{"id":7605,"date":"2015-10-16T00:00:00","date_gmt":"2015-10-16T06:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7605"},"modified":"2022-06-09T14:21:25","modified_gmt":"2022-06-09T20:21:25","slug":"the-real-reason-google-hates-your-subscription-based-premium-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","title":{"rendered":"O verdadeiro motivo pelo qual o Google odeia seu conte\u00fado premium baseado em assinatura"},"content":{"rendered":"<p>Os sites de associa\u00e7\u00e3o est\u00e3o crescendo em popularidade - e por um bom motivo. Como propriet\u00e1rio de um site de associa\u00e7\u00e3o, s\u00f3 faz sentido que voc\u00ea tenha a oportunidade de ser remunerado pelo conte\u00fado incr\u00edvel que produz regularmente. Especialmente se ele fornecer um valor espec\u00edfico aos seus membros que n\u00e3o pode ser facilmente encontrado em outro lugar.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a50fd98e51c3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50fd98e51c3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Google_Crawls_and_Indexes_Your_Site\" >Como o Google rastreia e indexa seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#So_Why_Does_Google_Hate_Membership_Websites\" >Ent\u00e3o, por que o Google odeia sites de associa\u00e7\u00e3o?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Can_You_Keep_Google_Happier\" >Como voc\u00ea pode manter o Google mais feliz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#Wrap_Up\" >Encerramento<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>E, embora seus membros pagantes provavelmente adorem seu conte\u00fado elaborado por especialistas, esse simplesmente n\u00e3o \u00e9 o caso de todos. De fato, <strong>h\u00e1 uma boa chance de que o Google odeie seu site<\/strong>. Mas n\u00e3o se preocupe, n\u00e3o \u00e9 o seu conte\u00fado que eles odeiam (al\u00e9m da inacessibilidade), e n\u00e3o \u00e9 voc\u00ea. \u00c9 o fato de eles n\u00e3o poderem apresent\u00e1-lo aos usu\u00e1rios.<\/p>\n\n\n\n<p>O Google adora rastrear e indexar a Web. Como o principal mecanismo de pesquisa do mundo, ele est\u00e1 constantemente procurando informa\u00e7\u00f5es novas e melhores que possam ser indexadas e compartilhadas. Quando o Google encontra informa\u00e7\u00f5es valiosas que n\u00e3o podem ser compartilhadas com seus usu\u00e1rios, ele fica irritado.<\/p>\n\n\n\n<p>Nesta postagem, vamos dar uma olhada mais de perto em como o Google rastreia e indexa a Web. Tamb\u00e9m vamos nos certificar de que voc\u00ea entenda como pode manter o Google mais satisfeito com todo o conte\u00fado restrito do seu site. \u00c9 importante entender essas coisas, portanto, fique comigo por alguns minutos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Google_Crawls_and_Indexes_Your_Site\"><\/span>Como o Google rastreia e indexa seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00e3o \u00e9 chamado de <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> sem motivo. Embora a Web pare\u00e7a um sistema de arquivamento vasto, mas bem organizado, isso n\u00e3o poderia estar mais longe da verdade. A Internet se assemelha literalmente a uma teia de aranha - qualquer ponto na Internet pode ser alcan\u00e7ado por meio de um n\u00famero potencialmente ilimitado de caminhos alternativos.<\/p>\n\n\n\n<p>Mecanismos de pesquisa como o Google fazem um trabalho incr\u00edvel ao ajudar a organizar, categorizar e indexar um oceano de informa\u00e7\u00f5es. Eles fazem um trabalho t\u00e3o bom que muitas pessoas confundem o Google com a pr\u00f3pria Internet.<\/p>\n\n\n\n<p>Usando as chamadas aranhas (chamadas coletivamente de <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), o Google rastreia a Web, coletando informa\u00e7\u00f5es para seu \u00edndice \u00e0 medida que avan\u00e7a. Sempre que o Googlebot encontra um link em uma p\u00e1gina da Web, ele se divide e segue esse link, registrando o que encontra.<\/p>\n\n\n\n<p>Tecnicamente, uma aranha poderia come\u00e7ar a rastrear uma \u00fanica p\u00e1gina da Web e, por fim, cobrir toda a Web. Bilh\u00f5es de p\u00e1ginas da Web em todo o mundo podem ser indexadas a partir de apenas uma.<\/p>\n\n\n\n<p>As informa\u00e7\u00f5es que o Googlebot encontra s\u00e3o ent\u00e3o categorizadas e indexadas. Quando voc\u00ea visita e pesquisa no Google, n\u00e3o est\u00e1 realmente pesquisando na Internet, mas sim no \u00edndice ou na tabela de conte\u00fado criada pelo Google. O Google faz o poss\u00edvel para garantir que seu \u00edndice esteja sempre atualizado e seja valioso. Como voc\u00ea pode imaginar, \u00e9 um grande trabalho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Why_Does_Google_Hate_Membership_Websites\"><\/span>Ent\u00e3o, por que o Google odeia sites de associa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d3tima pergunta. Vamos supor que voc\u00ea tenha um site razoavelmente popular baseado em associa\u00e7\u00e3o ou assinatura que voc\u00ea criou usando o <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plug-in MemberPress<\/a>. Se o seu site j\u00e1 existe h\u00e1 algum tempo, h\u00e1 uma boa chance de voc\u00ea ter criado um n\u00famero razo\u00e1vel de links de entrada, o que \u00e9 uma \u00f3tima not\u00edcia.