{"id":80359,"date":"2026-07-23T15:25:13","date_gmt":"2026-07-23T19:25:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=80359"},"modified":"2026-06-15T13:01:59","modified_gmt":"2026-06-15T17:01:59","slug":"choosing-your-business-coaching-niche","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/","title":{"rendered":"Como escolher seu nicho de coaching empresarial (e criar um site de assinaturas com base nele)"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>The right business coaching niche determines who joins your membership, why they stay, and how much they\u2019ll pay.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99ac9c1ba0c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99ac9c1ba0c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Why_Your_Membership_Needs_a_Clear_Niche_to_Work\" >Por que sua comunidade precisa de um nicho bem definido para funcionar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\" >Como escolher o nicho certo para o seu neg\u00f3cio de coaching<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#What_you_genuinely_know\" >O que voc\u00ea realmente sabe\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#What_a_specific_group_of_people_is_struggling_with\" >O que um determinado grupo de pessoas est\u00e1 enfrentando\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#What_people_will_keep_paying_to_solve\" >O que as pessoas continuar\u00e3o pagando para resolver\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\" >Quatro maneiras de se especializar ainda mais como coach de neg\u00f3cios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#1_Audience-focused_%E2%80%93_you_niche_by_who_you_help\" >1. Focado no p\u00fablico-alvo \u2013 voc\u00ea define seu nicho com base nas pessoas que voc\u00ea ajuda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#2_Stage-focused_%E2%80%93_you_niche_by_where_your_clients_are_in_their_journey\" >2. Foco na etapa \u2013 voc\u00ea define seu nicho de acordo com a etapa em que seus clientes se encontram em sua jornada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#3_Industry-focused_%E2%80%93_you_niche_by_the_field_your_clients_work_in\" >3. Focado no setor \u2013 voc\u00ea se especializa no setor em que seus clientes atuam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#4_Outcome-focused_%E2%80%93_you_niche_by_the_specific_result_you_deliver\" >4. Foco nos resultados \u2013 voc\u00ea define seu nicho com base no resultado espec\u00edfico que oferece<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Dont_Build_Around_a_Niche_Until_Youve_Tested_This\" >N\u00e3o construa sua estrat\u00e9gia em torno de um nicho antes de testar isso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Define_Your_Ideal_Member_and_Be_Specific\" >Defina qual \u00e9 o seu associado ideal (e seja espec\u00edfico)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#How_to_Stand_Out_in_an_Overcrowded_Market\" >Como se destacar em um mercado superlotado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Whats_Next\" >O que vem a seguir?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">You can help a lot of people and still build a struggling membership business. It happens more than you\u2019d think \u2013 a coach with real expertise, a decent following, and a genuine desire to help, who can\u2019t seem to get members to stick around past the first month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of the time, the problem isn\u2019t the coaching. It\u2019s the positioning. \u201cI help entrepreneurs succeed\u201d sounds reasonable until you realize nobody is searching for that, nobody feels like it was written for them, and nobody has a strong reason to keep paying for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Memberships work when the problem you solve is specific, ongoing, and something your ideal member can\u2019t easily fix on their own.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This guide helps you nail down exactly who you serve and what you help them do \u2013 so when you\u2019re ready to build your coaching business, you\u2019re building it around something people will actually pay for month after month.<\/em><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#00a8ff38\">\ud83d\udccc Est\u00e1 criando um site de coaching empresarial? Este guia faz parte de uma s\u00e9rie completa que aborda todas as etapas, desde a escolha do seu nicho at\u00e9 a cria\u00e7\u00e3o do seu plano de assinatura. O melhor lugar para come\u00e7ar \u00e9 aqui \ud83d\udc49 <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/create-business-coaching-website\/\" title=\"\">Como criar um site de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Membership_Needs_a_Clear_Niche_to_Work\"><\/span>Por que sua comunidade precisa de um nicho bem definido para funcionar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A general coaching practice can survive on referrals. Someone hears about you, the fit is good enough, you do the work, and they move on. You don\u2019t need a tight focus for that to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-website-examples\/\" title=\"\">filia\u00e7\u00e3o<\/a> \u00e9 diferente. As pessoas est\u00e3o pagando a voc\u00ea todo m\u00eas, o que significa que precisam de uma explica\u00e7\u00e3o clara, <strong><em>motivo cont\u00ednuo<\/em><\/strong> para ficar. E os \u201cconselhos gerais de neg\u00f3cios\u201d, por melhores que sejam, raramente