{"id":7595,"date":"2015-10-01T11:57:52","date_gmt":"2015-10-01T17:57:52","guid":{"rendered":"https:\/\/memberpress.com\/?p=7595"},"modified":"2026-03-02T10:05:20","modified_gmt":"2026-03-02T15:05:20","slug":"simple-seo-strategies-for-membership-websites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/simple-seo-strategies-for-membership-websites\/","title":{"rendered":"Estrat\u00e9gias simples de SEO para sites de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Os sites de associa\u00e7\u00e3o apresentam uma faca de dois gumes. \u00c9 uma \u00f3tima posi\u00e7\u00e3o quando voc\u00ea \u00e9 remunerado pela produ\u00e7\u00e3o de conte\u00fado valioso. Criar uma comunidade de apoio, ajudar os membros a resolver um problema ou ensinar \u00e0s pessoas uma nova habilidade s\u00e3o todos benef\u00edcios potenciais dos sites de associa\u00e7\u00e3o.<\/p>\n<p>No entanto, voc\u00ea n\u00e3o pode confiar apenas na produ\u00e7\u00e3o de conte\u00fado pago para seus membros, pois tamb\u00e9m precisa promover seu website.  Uma pe\u00e7a fundamental do quebra-cabe\u00e7a da promo\u00e7\u00e3o \u00e9 a capacidade de atrair tr\u00e1fego org\u00e2nico dos mecanismos de pesquisa. No entanto, ter seu conte\u00fado atr\u00e1s de um paywall protegido torna desafiador ou at\u00e9 mesmo imposs\u00edvel obter os benef\u00edcios que voc\u00ea est\u00e1 buscando.<\/p>\n<p>Nesta postagem, vamos dar uma olhada em duas estrat\u00e9gias simples que voc\u00ea pode usar para melhorar a otimiza\u00e7\u00e3o do mecanismo de busca e atrair mais tr\u00e1fego org\u00e2nico para o seu site de associa\u00e7\u00e3o. Tamb\u00e9m abordaremos alguns dos fatores espec\u00edficos na p\u00e1gina que voc\u00ea deve levar em considera\u00e7\u00e3o ao produzir conte\u00fado que seja f\u00e1cil de ler e que tenha maior probabilidade de ser bem classificado.<\/p>\n<h4>Publicar trechos e conte\u00fado restrito<\/h4>\n<p><span class=\"BnGfzUGOKr5wMpZxyIRjc6DAno8a9TkQQsNlKArd6PCzYZe3VxyqNl0feMHEgjt8F91WLJSbiuUtcJIiVFhvd01sHa5k4mOXD\"><\/p>\n<div class=\"responsive-video\"><iframe title=\"O que \u00e9 um c\u00f3digo curto do WordPress? (+ Como us\u00e1-los no MemberPress!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ay0SWeOKwbg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/span><\/p>\n<p>Muitas pessoas se esquecem de que os mecanismos de pesquisa t\u00eam um objetivo: proporcionar a melhor experi\u00eancia poss\u00edvel ao usu\u00e1rio final.<\/p>\n<p>Manter 100% do seu conte\u00fado atr\u00e1s de um paywall raramente \u00e9 uma estrat\u00e9gia eficaz, pois apresenta uma experi\u00eancia ruim para o usu\u00e1rio. O Google n\u00e3o tem interesse em direcionar os usu\u00e1rios para um conte\u00fado que eles n\u00e3o podem ver. Como resultado, com pouco ou nada para indexar, as classifica\u00e7\u00f5es decentes e os resultados de pesquisa org\u00e2nica certamente sofrer\u00e3o.<\/p>\n<p>Para melhorar seu posicionamento e aumentar os fluxos de tr\u00e1fego org\u00e2nico nas SERPs, o MemberPress permite que voc\u00ea fa\u00e7a duas coisas com seu conte\u00fado:<\/p>\n<ol>\n<li>Use trechos de postagens para exibir uma parte do conte\u00fado antes das postagens protegidas que podem ser lidas pelos visitantes e indexadas pelos mecanismos de pesquisa.<\/li>\n<li>Usando c\u00f3digos curtos ou trechos de PHP, voc\u00ea pode proteger apenas uma parte espec\u00edfica do seu conte\u00fado. Assim, por exemplo, voc\u00ea pode exibir um artigo inteiro, mas restringir uma parte pequena e importante dele apenas aos membros.