<\/p>\n\n\n\n<p>O problema para o Google surge quando seus rob\u00f4s seguem um link para o seu site \u2013 talvez seja a p\u00e1gina inicial \u2013 apenas para descobrir que todo esse conte\u00fado incr\u00edvel ao qual as pessoas est\u00e3o vinculando est\u00e1 inacess\u00edvel para os clientes do Google. Mas por que isso importa?<\/p>\n\n\n\n<p>Como a maioria de n\u00f3s sabe, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">O Google gera a maior parte de sua receita com publicidade<\/a>. Para gerar essa receita, eles precisam fazer com que os visitantes retornem ao seu \u00edndice de pesquisa. Isso significa apresentar resultados de pesquisa que sejam altamente relevantes e \u00fateis para seus clientes (pessoas que pesquisam na Internet).<\/p>\n\n\n\n<p>Embora o conte\u00fado do seu site baseado em assinatura possa ser de alta qualidade, o Google n\u00e3o gosta de enviar seus clientes para l\u00e1 pelo simples fato de que eles precisam pagar ou assinar.<\/p>\n\n\n\n<p>Imagine se voc\u00ea fizesse uma busca frequente de informa\u00e7\u00f5es no Google e v\u00e1rios dos principais resultados o direcionassem para um site baseado em assinatura. Voc\u00ea ficaria frustrado muito rapidamente, certo?<\/p>\n\n\n\n<p>Na verdade, se isso acontecesse mais do que algumas vezes, voc\u00ea poderia decidir tentar um mecanismo de pesquisa diferente. O resultado final disso seria que as receitas de publicidade do Google diminuiriam, o que n\u00e3o deixaria o Google ou seus acionistas felizes.<\/p>\n\n\n\n<p>Portanto, embora o Google possa adorar o seu conte\u00fado e o fato de tantos outros sites terem links para ele, ele odeia o seu site e o seu modelo de neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Keep_Google_Happier\"><\/span>Como voc\u00ea pode manter o Google mais feliz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Idealmente, o que o Google gostaria de ver \u00e9 que todo o seu conte\u00fado \u00e9 gratuito e acess\u00edvel para as massas. E voc\u00ea est\u00e1 certo, isso funcionaria bem para o Google, mas n\u00e3o para voc\u00ea. Felizmente, existe um meio termo. Um meio termo que far\u00e1 com que o Google se sinta melhor em rela\u00e7\u00e3o ao seu site e manter\u00e1 voc\u00ea nos neg\u00f3cios.<\/p>\n\n\n\n<p>Abordamos muitos desses t\u00f3picos h\u00e1 algumas semanas em nosso artigo sobre <a href=\"https:\/\/memberpress.com\/pt\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO para membros<\/a>mas vale a pena repetir os princ\u00edpios b\u00e1sicos aqui.<\/p>\n\n\n\n<p><strong>Quanto mais acess\u00edvel, de alta qualidade e <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado index\u00e1vel<\/a> voc\u00ea tiver em seu site, mais satisfeito ficar\u00e1 o Google.<\/strong> Para o propriet\u00e1rio m\u00e9dio de um site que usa o MemberPress, isso significa encontrar um equil\u00edbrio entre o conte\u00fado gratuito e o pago\/por assinatura. Se tudo no seu site estiver atr\u00e1s de um acesso pago, voc\u00ea n\u00e3o estar\u00e1 dando ao Googlebot muito com o que trabalhar.<\/p>\n\n\n\n<p>Uma solu\u00e7\u00e3o melhor \u00e9 publicar uma porcentagem de suas postagens como conte\u00fado gratuito. N\u00e3o retenha nada - ofere\u00e7a seu melhor material sem compromisso. Voc\u00ea tamb\u00e9m deve considerar o uso do recurso de trechos de postagens no MemberPress, mas n\u00e3o seja econ\u00f4mico. Ofere\u00e7a ao Google o m\u00e1ximo de conte\u00fado otimizado para SEO de alta qualidade que puder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Encerramento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>O Google adora conte\u00fado gratuito.<\/strong> Ele tamb\u00e9m adora sites que fornecem conte\u00fado gratuito de alta qualidade que pode ser fornecido aos usu\u00e1rios sempre que uma pesquisa \u00e9 realizada. Quanto mais conte\u00fado index\u00e1vel voc\u00ea fornecer, mais o site ser\u00e1 apreciado.<\/p>\n\n\n\n<p>Essa n\u00e3o \u00e9 uma solu\u00e7\u00e3o para a noite toda. Mas se voc\u00ea come\u00e7ar a dar mais trabalho ao Google, com o tempo, ver\u00e1 que os benef\u00edcios dessa estrat\u00e9gia come\u00e7ar\u00e3o a valer a pena. O Google ter\u00e1 um pouco mais de amor pelo seu site, o que dever\u00e1 resultar em mais visitantes org\u00e2nicos e em uma maior base de associados.<\/p>\n\n\n\n<p><em>Como voc\u00ea encontra o equil\u00edbrio certo entre conte\u00fado gratuito e pago em seu site e como isso afeta o status no Google? Compartilhe nos coment\u00e1rios abaixo.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can\u2019t be easily found somewhere else. And [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[86,182],"class_list":{"0":"post-7605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-google-search","9":"tag-seo","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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16:36:09","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:16","updated":"2026-03-03 15:08:05"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Real Reason Google Hates Your Subscription Based Premium Content\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Business","link":"https:\/\/memberpress.com\/pt\/blog\/category\/business\/"},{"label":"The Real Reason Google Hates Your Subscription Based Premium Content","link":"https:\/\/memberpress.com\/pt\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can't be easily found somewhere else.