{"id":60799,"date":"2024-03-07T10:00:00","date_gmt":"2024-03-07T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=60799"},"modified":"2024-08-29T19:21:06","modified_gmt":"2024-08-29T23:21:06","slug":"launch-high-ticket-course","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/","title":{"rendered":"Lan\u00e7amento de um curso de alto valor em 2026"},"content":{"rendered":"<p>No mercado digital atual, destacar-se e vender ofertas de alto valor pode parecer uma tarefa dif\u00edcil. \u00c9 a\u00ed que entra em a\u00e7\u00e3o o MemberPress, uma ferramenta poderosa que est\u00e1 mudando o jogo para indiv\u00edduos e empresas que desejam vender produtos e servi\u00e7os premium on-line. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6b8d1614e4c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6b8d1614e4c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Why_Big-Ticket_Items\" >Por que itens de grande porte?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Selling_Big-Ticket_items_comes_with_a_host_of_benefits\" >A venda de itens de alto valor agregado traz uma s\u00e9rie de benef\u00edcios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Beyond_Subscriptions_Exploiting_the_Untapped_Potential_of_High-Ticket_Course_Launches\" >Al\u00e9m das assinaturas: explorando o potencial inexplorado dos lan\u00e7amentos de cursos de alto valor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Buy_Now_Pay_Later_with_MemberPress\" >Compre agora e pague depois com o MemberPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Custom_Payment_Methods_for_High-Ticket_Courses\" >M\u00e9todos de pagamento personalizados para cursos de alto valor agregado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Mastering_the_Art_of_the_Launch\" >Dominando a arte do lan\u00e7amento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Choosing_MemberPress_Over_Other_Solutions\" >Escolhendo o MemberPress em vez de outras solu\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Leveraging_MemberPress_for_Maximum_Impact\" >Aproveitamento do MemberPress para obter o m\u00e1ximo impacto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Implementing_a_Successful_Big-Ticket_Sales_Strategy\" >Implementa\u00e7\u00e3o de uma estrat\u00e9gia bem-sucedida de vendas de grandes volumes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#The_Competitive_Edge_of_MemberPress\" >A vantagem competitiva do MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/#Wrapping_It_Up\" >Concluindo<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>O MemberPress \u00e9 amplamente reconhecido por seus recursos de gerenciamento de assinaturas, mas tamb\u00e9m \u00e9 uma plataforma incrivelmente eficaz para gerenciar compras \u00fanicas, especialmente aquelas que t\u00eam um pre\u00e7o mais alto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Big-Ticket_Items\"><\/span>Por que itens de grande porte?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea tem um produto que pode ser altamente lucrativo ou mudar sua vida e que oferece um pacote de informa\u00e7\u00f5es exclusivo, inovador ou detalhado para seus clientes? N\u00e3o se subestime! <\/p>\n\n\n\n<p>A apresenta\u00e7\u00e3o de um conjunto abrangente de cursos, programas de coaching, downloads e outros conte\u00fados pode ser uma maneira fenomenal de obter <strong>S\u00c9RIO<\/strong> engajamento em seu site... e, ao mesmo tempo, aumentar sua receita!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Selling_Big-Ticket_items_comes_with_a_host_of_benefits\"><\/span>A venda de itens de alto valor agregado traz uma s\u00e9rie de benef\u00edcios:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valor percebido: <\/strong>Os produtos com pre\u00e7os mais altos geralmente s\u00e3o vistos como mais valiosos, o que leva a uma maior satisfa\u00e7\u00e3o e envolvimento de seus clientes. Pode ser contraintuitivo, mas quanto mais alto o pre\u00e7o, maior o valor percebido.<br><\/li>\n\n\n\n<li><strong>Barreira \u00e0 entrada: <\/strong>A faixa de pre\u00e7o filtra os navegadores casuais, atraindo compradores s\u00e9rios que t\u00eam maior probabilidade de se envolver com sua oferta e se beneficiar dela.<br><\/li>\n\n\n\n<li><strong>Aumento da receita: <\/strong>Vender menos itens de pre\u00e7o mais alto pode ser mais lucrativo do que gerenciar um grande volume de vendas menores, maximizando sua receita por cliente.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beyond_Subscriptions_Exploiting_the_Untapped_Potential_of_High-Ticket_Course_Launches\"><\/span>Al\u00e9m das assinaturas: Explorando o potencial inexplorado dos lan\u00e7amentos de cursos de alto valor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O MemberPress se destaca por sua versatilidade, mas \u00e9 o melhor da categoria na venda de assinaturas e itens de grande valor, como: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cursos abrangentes<br><\/li>\n\n\n\n<li>Programas de certifica\u00e7\u00e3o aprofundados<br><\/li>\n\n\n\n<li>Servi\u00e7os de treinamento de alto n\u00edvel<br><\/li>\n\n\n\n<li>Produtos tang\u00edveis com pre\u00e7os de $500, $1.000 e at\u00e9 $10.000<\/li>\n<\/ul>\n\n\n\n<p>O MemberPress n\u00e3o se limita a gerenciar pagamentos recorrentes; \u00e9 uma solu\u00e7\u00e3o robusta para qualquer pessoa que tenha uma oferta valiosa e queira atingir um p\u00fablico-alvo disposto. Com um checkout perfeito no estilo de inscri\u00e7\u00e3o, o MemberPress orienta os clientes potenciais por uma jornada sem atritos, da descoberta \u00e0 compra, garantindo uma experi\u00eancia de usu\u00e1rio positiva que aumenta a probabilidade de convers\u00e3o.<\/p>\n\n\n\n<p>Independentemente da natureza de sua oferta - um curso on-line detalhado, recursos para download, um programa de treinamento personalizado ou at\u00e9 mesmo um produto f\u00edsico - o TP3T est\u00e1 equipado para dar suporte ao seu m\u00e9todo de entrega. <\/p>\n\n\n\n<p>Sua estrutura flex\u00edvel permite que voc\u00ea personalize a forma de apresentar e entregar seu produto, garantindo que seus clientes o recebam da maneira mais eficaz e envolvente poss\u00edvel. Essa adaptabilidade \u00e9 crucial para manter o valor percebido de seus itens de grande valor agregado e garantir que seus clientes fiquem satisfeitos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buy_Now_Pay_Later_with_MemberPress\"><\/span>Compre agora e pague depois com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Uma vantagem significativa do MemberPress \u00e9 sua integra\u00e7\u00e3o com as op\u00e7\u00f5es \"Buy Now Pay Later\" (BNPL) por meio de gigantes de pagamento como o PayPal e o <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Listrado<\/a>. Isso inclui servi\u00e7os populares, como Afterpay, A\ufb00irm e Klarna, que permitem que os clientes paguem ao longo do tempo e que voc\u00ea receba o pagamento adiantado.<\/p>\n\n\n\n<p>Pense bem: seus clientes podem comprar seus produtos imediatamente e voc\u00ea pode receber o dinheiro na hora. Depois, o cliente tem a flexibilidade de pagar ao longo do tempo! \u00c9 o melhor dos dois mundos ao vender produtos mais caros!