{"id":80340,"date":"2026-06-18T10:00:00","date_gmt":"2026-06-18T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=80340"},"modified":"2026-05-12T18:36:01","modified_gmt":"2026-05-12T22:36:01","slug":"the-rise-of-niche-community-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/","title":{"rendered":"Por que agora \u00e9 o melhor momento para lan\u00e7ar sua pr\u00f3pria comunidade de nicho"},"content":{"rendered":"<p><em><strong>As pessoas est\u00e3o deixando as grandes plataformas, mas n\u00e3o est\u00e3o saindo da internet; est\u00e3o encontrando algo mais real. Se voc\u00ea j\u00e1 pensou em criar sua pr\u00f3pria comunidade de nicho, agora \u00e9 a sua hora.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a693d1c7db81\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a693d1c7db81\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#Examples_of_Niche_Communities_Built_with_MemberPress\" >Exemplos de comunidades de nicho criadas com o MemberPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#Why_the_Timing_Actually_Matters\" >Por que o momento certo realmente importa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#The_%E2%80%9CI_Need_a_Big_Audience_First%E2%80%9D_Myth\" >O mito de que \u201cpreciso primeiro de um grande p\u00fablico\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#What_Building_Your_Own_Community_Looks_Like_With_MemberPress\" >Como \u00e9 construir sua pr\u00f3pria comunidade com o MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#To_Sum_Up%E2%80%A6\" >Resumindo\u2026<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Neste fim de semana, participei de um encontro para mulheres de neg\u00f3cios na minha regi\u00e3o e logo me vi envolvida em uma conversa que j\u00e1 me \u00e9 familiar e que tenho ouvido cada vez com mais frequ\u00eancia. \u00c9 mais ou menos assim:<\/p>\n\n\n\n<p><em>\u201cEu parei de usar o Instagram.\u201d<\/em> <em>\u201cEstou me reconectando com meus valores. Comecei um curso para finalmente praticar aquele hobby de que venho falando h\u00e1 anos.\u201d<\/em><\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m j\u00e1 ouviu falar disso, n\u00e9? Pois bem, parece que isso faz parte de uma mudan\u00e7a mais ampla: as pessoas est\u00e3o se afastando das grandes plataformas monopolistas e migrando para espa\u00e7os onde realmente querem passar o tempo.<\/p>\n\n\n\n<p>Um estudo recente sobre o <a href=\"https:\/\/www.researchgate.net\/publication\/394423652_The_Rise_of_Niche_Social_Media_How_Platform_Fatigue_Fuels_Growth_in_Specialized_Communities\" title=\"\">crescente popularidade das comunidades de nicho<\/a> concluiu que as pessoas n\u00e3o est\u00e3o abandonando a internet, apenas est\u00e3o se tornando muito mais seletivas quanto aos sites que acessam.<\/p>\n\n\n\n<p>E isso faz todo o sentido, considerando o que sei sobre os usu\u00e1rios do MemberPress. Nossos clientes est\u00e3o prestes a ganhar, coletivamente, <strong>$3 bilh\u00f5es<\/strong>, e a maioria delas est\u00e1 alcan\u00e7ando esse sucesso em setores genuinamente de nicho.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Niche_Communities_Built_with_MemberPress\"><\/span>Exemplos de nicho<em> <\/em>Comunidades criadas com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" title=\"\">Rancho de h\u00f3spedes Dunrovin<\/a><\/strong>  <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1024x537.png\" alt=\"\" class=\"wp-image-42639\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1024x537.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1536x805.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-2048x1074.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1216x638.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1832x961.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1080x566.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Rancho tur\u00edstico em Montana com uma transmiss\u00e3o ao vivo por c\u00e2mera chamada <em>Dias em Dunrovin<\/em>. Assinantes de todo o mundo pagam para acompanhar o que acontece no rancho a cada dia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"http:\/\/rhgns.com\" title=\"\"><strong>A Guilda de Ganchos de Tapetes da Nova Esc\u00f3cia<\/strong><\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1024x492.png\" alt=\"\" class=\"wp-image-42682\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1536x738.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-2048x984.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1832x880.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1080x519.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mantendo viva a arte tradicional do tapete de croch\u00ea desde 1979. Mais de 600 membros em todas as prov\u00edncias do Canad\u00e1 e nos Estados Unidos. N\u00e3o se trata de um hobby muito popular. Eles n\u00e3o se importam. Mesmo assim, constru\u00edram uma comunidade, e ela funciona.