I\u2019ve heard from a number of bloggers and website publishers about a recent shakeup with Google rankings. And some websites have been completely demoted in Google\u2019s search rankings. Sem aviso pr\u00e9vio.<\/strong> Seu site perdeu uma grande parte do tr\u00e1fego recentemente? Se sim, esta postagem pode ajud\u00e1-lo a identificar o que aconteceu.\u00a0<\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Understanding Google\u2019s Algorithm Updates A 2023-2024 Recap<\/a>
Google\u2019s March, 2024 Core Algorithm Update<\/a><\/li><\/ul><\/li>
The Impact of Google\u2019s Algorithm Changes on Small Businesses and Independent Publishers<\/a><\/li>
Assessing Your Site\u2019s Risk Against Google Algorithm Changes<\/a>
Confiar demais no Google para obter tr\u00e1fego e receita<\/a><\/li>
Pouco ou nenhum interesse de pesquisa para sua marca<\/a><\/li><\/ul><\/li>
Desmistificando a percep\u00e7\u00e3o err\u00f4nea O Google realmente n\u00e3o gosta de sites afiliados?<\/a>
Como sites afiliados de sucesso escaparam da atualiza\u00e7\u00e3o de conte\u00fado \u00fatil<\/a><\/li><\/ul><\/li>
Como gerar interesse de pesquisa de marca: a nova moeda de SEO<\/a>
Criar conte\u00fado de associa\u00e7\u00e3o premium<\/a><\/li>
Criando uma comunidade em torno de sua marca\u00a0<\/a><\/li>
Basta perguntar a eles<\/a><\/li><\/ul><\/li>
Concluindo<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Let\u2019s get right to it. There are three actionable tips in this post that will help you avoid losing organic traffic in the next Google algorithm update. In short, they are:<\/p>\n\n\n\n
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Aumente a fidelidade \u00e0 marca com uma associa\u00e7\u00e3o premium<\/li>\n\n\n\n
Crie conte\u00fado de marca que as pessoas pesquisar\u00e3o pelo nome<\/li>\n\n\n\n
Fa\u00e7a com que as pessoas pesquisem especificamente o conte\u00fado de sua marca<\/li>\n<\/ol>\n\n\n\n
So that\u2019s the tl;dr version. And here\u2019s some more detail, including a few observations I\u2019ve had while reviewing several impacted websites.<\/p>\n\n\n\n
As it turns out, there is no shortage of theories about what happened, and why. Needless to say, there\u2019s a lot of juicy drama in the SEO world right now. You may have guessed it:<\/p>\n\n\n\n
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SEO is dead. Again. Well, not really.\u201d \u2013Curt Noble<\/p>\n<\/blockquote>\n\n\n\n
<\/p>\n\n\n\n
As the Growth Manager here at MemberPress, I\u2019ve been paying close attention to our own ranking in Google results. And, I\u2019ll admit, I\u2019ve experienced a bit of anxiety asking the question \u201cwhat if it happened to us?\u201d But two things provide me some reassurance.\u00a0<\/p>\n\n\n\n
Primeiro<\/strong>Temos uma reputa\u00e7\u00e3o s\u00f3lida.<\/p>\n\n\n\n
Segundo<\/strong>Quando as pessoas pesquisam nosso conte\u00fado pelo nome.<\/p>\n\n\n\n
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\n<\/ol>\n\n\n\n
So, the dust is settling on these recent algorithm changes. If you\u2019re still getting traffic from Google, then you\u2019ve weathered the storm. And now I\u2019m going to share a few of my observations from these updates.<\/p>\n\n\n\n
I\u2019m also going to give you some dicas espec\u00edficas que voc\u00ea pode implementar hoje mesmo.<\/strong> Essas dicas podem muito bem mant\u00ea-lo protegido de futuras atualiza\u00e7\u00f5es do algoritmo do Google.<\/p>\n\n\n\n
Understanding Google\u2019s Algorithm Updates: A 2023-2024 Recap<\/h2>\n\n\n\nEm setembro de 2023, o Google anunciou uma atualiza\u00e7\u00e3o iminente em seu algoritmo de conte\u00fado \u00fatil. Muito j\u00e1 foi escrito<\/a> about the purpose of these updates. So, I\u2019ll just summarize it as best I can. Google\u2019s\u00a0goal was to reduzir o conte\u00fado de baixa qualidade em at\u00e9 40%\u00a0<\/strong> em suas p\u00e1ginas de resultados de pesquisa.<\/p>\n\n\n\n
De acordo com o Google<\/a>De acordo com a empresa, a Atualiza\u00e7\u00e3o de Conte\u00fado \u00datil tem como objetivo abordar \"o conte\u00fado que parece ter sido criado principalmente para obter uma boa classifica\u00e7\u00e3o nos mecanismos de pesquisa, em vez de ajudar ou informar as pessoas\".<\/p>\n\n\n\n
Google\u2019s March, 2024 Core Algorithm Update<\/h3>\n\n\n\n
