{"id":68796,"date":"2025-02-27T10:00:00","date_gmt":"2025-02-27T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=68796"},"modified":"2026-03-02T11:15:07","modified_gmt":"2026-03-02T16:15:07","slug":"increase-student-enrollment","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/","title":{"rendered":"12 estrat\u00e9gias de marketing para aumentar a matr\u00edcula de alunos em seu curso on-line"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"has-text-align-center\"><em><strong>Aqui est\u00e3o as principais estrat\u00e9gias de marketing para aumentar as matr\u00edculas de alunos em seu curso on-line em 2025.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b027963d35\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b027963d35\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#1_Understand_Your_Target_Audience\" >1. Entenda seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#2_Focus_On_Building_Organic_Traffic\" >2. Foco na cria\u00e7\u00e3o de tr\u00e1fego org\u00e2nico\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#3_Use_Social_Media_Effectively\" >3. Use a m\u00eddia social de forma eficaz\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#4_Boost_SEO_With_Content_Marketing\" >4. Impulsione o SEO com o marketing de conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#5_Support_Organic_Traffic_with_Paid_Ads\" >5. Apoiar o tr\u00e1fego org\u00e2nico com an\u00fancios pagos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#6_Promote_With_Affiliate_Marketing\" >6. Promover com marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#7_Use_Lead_Generation\" >7. Use a gera\u00e7\u00e3o de leads\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#8_Integrate_Email_Campaigns\" >8. Integrar campanhas de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#9_Optimize_Your_Course_Landing_Pages\" >9. Otimize as p\u00e1ginas de destino de seu curso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#10_Provide_Free_Trials_Taster_Lessons\" >10. Fornecer avalia\u00e7\u00f5es gratuitas \/ aulas experimentais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#11_Run_Sales_Promotion\" >11. Realizar promo\u00e7\u00e3o de vendas\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#12_UpsellCross_Sell\" >12. Upsell\/venda cruzada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/increase-student-enrollment\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>You have finally created a super cool and valuable online course, and you can\u2019t wait to offer it to students worldwide.\u00a0<\/p>\n\n\n\n<p>However, it\u2019s been a few months, yet your course has only 3 views. This can be disappointing.\u00a0<\/p>\n\n\n\n<p>\u00c9 por isso que voc\u00ea precisa de estrat\u00e9gias de marketing. Embora voc\u00ea possa ter um \u00f3timo curso com informa\u00e7\u00f5es de qualidade, isso n\u00e3o garante que as pessoas certas o ver\u00e3o.\u00a0<\/p>\n\n\n\n<p>In this article, we\u2019ll uncover some of the most effective marketing strategies to increase student enrollment in your online courses.\u00a0<\/p>\n\n\n\n<p>Whether it\u2019s making the most of social media, harnessing the power of <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a>, or other creative tactics, we\u2019ll provide a brief overview of each strategy here, with links to more in-depth discussions you can explore.<\/p>\n\n\n\n<p>Ready to get your course the attention it deserves? Let\u2019s go!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understand_Your_Target_Audience\"><\/span>1. Entenda seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para comercializar seus cursos on-line de forma eficaz e aumentar o n\u00famero de matr\u00edculas de alunos, voc\u00ea deve primeiro entender completamente seu p\u00fablico-alvo.\u00a0<\/p>\n\n\n\n<p>Here\u2019s how to start shaping your marketing strategies by focusing on audience research:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Brainstorming sobre seu neg\u00f3cio<\/strong>: Identifique o que seu curso on-line oferece e os problemas espec\u00edficos que ele resolve. Esse brainstorming inicial o ajuda a pensar sobre os tipos de pessoas que podem se beneficiar do seu curso.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Analise seus concorrentes:<\/strong> Observar seus concorrentes pode fornecer insights sobre seu p\u00fablico-alvo. Examine as avalia\u00e7\u00f5es dos clientes e o site deles.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Aprenda com seus clientes atuais<\/strong>: Se voc\u00ea j\u00e1 tem alunos, analise os dados deles. Realize pesquisas ou examine o envolvimento deles com o curso para entender seus dados demogr\u00e1ficos, prefer\u00eancias e feedback.