<\/p>","content":[{"type":"text","data":"Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can't be easily found somewhere else."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while your paying members probably love your expertly crafted content, that\u2019s simply not the case for everyone. In fact, <strong>there is a good chance that Google hates your site<\/strong>. But don\u2019t worry, it\u2019s not your content they hate (other than its inaccessibility), and it's not you. It\u2019s the fact that they can\u2019t present it to their users.<\/p>","content":[{"type":"text","data":"And while your paying members probably love your expertly crafted content, that\u2019s simply not the case for everyone. In fact, <strong>there is a good chance that Google hates your site<\/strong>. But don\u2019t worry, it\u2019s not your content they hate (other than its inaccessibility), and it's not you. It\u2019s the fact that they can\u2019t present it to their users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google loves to crawl and index the web. As the world's leading search engine, it is constantly looking for new and better information that can be indexed and shared. When Google finds valuable information that it can't share with its users, it ruffles their feathers.<\/p>","content":[{"type":"text","data":"Google loves to crawl and index the web. As the world's leading search engine, it is constantly looking for new and better information that can be indexed and shared. When Google finds valuable information that it can't share with its users, it ruffles their feathers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019re going to take a closer look at how Google crawls and indexes the web. We\u2019re also going to make sure you understand how you can keep Google happier about all the restricted content on your website. This is important stuff to understand, so stick with me for a just a few minutes.<\/p>","content":[{"type":"text","data":"In this post, we\u2019re going to take a closer look at how Google crawls and indexes the web. We\u2019re also going to make sure you understand how you can keep Google happier about all the restricted content on your website. This is important stuff to understand, so stick with me for a just a few minutes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Google Crawls and Indexes Your Site<\/h2>","content":"Como o Google rastreia e indexa seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s not called the <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> for no reason. While the web feels like a vast but well-organized filing system, that couldn't be further from the truth. The Internet quite literally resembles a spider web \u2013 any one point on the Internet can be reached by taking what is potentially an unlimited number of alternate paths.<\/p>","content":[{"type":"text","data":"It\u2019s not called the <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> for no reason. While the web feels like a vast but well-organized filing system, that couldn't be further from the truth. The Internet quite literally resembles a spider web \u2013 any one point on the Internet can be reached by taking what is potentially an unlimited number of alternate paths."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engines like Google do an amazing job of helping to organize, categorize, and index an ocean of information. They do such a good job, that many people confuse Google with the Internet itself.<\/p>","content":[{"type":"text","data":"Search engines like Google do an amazing job of helping to organize, categorize, and index an ocean of information. They do such a good job, that many people confuse Google with the Internet itself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using what are called spiders (referred to collectively as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google crawls the web, gathering information for its index as it goes. Each time Googlebot finds a link on a web page, it splits and follows that link \u2013 recording what it finds.<\/p>","content":[{"type":"text","data":"Using what are called spiders (referred to collectively as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google crawls the web, gathering information for its index as it goes. Each time Googlebot finds a link on a web page, it splits and follows that link \u2013 recording what it finds."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Technically, a spider could begin crawling a single web page and eventually cover the entire web. Billions of web pages around the world can be indexed starting with just one.