As receitas dizem \u00e0s pessoas o que fazer. Os cursos as ensinam a cozinhar.<\/em><\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Por que os cursos funcionam para os criadores de alimentos<\/a><\/li>
Ideias de cursos que funcionam<\/a>
1. Cursos com foco em t\u00e9cnicas<\/a><\/li>
2. Cursos com foco em culin\u00e1ria<\/a><\/li>
3. Cursos com foco em dieta\/objetivos<\/a><\/li>
4. Cursos com foco em equipamentos<\/a><\/li><\/ul><\/li>
Estrutura\u00e7\u00e3o de seu curso<\/a>
A estrutura b\u00e1sica<\/a><\/li>
Exemplo de estrutura de curso de panifica\u00e7\u00e3o<\/a><\/li><\/ul><\/li>
Cria\u00e7\u00e3o do conte\u00fado do curso<\/a>
Produ\u00e7\u00e3o de v\u00eddeo<\/a><\/li>
Materiais de apoio<\/a><\/li>
Testes e tarefas<\/a><\/li><\/ul><\/li>
Configura\u00e7\u00e3o de cursos no MemberPress<\/a>
Criando seu curso<\/a><\/li>
Adi\u00e7\u00e3o de interatividade<\/a><\/li>
Modelos de acesso e pre\u00e7os<\/a><\/li><\/ul><\/li>
Precifica\u00e7\u00e3o de seus cursos<\/a><\/li>
Marketing de seus cursos<\/a>
Pr\u00e9-lan\u00e7amento<\/a><\/li>
Lan\u00e7amento<\/a><\/li>
Em andamento<\/a><\/li><\/ul><\/li>
O que vem a seguir?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
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H\u00e1 uma diferen\u00e7a entre seguir uma receita e saber cozinhar de fato. As receitas s\u00e3o instru\u00e7\u00f5es; cozinhar \u00e9 uma habilidade. Os cursos preenchem essa lacuna.<\/p>\n\n\n\n
Se voc\u00ea puder ensinar (e nem todos podem, n\u00e3o h\u00e1 problema), os cursos s\u00e3o uma maneira fant\u00e1stica de agregar valor \u00e0 sua associa\u00e7\u00e3o de alimentos. <\/p>\n\n\n\n
Eles cobram pre\u00e7os mais altos, criam um envolvimento mais profundo e ajudam seu p\u00fablico a alcan\u00e7ar uma transforma\u00e7\u00e3o real.<\/p>\n\n\n\n
Em minha opini\u00e3o, esse \u00e9 um dos subutilizado oportunidades de monetiza\u00e7\u00e3o para criadores de alimentos<\/a><\/strong>Voc\u00ea j\u00e1 est\u00e1 ensinando por meio de suas receitas, ent\u00e3o por que n\u00e3o formalizar isso?<\/p>\n\n\n\n
Este artigo faz parte de nossa s\u00e9rie passo a passo sobre como criar um site bem-sucedido de alimentos e receitas. Para obter o roteiro completo, incluindo todos os guias da s\u00e9rie, comece aqui \ud83d\udc49 Como criar um site de alimentos e receitas<\/a><\/em><\/p>\n\n\n\n
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<\/span>Por que os cursos funcionam para os criadores de alimentos<\/span><\/h2>\n\n\n\n
Maior valor percebido<\/strong><\/h4>\n\n\n\n
Um curso parece mais substancial do que uma cole\u00e7\u00e3o de receitas. As pessoas esperam pagar mais, e pagam. J\u00e1 vi associa\u00e7\u00f5es de alimentos cobrarem mais de $200 por um \u00fanico curso que levou menos tempo para ser criado do que um m\u00eas de conte\u00fado de receitas.<\/p>\n\n\n\n
Desenvolvimento de habilidades mais profundas<\/strong><\/h4>\n\n\n\n
Ver algu\u00e9m explicar a t\u00e9cnica da faca \u00e9 mais valioso do que ler sobre ela. Os cursos permitem que voc\u00ea ensine de uma forma que as receitas n\u00e3o conseguem.<\/p>\n\n\n\n
A conclus\u00e3o cria lealdade<\/strong><\/h4>\n\n\n\n
Algu\u00e9m que termina seu curso de panifica\u00e7\u00e3o investiu tempo e desenvolveu habilidades com sua orienta\u00e7\u00e3o. Isso cria um v\u00ednculo.<\/p>\n\n\n\n
Potencial de renda passiva<\/strong><\/h4>\n\n\n\n
Crie o curso uma vez e venda-o indefinidamente. Ao contr\u00e1rio das receitas que precisam ser constantemente criadas, os cursos continuam rendendo. Um \u00f3timo modelo para criadores que desejam sair da esteira de conte\u00fado.<\/p>\n\n\n\n
