{"id":7605,"date":"2015-10-16T00:00:00","date_gmt":"2015-10-16T06:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7605"},"modified":"2022-06-09T14:21:25","modified_gmt":"2022-06-09T20:21:25","slug":"the-real-reason-google-hates-your-subscription-based-premium-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","title":{"rendered":"O verdadeiro motivo pelo qual o Google odeia seu conte\u00fado premium baseado em assinatura"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os sites de assinatura est\u00e3o ganhando cada vez mais popularidade \u2013 e por um bom motivo. Como propriet\u00e1rio de um site de assinatura, faz todo o sentido que voc\u00ea tenha a oportunidade de ser remunerado pelo conte\u00fado incr\u00edvel que produz regularmente. Especialmente se ele oferecer um valor espec\u00edfico aos seus assinantes que n\u00e3o pode ser facilmente encontrado em outro lugar.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac40b08328e8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac40b08328e8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Google_Crawls_and_Indexes_Your_Site\" >Como o Google rastreia e indexa seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#So_Why_Does_Google_Hate_Membership_Websites\" >Ent\u00e3o, por que o Google odeia sites de associa\u00e7\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Can_You_Keep_Google_Happier\" >Como voc\u00ea pode manter o Google mais feliz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#Wrap_Up\" >Encerramento<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">E, embora seus membros pagantes provavelmente adorem seu conte\u00fado elaborado por especialistas, esse simplesmente n\u00e3o \u00e9 o caso de todos. De fato, <strong>h\u00e1 uma boa chance de que o Google odeie seu site<\/strong>. Mas n\u00e3o se preocupe, n\u00e3o \u00e9 o seu conte\u00fado que eles detestam (al\u00e9m da falta de acessibilidade), e n\u00e3o \u00e9 voc\u00ea. \u00c9 o fato de que eles n\u00e3o conseguem apresent\u00e1-lo aos usu\u00e1rios deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Google adora rastrear e indexar a web. Como principal mecanismo de busca do mundo, ele est\u00e1 constantemente em busca de informa\u00e7\u00f5es novas e melhores que possam ser indexadas e compartilhadas. Quando o Google encontra informa\u00e7\u00f5es valiosas que n\u00e3o pode compartilhar com seus usu\u00e1rios, isso os deixa irritados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos dar uma olhada mais de perto em como o Google rastreia e indexa a Web. Tamb\u00e9m vamos nos certificar de que voc\u00ea entenda como pode manter o Google mais satisfeito com todo o conte\u00fado restrito do seu site. \u00c9 importante entender essas coisas, portanto, fique comigo por alguns minutos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Google_Crawls_and_Indexes_Your_Site\"><\/span>Como o Google rastreia e indexa seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o \u00e9 chamado de <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> sem motivo algum. Embora a web pare\u00e7a um sistema de arquivamento vasto, mas bem organizado, nada poderia estar mais longe da verdade. A Internet se assemelha, literalmente, a uma teia de aranha \u2014 qualquer ponto na Internet pode ser alcan\u00e7ado por meio de um n\u00famero potencialmente ilimitado de caminhos alternativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mecanismos de pesquisa como o Google fazem um trabalho incr\u00edvel ao ajudar a organizar, categorizar e indexar um oceano de informa\u00e7\u00f5es. Eles fazem um trabalho t\u00e3o bom que muitas pessoas confundem o Google com a pr\u00f3pria Internet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usando as chamadas aranhas (chamadas coletivamente de <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), o Google rastreia a Web, coletando informa\u00e7\u00f5es para seu \u00edndice \u00e0 medida que avan\u00e7a. Sempre que o Googlebot encontra um link em uma p\u00e1gina da Web, ele se divide e segue esse link, registrando o que encontra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tecnicamente, uma aranha poderia come\u00e7ar a rastrear uma \u00fanica p\u00e1gina da Web e, por fim, cobrir toda a Web. Bilh\u00f5es de p\u00e1ginas da Web em todo o mundo podem ser indexadas a partir de apenas uma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As informa\u00e7\u00f5es que o Googlebot encontra s\u00e3o, ent\u00e3o, categorizadas e indexadas. Quando voc\u00ea acessa o Google e faz uma busca, na verdade n\u00e3o est\u00e1 pesquisando na Internet, mas sim no \u00edndice ou no sum\u00e1rio criado pelo Google. O Google se esfor\u00e7a ao m\u00e1ximo para garantir que seu \u00edndice esteja sempre atualizado e seja relevante. Como voc\u00ea pode imaginar, \u00e9 um trabalho enorme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Why_Does_Google_Hate_Membership_Websites\"><\/span>Ent\u00e3o, por que o Google odeia sites de associa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d3tima pergunta. Vamos supor que voc\u00ea tenha um site razoavelmente popular, baseado em assinatura ou ades\u00e3o, que voc\u00ea criou usando o <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plug-in MemberPress<\/a>. Se o seu site j\u00e1 existe h\u00e1 algum tempo, \u00e9 bem prov\u00e1vel que voc\u00ea tenha acumulado um n\u00famero razo\u00e1vel de links de entrada \u2014 o que \u00e9 uma \u00f3tima not\u00edcia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O problema para o Google surge quando seus rob\u00f4s seguem um link para o seu site \u2014 talvez seja a p\u00e1gina inicial \u2014 e descobrem que todo esse conte\u00fado incr\u00edvel para o qual as pessoas est\u00e3o criando links est\u00e1 inacess\u00edvel para os usu\u00e1rios do Google. Mas por que isso importa?