{"id":7611,"date":"2015-11-25T07:00:00","date_gmt":"2015-11-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7611"},"modified":"2022-06-10T09:10:58","modified_gmt":"2022-06-10T15:10:58","slug":"3-marketing-strategies-for-successful-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/3-marketing-strategies-for-successful-membership-sites\/","title":{"rendered":"Como divulgar seu site WordPress monetizado (3 estrat\u00e9gias)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Todo empres\u00e1rio sabe como o marketing \u00e9 importante, e os sites WordPress monetizados n\u00e3o s\u00e3o exce\u00e7\u00e3o. Afinal de contas, n\u00e3o importa o quanto seu conte\u00fado seja excelente. Se voc\u00ea n\u00e3o o comercializar adequadamente, ningu\u00e9m saber\u00e1 que voc\u00ea existe.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acbe83544381\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acbe83544381\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-marketing-strategies-for-successful-membership-sites\/#Host_Online_Events\" >Organizar eventos on-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-marketing-strategies-for-successful-membership-sites\/#Use_Freebie_Marketing\" >Use o marketing de brindes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-marketing-strategies-for-successful-membership-sites\/#Use_Affiliate_or_Referral_Marketing\" >Use o marketing de afiliados ou de indica\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-marketing-strategies-for-successful-membership-sites\/#Wrap_Up\" >Encerramento<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Agora, mais do que nunca, estamos cercados por ferramentas, t\u00e1ticas e plataformas de marketing. Dizem que n\u00f3s... <em>tem que<\/em> Seja ativo no Facebook, Twitter, YouTube, Instagram e assim por diante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Mas, embora as redes sociais n\u00e3o devam desaparecer t\u00e3o cedo, <strong>o marketing de m\u00eddia social n\u00e3o \u00e9 tudo<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407.jpg\"><img decoding=\"async\" width=\"788\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407.jpg\" alt=\"sobrecarga de informa\u00e7\u00f5es\" class=\"wp-image-37797\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407.jpg 788w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-156x88.jpg 156w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mike Volpe, ex-diretor de marketing da HubSpot, disse certa vez: \u201cN\u00e3o tenha medo de ser criativo e experimentar novas abordagens de marketing.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o poder\u00edamos estar mais de acordo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes ficam entediados facilmente, ent\u00e3o por que n\u00e3o misturar um pouco sua estrat\u00e9gia de marketing? Felizmente, h\u00e1 muitas maneiras, al\u00e9m da m\u00eddia social, de direcionar tr\u00e1fego e vendas para seu site monetizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos abordar <strong>tr\u00eas estrat\u00e9gias de marketing que voc\u00ea pode experimentar agora mesmo<\/strong>. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Host_Online_Events\"><\/span>Organizar eventos on-line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os eventos podem n\u00e3o ser a primeira coisa que vem \u00e0 mente quando voc\u00ea come\u00e7a a elaborar sua estrat\u00e9gia de marketing. Afinal de contas, voc\u00ea est\u00e1 administrando um neg\u00f3cio on-line. N\u00e3o \u00e9 t\u00e3o f\u00e1cil quanto convidar algumas pessoas para o happy hour em seu bar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, isso n\u00e3o significa que voc\u00ea n\u00e3o possa organizar eventos. Nos \u00faltimos anos, o n\u00famero de op\u00e7\u00f5es para eventos on-line aumentou muito. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083.jpg\"><img decoding=\"async\" width=\"792\" height=\"440\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083.jpg\" alt=\"ilustra\u00e7\u00e3o de um homem participando de um evento on-line\" class=\"wp-image-37798\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083.jpg 792w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-300x167.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-768x427.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-306x170.jpg 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-700x389.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-156x87.jpg 156w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Agora voc\u00ea pode segurar...