Em segundo lugar, e quase t\u00e3o importante quanto, voc\u00ea precisa saber que seus e-mails est\u00e3o sendo entregues de forma r\u00e1pida e confi\u00e1vel nas caixas de entrada dos membros.<\/p>\n\n\n\n

Em todos os meus anos de suporte, vi pouqu\u00edssimos propriet\u00e1rios de sites que pensaram duas vezes sobre como seus e-mails est\u00e3o sendo enviados, de onde est\u00e3o sendo enviados e quais problemas em potencial eles poderiam enfrentar se deixassem os e-mails do WordPress como padr\u00e3o.<\/p>\n\n\n\n

N\u00e3o me entenda mal, o fato de o WordPress quase sempre ser capaz de enviar e-mails sem que voc\u00ea precise levantar um dedo para que isso aconte\u00e7a \u00e9 incr\u00edvel. Mas h\u00e1 alguns problemas potenciais que devem ser considerados.<\/p>\n\n\n\n

<\/span>O problema com o correio eletr\u00f4nico do WordPress<\/span><\/h2>\n\n\n\n
Sem entrar muito em detalhes t\u00e9cnicos, o WordPress (por padr\u00e3o) tentar\u00e1 enviar e-mails usando um servidor de e-mail local sempre que poss\u00edvel. Isso significa que, em 99% das vezes, seus e-mails vir\u00e3o do mesmo servidor da Web em que seu site est\u00e1 hospedado. Isso n\u00e3o parece t\u00e3o ruim, mas aqui est\u00e3o os problemas que geralmente passam despercebidos:<\/p>\n\n\n\n
Voc\u00ea est\u00e1 em um servidor de hospedagem compartilhada? Em caso afirmativo, o que os propriet\u00e1rios de outros sites no servidor fizeram para manchar sua reputa\u00e7\u00e3o<\/a> com provedores de e-mail?<\/li>
Que hist\u00f3rico o endere\u00e7o IP de seu servidor tem com listas de bloqueio de e-mail<\/a>?<\/li>
Seu provedor de servi\u00e7os de hospedagem na Web permite que voc\u00ea personalize o endere\u00e7o de e-mail \"From\" e o nome \"From\" nos e-mails enviados?<\/li>
Seu provedor de servi\u00e7os de hospedagem na Web imp\u00f5e limites ao n\u00famero de e-mails que voc\u00ea pode enviar por dia\/m\u00eas? Em caso afirmativo, quais s\u00e3o esses limites? Qual \u00e9 a probabilidade de voc\u00ea atingi-los?<\/li>
Qual \u00e9 o tempo de atividade do servidor de e-mail fornecido pelo seu host e com que rapidez eles podem ou corrigem os problemas?<\/li>
O que acontece com os e-mails que n\u00e3o s\u00e3o enviados? Eles s\u00e3o tentados novamente ou simplesmente descartados?<\/li>
Quantos outros usu\u00e1rios est\u00e3o compartilhando o servidor de e-mail com voc\u00ea? Com que velocidade o host da Web atende \u00e0s solicita\u00e7\u00f5es?<\/li><\/ul>\n\n\n\n
H\u00e1 outros problemas, mas esses s\u00e3o os mais comuns e s\u00e3o um bom ponto de partida para determinar se o seu servidor de e-mail ser\u00e1 confi\u00e1vel ou n\u00e3o.<\/p>\n\n\n\n
Considere, por exemplo, que voc\u00ea tenha configurado um e-mail de lembrete no MemberPress para notificar os membros uma semana antes do vencimento do cart\u00e3o de cr\u00e9dito. Agora imagine que voc\u00ea tem 800 pessoas (um pouco exagerado, mas n\u00e3o inacredit\u00e1vel para um grande site de assinaturas) cujos cart\u00f5es de cr\u00e9dito vencer\u00e3o no final do m\u00eas atual.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption>assistir >> Vis\u00e3o geral dos e-mails do Memberpress<\/figcaption><\/figure>\n\n\n\nNo dia em que o lembrete for acionado, o MemberPress enviar\u00e1 800 e-mails durante o dia para esses membros, informando-os de que precisam atualizar suas informa\u00e7\u00f5es de cart\u00e3o de cr\u00e9dito.<\/p>\n\n\n\nAgora imagine que seu provedor de hospedagem limite voc\u00ea a 300 e-mails por dia e, al\u00e9m disso, jogue todos os e-mails que excederem esse limite em um buraco negro. Isso significa que 500 pessoas n\u00e3o t\u00eam ideia de que seus cart\u00f5es de cr\u00e9dito precisam ser atualizados antes que a assinatura expire!<\/em><\/p>\n\n\n\nOu, se o seu servidor de e-mail fosse colocado em uma lista de bloqueio de muitos dos grandes provedores de e-mail. Quantas dessas 800 pessoas nunca veriam esse e-mail porque ele foi marcado como spam?