{"id":80340,"date":"2026-06-18T10:00:00","date_gmt":"2026-06-18T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=80340"},"modified":"2026-09-09T12:18:49","modified_gmt":"2026-09-09T16:18:49","slug":"the-rise-of-niche-community-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/","title":{"rendered":"Por que agora \u00e9 o melhor momento para lan\u00e7ar sua pr\u00f3pria comunidade de nicho"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong>As pessoas est\u00e3o deixando as grandes plataformas, mas n\u00e3o est\u00e3o saindo da internet; est\u00e3o encontrando algo mais aut\u00eantico. Se voc\u00ea j\u00e1 pensou em criar sua pr\u00f3pria comunidade de nicho, agora \u00e9 a hora.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac17eac1f355\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac17eac1f355\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#Examples_of_Niche_Communities_Built_with_MemberPress\" >Exemplos de comunidades de nicho criadas com o MemberPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#Why_the_Timing_Actually_Matters\" >Por que o momento certo realmente importa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#The_%E2%80%9CI_Need_a_Big_Audience_First%E2%80%9D_Myth\" >O mito de que \u201cpreciso primeiro de um grande p\u00fablico\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#What_Building_Your_Own_Community_Looks_Like_With_MemberPress\" >Como \u00e9 construir sua pr\u00f3pria comunidade com o MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-rise-of-niche-community-sites\/#To_Sum_Up%E2%80%A6\" >Resumindo\u2026<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Neste fim de semana, participei de um encontro para mulheres de neg\u00f3cios na minha regi\u00e3o e logo me vi envolvida em uma conversa que j\u00e1 me \u00e9 familiar e que tenho ouvido cada vez com mais frequ\u00eancia. \u00c9 mais ou menos assim:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cEu parei de usar o Instagram.\u201d<\/em> <em>\u201cEstou me reconectando com meus valores. Comecei um curso para finalmente praticar aquele hobby do qual venho falando h\u00e1 anos.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m j\u00e1 ouviu falar disso, n\u00e9? Pois bem, parece que isso faz parte de uma mudan\u00e7a mais ampla: as pessoas est\u00e3o se afastando das grandes plataformas monopolistas e migrando para espa\u00e7os onde realmente querem passar o tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um estudo recente sobre o <a href=\"https:\/\/www.researchgate.net\/publication\/394423652_The_Rise_of_Niche_Social_Media_How_Platform_Fatigue_Fuels_Growth_in_Specialized_Communities\" title=\"\">crescente popularidade das comunidades de nicho<\/a> concluiu que as pessoas n\u00e3o est\u00e3o abandonando a internet, apenas est\u00e3o se tornando muito mais seletivas quanto aos sites que acessam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E isso faz todo o sentido, considerando o que sei sobre os usu\u00e1rios do MemberPress. Nossos clientes est\u00e3o prestes a ganhar, coletivamente, <strong>$3 bilh\u00f5es<\/strong>, e a maioria delas est\u00e1 alcan\u00e7ando esse sucesso em setores genuinamente de nicho.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Niche_Communities_Built_with_MemberPress\"><\/span>Exemplos de nicho<em> <\/em>Comunidades criadas com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" title=\"\">Rancho de h\u00f3spedes Dunrovin<\/a><\/strong>  <\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1024x537.png\" alt=\"\" class=\"wp-image-42639\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1024x537.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1536x805.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-2048x1074.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1216x638.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1832x961.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Dunrovin-Ranch-home-1080x566.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Rancho tur\u00edstico em Montana com uma transmiss\u00e3o ao vivo por c\u00e2mera chamada <em>Dias em Dunrovin<\/em>. Assinantes de todo o mundo pagam para acompanhar o que acontece no rancho a cada dia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"http:\/\/rhgns.com\" title=\"\"><strong>A Guilda de Ganchos de Tapetes da Nova Esc\u00f3cia<\/strong><\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1024x492.png\" alt=\"\" class=\"wp-image-42682\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1536x738.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-2048x984.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1832x880.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/rug-hooking-guild-ns-1080x519.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mantendo viva a arte tradicional do tapete de croch\u00ea desde 1979. Mais de 600 membros em todas as prov\u00edncias canadenses e nos Estados Unidos. N\u00e3o se trata de um hobby muito popular. Eles n\u00e3o se importam. Mesmo assim, constru\u00edram uma comunidade, e ela funciona.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/news.theopenmat.com\/\" title=\"\">O tapete aberto <\/a><\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1024x491.png\" alt=\"P\u00e1gina inicial do Open Mat\" class=\"wp-image-52590\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1024x491.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage-1080x518.