{"id":79407,"date":"2026-04-02T08:00:00","date_gmt":"2026-04-02T12:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=79407"},"modified":"2026-03-02T11:11:53","modified_gmt":"2026-03-02T16:11:53","slug":"building-and-selling-online-cooking-courses","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/","title":{"rendered":"Building and Selling Online Cooking Courses"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p><em>Recipes tell people what to make. Courses teach them how to cook.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ce951c35688\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ce951c35688\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Why_Courses_Work_for_Food_Creators\" >Why Courses Work for Food Creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Course_Ideas_That_Work\" >Course Ideas That Work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#1_Technique-Focused_Courses\" >1. Technique-Focused Courses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#2_Cuisine-Focused_Courses\" >2. Cuisine-Focused Courses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#3_DietGoal-Focused_Courses\" >3. Diet\/Goal-Focused Courses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#4_Equipment-Focused_Courses\" >4. Equipment-Focused Courses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Structuring_Your_Course\" >Structuring Your Course<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#The_Basic_Framework\" >The Basic Framework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Example_Bread_Baking_Course_Structure\" >Example Bread Baking Course Structure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Creating_Course_Content\" >Creating Course Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Video_Production\" >Video Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Supporting_Materials\" >Supporting Materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Quizzes_and_Assignments\" >Quizzes and Assignments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Setting_Up_Courses_in_MemberPress\" >Setting Up Courses in MemberPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Creating_Your_Course\" >Creating Your Course<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Adding_Interactivity\" >Adding Interactivity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Access_and_Pricing_Models\" >Access and Pricing Models<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Pricing_Your_Courses\" >Pricing Your Courses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Marketing_Your_Courses\" >Marketing Your Courses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Pre-Launch\" >Pre-Launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Launch\" >Launch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Ongoing\" >Ongoing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/#Whats_Next\" >What\u2019s Next?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p>There\u2019s a difference between following a recipe and actually knowing how to cook. Recipes are instructions; cooking is a skill. Courses bridge that gap.<\/p>\n\n\n\n<p>If you can teach (and not everyone can; that\u2019s okay), courses are a fantastic way to add value to your food membership. <\/p>\n\n\n\n<p>They command higher prices, create deeper engagement, and help your audience achieve real transformation.<\/p>\n\n\n\n<p>In my opinion, this is one of the most <strong>underutilized <a href=\"https:\/\/memberpress.com\/monetize-food-blog\/\" title=\"\">monetization opportunities for food creators<\/a><\/strong>: you\u2019re already teaching through your recipes, so why not formalize it?<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#00a8ff38\">\ud83d\udccc This article is part of our step-by-step series on building a successful food and recipe website. For the complete roadmap, including every guide in the series, start here \ud83d\udc49<em> <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-food-and-recipe-website\" title=\"\">How to Create a Food and Recipe Website<\/a><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Courses_Work_for_Food_Creators\"><\/span>Why Courses Work for Food Creators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Higher perceived value<\/strong><\/h4>\n\n\n\n<p>A course feels more substantial than a collection of recipes. People expect to pay more, and they do. I\u2019ve seen food memberships charge $200+ for a single course that took less time to create than a month of recipe content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Deeper skill building<\/strong><\/h4>\n\n\n\n<p>Watching someone explain knife technique is more valuable than reading about it. Courses let you teach in ways recipes can\u2019t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Completion creates loyalty<\/strong><\/h4>\n\n\n\n<p>Someone who finishes your bread-baking course has invested time and built skills with your guidance. That creates a bond.