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"RhFZPqH0QL83Mzuk1XevBYZ7QUnVVETmydFA6z8POipNRjkp5xtC1rTy7SXGwS9DfuYciaWshIoo5\"><div class=\"responsive-video\"><iframe title=\"Como habilitar m\u00e9todos de pagamento com o Stripe + MemberPress (iDeal, BACs, Cash App, ACH e mais)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A2HiEl1jtWQ?start=1&feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assista: como definir m\u00e9todos de pagamento personalizados no memberpress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Custom_Payment_Methods_for_High-Ticket_Courses\"><\/span>M\u00e9todos de pagamento personalizados para cursos de alto valor agregado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Configurar o MemberPress para acomodar esses lan\u00e7amentos de cursos de grande porte n\u00e3o poderia ser mais f\u00e1cil. Tudo o que voc\u00ea precisa fazer \u00e9 configurar m\u00e9todos de pagamento personalizados no Stripe para permitir o Affirm ou o Klarna. Esses s\u00e3o provavelmente os m\u00e9todos de pagamento mais comuns, do tipo compre agora e pague depois. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"791\" height=\"780\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1.png\" alt=\"m\u00e9todos de pagamento personalizados para servi\u00e7os buy now pay later, como affirm e klarna, mostrados em uma captura de tela\" class=\"wp-image-60968\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1.png 791w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1-300x296.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1-768x757.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1-172x170.png 172w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1-623x614.png 623w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1-694x684.png 694w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1-525x518.png 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1-156x154.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mastering_the_Art_of_the_Launch\"><\/span>Dominando a arte do lan\u00e7amento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 claro que com o MemberPress voc\u00ea pode simplesmente vender produtos todos os dias, mas uma t\u00e9cnica que vimos funcionar muito bem para alguns de nossos clientes \u00e9 limitar as vendas a uma janela de tempo limitado.<\/p>\n\n\n\n<p>Para produtos como programas de coaching ou cursos baseados em coortes, a ado\u00e7\u00e3o de uma estrat\u00e9gia de lan\u00e7amento pode ampliar significativamente o seu sucesso. Ao limitar as inscri\u00e7\u00f5es a um per\u00edodo de tempo espec\u00edfico e destacar a disponibilidade limitada de vagas, voc\u00ea cria um senso de urg\u00eancia e escassez que pode gerar uma a\u00e7\u00e3o imediata. <\/p>\n\n\n\n<p>Essa estrat\u00e9gia n\u00e3o apenas aumenta suas vendas, mas tamb\u00e9m promove uma comunidade de participantes engajados e comprometidos, agregando valor \u00e0 experi\u00eancia geral.<\/p>\n\n\n\n<p>\u00c0s vezes, esse tipo de abordagem \u00e9 necess\u00e1rio com Coortes de Coaching (talvez voc\u00ea s\u00f3 tenha a capacidade de atender a um n\u00famero limitado de clientes em um determinado momento)... mas essa abordagem pode ser usada para qualquer item de grande valor!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_MemberPress_Over_Other_Solutions\"><\/span>Escolhendo o MemberPress em vez de outras solu\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O que diferencia o MemberPress de outros concorrentes <a href=\"https:\/\/memberpress.com\/pt\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/\">A solu\u00e7\u00e3o \u00e9 que se trata de um plug-in do WordPress<\/a>em vez de uma plataforma hospedada. Veja por que isso \u00e9 importante:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sem taxas por transa\u00e7\u00e3o: <\/strong>A maioria das plataformas de associa\u00e7\u00e3o hospedadas cobra <strong>significativo<\/strong> taxas por transa\u00e7\u00e3o, que podem aumentar rapidamente em circunst\u00e2ncias normais, mas s\u00e3o absolutamente ASTRON\u00d4MICAS para itens de grande valor. Imagine vender um programa de $3.000 e ter que pagar \u00e0 sua plataforma quase $1.000 em cada transa\u00e7\u00e3o! Voc\u00ea j\u00e1 tem que pagar impostos, n\u00e3o precisa dessa pesada \"taxa de plataforma\"! Sua c\u00f3pia totalmente licenciada do MemberPress, executada em seu site WordPress, nunca cobrar\u00e1 taxas por transa\u00e7\u00e3o!<br><\/li>\n\n\n\n<li><strong>Controle total: <\/strong>Com o MemberPress, voc\u00ea mant\u00e9m controle total sobre o que vende, seus dados e suas intera\u00e7\u00f5es com os clientes. N\u00e3o h\u00e1 \"taxa de plataforma\" nem taxas ocultas, e voc\u00ea n\u00e3o fica \u00e0 merc\u00ea das mudan\u00e7as de pol\u00edticas ou estruturas de pre\u00e7os de uma plataforma de terceiros. Voc\u00ea tem a flexibilidade de administrar sua empresa nos seus termos... adaptando-se ao seu mercado de uma forma que nunca poderia fazer em uma plataforma de associa\u00e7\u00e3o hospedada.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leveraging_MemberPress_for_Maximum_Impact\"><\/span>Aproveitamento do MemberPress para obter o m\u00e1ximo impacto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para aproveitar totalmente o MemberPress na venda de itens de alto valor, considere as seguintes estrat\u00e9gias:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utilize op\u00e7\u00f5es avan\u00e7adas de pre\u00e7os: <\/strong>Fa\u00e7a experi\u00eancias com diferentes estruturas de pre\u00e7os, incluindo pre\u00e7os diferenciados, ofertas agrupadas e descontos por tempo limitado, para descobrir o que melhor se adapta ao seu p\u00fablico-alvo.<br><\/li>\n\n\n\n<li><strong>Maximizar o recurso BNPL: <\/strong>Destaque a op\u00e7\u00e3o \"Compre agora e pague depois\" em suas p\u00e1ginas de vendas para destacar a flexibilidade financeira dispon\u00edvel para seus clientes. Isso pode reduzir significativamente a barreira de compra para os interessados em seus itens de grande valor.<br><\/li>\n\n\n\n<li><strong>Envolva e estimule seu p\u00fablico: <\/strong>Use as ferramentas integradas do MemberPress para criar uma \u00e1rea somente para membros, onde voc\u00ea possa oferecer valor adicional, interagir com seu p\u00fablico e criar uma comunidade em torno de sua marca.<br><\/li>\n\n\n\n<li><strong>Otimize seu funil de vendas: <\/strong>Preste muita aten\u00e7\u00e3o \u00e0 efic\u00e1cia de seu funil de vendas. Use a an\u00e1lise para rastrear o comportamento do cliente e identificar quaisquer pontos de queda ou \u00e1reas de melhoria.<\/li>\n<\/ul>\n\n\n\n<p>A venda de ofertas de alto valor exige uma abordagem sofisticada, e o MemberPress oferece uma solu\u00e7\u00e3o abrangente que aborda os desafios exclusivos da comercializa\u00e7\u00e3o de itens de grande valor. Sua versatilidade, combinada com a capacidade de fornecer conte\u00fado em v\u00e1rios formatos, suporte para op\u00e7\u00f5es \u201cCompre agora, pague depois\u201d e recursos de lan\u00e7amento estrat\u00e9gico, fazem dele uma ferramenta indispens\u00e1vel para criadores e empreendedores.