{"id":80359,"date":"2026-07-23T15:25:13","date_gmt":"2026-07-23T19:25:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=80359"},"modified":"2026-06-15T13:01:59","modified_gmt":"2026-06-15T17:01:59","slug":"choosing-your-business-coaching-niche","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/","title":{"rendered":"Como escolher seu nicho de coaching empresarial (e criar um site de assinaturas com base nele)"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em><strong>O nicho certo de coaching empresarial determina quem se inscreve no seu programa de assinatura, por que eles permanecem nele e quanto est\u00e3o dispostos a pagar.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7d456baae62\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7d456baae62\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Why_Your_Membership_Needs_a_Clear_Niche_to_Work\" >Por que sua comunidade precisa de um nicho bem definido para funcionar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\" >Como escolher o nicho certo para o seu neg\u00f3cio de coaching<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#What_you_genuinely_know\" >O que voc\u00ea realmente sabe\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#What_a_specific_group_of_people_is_struggling_with\" >O que um determinado grupo de pessoas est\u00e1 enfrentando\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#What_people_will_keep_paying_to_solve\" >O que as pessoas continuar\u00e3o pagando para resolver\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\" >Quatro maneiras de se especializar ainda mais como coach de neg\u00f3cios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#1_Audience-focused_%E2%80%93_you_niche_by_who_you_help\" >1. Focado no p\u00fablico-alvo \u2013 voc\u00ea define seu nicho com base nas pessoas que voc\u00ea ajuda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#2_Stage-focused_%E2%80%93_you_niche_by_where_your_clients_are_in_their_journey\" >2. Foco na etapa \u2013 voc\u00ea define seu nicho de acordo com a etapa em que seus clientes se encontram em sua jornada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#3_Industry-focused_%E2%80%93_you_niche_by_the_field_your_clients_work_in\" >3. Focado no setor \u2013 voc\u00ea se especializa no setor em que seus clientes atuam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#4_Outcome-focused_%E2%80%93_you_niche_by_the_specific_result_you_deliver\" >4. Foco nos resultados \u2013 voc\u00ea define seu nicho com base no resultado espec\u00edfico que oferece<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Dont_Build_Around_a_Niche_Until_Youve_Tested_This\" >N\u00e3o construa sua estrat\u00e9gia em torno de um nicho antes de testar isso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Define_Your_Ideal_Member_and_Be_Specific\" >Defina qual \u00e9 o seu associado ideal (e seja espec\u00edfico)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#How_to_Stand_Out_in_an_Overcrowded_Market\" >Como se destacar em um mercado superlotado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/choosing-your-business-coaching-niche\/#Whats_Next\" >O que vem a seguir?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ajudar muitas pessoas e, mesmo assim, acabar criando um neg\u00f3cio de assinaturas que n\u00e3o d\u00e1 certo. Isso acontece com mais frequ\u00eancia do que voc\u00ea imagina: um coach com conhecimento de verdade, um p\u00fablico razo\u00e1vel e um desejo genu\u00edno de ajudar, mas que parece n\u00e3o conseguir fazer com que os assinantes continuem no servi\u00e7o depois do primeiro m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na maioria das vezes, o problema n\u00e3o \u00e9 o acompanhamento. \u00c9 o posicionamento. \u201cEu ajudo empreendedores a terem sucesso\u201d parece razo\u00e1vel at\u00e9 voc\u00ea perceber que ningu\u00e9m est\u00e1 procurando por isso, ningu\u00e9m sente que foi escrito para si e ningu\u00e9m tem um motivo forte para continuar pagando por isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Os programas de assinatura funcionam quando o problema que voc\u00ea resolve \u00e9 espec\u00edfico, cont\u00ednuo e algo que seu assinante ideal n\u00e3o consegue resolver facilmente por conta pr\u00f3pria.