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<\/span>Ideias de cursos que funcionam<\/span><\/h2>\n\n\n\n
Nem todos os t\u00f3picos de culin\u00e1ria s\u00e3o bons cursos. Os melhores t\u00f3picos de cursos compartilham essas caracter\u00edsticas:<\/p>\n\n\n\n
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Transforma\u00e7\u00e3o clara:<\/strong> Os alunos deixam de ser incapazes de fazer algo e passam a ser capazes de faz\u00ea-lo<\/li>\n\n\n\n
Profundidade suficiente:<\/strong> O t\u00f3pico requer mais do que uma \u00fanica receita ou v\u00eddeo para ser dominado<\/li>\n\n\n\n
Demanda do p\u00fablico:<\/strong> As pessoas querem ativamente aprender essa habilidade<\/li>\n\n\n\n
Foco em um nicho espec\u00edfico:<\/strong> O curso atende a um p\u00fablico claramente definido com um problema espec\u00edfico. N\u00e3o \u00e9 \u201cculin\u00e1ria saud\u00e1vel\u201d, mas \u201crefei\u00e7\u00f5es veganas com alto teor de prote\u00edna para m\u00e3es ocupadas\u201d.\u201d Quanto mais espec\u00edfico for o nicho<\/a>, quanto mais f\u00e1cil for atrair os alunos certos e se destacar em um mercado lotado.<\/li>\n<\/ul>\n\n\n\n
<\/span>1. Cursos com foco em t\u00e9cnicas<\/span><\/h3>\n\n\n\n
Fundamentos da cozinha<\/strong><\/h4>\n\n\n\n
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Habilidades com facas (cortes, seguran\u00e7a, velocidade)<\/li>\n\n\n\n
M\u00e9todos b\u00e1sicos de cozimento (refogar, refogar, assar, grelhar)<\/li>\n\n\n\n
Constru\u00e7\u00e3o de sabores (tempero, equil\u00edbrio, camadas)<\/li>\n\n\n\n
Organiza\u00e7\u00e3o e organiza\u00e7\u00e3o da cozinha<\/li>\n<\/ul>\n\n\n\n
T\u00e9cnicas espec\u00edficas<\/strong><\/h4>\n\n\n\n
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Assar p\u00e3o do zero<\/li>\n\n\n\n
Macarr\u00e3o caseiro<\/li>\n\n\n\n
Fermenta\u00e7\u00e3o (massa fermentada, kimchi, kombucha)<\/li>\n\n\n\n
Ci\u00eancia da confeitaria e panifica\u00e7\u00e3o<\/li>\n\n\n\n
Dom\u00ednio de grelhados e defuma\u00e7\u00e3o<\/li>\n\n\n\n
Cozimento sous vide<\/li>\n<\/ul>\n\n\n\n
Recomendo come\u00e7ar com cursos focados em t\u00e9cnicas se voc\u00ea for novo no assunto. Eles t\u00eam a transforma\u00e7\u00e3o antes\/depois mais clara, o que os torna mais f\u00e1ceis de vender e mais satisfat\u00f3rios para os alunos conclu\u00edrem.<\/p>\n\n\n\n
<\/span>2. Cursos com foco em culin\u00e1ria<\/span><\/h3>\n\n\n\n
Mergulhos profundos regionais<\/strong><\/h4>\n\n\n\n
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Culin\u00e1ria tailandesa aut\u00eantica<\/li>\n\n\n\n
Tradi\u00e7\u00f5es de massas italianas<\/li>\n\n\n\n
Molhos-m\u00e3e franceses e seus derivados<\/li>\n\n\n\n
Culin\u00e1ria mexicana regional<\/li>\n\n\n\n
Fundamentos da culin\u00e1ria caseira japonesa<\/li>\n<\/ul>\n\n\n\n
Isso funciona especialmente bem se voc\u00ea tiver experi\u00eancia genu\u00edna ou uma conex\u00e3o hist\u00f3rica com a culin\u00e1ria. Sua autoridade \u00e9 importante aqui.<\/p>\n\n\n\n
<\/span>3. Cursos com foco em dieta\/objetivos<\/span><\/h3>\n\n\n\n
Transi\u00e7\u00f5es de estilo de vida<\/strong><\/h4>\n\n\n\n
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Bootcamp de 30 dias de culin\u00e1ria \u00e0 base de vegetais<\/li>\n\n\n\n
Cozinhando para a sa\u00fade intestinal<\/li>\n\n\n\n
Alimenta\u00e7\u00e3o anti-inflamat\u00f3ria<\/li>\n\n\n\n