Then, in March, 2024 Google announced that it would roll these Helpful Content changes into the core algorithm. Many SEO\u2019s interpreted this to mean the algorithm would only impact individual, unhelpfu pages. However, from what I\u2019ve observed so far, that\u2019s not the case.<\/p>\n\n\n\n
Os sites afetados registraram uma queda acentuada em seu tr\u00e1fego, em todo o site. A tend\u00eancia do tr\u00e1fego org\u00e2nico \u00e9 a seguinte. E, at\u00e9 o momento desta postagem no blog, nenhum dos sites afetados recuperou seu tr\u00e1fego.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
Qual \u00e9 a tend\u00eancia de seu tr\u00e1fego estimado? Para uma an\u00e1lise r\u00e1pida, basta usar a ferramenta de pesquisa de dom\u00ednio gratuita da Semrush<\/a>. Se voc\u00ea vir uma tend\u00eancia como a da imagem acima, meus p\u00easames!\u00a0<\/p>\n\n\n\n
The Impact of Google\u2019s Algorithm Changes on Small Businesses and Independent Publishers<\/h2>\n\n\n\n
Essa recente altera\u00e7\u00e3o no algoritmo do Google causou um impacto profundo nas pequenas empresas e nos editores independentes. <\/p>\n\n\n\n
The new updates have altered the search landscape, nudging major brands and large websites such as Reddit ahead, leaving smaller entities grappling for visibility. However, this doesn\u2019t necessarily translate to a bias against smaller players.\u00a0<\/p>\n\n\n\n
The impact has spawned some wild theories I\u2019ve seen floating around on X and Reddit.\u00a0Here are a few:<\/p>\n\n\n\n
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O Google est\u00e1 penalizando editores independentes que vendem an\u00fancios<\/li>\n\n\n\n
O Google est\u00e1 penalizando os profissionais de marketing afiliados e os sites de nicho<\/li>\n\n\n\n
O Google est\u00e1 aproveitando criadores e editores independentes para treinar seu mecanismo de IA<\/li>\n\n\n\n
O Google est\u00e1 tentando manter os usu\u00e1rios em seu site, fornecendo respostas diretamente na p\u00e1gina de resultados de pesquisa<\/li>\n<\/ul>\n\n\n\n
If those assumptions aren\u2019t dramatic enough for you, just wait until you hear all the conspiracy theories! I\u2019m not going there though. As perguntas mais importantes no momento s\u00e3o:<\/strong><\/p>\n\n\n\n
Primeiro,<\/strong> Estou correndo o risco de sofrer a pr\u00f3xima atualiza\u00e7\u00e3o de algoritmo?<\/p>\n\n\n\n
Segundo,<\/strong> O que devo fazer agora?<\/p>\n\n\n\n
Assessing Your Site\u2019s Risk Against Google Algorithm Changes<\/h2>\n\n\n\nComo mencionei anteriormente, O Google quer classificar os sites que fornecem informa\u00e7\u00f5es \u00fateis<\/strong> to users. And they have a good reason to make sure users have a good experience. Google Search\u2019s market share est\u00e1 em decl\u00ednio<\/a> desde que essas atualiza\u00e7\u00f5es foram lan\u00e7adas.<\/p>\n\n\n\n
Lembre-se de que o Google est\u00e1 tentando detectar conte\u00fado que existe apenas para se classificar bem no Google. Al\u00e9m disso, ele quer promover conte\u00fado que responda a perguntas de pessoas reais. <\/p>\n\n\n\n
Portanto, se voc\u00ea estiver escrevendo postagens inteiras no blog com o objetivo de obter uma classifica\u00e7\u00e3o de palavras-chave, em vez de ajudar as pessoas, isso pode ser um sinal de risco.<\/p>\n\n\n\n
From what I\u2019ve seen, h\u00e1 dois elementos que parecem aumentar o risco<\/strong> de perder tr\u00e1fego do Google.<\/p>\n\n\n\n
<\/span>Confiar demais no Google para obter tr\u00e1fego e receita<\/span><\/h3>\n\n\n\n
Todo propriet\u00e1rio de site quer se classificar em primeiro lugar no Google. E pode ser f\u00e1cil se concentrar demais no canal de tr\u00e1fego org\u00e2nico. Se um grande parte do tr\u00e1fego e da receita de seu site depende do Google<\/strong>, you\u2019re likely at risk.<\/p>\n\n\n\n
For example, if 75% of your revenue relies on organic traffic, then you could be just one algorithm update away from business failure. That\u2019s a scary thought, right?<\/p>\n\n\n\n
<\/span>Pouco ou nenhum interesse de pesquisa para sua marca<\/span><\/h3>\n\n\n\n
Google\u2019s Danny Sullivan explained recently that they observed people were increasingly appending search terms with the word \u201cReddit.\u201d And they interepreted this to mean that users must really love Reddit content.<\/p>\n\n\n\n
