{"id":6605,"date":"2015-06-03T12:10:24","date_gmt":"2015-06-03T18:10:24","guid":{"rendered":"https:\/\/memberpress.com\/?p=6605"},"modified":"2021-09-23T09:56:30","modified_gmt":"2021-09-23T15:56:30","slug":"how-to-find-a-good-editor-for-your-membership-website","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/","title":{"rendered":"Como encontrar um bom editor para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pergunte a qualquer empreendedor e ele lhe dir\u00e1 que um dos aspectos mais desafiadores de administrar seu pr\u00f3prio neg\u00f3cio \u00e9 encontrar e gerenciar profissionais de alta qualidade. Encontrar funcion\u00e1rios ou prestadores de servi\u00e7os pode ser relativamente f\u00e1cil, mas o que voc\u00ea realmente precisa s\u00e3o pessoas que acreditem na sua vis\u00e3o e contribuam de forma significativa para o crescimento do seu neg\u00f3cio.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac4012fb3d83\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac4012fb3d83\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/#Why_Do_You_Need_an_Editor\" >Por que voc\u00ea precisa de um editor?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/#Boost_Your_Productivity\" >Aumente sua produtividade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/#Improve_the_Quality_of_Your_Content\" >Melhore a qualidade de seu conte\u00fado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/#How_To_Go_About_Finding_a_Good_Editor\" >Como encontrar um bom editor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/#Determine_Your_Requirements\" >Determine seus requisitos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/#Be_Clear_in_Your_Expectations\" >Seja claro em suas expectativas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/#Where_To_Find_an_Editor\" >Onde encontrar um editor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-good-editor-for-your-membership-website\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de um site de assinaturas, \u00e9 f\u00e1cil ficar sobrecarregado com as tarefas do dia a dia que exigem sua aten\u00e7\u00e3o. O problema \u00e9 que, quando voc\u00ea cai na armadilha de ficar correndo de um lado para outro apagando inc\u00eandios, perde a perspectiva e se esquece do panorama geral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de superar esse problema \u00e9 contratar algu\u00e9m para ajud\u00e1-lo com uma das tarefas mais importantes que voc\u00ea enfrenta como propriet\u00e1rio de um blog ou site de associa\u00e7\u00e3o: a cria\u00e7\u00e3o de conte\u00fado de qualidade. Portanto, neste post, veremos como um editor pode ajud\u00e1-lo na cria\u00e7\u00e3o de conte\u00fado e como voc\u00ea pode encontrar a pessoa certa para o seu projeto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_You_Need_an_Editor\"><\/span>Por que voc\u00ea precisa de um editor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns dos principais motivos pelos quais voc\u00ea deve considerar a contrata\u00e7\u00e3o de um editor para o seu blog de associa\u00e7\u00e3o, bem como alguns dos benef\u00edcios que voc\u00ea pode obter com isso:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boost_Your_Productivity\"><\/span>Aumente sua produtividade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ter algu\u00e9m respons\u00e1vel por revisar e editar tudo o que \u00e9 publicado no seu site vai economizar uma quantidade enorme de tempo. Isso permitir\u00e1 que voc\u00ea se concentre em outras tarefas mais importantes \u2014 aquelas que ajudar\u00e3o a impulsionar o seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acho que voc\u00ea vai concordar que um dos aspectos mais importantes de um bom site de assinaturas \u00e9 o conte\u00fado. Sem conte\u00fado de boa qualidade, voc\u00ea perde a capacidade de se comunicar de forma eficaz com sua base de assinantes. Na maioria dos casos, seus assinantes tamb\u00e9m esperam novos conte\u00fados regularmente. \u00c9 preciso tempo e esfor\u00e7o consider\u00e1veis para construir uma base s\u00f3lida de membros, e a \u00faltima coisa que voc\u00ea quer \u00e9 perder membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao contratar um editor, voc\u00ea poder\u00e1 produzir mais conte\u00fado, sem precisar se preocupar em controlar minuciosamente todos os pequenos detalhes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_the_Quality_of_Your_Content\"><\/span>Melhore a qualidade de seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em quase todos os casos, contratar um editor contribuir\u00e1 significativamente para a qualidade do seu conte\u00fado. \u00c9 f\u00e1cil cair na armadilha de achar que voc\u00ea j\u00e1 escreve bem o suficiente e que n\u00e3o precisa de algu\u00e9m para revisar seu trabalho \u2014 mas essa \u00e9 uma vis\u00e3o limitada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 mesmo os principais autores, jornalistas, romancistas e blogueiros t\u00eam um editor que revisa seu trabalho. Um novo par de olhos pode fazer maravilhas at\u00e9 mesmo para o mais estimado escritor. Um editor pode acrescentar aquele toque extra de polimento que diferenciar\u00e1 seu site da concorr\u00eancia.