Dom\u00ednio da prepara\u00e7\u00e3o de refei\u00e7\u00f5es para semanas agitadas<\/li>\n<\/ul>\n\n\n\n
Os cursos com foco em metas aproveitam a motiva\u00e7\u00e3o que j\u00e1 existe. Uma pessoa que pesquisa \u201ccurso de prepara\u00e7\u00e3o de refei\u00e7\u00f5es\u201d est\u00e1 pronta para comprar; ela j\u00e1 decidiu que precisa de ajuda.<\/p>\n\n\n\n
<\/span>4. Cursos com foco em equipamentos<\/span><\/h3>\n\n\n\n
Dom\u00ednio de ferramentas<\/strong><\/h4>\n\n\n\n
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Instant Pot: do iniciante ao confiante<\/li>\n\n\n\n
Tudo na fritadeira<\/li>\n\n\n\n
Cuidados com o ferro fundido e cozimento<\/li>\n\n\n\n
Fundamentos do forno holand\u00eas<\/li>\n\n\n\n
Batedeira al\u00e9m do b\u00e1sico<\/li>\n<\/ul>\n\n\n\n
Acho que os cursos de equipamentos s\u00e3o subestimados. As pessoas compram essas ferramentas, usam-nas duas vezes e se sentem culpadas. Um curso que as ajude a realmente usar o que possuem? Isso \u00e9 resolver um problema real.<\/p>\n\n\n\n
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<\/span>Estrutura\u00e7\u00e3o de seu curso<\/span><\/h2>\n\n\n\n
Um bom curso tem um arco claro: in\u00edcio, meio e fim, com progresso mensur\u00e1vel ao longo do caminho.<\/p>\n\n\n\n
<\/span>A estrutura b\u00e1sica<\/span><\/h3>\n\n\n\n
M\u00f3dulo 1: Fundamentos<\/strong><\/p>\n\n\n\n
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O que os alunos aprender\u00e3o<\/li>\n\n\n\n
Equipamentos e ingredientes necess\u00e1rios<\/li>\n\n\n\n
Mudan\u00e7as de mentalidade (se aplic\u00e1vel)<\/li>\n\n\n\n
Vit\u00f3rias r\u00e1pidas para aumentar a confian\u00e7a<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulos 2-5: Habilidades b\u00e1sicas<\/strong><\/p>\n\n\n\n
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Desenvolvimento progressivo de habilidades<\/li>\n\n\n\n
Cada m\u00f3dulo se baseia no m\u00f3dulo anterior<\/li>\n\n\n\n
Mistura de instru\u00e7\u00f5es e receitas pr\u00e1ticas<\/li>\n\n\n\n
Pontos de controle para confirmar a compreens\u00e3o<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo final: Montagem<\/strong><\/p>\n\n\n\n
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Aplicar tudo o que foi aprendido<\/li>\n\n\n\n
Receitas mais complexas usando todas as habilidades<\/li>\n\n\n\n
Pr\u00f3ximas etapas para o aprendizado cont\u00ednuo<\/li>\n\n\n\n
Conex\u00e3o ou apoio comunit\u00e1rio<\/li>\n<\/ul>\n\n\n\n
<\/span>Exemplo: Estrutura do curso de panifica\u00e7\u00e3o<\/span><\/h3>\n\n\n\n
M\u00f3dulo 1: No\u00e7\u00f5es b\u00e1sicas de p\u00e3o<\/strong><\/p>\n\n\n\n
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Entendendo a farinha, o fermento e a hidrata\u00e7\u00e3o<\/li>\n\n\n\n
Equipamentos essenciais<\/li>\n\n\n\n
Seu primeiro p\u00e3o simples<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo 2: Desenvolvimento de habilidades com a massa<\/strong><\/p>\n\n\n\n
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M\u00e9todos de mistura<\/li>\n\n\n\n
Amassamento e desenvolvimento do gl\u00faten<\/li>\n\n\n\n
Entendendo a fermenta\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo 3: Modelagem e pontua\u00e7\u00e3o<\/strong><\/p>\n\n\n\n
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Formas b\u00e1sicas<\/li>\n\n\n\n
Criando tens\u00e3o<\/li>\n\n\n\n
Pontua\u00e7\u00e3o para expans\u00e3o e est\u00e9tica<\/li>\n<\/ul>\n\n\n\n
Module 4: Cozimento e solu\u00e7\u00e3o de problemas<\/strong><\/p>\n\n\n\n
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Configura\u00e7\u00e3o do forno e vapor<\/li>\n\n\n\n
