{"id":80340,"date":"2026-06-18T10:00:00","date_gmt":"2026-06-18T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=80340"},"modified":"2026-05-12T18:36:01","modified_gmt":"2026-05-12T22:36:01","slug":"the-rise-of-niche-community-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/","title":{"rendered":"Por que agora \u00e9 o melhor momento para lan\u00e7ar sua pr\u00f3pria comunidade de nicho"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong>As pessoas est\u00e3o deixando as grandes plataformas, mas n\u00e3o est\u00e3o saindo da internet; est\u00e3o encontrando algo mais real. Se voc\u00ea j\u00e1 pensou em criar sua pr\u00f3pria comunidade de nicho, agora \u00e9 a sua hora.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a87652e4c906\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a87652e4c906\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#Examples_of_Niche_Communities_Built_with_MemberPress\" >Exemplos de comunidades de nicho criadas com o MemberPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#Why_the_Timing_Actually_Matters\" >Por que o momento certo realmente importa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#The_%E2%80%9CI_Need_a_Big_Audience_First%E2%80%9D_Myth\" >O mito de que \u201cpreciso primeiro de um grande p\u00fablico\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#What_Building_Your_Own_Community_Looks_Like_With_MemberPress\" >Como \u00e9 construir sua pr\u00f3pria comunidade com o MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#To_Sum_Up%E2%80%A6\" >Resumindo\u2026<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">This weekend I attended a meetup event for businesswomen in my area, and soon got into a familiar conversation I\u2019m hearing more and more often. It goes something like this:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI\u2019ve given up Instagram.\u201d<\/em> <em>\u201cI\u2019m reconnecting with my values.  I\u2019ve started a course to finally do that hobby I\u2019ve been talking about for years.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve heard it too, right? Well, it turns out it\u2019s part of a bigger shift: people moving away from the big monopolising platforms and into spaces where they actually want to spend their time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um estudo recente sobre o <a href=\"https:\/\/www.researchgate.net\/publication\/394423652_The_Rise_of_Niche_Social_Media_How_Platform_Fatigue_Fuels_Growth_in_Specialized_Communities\" title=\"\">crescente popularidade das comunidades de nicho<\/a> concluded that people aren\u2019t leaving the internet, they\u2019re just getting a lot pickier about where they go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it\u2019s something that makes complete sense given what I know about MemberPress users. Our customers are on the verge of collectively earning <strong>$3 bilh\u00f5es<\/strong>, e a maioria delas est\u00e1 alcan\u00e7ando esse sucesso em setores genuinamente de nicho.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Niche_Communities_Built_with_MemberPress\"><\/span>Exemplos de nicho<em> <\/em>Comunidades criadas com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" title=\"\">Rancho de h\u00f3spedes Dunrovin<\/a><\/strong>  <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1024x537.png\" alt=\"\" class=\"wp-image-42639\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1024x537.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1536x805.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-2048x1074.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1216x638.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1832x961.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1080x566.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rancho tur\u00edstico em Montana com uma transmiss\u00e3o ao vivo por c\u00e2mera chamada <em>Dias em Dunrovin<\/em>. Subscribers from around the world pay to watch what\u2019s happening at the ranch on any given day.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"http:\/\/rhgns.com\" title=\"\"><strong>A Guilda de Ganchos de Tapetes da Nova Esc\u00f3cia<\/strong><\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1024x492.png\" alt=\"\" class=\"wp-image-42682\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1536x738.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-2048x984.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1832x880.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1080x519.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping the traditional craft of rug hooking alive since 1979. Over 600 members across every Canadian province plus the US. This is not a big hobby. They don\u2019t care. They built a community anyway and it works.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/news.theopenmat.com\/\" title=\"\">O tapete aberto <\/a><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1024x491.png\" alt=\"P\u00e1gina inicial do Open Mat\" class=\"wp-image-52590\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1024x491.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1080x518.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage.png 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Um site de not\u00edcias e comunidade para <em>amador<\/em> Luta livre, n\u00e3o a WWE, nem o MMA. Luta livre amadora universit\u00e1ria e escolar. Os membros VIP t\u00eam acesso a informa\u00e7\u00f5es exclusivas sobre recrutamento, atualiza\u00e7\u00f5es sobre confer\u00eancias e rankings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"http:\/\/foodtank.com\" title=\"\"><strong>Tanque de alimentos<\/strong><\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-1024x543.png\" alt=\"\" class=\"wp-image-28099\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-1024x543.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-768x407.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank.png 1204w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma comunidade totalmente voltada para a sustentabilidade do sistema alimentar: agricultura, fome e pol\u00edticas ambientais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On paper it sounds like the world\u2019s smallest audience. In practice it turned out to be the world\u2019s most engaged one: farmers, scientists, researchers, policymakers, journalists, all looking for the same thing in the same place. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, eles contam com mais de 1,2 milh\u00e3o de assinantes distribu\u00eddos em tr\u00eas n\u00edveis de assinatura.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Essas comunidades est\u00e3o ganhando espa\u00e7o porque oferecem algo que as grandes redes deixaram de oferecer discretamente: \u00e9 poss\u00edvel realmente encontrar pessoas que se interessam pelas mesmas coisas que voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t get me wrong, my algorithm has me hooked. But increasingly I\u2019m finding it doesn\u2019t serve me what I came for. I came to get inspired by creator content, and instead I get sucked into a comments section stuffed with rage-baiting bots, or I\u2019m scrolling through reams of ads and sponsored content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As redes sociais costumavam ser um lugar onde era poss\u00edvel se conectar com pessoas que pensam da mesma forma e se interessam pelas mesmas coisas; hoje, esses espa\u00e7os est\u00e3o em outros lugares, em comunidades de nicho. As pessoas est\u00e3o procurando ativamente por elas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maior parte das discuss\u00f5es sobre essa tend\u00eancia gira em torno de quais plataformas as marcas deveriam adotar a seguir. Mas, como trabalho na MemberPress, me veio \u00e0 cabe\u00e7a uma pergunta diferente: e se voc\u00ea simplesmente criasse a sua pr\u00f3pria?