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Team-Meeting.jpg\" alt=\"Reuni\u00e3o da equipe de editores do blog\" class=\"wp-image-6611\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Team-Meeting.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Team-Meeting-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Team-Meeting-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Team-Meeting-700x466.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Team-Meeting-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Team-Meeting-600x400.jpg 600w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Go_About_Finding_a_Good_Editor\"><\/span>Como encontrar um bom editor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que j\u00e1 abordamos o \u201cporqu\u00ea\u201d, vamos dar uma olhada no \u201ccomo\u201d. Encontrar e contratar o editor certo para o seu projeto pode ser uma tarefa desafiadora. Seguindo essas dicas pr\u00e1ticas, voc\u00ea pode garantir que sua nova rela\u00e7\u00e3o profissional comece com o p\u00e9 direito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Determine_Your_Requirements\"><\/span>Determine seus requisitos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dependendo de quais s\u00e3o seus pontos fortes, voc\u00ea precisar\u00e1 adaptar suas exig\u00eancias e deix\u00e1-las bem claras na descri\u00e7\u00e3o da vaga que criar. Talvez voc\u00ea j\u00e1 seja um \u00f3timo contador de hist\u00f3rias, mas precise de ajuda com ortografia e gram\u00e1tica. Ou talvez sua ortografia esteja, em geral, correta, mas voc\u00ea tenha dificuldade com a fluidez do texto. Descubra exatamente o que voc\u00ea precisa do seu editor e informe-o, pois os editores podem desempenhar v\u00e1rias fun\u00e7\u00f5es. Aqui est\u00e3o apenas algumas delas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Editores de texto<\/strong> pode se concentrar no estilo e na consist\u00eancia da mec\u00e2nica, bem como na ortografia, gram\u00e1tica e pontua\u00e7\u00e3o.<\/li><li><strong>Editores de estilo<\/strong> concentrar-se exatamente nisso \u2013 no estilo geral da sua reda\u00e7\u00e3o, incluindo o aprimoramento da linguagem, a redu\u00e7\u00e3o do jarg\u00e3o t\u00e9cnico e o ajuste dos n\u00edveis de leitura.<\/li><li>Um editor especializado em <strong>verifica\u00e7\u00e3o de fatos<\/strong> pode ser necess\u00e1rio se voc\u00ea costuma citar ou fazer refer\u00eancia a outras fontes com frequ\u00eancia.<\/li><li><strong>Editores de conte\u00fado<\/strong> tendem a dedicar tempo \u00e0 organiza\u00e7\u00e3o e \u00e0 limpeza geral do conte\u00fado e da estrutura.<\/li><li>Se voc\u00ea precisar de ajuda antes mesmo de come\u00e7ar um projeto (talvez esteja elaborando um guia ou um e-book), provavelmente est\u00e1 procurando um <strong>editor de desenvolvimento. <\/strong>Algu\u00e9m que seja capaz de ajudar a planejar os detalhes do seu projeto.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Clear_in_Your_Expectations\"><\/span>Seja claro em suas expectativas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trabalhar com um editor \u00e9 como trabalhar com qualquer outro contratado. Decida os termos e as condi\u00e7\u00f5es de seu projeto e coloque-os por escrito. Se voc\u00ea tiver expectativas espec\u00edficas, o que deve fazer, certifique-se de inclu\u00ed-las em seu contrato. Aqui est\u00e3o alguns dos termos mais importantes a serem considerados:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1.<\/strong> <strong>Frequ\u00eancia e volume \u2013<\/strong> Como \u00e9 prov\u00e1vel que seu editor revise o conte\u00fado antes de public\u00e1-lo para seus membros, voc\u00ea deve estabelecer algumas diretrizes que expliquem a quantidade de trabalho que voc\u00ea fornecer\u00e1 e com que frequ\u00eancia.<br><strong>2.