Saber quando o p\u00e3o est\u00e1 pronto<\/li>\n\n\n\n
Problemas e corre\u00e7\u00f5es comuns<\/li>\n<\/ul>\n\n\n\n
M\u00f3dulo 5: Al\u00e9m dos p\u00e3es b\u00e1sicos<\/strong><\/p>\n\n\n\n
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Massas enriquecidas<\/li>\n\n\n\n
Introdu\u00e7\u00e3o ao Sourdough<\/li>\n\n\n\n
P\u00e3es especiais<\/li>\n<\/ul>\n\n\n\n
B\u00f4nus: Receitas de p\u00e3es<\/strong><\/p>\n\n\n\n
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10 receitas testadas que aplicam as t\u00e9cnicas do curso<\/li>\n<\/ul>\n\n\n\n
Est\u00e1 vendo como cada m\u00f3dulo se baseia no anterior? No final, os alunos compreendem\u00a0por que<\/em>\u00a0as coisas funcionam, e n\u00e3o apenas seguir receitas cegamente. Essa \u00e9 a transforma\u00e7\u00e3o que voc\u00ea est\u00e1 vendendo.<\/p>\n\n\n\n
\n\tLEIA Como estruturar seu curso on-line para obter o m\u00e1ximo de envolvimento<\/a>\n<\/div>\n\n\n\n\n
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<\/span>Cria\u00e7\u00e3o do conte\u00fado do curso<\/span><\/h2>\n\n\n\n
<\/span>Produ\u00e7\u00e3o de v\u00eddeo<\/span><\/h3>\n\n\n\n
O v\u00eddeo \u00e9 a principal m\u00eddia para cursos de culin\u00e1ria. Voc\u00ea n\u00e3o precisa de produ\u00e7\u00e3o profissional<\/a>, mas voc\u00ea precisa:<\/p>\n\n\n\n
Qualidade de v\u00eddeo suficientemente boa:<\/strong><\/p>\n\n\n\n
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C\u00e2mera est\u00e1vel (trip\u00e9 essencial)<\/li>\n\n\n\n
Ilumina\u00e7\u00e3o adequada (luz natural ou softbox b\u00e1sico)<\/li>\n\n\n\n
Vis\u00e3o clara de sua superf\u00edcie de trabalho<\/li>\n\n\n\n
V\u00e1rios \u00e2ngulos ajudam na t\u00e9cnica<\/li>\n<\/ul>\n\n\n\n
\u00c1udio n\u00edtido:<\/strong><\/p>\n\n\n\n
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Microfone externo (os microfones embutidos na c\u00e2mera geralmente s\u00e3o p\u00e9ssimos)<\/li>\n\n\n\n
Ambiente silencioso<\/li>\n\n\n\n
Ritmo de fala claro<\/li>\n<\/ul>\n\n\n\n
No\u00e7\u00f5es b\u00e1sicas de edi\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n
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Eliminar erros e tempos mortos<\/li>\n\n\n\n
Adicionar sobreposi\u00e7\u00f5es de texto para pontos-chave<\/li>\n\n\n\n
Inclua close-ups de momentos importantes<\/li>\n\n\n\n
Mantenha o foco dos v\u00eddeos (10 a 20 minutos geralmente funcionam bem)<\/li>\n<\/ul>\n\n\n\n
\n\t LEIA Como fazer produ\u00e7\u00e3o de v\u00eddeo de forma econ\u00f4mica<\/a>\n<\/div>\n\n\n\n\n
<\/span>Materiais de apoio<\/span><\/h3>\n\n\n\n
O v\u00eddeo por si s\u00f3 n\u00e3o \u00e9 suficiente. Incluir:<\/p>\n\n\n\n
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Receitas escritas<\/strong> para cada prato demonstrado<\/li>\n\n\n\n
Resumos de t\u00e9cnicas<\/strong> os alunos podem consultar<\/li>\n\n\n\n
Listas de equipamentos<\/strong> com recomenda\u00e7\u00f5es espec\u00edficas<\/li>\n\n\n\n
Listas de compras<\/strong> para receitas pr\u00e1ticas<\/li>\n\n\n\n
Guias para impress\u00e3o<\/strong> para refer\u00eancia na cozinha<\/li>\n<\/ul>\n\n\n\n
<\/span>Testes e tarefas<\/span><\/h3>\n\n\n\n
Os elementos interativos melhoram o aprendizado e as taxas de conclus\u00e3o:<\/p>\n\n\n\n
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Verifica\u00e7\u00f5es de conhecimento:<\/strong> Testes r\u00e1pidos ap\u00f3s cada m\u00f3dulo<\/li>\n\n\n\n
Exerc\u00edcios pr\u00e1ticos:<\/strong> \u201cFa\u00e7a esta receita e compartilhe seus resultados\u201d<\/li>\n\n\n\n