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/news.theopenmat.com\/\" title=\"\">O tapete aberto <\/a><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1024x491.png\" alt=\"P\u00e1gina inicial do Open Mat\" class=\"wp-image-52590\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1024x491.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1080x518.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage.png 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Um site de not\u00edcias e comunidade para <em>amador<\/em> Luta livre, n\u00e3o a WWE, nem o MMA. Luta livre amadora universit\u00e1ria e escolar. Os membros VIP t\u00eam acesso a informa\u00e7\u00f5es exclusivas sobre recrutamento, atualiza\u00e7\u00f5es sobre confer\u00eancias e rankings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"http:\/\/foodtank.com\" title=\"\"><strong>Tanque de alimentos<\/strong><\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-1024x543.png\" alt=\"\" class=\"wp-image-28099\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-1024x543.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-768x407.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank.png 1204w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Uma comunidade totalmente voltada para a sustentabilidade do sistema alimentar: agricultura, fome e pol\u00edticas ambientais. <\/p>\n\n\n\n<p>No papel, parece ser o menor p\u00fablico do mundo. Na pr\u00e1tica, acabou sendo o mais engajado do mundo: agricultores, cientistas, pesquisadores, formuladores de pol\u00edticas e jornalistas, todos buscando a mesma coisa no mesmo lugar. <\/p>\n\n\n\n<p>Atualmente, eles contam com mais de 1,2 milh\u00e3o de assinantes distribu\u00eddos em tr\u00eas n\u00edveis de assinatura.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Essas comunidades est\u00e3o ganhando espa\u00e7o porque oferecem algo que as grandes redes deixaram de oferecer discretamente: \u00e9 poss\u00edvel realmente encontrar pessoas que se interessam pelas mesmas coisas que voc\u00ea.<\/p>\n\n\n\n<p>N\u00e3o me interpretem mal, o algoritmo me deixou viciado. Mas, cada vez mais, percebo que ele n\u00e3o me oferece o que eu vim buscar. Vim para me inspirar com o conte\u00fado dos criadores e, em vez disso, acabo sendo sugado para uma se\u00e7\u00e3o de coment\u00e1rios repleta de bots que provocam raiva, ou fico rolando a tela por uma infinidade de an\u00fancios e conte\u00fado patrocinado.<\/p>\n\n\n\n<p>As redes sociais costumavam ser um lugar onde era poss\u00edvel se conectar com pessoas que pensam da mesma forma e se interessam pelas mesmas coisas; hoje, esses espa\u00e7os est\u00e3o em outros lugares, em comunidades de nicho. As pessoas est\u00e3o procurando ativamente por elas.<\/p>\n\n\n\n<p>A maior parte das discuss\u00f5es sobre essa tend\u00eancia gira em torno de quais plataformas as marcas deveriam adotar a seguir. Mas, como trabalho na MemberPress, me veio \u00e0 cabe\u00e7a uma pergunta diferente: e se voc\u00ea simplesmente criasse a sua pr\u00f3pria?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Timing_Actually_Matters\"><\/span>Por que o momento certo realmente importa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As pessoas que est\u00e3o migrando para plataformas de nicho neste momento est\u00e3o cada vez mais conscientes do que as grandes plataformas est\u00e3o fazendo com seus dados e sua aten\u00e7\u00e3o, e est\u00e3o procurando um lugar melhor para investir ambos.<\/p>\n\n\n\n<p>Essa \u00e9 uma oportunidade para quem est\u00e1 pensando em criar sua pr\u00f3pria comunidade. As pessoas est\u00e3o mais dispostas, neste momento, a participar de um espa\u00e7o menor e mais focado\u2026 porque j\u00e1 est\u00e3o procurando por um. <\/p>\n\n\n\n<p>H\u00e1 um ou dois anos, talvez voc\u00ea tivesse que se esfor\u00e7ar mais para convencer algu\u00e9m a experimentar uma comunidade da qual essa pessoa nunca tinha ouvido falar. Hoje, essa mesma pessoa j\u00e1 est\u00e1 procurando por ela.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">O mito de que \u201cpreciso primeiro de um grande p\u00fablico\u201d<\/h2>\n\n\n\n<p>Quero abordar essa quest\u00e3o diretamente, porque acho que \u00e9 o que mais desmotiva as pessoas.<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o precisa de muitos seguidores para lan\u00e7ar uma comunidade de assinantes. Algumas das mais sustent\u00e1veis come\u00e7aram pequenas: um grupo coeso de pessoas que viram um valor real em fazer parte de algo espec\u00edfico. <\/p>\n\n\n\n<p>Cem membros engajados que interagem entre si e ficam ansiosos para acessar a plataforma ter\u00e3o um desempenho melhor do que milhares de seguidores passivos que mal se lembram de ter visto suas postagens.<\/p>\n\n\n\n<p>O nicho funciona a seu favor nesse caso. Por defini\u00e7\u00e3o, voc\u00ea n\u00e3o est\u00e1 tentando agradar a todo mundo, mas sim criando algo para um <em>um tipo espec\u00edfico de pessoa<\/em>, e essa pessoa vai se identificar com isso imediatamente.