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>Cada uma dessas etapas o ajudar\u00e1 a identificar seu p\u00fablico-alvo e a entender melhor as necessidades dele e como atend\u00ea-las de forma eficaz.\u00a0<\/p>\n\n\n\n<p>\ud83d\udc47 <strong>Saiba mais sobre como encontrar seu p\u00fablico-alvo<\/strong> \ud83d\udc47<\/p>\n\n\n\n<div id=\"ad-53781\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-target-audience\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1.png\" class=\"no-lazy-load wp-post-image\" alt=\"Leia como identificar seu p\u00fablico-alvo no blog MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">2. Foco na cria\u00e7\u00e3o de tr\u00e1fego org\u00e2nico\u00a0<\/h2>\n\n\n\n<p>O tr\u00e1fego org\u00e2nico \u00e9 a base do marketing digital para cursos on-line e uma das estrat\u00e9gias mais sustent\u00e1veis para aumentar o n\u00famero de matr\u00edculas de alunos sem a despesa constante de an\u00fancios pagos.<\/p>\n\n\n\n<p>O tr\u00e1fego org\u00e2nico abrange todos os visitantes que encontram seu curso naturalmente por meio de m\u00e9todos n\u00e3o pagos, como m\u00eddia social, indica\u00e7\u00f5es de outros sites ou at\u00e9 mesmo visitas diretas de alunos fi\u00e9is. <\/p>\n\n\n\n<p>Por enquanto, saiba apenas que o tr\u00e1fego org\u00e2nico deve formar a base de sua estrat\u00e9gia.<\/p>\n\n\n\n<p>Here\u2019s why developing your organic reach is essential:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Custo-efetividade:<\/strong> Unlike paid marketing channels, organic traffic doesn\u2019t directly cost money per visitor. Once established, it continues to attract potential students without ongoing expenses.<br><\/li>\n\n\n\n<li><strong>Credibilidade e confian\u00e7a:<\/strong> Os sites que atraem tr\u00e1fego org\u00e2nico de v\u00e1rias fontes geralmente s\u00e3o vistos como mais confi\u00e1veis e confi\u00e1veis.<br><\/li>\n\n\n\n<li><strong>Resultados a longo prazo:<\/strong> O crescimento org\u00e2nico \u00e9 sustent\u00e1vel, fornecendo registro consistente ao longo do tempo, ao contr\u00e1rio da natureza tempor\u00e1ria das campanhas pagas.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">3. Use a m\u00eddia social <em>Efetivamente\u00a0<\/em><\/h2>\n\n\n\n<p>A m\u00eddia social \u00e9 uma ferramenta poderosa para promover cursos on-line e atrair novos alunos.\u00a0<\/p>\n\n\n\n<p>However, it\u2019s also a highly competitive space. So if you\u2019re going for it, you need to go hard!<\/p>\n\n\n\n<p>O truque \u00e9 ser consistente, persistente e estrat\u00e9gico para alcan\u00e7ar o p\u00fablico certo e come\u00e7ar a criar impulso. <\/p>\n\n\n\n<p>Aqui est\u00e3o as principais estrat\u00e9gias a serem consideradas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Publique de forma consistente:<\/strong> A atividade regular nas m\u00eddias sociais mant\u00e9m seu p\u00fablico envolvido e sua marca na mente. Desenvolva um calend\u00e1rio de conte\u00fado para programar postagens em diferentes plataformas para ajudar a manter uma presen\u00e7a constante.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Interaja com seu p\u00fablico:<\/strong> Interaja com seus seguidores respondendo a coment\u00e1rios, participando de discuss\u00f5es e at\u00e9 mesmo fazendo perguntas ao seu p\u00fablico para promover um sentimento de comunidade.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Use plataformas diferentes: <\/strong>Diferentes plataformas de m\u00eddia social atendem a v\u00e1rios grupos demogr\u00e1ficos e interesses. Por exemplo, o LinkedIn \u00e9 excelente para conte\u00fado profissional e relacionado \u00e0 carreira, enquanto o Instagram e o TikTok s\u00e3o ideais para conte\u00fado visual e criativo.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udc47 <strong>Aqui est\u00e1 um guia mais detalhado sobre o uso da m\u00eddia social como uma das principais estrat\u00e9gias de marketing para aumentar a matr\u00edcula de alunos em seu curso on-line.<\/strong>\ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d4acba66b0ffa3f44b4906b227d52581\" href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-social-media-can-boost-your-membership-site\/\" class=\"button button-blue center\">LEIA 4 maneiras pelas quais a m\u00eddia social pode impulsionar seu site de associa\u00e7\u00e3o<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Boost_SEO_With_Content_Marketing\"><\/span>4. Impulsione o SEO com o marketing de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Eficaz <strong>marketing de conte\u00fado<\/strong> \u00e9 muito importante para impulsionar o SEO e estabelecer sua credibilidade no mercado de educa\u00e7\u00e3o on-line.