{"id":68390,"date":"2024-10-24T10:00:00","date_gmt":"2024-10-24T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=68390"},"modified":"2024-10-24T07:51:18","modified_gmt":"2024-10-24T11:51:18","slug":"b2c-marketing-automation-platforms-for-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/","title":{"rendered":"As melhores plataformas de automa\u00e7\u00e3o de marketing B2C para seu neg\u00f3cio de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"has-text-align-center\"><strong><em>Descubra as melhores plataformas de automa\u00e7\u00e3o de marketing B2C de que sua empresa de associa\u00e7\u00e3o precisa no momento e por que voc\u00ea deve escolh\u00ea-las.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a42e5e97f02a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a42e5e97f02a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#Understanding_B2C_Marketing_Automation_Platforms_For_Your_Membership_Business\" >Entendendo as plataformas de automa\u00e7\u00e3o de marketing B2C para seu neg\u00f3cio de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#Benefits_Of_B2C_Marketing_Automation_Platforms_For_Your_Membership_Business\" >Benef\u00edcios das plataformas de automa\u00e7\u00e3o de marketing B2C para seu neg\u00f3cio de associa\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#The_Best_B2C_Marketing_Automation_Platforms_For_Your_Membership_Business\" >As melhores plataformas de automa\u00e7\u00e3o de marketing B2C para seu neg\u00f3cio de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#MemberPress\" >MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#FluentCRM_WordPress-Native_Marketing_Automation\" >FluentCRM Automa\u00e7\u00e3o de marketing nativa do WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#GetResponse\" >GetResponse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#PushEngage\" >PushEngage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#OptinMonster\" >OptinMonster<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#How_to_Choose_the_Right_Marketing_Automation_Platform_for_Your_Membership_Business\" >Como escolher a plataforma de automa\u00e7\u00e3o de marketing certa para seu neg\u00f3cio de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#1_Assess_Your_Needs\" >1. Avalie suas necessidades<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#2_Consider_Integration\" >2. Considere a integra\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#3_Evaluate_Features\" >3. Avaliar recursos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/b2c-marketing-automation-platforms-for-membership-sites\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Um dos aspectos surpreendentes do modelo de neg\u00f3cios de associa\u00e7\u00e3o on-line \u00e9 o fato de n\u00e3o ter que se preocupar com nada. Voc\u00ea n\u00e3o precisa se preocupar com o envio ou o armazenamento de produtos. <\/p>\n\n\n\n<p>No entanto, talvez n\u00e3o seja t\u00e3o simples quanto algumas pessoas gostam de fazer parecer. <\/p>\n\n\n\n<p>Voc\u00ea precisa garantir que seu conte\u00fado seja publicado no prazo, manter seus membros engajados e cumprir uma s\u00e9rie de tarefas de marketing para manter e expandir seus neg\u00f3cios. <\/p>\n\n\n\n<p>\u00c9 a\u00ed que entram as plataformas de automa\u00e7\u00e3o de marketing B2C.\u00a0<\/p>\n\n\n\n<p>Ao automatizar seus esfor\u00e7os de marketing, voc\u00ea pode economizar tempo, expandir seus neg\u00f3cios e manter-se conectado com seus membros - tudo isso sem o inc\u00f4modo de tarefas administrativas manuais. <\/p>\n\n\n\n<p>Nesta postagem, vamos orient\u00e1-lo sobre as melhores plataformas de automa\u00e7\u00e3o de marketing B2C para ajud\u00e1-lo a escolher a mais adequada para sua empresa de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p>Com essas ferramentas, voc\u00ea pode otimizar suas campanhas de e-mail, acompanhar as intera\u00e7\u00f5es dos membros e aumentar o envolvimento. <\/p>\n\n\n\n<p>Essas plataformas podem ajud\u00e1-lo a levar sua empresa para o pr\u00f3ximo n\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_B2C_Marketing_Automation_Platforms_For_Your_Membership_Business\"><\/span>Entendendo as plataformas de automa\u00e7\u00e3o de marketing B2C para seu neg\u00f3cio de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As plataformas de automa\u00e7\u00e3o de marketing B2C (Business-to-Consumer) s\u00e3o solu\u00e7\u00f5es de software projetadas para automatizar as atividades de marketing, facilitando para as empresas o gerenciamento e o cultivo de seus relacionamentos com clientes individuais.