<\/p>\n\n\n\nVoc\u00ea deve considerar seriamente essas quest\u00f5es se quiser economizar muito suporte ao cliente e dor de cabe\u00e7a financeira. Isso \u00e9 fundamental se voc\u00ea estiver administrando um site de associa\u00e7\u00e3o com algo como o MemberPress.<\/p>\n\n\n\nSeus membros esperam receber e-mails com instru\u00e7\u00f5es quase imediatamente ap\u00f3s a inscri\u00e7\u00e3o e, sem d\u00favida, querem ser lembrados antes que a assinatura expire ou seja renovada automaticamente. Se eles n\u00e3o receberem <a href=\"https:\/\/memberpress.com\/pt\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">lembrado antes de ser cobrado<\/a> voc\u00ea pode garantir que eles n\u00e3o ficar\u00e3o felizes com voc\u00ea. E nunca \u00e9 divertido receber um grito, ponto final.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Existe uma solu\u00e7\u00e3o!<\/span><\/h2>\n\n\n\nNeste momento, voc\u00ea deve estar pensando: \"\u00d3timo! Mais uma coisa para se estressar e se preocupar\". Mas tenho boas not\u00edcias: esses problemas podem ser evitados.<\/p>\n\n\n\nPrimeiro, voc\u00ea deseja instalar o <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">WP Mail SMTP<\/a> plugin. Ele corrige seus problemas de capacidade de entrega de e-mail reconfigurando o WordPress para usar um provedor SMTP de terceiros ao enviar e-mails.<\/p>\n\n\n\nEm segundo lugar, voc\u00ea precisar\u00e1 escolher seus provedores de SMTP terceirizados. Alguns bons provedores incluem <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Correio eletr\u00f4nico<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Arma de correio<\/a>e <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>\n\n\n\nUm aspecto positivo da maioria dos servi\u00e7os de correio de terceiros \u00e9 que todos os e-mails e alertas de falha no envio s\u00e3o registrados. Se um cliente reclamar que n\u00e3o recebeu um e-mail, verifique o registro e veja se houve algum problema na entrega do e-mail. Na maioria das vezes, o cliente simplesmente digitou incorretamente seu endere\u00e7o de e-mail ao se inscrever.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Instala\u00e7\u00e3o de um servi\u00e7o de e-mail de terceiros<\/span><\/h2>\n\n\n\nO MailGun e a Amazon tamb\u00e9m t\u00eam camadas gratuitas que voc\u00ea pode usar, mas, para este guia de instala\u00e7\u00e3o, usarei o SendGrid.<\/p>\n\n\n\nEtapa 1 - Registrar-se no SendGrid<\/strong><\/p>\n\n\n\nV\u00e1 para <a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> e crie sua conta gratuita.<\/p>\n\n\n\nEtapa 2 - Diga ao WordPress para enviar e-mails via SendGrid<\/strong><\/p>\n\n\n\nIsso parece complexo, mas \u00e9 realmente f\u00e1cil. Eu prometo. V\u00e1 para o Painel do WordPress > Plugins > Adicionar novo. Agora, procure por \"SendGrid\" e instale o plug-in oficial do SendGrid.<\/p>\n\n\n\nAp\u00f3s instalar e ativar o plugin, acesse o Painel do WordPress > Configura\u00e7\u00f5es > SendGrid. Digite seu nome de usu\u00e1rio e senha da conta gratuita do SendGrid que voc\u00ea criou, escolha o m\u00e9todo de API e salve as configura\u00e7\u00f5es.<\/p>\n\n\n\nO MemberPress substituir\u00e1 os campos \"Name\" (Nome) e \"Sending Address\" (Endere\u00e7o de envio) em \"Mail Settings\" (Configura\u00e7\u00f5es de correio), portanto, n\u00e3o h\u00e1 necessidade de preench\u00ea-los.<\/p>\n\n\n\n\u00c9 isso a\u00ed! Agora voc\u00ea pode dormir tranquilo sabendo que seus e-mails ser\u00e3o entregues rapidamente e que <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> est\u00e1 lidando com todas as partes estressantes para voc\u00ea.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should always have a backup! Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members’ inboxes. In all my years in support I’ve […]<\/p>\n","protected":false},"author":20,"featured_media":15210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[233,236,237,25,51],"class_list":["post-6464","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-mailing-services","tag-membership-services","tag-sendgrid","tag-wordpress","tag-wordpress-membership-software","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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