n
    \n
    As with other schema types, the Name<\/strong> and Description<\/strong> fields are automatically filled with your Post Title<\/strong> and Post Excerpt<\/strong>, but you can manually edit these.
    <\/li>\n\n\n\n
    You can leave the Provider<\/strong> section blank if you are the course provider. This is for websites that offer courses from multiple organizations. <\/li>\n<\/ul>\n\n\n\n $\"Course$ <\/a><\/figure>\n\n\n\n
    \n
    If you leave this section empty, the course schema will contain the details and the logo you set up in step 2 of this blog. If you offer courses from multiple providers, then fill in the details of the provider for the course you\u2019re editing.
    <\/li>\n\n\n\n
    And that\u2019s it! Hit the blue Update Schema<\/strong> button, and Update<\/strong> your WordPress page and your course schema is all set. <\/li>\n<\/ul>\n\n\n\n\n\n $\"How$ <\/a>\n<\/div><\/div>\n\n\n\n\n
    <\/span>Conclusion<\/span><\/h2>\n\n\n\n
    Adding schema markup to your WordPress website can help boost your search engine ranking and attract more visitors to your site.\u00a0<\/p>\n\n\n\n
    With the help of the All in One SEO plugin<\/strong>, you can easily configure your schema settings and generate schema for each part of your website.\u00a0<\/p>\n\n\n\n
    And if you ever need to manually edit schema information for individual pages, it\u2019s easy with AIOSEO<\/a>.\u00a0<\/p>\n\n\n\n
    So don\u2019t be intimidated by schema markup \u2013 follow our simple guide and start reaping the benefits of better SEO today!<\/p>\n\n\n\n
    Got any other tips on how to add schema to WordPress? Let us know in the comments section below.<\/p>\n\n\n\n
    \n\t
    \n\t\t
    \n\t\t\t $\"cta$ \n\t\t<\/div>\n\t\t
    \n\t\t\t
    Get MemberPress Today!<\/h3>\n\t\t\t
    Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t
    \n\t\t\t\t \n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t $\"arrow\"$ \n\t\t\t\t<\/a>\n\t\t\t\t See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
    Are you looking for a way to improve your WordPress website\u2019s search engine ranking and attract more visitors? One effective strategy is to use schema markup.\u00a0 If you\u2019ve looked into website schemas, you might be feeling daunted, especially if you\u2019re not a coding whiz. But we\u2019re here to demystify the whole thing.\u00a0 Stick around as [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":53151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"68t63oqaxf40\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"y4ubk5h7qo00\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"jeyuqoj6fio0\",\"si6h17g1yz40\",\"539t08p2e9w0\",\"4ukpajzxgug0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Sometime in Q2, AIOSEO (a partner product) is releasing a feature that'll automatically generate \u201cCourse Schema\u201d for our MP Courses and Memberships. In light of that, Blair wants us to write an article about schemas. Here are the deets: \r\n\r\n- Discuss why schemas are important\r\n- Show how to use them in AIOSEO\r\n- Before the feature release, there are specific schemas for products and courses that MP creators can use. So we want to describe some of these. Once the feature comes out, we'll just go in and update this post (it'll be live by that time)\r\n\r\nYou can do shema configuration on the Course \/ Membership edit pages under: AIOSEO Settings > Schemas > Generate Schema.","footnotes":""},"categories":[134,94,145],"tags":[28,1068,182],"class_list":{"0":"post-52251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"category-tools","10":"tag-plugins","11":"tag-schema","12":"tag-seo","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t