\u00a0<\/p>\n\n\n\n<p>As plataformas de automa\u00e7\u00e3o de marketing B2C ajudam as empresas de filia\u00e7\u00e3o a gerenciar esses relacionamentos em escala, sem sacrificar o toque personalizado que mant\u00e9m os membros engajados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_Of_B2C_Marketing_Automation_Platforms_For_Your_Membership_Business\"><\/span>Benef\u00edcios das plataformas de automa\u00e7\u00e3o de marketing B2C para seu neg\u00f3cio de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O uso de plataformas de automa\u00e7\u00e3o de marketing B2C pode revolucionar a maneira como voc\u00ea gerencia seu neg\u00f3cio de associa\u00e7\u00e3o, oferecendo v\u00e1rios benef\u00edcios que facilitam o dimensionamento, o envolvimento dos membros e o aumento da reten\u00e7\u00e3o.<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns dos principais benef\u00edcios da automa\u00e7\u00e3o de marketing para sites de associa\u00e7\u00e3o:<\/p>\n\n\n\n<p><strong>1. Integra\u00e7\u00e3o eficiente de membros<\/strong><\/p>\n\n\n\n<p>A automa\u00e7\u00e3o de marketing permite que voc\u00ea crie <strong>Fluxos de trabalho de integra\u00e7\u00e3o automatizados<\/strong> que orientam os novos membros em sua plataforma desde o primeiro dia.\u00a0<\/p>\n\n\n\n<p>E-mails de boas-vindas automatizados, tutoriais e sequ\u00eancias de integra\u00e7\u00e3o garantem que os novos membros tenham uma \u00f3tima primeira impress\u00e3o e recebam todas as informa\u00e7\u00f5es necess\u00e1rias para come\u00e7ar.<\/p>\n\n\n\n<p>2. <strong>Comunica\u00e7\u00e3o personalizada<\/strong><\/p>\n\n\n\n<p>As plataformas de automa\u00e7\u00e3o de marketing B2C permitem que voc\u00ea forne\u00e7a <strong>conte\u00fado altamente personalizado <\/strong>para cada membro com base em seus interesses, comportamento e prefer\u00eancias.\u00a0<\/p>\n\n\n\n<p>Ao segmentar seu p\u00fablico-alvo, voc\u00ea pode enviar e-mails relevantes e mensagens direcionadas que repercutem em membros individuais, melhorando o envolvimento e a satisfa\u00e7\u00e3o.<\/p>\n\n\n\n<p>3. <strong>Automa\u00e7\u00e3o de tarefas repetitivas com economia de tempo<\/strong><\/p>\n\n\n\n<p>Com as plataformas de automa\u00e7\u00e3o de marketing B2C, voc\u00ea pode automatizar tarefas repetitivas, como o envio de e-mails de boas-vindas, lembretes ou boletins informativos.\u00a0<\/p>\n\n\n\n<p>Isso <strong>libera seu tempo <\/strong>para se concentrar na cria\u00e7\u00e3o de conte\u00fado valioso e no desenvolvimento de novas estrat\u00e9gias para aumentar sua base de associados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Best_B2C_Marketing_Automation_Platforms_For_Your_Membership_Business\"><\/span>As melhores plataformas de automa\u00e7\u00e3o de marketing B2C para seu neg\u00f3cio de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A escolha da plataforma de automa\u00e7\u00e3o de marketing correta pode fazer uma grande diferen\u00e7a na maneira como voc\u00ea gerencia e expande seu neg\u00f3cio de associa\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<p>Com tantas op\u00e7\u00f5es dispon\u00edveis, \u00e9 importante encontrar uma plataforma que atenda \u00e0s suas necessidades e o ajude a otimizar seus esfor\u00e7os de marketing de forma eficaz.<\/p>\n\n\n\n<p>Nesta se\u00e7\u00e3o, examinaremos algumas das principais plataformas de automa\u00e7\u00e3o de marketing B2C adaptadas para empresas de associa\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<p>Pronto para encontrar a melhor op\u00e7\u00e3o para sua empresa? Vamos explorar os principais concorrentes!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress\"><\/span>MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/pt\/\" title=\"\">MemberPress<\/a><\/strong> \u00e9 o plug-in de associa\u00e7\u00e3o e monetiza\u00e7\u00e3o #1 do mundo para WordPress, que facilita o gerenciamento do seu site de associa\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"yJPWQp4hwIeXdck6Nlxf9GYOS2qvKuz5BotZT3AsHCR1DVbgFa7ir0LEMn8Um\"><div class=\"responsive-video\"><iframe title=\"MemberPress em 5 minutos: Como criar um site de associa\u00e7\u00e3o!