Envio de fotos:<\/strong> Os alunos compartilham suas tentativas para receber feedback<\/li>\n\n\n\n
Demonstra\u00e7\u00f5es de habilidades:<\/strong> O pr\u00f3prio v\u00eddeo executando uma t\u00e9cnica<\/li>\n<\/ul>\n\n\n\nMemberPress Testes<\/a> permite que voc\u00ea adicione avalia\u00e7\u00f5es diretamente aos seus cursos. Recomendo us\u00e1-las no final dos m\u00f3dulos t\u00e9cnicos. Isso ajuda os alunos a confirmar que realmente absorveram o material antes de prosseguir.<\/p>\n\n\n\n
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<\/span>Configura\u00e7\u00e3o de cursos no MemberPress<\/span><\/h2>\n\n\n\n
O curso MemberPress \u00e9 um curso completo de sistema de gerenciamento de aprendizado<\/a> incorporado ao plug-in.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >>> Cursos MemberPRESS Vis\u00e3o geral dos recursos<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Your_Course\"><\/span>Criando seu curso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Certifique-se de que voc\u00ea tenha o <a href=\"https:\/\/memberpress.com\/pt\/docs\/getting-started-with-memberpress-courses\/\" title=\"\">Complemento dos cursos MemberPress<\/a> ativado<\/li>\n\n\n\n<li>Ir para <strong>Cursos MP > Cursos > Adicionar novo<\/strong><\/li>\n\n\n\n<li>Digite o t\u00edtulo e a descri\u00e7\u00e3o do curso<\/li>\n\n\n\n<li>Adicione se\u00e7\u00f5es (m\u00f3dulos) usando a guia Curriculum<\/li>\n\n\n\n<li>Adicionar li\u00e7\u00f5es em cada se\u00e7\u00e3o<\/li>\n\n\n\n<li>Para cada li\u00e7\u00e3o, adicione seu v\u00eddeo, texto e recursos para download<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_Interactivity\"><\/span>Adi\u00e7\u00e3o de interatividade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Testes<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Instale o complemento MemberPress Quizzes. Voc\u00ea pode adicionar testes no final das li\u00e7\u00f5es ou m\u00f3dulos para verificar a compreens\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"UQC5goVrn1fKTwER6tb4M9GzIhmBs0kW7JLNXSd8jyOx2AlZ\"><div class=\"responsive-video\"><iframe title=\"Como adicionar um QUIZ a um curso do MemberPress (Tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ePnSiX1lu3k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO CRIAR UM QUESTION\u00c1RIO NOS CURSOS DO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Atribui\u00e7\u00f5es<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Deseja que seus alunos enviem projetos mais detalhados antes de serem aprovados? Ou incentivar o conte\u00fado gerado pelo usu\u00e1rio? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o complemento de tarefas MemberPress, os alunos podem carregar ou enviar links para o projeto conclu\u00eddo para sua avalia\u00e7\u00e3o. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"eEORC\"><div class=\"responsive-video\"><iframe title=\"Como adicionar e avaliar exerc\u00edcios nos cursos do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJssJuPUv24?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Certificados<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O complemento Certificates do MemberPress gera automaticamente certificados de conclus\u00e3o. Para cursos de culin\u00e1ria, isso \u00e9 surpreendentemente motivador; as pessoas gostam de ter provas de que terminaram algo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"HUEoVMli9PJ8OIMW5fpwj6uLW0XNBVTRsahjp06UQYbY47ceoBwC45SItNSeJvkriOHX9P7hgAZadn\"><div class=\"responsive-video\"><iframe title=\"Como oferecer certificados nos cursos do MemberPress (+ aumentar as vendas dos cursos!