lhes d\u00e3o esse motivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When someone joins your membership, they\u2019re buying the belief that this program was built for someone like them, with a problem like theirs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma designer aut\u00f4noma que est\u00e1 tentando aumentar seus honor\u00e1rios quer sentir que sua assinatura foi feita especialmente para ela \u2014 e n\u00e3o que precise vasculhar conte\u00fados destinados a todo mundo para encontrar as partes que se aplicam ao seu caso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quanto mais espec\u00edfico for o seu foco, mais f\u00e1cil ser\u00e1 para as pessoas certas se identificarem com a sua proposta <\/strong>\u2013 e quanto mais f\u00e1cil for para voc\u00ea criar conte\u00fado que eles realmente queiram consumir todas as semanas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especializa\u00e7\u00e3o em nichos <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-engagement\/\" title=\"\">facilita a gest\u00e3o de todo o seu programa de associados<\/a> because you always know what to create, who you\u2019re creating it for, and what would make them stay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\"><\/span>Como escolher o nicho certo para o seu neg\u00f3cio de coaching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Escolher um nicho significa<strong> descobrir o ponto em que tr\u00eas coisas se cruzam:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que voc\u00ea realmente sabe<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019re going to be coaching, creating content, and answering questions on this topic for years. If you\u2019re stretching beyond what you actually know, your members will feel it \u2013 and they won\u2019t stay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que um determinado grupo de pessoas est\u00e1 enfrentando<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not what you think they need, but what they\u2019re actively stuck on right now and can\u2019t easily figure out on their own. The clearer you are about this, the easier everything else becomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que as pessoas continuar\u00e3o pagando para resolver<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns problemas s\u00e3o resolvidos de uma vez por todas e desaparecem. Um bom <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-your-niche\/\">segmento de assinantes<\/a> has ongoing problems \u2013 the kind where solving one challenge naturally leads to the next. That\u2019s what keeps members subscribed month after month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quando essas tr\u00eas coisas se alinham, voc\u00ea tem algo sobre o qual vale a pena construir.<\/strong> But when one of them is missing (you\u2019re passionate about it, but there\u2019s no real demand, or there\u2019s demand, but the problem gets solved too quickly), the membership will always feel like an uphill battle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take time with this part. It\u2019s the decision that everything else sits on.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\"><\/span>Quatro maneiras de se especializar ainda mais como coach de neg\u00f3cios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aqui est\u00e3o as quatro abordagens mais comuns<\/strong> para se especializar como coach de neg\u00f3cios \u2013 escolha aquela que parecer mais natural em rela\u00e7\u00e3o \u00e0 forma como voc\u00ea j\u00e1 encara o seu trabalho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Focado no p\u00fablico-alvo \u2013 voc\u00ea define seu nicho com base nas pessoas que voc\u00ea ajuda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 a abordagem mais direta. Voc\u00ea escolhe um tipo espec\u00edfico de pessoa e constr\u00f3i tudo em torno dela.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profissionais aut\u00f4nomos que est\u00e3o montando seu primeiro neg\u00f3cio de presta\u00e7\u00e3o de servi\u00e7os<\/li>\n\n\n\n<li>Fundadoras nas fases iniciais de expans\u00e3o<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/fitness-membership-sites\/\" title=\"\">Sa\u00fade e bem-estar<\/a> profissionais que enfrentam dificuldades com a parte administrativa<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/\" title=\"\">Consultores<\/a> deixar o emprego em uma empresa<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Foco na etapa \u2013 voc\u00ea define seu nicho de acordo com a etapa em que seus clientes se encontram em sua jornada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de se concentrar em quem elas s\u00e3o, voc\u00ea se concentra em onde elas est\u00e3o. Cada etapa do neg\u00f3cio traz seu pr\u00f3prio conjunto de desafios \u2014 e os coaches especializados em uma determinada etapa se tornam a escolha \u00f3bvia para as pessoas que est\u00e3o nessa fase.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fundadores em fase inicial que est\u00e3o tentando conquistar seus primeiros clientes fi\u00e9is<\/li>\n\n\n\n<li>As empresas j\u00e1 estabelecidas est\u00e3o prontas para contratar e deixar de fazer tudo sozinhas<\/li>\n\n\n\n<li>Propriet\u00e1rios de empresas que est\u00e3o se preparando para vender ou sair do neg\u00f3cio<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Focado no setor \u2013 voc\u00ea se especializa no setor em que seus clientes atuam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea se torna o coach de refer\u00eancia para um setor espec\u00edfico. Essa \u00e9 uma das formas mais eficazes de se posicionar, e um dos exemplos mais claros de que isso funciona \u00e9 <a href=\"https:\/\/lesleylogan.co\/about-lesley\/\" title=\"\">Lesley Logan<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png\" alt=\"\" class=\"wp-image-80453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1536x720.