{"id":6573,"date":"2020-09-03T07:00:00","date_gmt":"2020-09-03T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=6573"},"modified":"2024-09-09T11:24:39","modified_gmt":"2024-09-09T15:24:39","slug":"10-free-marketing-tools-from-google","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/","title":{"rendered":"10 ferramentas gratuitas de marketing do Google que voc\u00ea deve usar"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A maioria de voc\u00eas provavelmente reconhece o Google como um mecanismo de pesquisa poderoso e popular, mas sabia que o Google tamb\u00e9m criou uma s\u00e9rie de ferramentas para propriet\u00e1rios de neg\u00f3cios on-line?&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac551c144eff\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac551c144eff\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#1_Google_Analytics\" >1. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#2_Google_Keyword_Planner\" >2. Planejador de palavras-chave do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#3_Google_Trends\" >3. Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#4_Google_Webmaster_Tools\" >4. Ferramentas do Google para webmasters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#5_Google_Alerts\" >5. Alertas do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#6_Google_Calendar\" >6. Calend\u00e1rio do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#7_Google_Drive\" >7. Google Drive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#8_YouTube\" >8. YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#9_Google_My_Business\" >9. Google Meu Neg\u00f3cio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#10_Google_Optimize\" >10. Otimiza\u00e7\u00e3o do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/#The_Takeaway\" >O que levar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Se estiver tentando&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumente suas classifica\u00e7\u00f5es de SEO\u00a0<\/li>\n\n\n\n<li>Aumente suas taxas de convers\u00e3o\u00a0<\/li>\n\n\n\n<li>Ajuste a experi\u00eancia do usu\u00e1rio\u00a0<\/li>\n\n\n\n<li>Acompanhe e gerencie a reputa\u00e7\u00e3o de sua marca\u00a0<\/li>\n\n\n\n<li>Criar e executar um calend\u00e1rio de conte\u00fado gerenci\u00e1vel\u00a0<\/li>\n\n\n\n<li>...ou simplificar seu processo de cria\u00e7\u00e3o de conte\u00fado\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Google tem ferramentas incr\u00edveis para ajudar. E todas elas s\u00e3o GRATUITAS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, na postagem de hoje, analisaremos rapidamente 10 de nossas ferramentas de marketing do Google favoritas e algumas maneiras f\u00e1ceis de melhorar seu desempenho com elas. Pronto? Vamos l\u00e1!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e3e5e6\">Crie um neg\u00f3cio on-line pr\u00f3spero e bem-sucedido com <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">MemberPress<\/a> hoje!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Analytics\"><\/span>1. Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png\" alt=\"Google Analytics\" class=\"wp-image-25315\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-768x337.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1536x674.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 uma das ferramentas mais poderosas e eficazes para monitorar o tr\u00e1fego do seu site. Usando o Google Analytics, voc\u00ea pode rastrear quais posts do seu blog foram mais populares, quantos visitantes retornam regularmente, quanto tempo as pessoas passam no seu site e muito mais.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter uma vis\u00e3o mais detalhada sobre como aproveitar o poder do Google Analytics, consulte esta publica\u00e7\u00e3o: <a href=\"https:\/\/memberpress.com\/pt\/2014\/09\/3-actionable-ways-to-use-google-analytics\/\">Como configurar o Google Analytics em seu site WordPress<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Google Analytics \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Keyword_Planner\"><\/span>2. Planejador de palavras-chave do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png\" alt=\"planejador de palavras-chave do Google\" class=\"wp-image-25316\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png 1914w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para atrair as pessoas certas para sua empresa de associa\u00e7\u00e3o, voc\u00ea precisa descobrir quais palavras-chave s\u00e3o mais relevantes para sua empresa, marca e site. O Planejador de palavras-chave \u00e9 uma \u00f3tima ferramenta para descobrir quais palavras-chave segmentar em seu texto da Web, conte\u00fado de blog e metadados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora esteja incorporado no <a href=\"https:\/\/ads.google.com\/home\/\">An\u00fancios do Google<\/a>Se voc\u00ea n\u00e3o tiver que comprar nenhum an\u00fancio para usar essa excelente ferramenta, n\u00e3o