\u00a0<\/p>\n\n\n\n<p>Here\u2019s how you can leverage different types of content to increase student enrollment:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Escrever publica\u00e7\u00f5es em blogs<\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Escrita regular <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-great-blog-content\/\" title=\"\">postagens de blog<\/a> sobre t\u00f3picos relacionados ao seu curso ajuda a manter seu site atualizado e, ao mesmo tempo, atrai tr\u00e1fego org\u00e2nico por meio de SEO.<\/p>\n\n\n\n<p>Use ferramentas como <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">AIOSEO<\/a> para otimizar seu conte\u00fado com as palavras-chave, as metatags e os aprimoramentos de legibilidade corretos.<\/p>\n\n\n\n<p>You can also use AIOSEO\u2019s <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-add-schemas-to-wordpress\/\" title=\"\">marca\u00e7\u00e3o de esquema<\/a> para aumentar a chance de seu site aparecer como <a href=\"https:\/\/www.semrush.com\/blog\/rich-snippets\/\" title=\"\">rich snippets<\/a> nos resultados de pesquisa do Google, o que lhe d\u00e1 uma vantagem significativa!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"692\" height=\"387\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses.png\" alt=\"Exemplo de snippet de curso\" class=\"wp-image-53157\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses.png 692w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Rich-snippet-example-courses-156x87.png 156w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><figcaption class=\"wp-element-caption\">Exemplo de um snippet de curso no Google<\/figcaption><\/figure>\n\n\n\n<p>But don\u2019t think you can get away with half-baked posts or generic ChatGPT posts. Search engines still rank content based on quality. For example, Google will judge your blog posts on their\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E<\/strong>xpertise<\/li>\n\n\n\n<li><strong>A<\/strong>autoridade e <\/li>\n\n\n\n<li><strong>T<\/strong>resist\u00eancia \u00e0 ferrugem<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc47 <strong>Saiba mais sobre o que isso significa na postagem abaixo<\/strong> <strong>\ud83d\udc47<\/strong><\/p>\n\n\n\n<div id=\"ad-57137\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-google-eat-seo\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Google EAT SEO\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">Criar conte\u00fado de v\u00eddeo<\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/promotional-video-marketing\/\" title=\"\">Marketing de v\u00eddeo<\/a> pode melhorar drasticamente o engajamento e o SEO, especialmente porque os mecanismos de pesquisa favorecem o conte\u00fado que mant\u00e9m os visitantes na p\u00e1gina por mais tempo.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fa\u00e7a apari\u00e7\u00f5es como convidado<\/h3>\n\n\n\n<p>Colabore com influenciadores ou especialistas em sua \u00e1rea, participando de podcasts, webinars ou blogs de convidados. Essas atividades aumentam <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-lowdown-on-backlinks-what-they-are-and-why-you-need-them\/\" title=\"\">backlinks<\/a> para seu site, o que melhora as classifica\u00e7\u00f5es de SEO.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Support_Organic_Traffic_with_Paid_Ads\"><\/span>5. Apoiar o tr\u00e1fego org\u00e2nico com an\u00fancios pagos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/a-crash-course-in-ppc-advertising\/\" title=\"\">Publicidade com pagamento por clique (PPC)<\/a>,<\/strong> tamb\u00e9m conhecido como Paid Ads (an\u00fancios pagos), \u00e9 um modelo de marketing na Internet no qual os anunciantes pagam uma taxa cada vez que um de seus an\u00fancios \u00e9 clicado.\u00a0<\/p>\n\n\n\n<p>Essentially, it\u2019s a way of buying visits to your site rather than attempting to earn those visits organically.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e1ticas recomendadas para an\u00fancios no Google Ads e em m\u00eddias sociais<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pesquisa de palavras-chave:<\/strong> Antes de configurar qualquer campanha de PPC, \u00e9 fundamental fazer uma pesquisa completa de palavras-chave. Use ferramentas como o Planejador de palavras-chave do Google ou o Ahrefs para identificar as palavras-chave que seus alunos em potencial est\u00e3o pesquisando.