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Passive income potential<\/strong><\/h4>\n\n\n\n<p>Build the course once, sell it indefinitely. Unlike recipes that need constant new creation, courses keep earning. A great model for creators who want to ease off the content treadmill.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Course_Ideas_That_Work\"><\/span>Course Ideas That Work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not all cooking topics make good courses. The best course topics share these traits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear transformation:<\/strong> Students go from not being able to do something to being able to do it<\/li>\n\n\n\n<li><strong>Enough depth:<\/strong> The topic requires more than a single recipe or video to master<\/li>\n\n\n\n<li><strong>Audience demand:<\/strong> People actively want to learn this skill<\/li>\n\n\n\n<li><strong>Specific niche focus:<\/strong> The course serves a clearly defined audience with a specific problem. Not \u201chealthy cooking,\u201d but \u201chigh-protein vegan meals for busy mums.\u201d  <a href=\"https:\/\/memberpress.com\/blog\/choosing-your-food-website-niche\" title=\"\">The more specific the niche<\/a>, the easier it is to attract the right students and stand out in a crowded market.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Technique-Focused_Courses\"><\/span>1. Technique-Focused Courses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kitchen Fundamentals<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knife skills (cuts, safety, speed)<\/li>\n\n\n\n<li>Basic cooking methods (saut\u00e9, braise, roast, grill)<\/li>\n\n\n\n<li>Flavor building (seasoning, balancing, layering)<\/li>\n\n\n\n<li>Kitchen organization and mise en place<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Specific Techniques<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bread baking from scratch<\/li>\n\n\n\n<li>Homemade pasta<\/li>\n\n\n\n<li>Fermentation (sourdough, kimchi, kombucha)<\/li>\n\n\n\n<li>Pastry and baking science<\/li>\n\n\n\n<li>Grilling and smoking mastery<\/li>\n\n\n\n<li>Sous vide cooking<\/li>\n<\/ul>\n\n\n\n<p>I recommend starting with technique-focused courses if you\u2019re new to this. They have the clearest before\/after transformation, which makes them easier to sell and more satisfying for students to complete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cuisine-Focused_Courses\"><\/span>2. Cuisine-Focused Courses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Regional Deep Dives<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authentic Thai home cooking<\/li>\n\n\n\n<li>Italian pasta traditions<\/li>\n\n\n\n<li>French mother sauces and their derivatives<\/li>\n\n\n\n<li>Regional Mexican cuisine<\/li>\n\n\n\n<li>Japanese home cooking essentials<\/li>\n<\/ul>\n\n\n\n<p>These work especially well if you have genuine expertise or heritage connection to the cuisine. Your authority matters here.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_DietGoal-Focused_Courses\"><\/span>3. Diet\/Goal-Focused Courses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lifestyle Transitions<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>30-day plant-based cooking bootcamp<\/li>\n\n\n\n<li>Cooking for gut health<\/li>\n\n\n\n<li>Anti-inflammatory eating<\/li>\n\n\n\n<li>Meal prep mastery for busy weeks<\/li>\n<\/ul>\n\n\n\n<p>Goal-focused courses tap into motivation that already exists. Someone searching for \u201cmeal prep course\u201d is ready to buy; they\u2019ve already decided they need help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Equipment-Focused_Courses\"><\/span>4. Equipment-Focused Courses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Tool Mastery<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instant Pot from beginner to confident<\/li>\n\n\n\n<li>Air fryer everything<\/li>\n\n\n\n<li>Cast iron care and cooking<\/li>\n\n\n\n<li>Dutch oven essentials<\/li>\n\n\n\n<li>Stand mixer beyond basics<\/li>\n<\/ul>\n\n\n\n<p>I think equipment courses are underrated. People buy these tools, use them twice, and feel guilty. A course that helps them actually use what they own? That\u2019s solving a real problem.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structuring_Your_Course\"><\/span>Structuring Your Course<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A good course has a clear arc: beginning, middle, end, with measurable progress along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basic_Framework\"><\/span>The Basic Framework<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Module 1: Foundation<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What students will learn<\/li>\n\n\n\n<li>Equipment and ingredients needed<\/li>\n\n\n\n<li>Mindset shifts (if applicable)<\/li>\n\n\n\n<li>Quick wins to build confidence<\/li>\n<\/ul>\n\n\n\n<p><strong>Modules 2-5: Core Skills<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Progressive skill building<\/li>\n\n\n\n<li>Each module builds on the previous<\/li>\n\n\n\n<li>Mix of instruction and practice recipes<\/li>\n\n\n\n<li>Checkpoints to confirm understanding<\/li>\n<\/ul>\n\n\n\n<p><strong>Final Module: Putting