<\/p>\n\n\n\n<p>Al\u00e9m disso, o MemberPress oferece um n\u00edvel de controle e lucratividade inigual\u00e1vel em outras plataformas. Ao eliminar as taxas por transa\u00e7\u00e3o e dar a voc\u00ea total propriedade sobre seu conte\u00fado e dados de clientes, o MemberPress garante que voc\u00ea maximize sua receita e mantenha um relacionamento direto com seu p\u00fablico. <\/p>\n\n\n\n<p>Isso \u00e9 particularmente importante na venda de produtos de alto valor, pois a intera\u00e7\u00e3o direta promove a confian\u00e7a e a fidelidade, <a href=\"https:\/\/memberpress.com\/pt\/blog\/online-courses-attract-students\/\">componentes-chave de um site on-line bem-sucedido<\/a> neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implementing_a_Successful_Big-Ticket_Sales_Strategy\"><\/span>Implementa\u00e7\u00e3o de uma estrat\u00e9gia bem-sucedida de vendas de grandes volumes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para aproveitar ao m\u00e1ximo o MemberPress para vendas de grandes volumes, \u00e9 essencial:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Foco na cria\u00e7\u00e3o de valor:<\/strong> Certifique-se de que seu item de grande porte ofere\u00e7a um valor excepcional. 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Descubra as principais estrat\u00e9gias para planejar, promover e vender seu curso premium com sucesso em 2026.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-02-23 16:55:37","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2024-02-08 19:47:56","updated":"2026-03-03 14:55:08"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tLaunching a High-Ticket Course in 2026\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"Launching a High-Ticket Course in 2026","link":"https:\/\/memberpress.com\/pt\/blog\/launch-high-ticket-course\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>In today\u2019s digital marketplace, standing out and selling high-value offerings can seem like a daunting task. That\u2019s where MemberPress comes into play, a powerhouse tool that\u2019s changing the game for individuals and businesses looking to sell premium products and services online. <\/p>","content":[{"type":"text","data":"In today\u2019s digital marketplace, standing out and selling high-value offerings can seem like a daunting task. That\u2019s where MemberPress comes into play, a powerhouse tool that\u2019s changing the game for individuals and businesses looking to sell premium products and services online. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress is widely recognized for its subscription management features, but it\u2019s also an incredibly effective platform for managing one-time purchases, especially those that carry a higher price tag.<\/p>","content":[{"type":"text","data":"MemberPress is widely recognized for its subscription management features, but it\u2019s also an incredibly effective platform for managing one-time purchases, especially those that carry a higher price tag."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Big-Ticket Items?<\/h2>","content":"Por que itens de grande porte?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Do you have a product that could be highly profitable or life-changing that offers a unique, novel or in-depth bundle of information to your customers? Don\u2019t undersell yourself! <\/p>","content":[{"type":"text","data":"Do you have a product that could be highly profitable or life-changing that offers a unique, novel or in-depth bundle of information to your customers? Don\u2019t undersell yourself! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Presenting a comprehensive set of Courses, Coaching Programs, Downloadables and other content can make a phenomenal way to get <strong>SERIOUS<\/strong> engagement on your website \u2026 and really scale up your revenue at the same time!<\/p>","content":[{"type":"text","data":"Presenting a comprehensive set of Courses, Coaching Programs, Downloadables and other content can make a phenomenal way to get <strong>SERIOUS<\/strong> engagement on your website \u2026 and really scale up your revenue at the same time!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Selling Big-Ticket items comes with a host of benefits:<\/h3>","content":"A venda de itens de alto valor agregado traz uma s\u00e9rie de benef\u00edcios:","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Perceived Value: <\/strong>Higher-priced products are often viewed as more valuable, leading to greater satisfaction and engagement from your customers. It may be counterintuitive but the higher the price, the higher the perceived value.<br><\/li>\n\n\n\n<li><strong>Barrier to Entry: <\/strong>The price point filters out casual browsers, attracting serious buyers who are more likely to engage with and benefit from your offering.<br><\/li>\n\n\n\n<li><strong>Increased Revenue: <\/strong>Selling fewer, higher-priced items can be more profitable than managing a large volume of smaller sales, maximizing your revenue per customer.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Valor percebido: <\/strong>Os produtos com pre\u00e7os mais altos geralmente s\u00e3o vistos como mais valiosos, o que leva a uma maior satisfa\u00e7\u00e3o e envolvimento de seus clientes. Pode ser contraintuitivo, mas quanto mais alto o pre\u00e7o, maior o valor percebido.<br><\/li>\n\n\n\n<li><strong>Barreira \u00e0 entrada: <\/strong>A faixa de pre\u00e7o filtra os navegadores casuais, atraindo compradores s\u00e9rios que t\u00eam maior probabilidade de se envolver com sua oferta e se beneficiar dela.<br><\/li>\n\n\n\n<li><strong>Aumento da receita: <\/strong>Vender menos itens de pre\u00e7o mais alto pode ser mais lucrativo do que gerenciar um grande volume de vendas menores, maximizando sua receita por cliente.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Perceived Value: <\/strong>Higher-priced products are often viewed as more valuable, leading to greater satisfaction and engagement from your customers. It may be counterintuitive but the higher the price, the higher the perceived value.<br><\/li>","content":"Valor percebido: Os produtos com pre\u00e7os mais altos geralmente s\u00e3o vistos como mais valiosos, o que leva a uma maior satisfa\u00e7\u00e3o e envolvimento de seus clientes. Pode ser contraintuitivo, mas quanto mais alto o pre\u00e7o, maior o valor percebido.","data":{"text":"Perceived Value: Higher-priced products are often viewed as more valuable, leading to greater satisfaction and engagement from your customers. It may be counterintuitive but the higher the price, the higher the perceived value."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Barrier to Entry: <\/strong>The price point filters out casual browsers, attracting serious buyers who are more likely to engage with and benefit from your offering.<br><\/li>","content":"Barreira de entrada: O pre\u00e7o filtra os navegadores casuais, atraindo compradores s\u00e9rios que t\u00eam maior probabilidade de se envolver com sua oferta e se beneficiar dela.","data":{"text":"Barrier to Entry: The price point filters out casual browsers, attracting serious buyers who are more likely to engage with and benefit from your offering."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Increased Revenue: <\/strong>Selling fewer, higher-priced items can be more profitable than managing a large volume of smaller sales, maximizing your revenue per customer.