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Texto e design do an\u00fancio:<\/strong> O texto e o design do seu an\u00fancio devem ser atraentes e comunicar claramente o valor do seu curso. Certifique-se de que o an\u00fancio atenda diretamente \u00e0s necessidades e aos interesses de seu p\u00fablico-alvo.\u00a0<\/li>\n<\/ol>\n\n\n\n<p>\ud83d\udc47 <strong>Saiba como os an\u00fancios pagos podem funcionar para seu curso on-line.<\/strong> \ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_b4f91bd4b2882aeb0a2045077cbf4b14\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-online-course-ads\/\" class=\"button button-blue center\">LEIA Guia para criar an\u00fancios de cursos on-line<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Promote_With_Affiliate_Marketing\"><\/span>6. Promover com marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing de afiliados \u00e9 uma maneira econ\u00f4mica de impulsionar as matr\u00edculas de alunos por meio de parcerias com indiv\u00edduos que promovem seu curso para o p\u00fablico deles em troca de uma comiss\u00e3o. <\/p>\n\n\n\n<p>Ao aproveitar a influ\u00eancia dos afiliados, voc\u00ea pode atingir um p\u00fablico altamente segmentado sem os custos iniciais da publicidade tradicional.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar o marketing de afiliados para criar um programa de indica\u00e7\u00e3o, incentivando seus alunos atuais ou clientes satisfeitos a recomendar seu curso a outras pessoas em troca de dinheiro.<\/p>\n\n\n\n<p>Para fazer sua <a href=\"https:\/\/memberpress.com\/pt\/ea\/\" title=\"Afiliado f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programa de afiliados<\/a> bem-sucedido:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oferecer comiss\u00f5es competitivas:<\/strong> Higher commissions attract top-tier affiliates who can deliver results. Aim for at least 30\u201340% for digital courses.<\/li>\n\n\n\n<li><strong>Recrutar afiliados de qualidade:<\/strong> Concentre-se em influenciadores e criadores com um p\u00fablico engajado em seu nicho.<\/li>\n\n\n\n<li><strong>Fornecer recursos:<\/strong> Ofere\u00e7a aos afiliados ferramentas como \u00edm\u00e3s de leads, modelos de e-mail e banners para facilitar a promo\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p>Ferramentas de afiliados como <strong><a href=\"https:\/\/easyaffiliate.com\/\" title=\"\">Afiliado f\u00e1cil<\/a><\/strong> integram-se perfeitamente ao MemberPress, simplificando o gerenciamento de seu programa e o acompanhamento dos resultados.<\/p>\n\n\n\n<p>\ud83d\udc47<strong> Saiba como configurar um programa de afiliados para seu curso<\/strong> \ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2c856884048b2dbef77911cdb72ae85f\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/\" class=\"button button-blue center\">LEIA Como promover seu curso on-line com marketing de afiliados<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">7. Use a gera\u00e7\u00e3o de leads\u00a0<\/h2>\n\n\n\n<p>A gera\u00e7\u00e3o de leads ajuda a nutrir os alunos em potencial e a orient\u00e1-los para que se inscrevam em seu curso on-line.\u00a0<\/p>\n\n\n\n<p>Os funis eficazes de gera\u00e7\u00e3o de leads ajudam a capturar e estimular o interesse, convertendo os visitantes em leads ao coletar suas informa\u00e7\u00f5es de contato.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estrat\u00e9gias para capturar leads<\/strong>\u00a0<\/h3>\n\n\n\n<p>V\u00e1rias estrat\u00e9gias eficazes podem ser empregadas para aprimorar seus esfor\u00e7os de gera\u00e7\u00e3o de leads:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Webinars<\/strong>: Organizar webinars \u00e9 uma maneira poderosa de obter leads. Eles oferecem valor real e podem posicion\u00e1-lo como uma autoridade em sua \u00e1rea.<\/li>\n\n\n\n<li><strong>Recursos para download<\/strong>: Oferecer recursos gratuitos e valiosos, como eBooks, listas de verifica\u00e7\u00e3o ou whitepapers, em troca de detalhes de contato \u00e9 uma estrat\u00e9gia comum e eficaz de \u00edm\u00e3 de leads.\u00a0<\/li>\n\n\n\n<li><strong>Concursos<\/strong>: Running competitions can be a fun and engaging way to gather leads. They can stimulate interest and participation.\u00a0Here is how to<a href=\"https:\/\/memberpress.com\/pt\/blog\/running-competitions-to-promote-your-membership-site\/\"> realizar concursos para promover seu site<\/a>.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use o OptinMonster para capturar informa\u00e7\u00f5es de leads<\/strong>\u00a0<\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a> \u00e9 uma ferramenta poderosa para a cria\u00e7\u00e3o de formul\u00e1rios de opt-in otimizados e campanhas direcionadas que podem aumentar significativamente seus esfor\u00e7os de gera\u00e7\u00e3o de leads.