ser\u00e1 necess\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Saiba mais: <\/em><a href=\"https:\/\/memberpress.com\/pt\/2014\/08\/3-easy-ways-to-improve-your-seo-ranking\/\"><em>3 maneiras f\u00e1ceis de melhorar sua classifica\u00e7\u00e3o de SEO<\/em><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Planejador de palavras-chave do Google \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Trends\"><\/span>3. Google Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png\" alt=\"tend\u00eancias do google\" class=\"wp-image-25317\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do Planejador de palavras-chave, <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> \u00e9 uma \u00f3tima ferramenta para comparar e decidir entre palavras-chave ou frases semelhantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao contr\u00e1rio do planejador, o Google Trends usa dados em tempo real para mostrar como v\u00e1rias palavras-chave flutuam em popularidade ao longo do tempo, em diferentes \u00e1reas e umas contra as outras. A ferramenta pode at\u00e9 mesmo ajud\u00e1-lo a prever e se preparar para mudan\u00e7as na demanda.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/trends.google.com\/trends\/?geo=US\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Planejador de tend\u00eancias do Google \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Webmaster_Tools\"><\/span>4. Ferramentas do Google para webmasters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png\" alt=\"ferramentas para webmasters do google\" class=\"wp-image-25318\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-768x361.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1536x723.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png 1887w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/search.google.com\/search-console\/welcome?hl=en&amp;utm_source=wmx&amp;utm_medium=deprecation-pane&amp;utm_content=home\" target=\"_blank\" rel=\"noreferrer noopener\">Ferramentas do Google para webmasters<\/a> (tamb\u00e9m conhecido como Google Search Console) \u00e9 uma \u00f3tima ferramenta para otimizar seus esfor\u00e7os de marketing e garantir que os mecanismos de pesquisa possam encontrar facilmente seu site com base em termos de pesquisa populares e relevantes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os spiders dos mecanismos de busca examinam toda a Web em quest\u00e3o de segundos para fornecer resultados a bilh\u00f5es de pessoas todos os dias. Se o seu site estiver configurado de uma forma que o torne particularmente dif\u00edcil de ser descoberto, as ferramentas para webmasters o alertar\u00e3o sobre as \u00e1reas problem\u00e1ticas para que voc\u00ea possa fazer altera\u00e7\u00f5es e melhorar sua classifica\u00e7\u00e3o de SEO.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/search.google.com\/search-console\/welcome\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Planejador das Ferramentas para webmasters do Google \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Google_Alerts\"><\/span>5. Alertas do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png\" alt=\"alertas do google\" class=\"wp-image-25319\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-300x38.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-768x98.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1536x197.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">Alertas do Google<\/a> \u00e9 uma ferramenta particularmente \u00fatil para ficar de olho nos recursos de m\u00eddia, na reputa\u00e7\u00e3o on-line da sua empresa e no que a concorr\u00eancia est\u00e1 fazendo. Se voc\u00ea configurar alguns Alertas do Google para o nome da sua empresa e palavras-chave relevantes, o sistema o alertar\u00e1 sempre que esses termos forem mencionados on-line.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea acabou de lan\u00e7ar um aplicativo e enviou um comunicado \u00e0 imprensa, pode configurar um Alerta do Google para o nome do seu aplicativo, e os Alertas o notificar\u00e3o sempre que um artigo ou reportagem sobre seu aplicativo for publicado. Essa tamb\u00e9m \u00e9 uma \u00f3tima maneira de estar ciente e responder a qualquer conversa negativa que possa estar acontecendo por a\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/alerts\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Google Alerts \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Google_Calendar\"><\/span>6. Calend\u00e1rio do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png\" alt=\"calend\u00e1rio do Google\" class=\"wp-image-25320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-768x371.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1536x741.