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HrMok_SbJjE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Ele \u00e9 conhecido por seu conjunto robusto de recursos, incluindo faturamento automatizado, gerenciamento de assinaturas e prote\u00e7\u00e3o de conte\u00fado, todos projetados para simplificar a opera\u00e7\u00e3o de seu neg\u00f3cio de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-charge-recurring-monthly-subscription-fees\/\" title=\"\">Faturamento automatizado e gerenciamento de assinaturas<\/a><\/strong>: O MemberPress elimina o inc\u00f4modo de gerenciar pagamentos recorrentes, garantindo que seus membros sejam cobrados pontualmente, todas as vezes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/pt\/mp-courses\/getting-started-with-memberpress-video-course\/lessons\/lesson-9-content-delivery-methods\/\" title=\"\">Fornecimento automatizado de conte\u00fado<\/a><\/strong>: Programe o conte\u00fado a ser entregue aos membros em hor\u00e1rios espec\u00edficos, mantendo-os envolvidos e garantindo que recebam valor regularmente sem interven\u00e7\u00e3o manual.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" title=\"\">Segmenta\u00e7\u00e3o de membros<\/a><\/strong>: Integra-se facilmente a provedores de servi\u00e7os de e-mail (ESPs) populares, permitindo que voc\u00ea segmente seu p\u00fablico para campanhas de marketing direcionadas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/\" title=\"\">Extensas integra\u00e7\u00f5es<\/a><\/strong>: O MemberPress se integra a todas as outras plataformas de automa\u00e7\u00e3o de marketing que abordaremos neste artigo e muito mais, proporcionando flexibilidade na escolha das ferramentas certas para sua empresa.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/zapier\/\" title=\"\">Integra\u00e7\u00e3o com o Zapier<\/a><\/strong>: Com o Zapier, voc\u00ea pode conectar o MemberPress a milhares de aplicativos e servi\u00e7os, permitindo automa\u00e7\u00f5es altamente personalizadas, adaptadas aos seus fluxos de trabalho espec\u00edficos.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"DrjaSUPJto5HRv8ugxZ1w4Q3mcyN\"><div class=\"responsive-video\"><iframe title=\"Como usar o Zapier com o MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vuxSigoulsk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; como usar o zapier com o memberpress<\/figcaption><\/figure>\n\n\n\n<p>Voc\u00ea pode usar o MemberPress para enviar automaticamente e-mails personalizados de boas-vindas a novos membros, segmentar seu p\u00fablico-alvo com base no n\u00edvel de associa\u00e7\u00e3o e criar campanhas de conte\u00fado de gotejamento que oferecem novos cursos ou atualiza\u00e7\u00f5es em intervalos programados.\u00a0<\/p>\n\n\n\n<p>\u00c9 uma \u00f3tima maneira de manter o engajamento sem precisar monitorar ou atualizar constantemente o fornecimento de conte\u00fado. No entanto, voc\u00ea precisa do WordPress para poder us\u00e1-lo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FluentCRM_WordPress-Native_Marketing_Automation\"><\/span>FluentCRM: Automa\u00e7\u00e3o de marketing nativa do WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-1024x471.png\" alt=\"\" class=\"wp-image-69332\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-1024x471.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-300x138.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-768x353.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-1536x706.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-2048x942.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-370x170.png 370w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-840x386.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-1216x559.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-1832x842.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-700x322.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/10\/FluentCRM-Marketing-Automation-WordPress-1080x497.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Para propriet\u00e1rios de sites de associa\u00e7\u00e3o que desejam otimizar seus esfor\u00e7os de marketing, <strong><a href=\"https:\/\/fluentcrm.