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-Open-Mat-homepage.png 1292w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Um site de not\u00edcias e comunidade para <em>amador<\/em> Luta livre, n\u00e3o a WWE, nem o MMA. Luta livre amadora universit\u00e1ria e escolar. Os membros VIP t\u00eam acesso a informa\u00e7\u00f5es exclusivas sobre recrutamento, atualiza\u00e7\u00f5es sobre confer\u00eancias e rankings.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"http:\/\/foodtank.com\" title=\"\"><strong>Tanque de alimentos<\/strong><\/a><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-1024x543.png\" alt=\"\" class=\"wp-image-28099\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-1024x543.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank-768x407.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Podcast-Archives-\u2013-Food-Tank.png 1204w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Uma comunidade totalmente voltada para a sustentabilidade do sistema alimentar: agricultura, fome e pol\u00edticas ambientais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No papel, parece ser o menor p\u00fablico do mundo. Na pr\u00e1tica, acabou sendo o mais engajado do mundo: agricultores, cientistas, pesquisadores, formuladores de pol\u00edticas e jornalistas, todos em busca da mesma coisa no mesmo lugar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, eles contam com mais de 1,2 milh\u00e3o de assinantes distribu\u00eddos em tr\u00eas n\u00edveis de assinatura.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Essas comunidades est\u00e3o ganhando espa\u00e7o porque oferecem algo que as grandes redes deixaram de oferecer discretamente: \u00e9 poss\u00edvel realmente encontrar pessoas que se interessam pelas mesmas coisas que voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o me interpretem mal, o algoritmo me deixou viciado. Mas, cada vez mais, percebo que ele n\u00e3o me oferece o que eu vim buscar. Eu vim para me inspirar no conte\u00fado dos criadores e, em vez disso, acabo sendo sugado para uma se\u00e7\u00e3o de coment\u00e1rios repleta de bots que provocam raiva, ou fico rolando a tela por uma infinidade de an\u00fancios e conte\u00fado patrocinado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As redes sociais costumavam ser um lugar onde era poss\u00edvel se conectar com pessoas que pensam da mesma forma e se interessam pelas mesmas coisas; hoje, esses espa\u00e7os est\u00e3o em outros lugares, em comunidades de nicho. As pessoas est\u00e3o procurando ativamente por elas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maior parte das discuss\u00f5es sobre essa tend\u00eancia gira em torno de quais plataformas as marcas deveriam adotar a seguir. Mas, como trabalho na MemberPress, me veio \u00e0 cabe\u00e7a uma pergunta diferente: e se voc\u00ea simplesmente criasse a sua pr\u00f3pria?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Timing_Actually_Matters\"><\/span>Por que o momento certo realmente importa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas que est\u00e3o migrando para plataformas de nicho neste momento est\u00e3o cada vez mais conscientes do que as grandes plataformas est\u00e3o fazendo com seus dados e sua aten\u00e7\u00e3o, e est\u00e3o procurando um lugar melhor para investir ambos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 uma oportunidade para quem est\u00e1 pensando em criar sua pr\u00f3pria comunidade. As pessoas est\u00e3o mais dispostas, neste momento, a participar de um espa\u00e7o menor e mais focado\u2026 porque j\u00e1 est\u00e3o procurando por um. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 um ou dois anos, talvez voc\u00ea tivesse que se esfor\u00e7ar mais para convencer algu\u00e9m a experimentar uma comunidade da qual essa pessoa nunca tinha ouvido falar. Hoje, essa mesma pessoa j\u00e1 est\u00e1 procurando por ela.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_%E2%80%9CI_Need_a_Big_Audience_First%E2%80%9D_Myth\"><\/span>O mito de que \u201cpreciso primeiro de um grande p\u00fablico\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quero abordar essa quest\u00e3o diretamente, porque acho que \u00e9 o que mais desmotiva as pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o precisa de muitos seguidores para lan\u00e7ar uma comunidade de assinantes. Algumas das mais sustent\u00e1veis come\u00e7aram pequenas: um grupo coeso de pessoas que viram valor real em fazer parte de algo espec\u00edfico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cem membros engajados que interagem entre si e ficam ansiosos para acessar a plataforma ter\u00e3o um desempenho melhor do que milhares de seguidores passivos que mal se lembram de ter visto suas postagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O nicho funciona a seu favor nesse caso. Por defini\u00e7\u00e3o, voc\u00ea n\u00e3o est\u00e1 tentando agradar a todo mundo, mas sim criando algo para um <em>um tipo espec\u00edfico de pessoa<\/em>, e essa pessoa vai se identificar com isso imediatamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A qualidade do engajamento dentro de uma comunidade paga ou restrita tamb\u00e9m \u00e9 completamente diferente daquela de seguidores nas redes sociais. Essas n\u00e3o s\u00e3o pessoas que se depararam com o seu conte\u00fado por acaso enquanto navegavam pela tela. Elas tomaram a decis\u00e3o ativa de estar ali.