{"id":70661,"date":"2025-05-08T10:00:00","date_gmt":"2025-05-08T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=70661"},"modified":"2026-09-09T12:26:18","modified_gmt":"2026-09-09T16:26:18","slug":"how-to-run-an-online-challenge","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/","title":{"rendered":"Como realizar um desafio on-line para seus membros"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>Torne sua associa\u00e7\u00e3o mais animada, mais interativa e muito mais divertida ao realizar um desafio on-line.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac060fc2c962\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac060fc2c962\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#1_Time-Based_Challenges\" >1. Desafios baseados no tempo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#Time-Based_Challenge_Examples\" >Exemplos de desafios baseados em tempo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#2_Outcome-Based_Challenges\" >2. Desafios baseados em resultados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#Outcome-Based_Challenge_Examples\" >Exemplos de desafios baseados em resultados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#3_Community-Based_Challenges\" >3. Desafios baseados na comunidade<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#Community-Based_Challenge_Examples\" >Exemplos de desafios baseados na comunidade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#How_to_Run_Online_Challenges_in_WordPress\" >Como realizar desafios on-line no WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#Drip_Content_with_Email_and_MemberPress\" >Conte\u00fado de gotejamento com e-mail e MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#Add_Milestones_Habit_Tracking_and_Cohorts_with_CoachKit%E2%84%A2\" >Adicione marcos, acompanhamento de h\u00e1bitos e grupos com o CoachKit\u2122<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#Build_Community_with_ClubSuite%E2%84%A2\" >Crie uma comunidade com o ClubSuite\u2122<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#Gamify_Challenges_with_GamiPress\" >Gamifique os desafios com o GamiPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-an-online-challenge\/#Whats_Next\" >E agora?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Now that the sun is showing up more regularly here in the northern hemisphere, I&#8217;m starting to get bombarded with ads and content telling me it&#8217;s time to get in shape before beach season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea sabe quais s\u00e3o:<br>&#8220;Do this one thing every day for a month.&#8221;<br>&#8220;Join my 4-week ab challenge!&#8221;<br>&#8220;Cut out these 3 common habits and watch the weight fall off.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E tenho que admitir \u2013 por mais c\u00ednico que eu seja em rela\u00e7\u00e3o a essas coisas, acabo clicando mesmo assim. H\u00e1 algo nos desafios que nos atrai, n\u00e3o \u00e9 mesmo? Acho que \u00e9 aquela vozinha que diz:, <em>&#8220;Well, what have I got to lose?&#8221;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 exatamente por isso que os desafios tamb\u00e9m funcionam t\u00e3o bem em sites de membros. Eles d\u00e3o \u00e0s pessoas um motivo para <strong>apare\u00e7a, aja e obtenha valor<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles tamb\u00e9m s\u00e3o <strong>extremamente comercializ\u00e1vel<\/strong>. As pessoas adoram a estrutura, a promessa de resultados e a sensa\u00e7\u00e3o de fazer parte de algo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso lhe d\u00e1 um gancho natural para postagens em redes sociais, e-mails ou at\u00e9 mesmo an\u00fancios para atrair novos membros que, de outra forma, poderiam ter passado despercebidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E, \u00e9 claro, o fitness \u00e9 apenas um nicho, mas os desafios funcionam bem em todos os tipos de setores e cen\u00e1rios diferentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hobbies e comunidades criativas<\/strong>: fotografia, arte, escrita, artesanato, jogos<\/li>\n\n\n\n<li><strong>Cursos on-line e educa\u00e7\u00e3o:<\/strong> desenvolvimento de habilidades, prepara\u00e7\u00e3o para certifica\u00e7\u00e3o, desafios de portf\u00f3lio<\/li>\n\n\n\n<li><strong>Bem-estar e estilo de vida:<\/strong> aten\u00e7\u00e3o plena, nutri\u00e7\u00e3o, cria\u00e7\u00e3o de h\u00e1bitos, sa\u00fade mental<\/li>\n\n\n\n<li><strong>Programas de treinamento:<\/strong> neg\u00f3cios, coaching de vida, desenvolvimento de carreira, lideran\u00e7a<\/li>\n\n\n\n<li><strong>Associa\u00e7\u00f5es profissionais<\/strong>: educa\u00e7\u00e3o continuada, responsabilidade dos colegas, certifica\u00e7\u00f5es do setor<\/li>\n\n\n\n<li><strong>Comunidades de empreendedores e de neg\u00f3cios: <\/strong>sprints de marketing, lan\u00e7amentos de produtos, desafios de contato com o cliente<\/li>\n\n\n\n<li><strong>Organiza\u00e7\u00f5es sem fins lucrativos e comunidades voltadas para causas:<\/strong> metas de capta\u00e7\u00e3o de recursos, engajamento de volunt\u00e1rios, campanhas de defesa de direitos<\/li>\n\n\n\n<li><strong>Grupos religiosos e espirituais:<\/strong> devocionais, pr\u00e1ticas di\u00e1rias, desafios de reflex\u00e3o<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wish so many possibilities, I&#8217;ll bet your business can get a slice of this pie.