Configure as sequ\u00eancias de e-mail corretas uma vez e elas converter\u00e3o assinantes, integrar\u00e3o novos membros e combater\u00e3o a rotatividade no piloto autom\u00e1tico. Veja exatamente o que criar para seu site de associa\u00e7\u00e3o de alimentos.<\/em><\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Por que o e-mail \u00e9 importante para associa\u00e7\u00f5es de alimentos<\/a><\/li>
Como conectar o MemberPress ao e-mail<\/a>
Configura\u00e7\u00e3o da integra\u00e7\u00e3o<\/a><\/li><\/ul><\/li>
Sequ\u00eancias de e-mail essenciais para sites de alimentos<\/a>
1. Sequ\u00eancia de boas-vindas ao assinante gratuito<\/a><\/li>
2. Sequ\u00eancia de boas-vindas aos novos associados<\/a><\/li>
3. Engajamento cont\u00ednuo dos membros<\/a><\/li>
4. Sequ\u00eancia de reengajamento de membros<\/a><\/li>
5. Sequ\u00eancia de pagamento com falha<\/a><\/li>
6. Acompanhamento de cancelamento<\/a><\/li><\/ul><\/li>
Ideias de e-mail espec\u00edficas para alimentos<\/a>
E-mails de receitas<\/a><\/li>
E-mails educacionais<\/a><\/li>
E-mails de engajamento<\/a><\/li>
E-mails pessoais<\/a><\/li><\/ul><\/li>
Conte\u00fado de gotejamento por e-mail<\/a><\/li>
Medi\u00e7\u00e3o do desempenho do e-mail<\/a><\/li>
Ganhos r\u00e1pidos para come\u00e7ar hoje<\/a><\/li>
Comece a preparar a massa!<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
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A automa\u00e7\u00e3o de e-mails permite que voc\u00ea mantenha relacionamentos com centenas ou milhares de membros sem acrescentar horas \u00e0 sua semana.<\/p>\n\n\n\n
Os e-mails certos, enviados nos momentos certos, podem:<\/p>\n\n\n\n
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transformar assinantes gratuitos em membros pagantes, <\/li>\n\n\n\n
manter os membros ativos engajados, <\/li>\n\n\n\n
e reconquistar pessoas que se afastaram. <\/li>\n<\/ul>\n\n\n\n
E depois que voc\u00ea os configura, eles simplesmente funcionam.<\/p>\n\n\n\n
Especificamente para sites de alimentos, o e-mail \u00e9 poderoso porque cozinhar \u00e9 algo di\u00e1rio. Seus membros precisam de ideias de refei\u00e7\u00f5es constantemente, o que significa oportunidades constantes de agregar valor.<\/p>\n\n\n\n
Apresentarei a voc\u00ea as principais sequ\u00eancias de e-mail para sua site de alimentos e receitas, e como configurar tudo isso no MemberPress<\/a>.<\/p>\n\n\n\n
Este artigo faz parte de nossa s\u00e9rie passo a passo sobre como criar um site bem-sucedido de alimentos e receitas. Para obter o roteiro completo, incluindo todos os guias da s\u00e9rie, comece aqui \ud83d\udc49 Como criar um site de alimentos e receitas<\/a><\/em><\/p>\n\n\n\n
\n\n\n\n
<\/span>Por que o e-mail \u00e9 importante para associa\u00e7\u00f5es de alimentos<\/span><\/h2>\n\n\n\n
\u00c9 sua linha direta.<\/strong> Os algoritmos de m\u00eddia social decidem quem v\u00ea suas publica\u00e7\u00f5es. Os e-mails chegam \u00e0s caixas de entrada. Voc\u00ea controla o relacionamento.<\/p>\n\n\n\n
O conte\u00fado de alimentos funciona perfeitamente em e-mails.<\/strong> Pr\u00e9-visualiza\u00e7\u00f5es de receitas, dicas de planejamento de refei\u00e7\u00f5es, ideias de culin\u00e1ria sazonais: esse conte\u00fado foi criado para ser enviado por e-mail.<\/p>\n\n\n\n
Isso gera engajamento.<\/strong> Os membros que recebem e abrem seus e-mails acessam seu site com mais frequ\u00eancia.<\/p>\n\n\n\n
Reduz a rotatividade.<\/strong> A comunica\u00e7\u00e3o regular e valiosa lembra aos membros por que eles est\u00e3o pagando.<\/p>\n\n\n\n