It Together<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Applying everything learned<\/li>\n\n\n\n<li>More complex recipes using all skills<\/li>\n\n\n\n<li>Next steps for continued learning<\/li>\n\n\n\n<li>Community connection or support<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_Bread_Baking_Course_Structure\"><\/span>Example: Bread Baking Course Structure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Module 1: Bread Basics<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understanding flour, yeast, and hydration<\/li>\n\n\n\n<li>Essential equipment<\/li>\n\n\n\n<li>Your first simple loaf<\/li>\n<\/ul>\n\n\n\n<p><strong>Module 2: Developing Dough Skills<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mixing methods<\/li>\n\n\n\n<li>Kneading and gluten development<\/li>\n\n\n\n<li>Understanding fermentation<\/li>\n<\/ul>\n\n\n\n<p><strong>Module 3: Shaping and Scoring<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic shapes<\/li>\n\n\n\n<li>Creating tension<\/li>\n\n\n\n<li>Scoring for expansion and aesthetics<\/li>\n<\/ul>\n\n\n\n<p><strong>Module 4: Baking and Troubleshooting<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oven setup and steam<\/li>\n\n\n\n<li>Knowing when bread is done<\/li>\n\n\n\n<li>Common problems and fixes<\/li>\n<\/ul>\n\n\n\n<p><strong>Module 5: Beyond Basic Loaves<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enriched doughs<\/li>\n\n\n\n<li>Sourdough introduction<\/li>\n\n\n\n<li>Specialty breads<\/li>\n<\/ul>\n\n\n\n<p><strong>Bonus: Bread Recipes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10 tested recipes applying course techniques<\/li>\n<\/ul>\n\n\n\n<p>See how each module builds on the last? By the end, students understand\u00a0<em>why<\/em>\u00a0things work, not just blindly following recipes. That\u2019s the transformation you\u2019re selling.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d17b800a15755e19a0ce8761899bfd3b\" href=\"http:\/\/How%20to%20Structure%20Your%20Online%20Course%20for%20Maximum%20Engagement\" class=\"button button-blue center\">READ How to Structure Your Online Course for Maximum Engagement<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Course_Content\"><\/span>Creating Course Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Production\"><\/span>Video Production<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Video is the primary medium for cooking courses. <a href=\"https:\/\/memberpress.com\/blog\/diy-home-video-setup\/\" title=\"\">You don\u2019t need professional production<\/a>, but you do need:<\/p>\n\n\n\n<p><strong>Good enough video quality:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Steady camera (tripod essential)<\/li>\n\n\n\n<li>Adequate lighting (natural light or basic softbox)<\/li>\n\n\n\n<li>Clear view of your work surface<\/li>\n\n\n\n<li>Multiple angles help for technique<\/li>\n<\/ul>\n\n\n\n<p><strong>Clear audio:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>External microphone (built-in camera mics are usually terrible)<\/li>\n\n\n\n<li>Quiet environment<\/li>\n\n\n\n<li>Clear speaking pace<\/li>\n<\/ul>\n\n\n\n<p><strong>Editing basics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cut out mistakes and dead time<\/li>\n\n\n\n<li>Add text overlays for key points<\/li>\n\n\n\n<li>Include close-ups of important moments<\/li>\n\n\n\n<li>Keep videos focused (10-20 minutes typically works well)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_5cbaef234dac2d9910ad1068f002b3b2\" href=\"https:\/\/memberpress.com\/blog\/how-to-do-video-production-on-the-cheap\/\" class=\"button button-blue center\">READ How to do Video Production on the Cheap<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Supporting_Materials\"><\/span>Supporting Materials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Video alone isn\u2019t enough. Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Written recipes<\/strong> for every dish demonstrated<\/li>\n\n\n\n<li><strong>Technique summaries<\/strong> students can reference<\/li>\n\n\n\n<li><strong>Equipment lists<\/strong> with specific recommendations<\/li>\n\n\n\n<li><strong>Shopping lists<\/strong> for practice recipes<\/li>\n\n\n\n<li><strong>Printable guides<\/strong> for reference in the kitchen<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quizzes_and_Assignments\"><\/span>Quizzes and Assignments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interactive elements improve learning and completion rates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Knowledge checks:<\/strong> Quick quizzes after each module<\/li>\n\n\n\n<li><strong>Practice assignments:<\/strong> \u201cMake this recipe and share your results\u201d<\/li>\n\n\n\n<li><strong>Photo submissions:<\/strong> Students share their attempts for feedback<\/li>\n\n\n\n<li><strong>Skill demonstrations:<\/strong> Video themselves performing a technique<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/how-to-add-quizzes-to-your-courses\/\" title=\"\">MemberPress Quizzes<\/a> lets you add assessments directly to your courses. I recommend using these at the end of technique modules. It helps students confirm they\u2019ve actually absorbed the material before moving on.