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">FluentCRM<\/a><\/strong> oferece uma solu\u00e7\u00e3o poderosa e nativa do WordPress. Esse site auto-hospedado <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> e o plug-in CRM permite gerenciar toda a estrat\u00e9gia de comunica\u00e7\u00e3o com o cliente diretamente do painel do WordPress, oferecendo controle total sobre os dados e os fluxos de trabalho.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Criar e automatizar campanhas de e-mail<\/strong>: Crie e-mails envolventes, segmente seu p\u00fablico e configure campanhas de gotejamento ou sequ\u00eancias automatizadas acionadas por a\u00e7\u00f5es do usu\u00e1rio.<br><\/li>\n\n\n\n<li><strong>Gerenciar os relacionamentos com os membros<\/strong>: Obtenha uma vis\u00e3o completa de seus membros, incluindo hist\u00f3rico de comunica\u00e7\u00e3o, dados de assinatura e muito mais - tudo em um s\u00f3 lugar.<br><\/li>\n\n\n\n<li><strong>Use a segmenta\u00e7\u00e3o inteligente de contatos<\/strong>: Organize automaticamente os membros em listas e tags com base nas intera\u00e7\u00f5es deles com seu site, permitindo uma comunica\u00e7\u00e3o altamente personalizada.<br><\/li>\n\n\n\n<li><strong>Acompanhe o desempenho da campanha<\/strong>: Monitore as taxas de abertura, os cliques e o envolvimento com an\u00e1lises detalhadas para otimizar sua estrat\u00e9gia.<\/li>\n<\/ul>\n\n\n\n<p>FluentCRM <a href=\"\/pt\/addons\/fluentcrm\/\" title=\"\">integra-se perfeitamente com <strong>MemberPress<\/strong><\/a>O sistema \u00e9 um aplicativo de mensagens de e-mail, o que o torna a op\u00e7\u00e3o ideal para empresas de associa\u00e7\u00e3o. Use-o para automatizar sequ\u00eancias de boas-vindas para novos membros, enviar lembretes sobre assinaturas que est\u00e3o expirando ou promover conte\u00fado exclusivo para membros. Com o FluentCRM, voc\u00ea pode facilmente nutrir leads, reter membros e construir uma comunidade mais forte.<\/p>\n\n\n\n<p>Um dos recursos de destaque do FluentCRM \u00e9 seu modelo de pagamento anual de taxa fixa, tornando-o uma alternativa escal\u00e1vel \u00e0s plataformas de e-mail baseadas em SaaS. Para os propriet\u00e1rios de sites de associa\u00e7\u00e3o, isso significa que voc\u00ea obt\u00e9m automa\u00e7\u00e3o de marketing de n\u00edvel empresarial sem custos de assinatura baseados em volume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span>HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-1024x480.png\" alt=\"Plataformas de automa\u00e7\u00e3o de marketing B2C - HubSpot\" class=\"wp-image-68664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-1536x719.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-2048x959.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-840x393.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-1832x858.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/HubSpot-_-Software-Tools-for-your-Business-Homepage-1080x506.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">HubSpot<\/a> \u00e9 uma plataforma l\u00edder de CRM e automa\u00e7\u00e3o de marketing tudo-em-um, amplamente reconhecida por sua capacidade de integrar v\u00e1rias fun\u00e7\u00f5es de marketing, como marketing por e-mail, est\u00edmulo de leads e an\u00e1lises detalhadas.\u00a0<\/p>\n\n\n\n<p>Para empresas de associa\u00e7\u00e3o, a HubSpot oferece uma excelente solu\u00e7\u00e3o para interagir com os membros, rastrear intera\u00e7\u00f5es e otimizar seus esfor\u00e7os gerais de marketing.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing por e-mail:<\/strong> Crie, automatize e acompanhe campanhas de e-mail personalizadas para envolver seus membros em cada etapa da jornada deles.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise detalhada<\/strong>: A HubSpot oferece ferramentas abrangentes de an\u00e1lise e gera\u00e7\u00e3o de relat\u00f3rios que permitem que voc\u00ea acompanhe o comportamento dos membros, o desempenho da campanha e o ROI do marketing em tempo real.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integra\u00e7\u00f5es perfeitas<\/strong>: Funciona bem com v\u00e1rias ferramentas, como o MemberPress, permitindo que voc\u00ea conecte os dados do seu site de associa\u00e7\u00e3o com o HubSpot para obter fluxos de trabalho mais simplificados.