<\/li>\n<\/ol>\n<p>Encontrar um equil\u00edbrio entre o conte\u00fado pago e o conte\u00fado acess\u00edvel ao p\u00fablico \u00e9 sempre um desafio. Voc\u00ea ver\u00e1 recomenda\u00e7\u00f5es de trechos de 200 a 300 palavras para cada parte do conte\u00fado protegido, o que \u00e9 bom. Mas se a concorr\u00eancia estiver usando trechos do mesmo tamanho, talvez seja hora de considerar a possibilidade de oferecer mais? Ao aumentar a qualidade e a quantidade de informa\u00e7\u00f5es dispon\u00edveis para os mecanismos de pesquisa, \u00e9 mais prov\u00e1vel que seu conte\u00fado seja indexado e tenha uma boa classifica\u00e7\u00e3o.<\/p>\n<h4>Conte\u00fado gratuito de alto valor<\/h4>\n<p>O conte\u00fado gratuito \u00e9 possivelmente a melhor estrat\u00e9gia quando se trata de promover seu site de associa\u00e7\u00e3o. Embora v\u00e1 contra tudo o que voc\u00ea est\u00e1 tentando realizar com um site de associa\u00e7\u00e3o, se voc\u00ea tiver f\u00e9 no valor que est\u00e1 oferecendo por tr\u00e1s de um paywall, o conte\u00fado gratuito tem o potencial de ajud\u00e1-lo a atrair mais membros do que quase qualquer outra coisa.<\/p>\n<p>N\u00e3o estamos falando de conte\u00fado gratuito que leva as pessoas a se tornarem membros pagos. N\u00e3o, estamos falando de conte\u00fado gratuito que oferece grande valor. Tanto valor que os visitantes n\u00e3o conseguem deixar de perceber como seria muito melhor se tivessem uma associa\u00e7\u00e3o paga.<\/p>\n<p>Al\u00e9m de impressionar os visitantes, o conte\u00fado valioso e gratuito tamb\u00e9m impressionar\u00e1 os mecanismos de pesquisa. \u00c9 exatamente o que eles preferem disponibilizar nas SERPs. Se voc\u00ea olhar do ponto de vista deles, prefere indexar muitos trechos pequenos que fornecem valor insignificante ou uma publica\u00e7\u00e3o \u00e9pica e de alto valor que impressiona os leitores?<\/p>\n<h4>Como obter os benef\u00edcios de um \u00f3timo conte\u00fado<\/h4>\n<p>Agora que voc\u00ea sabe o que precisa ser feito (fornecer trechos ou conte\u00fado gratuitos e de alto valor), a pergunta \u00e9: como voc\u00ea deve estruturar esse conte\u00fado para maximizar os benef\u00edcios de SEO?<\/p>\n<h5>O tamanho do conte\u00fado \u00e9 importante (mas n\u00e3o tanto quanto voc\u00ea pensa)<\/h5>\n<p>Observe que eu n\u00e3o disse que quanto mais longo for um conte\u00fado, mais importante ele ser\u00e1. Isso porque, h\u00e1 momentos em que algumas centenas de palavras s\u00e3o adequadas e h\u00e1 outros em que alguns milhares de palavras s\u00e3o apropriadas. Em resumo, de acordo com <a href=\"http:\/\/blog.serpiq.com\/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions\/\" target=\"_blank\" rel=\"noopener\">serpIQ<\/a>De acordo com a pesquisa, o tamanho m\u00e9dio do conte\u00fado na primeira p\u00e1gina das SERPs era superior a 2.000 palavras (p\u00e1gina inteira, incluindo barras laterais). Mas n\u00e3o se deixe enganar por esse n\u00famero. O SerpIQ tamb\u00e9m levantou a hip\u00f3tese de que a idade do dom\u00ednio, os backlinks naturais, os sinais sociais e outros fatores desempenharam um papel importante na classifica\u00e7\u00e3o do conte\u00fado para palavras-chave competitivas.