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BBajlMFf9UE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >>> Como oferecer um certificado nos seus cursos MemberPress<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Acompanhamento do progresso<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress rastreia automaticamente a situa\u00e7\u00e3o dos alunos no curso. Eles podem ver o progresso deles e voc\u00ea pode ver as taxas de conclus\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"362\" height=\"647\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg\" alt=\"Acompanhamento do progresso nos cursos do MemberPress\" class=\"wp-image-74490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg 362w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-168x300.jpg 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-28x50.jpg 28w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-95x170.jpg 95w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-344x614.jpg 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-290x518.jpg 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-87x156.jpg 87w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><figcaption class=\"wp-element-caption\">Acompanhamento do progresso nos cursos do MemberPress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Access_and_Pricing_Models\"><\/span>Modelos de acesso e pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Compra de curso aut\u00f4nomo<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Crie uma associa\u00e7\u00e3o especificamente para este curso. Pagamento \u00fanico ($47-297, dependendo da profundidade), acesso vital\u00edcio.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Inclu\u00eddo na associa\u00e7\u00e3o premium<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Adicione o curso como um benef\u00edcio de seus n\u00edveis de associa\u00e7\u00e3o mais altos. \u00d3timo para reten\u00e7\u00e3o; as pessoas n\u00e3o querem perder o acesso a cursos que n\u00e3o conclu\u00edram.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Abordagem h\u00edbrida<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Os membros b\u00e1sicos podem comprar cursos individualmente. Os membros Premium recebem todos os cursos inclu\u00eddos. Isso cria um caminho natural de atualiza\u00e7\u00e3o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Your_Courses\"><\/span>Precifica\u00e7\u00e3o de seus cursos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O pre\u00e7o do curso depende da profundidade, da qualidade da produ\u00e7\u00e3o e da transforma\u00e7\u00e3o que voc\u00ea oferece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minicursos (1-2 horas no total):<\/strong> $27-47<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Foco em uma \u00fanica t\u00e9cnica<\/li>\n\n\n\n<li>Implementa\u00e7\u00e3o r\u00e1pida<\/li>\n\n\n\n<li>Ponto de entrada para seu ensino<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cursos padr\u00e3o (3-6 horas no total):<\/strong> $67-147<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desenvolvimento completo de habilidades<\/li>\n\n\n\n<li>V\u00e1rios m\u00f3dulos com progress\u00e3o<\/li>\n\n\n\n<li>Transforma\u00e7\u00e3o significativa<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cursos abrangentes (mais de 8 horas):<\/strong> $197-497<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dom\u00ednio profundo de um t\u00f3pico<\/li>\n\n\n\n<li>Materiais de apoio abrangentes<\/li>\n\n\n\n<li>Componente comunit\u00e1rio ou de treinamento<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inclu\u00eddo na associa\u00e7\u00e3o:<\/strong><strong><br><\/strong>Se os cursos estiverem inclu\u00eddos em uma associa\u00e7\u00e3o de $25\/m\u00eas, voc\u00ea estar\u00e1 efetivamente sendo pago ao longo do tempo. Um membro que permanece 6 meses pagou $150 pelo acesso.