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fluxos de trabalho de automa\u00e7\u00e3o de marketing<\/strong>: Configure fluxos de trabalho automatizados complexos com base em acionadores, como inscri\u00e7\u00f5es, a\u00e7\u00f5es realizadas em seu site ou envolvimento com campanhas de e-mail.<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea pode usar o HubSpot para nutrir automaticamente novos leads, enviando-lhes uma s\u00e9rie de e-mails de boas-vindas, monitorando como eles se envolvem com seu conte\u00fado e segmentando-os em diferentes categorias com base em seu comportamento.\u00a0<\/p>\n\n\n\n<p>Por exemplo, se um membro se envolve regularmente com um tipo espec\u00edfico de conte\u00fado, voc\u00ea pode automatizar campanhas de e-mail personalizadas que falam diretamente aos interesses dele, ajudando a reter membros e aumentar o envolvimento.<\/p>\n\n\n\n<p>A \u00fanica desvantagem \u00e9 que ele pode ser caro para empresas menores, especialmente \u00e0 medida que voc\u00ea cresce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GetResponse\"><\/span><strong>GetResponse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-1024x431.png\" alt=\"Plataformas de automa\u00e7\u00e3o de marketing B2C - GetResponse\" class=\"wp-image-68666\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-1536x647.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-2048x863.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-404x170.png 404w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-840x354.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-1216x512.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-1832x772.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-700x295.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-156x66.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/Marketing-Software-for-Professional-Email-Marketing-_-GetResponse-1080x455.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/getresponse\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">GetResponse<\/a> \u00e9 uma plataforma vers\u00e1til de marketing por e-mail que combina recursos avan\u00e7ados de automa\u00e7\u00e3o com ferramentas como cria\u00e7\u00e3o de p\u00e1ginas de destino e hospedagem de webinars.\u00a0<\/p>\n\n\n\n<p>Isso o torna uma excelente solu\u00e7\u00e3o completa para empresas de filia\u00e7\u00e3o que desejam executar campanhas de marketing abrangentes e, ao mesmo tempo, envolver os membros por meio de v\u00e1rios canais.\u00a0<\/p>\n\n\n\n<p>Com a GetResponse, voc\u00ea pode automatizar suas sequ\u00eancias de e-mail, criar campanhas direcionadas e at\u00e9 mesmo realizar webinars para manter seus membros informados e engajados.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automa\u00e7\u00e3o e marketing por e-mail<\/strong>: Configure sequ\u00eancias de e-mail automatizadas, segmente seu p\u00fablico e acione mensagens com base no comportamento e nas intera\u00e7\u00f5es dos membros.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u00e1ginas de destino<\/strong>: Crie facilmente p\u00e1ginas de destino personalizadas para capturar leads ou promover ofertas especiais, sem precisar de nenhum conhecimento de codifica\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hospedagem de webinars<\/strong>: Organize webinars diretamente por meio da plataforma, oferecendo uma maneira exclusiva de interagir com os membros e compartilhar conte\u00fado valioso.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integra\u00e7\u00f5es<\/strong>: A GetResponse se integra a v\u00e1rias ferramentas, incluindo o MemberPress, ajudando voc\u00ea a sincronizar dados e criar fluxos de trabalho de marketing perfeitos.<\/li>\n<\/ul>\n\n\n\n<p>Com a GetResponse, voc\u00ea pode automatizar seu marketing por e-mail criando uma s\u00e9rie de e-mails de integra\u00e7\u00e3o para novos membros, orientando-os sobre os benef\u00edcios de sua associa\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m deve observar que os recursos avan\u00e7ados, como webinars e funis, est\u00e3o dispon\u00edveis apenas nos planos de n\u00edvel mais alto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PushEngage\"><\/span><strong>PushEngage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-1024x468.png\" alt=\"Plataformas de automa\u00e7\u00e3o de marketing B2C - PushEngage\" class=\"wp-image-68665\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-1536x702.