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A seguir, vou explicar como fazer isso. <strong>tr\u00eas tipos de desafios<\/strong> que voc\u00ea pode executar, al\u00e9m de ideias simples sobre como voc\u00ea pode dar vida a elas em seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto para o desafio? <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Time-Based_Challenges\"><\/span>1. Desafios baseados no tempo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os desafios online com prazo determinado est\u00e3o no topo da minha lista por uma raz\u00e3o: quando voc\u00ea estabelece um prazo para algo, isso se torna muito mais f\u00e1cil de gerenciar e os membros se comprometem mais facilmente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elas funcionam muito bem quando voc\u00ea quer ajudar os membros a desenvolver h\u00e1bitos, criar impulso ou simplesmente parar de pensar demais e come\u00e7ar a fazer!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time-Based_Challenge_Examples\"><\/span>Exemplos de desafios baseados em tempo:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Redefini\u00e7\u00e3o da mentalidade em 5 dias<\/strong>Ajude seus membros a mudar de perspectiva com pequenas tarefas di\u00e1rias.<\/li>\n\n\n\n<li><strong>Esbo\u00e7o de 30 dias por dia<\/strong>Ideal para associa\u00e7\u00f5es art\u00edsticas, criativas ou de hobby.<\/li>\n\n\n\n<li><strong>Compromisso de condicionamento f\u00edsico de 12 semanas<\/strong>Para os associados de sa\u00fade e bem-estar, um desafio de longo prazo que os associados podem enfrentar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desafios mais curtos s\u00e3o uma \u00f3tima maneira de atrair leads e apresentar seu conte\u00fado a membros novos ou em potencial. D\u00ea a eles uma amostra do que voc\u00ea oferece e mostre que, gra\u00e7as a voc\u00ea, eles podem fazer mudan\u00e7as ou conquistas significativas em um curto espa\u00e7o de tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os desafios mais longos, por outro lado, s\u00e3o perfeitos para <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-engagement\/\" title=\"\"><strong>aprofundamento do engajamento<\/strong> com seus membros existentes<\/a>. Elas lhes d\u00e3o um motivo para continuar se engajando, manter a responsabilidade e fazer um progresso constante em dire\u00e7\u00e3o a metas maiores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, desafios mais longos tendem a criar mais hist\u00f3rias, como membros que compartilham seus resultados, seus pontos de dificuldade ou at\u00e9 mesmo como ca\u00edram e voltaram ao caminho certo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de conte\u00fado gerado por membros pode ser ouro puro para criar uma comunidade e <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" title=\"\">Aumentar a reten\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Outcome-Based_Challenges\"><\/span>2. Desafios baseados em resultados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os desafios baseados em resultados se concentram menos em quantos dias s\u00e3o necess\u00e1rios e mais em ajudar os membros <strong>realizar algo tang\u00edvel<\/strong> que se alinhe com suas metas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses desafios s\u00e3o fant\u00e1sticos para a satisfa\u00e7\u00e3o dos associados, pois proporcionam um <em>ganhar<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que seus membros estejam adiando um projeto ou que haja algo que voc\u00ea sabe que faria uma diferen\u00e7a real para eles \u2013 os desafios baseados em resultados mudam o foco das tarefas di\u00e1rias para simplesmente concluir a tarefa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui n\u00e3o h\u00e1 rel\u00f3gios ou sequ\u00eancias di\u00e1rias, apenas uma meta clara para a qual trabalhar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para muitos membros, isso de fato <strong>parece mais fact\u00edvel e mais prov\u00e1vel de levar a um progresso real.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outcome-Based_Challenge_Examples\"><\/span>Exemplos de desafios baseados em resultados:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lance seu primeiro produto digital<\/strong><\/li>\n\n\n\n<li><strong>Crie sua rotina matinal e siga-a \u00e0 risca<\/strong><\/li>\n\n\n\n<li><strong>Crie sua lista de e-mail para 100 assinantes<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Divida o desafio em etapas claras e defina marcos e atribui\u00e7\u00f5es para manter os membros no caminho certo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como n\u00e3o h\u00e1 um cronograma fixo, voc\u00ea deve ser proativo para manter os membros engajados. Envie lembretes regulares, incentive-os e comemore pequenas vit\u00f3rias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui, mobilizar sua comunidade exclusiva para membros para compartilhar suas experi\u00eancias ser\u00e1 muito \u00fatil, dando aos colegas a oportunidade de compartilhar suas experi\u00eancias e se motivarem mutuamente. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Community-Based_Challenges\"><\/span>3. Desafios baseados na comunidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando os membros trabalham juntos em um desafio, mesmo que seja de forma casual, \u00e9 mais f\u00e1cil para eles se manterem motivados e continuarem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses tipos de desafios funcionam bem quando sua meta \u00e9 fazer com que os membros conversem, apoiem e inspirem uns aos outros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de desafios rigorosos de conclus\u00e3o baseados na comunidade, concentre-se em aparecer juntos e criar uma atmosfera animada em seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Community-Based_Challenge_Examples\"><\/span>Exemplos de desafios baseados na comunidade:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desafio de Reda\u00e7\u00e3o de 100 dias<\/strong> \u2014 todos se comprometem a escrever diariamente e compartilhar atualiza\u00e7\u00f5es.<\/li>\n\n\n\n<li><strong>Clube do Livro Mensal<\/strong> \u2014 leiam juntos, discutam juntos.<\/li>\n\n\n\n<li><strong>Grupos de responsabilidade de pares<\/strong> \u2014 pequenos grupos que se apoiam mutuamente em qualquer objetivo pessoal ou profissional.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode manter esse tipo de desafio bem simples \u2013 uma sugest\u00e3o e um espa\u00e7o para compartilhar o progresso geralmente s\u00e3o suficientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forums, group threads, or dedicated community spaces are usually enough. If you like, you can add optional milestones or weekly group chats or check-ins to help members track how far they&#8217;ve come.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os desafios da comunidade geralmente acabam criando conex\u00f5es duradouras entre os membros, o que, em muitos casos, \u00e9 o que faz com que eles voltem bem depois do fim do desafio!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Run_Online_Challenges_in_WordPress\"><\/span>Como realizar desafios on-line no WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ter uma ideia do tipo de desafio que deseja realizar, o pr\u00f3ximo passo \u00e9 configur\u00e1-lo dentro do seu site de membros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A boa not\u00edcia \u00e9 que voc\u00ea n\u00e3o precisa juntar um monte de ferramentas externas. A maior parte do que voc\u00ea precisa pode ser feita diretamente no WordPress com alguns plugins bem escolhidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o algumas das maneiras mais comuns de dar vida aos seus desafios:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drip_Content_with_Email_and_MemberPress\"><\/span>Conte\u00fado de gotejamento com e-mail e MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para os desafios baseados em tempo, o conte\u00fado pingado costuma ser a maneira mais simples de estruturar as coisas. H\u00e1 tr\u00eas maneiras de fazer isso. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-email-software-for-your-membership-site\/\" title=\"\">provedor de servi\u00e7os de e-mail<\/a> to drip content to your members&#8217; inboxes.<\/li>\n\n\n\n<li>Automatically release content at predefined intervals using MemberPress&#8217;s drip content feature. <\/li>\n\n\n\n<li>If you want to add interactive content like assignments or quizzes to your challenges, use the MemberPress Courses add-on with it&#8217;s own super intuitive drip feature.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"WsKYQ\"><div class=\"responsive-video\"><iframe title=\"Como distribuir o material do curso (li\u00e7\u00f5es, testes, tarefas e se\u00e7\u00f5es) com os cursos do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xx9OAhPR15Y?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado gradual ajuda os membros a acompanharem em um ritmo constante, sem sobrecarreg\u00e1-los de uma s\u00f3 vez. \u00c9 perfeito para desafios em que voc\u00ea deseja orientar os membros passo a passo, como a cria\u00e7\u00e3o de h\u00e1bitos ou o aprendizado de uma nova habilidade.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Milestones_Habit_Tracking_and_Cohorts_with_CoachKit%E2%84%A2\"><\/span>Adicione marcos, acompanhamento de h\u00e1bitos e grupos com o CoachKit\u2122 <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser ir al\u00e9m, <strong>CoachKit\u2122<\/strong> permite que voc\u00ea execute desafios mais parecidos com programas de treinamento. Voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estabelecer marcos para os membros trabalharem<\/li>\n\n\n\n<li>Rastrear h\u00e1bitos ou tarefas recorrentes ao longo do tempo<\/li>\n\n\n\n<li>Consolidar v\u00e1rios cursos e conte\u00fados adicionais em um programa f\u00e1cil de seguir. <\/li>\n\n\n\n<li>Organizar os membros em grupos para criar grupos de desafios menores e mais focados<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Isso funciona especialmente bem para desafios baseados em resultados, em que o progresso n\u00e3o tem tanto a ver com o cumprimento de um calend\u00e1rio di\u00e1rio e sim com o alcance de uma meta.<\/p>\n\n\n\n<div id=\"ad-58865\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/memberpress.com\/pt\/ads\/page-coachkit-dedicated-feat\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"CoachKit by MemberPress - Clique para saber mais\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Community_with_ClubSuite%E2%84%A2\"><\/span>Crie uma comunidade com o ClubSuite\u2122 <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ofere\u00e7a aos participantes um local onde eles possam compartilhar suas vit\u00f3rias, incentivar o progresso e a participa\u00e7\u00e3o uns dos outros ou oferecer dicas a outros participantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress tem seus pr\u00f3prios recursos de comunidade (<a href=\"https:\/\/memberpress.com\/pt\/blog\/clubsuite-communities\/\" title=\"\">ClubSuite\u2122<\/a>) que permitem que voc\u00ea crie f\u00f3runs p\u00fablicos ou privados ilimitados. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"kKjf8Y2kNguBNsVUWU5i6Y2DROVpSLQ4FqMh3zGHSuAnFvl7EJfLh91IbKPxnlyMCT85qoPeo1cd0EjXZm\"><div class=\"responsive-video\"><iframe title=\"Grupos comunit\u00e1rios com o ClubSuite\u2122 (destaque do recurso MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qC9xulqK4VY?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At\u00e9 mesmo algo t\u00e3o simples como um t\u00f3pico ou canal dedicado a um desafio espec\u00edfico pode incentivar os membros a se manterem respons\u00e1veis e a torcerem uns pelos outros.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_92ae1f2c2870a85ee2d5d3155f22abae\" href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\"   class=\"button button-blue center\">LEIA MAIS Como adicionar um f\u00f3rum ao seu site WordPress<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gamify_Challenges_with_GamiPress\"><\/span>Gamifique os desafios com o GamiPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser adicionar um pouco de divers\u00e3o, <strong><a href=\"https:\/\/memberpress.com\/go\/gamipress\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">GamiPress<\/a><\/strong> \u00e9 uma \u00f3tima maneira de introduzir pontos, distintivos ou at\u00e9 mesmo tabelas de classifica\u00e7\u00e3o. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-1024x491.jpg\" alt=\"Captura de tela da p\u00e1gina inicial do GamiPress\" class=\"wp-image-70571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-1024x491.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-300x144.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-768x368.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-50x24.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-1536x736.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-2048x981.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-355x170.jpg 355w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-840x403.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-1216x583.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-1832x878.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-700x335.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-156x75.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-07-at-152932-1080x518.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O GamiPress integra v\u00e1rios plug-ins para que voc\u00ea possa recompensar os membros pela participa\u00e7\u00e3o em discuss\u00f5es no bbPress ou BuddyBoss e pela conclus\u00e3o de li\u00e7\u00f5es e cursos no MemberPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso n\u00e3o se aplica apenas a associa\u00e7\u00f5es \u201ccompetitivas\u201d; mesmo comunidades informais costumam gostar de colecionar emblemas ou ver seus nomes aparecerem em tabelas de classifica\u00e7\u00e3o de vez em quando.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>E agora?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, seu pr\u00f3ximo desafio \u2014 caso decida aceit\u00e1-lo \u2014 \u00e9 seguir em frente e realizar seu pr\u00f3prio desafio online!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Escolha o estilo que melhor se adapta ao seu neg\u00f3cio e seja criativo. E lembre-se: voc\u00ea n\u00e3o precisa acertar na primeira tentativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experimente com seus membros e veja como eles respondem. Voc\u00ea aprender\u00e1 rapidamente o que motiva sua comunidade e onde pode ser necess\u00e1rio adicionar mais estrutura, orienta\u00e7\u00e3o ou apoio comunit\u00e1rio da pr\u00f3xima vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seja qual for o estilo que voc\u00ea escolher, voc\u00ea tem muitas ferramentas para come\u00e7ar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, vamos ver como seus membros enfrentam o desafio!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"50\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Which style of challenge will you choose? Got any tips or ideas to share with us? We&#8217;d love to hear from you in the comments section below. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>And don&#8217;t forget to subscribe to our newsletter for more tips and best practices for running your online course or membership site. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Make your membership more lively, more interactive, and a lot more fun when you run an online challenge. Now that the sun is showing up more regularly here in the northern hemisphere, I&#8217;m starting to get bombarded with ads and content telling me it&#8217;s time to get in shape before beach season. You know the [&hellip;]<\/p>\n","protected":false},"author":73814,"featured_media":71286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[],"class_list":["post-70661","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","entry"],"acf":{"plans":"","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Make your membership more lively, more interactive, and a lot more fun when you run an online challenge. 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