<\/li>","content":"Aumento da receita: Vender menos itens de pre\u00e7o mais alto pode ser mais lucrativo do que gerenciar um grande volume de vendas menores, maximizando sua receita por cliente.","data":{"text":"Increased Revenue: Selling fewer, higher-priced items can be more profitable than managing a large volume of smaller sales, maximizing your revenue per customer."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Beyond Subscriptions: Exploiting the Untapped Potential of High-Ticket Course Launches<\/h2>","content":"Al\u00e9m das assinaturas: Explorando o potencial inexplorado dos lan\u00e7amentos de cursos de alto valor","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>MemberPress shines in its versatility, but it\u2019s best-in-class when selling subscriptions and big-ticket items like: <\/p>","content":[{"type":"text","data":"MemberPress shines in its versatility, but it\u2019s best-in-class when selling subscriptions and big-ticket items like: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Comprehensive courses<br><\/li>\n\n\n\n<li>In-depth certification programs<br><\/li>\n\n\n\n<li>High-end coaching services<br><\/li>\n\n\n\n<li>Tangible products priced at $500, $1,000, even $10,000<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Cursos abrangentes<br><\/li>\n\n\n\n<li>Programas de certifica\u00e7\u00e3o aprofundados<br><\/li>\n\n\n\n<li>Servi\u00e7os de treinamento de alto n\u00edvel<br><\/li>\n\n\n\n<li>Produtos tang\u00edveis com pre\u00e7os de $500, $1.000 e at\u00e9 $10.000<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Comprehensive courses<br><\/li>","content":"Cursos abrangentes","data":{"text":"Comprehensive courses"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>In-depth certification programs<br><\/li>","content":"Programas de certifica\u00e7\u00e3o aprofundados","data":{"text":"In-depth certification programs"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>High-end coaching services<br><\/li>","content":"Servi\u00e7os de treinamento de alto n\u00edvel","data":{"text":"High-end coaching services"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Tangible products priced at $500, $1,000, even $10,000<\/li>","content":"Produtos tang\u00edveis com pre\u00e7os de $500, $1.000 e at\u00e9 $10.000","data":{"text":"Tangible products priced at $500, $1,000, even $10,000"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress isn\u2019t just about managing recurring payments; it\u2019s a robust solution for anyone with a valuable offering looking to reach a willing audience. With its seamless signup-style checkout, MemberPress guides potential customers through a frictionless journey from discovery to purchase, ensuring a positive user experience that enhances the likelihood of conversion.<\/p>","content":[{"type":"text","data":"MemberPress isn\u2019t just about managing recurring payments; it\u2019s a robust solution for anyone with a valuable offering looking to reach a willing audience. With its seamless signup-style checkout, MemberPress guides potential customers through a frictionless journey from discovery to purchase, ensuring a positive user experience that enhances the likelihood of conversion."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Regardless of the nature of your offering\u2014a detailed online course, downloadable resources, a personalized coaching program, or even a physical product\u2014MemberPress is equipped to support your delivery method. <\/p>","content":[{"type":"text","data":"Regardless of the nature of your offering\u2014a detailed online course, downloadable resources, a personalized coaching program, or even a physical product\u2014MemberPress is equipped to support your delivery method. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Its flexible structure allows you to customize how you present and deliver your product, ensuring that your customers receive it in the most effective and engaging way possible. This adaptability is crucial for maintaining the perceived value of your Big-Ticket items and making sure your customers are happy.<\/p>","content":[{"type":"text","data":"Its flexible structure allows you to customize how you present and deliver your product, ensuring that your customers receive it in the most effective and engaging way possible. This adaptability is crucial for maintaining the perceived value of your Big-Ticket items and making sure your customers are happy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Buy Now Pay Later with MemberPress<\/h2>","content":"Compre agora e pague depois com o MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A significant advantage of MemberPress is its integration with \u201cBuy Now Pay Later\u201d (BNPL) options through payment giants like PayPal and <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Stripe<\/a>. This includes popular services such as Afterpay, A\ufb00irm, and Klarna which allow customers to pay over time and for you to get paid upfront.<\/p>","content":[{"type":"text","data":"A significant advantage of MemberPress is its integration with \u201cBuy Now Pay Later\u201d (BNPL) options through payment giants like PayPal and <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Stripe<\/a>. This includes popular services such as Afterpay, A\ufb00irm, and Klarna which allow customers to pay over time and for you to get paid upfront."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Just think, your customers can purchase your products immediately and you can get the money instantly. Then the customer has flexibility to pay over time! It\u2019s the best of both worlds when selling more expensive products!<\/p>","content":[{"type":"text","data":"Just think, your customers can purchase your products immediately and you can get the money instantly. Then the customer has flexibility to pay over time! It\u2019s the best of both worlds when selling more expensive products!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"How To Enable Payment Methods w\/ Stripe + MemberPress (iDeal, BACs, Cash App, ACH, + more)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A2HiEl1jtWQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Como habilitar m\u00e9todos de pagamento com o Stripe + MemberPress (iDeal, BACs, Cash App, ACH e mais)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A2HiEl1jtWQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=A2HiEl1jtWQ&amp;t=1s","caption":"watch: how to set custom payment methods in memberpress","url":"https:\/\/www.youtube.com\/watch?v=A2HiEl1jtWQu0026t=1s"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Custom Payment Methods for High-Ticket Courses<\/h3>","content":"M\u00e9todos de pagamento personalizados para cursos de alto valor agregado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Setting up MemberPress to accommodate these big-ticket course launches could not be easier. All you need to do is configure custom payment methods in Stripe to allow for Affirm or Klarna. These are probably the most common buy now, pay later, payment methods. <\/p>","content":[{"type":"text","data":"Setting up MemberPress to accommodate these big-ticket course launches could not be easier. All you need to do is configure custom payment methods in Stripe to allow for Affirm or Klarna. These are probably the most common buy now, pay later, payment methods. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1.png\" alt=\"custom payment methods for buy now pay later services like affirm and klarna shown in a screenshot\" class=\"wp-image-60968\"\/><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1.png","data":{"alt":"custom payment methods for buy now pay later services like affirm and klarna shown in a screenshot","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/file-t9T1UNDDIY-1.png","linkDestination":"none"},"style":{"width":791,"height":780,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Mastering the Art of the Launch<\/h2>","content":"Dominando a arte do lan\u00e7amento","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Of course with MemberPress you can just be selling products everyday but one technique we\u2019ve seen work phenomenally well for some of our customers is limiting sales to a time-limited window.<\/p>","content":[{"type":"text","data":"Of course with MemberPress you can just be selling products everyday but one technique we\u2019ve seen work phenomenally well for some of our customers is limiting sales to a time-limited window."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For products like coaching programs or cohort-based courses, adopting a launch strategy can significantly amplify your success. By limiting enrollment to a specific timeframe and highlighting the limited availability of spots, you create a sense of urgency and scarcity that can drive immediate action. <\/p>","content":[{"type":"text","data":"For products like coaching programs or cohort-based courses, adopting a launch strategy can significantly amplify your success. By limiting enrollment to a specific timeframe and highlighting the limited availability of spots, you create a sense of urgency and scarcity that can drive immediate action. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This strategy not only boosts your sales but also fosters a community of engaged and committed participants, adding value to the overall experience.<\/p>","content":[{"type":"text","data":"This strategy not only boosts your sales but also fosters a community of engaged and committed participants, adding value to the overall experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sometimes this type of approach is necessary with Coaching Cohorts (you may only have the capability to service a limited number of customers at any given time) \u2026 but this approach can be used for any big ticket item!<\/p>","content":[{"type":"text","data":"Sometimes this type of approach is necessary with Coaching Cohorts (you may only have the capability to service a limited number of customers at any given time) \u2026 but this approach can be used for any big ticket item!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Choosing MemberPress Over Other Solutions<\/h2>","content":"Escolhendo o MemberPress em vez de outras solu\u00e7\u00f5es","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>What sets MemberPress apart from other competing <a href=\"https:\/\/memberpress.com\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/\">solutions is that it\u2019s a WordPress plugin<\/a>, rather than a hosted platform. Here\u2019s why that matters:<\/p>","content":[{"type":"text","data":"What sets MemberPress apart from other competing <a href=\"https:\/\/memberpress.com\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/\">solutions is that it\u2019s a WordPress plugin<\/a>, rather than a hosted platform. Here\u2019s why that matters:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>No Per-Transaction Fees: <\/strong>Most hosted membership platforms charge <strong>significant<\/strong> per-transaction fees, which can quickly add up under normal circumstances but are downright ASTRONOMICAL for Big-Ticket items. Imagine selling a $3,000 program and having to pay your platform nearly $1,000 on each transaction! HECKKKK NOOO! You already have to pay taxes, you don\u2019t need this hefty \u201cPlatform-tax!\u201d Your fully licensed copy of MemberPress, running on your WordPress website will never charge you per-transaction fees!<br><\/li>\n\n\n\n<li><strong>Full Control: <\/strong>With MemberPress, you maintain complete control over what you sell, your data, and your customer interactions. There\u2019s no \u201cplatform tax\u201d or hidden fees, and you\u2019re not at the mercy of a third-party platform\u2019s changing policies or pricing structures. You have the flexibility to run your business on your terms \u2026 adapting to your market in ways that you could never do on a hosted membership platform.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Sem taxas por transa\u00e7\u00e3o: <\/strong>A maioria das plataformas de associa\u00e7\u00e3o hospedadas cobra <strong>significativo<\/strong> taxas por transa\u00e7\u00e3o, que podem aumentar rapidamente em circunst\u00e2ncias normais, mas s\u00e3o absolutamente ASTRON\u00d4MICAS para itens de grande valor. Imagine vender um programa de $3.000 e ter que pagar \u00e0 sua plataforma quase $1.000 em cada transa\u00e7\u00e3o! Voc\u00ea j\u00e1 tem que pagar impostos, n\u00e3o precisa dessa pesada \"taxa de plataforma\"! Sua c\u00f3pia totalmente licenciada do MemberPress, executada em seu site WordPress, nunca cobrar\u00e1 taxas por transa\u00e7\u00e3o!<br><\/li>\n\n\n\n<li><strong>Controle total: <\/strong>Com o MemberPress, voc\u00ea mant\u00e9m controle total sobre o que vende, seus dados e suas intera\u00e7\u00f5es com os clientes. N\u00e3o h\u00e1 \"taxa de plataforma\" nem taxas ocultas, e voc\u00ea n\u00e3o fica \u00e0 merc\u00ea das mudan\u00e7as de pol\u00edticas ou estruturas de pre\u00e7os de uma plataforma de terceiros. Voc\u00ea tem a flexibilidade de administrar sua empresa nos seus termos... adaptando-se ao seu mercado de uma forma que nunca poderia fazer em uma plataforma de associa\u00e7\u00e3o hospedada.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>No Per-Transaction Fees: <\/strong>Most hosted membership platforms charge <strong>significant<\/strong> per-transaction fees, which can quickly add up under normal circumstances but are downright ASTRONOMICAL for Big-Ticket items. Imagine selling a $3,000 program and having to pay your platform nearly $1,000 on each transaction! HECKKKK NOOO! You already have to pay taxes, you don\u2019t need this hefty \u201cPlatform-tax!\u201d Your fully licensed copy of MemberPress, running on your WordPress website will never charge you per-transaction fees!<br><\/li>","content":"Sem taxas por transa\u00e7\u00e3o: A maioria das plataformas de associa\u00e7\u00e3o hospedadas cobra taxas significativas por transa\u00e7\u00e3o, que podem se acumular rapidamente em circunst\u00e2ncias normais, mas s\u00e3o absolutamente ASTRON\u00d4MICAS para itens de grande valor. Imagine vender um programa de $3.000 e ter de pagar \u00e0 sua plataforma quase $1.000 em cada transa\u00e7\u00e3o! Voc\u00ea j\u00e1 tem que pagar impostos, n\u00e3o precisa dessa pesada \u201ctaxa de plataforma\u201d! Sua c\u00f3pia totalmente licenciada do MemberPress, executada em seu site WordPress, nunca cobrar\u00e1 taxas por transa\u00e7\u00e3o!","data":{"text":"No Per-Transaction Fees: Most hosted membership platforms charge significant per-transaction fees, which can quickly add up under normal circumstances but are downright ASTRONOMICAL for Big-Ticket items. Imagine selling a $3,000 program and having to pay your platform nearly $1,000 on each transaction! HECKKKK NOOO! You already have to pay taxes, you don\u2019t need this hefty \u201cPlatform-tax!