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-2048x937.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-372x170.png 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-840x384.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-1216x556.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-1832x838.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-700x320.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/PushEngage-The-Best-Mobile-Web-Push-Notification-Service-1080x494.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/pushengage\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">PushEngage<\/a> \u00e9 uma plataforma avan\u00e7ada projetada especificamente para automatizar as notifica\u00e7\u00f5es por push para seus assinantes.\u00a0<\/p>\n\n\n\n<p>Ele permite o envio de mensagens direcionadas diretamente para os dispositivos dos usu\u00e1rios, com base no comportamento e nas intera\u00e7\u00f5es deles com o seu site.\u00a0<\/p>\n\n\n\n<p>Para empresas de associa\u00e7\u00e3o, o PushEngage \u00e9 uma ferramenta eficaz para aumentar o reengajamento e melhorar as taxas de reten\u00e7\u00e3o, fornecendo notifica\u00e7\u00f5es oportunas e relevantes que mant\u00eam seus membros informados e ativos.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Notifica\u00e7\u00f5es push automatizadas<\/strong>: Envie notifica\u00e7\u00f5es push personalizadas aos membros com base em seu comportamento, como abandonar um carrinho, concluir uma compra ou visitar determinadas p\u00e1ginas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmenta\u00e7\u00e3o baseada em comportamento<\/strong>: Acione automaticamente as notifica\u00e7\u00f5es quando os membros realizarem a\u00e7\u00f5es espec\u00edficas, ajudando-o a reengajar usu\u00e1rios inativos ou a incentivar visitas repetidas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmenta\u00e7\u00e3o<\/strong>: Segmente seus assinantes para enviar notifica\u00e7\u00f5es push altamente relevantes e personalizadas com base em suas prefer\u00eancias, intera\u00e7\u00f5es anteriores ou n\u00edvel de associa\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise avan\u00e7ada<\/strong>: Acompanhe o desempenho de suas notifica\u00e7\u00f5es com an\u00e1lises detalhadas, ajudando-o a refinar suas estrat\u00e9gias para melhorar o envolvimento e as taxas de convers\u00e3o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integra\u00e7\u00f5es<\/strong>: O PushEngage se integra perfeitamente a plataformas como o MemberPress, permitindo que voc\u00ea sincronize os dados dos membros e envie notifica\u00e7\u00f5es direcionadas como parte de sua estrat\u00e9gia de marketing mais ampla.<\/li>\n<\/ul>\n\n\n\n<p>Com o PushEngage, voc\u00ea pode configurar notifica\u00e7\u00f5es automatizadas para membros que n\u00e3o fazem login h\u00e1 algum tempo, enviando-lhes lembretes sobre novos conte\u00fados, eventos futuros ou ofertas especiais.<\/p>\n\n\n\n<p>Por exemplo, se um membro n\u00e3o acessa a conta h\u00e1 30 dias, voc\u00ea pode acionar uma notifica\u00e7\u00e3o por push com uma mensagem atraente para reengaj\u00e1-lo e incentiv\u00e1-lo a explorar suas atualiza\u00e7\u00f5es mais recentes.<\/p>\n\n\n\n<p>Os contras dessa ferramenta \u00e9 que ela \u00e9 limitada a notifica\u00e7\u00f5es push, o que pode n\u00e3o ser adequado como ferramenta aut\u00f4noma para todas as empresas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OptinMonster\"><\/span>OptinMonster<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-1024x492.png\" alt=\"Plataformas de automa\u00e7\u00e3o de marketing B2C - OptinMonster\" class=\"wp-image-68667\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-50x24.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-1536x738.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-2048x984.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-18x9.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-840x404.