Ele converte de gratuito para pago.<\/strong> As sequ\u00eancias de e-mail estimulam os assinantes gratuitos a se tornarem membros melhor do que qualquer outro canal.<\/p>\n\n\n\n
\n\n\n\n<\/span>Como conectar o MemberPress ao e-mail<\/span><\/h2>\n\n\n\n
O MemberPress se integra a todas as principais plataformas de e-mail:<\/p>\n\n\n\n
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Mailchimp<\/a>:<\/strong> Camada gratuita popular e s\u00f3lida<\/li>\n\n\n\n
ActiveCampaign:<\/a><\/strong> Recursos avan\u00e7ados de automa\u00e7\u00e3o<\/li>\n\n\n\n
Kit (anteriormente ConvertKit)<\/a>:<\/strong> Excelente para criadores<\/li>\n\n\n\n
MailPoet<\/a>:<\/strong> Simples e confi\u00e1vel<\/li>\n\n\n\n
Gotejamento<\/a>:<\/strong> Focado em com\u00e9rcio eletr\u00f4nico<\/li>\n<\/ul>\n\n\n\n
<\/span>Configura\u00e7\u00e3o da integra\u00e7\u00e3o<\/span><\/h3>\n\n\n\n
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Instale o complemento de integra\u00e7\u00e3o para sua plataforma de e-mail (verifique MemberPress > Complementos<\/strong>)<\/li>\n\n\n\n
Conecte sua conta usando sua chave de API<\/li>\n\n\n\n
Mapear os n\u00edveis de associa\u00e7\u00e3o a tags ou listas de e-mail<\/li>\n<\/ol>\n\n\n\n\n\t SAIBA MAIS em nossos documentos de conhecimento sobre integra\u00e7\u00e3o de e-mail<\/a>\n<\/div>\n\n\n\n\n
Uma vez conectado, o MemberPress atualiza automaticamente sua plataforma de e-mail quando algu\u00e9m:<\/p>\n\n\n\n
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Participa de uma associa\u00e7\u00e3o (adiciona tag)<\/li>\n\n\n\n
Upgrades ou downgrades (tags de atualiza\u00e7\u00e3o)<\/li>\n\n\n\n
Cancela (atualiza as tags)<\/li>\n\n\n\n
Reassina (adiciona tags novamente)<\/li>\n<\/ul>\n\n\n\n
Isso permite que voc\u00ea envie e-mails direcionados com base no status da associa\u00e7\u00e3o.<\/p>\n\n\n\n
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<\/span>Sequ\u00eancias de e-mail essenciais para sites de alimentos<\/span><\/h2>\n\n\n\n
Voc\u00ea n\u00e3o precisa de dezenas de automa\u00e7\u00f5es. Recomendo come\u00e7ar com essas sequ\u00eancias b\u00e1sicas:<\/p>\n\n\n\n
<\/span>1. Sequ\u00eancia de boas-vindas ao assinante gratuito<\/span><\/h3>\n\n\n\n
Objetivo:<\/strong> Crie um relacionamento e converta-o em uma associa\u00e7\u00e3o paga.<\/p>\n\n\n\n
Gatilho:<\/strong> Algu\u00e9m se inscreve em sua lista de e-mail (\u00edm\u00e3 de leads gratuito, assinatura de boletim informativo, etc.)<\/p>\n\n\n\n
E-mail 1 (imediatamente): Bem-vindo + Entregar a mercadoria<\/strong><\/p>\n\n\n\n
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Agrade\u00e7a a eles por terem se inscrito<\/li>\n\n\n\n
Entregue o que eles solicitaram (download gratuito, etc.)<\/li>\n\n\n\n
Breve introdu\u00e7\u00e3o sobre quem voc\u00ea \u00e9<\/li>\n\n\n\n
Defina as expectativas sobre os e-mails que eles receber\u00e3o<\/li>\n<\/ul>\n\n\n\n
E-mail 2 (dia 2): Receita de ganho r\u00e1pido<\/strong><\/p>\n\n\n\n
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Compartilhe uma de suas melhores receitas gratuitas<\/li>\n\n\n\n
Algo fact\u00edvel que proporcione valor imediato<\/li>\n\n\n\n
N\u00e3o h\u00e1 men\u00e7\u00e3o suave ao que os membros t\u00eam acesso<\/li>\n<\/ul>\n\n\n\n
E-mail 3 (dia 4): Sua hist\u00f3ria<\/strong><\/p>\n\n\n\n
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Por que voc\u00ea criou este site<\/li>\n\n\n\n
Sua filosofia alimentar<\/li>\n\n\n\n
O que torna sua abordagem diferente<\/li>\n\n\n\n
Crie uma conex\u00e3o pessoal<\/li>\n<\/ul>\n\n\n\n