\u201d Your fully licensed copy of MemberPress, running on your WordPress website will never charge you per-transaction fees!"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Full Control: <\/strong>With MemberPress, you maintain complete control over what you sell, your data, and your customer interactions. There\u2019s no \u201cplatform tax\u201d or hidden fees, and you\u2019re not at the mercy of a third-party platform\u2019s changing policies or pricing structures. You have the flexibility to run your business on your terms \u2026 adapting to your market in ways that you could never do on a hosted membership platform.<\/li>","content":"Controle total: Com o MemberPress, voc\u00ea mant\u00e9m controle total sobre o que vende, seus dados e suas intera\u00e7\u00f5es com os clientes. N\u00e3o h\u00e1 \u201ctaxa de plataforma\u201d nem taxas ocultas, e voc\u00ea n\u00e3o fica \u00e0 merc\u00ea das mudan\u00e7as de pol\u00edticas ou estruturas de pre\u00e7os de uma plataforma de terceiros. Voc\u00ea tem a flexibilidade de administrar sua empresa nos seus termos... adaptando-se ao seu mercado de uma forma que nunca poderia fazer em uma plataforma de associa\u00e7\u00e3o hospedada.","data":{"text":"Full Control: With MemberPress, you maintain complete control over what you sell, your data, and your customer interactions. There\u2019s no \u201cplatform tax\u201d or hidden fees, and you\u2019re not at the mercy of a third-party platform\u2019s changing policies or pricing structures. You have the flexibility to run your business on your terms \u2026 adapting to your market in ways that you could never do on a hosted membership platform."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Leveraging MemberPress for Maximum Impact<\/h2>","content":"Aproveitamento do MemberPress para obter o m\u00e1ximo impacto","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>To fully leverage MemberPress for selling big-ticket items, consider the following strategies:<\/p>","content":[{"type":"text","data":"To fully leverage MemberPress for selling big-ticket items, consider the following strategies:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Utilize Advanced Pricing Options: <\/strong>Experiment with different pricing structures, including tiered pricing, bundled offers, and limited-time discounts, to find what resonates best with your target audience.<br><\/li>\n\n\n\n<li><strong>Maximize the BNPL Feature: <\/strong>Prominently feature the \u201cBuy Now Pay Later\u201d option on your sales pages to highlight the financial flexibility available to your customers. This can significantly lower the purchase barrier for those interested in your Big-Ticket items.<br><\/li>\n\n\n\n<li><strong>Engage and Nurture Your Audience: <\/strong>Use MemberPress\u2019s built-in tools to create a members-only area where you can offer additional value, engage with your audience, and build a community around your brand.<br><\/li>\n\n\n\n<li><strong>Optimize Your Sales Funnel: <\/strong>Pay close attention to your sales funnel\u2019s effectiveness. Use analytics to track customer behavior and identify any drop-off points or areas for improvement.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Utilize op\u00e7\u00f5es avan\u00e7adas de pre\u00e7os: <\/strong>Fa\u00e7a experi\u00eancias com diferentes estruturas de pre\u00e7os, incluindo pre\u00e7os diferenciados, ofertas agrupadas e descontos por tempo limitado, para descobrir o que melhor se adapta ao seu p\u00fablico-alvo.<br><\/li>\n\n\n\n<li><strong>Maximizar o recurso BNPL: <\/strong>Destaque a op\u00e7\u00e3o \"Compre agora e pague depois\" em suas p\u00e1ginas de vendas para destacar a flexibilidade financeira dispon\u00edvel para seus clientes. Isso pode reduzir significativamente a barreira de compra para os interessados em seus itens de grande valor.<br><\/li>\n\n\n\n<li><strong>Envolva e estimule seu p\u00fablico: <\/strong>Use as ferramentas integradas do MemberPress para criar uma \u00e1rea somente para membros, onde voc\u00ea possa oferecer valor adicional, interagir com seu p\u00fablico e criar uma comunidade em torno de sua marca.<br><\/li>\n\n\n\n<li><strong>Otimize seu funil de vendas: <\/strong>Preste muita aten\u00e7\u00e3o \u00e0 efic\u00e1cia de seu funil de vendas. Use a an\u00e1lise para rastrear o comportamento do cliente e identificar quaisquer pontos de queda ou \u00e1reas de melhoria.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Utilize Advanced Pricing Options: <\/strong>Experiment with different pricing structures, including tiered pricing, bundled offers, and limited-time discounts, to find what resonates best with your target audience.<br><\/li>","content":"Utilize op\u00e7\u00f5es avan\u00e7adas de pre\u00e7os: Fa\u00e7a experi\u00eancias com diferentes estruturas de pre\u00e7os, incluindo pre\u00e7os diferenciados, ofertas agrupadas e descontos por tempo limitado, para descobrir o que melhor se adapta ao seu p\u00fablico-alvo.","data":{"text":"Utilize Advanced Pricing Options: Experiment with different pricing structures, including tiered pricing, bundled offers, and limited-time discounts, to find what resonates best with your target audience."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Maximize the BNPL Feature: <\/strong>Prominently feature the \u201cBuy Now Pay Later\u201d option on your sales pages to highlight the financial flexibility available to your customers. This can significantly lower the purchase barrier for those interested in your Big-Ticket items.<br><\/li>","content":"Maximize o recurso BNPL: Destaque a op\u00e7\u00e3o \u201cBuy Now Pay Later\u201d (Compre agora e pague depois) em suas p\u00e1ginas de vendas para destacar a flexibilidade financeira dispon\u00edvel para seus clientes. Isso pode reduzir significativamente a barreira de compra para os interessados em seus itens de alto valor agregado.","data":{"text":"Maximize the BNPL Feature: Prominently feature the \u201cBuy Now Pay Later\u201d option on your sales pages to highlight the financial flexibility available to your customers. This can significantly lower the purchase barrier for those interested in your Big-Ticket items."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Engage and Nurture Your Audience: <\/strong>Use MemberPress\u2019s built-in tools to create a members-only area where you can offer additional value, engage with your audience, and build a community around your brand.<br><\/li>","content":"Envolva e estimule seu p\u00fablico: Use as ferramentas integradas do MemberPress para criar uma \u00e1rea exclusiva para membros, onde voc\u00ea pode oferecer valor adicional, interagir com seu p\u00fablico e criar uma comunidade em torno de sua marca.","data":{"text":"Engage and Nurture Your Audience: Use MemberPress\u2019s built-in tools to create a members-only area where you can offer additional value, engage with your audience, and build a community around your brand."