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8d0ac43fabc5768907def74affdb1d59\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-price-your-online-course\/\" class=\"button button-blue center\">LEIA Como definir o pre\u00e7o de seu curso on-line para obter lucros m\u00e1ximos (7 etapas)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Your_Courses\"><\/span>Marketing de seus cursos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-Launch\"><\/span>Pr\u00e9-lan\u00e7amento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Divulgue o curso para sua lista de e-mails<\/li>\n\n\n\n<li>Compartilhe os bastidores da cria\u00e7\u00e3o do curso<\/li>\n\n\n\n<li>Reunir informa\u00e7\u00f5es sobre o que incluir<\/li>\n\n\n\n<li>Criar uma lista de espera<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch\"><\/span>Lan\u00e7amento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sequ\u00eancia de e-mail para sua lista<\/li>\n\n\n\n<li>Pre\u00e7o especial de lan\u00e7amento (cria urg\u00eancia)<\/li>\n\n\n\n<li>B\u00f4nus para inscri\u00e7\u00f5es antecipadas<\/li>\n\n\n\n<li>Depoimentos de testadores beta, se dispon\u00edveis<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ongoing\"><\/span>Em andamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Destacar cursos em postagens de blog relevantes<\/li>\n\n\n\n<li>Mostrar o conte\u00fado do curso como op\u00e7\u00e3o de upgrade quando os visitantes visualizarem receitas gratuitas<\/li>\n\n\n\n<li>Incluir na integra\u00e7\u00e3o de membros<\/li>\n\n\n\n<li>Promover para membros que ainda n\u00e3o se inscreveram<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e232cb8eda51925a82f5b397a25649b8\" href=\"https:\/\/memberpress.com\/pt\/blog\/online-courses-attract-students\/\" class=\"button button-blue center\">LEIA Como divulgar seu curso on-line (50 maneiras)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">O que vem a seguir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os cursos proporcionam um aprendizado estruturado, mas muitos entusiastas da gastronomia tamb\u00e9m querem se conectar com a comunidade. Os f\u00f3runs e espa\u00e7os de discuss\u00e3o podem agregar um valor significativo \u00e0 sua associa\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3309575597ca7d38f4f61cd127ed8ee7\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-community-for-your-food-and-recipe-site\/\" class=\"button button-orange center\">LEIA Como criar uma comunidade para seu site de alimentos e receitas<\/a>\n<\/div>\n\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Que habilidade culin\u00e1ria voc\u00ea mais gostaria de aprender em um curso? Compartilhe nos coment\u00e1rios!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Recipes tell people what to make. Courses teach them how to cook. There\u2019s a difference between following a recipe and actually knowing how to cook. Recipes are instructions; cooking is a skill. Courses bridge that gap. 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