<\/p>\n<p>O que isso significa para um site de associa\u00e7\u00e3o t\u00edpico? Significa que seu conte\u00fado precisa ser longo o suficiente e fornecer valor suficiente para que os visitantes sejam obrigados a criar links, compartilhar e comentar. Se voc\u00ea esperava que um trecho de postagem simples, de 200 palavras, fizesse com que voc\u00ea se classificasse para palavras-chave cr\u00edticas, pode acabar se decepcionando.<\/p>\n<h5>SEO na p\u00e1gina<\/h5>\n<p>Seu trabalho n\u00e3o termina quando voc\u00ea produz um conte\u00fado excelente. A forma como voc\u00ea otimiza sua p\u00e1gina ou publica\u00e7\u00e3o \u00e9 igualmente importante. Aqui est\u00e3o apenas alguns dos fatores que voc\u00ea deve considerar ao otimizar sua p\u00e1gina ou publica\u00e7\u00e3o:<\/p>\n<ol>\n<li><strong>Use um URL e um t\u00edtulo amig\u00e1veis para palavras-chave<\/strong>. Para obter mais alavancagem, tente manter a palavra-chave mais pr\u00f3xima da frente do que da parte de tr\u00e1s.<\/li>\n<li><strong>Use suas palavras-chave uma vez<\/strong> nos dois primeiros par\u00e1grafos.<\/li>\n<li>Apoie seu conte\u00fado com <strong>links de sa\u00edda relativos<\/strong> ao conte\u00fado de autoridade.<\/li>\n<li><strong>Link para outros artigos relacionados<\/strong> em seu site de associa\u00e7\u00e3o.<\/li>\n<li><strong>Seja generoso com imagens e v\u00eddeos<\/strong> sempre que poss\u00edvel.<\/li>\n<li><strong>A velocidade \u00e9 importante<\/strong>. Seu site n\u00e3o precisa ser o mais r\u00e1pido do mercado, mas se ele se destacar por sua lentid\u00e3o incomum, provavelmente ser\u00e1 penalizado.<\/li>\n<li>Incluir um <strong>meta descri\u00e7\u00e3o relevante e descritiva<\/strong> que seja intrigante para os leitores.<\/li>\n<\/ol>\n<h4>Encerramento<\/h4>\n<p>N\u00e3o h\u00e1 truques ou segredos quando se trata de otimizar seu site de associa\u00e7\u00e3o para pesquisa. Se estiver construindo um neg\u00f3cio projetado para resistir ao teste do tempo, n\u00e3o h\u00e1 melhor maneira de melhorar seu SEO do que por meio da cria\u00e7\u00e3o de conte\u00fado index\u00e1vel e de alta qualidade.<\/p>\n<p>Se todo o seu conte\u00fado estiver escondido atr\u00e1s de um muro, isso ser\u00e1 \u00f3timo para os membros, mas n\u00e3o contribuir\u00e1 em nada para melhorar o tr\u00e1fego org\u00e2nico.<\/p>\n<p>A melhor solu\u00e7\u00e3o para melhorar o SEO de seu site de associa\u00e7\u00e3o \u00e9 usar uma combina\u00e7\u00e3o de conte\u00fado gratuito, trechos de publica\u00e7\u00f5es e conte\u00fado restrito. Quanto mais conte\u00fado voc\u00ea disponibilizar para os mecanismos de pesquisa, maior ser\u00e1 a probabilidade de melhorar seu posicionamento nas SERPs.<\/p>\n<p><strong>Que estrat\u00e9gias voc\u00ea acha que funcionam melhor para melhorar o SEO de seus sites de associa\u00e7\u00e3o? Compartilhe nos coment\u00e1rios abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership websites present a double-edged sword. It\u2019s a great position to be in when you\u2019re compensated for producing valuable content. Creating a supportive community, helping members solve a problem, or teaching people a new skill are all potential benefits of membership websites. However, you can\u2019t rely strictly on producing paid content for your members because [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94,1560],"tags":[82,182,296],"class_list":{"0":"post-7595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-seo","9":"tag-search-engine-optimization","10":"tag-seo","11":"tag-traffic","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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