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como a maioria de n\u00f3s sabe, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">O Google gera a maior parte de sua receita com publicidade<\/a>. Para gerar essa receita, eles precisam fazer com que os visitantes retornem ao seu \u00edndice de pesquisa. Isso significa apresentar resultados de pesquisa que sejam altamente relevantes e \u00fateis para seus clientes (pessoas que pesquisam na Internet).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o conte\u00fado do seu site baseado em assinatura possa ser de alta qualidade, o Google n\u00e3o gosta de enviar seus clientes para l\u00e1 pelo simples fato de que eles precisam pagar ou assinar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine se voc\u00ea costumasse pesquisar informa\u00e7\u00f5es no Google e v\u00e1rios dos primeiros resultados o levassem a um site que exige assinatura. Voc\u00ea ficaria frustrado rapidinho, n\u00e3o \u00e9 mesmo?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, se isso acontecesse mais do que algumas vezes, voc\u00ea poderia decidir tentar um mecanismo de pesquisa diferente. O resultado final disso seria que as receitas de publicidade do Google diminuiriam, o que n\u00e3o deixaria o Google ou seus acionistas felizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, embora o Google possa adorar o seu conte\u00fado e o fato de tantos outros sites terem links para ele, ele odeia o seu site e o seu modelo de neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Keep_Google_Happier\"><\/span>Como voc\u00ea pode manter o Google mais feliz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Idealmente, o que o Google gostaria de ver \u00e9 que todo o seu conte\u00fado fosse gratuito e acess\u00edvel ao grande p\u00fablico. E voc\u00ea est\u00e1 certo: isso seria \u00f3timo para o Google, mas n\u00e3o para voc\u00ea. Felizmente, existe um meio-termo. Um meio-termo que far\u00e1 com que o Google continue satisfeito com o seu site e que permita que voc\u00ea continue no mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abordamos muitos desses t\u00f3picos h\u00e1 algumas semanas em nosso artigo sobre <a href=\"https:\/\/memberpress.com\/pt\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO para membros<\/a>mas vale a pena repetir os princ\u00edpios b\u00e1sicos aqui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quanto mais acess\u00edvel, de alta qualidade e <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado index\u00e1vel<\/a> voc\u00ea tiver em seu site, mais satisfeito ficar\u00e1 o Google.<\/strong> Para o propriet\u00e1rio m\u00e9dio de um site que usa o MemberPress, isso significa encontrar um equil\u00edbrio entre o conte\u00fado gratuito e o pago\/por assinatura. Se tudo no seu site estiver atr\u00e1s de um acesso pago, voc\u00ea n\u00e3o estar\u00e1 dando ao Googlebot muito com o que trabalhar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma solu\u00e7\u00e3o melhor \u00e9 publicar uma porcentagem de suas postagens como conte\u00fado gratuito. N\u00e3o retenha nada - ofere\u00e7a seu melhor material sem compromisso. Voc\u00ea tamb\u00e9m deve considerar o uso do recurso de trechos de postagens no MemberPress, mas n\u00e3o seja econ\u00f4mico. Ofere\u00e7a ao Google o m\u00e1ximo de conte\u00fado otimizado para SEO de alta qualidade que puder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Encerramento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O Google adora conte\u00fado gratuito.<\/strong> Ele tamb\u00e9m adora sites que fornecem conte\u00fado gratuito de alta qualidade que pode ser fornecido aos usu\u00e1rios sempre que uma pesquisa \u00e9 realizada. Quanto mais conte\u00fado index\u00e1vel voc\u00ea fornecer, mais o site ser\u00e1 apreciado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa n\u00e3o \u00e9 uma solu\u00e7\u00e3o para a noite toda. Mas se voc\u00ea come\u00e7ar a dar mais trabalho ao Google, com o tempo, ver\u00e1 que os benef\u00edcios dessa estrat\u00e9gia come\u00e7ar\u00e3o a valer a pena. O Google ter\u00e1 um pouco mais de amor pelo seu site, o que dever\u00e1 resultar em mais visitantes org\u00e2nicos e em uma maior base de associados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Como voc\u00ea encontra o equil\u00edbrio certo entre conte\u00fado gratuito e pago em seu site e como isso afeta o status no Google? Compartilhe nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can&#8217;t be easily found somewhere else. And [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":15188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[86,182],"class_list":["post-7605","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-google-search","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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