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_Up_Courses_in_MemberPress\"><\/span>Setting Up Courses in MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MemberPress Courses is a full <a href=\"https:\/\/memberpress.com\/courses\" title=\"How to Sell Courses with WordPress\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">learning management system<\/a> built into the plugin.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VEGlzeBkIbdaqcR\"><div class=\"responsive-video\"><iframe title=\"MemberPress Courses Highlight\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/phKJUcAbk_Q?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> MemberPRESS Courses Feature OVERVIEW<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Your_Course\"><\/span>Creating Your Course<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make sure you have the <a href=\"https:\/\/memberpress.com\/docs\/getting-started-with-memberpress-courses\/\" title=\"\">MemberPress Courses add-on<\/a> activated<\/li>\n\n\n\n<li>Go to <strong>MP Courses > Courses > Add New<\/strong><\/li>\n\n\n\n<li>Enter your course title and description<\/li>\n\n\n\n<li>Add sections (modules) using the Curriculum tab<\/li>\n\n\n\n<li>Add lessons within each section<\/li>\n\n\n\n<li>For each lesson, add your video, text, and downloadable resources<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_Interactivity\"><\/span>Adding Interactivity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quizzes<\/strong><\/h4>\n\n\n\n<p>Install the MemberPress Quizzes add-on. You can add quizzes at the end of lessons or modules to check understanding.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"W6pVdzxQylPLGMYFw7ETONun5SbqD\"><div class=\"responsive-video\"><iframe title=\"How to Add a QUIZ to a MemberPress Course (Full Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ePnSiX1lu3k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> HOW TO CREATE A QUIZ IN MEMBERPRESS COURSES<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Assignments<\/strong><\/h4>\n\n\n\n<p>Want your students to submit more in-depth projects before passing? Or encourage user generated content? <\/p>\n\n\n\n<p>With the MemberPress assignments add-on, students can upload or send links to their finished project for your assessment. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Wd406RnVY5HaqFoTpO1iBPLvEhlAG9gNyfQ3kwMCmD2JzK8Xrj\"><div class=\"responsive-video\"><iframe title=\"How to Add and Grade Assignments in MemberPress Courses\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJssJuPUv24?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Certificates<\/strong><\/h4>\n\n\n\n<p>The MemberPress Certificates add-on automatically generates completion certificates. For cooking courses, this is surprisingly motivating; people like having proof they finished something.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"0BbYxH9SVAjvRpZFGrwmgouke73NU\"><div class=\"responsive-video\"><iframe title=\"How to Offer Certificates w\/ MemberPress Courses (+ BOOST Course Sales!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BBajlMFf9UE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> How TO OFFER A CERTIFICATE on YOUR MEMBERPRESS COURSES<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Progress tracking<\/strong><\/h4>\n\n\n\n<p>MemberPress automatically tracks where students are in the course. They can see their progress, and you can see completion rates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"362\" height=\"647\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg\" alt=\"Progress Tracking in MemberPress Courses\" class=\"wp-image-74490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg 362w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-168x300.jpg 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-28x50.jpg 28w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-95x170.jpg 95w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-344x614.jpg 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-290x518.jpg 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-87x156.jpg 87w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><figcaption class=\"wp-element-caption\">Progress Tracking in MemberPress Courses<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Access_and_Pricing_Models\"><\/span>Access and Pricing Models<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Standalone course purchase<\/strong><\/h4>\n\n\n\n<p>Create a membership specifically for this course. One-time payment ($47-297 depending on depth), lifetime access.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Included in premium membership<\/strong><\/h4>\n\n\n\n<p>Add the course as a benefit of your higher membership tiers. Great for retention; people don\u2019t want to lose access to courses they haven\u2019t finished.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Hybrid approach<\/strong><\/h4>\n\n\n\n<p>Basic members can purchase courses individually. Premium members get all courses included. This creates a natural upgrade path.