\u00a0<\/p>\n\n\n\n<p>\ud83d\udc47 <strong>Veja como capturar leads com <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" title=\"Link de afiliado do OptinMonster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">OptinMonster<\/a><\/strong>. \ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8caaf88caba387e05e071278a3ae470d\" href=\"\" rel=\"nofollow\" class=\"button button-blue center\">LEIA Como usar iscas digitais para aumentar seu site<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Integrate_Email_Campaigns\"><\/span>8. Integrar campanhas de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A execu\u00e7\u00e3o de uma campanha de e-mail bem-sucedida envolve v\u00e1rias estrat\u00e9gias importantes.<\/p>\n\n\n\n<p>\u00a0Aqui est\u00e3o algumas dicas essenciais:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Escolha as ferramentas certas:<\/strong> Use provedores de servi\u00e7os de e-mail confi\u00e1veis, como <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit<\/a>ou <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>. MemberPress se integra bem a essas plataformas.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Criar uma mensagem de boas-vindas:<\/strong> Enviar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-welcome-email\/\" title=\"\">e-mail de boas-vindas<\/a> para novos assinantes para definir o tom de seu relacionamento e iniciar o processo de engajamento.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Produzir uma sequ\u00eancia inicial de e-mails:<\/strong> Desenvolva uma sequ\u00eancia de e-mails que forne\u00e7am valor antes de pedir algo em troca. Isso ajuda a criar confian\u00e7a e mant\u00e9m o interesse.<\/li>\n<\/ol>\n\n\n\n<div id=\"ad-70207\" class=\"ad-2x1 adsanity-2x1 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-mp-courses-email-notifications\/\"><img decoding=\"async\" width=\"720\" height=\"360\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications.png\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-50x25.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-340x170.png 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-700x350.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/01\/MP-Courses-Email-Notifications-156x78.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Optimize_Your_Course_Landing_Pages\"><\/span>9. Otimize as p\u00e1ginas de destino de seu curso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A p\u00e1gina de destino do seu curso est\u00e1 no final do funil de vendas do curso on-line. Ela desempenha um papel <\/p>\n\n\n\n<p>As p\u00e1ginas de destino do curso servem como <strong>etapa final e crucial<\/strong> no funil de matr\u00edcula, e sua otimiza\u00e7\u00e3o afeta diretamente o n\u00famero de alunos em potencial que se convertem em alunos matriculados.<\/p>\n\n\n\n<p>Os principais pontos a serem enfocados s\u00e3o: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter uma proposta de valor clara e s\u00f3lida<\/li>\n\n\n\n<li>Reda\u00e7\u00e3o de textos envolventes e persuasivos<\/li>\n\n\n\n<li>Uso eficaz de depoimentos<\/li>\n\n\n\n<li>Incluindo CTAs fortes para estimular a a\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc47 <strong>No artigo abaixo, abordamos mais detalhadamente as dicas e pr\u00e1ticas recomendadas para a p\u00e1gina de destino do curso<\/strong>. \ud83d\udc47<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_641138b2eb89caa246ec4e45763a31d0\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-course-landing-page\/\" class=\"button button-blue center\">LEIA Como otimizar as p\u00e1ginas de destino do curso<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Provide_Free_Trials_Taster_Lessons\"><\/span>10. Fornecer avalia\u00e7\u00f5es gratuitas \/ aulas experimentais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oferecer avalia\u00e7\u00f5es gratuitas ou aulas de teste pode ser uma estrat\u00e9gia altamente eficaz para atrair novos alunos para seus cursos on-line.\u00a0<\/p>\n\n\n\n<p>Com o MemberPress, voc\u00ea pode configurar esses testes facilmente, permitindo que os alunos em potencial experimentem parte do seu curso antes de se comprometerem financeiramente.