<\/p>\n\n\n\n<p>A qualidade do engajamento dentro de uma comunidade paga ou restrita tamb\u00e9m \u00e9 completamente diferente daquela de seguidores nas redes sociais. Essas n\u00e3o s\u00e3o pessoas que se depararam com o seu conte\u00fado por acaso enquanto navegavam. Elas tomaram a decis\u00e3o ativa de estar ali.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Building_Your_Own_Community_Looks_Like_With_MemberPress\"><\/span>Como \u00e9 construir sua pr\u00f3pria comunidade com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 aqui que a ideia tende a parecer mais assustadora do que realmente \u00e9. \u201cCriar uma plataforma\u201d soa como algo que exige um desenvolvedor, um or\u00e7amento e seis meses que voc\u00ea n\u00e3o tem. Com o MemberPress, isso realmente n\u00e3o \u00e9 necess\u00e1rio.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/clubsuite-communities\/\" title=\"\">ClubSuite\u2122<\/a><\/strong> \u00e9 o kit de ferramentas da comunidade do MemberPress, e o que ele permite que voc\u00ea fa\u00e7a \u00e9 oferecer aos seus membros um <a href=\"https:\/\/memberpress.com\/pt\/features\/premium-community-forums\/\" title=\"\">experi\u00eancia completa da comunidade<\/a> sem precisar encaminh\u00e1-los para outra plataforma para encontr\u00e1-lo. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubCircles\u2122<\/strong> cria espa\u00e7os de discuss\u00e3o privados onde os membros podem publicar atualiza\u00e7\u00f5es, compartilhar conquistas e conversar. \u00c9 como se fosse sua pr\u00f3pria vers\u00e3o de um grupo do Facebook, s\u00f3 que fica dentro do seu site e voc\u00ea \u00e9 o \u00fanico dono de tudo. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1024x1024.png\" alt=\"F\u00f3rum de capturas de tela do ClubCircles\" class=\"wp-image-79221\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1536x1536.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-2048x2048.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1080x1081.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubDirectory\u2122<\/strong> permite que os membros se encontrem por habilidade, localiza\u00e7\u00e3o ou n\u00edvel de assinatura, para que as pessoas certas realmente se conectem.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png\" alt=\"\" class=\"wp-image-78087\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1536x969.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-2048x1292.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1085x684.png 1085w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1633x1030.png 1633w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-700x441.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1080x681.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubConnect\u2122<\/strong> oferece mensagens diretas e bate-papos em grupo em tempo real, com recursos integrados de compartilhamento de arquivos e men\u00e7\u00f5es com @, para que os membros possam manter conversas sem precisar sair da sua comunidade.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1038\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/04\/ClubConnect-Group-Messaging-example.svg\" alt=\"Exemplo de mensagens de grupo do ClubConnect\" class=\"wp-image-80243\"\/><\/figure>\n\n\n\n<p>Com esses recursos dispon\u00edveis, voc\u00ea facilitar\u00e1 as conex\u00f5es entre os membros, o que far\u00e1 com que as pessoas continuem assinantes muito tempo depois de terem conclu\u00eddo o seu conte\u00fado.<\/p>\n\n\n\n<p>Os dados dos seus membros continuam sendo seus. 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O sucesso \u00e9 todo seu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sLj8UiejaQI9RgSnNhtGvSEqxLYYsVBTJMvXkNazzuZibD476PfH1oDyhCA7WR0u3WnKp1rwk5m0tmbwBFIgCT\"><div class=\"responsive-video\"><iframe title=\"Grupos comunit\u00e1rios com o ClubSuite\u2122 (destaque do recurso MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qC9xulqK4VY?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Resumindo\u2026<\/h2>\n\n\n\n<p>Se voc\u00ea vem pensando em criar uma comunidade em torno da sua especializa\u00e7\u00e3o, da sua marca ou de um interesse comum do seu p\u00fablico \u2014 esse \u00e9 provavelmente o sinal mais claro que voc\u00ea vai receber de que vale a pena levar isso a s\u00e9rio.<\/p>\n\n\n\n<p>O MemberPress se tornou uma plataforma comunit\u00e1ria completa, n\u00e3o apenas um plugin de assinaturas; assim, seu conte\u00fado e sua comunidade ficam em um \u00fanico lugar, protegidos por sua conta, e seus dados continuam sendo seus. <\/p>\n\n\n\n<p>O que voc\u00ea est\u00e1 criando \u00e9 um espa\u00e7o ao qual os membros pagantes voltam porque realmente vale a pena dedicar seu tempo a ele. 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Se voc\u00ea j\u00e1 pensou em criar sua pr\u00f3pria comunidade de nicho, agora \u00e9 a sua hora.<\/p>","protected":false},"author":73814,"featured_media":80389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":{"0":"post-80340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"People are leaving big social media platforms, to find something more real. 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