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Building_Your_Own_Community_Looks_Like_With_MemberPress\"><\/span>Como \u00e9 construir sua pr\u00f3pria comunidade com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 aqui que a ideia tende a parecer mais assustadora do que realmente \u00e9. \u201cCriar uma plataforma\u201d soa como algo que exige um desenvolvedor, um or\u00e7amento e seis meses que voc\u00ea n\u00e3o tem. Com o MemberPress, isso realmente n\u00e3o \u00e9 necess\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/clubsuite-communities\/\" title=\"\">ClubSuite\u2122<\/a><\/strong> \u00e9 o kit de ferramentas comunit\u00e1rias do MemberPress, e o que ele permite que voc\u00ea fa\u00e7a \u00e9 oferecer aos seus membros um <a href=\"https:\/\/memberpress.com\/pt\/features\/premium-community-forums\/\" title=\"\">experi\u00eancia completa da comunidade<\/a> sem precisar encaminh\u00e1-los para outra plataforma para encontr\u00e1-lo. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubCircles\u2122<\/strong> cria espa\u00e7os de discuss\u00e3o privados onde os membros podem postar atualiza\u00e7\u00f5es, compartilhar conquistas e conversar. \u00c9 como se fosse sua pr\u00f3pria vers\u00e3o de um grupo do Facebook, s\u00f3 que fica dentro do seu site e voc\u00ea \u00e9 o dono de tudo. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1024x1024.png\" alt=\"F\u00f3rum de capturas de tela do ClubCircles\" class=\"wp-image-79221\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1536x1536.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-2048x2048.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubCircles-screenshot-forum-edited-1080x1081.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubDirectory\u2122<\/strong> permite que os membros se encontrem por habilidade, localiza\u00e7\u00e3o ou n\u00edvel de assinatura, para que as pessoas certas realmente se conectem.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png\" alt=\"\" class=\"wp-image-78087\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1536x969.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-2048x1292.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1085x684.png 1085w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1633x1030.png 1633w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-700x441.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1080x681.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ClubConnect\u2122<\/strong> oferece mensagens diretas e bate-papos em grupo em tempo real, com recursos integrados de compartilhamento de arquivos e men\u00e7\u00f5es com @, para que os membros possam manter conversas sem precisar sair da sua comunidade.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1038\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/04\/ClubConnect-Group-Messaging-example.svg\" alt=\"Exemplo de mensagens de grupo do ClubConnect\" class=\"wp-image-80243\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com esses recursos dispon\u00edveis, voc\u00ea facilitar\u00e1 as conex\u00f5es entre os membros, o que far\u00e1 com que as pessoas continuem assinantes muito tempo depois de terem conclu\u00eddo o seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados dos seus membros continuam sendo seus. A experi\u00eancia \u00e9 sua. N\u00e3o existe nenhuma plataforma que possa mudar as regras sem o seu consentimento, alterar seu algoritmo ou decidir que os dias da sua comunidade est\u00e3o contados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ah, e, ao contr\u00e1rio de outras plataformas comunit\u00e1rias, os custos n\u00e3o disparam \u00e0 medida que sua comunidade cresce. O sucesso depende de voc\u00ea.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"HbJVURzy2Zo5OLmpSFrIqwelW76TPDN48uQknMsf9xKY1hj\"><div class=\"responsive-video\"><iframe title=\"Grupos comunit\u00e1rios com o ClubSuite\u2122 (destaque do recurso MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qC9xulqK4VY?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_Sum_Up%E2%80%A6\"><\/span>Resumindo\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea vem pensando em criar uma comunidade em torno da sua especialidade, da sua marca ou de um interesse comum do seu p\u00fablico \u2014 esse \u00e9 provavelmente o sinal mais claro que voc\u00ea vai receber de que vale a pena levar isso a s\u00e9rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress se tornou uma plataforma comunit\u00e1ria completa, n\u00e3o apenas um plugin de assinaturas; assim, seu conte\u00fado e sua comunidade ficam em um \u00fanico lugar, protegidos por sua conta, e seus dados continuam sendo seus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que voc\u00ea est\u00e1 criando \u00e9 um espa\u00e7o para o qual os membros pagantes voltam porque realmente vale a pena dedicar seu tempo a ele. Um lugar onde eles escolhem estar, e n\u00e3o um lugar que um algoritmo lhes apresentou. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>O tipo de espa\u00e7o que as redes sociais costumavam ser, antes de tudo ficar complicado.<\/em><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece hoje mesmo sua comunidade de nicho.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea j\u00e1 come\u00e7ou a criar algo ou ainda est\u00e1 na fase de \u201cpensar no assunto\u201d? Seja como for, adoraria saber mais sobre isso nos coment\u00e1rios abaixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>As pessoas est\u00e3o deixando as grandes plataformas, mas n\u00e3o est\u00e3o saindo da internet; est\u00e3o encontrando algo mais aut\u00eantico. Se voc\u00ea j\u00e1 pensou em criar sua pr\u00f3pria comunidade de nicho, agora \u00e9 a hora.<\/p>","protected":false},"author":73814,"featured_media":80389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1553],"tags":[],"class_list":["post-80340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-community","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"People are leaving big social media platforms, to find something more real. 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