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Este guia ajuda voc\u00ea a definir exatamente quem s\u00e3o seus clientes e como voc\u00ea os ajuda \u2013 para que, quando estiver pronto para construir seu neg\u00f3cio de coaching, voc\u00ea o desenvolva com base em algo pelo qual as pessoas realmente pagar\u00e3o m\u00eas ap\u00f3s m\u00eas.<\/em><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#00a8ff38\">\ud83d\udccc Est\u00e1 criando um site de coaching empresarial? Este guia faz parte de uma s\u00e9rie completa que aborda todas as etapas, desde a escolha do seu nicho at\u00e9 a cria\u00e7\u00e3o do seu plano de assinatura. O melhor lugar para come\u00e7ar \u00e9 aqui \ud83d\udc49 <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/create-business-coaching-website\/\" title=\"\">Como criar um site de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Membership_Needs_a_Clear_Niche_to_Work\"><\/span>Por que sua comunidade precisa de um nicho bem definido para funcionar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma pr\u00e1tica de coaching em geral pode se sustentar por meio de indica\u00e7\u00f5es. Algu\u00e9m ouve falar de voc\u00ea, a compatibilidade \u00e9 boa o suficiente, voc\u00ea faz o trabalho e a pessoa segue em frente. Voc\u00ea n\u00e3o precisa de um foco restrito para que isso funcione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-website-examples\/\" title=\"\">filia\u00e7\u00e3o<\/a> \u00e9 diferente. As pessoas est\u00e3o pagando a voc\u00ea todo m\u00eas, o que significa que precisam de uma explica\u00e7\u00e3o clara, <strong><em>motivo cont\u00ednuo<\/em><\/strong> para ficar. E os \u201cconselhos gerais de neg\u00f3cios\u201d, por melhores que sejam, raramente lhes d\u00e3o esse motivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando algu\u00e9m se inscreve no seu plano de assinatura, est\u00e1 comprando a ideia de que esse programa foi criado para algu\u00e9m como ele, com um problema semelhante ao dele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma designer aut\u00f4noma que est\u00e1 tentando aumentar seus honor\u00e1rios quer sentir que sua assinatura foi feita especialmente para ela \u2014 e n\u00e3o que precise vasculhar conte\u00fados destinados a todo mundo para encontrar as partes que se aplicam ao seu caso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quanto mais espec\u00edfico for o seu foco, mais f\u00e1cil ser\u00e1 para as pessoas certas se identificarem com a sua proposta <\/strong>\u2013 e quanto mais f\u00e1cil for para voc\u00ea criar conte\u00fado que eles realmente queiram consumir todas as semanas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especializa\u00e7\u00e3o em nichos <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-engagement\/\" title=\"\">facilita a gest\u00e3o de todo o seu programa de associados<\/a> porque voc\u00ea sempre sabe o que criar, para quem est\u00e1 criando e o que faria essa pessoa ficar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Niche_for_Your_Coaching_Business\"><\/span>Como escolher o nicho certo para o seu neg\u00f3cio de coaching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Escolher um nicho significa<strong> descobrir o ponto em que tr\u00eas coisas se cruzam:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que voc\u00ea realmente sabe<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea vai passar anos orientando, criando conte\u00fado e respondendo a perguntas sobre esse assunto. Se voc\u00ea for al\u00e9m do que realmente sabe, seus membros v\u00e3o perceber isso \u2013 e n\u00e3o v\u00e3o ficar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que um determinado grupo de pessoas est\u00e1 enfrentando<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o o que voc\u00ea acha que eles precisam, mas aquilo em que est\u00e3o realmente com dificuldade no momento e n\u00e3o conseguem resolver sozinhos com facilidade. Quanto mais claro voc\u00ea for sobre isso, mais f\u00e1cil tudo o resto se torna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que as pessoas continuar\u00e3o pagando para resolver<\/strong>\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns problemas s\u00e3o resolvidos de uma vez por todas e desaparecem. Um bom <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-your-niche\/\">segmento de assinantes<\/a> apresenta desafios cont\u00ednuos \u2014 daqueles em que resolver um desafio leva naturalmente ao pr\u00f3ximo. \u00c9 isso que faz com que os membros continuem assinando m\u00eas ap\u00f3s m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quando essas tr\u00eas coisas se alinham, voc\u00ea tem algo sobre o qual vale a pena construir.