E-mail 4 (dia 7): Melhor conte\u00fado gratuito<\/strong><\/p>\n\n\n\n
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Cole\u00e7\u00e3o selecionada de suas melhores receitas gratuitas<\/li>\n\n\n\n
Mostre a amplitude do que voc\u00ea oferece<\/li>\n\n\n\n
Sugest\u00e3o de conte\u00fado premium<\/li>\n<\/ul>\n\n\n\n
E-mail 5 (dia 10): Apresenta\u00e7\u00e3o da associa\u00e7\u00e3o<\/strong><\/p>\n\n\n\n
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O que est\u00e1 inclu\u00eddo na associa\u00e7\u00e3o<\/li>\n\n\n\n
Para quem \u00e9 (e para quem n\u00e3o \u00e9)<\/li>\n\n\n\n
Depoimentos, se voc\u00ea os tiver<\/li>\n\n\n\n
Chamada \u00e0 a\u00e7\u00e3o clara para participar<\/li>\n<\/ul>\n\n\n\n
E-mail 6 (dia 14): Fechamento suave<\/strong><\/p>\n\n\n\n
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Abordar obje\u00e7\u00f5es comuns<\/li>\n\n\n\n
Oferta por tempo limitado, se for o caso<\/li>\n\n\n\n
Impulso final para a associa\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n
<\/span>2. Sequ\u00eancia de boas-vindas aos novos associados<\/span><\/h3>\n\n\n\n
Objetivo:<\/strong> Fa\u00e7a com que os novos membros se envolvam imediatamente para que vejam o valor e queiram voltar para mais. <\/p>\n\n\n\n
Gatilho:<\/strong> Algu\u00e9m adquire uma associa\u00e7\u00e3o.<\/p>\n\n\n\n
E-mail 1 (imediatamente): Boas-vindas + orienta\u00e7\u00e3o<\/strong><\/p>\n\n\n\n
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Comemore sua decis\u00e3o de se associar<\/li>\n\n\n\n
Instru\u00e7\u00f5es de login e informa\u00e7\u00f5es da conta<\/li>\n\n\n\n
O que fazer primeiro (a\u00e7\u00e3o espec\u00edfica)<\/li>\n\n\n\n
O que esperar nos pr\u00f3ximos dias<\/li>\n<\/ul>\n\n\n\n
E-mail 2 (dia 1): Melhor lugar para come\u00e7ar<\/strong><\/p>\n\n\n\n
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Apontar para uma receita ou recurso espec\u00edfico<\/li>\n\n\n\n
N\u00e3o \u00e9 uma escolha esmagadora; uma sugest\u00e3o clara<\/li>\n\n\n\n
\u201cEnquadramento de \u201dSua primeira vit\u00f3ria<\/li>\n<\/ul>\n\n\n\n
E-mail 3 (dia 3): Explore seus benef\u00edcios<\/strong><\/p>\n\n\n\n
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Vis\u00e3o geral do que est\u00e1 inclu\u00eddo em sua associa\u00e7\u00e3o<\/li>\n\n\n\n
Recurso que talvez n\u00e3o tenham descoberto<\/li>\n\n\n\n
Convite para a comunidade, se voc\u00ea tiver um<\/li>\n<\/ul>\n\n\n\n
E-mail 4 (dia 7): Check-in<\/strong><\/p>\n\n\n\n
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Eles j\u00e1 experimentaram alguma receita?<\/li>\n\n\n\n
Lembrete dos principais recursos<\/li>\n\n\n\n
Convite para entrar em contato com perguntas<\/li>\n<\/ul>\n\n\n\n
E-mail 5 (dia 14): Indo mais fundo<\/strong><\/p>\n\n\n\n
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Recursos ou conte\u00fado avan\u00e7ados<\/li>\n\n\n\n
Cursos aos quais eles t\u00eam acesso<\/li>\n\n\n\n
Solicita\u00e7\u00e3o de envolvimento da comunidade<\/li>\n<\/ul>\n\n\n\n
<\/span>3. Engajamento cont\u00ednuo dos membros<\/span><\/h3>\n\n\n\n
Objetivo:<\/strong> Mantenha os membros ativos e inscritos.<\/p>\n\n\n\n
E-mail semanal: Resumo de novos conte\u00fados<\/strong><\/p>\n\n\n\n
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Novas receitas adicionadas esta semana<\/li>\n\n\n\n
Visualiza\u00e7\u00e3o do plano de refei\u00e7\u00f5es (se aplic\u00e1vel)<\/li>\n\n\n\n
Destaques da comunidade<\/li>\n\n\n\n
Dica ou t\u00e9cnica r\u00e1pida<\/li>\n<\/ul>\n\n\n\n
E-mail mensal: Valor profundo<\/strong><\/p>\n\n\n\n
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Receitas em destaque do m\u00eas<\/li>\n\n\n\n