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-1832x880.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/11\/OptinMonster-Most-Powerful-Lead-Generation-Software-for-Marketers-1080x519.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a> \u00e9 uma poderosa ferramenta de gera\u00e7\u00e3o de leads projetada para ajud\u00e1-lo a aumentar sua lista de e-mails e capturar mais leads por meio de pop-ups personaliz\u00e1veis, slide-ins e outros formul\u00e1rios de opt-in.\u00a0<\/p>\n\n\n\n<p>Ele se integra perfeitamente a v\u00e1rios servi\u00e7os de marketing por e-mail, facilitando a automatiza\u00e7\u00e3o de campanhas de acompanhamento e mantendo seus novos leads envolvidos.\u00a0<\/p>\n\n\n\n<p>Para empresas associadas, <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" title=\"Link de afiliado do OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a> \u00e9 ideal para converter visitantes em membros, capturando suas informa\u00e7\u00f5es e automatizando o processo de nutri\u00e7\u00e3o.<\/p>\n\n\n\n<p><strong>Principais recursos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Formul\u00e1rios Opt-In personaliz\u00e1veis<\/strong>: Crie pop-ups, slide-ins e formul\u00e1rios de inten\u00e7\u00e3o de sa\u00edda atraentes para capturar leads e aumentar sua lista de e-mails.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Testes A\/B<\/strong>: Execute testes de divis\u00e3o em seus formul\u00e1rios de opt-in para ver quais designs e ofertas convertem melhor, permitindo que voc\u00ea otimize para aumentar a gera\u00e7\u00e3o de leads.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integra\u00e7\u00f5es perfeitas<\/strong>: O OptinMonster se integra a uma ampla gama de servi\u00e7os de marketing por e-mail, incluindo <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">ActiveCampaign<\/a>GetResponse, HubSpot e outros. Isso permite que voc\u00ea adicione automaticamente novos assinantes \u00e0 sua lista de e-mails e inicie campanhas de acompanhamento imediatamente.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tecnologia Exit-Intent<\/strong>: Detecte quando um visitante est\u00e1 prestes a sair do seu site e acione um pop-up direcionado com uma oferta especial ou uma solicita\u00e7\u00e3o para participar da sua lista de e-mails, ajudando a reduzir as taxas de rejei\u00e7\u00e3o e a capturar membros em potencial.<\/li>\n<\/ul>\n\n\n\n<p>Quando os visitantes de primeira viagem se inscreverem, o OptinMonster poder\u00e1 adicion\u00e1-los automaticamente \u00e0 sua plataforma de marketing por e-mail (como o <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a> ou HubSpot), em que uma campanha de e-mail de acompanhamento \u00e9 acionada para nutri-los e torn\u00e1-los membros de pleno direito.\u00a0<\/p>\n\n\n\n<p>No entanto, seu foco principal \u00e9 a gera\u00e7\u00e3o de leads, portanto, voc\u00ea precisar\u00e1 associ\u00e1-lo a um servi\u00e7o de marketing por e-mail para obter recursos completos de automa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Marketing_Automation_Platform_for_Your_Membership_Business\"><\/span>Como escolher a plataforma de automa\u00e7\u00e3o de marketing certa para seu neg\u00f3cio de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ao selecionar a melhor plataforma de automa\u00e7\u00e3o de marketing B2C para sua empresa de associa\u00e7\u00e3o, \u00e9 importante considerar alguns fatores-chave que o ajudar\u00e3o a encontrar a op\u00e7\u00e3o perfeita.\u00a0<\/p>\n\n\n\n<p>Aqui est\u00e1 um guia simples para ajud\u00e1-lo a fazer a escolha certa:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Assess_Your_Needs\"><\/span>1. Avalie suas necessidades<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comece avaliando seus requisitos espec\u00edficos com base em seu modelo de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Voc\u00ea precisa de uma poderosa automa\u00e7\u00e3o de e-mail para integrar novos membros?<\/p>\n\n\n\n<p>Voc\u00ea est\u00e1 procurando ferramentas para ajudar com <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" title=\"\">reten\u00e7\u00e3o de membros<\/a> ou reengajamento?