In my own observations I\u2019ve noticed a trend that seems to track with what Danny suggested. Many of the impacted websites I\u2019ve looked at seem to falta de interesse pela marca<\/strong>. Em outras palavras, ningu\u00e9m est\u00e1 pesquisando especificamente pelo seu conte\u00fado.\u00a0<\/p>\n\n\n\n
So, if you don\u2019t have people seeking you out, then you could risk losing traffic in the next algorithm update.<\/p>\n\n\n\n
<\/span>Desmascarando a percep\u00e7\u00e3o err\u00f4nea: O Google realmente n\u00e3o gosta de sites afiliados?<\/span><\/h2>\n\n\n\n
The answer is, no. It\u2019s true that many of the affected websites do publish affiiliate links. But this, by itself, doesn\u2019t shed any light on the big picture.<\/p>\n\n\n\n
Os links de afiliados s\u00e3o uma forma comum de monetizar o tr\u00e1fego do site. Simplesmente h\u00e1 um n\u00famero excessivo de sites que ganham dinheiro com links de afiliados para que esse seja um alvo vi\u00e1vel. Voc\u00ea consegue imaginar como os resultados de pesquisa seriam ruins se o Google simplesmente rebaixasse todos esses sites?\u00a0<\/p>\n\n\n\n
Our own blog publishes affiliate links for some of our partners. So, I think there\u2019s more to this SEO shakeup than simply affiliate links. I don\u2019t recommend removing all your affiliate links.<\/p>\n\n\n\n
<\/span>Como sites afiliados de sucesso escaparam da atualiza\u00e7\u00e3o de conte\u00fado \u00fatil<\/span><\/h3>\n\n\n\n
A AuthorityHacker monitora todos os aspectos do marketing de afiliados. Recentemente, eles publicaram uma atualiza\u00e7\u00e3o em seu lista de sites afiliados de sucesso<\/a>. These sites don\u2019t appear to be impacted by the recent algo update.<\/p>\n\n\n\n
Algo? That\u2019s SEO geek speak. The cool SEO\u2019s can\u2019t be bothered with saying the full word, algorithm. Use it in your next conversation about SEO and you\u2019ll score some serious web-cred.<\/p>\n\n\n\n
Um ponto em comum entre todos os sites da lista \u00e9 o interesse de pesquisa de marca. De acordo com a Semrush, cada site recebe tr\u00e1fego de pesquisa de marca, em rela\u00e7\u00e3o ao tr\u00e1fego total estimado. <\/p>\n\n\n\n
Quando as pessoas pesquisam o conte\u00fado publicado por um site espec\u00edfico, O Google pode interpretar isso como um sinal \u00fatil.\u00a0<\/strong><\/p>\n\n\n\n
This is where Danny Sullivan\u2019s, previous hint points to. In that conversa no subReddit de SEO<\/strong>, he mentioned that they can \u201csee it reflected when there are searches where people are adding \u2018reddit\u2019 to queries and so on\u2026it is satisfying, useful content to a lot of people.\u201d<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
As pessoas est\u00e3o adicionando o nome do seu site \u00e0s suas consultas? \u00c9 isso que acredito que o Google est\u00e1 usando como um sinal importante para determinar a classifica\u00e7\u00e3o da pesquisa org\u00e2nica<\/strong>.<\/p>\n\n\n\n
E, ao que parece, voc\u00ea pode tomar algumas medidas espec\u00edficas para garantir que as pessoas estejam pesquisando sua marca!<\/p>\n\n\n\n
<\/span>Como gerar interesse de pesquisa de marca: A nova moeda de SEO<\/span><\/h2>\n\n\n\n
A gera\u00e7\u00e3o de interesse de pesquisa de marca depende de criar conte\u00fado valioso que os usu\u00e1rios procurar\u00e3o pelo nome<\/strong>.<\/p>\n\n\n\n
It\u2019s about creating a buzz around your brand and turning casual visitors into loyal fans. The kind of fans who will buscar seu conte\u00fado pelo nome.<\/strong><\/p>\n\n\n\n
Aqui est\u00e3o tr\u00eas itens de a\u00e7\u00e3o que voc\u00ea pode implementar agora.<\/p>\n\n\n\n
<\/span>Criar conte\u00fado de associa\u00e7\u00e3o premium<\/span><\/h3>\n\n\n\n
O objetivo do conte\u00fado de associa\u00e7\u00e3o premium \u00e9 oferecer maior valor aos seus usu\u00e1rios e promover a fidelidade \u00e0 sua marca. Essas ofertas exclusivas podem incluir um curso on-line, um programa de treinamento, um podcast, v\u00eddeos somente para assinantes ou webinars.<\/p>\n\n\n\n
Considere a possibilidade de oferecer e-books ou white papers para download como parte das vantagens de sua associa\u00e7\u00e3o. A chave aqui \u00e9 oferecer algo especial que desperte o desejo de seu p\u00fablico de fazer parte da comunidade de sua marca.<\/p>\n\n\n\n