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-2048x960.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-840x394.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1832x859.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1080x506.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Lesley\u2019s Business coaching site<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">She\u2019s a certified Pilates teacher who noticed that most Pilates instructors had no idea how to run a profitable business. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So she built a coaching program with MemberPress specifically for them, teaching fitness business owners how to get clients, set their rates, and build a practice that\u2019s actually sustainable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That focus made her the obvious choice for an entire industry. She\u2019s now booked through 2028.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coaching empresarial para ag\u00eancias criativas<\/li>\n\n\n\n<li>Coaches para profissionais do setor imobili\u00e1rio<\/li>\n\n\n\n<li>Coaches para profissionais da \u00e1rea de sa\u00fade e bem-estar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Foco nos resultados \u2013 voc\u00ea define seu nicho com base no resultado espec\u00edfico que oferece<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0You\u2019re not defined by who your clients are \u2013 you\u2019re defined by the results they get.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajudando empresas do setor de servi\u00e7os a gerar leads de forma consistente<\/li>\n\n\n\n<li>Ajudando profissionais que cobram a menos a corrigir seus pre\u00e7os<\/li>\n\n\n\n<li>Ajudando profissionais aut\u00f4nomos a contratar seu primeiro funcion\u00e1rio<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Any of these can work. What doesn\u2019t work is trying to be all of them at once \u2013 because then you\u2019re back to being a general business coach, and we\u2019re right back where we started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Build_Around_a_Niche_Until_Youve_Tested_This\"><\/span>N\u00e3o construa sua estrat\u00e9gia em torno de um nicho antes de testar isso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start creating content or building out your membership, you need to know that people will actually pay for what you\u2019re planning to offer.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s how to check:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Procure produtos pagos j\u00e1 existentes nesse segmento:<\/strong> Search for books, courses, group programs, and paid communities in your niche. If people are already spending money there, that\u2019s a good sign \u2013 it means there\u2019s a proven market. <br><br>No competition sounds appealing, but it usually means there\u2019s no demand either.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00e1 aos lugares onde seus poss\u00edveis membros j\u00e1 costumam frequentar:<\/strong> Veja <strong>T\u00f3picos do Reddit, <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">Grupos do Facebook<\/a>, e comunidades online<\/strong> onde seu p\u00fablico-alvo passa o tempo. <br><br>Quais s\u00e3o as perguntas que sempre surgem? Em que pontos as pessoas ficam constantemente com d\u00favidas? Os problemas sobre os quais as pessoas perguntam repetidamente s\u00e3o aqueles em torno dos quais vale a pena criar um plano de assinatura.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tenha conversas de verdade com pessoas de verdade: <\/strong>Encontre de cinco a dez pessoas que se encaixem no seu perfil de membro ideal e converse com elas \u2014 n\u00e3o seja uma pesquisa, mas sim uma conversa de verdade. <br><br>Ask what they\u2019re struggling with, what they\u2019ve already tried, and what they\u2019d pay to solve it. You\u2019ll learn more in one honest conversation than in weeks of desk research.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Ideal_Member_and_Be_Specific\"><\/span>Defina qual \u00e9 o seu associado ideal (e seja espec\u00edfico)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Picking a niche tells you what your membership is about. Defining your ideal member tells you who it\u2019s actually for \u2013 and that distinction matters more than most coaches realize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This isn\u2019t about demographics. Knowing your member is a 35-year-old woman based in Austin doesn\u2019t tell you what she needs from your membership or why she\u2019d stay subscribed. What you actually need to understand is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com que problema ela est\u00e1 lidando neste momento?<\/li>\n\n\n\n<li>What has she already tried that hasn\u2019t worked?<\/li>\n\n\n\n<li>What does she feel like she\u2019s missing that other people in her field seem to have figured out?<\/li>\n\n\n\n<li>Como seria o neg\u00f3cio dela daqui a seis meses se a sua assinatura realmente funcionasse para ela?