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Optimize Your Sales Funnel: <\/strong>Pay close attention to your sales funnel\u2019s effectiveness. Use analytics to track customer behavior and identify any drop-off points or areas for improvement.<\/li>","content":"Otimize seu funil de vendas: Preste muita aten\u00e7\u00e3o \u00e0 efic\u00e1cia de seu funil de vendas. Use a an\u00e1lise para rastrear o comportamento do cliente e identificar quaisquer pontos de queda ou \u00e1reas de melhoria.","data":{"text":"Optimize Your Sales Funnel: Pay close attention to your sales funnel\u2019s effectiveness. Use analytics to track customer behavior and identify any drop-off points or areas for improvement."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Selling high-value offerings requires a sophisticated approach, and MemberPress offers a comprehensive solution that addresses the unique challenges of marketing Big-Ticket items. Its versatility, combined with the ability to deliver content in various formats, support for \"Buy Now Pay Later\" options, and strategic launch capabilities, make it an indispensable tool for creators and entrepreneurs alike.<\/p>","content":[{"type":"text","data":"Selling high-value offerings requires a sophisticated approach, and MemberPress offers a comprehensive solution that addresses the unique challenges of marketing Big-Ticket items. Its versatility, combined with the ability to deliver content in various formats, support for \"Buy Now Pay Later\" options, and strategic launch capabilities, make it an indispensable tool for creators and entrepreneurs alike."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Moreover, MemberPress provides a level of control and profitability that is unmatched by other platforms. By eliminating per-transaction fees and giving you complete ownership over your content and customer data, MemberPress ensures that you maximize your revenue and maintain a direct relationship with your audience. <\/p>","content":[{"type":"text","data":"Moreover, MemberPress provides a level of control and profitability that is unmatched by other platforms. By eliminating per-transaction fees and giving you complete ownership over your content and customer data, MemberPress ensures that you maximize your revenue and maintain a direct relationship with your audience. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is particularly crucial when selling high-value products, as the direct interaction fosters trust and loyalty, <a href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\">key components of a successful online<\/a> business.<\/p>","content":[{"type":"text","data":"This is particularly crucial when selling high-value products, as the direct interaction fosters trust and loyalty, <a href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\">key components of a successful online<\/a> business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Implementing a Successful Big-Ticket Sales Strategy<\/h2>","content":"Implementa\u00e7\u00e3o de uma estrat\u00e9gia bem-sucedida de vendas de grandes volumes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>To make the most out of MemberPress for Big-Ticket sales, it's essential to:<\/p>","content":[{"type":"text","data":"To make the most out of MemberPress for Big-Ticket sales, it's essential to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li><strong>Focus on Value Creation:<\/strong> Ensure that your Big-Ticket item delivers exceptional value. This could be through unparalleled content quality, exclusive access to resources, or personalized support. High-value offerings should solve a specific problem or fulfill a unique need for your target audience.<br><\/li>\n\n\n\n<li><strong>Build a Robust Marketing Plan:<\/strong> Use a combination of content marketing, social media, email marketing, and paid advertising to create awareness and drive traffic to your MemberPress site. Tailor your messaging to highlight the unique benefits and value of your Big-Ticket offering.<br><\/li>\n\n\n\n<li><strong>Leverage Testimonials and Case Studies:<\/strong> Social proof is powerful, especially for high-priced items. Showcase success stories, testimonials, and case studies from satisfied customers to build credibility and encourage potential buyers to take the leap.<br><\/li>\n\n\n\n<li><strong>Offer Exceptional Support:<\/strong> Big-Ticket customers often have higher expectations. Offering top-notch customer support, including pre-sales questions, technical assistance, and post-purchase follow-up, can significantly enhance customer satisfaction and encourage repeat business.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li><strong>Foco na cria\u00e7\u00e3o de valor:<\/strong> Certifique-se de que seu item de grande porte ofere\u00e7a um valor excepcional. Isso pode ser feito por meio de conte\u00fado de qualidade inigual\u00e1vel, acesso exclusivo a recursos ou suporte personalizado. As ofertas de alto valor devem resolver um problema espec\u00edfico ou atender a uma necessidade exclusiva de seu p\u00fablico-alvo.<br><\/li>\n\n\n\n<li><strong>Crie um plano de marketing robusto:<\/strong> Use uma combina\u00e7\u00e3o de marketing de conte\u00fado, m\u00eddia social, marketing por e-mail e publicidade paga para criar conscientiza\u00e7\u00e3o e direcionar o tr\u00e1fego para o seu site MemberPress. Adapte sua mensagem para destacar os benef\u00edcios exclusivos e o valor de sua oferta de grande valor.<br><\/li>\n\n\n\n<li><strong>Aproveite os depoimentos e os estudos de caso:<\/strong> A prova social \u00e9 poderosa, especialmente para itens de alto pre\u00e7o. Mostre hist\u00f3rias de sucesso, depoimentos e estudos de caso de clientes satisfeitos para criar credibilidade e incentivar os compradores em potencial a dar o salto.<br><\/li>\n\n\n\n<li><strong>Ofere\u00e7a um suporte excepcional:<\/strong> Os clientes de grande porte geralmente t\u00eam expectativas mais altas. Oferecer um suporte ao cliente de alto n\u00edvel, incluindo perguntas pr\u00e9-venda, assist\u00eancia t\u00e9cnica e acompanhamento p\u00f3s-compra, pode aumentar significativamente a satisfa\u00e7\u00e3o do cliente e incentivar a repeti\u00e7\u00e3o de neg\u00f3cios.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li><strong>Focus on Value Creation:<\/strong> Ensure that your Big-Ticket item delivers exceptional value. This could be through unparalleled content quality, exclusive access to resources, or personalized support. High-value offerings should solve a specific problem or fulfill a unique need for your target audience.<br><\/li>","content":"Foco na cria\u00e7\u00e3o de valor: Certifique-se de que seu item de grande porte ofere\u00e7a um valor excepcional. Isso pode ser feito por meio de conte\u00fado de qualidade inigual\u00e1vel, acesso exclusivo a recursos ou suporte personalizado. As ofertas de alto valor devem resolver um problema espec\u00edfico ou atender a uma necessidade exclusiva de seu p\u00fablico-alvo.","data":{"text":"Focus on Value Creation: Ensure that your Big-Ticket item delivers exceptional value. This could be through unparalleled content quality, exclusive access to resources, or personalized support. High-value offerings should solve a specific problem or fulfill a unique need for your target audience."