Oferecer valor e um senso de exclusividade aumenta a probabilidade de as pessoas inclu\u00edrem o nome da sua marca nas consultas de pesquisa.<\/p>\n\n\n\n
Here is what launching a premium membership could do for your branded search interest. The following chart is a branded search trend for one of our customer\u2019s websites. <\/p>\n\n\n\n
O cliente solicitou que mantiv\u00e9ssemos este site an\u00f4nimo.<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
\n\t
\n\t\t
\n\t\t\t $\"caractere$ \n\t\t<\/div>\n\t\t
\n\t\t\t
Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t
Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t
\n\t\t\t\t\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t $\"seta\"$ \n\t\t\t\t<\/a>\n\t\t\t\t Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
Criando uma comunidade em torno de sua marca\u00a0<\/h3>\n\n\n\n
Uma comunidade digital pr\u00f3spera em torno de sua marca pode funcionar como um amortecedor contra as atualiza\u00e7\u00f5es do algoritmo do Google. Promova um ambiente em que seus clientes possam interagir, aprender e crescer. Pode ser um f\u00f3rum<\/a>, Um grupo exclusivo de m\u00eddia social ou at\u00e9 mesmo um encontro privado.<\/p>\n\n\n\n
Isso n\u00e3o apenas cria interesse de pesquisa de marca, mas tamb\u00e9m permite que voc\u00ea aprenda com seus clientes e f\u00e3s, adapte-se \u00e0s necessidades deles e, no processo, torne sua marca indispens\u00e1vel.<\/p>\n\n\n\n
Remember, Google values brands that users value. Win over your audience, and you\u2019ll likely win over Google too.<\/p>\n\n\n\n
\n\t RELATED: Bring Your Community Home With ClubSuite\u2122 <\/a>\n<\/div>\n\n\n\n\n
<\/span>Basta perguntar a eles<\/span><\/h3>\n\n\n\n
Esta \u00faltima dica \u00e9 muito t\u00e1tica. E pode parecer um pouco avan\u00e7ada. Mas apenas pe\u00e7a a seus f\u00e3s e seguidores que pesquisem no Google. <\/strong><\/p>\n\n\n\n
If you\u2019ve got people following you on social media or YouTube, consider an additional call to action in your content. In addition to leaving your link in the comments or bio, you can ask them to search for it on Google.\u00a0<\/p>\n\n\n\n
For example, if I made a video about installing Google Analytics 4 on a WordPress website, I\u2019d include a link to our full guide in the video description.<\/p>\n\n\n\n
And you\u2019d expect me to say something like \u201cYou can find a link to the step by step guide in the description below.\u201d<\/p>\n\n\n\n
But now, with this new information, I might say instead: \u201cYou can find my step by step guide by searching Google for MemberPress GA4 Guide.\u201d\u00a0<\/p>\n\n\n\n
$\"\"$ <\/figure>\n\n\n\n
It can seem counterproductive to point people to Google to find your content. But if it\u2019s well branded, Google will rank it. And people will find it. So, don\u2019t be afraid to suggest that people Google you.\u00a0<\/p>\n\n\n\n
<\/span>Concluindo<\/span><\/h2>\n\n\n\n
I\u2019d like to hear from you about what you\u2019ve experienced with these latest rounds of Google updates. Have you seen any examples where my branding theory doesn\u2019t hold up? Leave a comment and let me know what you\u2019ve been seeing.<\/p>\n\n\n\n
If you\u2019re not already offering a premium membership on your website, don\u2019t delay. It could be the difference between success and failure. Especially if you\u2019re relying on free Google search traffic.\u00a0<\/p>\n\n\n\n
MemberPress is the best suited solution to accomplish this. If you\u2019ve got a WordPress site already, it\u2019s as easy as signing up for MemberPress and installing the plugin.\u00a0<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
I\u2019ve heard from a number of bloggers and website publishers about a recent shakeup with Google rankings. And some websites have been completely demoted in Google\u2019s search rankings. Without warning. Did your website lose a big chunk of traffic recently? If so, then this post may help you identify what happened.\u00a0 Let\u2019s get right to [\u2026]<\/p>\n","protected":false},"author":59227,"featured_media":65525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-65475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t