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png 1886w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver procurando uma ferramenta gratuita para criar um calend\u00e1rio de conte\u00fado, <a href=\"https:\/\/www.google.com\/calendar\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Agenda<\/a> tem tudo o que voc\u00ea precisa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na plataforma, voc\u00ea pode criar novos calend\u00e1rios dedicados inteiramente ao planejamento do seu conte\u00fado editorial e social di\u00e1rio, semanal, mensal ou at\u00e9 mesmo anual. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para cada \"evento\", voc\u00ea pode convidar colaboradores (colaboradores, editores, gerentes, etc.) e adicionar notas para refer\u00eancia pr\u00e1tica e f\u00e1cil comunica\u00e7\u00e3o interna.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro aspecto positivo do Google Agenda \u00e9 a simplicidade de reorganiza\u00e7\u00e3o do conte\u00fado. Tudo o que voc\u00ea precisa fazer \u00e9 arrastar e soltar eventos para novos dias, e ele salva automaticamente as altera\u00e7\u00f5es em todas as vers\u00f5es compartilhadas do calend\u00e1rio. O planejamento de conte\u00fado pode ficar confuso, mas o Google Calendar pode tornar a organiza\u00e7\u00e3o do seu blog dez vezes mais f\u00e1cil.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/calendar\/about\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Google Agenda \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Google_Drive\"><\/span>7. Google Drive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png\" alt=\"Google Drive\" class=\"wp-image-25321\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-300x134.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-768x342.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1536x684.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png 1903w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Drive<\/a> \u00e9 um \u00f3timo local para armazenar todas as suas anota\u00e7\u00f5es e conte\u00fado editorial. Voc\u00ea pode usar suas plataformas para fazer praticamente qualquer coisa. Use o Google Docs para redigir textos, o Google Spreadsheets para organizar ideias de postagens de blog e acompanhar m\u00e9tricas, o Google Forms para enviar pesquisas e coletar respostas e at\u00e9 mesmo armazenar todas as suas fotos para postagens de blog.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Google Drive oferece a cada usu\u00e1rio 15 GB de armazenamento gratuito, e todos os arquivos que voc\u00ea enviar para ele podem ser facilmente compartilhados com colaboradores com apenas alguns cliques. Al\u00e9m de ser um excelente espa\u00e7o de armazenamento gratuito, voc\u00ea pode acess\u00e1-lo de qualquer lugar com conex\u00e3o \u00e0 internet. \u00c9 como ter um disco r\u00edgido externo gratuito na nuvem.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/drive\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Google Drive \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_YouTube\"><\/span>8. YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\"><img decoding=\"async\" width=\"475\" height=\"106\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\" alt=\"youtube\" class=\"wp-image-25322\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png 475w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube-300x67.png 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Caso voc\u00ea n\u00e3o saiba, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> \u00e9 um produto do Google. E \u00e9 facilmente a plataforma mais popular para compartilhamento de conte\u00fado de v\u00eddeo na Web. Se voc\u00ea quiser come\u00e7ar a criar conte\u00fado de v\u00eddeo, o YouTube \u00e9 o caminho a seguir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E depois de encontrar seu ritmo e construir um banco s\u00f3lido de conte\u00fado, voc\u00ea pode come\u00e7ar a anotar seus v\u00eddeos e fazer backlinks para o conte\u00fado que j\u00e1 criou, da mesma forma que faria com o conte\u00fado do blog. N\u00e3o \u00e9 segredo que o conte\u00fado em v\u00eddeo \u00e9 o futuro e, se voc\u00ea conseguir atrair um espectador para um v\u00f3rtice de backlinks e backlinks e backlinks, saber\u00e1 que est\u00e1 fazendo algo certo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saiba mais: <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como usar o YouTube para direcionar tr\u00e1fego para seu site de associa\u00e7\u00e3o<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o YouTube \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Google_My_Business\"><\/span>9. Google Meu Neg\u00f3cio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png\" alt=\"google my business\" class=\"wp-image-25323\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1536x682.