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Timing_Actually_Matters\"><\/span>Por que o momento certo realmente importa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The people gravitating toward niche platforms right now are increasingly aware of what large platforms are doing with their data and their attention, and they\u2019re looking for somewhere better to put both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s an opening for anyone thinking about launching their own community. People are more willing right now to join a smaller, more focused space\u2026 because they\u2019re already looking for one. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A year or two ago, you might have had to work harder to convince someone to try a community they\u2019d never heard of. That same person today is already searching for it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">O mito de que \u201cpreciso primeiro de um grande p\u00fablico\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quero abordar essa quest\u00e3o diretamente, porque acho que \u00e9 o que mais desmotiva as pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need a large following to launch a membership community. Some of the most sustainable ones started small; a tight group of people who found real value in being part of something specific. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cem membros engajados que interagem entre si e ficam ansiosos para acessar a plataforma ter\u00e3o um desempenho melhor do que milhares de seguidores passivos que mal se lembram de ter visto suas postagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niche works in your favor here. By definition, you\u2019re not trying to appeal to everyone, you\u2019re building something for a <em>um tipo espec\u00edfico de pessoa<\/em>, e essa pessoa vai se identificar com isso imediatamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The quality of engagement inside a paid or gated community is also completely different from a social following. These aren\u2019t people who stumbled across your content mid-scroll. They made an active decision to be there.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Building_Your_Own_Community_Looks_Like_With_MemberPress\"><\/span>Como \u00e9 construir sua pr\u00f3pria comunidade com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s where the idea tends to feel more daunting than it actually is. \u201cBuilding a platform\u201d sounds like something that needs a developer, a budget, and six months you don\u2019t have. With MemberPress, it genuinely doesn\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/clubsuite-communities\/\" title=\"\">ClubSuite\u2122<\/a><\/strong> is MemberPress\u2019s community toolkit, and what it lets you do is give your members a <a href=\"https:\/\/memberpress.com\/pt\/features\/premium-community-forums\/\" title=\"\">experi\u00eancia completa da comunidade<\/a> sem precisar encaminh\u00e1-los para outra plataforma para encontr\u00e1-lo. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubCircles\u2122<\/strong> creates private discussion spaces where members can post updates, share wins, and have conversations. It\u2019s like your own version of a Facebook group, except it lives inside your site and you own all of it. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1024x1024.png\" alt=\"F\u00f3rum de capturas de tela do ClubCircles\" class=\"wp-image-79221\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1536x1536.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-2048x2048.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1080x1081.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubDirectory\u2122<\/strong> permite que os membros se encontrem por habilidade, localiza\u00e7\u00e3o ou n\u00edvel de assinatura, para que as pessoas certas realmente se conectem.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png\" alt=\"\" class=\"wp-image-78087\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1536x969.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-2048x1292.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1085x684.png 1085w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1633x1030.png 1633w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-700x441.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1080x681.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubConnect\u2122<\/strong> oferece mensagens diretas e bate-papos em grupo em tempo real, com recursos integrados de compartilhamento de arquivos e men\u00e7\u00f5es com @, para que os membros possam manter conversas sem precisar sair da sua comunidade.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1038\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/04\/ClubConnect-Group-Messaging-example.svg\" alt=\"Exemplo de mensagens de grupo do ClubConnect\" class=\"wp-image-80243\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With these features in place, you\u2019ll facilitate member-to-member connections  that keep people subscribed long after they\u2019ve worked through your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your members\u2019 data stays yours. The experience is yours. There\u2019s no platform that can change the rules on you, shift its algorithm, or decide your community\u2019s days are numbered.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oh and unlike other community platforms, there\u2019s no skyrocketing cost as your community grows. You own your success.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"LRSv3wOGNz9XKn6DYakd\"><div class=\"responsive-video\"><iframe title=\"Grupos comunit\u00e1rios com o ClubSuite\u2122 (destaque do recurso MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qC9xulqK4VY?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Resumindo\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve been sitting on the idea of building a community around your expertise, your brand, or your audience\u2019s shared interest \u2014 this is probably as clear a signal as you\u2019re going to get that it\u2019s worth taking seriously.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress se tornou uma plataforma comunit\u00e1ria completa, n\u00e3o apenas um plugin de assinaturas; assim, seu conte\u00fado e sua comunidade ficam em um \u00fanico lugar, protegidos por sua conta, e seus dados continuam sendo seus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you\u2019re building is a space that paying members come back to because it\u2019s actually worth their time. Somewhere they chose to be, rather than somewhere an algorithm served them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>O tipo de espa\u00e7o que as redes sociais costumavam ser, antes de tudo ficar complicado.<\/em><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece hoje mesmo sua comunidade de nicho.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Have you already started building something, or are you still in the \u201cthinking about it\u201d stage? Either way, I\u2019d love to hear about it in the comments below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>As pessoas est\u00e3o deixando as grandes plataformas, mas n\u00e3o est\u00e3o saindo da internet; est\u00e3o encontrando algo mais real. Se voc\u00ea j\u00e1 pensou em criar sua pr\u00f3pria comunidade de nicho, agora \u00e9 a sua hora.<\/p>","protected":false},"author":73814,"featured_media":80389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[],"class_list":["post-80340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"People are leaving big social media platforms, to find something more real. 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