\u00a0<\/p>\n\n\n\n<p>\ud83d\udc47  <strong>Here\u2019s how you can structure and promote these trials<\/strong>. \ud83d\udc47 <\/p>\n\n\n\n<div id=\"ad-58139\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-free-memberships-benefits\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"an\u00fancio da AdSanity para MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/10\/free-memberships-adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">11. Realizar promo\u00e7\u00e3o de vendas\u00a0<\/h2>\n\n\n\n<p>Quando se trata de correr <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-sales-promotions\/\" title=\"\">promo\u00e7\u00e3o de vendas eficaz<\/a>s para seu curso on-line, o MemberPress oferece v\u00e1rias estrat\u00e9gias para aumentar o envolvimento e as inscri\u00e7\u00f5es.\u00a0<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas abordagens importantes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Crie um programa de associa\u00e7\u00e3o gratuito:<\/strong> As we\u2019ve already covered, introduce a free tier to entice new users by showcasing the quality of your course content without any initial financial commitment.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Emitir cupons de desconto<\/strong>: Use o MemberPress para gerar e distribuir c\u00f3digos de desconto, que podem ser uma ferramenta eficaz para estimular a urg\u00eancia e incentivar as inscri\u00e7\u00f5es.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Ofertas sens\u00edveis ao tempo:<\/strong> Aproveite os eventos populares de varejo, como a Black Friday, ou crie ofertas exclusivas por tempo limitado para criar urg\u00eancia.<\/li>\n<\/ol>\n\n\n\n<p>Each of these methods can be tailored and combined to fit your specific needs and goals, helping to boost your site\u2019s attractiveness to new and existing members alike.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"vbNNweLVhjTF6KE9sGj3O9krRpots4xqniDzfBYILZpMq7AJ2yVy0HllMQegRio8WIKdSTHAurX5v0ahQ2XZO41ftPCzYcx\"><div class=\"responsive-video\"><iframe title=\"Como criar cupons no MemberPress (tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_UpsellCross_Sell\"><\/span>12. Upsell\/venda cruzada <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your existing audience \u2013 those already interested in your site and services\u2014is one of the best groups to target for your online course.<\/p>\n\n\n\n<p>By offering upsells and cross-sells during checkout, you can effortlessly boost student enrollment while providing additional value to an audience that\u2019s already engaged and primed to take action.<\/p>\n\n\n\n<p>O MemberPress oferece o recurso Order Bumps, que pode aumentar significativamente sua capacidade de fazer vendas cruzadas e upsell de cursos durante o processo de checkout.\u00a0<\/p>\n\n\n\n<p>With order bumps, you can suggest additional, related courses or products to customers as they\u2019re making a purchase, thereby increasing the likelihood of boosting enrollment in other courses.\u00a0<\/p>\n\n\n\n<p>It\u2019s an effective way to personalize the customer experience and increase the average order value seamlessly.<\/p>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Upsell com an\u00fancio de aumento de pedidos\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Throughout this discussion, we\u2019ve looked at 12 effective and proven <strong>estrat\u00e9gias de marketing para aumentar o n\u00famero de matr\u00edculas de alunos<\/strong>.<\/p>\n\n\n\n<p>Here\u2019s a quick recap of the key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Concentre-se principalmente no tr\u00e1fego org\u00e2nico<\/strong><\/li>\n\n\n\n<li><strong>Seja estrat\u00e9gico, atento e persistente com sua estrat\u00e9gia de m\u00eddia social<\/strong><\/li>\n\n\n\n<li><strong>Criar conte\u00fado original, com autoridade e otimizado para SEO<\/strong><\/li>\n\n\n\n<li><strong>Use an\u00fancios pagos para sustentar sua estrat\u00e9gia org\u00e2nica<\/strong><\/li>\n\n\n\n<li><strong>Considere o marketing de afiliados para aumentar as indica\u00e7\u00f5es<\/strong><\/li>\n\n\n\n<li><strong>Transforme interesse em convers\u00f5es com p\u00e1ginas de destino de cursos otimizadas<\/strong><\/li>\n\n\n\n<li><strong>Fa\u00e7a degusta\u00e7\u00f5es, testes e promo\u00e7\u00f5es para atrair os alunos que est\u00e3o em d\u00favida<\/strong><\/li>\n\n\n\n<li><strong>Venda adicional e cruzada para envolver seu p\u00fablico-alvo existente<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Com o MemberPress e outras ferramentas essenciais para seu curso on-line, voc\u00ea pode criar estrat\u00e9gias eficazes e dimension\u00e1veis que o ajudar\u00e3o a aumentar suas matr\u00edculas e sua receita!<\/p>\n\n\n\n<p><strong>Comece a usar o MemberPress hoje mesmo e veja como nossas ferramentas podem melhorar seus cursos on-line!<\/strong><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" 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