Conte\u00fado pessoal ou dos bastidores<\/li>\n\n\n\n
O que vem por a\u00ed<\/li>\n\n\n\n
Destaque para os membros (se voc\u00ea tiver uma comunidade)<\/li>\n<\/ul>\n\n\n\n
E-mails sazonais:<\/strong><\/p>\n\n\n\n
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Conte\u00fado de culin\u00e1ria para o feriado<\/li>\n\n\n\n
Caracter\u00edsticas dos ingredientes sazonais<\/li>\n\n\n\n
Planejamento de refei\u00e7\u00f5es espec\u00edficas para eventos<\/li>\n<\/ul>\n\n\n\n
\n\tLEIA Como lidar com os registros de novos membros<\/a>\n<\/div>\n\n\n\n\n
<\/span>4. Sequ\u00eancia de reengajamento de membros<\/span><\/h3>\n\n\n\n
Objetivo:<\/strong> Reconquiste os membros que pararam de se envolver.<\/p>\n\n\n\n
Gatilho:<\/strong> Sem login por 30 dias (configure com base em seus padr\u00f5es de engajamento).<\/p>\n\n\n\n
E-mail 1 (dia 30): Sentimos sua falta<\/strong><\/p>\n\n\n\n
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Check-in amig\u00e1vel<\/li>\n\n\n\n
O que h\u00e1 de novo desde a \u00faltima visita<\/li>\n\n\n\n
Link para algo novo e atraente<\/li>\n<\/ul>\n\n\n\n
E-mail 2 (dia 45): O que voc\u00ea est\u00e1 perdendo<\/strong><\/p>\n\n\n\n
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Destaque o conte\u00fado popular recente<\/li>\n\n\n\n
Atividade comunit\u00e1ria (se aplic\u00e1vel)<\/li>\n\n\n\n
Receitas relevantes para a esta\u00e7\u00e3o atual<\/li>\n<\/ul>\n\n\n\n
E-mail 3 (dia 60): Podemos ajudar?<\/strong><\/p>\n\n\n\n
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Pergunte se h\u00e1 algo errado<\/li>\n\n\n\n
Problemas comuns e como resolv\u00ea-los<\/li>\n\n\n\n
Convite direto para responder com feedback<\/li>\n<\/ul>\n\n\n\n
\n\tLEIA Maneiras de reconquistar membros que deixaram de ser associados<\/a>\n<\/div>\n\n\n\n\n
<\/span>5. Sequ\u00eancia de pagamento com falha<\/span><\/h3>\n\n\n\n
Objetivo:<\/strong> Recuperar a receita de falhas de pagamento.<\/p>\n\n\n\n
Gatilho:<\/strong> Falha no pagamento.<\/p>\n\n\n\n
E-mail 1 (imediatamente): Notifica\u00e7\u00e3o de emiss\u00e3o de pagamento<\/strong><\/p>\n\n\n\n
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Notifica\u00e7\u00e3o de fato<\/li>\n\n\n\n
Link para atualizar informa\u00e7\u00f5es de pagamento<\/li>\n\n\n\n
Sem culpa ou press\u00e3o<\/li>\n<\/ul>\n\n\n\n
E-mail 2 (dia 3): Lembrete amig\u00e1vel<\/strong><\/p>\n\n\n\n
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\u201cSeu cart\u00e3o pode ter expirado\u201d<\/li>\n\n\n\n
Instru\u00e7\u00f5es f\u00e1ceis de atualiza\u00e7\u00e3o<\/li>\n\n\n\n
O que eles perder\u00e3o de acesso<\/li>\n<\/ul>\n\n\n\n
E-mail 3 (dia 7): Urg\u00eancia<\/strong><\/p>\n\n\n\n
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O acesso ser\u00e1 pausado em breve<\/li>\n\n\n\n
Etapas claras para corre\u00e7\u00e3o<\/li>\n\n\n\n
Ofere\u00e7a-se para ajudar se houver um problema<\/li>\n<\/ul>\n\n\n\n
E-mail 4 (dia 10): \u00daltima chance<\/strong><\/p>\n\n\n\n
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Lembrete final antes da suspens\u00e3o do acesso<\/li>\n\n\n\n
Tom pessoal<\/li>\n\n\n\n
A porta est\u00e1 aberta para retornar a qualquer momento<\/li>\n<\/ul>\n\n\n\n
\n\tREALTED Como recuperar pagamentos n\u00e3o realizados e reduzir a rotatividade do site de associa\u00e7\u00e3o<\/a>\n<\/div>\n\n\n\n\n
<\/span>6. Acompanhamento de cancelamento<\/span><\/h3>\n\n\n\n
Objetivo:<\/strong> Entenda o motivo e deixe a porta aberta.<\/p>\n\n\n\n
Gatilho:<\/strong> O membro cancela.<\/p>\n\n\n\n