\u00a0<\/p>\n\n\n\n<p>Identifique os recursos obrigat\u00f3rios que se alinham \u00e0s suas metas de neg\u00f3cios, seja gerenciando o faturamento recorrente, fornecendo conte\u00fado em uma programa\u00e7\u00e3o ou estimulando os leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Consider_Integration\"><\/span>2. Considere a integra\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Certifique-se de que a plataforma que voc\u00ea escolher se integre perfeitamente ao seu plug-in de associa\u00e7\u00e3o e \u00e0s outras ferramentas em sua pilha de tecnologia.\u00a0<\/p>\n\n\n\n<p>Uma plataforma que funcione bem com o MemberPress, por exemplo, permitir\u00e1 que voc\u00ea automatize os principais processos, como faturamento, fornecimento de conte\u00fado e segmenta\u00e7\u00e3o de membros.\u00a0<\/p>\n\n\n\n<p>Verifique se a plataforma oferece suporte a integra\u00e7\u00f5es com seus provedores de servi\u00e7os de e-mail preferidos, CRMs e outras ferramentas das quais voc\u00ea depende para gerenciar seu neg\u00f3cio de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/addons\/\">Confira as extensas integra\u00e7\u00f5es do MemberPress - \u00e9 prov\u00e1vel que seus servi\u00e7os preferidos estejam l\u00e1.<\/a><\/p>\n\n\n\n<p>E n\u00e3o hesite em entrar em contato se eles n\u00e3o estiverem. O <a href=\"https:\/\/memberpress.com\/pt\/addons\/developer-tools\/\">Complemento MemberPress Developer Tools<\/a>O sistema de integra\u00e7\u00e3o de dados, que permite uma API REST completa e webhooks, abre ainda mais possibilidades de integra\u00e7\u00e3o. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Evaluate_Features\"><\/span>3. Avaliar recursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Observe os principais recursos que cada plataforma oferece e combine-os com suas metas de neg\u00f3cios. Por exemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automa\u00e7\u00e3o de e-mail<\/strong>: A plataforma permite que voc\u00ea crie sequ\u00eancias de e-mail personalizadas e automatizadas que se ajustem \u00e0 sua estrat\u00e9gia de marketing?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmenta\u00e7\u00e3o de usu\u00e1rios<\/strong>: Voc\u00ea pode segmentar facilmente seus membros com base em seus comportamentos, prefer\u00eancias ou n\u00edveis de associa\u00e7\u00e3o?<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rastreamento de comportamento<\/strong>: A plataforma \u00e9 capaz de rastrear a atividade dos membros para ajud\u00e1-lo a acionar fluxos de trabalho automatizados e campanhas de reengajamento?<\/li>\n<\/ul>\n\n\n\n<p>A escolha de uma plataforma que se alinhe \u00e0s necessidades de sua empresa e se integre perfeitamente \u00e0s suas ferramentas atuais garantir\u00e1 que seus esfor\u00e7os de marketing sejam t\u00e3o eficientes e eficazes quanto poss\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A sele\u00e7\u00e3o da plataforma de automa\u00e7\u00e3o de marketing certa para sua empresa de filia\u00e7\u00e3o reduzir\u00e1 bastante a press\u00e3o de gerenciar suas necessidades de neg\u00f3cios e de marketing ao mesmo tempo.<\/p>\n\n\n\n<p>Ao escolher uma plataforma que atenda \u00e0s suas necessidades, voc\u00ea pode agora simplificar suas opera\u00e7\u00f5es, automatizar tarefas essenciais e se concentrar no crescimento da sua comunidade.<\/p>\n\n\n\n<p>Agora \u00e9 o momento perfeito para explorar as plataformas e ferramentas que discutimos e ver qual delas se alinha melhor com suas metas de neg\u00f3cios.\u00a0<\/p>\n\n\n\n<p>Com a solu\u00e7\u00e3o certa, voc\u00ea estar\u00e1 no caminho certo para criar um neg\u00f3cio de associa\u00e7\u00e3o pr\u00f3spero. Lembre-se de sempre escolher ferramentas que se integrem ao MemberPress para obter uma experi\u00eancia perfeita.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Voc\u00ea j\u00e1 experimentou alguma dessas plataformas ou tem d\u00favidas sobre como escolher a plataforma certa? Gostar\u00edamos muito de ouvir sua opini\u00e3o! Compartilhe suas ideias ou d\u00favidas nos coment\u00e1rios abaixo.<\/p>\n\n\n\n<p><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra as melhores plataformas de automa\u00e7\u00e3o de marketing B2C para otimizar seu neg\u00f3cio de associa\u00e7\u00e3o, aumentar o envolvimento e melhorar a reten\u00e7\u00e3o de 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