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea consegue responder a essas perguntas com clareza, todas as decis\u00f5es que voc\u00ea toma ficam mais f\u00e1ceis \u2014 que conte\u00fado criar, como <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">estruture seus n\u00edveis<\/a>, what to charge, what to say in your marketing. You\u2019re not guessing anymore. You have a real person to write for.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja como isso se parece na pr\u00e1tica:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nicho: Orienta\u00e7\u00e3o em estrat\u00e9gia de pre\u00e7os para designers aut\u00f4nomos<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>She\u2019s been charging the same project rates for two years, even though her skills have grown significantly<\/li>\n\n\n\n<li>She\u2019s Googled \u201chow to raise my rates\u201d more times than she\u2019d like to admit, but freezes when it comes to actually doing it<\/li>\n\n\n\n<li>She keeps losing projects to cheaper designers and can\u2019t figure out whether to lower her prices or hold her ground<\/li>\n\n\n\n<li>She doesn\u2019t want to freelance forever \u2013 she wants to build something more stable<\/li>\n\n\n\n<li>Success looks like consistent clients, a rate she\u2019s proud of, and never feeling like she has to apologize for what she charges<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s someone you can build an entire membership around. <strong>\u201cEmpres\u00e1rios que querem crescer\u201d n\u00e3o \u00e9.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Stand_Out_in_an_Overcrowded_Market\"><\/span>Como se destacar em um mercado superlotado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitos <a href=\"https:\/\/memberpress.com\/pt\/blog\/online-coaching-website\/\">coaches de neg\u00f3cios<\/a> por a\u00ed. E a maioria deles soa exatamente igual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maneira de se destacar \u00e9 ser mais claro do que todos os outros sobre quem voc\u00ea ajuda e o que essas pessoas levam consigo. \u00c9 essa clareza que faz com que a pessoa certa pare de rolar a tela e pense: \u201c<em>Isso \u00e9 para mim.<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your positioning should lead with what your member gets, not what you\u2019ve achieved. Certifications and years of experience might build trust once someone is already interested \u2013 but they\u2019re not what gets someone interested in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compare estes dois:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCoach de neg\u00f3cios que ajuda empreendedores a construir neg\u00f3cios melhores.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cI help freelance designers charge what they\u2019re worth \u2013 and actually believe it.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A segunda op\u00e7\u00e3o funciona porque cita uma pessoa espec\u00edfica, um problema espec\u00edfico e o verdadeiro obst\u00e1culo que se interp\u00f5e no caminho dessa pessoa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Someone reading that either immediately thinks \u201cthat\u2019s exactly me\u201d or \u201cthat\u2019s not for me at all.\u201d Both are the right outcome. You want the wrong people to opt out just as much as you want the right people to opt in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your positioning doesn\u2019t need to be a clever tagline. It just needs to be specific enough that the right person recognizes themselves in it the moment they read it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que vem a seguir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You know who you\u2019re building for. Now you need to build the thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next guide in this series walks you through how to set up WordPress for a business coaching site. You\u2019d learn about hosting, MemberPress installation, the plugins that make a coaching site run, and the key pages you need before you launch.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_68972e24d36484e57d1bf0dce042db0e\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/\"   class=\"button button-blue center\">\ud83d\udc49 Como configurar o WordPress para um site de coaching empresarial<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">The clearer your niche, the easier every decision after this one becomes. If you\u2019re ready to start building, <strong><a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" title=\"\">MemberPress<\/a><\/strong> oferece tudo o que voc\u00ea precisa para configurar sua assinatura, proteger seu conte\u00fado e atrair seus primeiros assinantes.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>N\u00e3o sabe ao certo em qual nicho de coaching empresarial se concentrar? Encontre o ponto ideal entre o que voc\u00ea sabe, quem precisa de ajuda e aquilo pelo qual as pessoas continuar\u00e3o pagando.<\/p>","protected":false},"author":87865,"featured_media":81140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1558],"tags":[1574,70],"class_list":["post-80359","post","type-post","status-publish","format-standard","has-post-thumbnail","category-use-cases","tag-business-coaching-site","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Not sure which business coaching niche to build around? 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