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sess\u00f5es ao vivo de perguntas e respostas ou de feedback<\/li><li>Webinars<\/li><li>Conversas ao vivo<\/li><li>C\u00fapulas<\/li><li>Entrevistas com influenciadores do setor<\/li><li>AMAs do Reddit<\/li><li>At\u00e9 mesmo um simples hangout para conhecer melhor seus seguidores e poss\u00edveis membros<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vale a pena dar uma olhada. Os eventos s\u00e3o uma \u00f3tima oportunidade para se conectar com seu p\u00fablico. Seus leitores o consideram um influenciador e um l\u00edder de pensamento em sua \u00e1rea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles valorizam o que voc\u00ea tem a dizer. Por isso, v\u00e3o gostar de conhecer um pouco do seu \u201cverdadeiro eu\u201d e, ao mesmo tempo, ter a oportunidade de fazer quaisquer perguntas que possam ter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eventos ao vivo ajudam a criar confian\u00e7a entre voc\u00ea e seus leitores, mostrando que voc\u00ea \u00e9 mais do que apenas um autor an\u00f4nimo por tr\u00e1s de um blog. <strong>Tudo isso se traduz em mais inscri\u00e7\u00f5es e maior reten\u00e7\u00e3o de clientes.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mais legal \u00e9 que nunca foi t\u00e3o f\u00e1cil organizar eventos on-line. Voc\u00ea pode escolher seu m\u00e9todo favorito, dependendo do tipo de evento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, o MemberPress se integra perfeitamente com <a href=\"https:\/\/memberpress.com\/pt\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crowdcast<\/a>O sistema de gerenciamento de eventos on-line torna o processo muito f\u00e1cil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1.png\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1024x567.png\" alt=\"Captura de tela da p\u00e1gina inicial do Crowdcast\" class=\"wp-image-37795\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1024x567.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-300x166.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-768x425.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1536x851.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-2048x1134.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-307x170.png 307w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-840x465.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1216x673.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1832x1015.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-700x388.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1080x598.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">E se voc\u00ea quiser algo ainda mais simples, pode dar <a href=\"https:\/\/sproutsocial.com\/insights\/twitter-chats\/#:~:text=What%20are%20Twitter%20chats,features%20a%20single%20broad%20topic.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Chats no Twitter<\/a> Experimente. Isso permite que seus leitores se conectem com voc\u00ea e entre si, em um formato de perguntas e respostas ao vivo.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62a255cf5de8f\" href=\"https:\/\/business.twitter.com\/en\/blog\/how-to-promote-your-twitter-chat.html\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como os chats do Twitter podem melhorar sua estrat\u00e9gia de engajamento do p\u00fablico<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Os eventos s\u00e3o \u00f3timos, mas como eles o ajudar\u00e3o a converter?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que voc\u00ea esteja realizando um webinar. Ap\u00f3s o evento ao vivo, voc\u00ea pode oferecer uma grava\u00e7\u00e3o do evento como um download gratuito por um curto per\u00edodo de tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois disso, ele pode ser movido para a \u00e1rea de conte\u00fado premium no seu site monetizado, onde somente os usu\u00e1rios cadastrados podem acess\u00e1-lo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de o evento ao vivo ser uma excelente vitrine para o que voc\u00ea tem a oferecer aos seus usu\u00e1rios, a grava\u00e7\u00e3o tamb\u00e9m pode ser usada para <strong>aumente seus arquivos de conte\u00fado premium<\/strong>. Dessa forma, voc\u00ea est\u00e1 agregando valor ao seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode criar conte\u00fado para acompanhar o webinar ou o bate-papo no Twitter, como...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Planilhas<\/li><li>Modelos<\/li><li>Estudos de caso<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como esses recursos est\u00e3o dispon\u00edveis apenas para membros, eles v\u00e3o incentivar as pessoas a se inscreverem ou atualizarem seus planos durante e ap\u00f3s o evento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Freebie_Marketing\"><\/span>Use o marketing de brindes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154.jpg\"><img decoding=\"async\" width=\"816\" height=\"427\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154.jpg\" alt=\"ilustra\u00e7\u00e3o de uma pessoa abrindo um presente gratuito\" class=\"wp-image-37799\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154.jpg 816w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-300x157.