<\/strong> <strong>Fluxo de trabalho \u2013 <\/strong>Parte do que faz com que sua rela\u00e7\u00e3o de trabalho funcione de forma eficiente \u00e9 um fluxo adequado. Descubra um sistema que seja eficaz tanto para voc\u00ea quanto para o seu editor. Certifique-se de que todos estejam na mesma p\u00e1gina. Algumas ferramentas que voc\u00ea pode considerar usar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>BaseCamp<\/li><li>Trello<\/li><li>Asana<\/li><li>Google Docs<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.<\/strong> <strong>Prazos e expectativas \u2013<\/strong> Seus membros provavelmente esperam que o conte\u00fado seja disponibilizado de acordo com um cronograma. Certifique-se de estabelecer claramente os prazos e as expectativas em rela\u00e7\u00e3o \u00e0 conclus\u00e3o de cada tarefa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4.<\/strong> <strong>Condi\u00e7\u00f5es de pagamento \u2013<\/strong> Como voc\u00ea pagar\u00e1 seu editor? Mensalmente ou ap\u00f3s a conclus\u00e3o de cada pequeno projeto? Al\u00e9m disso, quanto voc\u00ea pagar\u00e1 a ele? Certifique-se de que todos os detalhes referentes \u00e0 remunera\u00e7\u00e3o estejam claramente definidos e compreendidos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"491\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Get-Writing.jpg\" alt=\"Editor de blog Escrever\" class=\"wp-image-6613\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Get-Writing.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Get-Writing-300x199.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Get-Writing-256x170.jpg 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Get-Writing-700x464.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/05\/Blog-Editor-Get-Writing-156x104.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_To_Find_an_Editor\"><\/span>Onde encontrar um editor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar um editor confi\u00e1vel para seu site de associa\u00e7\u00e3o n\u00e3o deve ser um processo dif\u00edcil. Principalmente se voc\u00ea estiver produzindo conte\u00fado cont\u00ednuo e puder fornecer um trabalho consistente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 algumas fontes confi\u00e1veis que valem a pena tentar (sem nenhuma ordem espec\u00edfica):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sites como <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fiverr <\/a>t\u00eam centenas de listagens de editores dispon\u00edveis. <\/li><li>Outra op\u00e7\u00e3o \u00e9 publicar em quadros de empregos locais (craigslist ou <a href=\"http:\/\/jobs.problogger.net\/\" target=\"_blank\" rel=\"noopener\">ProBlogger<\/a>) ou at\u00e9 mesmo entrando em contato com os propriet\u00e1rios de sites voltados para a forma\u00e7\u00e3o de redatores freelancers. \u00c9 prov\u00e1vel que voc\u00ea encontre valores um pouco mais altos ao seguir esse caminho.<\/li><li>Uma terceira op\u00e7\u00e3o, provavelmente a mais cara (e de maior qualidade), seria publicar um an\u00fancio em um servi\u00e7o como o <a href=\"http:\/\/www.edsguild.org\/post-a-job\" target=\"_blank\" rel=\"noopener\">Guilda de Editores Independentes do Noroeste<\/a> especificando seus requisitos exatos.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Contratar um editor para o seu site de assinaturas ou blog pode ser uma das decis\u00f5es mais inteligentes que voc\u00ea pode tomar. H\u00e1 uma quantidade enorme de conte\u00fado na internet, tanto bom quanto ruim, mas, ao contratar um editor, voc\u00ea poder\u00e1 atingir v\u00e1rios objetivos importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Voc\u00ea vai elevar o n\u00edvel da qualidade do seu conte\u00fado \u2013 provavelmente de forma significativa.<\/li><li>Voc\u00ea vai ter mais tempo livre para produzir mais conte\u00fado de alta qualidade, em vez de gastar seu tempo editando.<\/li><li>Voc\u00ea ter\u00e1 mais tempo para interagir com seus associados, um elemento fundamental para o desenvolvimento de uma base s\u00f3lida de associados.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 tentou contratar um editor para o seu site, compartilhe suas experi\u00eancias nos coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Ask any entrepreneur and they\u2019ll tell you that one of the most challenging aspects of running your own business is finding and managing high-quality people. Finding employees or contractors can be relatively easy, but what you really need are people who buy into your vision and contribute towards the growth of your business in a 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