E-mail 1 (imediatamente): Confirma\u00e7\u00e3o + feedback<\/strong><\/p>\n\n\n\n
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Confirmar o processamento do cancelamento<\/li>\n\n\n\n
Fa\u00e7a uma breve pergunta de feedback (pesquisa com um clique)<\/li>\n\n\n\n
Sem culpa; apenas curiosidade<\/li>\n<\/ul>\n\n\n\n
E-mail 2 (dia 7): A porta est\u00e1 aberta<\/strong><\/p>\n\n\n\n
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O que eles perder\u00e3o nas pr\u00f3ximas semanas<\/li>\n\n\n\n
Maneira f\u00e1cil de fazer uma nova assinatura<\/li>\n\n\n\n
Qualquer oferta especial de devolu\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n
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<\/span>Ideias de e-mail espec\u00edficas para alimentos<\/span><\/h2>\n\n\n\n
Al\u00e9m das sequ\u00eancias, os e-mails regulares mant\u00eam seu p\u00fablico envolvido:<\/p>\n\n\n\n
<\/span>E-mails de receitas<\/strong><\/span><\/h3>\n\n\n\n
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An\u00fancios de novas receitas<\/li>\n\n\n\n
Receitas sazonais<\/li>\n\n\n\n
\u201cPr\u00e9-visualiza\u00e7\u00f5es do \u201dPlano de refei\u00e7\u00f5es desta semana<\/li>\n\n\n\n
Compila\u00e7\u00f5es favoritas dos leitores<\/li>\n<\/ul>\n\n\n\n
<\/span>E-mails educacionais<\/strong><\/span><\/h3>\n\n\n\n
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Dicas r\u00e1pidas de t\u00e9cnica<\/li>\n\n\n\n
Destaques de ingredientes<\/li>\n\n\n\n
Recomenda\u00e7\u00f5es de equipamentos<\/li>\n\n\n\n
Hack da semana na cozinha<\/li>\n<\/ul>\n\n\n\n
<\/span>E-mails de engajamento<\/strong><\/span><\/h3>\n\n\n\n
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\u201cPesquisas \u201dO que devo fazer em seguida?<\/li>\n\n\n\n
An\u00fancios de desafios da comunidade<\/li>\n\n\n\n
Convites para sess\u00f5es ao vivo<\/li>\n\n\n\n
Solicita\u00e7\u00f5es de perguntas e respostas<\/li>\n<\/ul>\n\n\n\n
<\/span>E-mails pessoais<\/strong><\/span><\/h3>\n\n\n\n
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Hist\u00f3rias dos bastidores<\/li>\n\n\n\n
Suas vit\u00f3rias e fracassos culin\u00e1rios<\/li>\n\n\n\n
O que voc\u00ea est\u00e1 comendo esta semana<\/li>\n\n\n\n
Li\u00e7\u00f5es aprendidas<\/li>\n<\/ul>\n\n\n\n
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<\/span>Conte\u00fado de gotejamento por e-mail<\/span><\/h2>\n\n\n\n
Para sites de alimentos, o conte\u00fado por gotejamento funciona muito bem. Em vez de dar aos membros acesso a tudo de uma vez, libere conte\u00fado ao longo do tempo.<\/p>\n\n\n\n
Planejamento de refei\u00e7\u00f5es por gotejamento:<\/strong>
<\/strong>A cada semana, um novo plano de refei\u00e7\u00f5es \u00e9 desbloqueado e um e-mail o anuncia. Isso cria expectativa e motivos para voltar.<\/p>\n\n\n\n
Gotejamento do curso:
<\/strong>Lan\u00e7amento de li\u00e7\u00f5es em um cronograma<\/a>. Os e-mails notificam e incentivam o progresso.<\/p>\n\n\n\n
Gotejamento sazonal:<\/strong>
<\/strong>Lan\u00e7amentos de conte\u00fado de f\u00e9rias \u00e0 medida que a temporada se aproxima. Oportuno e relevante.<\/p>\n\n\n\n