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-768x402.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-325x170.jpg 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-700x366.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-156x82.jpg 156w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nas empresas convencionais de tijolo e argamassa, o marketing de brindes \u00e9 uma not\u00edcia antiga. Todos n\u00f3s j\u00e1 compramos pasta de dente que vinha com enxaguante bucal gratuito, experimentamos amostras gr\u00e1tis de queijo no Whole Foods ou desfrutamos de uma entrada gr\u00e1tis com um prato principal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o marketing de brindes n\u00e3o \u00e9 mais algo exclusivo do marketing offline. N\u00e3o, o marketing de brindes tornou-se uma ferramenta poderosa e consolidada no conjunto de recursos do profissional de marketing online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E os brindes n\u00e3o s\u00e3o mais uma surpresa. As pessoas os esperam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense nisso. O Gmail permite que voc\u00ea envie e-mails gratuitamente, o Twitter e o Facebook permitem que voc\u00ea se conecte gratuitamente e o YouTube permite que voc\u00ea fa\u00e7a upload e assista a v\u00eddeos gratuitamente. Todos n\u00f3s gostamos de coisas gratuitas, assim como seus clientes em potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se preocupe, por\u00e9m, n\u00e3o estamos sugerindo que voc\u00ea ofere\u00e7a todos os seus melhores produtos gratuitamente. Voc\u00ea pode criar brindes...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reaproveitamento de conte\u00fado antigo<\/li><li>Cria\u00e7\u00e3o de listas de verifica\u00e7\u00e3o ou modelos simples<\/li><li>Configurar paywalls para oferecer a primeira parte de seu curso, e-book ou estrat\u00e9gia gratuitamente<\/li><\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62a355a44d520\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como criar um site de associa\u00e7\u00e3o protegido por paywall com o MemberPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, n\u00e3o para por a\u00ed. Voc\u00ea pode at\u00e9 oferecer um n\u00edvel de associa\u00e7\u00e3o totalmente gratuito, al\u00e9m das op\u00e7\u00f5es pagas. Essas op\u00e7\u00f5es podem ser restritas por tempo ou pela quantidade de conte\u00fado dispon\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se esque\u00e7a <a href=\"https:\/\/memberpress.com\/pt\/blog\/make-money-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voc\u00ea pode usar o MemberPress para criar sites de associa\u00e7\u00e3o gratuitos<\/a>, e n\u00e3o apenas os pagos. Um plano de assinatura gratuito \u00e9 uma excelente maneira de reduzir a barreira para membros em potencial que ainda est\u00e3o indecisos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso d\u00e1 a eles a chance de dar uma olhada no seu site sem arriscar o dinheiro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s um determinado n\u00famero de dias, a associa\u00e7\u00e3o gratuita termina. Ent\u00e3o, eles precisam se inscrever ou fazer upgrade para um n\u00edvel mais alto para continuar acessando seu valioso conte\u00fado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Affiliate_or_Referral_Marketing\"><\/span>Use o marketing de afiliados ou de indica\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se bem feito, o marketing de afiliados e de indica\u00e7\u00f5es \u00e9 uma ferramenta poderosa para promover seu site monetizado. Basicamente, eles permitem que voc\u00ea crie uma equipe de vendas n\u00e3o assalariada cujos membros s\u00f3 s\u00e3o pagos quando voc\u00ea o faz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-1024x576.jpg\" alt=\"ilustra\u00e7\u00e3o de um afiliado e um vendedor fazendo um high five\" class=\"wp-image-37800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea possa <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">entrar em contato com afiliados externos, como influenciadores<\/a>, <strong>seus pr\u00f3prios clientes e usu\u00e1rios podem se tornar afiliados incr\u00edveis<\/strong>tamb\u00e9m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense da seguinte maneira: o marketing de afiliados e o marketing de indica\u00e7\u00e3o se baseiam na confian\u00e7a e na reputa\u00e7\u00e3o. Cada um dos seus membros tomou a decis\u00e3o consciente de se cadastrar no seu site de assinaturas. Eles s\u00e3o, por defini\u00e7\u00e3o, f\u00e3s e seguidores leais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem poderia estar mais qualificado para falar sobre seus produtos ou servi\u00e7os do que seus pr\u00f3prios clientes? Envolva-os. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles ficar\u00e3o mais do que felizes em indicar seu site para amigos, familiares e clientes que possam ter as mesmas necessidades ou interesses que eles. Em troca, voc\u00ea lhes d\u00e1 uma comiss\u00e3o. \u00c9 uma situa\u00e7\u00e3o em que todos saem ganhando.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62a356e44d521\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como lan\u00e7ar um programa de afiliados para seu site monetizado<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Agora, se voc\u00ea \u00e9 novo no marketing de afiliados, pode parecer incrivelmente complicado come\u00e7ar. Mas n\u00e3o se preocupe. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 estiver usando o plug-in MemberPress, est\u00e1 com sorte. O MemberPress \u00e9 um dos \u00fanicos plug-ins de monetiza\u00e7\u00e3o do WordPress que se integra perfeitamente \u00e0 sua pr\u00f3pria ferramenta de marketing de afiliados, <a href=\"https:\/\/www.easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliado f\u00e1cil<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1024x636.png\" alt=\"Captura de tela do plug-in Easy Affiliate\" class=\"wp-image-31663\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1024x636.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-768x477.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1536x953.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-2048x1271.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O Easy Affiliate \u00e9 um plugin incrivelmente vers\u00e1til que permite criar pacotes de afiliados personalizados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode criar diferentes grupos de comiss\u00e3o dependendo de quem est\u00e1 indicando o cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que voc\u00ea tenha membros ouro, platina e diamante. Voc\u00ea poderia escalonar a comiss\u00e3o de indica\u00e7\u00e3o. Digamos que 20% para indica\u00e7\u00f5es de ouro, 30% para platina e 40% para indica\u00e7\u00f5es de diamante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto mais indica\u00e7\u00f5es um afiliado faz, mais ele sobe nos n\u00edveis do pacote. Isso ent\u00e3o <strong>incentiva seus membros a trabalhar para ganhar um upgrade<\/strong> para um n\u00edvel de associa\u00e7\u00e3o mais alto a fim de aumentar sua taxa de comiss\u00e3o de afiliado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Encerramento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esses s\u00e3o apenas tr\u00eas exemplos de \u00f3timas estrat\u00e9gias de marketing que voc\u00ea pode usar para promover seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que voc\u00ea tem total liberdade para combinar suas estrat\u00e9gias de marketing. Escolha aquelas com as quais voc\u00ea se sente mais \u00e0 vontade e que melhor se adequam ao seu estilo pessoal e \u00e0 sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o se esque\u00e7a! Tamb\u00e9m h\u00e1 as op\u00e7\u00f5es de marketing j\u00e1 comprovadas que devem ser levadas em conta. Coisas como\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing por e-mail<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/pt\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de m\u00eddia social<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/pt\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">Estrat\u00e9gias de SEO<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As possibilidades s\u00e3o infinitas. Apenas certifique-se de misturar sua estrat\u00e9gia de marketing de vez em quando para mant\u00ea-la atualizada e divertida - para seus membros e para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea est\u00e1 promovendo seu site monetizado atualmente? Que tipo de resultados est\u00e1 obtendo? Qual dessas tr\u00eas estrat\u00e9gias de marketing voc\u00ea planeja usar? Compartilhe suas ideias nos coment\u00e1rios abaixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Every business owner knows how important marketing is, and monetized WordPress sites are no exception. After all, it doesn\u2019t matter how great your content is. If you don\u2019t market it properly, no one will even know you exist. Now more than ever we&#8217;re surrounded by marketing tools, tactics, and platforms. We&#8217;re told that we&#8217;ve got [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":37812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,94],"tags":[110,187],"class_list":["post-7611","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-marketing","tag-affiliate-marketing","tag-marketing-strategies","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Need more members? 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