<\/p>","content":[{"type":"text","data":"Technically, a spider could begin crawling a single web page and eventually cover the entire web. Billions of web pages around the world can be indexed starting with just one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The information that Googlebot finds is then categorized and indexed. When you visit and search Google, you\u2019re not actually searching the Internet, you\u2019re searching the index or table of contents that has been created by Google. Google does its best to make sure that their index is always current and valuable. As you can imagine, it's a big job.<\/p>","content":[{"type":"text","data":"The information that Googlebot finds is then categorized and indexed. When you visit and search Google, you\u2019re not actually searching the Internet, you\u2019re searching the index or table of contents that has been created by Google. Google does its best to make sure that their index is always current and valuable. As you can imagine, it's a big job."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">So Why Does Google Hate Membership Websites?<\/h2>","content":"Ent\u00e3o, por que o Google odeia sites de associa\u00e7\u00e3o?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Great question. Let's assume that you have a reasonably popular membership or subscription based website that you built using the <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress plugin<\/a>. If your site has been around for a while, there's a good chance you\u2019ve built up a decent number of incoming links \u2013 which is great news.<\/p>","content":[{"type":"text","data":"Great question. Let's assume that you have a reasonably popular membership or subscription based website that you built using the <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress plugin<\/a>. If your site has been around for a while, there's a good chance you\u2019ve built up a decent number of incoming links \u2013 which is great news."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem for Google arises when its spiders follow a link to your site \u2013&nbsp; maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?<\/p>","content":[{"type":"text","data":"The problem for Google arises when its spiders follow a link to your site \u2013&nbsp; maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As most of us know, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google generates the majority of its revenue from advertising<\/a>. In order to generate that revenue, they need to keep visitors coming back to their search index. That means presenting search results that are highly relevant and useful to their customers (people searching the Internet).<\/p>","content":[{"type":"text","data":"As most of us know, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google generates the majority of its revenue from advertising<\/a>. In order to generate that revenue, they need to keep visitors coming back to their search index. That means presenting search results that are highly relevant and useful to their customers (people searching the Internet)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although the content on your subscription based website might be very high quality, Google doesn\u2019t like to send its customers there for the simple reason that they are required to either pay or subscribe.<\/p>","content":[{"type":"text","data":"Although the content on your subscription based website might be very high quality, Google doesn\u2019t like to send its customers there for the simple reason that they are required to either pay or subscribe."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine if you frequently searched Google for information and several of the top results directed you to a subscription based website. You'd become frustrated very quickly, right?<\/p>","content":[{"type":"text","data":"Imagine if you frequently searched Google for information and several of the top results directed you to a subscription based website. You'd become frustrated very quickly, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, if it happened more than a few times, you might decide to try a different search engine altogether. The end result of this would be that Google\u2019s advertising revenues would decline, which would not make them or their shareholders happy.<\/p>","content":[{"type":"text","data":"In fact, if it happened more than a few times, you might decide to try a different search engine altogether. The end result of this would be that Google\u2019s advertising revenues would decline, which would not make them or their shareholders happy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, although Google might love your content and the fact that so many other websites are linking to it, they hate your website and your business model.