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Build a Robust Marketing Plan:<\/strong> Use a combination of content marketing, social media, email marketing, and paid advertising to create awareness and drive traffic to your MemberPress site. Tailor your messaging to highlight the unique benefits and value of your Big-Ticket offering.<br><\/li>","content":"Crie um plano de marketing robusto: Use uma combina\u00e7\u00e3o de marketing de conte\u00fado, m\u00eddia social, marketing por e-mail e publicidade paga para criar conscientiza\u00e7\u00e3o e direcionar o tr\u00e1fego para o seu site MemberPress. Adapte sua mensagem para destacar os benef\u00edcios exclusivos e o valor de sua oferta de grande valor.","data":{"text":"Build a Robust Marketing Plan: Use a combination of content marketing, social media, email marketing, and paid advertising to create awareness and drive traffic to your MemberPress site. Tailor your messaging to highlight the unique benefits and value of your Big-Ticket offering."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Leverage Testimonials and Case Studies:<\/strong> Social proof is powerful, especially for high-priced items. Showcase success stories, testimonials, and case studies from satisfied customers to build credibility and encourage potential buyers to take the leap.<br><\/li>","content":"Aproveite os depoimentos e os estudos de caso: A prova social \u00e9 poderosa, especialmente para itens de alto pre\u00e7o. Mostre hist\u00f3rias de sucesso, depoimentos e estudos de caso de clientes satisfeitos para criar credibilidade e incentivar os compradores em potencial a dar o salto.","data":{"text":"Leverage Testimonials and Case Studies: Social proof is powerful, especially for high-priced items. Showcase success stories, testimonials, and case studies from satisfied customers to build credibility and encourage potential buyers to take the leap."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li><strong>Offer Exceptional Support:<\/strong> Big-Ticket customers often have higher expectations. Offering top-notch customer support, including pre-sales questions, technical assistance, and post-purchase follow-up, can significantly enhance customer satisfaction and encourage repeat business.<\/li>","content":"Ofere\u00e7a um suporte excepcional: Os clientes de grande porte geralmente t\u00eam expectativas mais altas. Oferecer um suporte ao cliente de alto n\u00edvel, incluindo perguntas pr\u00e9-venda, assist\u00eancia t\u00e9cnica e acompanhamento p\u00f3s-compra, pode aumentar significativamente a satisfa\u00e7\u00e3o do cliente e incentivar a repeti\u00e7\u00e3o de neg\u00f3cios.","data":{"text":"Offer Exceptional Support: Big-Ticket customers often have higher expectations. Offering top-notch customer support, including pre-sales questions, technical assistance, and post-purchase follow-up, can significantly enhance customer satisfaction and encourage repeat business."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Competitive Edge of MemberPress<\/h2>","content":"A vantagem competitiva do MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Choosing MemberPress over other solutions not only saves you from hefty transaction fees but also empowers you to create a tailored, premium experience for your customers. Its integration with WordPress, one of the most popular and powerful content management systems, allows for unparalleled flexibility and customization. <\/p>","content":[{"type":"text","data":"Choosing MemberPress over other solutions not only saves you from hefty transaction fees but also empowers you to create a tailored, premium experience for your customers. Its integration with WordPress, one of the most popular and powerful content management systems, allows for unparalleled flexibility and customization. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This means you can design your sales process, content delivery, and customer engagement strategies exactly how you want them, without being confined by the limitations of a hosted platform.<\/p>","content":[{"type":"text","data":"This means you can design your sales process, content delivery, and customer engagement strategies exactly how you want them, without being confined by the limitations of a hosted platform."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Wrapping It Up<\/h2>","content":"Concluindo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In the realm of online sales, particularly for Big-Ticket items, MemberPress stands out as a comprehensive, user-friendly solution that caters to the needs of content creators, educators, and entrepreneurs looking to maximize their revenue and impact. <\/p>","content":[{"type":"text","data":"In the realm of online sales, particularly for Big-Ticket items, MemberPress stands out as a comprehensive, user-friendly solution that caters to the needs of content creators, educators, and entrepreneurs looking to maximize their revenue and impact. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By leveraging its powerful features, from flexible content delivery and BNPL options to full control over your sales and marketing, you can elevate your business and deliver exceptional value to your customers.<\/p>","content":[{"type":"text","data":"By leveraging its powerful features, from flexible content delivery and BNPL options to full control over your sales and marketing, you can elevate your business and deliver exceptional value to your customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Selling high-value offerings is about more than just transactions; it's about creating meaningful connections, delivering outstanding value, and building a sustainable business model. <\/p>","content":[{"type":"text","data":"Selling high-value offerings is about more than just transactions; it's about creating meaningful connections, delivering outstanding value, and building a sustainable business model. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With MemberPress, you have everything you need to succeed in this endeavor, making it the ultimate tool for anyone looking to capitalize on the lucrative market of Big-Ticket launches. So, if you're ready to take your business to the next level, consider how MemberPress can help you achieve your goals and redefine success on your terms.<\/p>","content":[{"type":"text","data":"With MemberPress, you have everything you need to succeed in this endeavor, making it the ultimate tool for anyone looking to capitalize on the lucrative market of Big-Ticket launches. So, if you're ready to take your business to the next level, consider how MemberPress can help you achieve your goals and redefine success on your terms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/60799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=60799"}],"version-history":[{"count":3,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/60799\/revisions"}],"predecessor-version":[{"id":70535,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/60799\/revisions\/70535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/70537"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=60799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=60799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=60799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}