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Your_Courses\"><\/span>Pricing Your Courses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Course pricing depends on depth, production quality, and the transformation you deliver.<\/p>\n\n\n\n<p><strong>Mini-courses (1-2 hours total):<\/strong> $27-47<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single technique focus<\/li>\n\n\n\n<li>Quick implementation<\/li>\n\n\n\n<li>Entry point to your teaching<\/li>\n<\/ul>\n\n\n\n<p><strong>Standard courses (3-6 hours total):<\/strong> $67-147<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complete skill development<\/li>\n\n\n\n<li>Multiple modules with progression<\/li>\n\n\n\n<li>Significant transformation<\/li>\n<\/ul>\n\n\n\n<p><strong>Comprehensive courses (8+ hours):<\/strong> $197-497<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deep mastery of a topic<\/li>\n\n\n\n<li>Extensive supporting materials<\/li>\n\n\n\n<li>Community or coaching component<\/li>\n<\/ul>\n\n\n\n<p><strong>Bundled with membership:<\/strong><strong><br><\/strong>If courses are included in a $25\/month membership, you\u2019re effectively getting paid over time. A member who stays 6 months has paid $150 for access.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8d0ac43fabc5768907def74affdb1d59\" href=\"https:\/\/memberpress.com\/blog\/how-to-price-your-online-course\/\" class=\"button button-blue center\">READ How to Price Your Online Course for Max Profits (7 Steps)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Your_Courses\"><\/span>Marketing Your Courses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-Launch\"><\/span>Pre-Launch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tease the course to your email list<\/li>\n\n\n\n<li>Share behind-the-scenes of course creation<\/li>\n\n\n\n<li>Gather input on what to include<\/li>\n\n\n\n<li>Build a waitlist<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch\"><\/span>Launch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email sequence to your list<\/li>\n\n\n\n<li>Special launch pricing (creates urgency)<\/li>\n\n\n\n<li>Bonuses for early enrollment<\/li>\n\n\n\n<li>Testimonials from beta testers if available<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ongoing\"><\/span>Ongoing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feature courses in relevant blog posts<\/li>\n\n\n\n<li>Show course content as upgrade option when visitors view free recipes<\/li>\n\n\n\n<li>Include in member onboarding<\/li>\n\n\n\n<li>Promote to members who haven\u2019t enrolled yet<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e232cb8eda51925a82f5b397a25649b8\" href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\" class=\"button button-blue center\">READ How to Market Your Online Course (50 Ways)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Next?<\/h2>\n\n\n\n<p>Courses provide structured learning, but many food enthusiasts also want community connection. Forums and discussion spaces can add significant value to your membership.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3309575597ca7d38f4f61cd127ed8ee7\" href=\"https:\/\/memberpress.com\/blog\/building-community-for-your-food-and-recipe-site\" class=\"button button-orange center\">READ Building Community for Your Food and Recipe Site<\/a>\n<\/div>\n\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p><strong>What cooking skill would you most want to learn through a course? Share in the comments!<\/strong><\/p>\n\n\n\n<p><strong>If you found this article helpful, follow us on\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>, and\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Recipes tell people what to make. Courses teach them how to cook. There\u2019s a difference between following a recipe and actually knowing how to cook. Recipes are instructions; cooking is a skill. Courses bridge that gap. If you can teach (and not everyone can; that\u2019s okay), courses are a fantastic way to add value to [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":79488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1559,792,1558],"tags":[],"class_list":{"0":"post-79407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-and-recipe-sites","8":"category-courses","9":"category-use-cases","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Recipes tell people what to make. Courses teach them how to cook. There&#039;s a difference between following a recipe and actually knowing how to cook. Recipes are instructions; cooking is a skill. Courses bridge that gap. If you can teach (and not everyone can; that&#039;s okay), courses are a fantastic way to add value to\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-and-selling-online-cooking-courses\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Building and Selling Online Cooking Courses\" \/>\n\t\t<meta property=\"og:description\" content=\"Recipes tell people what to make. 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