<\/p>","content":[{"type":"text","data":"So, although Google might love your content and the fact that so many other websites are linking to it, they hate your website and your business model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Keep Google Happier<\/h2>","content":"Como voc\u00ea pode manter o Google mais feliz","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Ideally, what Google would like to see is that all of your content is free and accessible to the masses. And you're right, that would work well for Google but not for you. Luckily, there is a happy medium. One that will keep Google feeling better about your site and keep you in business.<\/p>","content":[{"type":"text","data":"Ideally, what Google would like to see is that all of your content is free and accessible to the masses. And you're right, that would work well for Google but not for you. Luckily, there is a happy medium. One that will keep Google feeling better about your site and keep you in business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We touched on many of these topics a few weeks ago in our article on <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">membership SEO<\/a>, but it bears repeating the basics right here.<\/p>","content":[{"type":"text","data":"We touched on many of these topics a few weeks ago in our article on <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">membership SEO<\/a>, but it bears repeating the basics right here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>The more accessible, high quality, and <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indexable content<\/a> you have on your website, the happier Google will be.<\/strong> For the average website owner using MemberPress, this means finding a balance between free and paid\/subscription content. If everything on your website is behind a paywall, you\u2019re not giving Googlebot much to work with.<\/p>","content":[{"type":"text","data":"<strong>The more accessible, high quality, and <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indexable content<\/a> you have on your website, the happier Google will be.<\/strong> For the average website owner using MemberPress, this means finding a balance between free and paid\/subscription content. If everything on your website is behind a paywall, you\u2019re not giving Googlebot much to work with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A better solution is to publish a percentage of your posts as free content. Don\u2019t hold anything back \u2013 offer up your best stuff with no commitment required. You should also consider using the post excerpts feature in MemberPress \u2013 but don\u2019t be cheap. Give Google as much high-quality SEO optimized content to work with as you can.<\/p>","content":[{"type":"text","data":"A better solution is to publish a percentage of your posts as free content. Don\u2019t hold anything back \u2013 offer up your best stuff with no commitment required. You should also consider using the post excerpts feature in MemberPress \u2013 but don\u2019t be cheap. Give Google as much high-quality SEO optimized content to work with as you can."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Wrap Up<\/h2>","content":"Encerramento","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><strong>Google loves free content.<\/strong> It also loves websites that provide high-quality free content that can be served to its users every time a search is performed. The more indexable content you provide, the more it will grow to love your website.<\/p>","content":[{"type":"text","data":"<strong>Google loves free content.<\/strong> It also loves websites that provide high-quality free content that can be served to its users every time a search is performed. The more indexable content you provide, the more it will grow to love your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is not an overnight solution. But if you start giving Google more to work with, over time, you\u2019ll see the benefits of this strategy begin to pay off. Google will have a little more love for your website which should result in more organic visitors and an increased membership base.<\/p>","content":[{"type":"text","data":"This is not an overnight solution. But if you start giving Google more to work with, over time, you\u2019ll see the benefits of this strategy begin to pay off. Google will have a little more love for your website which should result in more organic visitors and an increased membership base."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How do you find the right balance between free and paid content on your website and how do you find it affects status with Google? Please share in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>How do you find the right balance between free and paid content on your website and how do you find it affects status with Google? Please share in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/7605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=7605"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/7605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/15188"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=7605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=7605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=7605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}