As regras do MemberPress Drip Content permitem que voc\u00ea programe quando o conte\u00fado estar\u00e1 dispon\u00edvel. Combine com e-mails automatizados para notificar os membros.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Measuring_Email_Performance\"><\/span>Medi\u00e7\u00e3o do desempenho do e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhe essas m\u00e9tricas para melhorar ao longo do tempo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Taxa de abertura:<\/strong> As linhas de assunto est\u00e3o funcionando? (Refer\u00eancia: 20-30%)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Taxa de cliques:<\/strong> O conte\u00fado \u00e9 atraente? (Refer\u00eancia: 2-5%)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Taxa de convers\u00e3o:<\/strong> Os assinantes gratuitos est\u00e3o se tornando membros?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Taxa de cancelamento de inscri\u00e7\u00e3o:<\/strong> Voc\u00ea est\u00e1 enviando e-mails com muita frequ\u00eancia ou n\u00e3o est\u00e1 fornecendo valor?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Receita por e-mail:<\/strong> Para e-mails promocionais, rastreie as vendas reais.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Wins_to_Start_Today\"><\/span>Ganhos r\u00e1pidos para come\u00e7ar hoje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se estiver apenas come\u00e7ando, eu daria prioridade a esses itens agora mesmo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>E-mail de boas-vindas para novos membros<\/strong> - O m\u00ednimo necess\u00e1rio. N\u00e3o deixe que os novos membros se sintam ignorados.<\/li>\n\n\n\n<li><strong>Notifica\u00e7\u00e3o de falha no pagamento<\/strong> - Protege diretamente a receita.<\/li>\n\n\n\n<li><strong>E-mail de conte\u00fado semanal<\/strong> - Mant\u00e9m os membros envolvidos com um ponto de contato consistente.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Adicione mais sequ\u00eancias \u00e0 medida que tiver tempo. Algo \u00e9 sempre melhor do que nada.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Making_That_Dough\"><\/span>Comece a preparar a massa!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, encerramos nossa s\u00e9rie de <a href=\"https:\/\/memberpress.com\/pt\/monetize-food-blog\/\" title=\"\">sites de alimentos e receitas<\/a>. Se voc\u00ea tem acompanhado o processo, j\u00e1 tem um manual completo: configura\u00e7\u00e3o de associa\u00e7\u00e3o, conte\u00fado, cursos, comunidade, produtos digitais e, agora, e-mail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u00fanica coisa que resta \u00e9 coloc\u00e1-lo em pr\u00e1tica.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">E se voc\u00ea quiser ver toda a s\u00e9rie em um s\u00f3 lugar, a p\u00e1gina do hub o ajudar\u00e1: <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-food-and-recipe-website\/\" title=\"\">Como criar um site de alimentos e receitas (e realmente ganhar dinheiro com isso).<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quais sequ\u00eancias de e-mail funcionaram bem em seu site de alimentos? Tem alguma dica para compartilhar? Deixe-nos saber nos coment\u00e1rios!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Configure as sequ\u00eancias de e-mail corretas uma vez e elas converter\u00e3o assinantes, integrar\u00e3o novos membros e combater\u00e3o a rotatividade no piloto autom\u00e1tico. Veja exatamente o que criar para seu site de associa\u00e7\u00e3o de alimentos.<\/p>","protected":false},"author":73814,"featured_media":79490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1559,1558],"tags":[],"class_list":["post-79413","post","type-post","status-publish","format-standard","has-post-thumbnail","category-food-and-recipe-sites","category-use-cases","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Set up email sequences for your food and recipe site and they'll convert subscribers, onboard new members, and fight churn on autopilot. 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