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sabe quando voc\u00ea pesquisa uma empresa no Google e v\u00ea aquele bloco na barra lateral direita das p\u00e1ginas de resultados de pesquisa? O bloco que apresenta todos os detalhes da empresa, incluindo o link do site e o n\u00famero de telefone? Bem, sua empresa n\u00e3o ter\u00e1 um desses blocos se n\u00e3o se registrar no <a href=\"https:\/\/www.google.com\/intl\/en_us\/business\/?gmbsrc=ww-ww-ha-se-z-gmb-s-218-h~bk&amp;ppsrc=GMBS0&amp;utm_campaign=ww-ww-ha-se-z-gmb-s-218-h~z-z-u&amp;utm_source=gmb&amp;utm_medium=ha&amp;&amp;gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&amp;ppsrc=GMBS0&amp;gclid=EAIaIQobChMIwZTlxtO76wIV9MuGCh1QJwmAEAAYASAAEgKY2_D_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google Meu Neg\u00f3cio<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao analisar e configurar seus v\u00e1rios perfis de m\u00eddia social, dedique alguns minutos extras para configurar uma p\u00e1gina do Google My Business\/marca com os mesmos logotipos, imagens e est\u00e9tica dos seus outros perfis de m\u00eddia social.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Google \u00e9 um mecanismo de pesquisa, portanto, \u00e9 seguro apostar que um dos primeiros lugares em que ele procurar\u00e1 por voc\u00ea \u00e9 no pr\u00f3prio banco de dados. Portanto, quando estiver configurando sua p\u00e1gina, preste aten\u00e7\u00e3o especial ao seu slogan, \u00e0s fotos e \u00e0 sua introdu\u00e7\u00e3o, pois esses ser\u00e3o locais importantes que os spiders dos mecanismos de pesquisa examinar\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/business\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Google Meu Neg\u00f3cio \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Google_Optimize\"><\/span>10. Otimiza\u00e7\u00e3o do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png\" alt=\"otimiza\u00e7\u00e3o do google\" class=\"wp-image-25324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1536x646.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/optimize.withgoogle.com\/?utm_source=google-growth&amp;utm_medium=cpc&amp;utm_campaign=2019-q4-amer-all-gafree-optimize&amp;utm_content=optimize&amp;gclid=EAIaIQobChMI3fyd6dO76wIVBIiGCh3x6AljEAAYASAAEgIU3vD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Otimiza\u00e7\u00e3o do Google<\/a> \u00e9 a resposta do Google ao software de teste de divis\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na maioria dos casos, a principal fun\u00e7\u00e3o de seu website \u00e9 converter visitantes em membros ou clientes. Se voc\u00ea j\u00e1 tem um funil de vendas em funcionamento, mas n\u00e3o est\u00e1 obtendo as taxas de convers\u00e3o que esperava, talvez queira experimentar alguns testes de divis\u00e3o em textos e gr\u00e1ficos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A que as pessoas est\u00e3o respondendo? O que as est\u00e1 desencorajando? Com o Google Optimize, voc\u00ea pode fazer upload de p\u00e1ginas de destino originais e varia\u00e7\u00f5es e acompanhar estat\u00edsticas lado a lado para ver se a altera\u00e7\u00e3o de t\u00edtulos, imagens, bot\u00f5es, texto ou layout da p\u00e1gina aumentar\u00e1 a taxa de convers\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Experimente o Google Optimize \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e3e5e6\">Crie seu pr\u00f3prio neg\u00f3cio on-line com <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">MemberPress<\/a> hoje!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00ed est\u00e1: 10 ferramentas de marketing do Google totalmente gratuitas e muito \u00fateis para ajud\u00e1-lo a expandir seus neg\u00f3cios:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Planejador de palavras-chave do Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/welcome\">Ferramentas do Google para webmasters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/alerts\">Alertas do Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/calendar\/about\/\">Google Agenda<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/drive\/\">Google Drive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/business\/\">Google Meu Neg\u00f3cio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Otimiza\u00e7\u00e3o do Google<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que existem muitos outros servi\u00e7os (tanto gratuitos quanto pagos) que o Google criou para ajudar a expandir seus neg\u00f3cios, mas esses s\u00e3o apenas alguns dos nossos favoritos de todos os tempos. Agora, v\u00e1 em frente e leve sua estrat\u00e9gia de marketing para o pr\u00f3ximo n\u00edvel!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea usa alguma das ferramentas de marketing do Google que mencionamos? Conte-nos como elas o ajudam em seus neg\u00f3cios!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Most of you probably recognize Google as a powerful and popular search engine, but did you know Google has also built a slew of tools for online business owners?&nbsp; Whether you\u2019re trying to&nbsp; Google has awesome tools to help. And they\u2019re all FREE. So for today\u2019s post, we\u2019ll quickly go through 10 of our favorite 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