<\/strong> Mas quando um desses elementos est\u00e1 faltando (voc\u00ea \u00e9 apaixonado pelo assunto, mas n\u00e3o h\u00e1 demanda real, ou h\u00e1 demanda, mas o problema \u00e9 resolvido muito rapidamente), conquistar novos membros sempre parecer\u00e1 uma batalha dif\u00edcil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dedique um tempo a essa parte. \u00c9 a decis\u00e3o da qual tudo o mais depende.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Four_Ways_You_Can_Niche_Down_as_a_Business_Coach\"><\/span>Quatro maneiras de se especializar ainda mais como coach de neg\u00f3cios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Aqui est\u00e3o as quatro abordagens mais comuns<\/strong> para se especializar como coach de neg\u00f3cios \u2013 escolha aquela que parecer mais natural em rela\u00e7\u00e3o \u00e0 forma como voc\u00ea j\u00e1 encara o seu trabalho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Focado no p\u00fablico-alvo \u2013 voc\u00ea define seu nicho com base nas pessoas que voc\u00ea ajuda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 a abordagem mais direta. Voc\u00ea escolhe um tipo espec\u00edfico de pessoa e constr\u00f3i tudo em torno dela.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Profissionais aut\u00f4nomos que est\u00e3o montando seu primeiro neg\u00f3cio de presta\u00e7\u00e3o de servi\u00e7os<\/li>\n\n\n\n<li>Fundadoras nas fases iniciais de expans\u00e3o<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/fitness-membership-sites\/\" title=\"\">Sa\u00fade e bem-estar<\/a> profissionais que enfrentam dificuldades com a parte administrativa<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/\" title=\"\">Consultores<\/a> deixar o emprego em uma empresa<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Foco na etapa \u2013 voc\u00ea define seu nicho de acordo com a etapa em que seus clientes se encontram em sua jornada<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de se concentrar em quem elas s\u00e3o, voc\u00ea se concentra em onde elas est\u00e3o. Cada etapa do neg\u00f3cio traz seu pr\u00f3prio conjunto de desafios \u2014 e os coaches especializados em uma determinada etapa se tornam a escolha \u00f3bvia para as pessoas que est\u00e3o nessa fase.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fundadores em fase inicial que est\u00e3o tentando conquistar seus primeiros clientes fi\u00e9is<\/li>\n\n\n\n<li>As empresas j\u00e1 estabelecidas est\u00e3o prontas para contratar e deixar de fazer tudo sozinhas<\/li>\n\n\n\n<li>Propriet\u00e1rios de empresas que est\u00e3o se preparando para vender ou sair do neg\u00f3cio<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Focado no setor \u2013 voc\u00ea se especializa no setor em que seus clientes atuam<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea se torna o coach de refer\u00eancia para um setor espec\u00edfico. Essa \u00e9 uma das formas mais eficazes de se posicionar, e um dos exemplos mais claros de que isso funciona \u00e9 <a href=\"https:\/\/lesleylogan.co\/about-lesley\/\" title=\"\">Lesley Logan<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png\" alt=\"\" class=\"wp-image-80453\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1536x720.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-2048x960.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-840x394.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1832x859.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-03-at-65535-PM-1080x506.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Site de coaching empresarial da Lesley<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ela \u00e9 uma professora certificada de Pilates que percebeu que a maioria dos instrutores de Pilates n\u00e3o tinha a menor ideia de como administrar um neg\u00f3cio lucrativo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, ela criou um programa de coaching com a MemberPress voltado especificamente para eles, ensinando propriet\u00e1rios de academias como conquistar clientes, definir seus pre\u00e7os e construir um neg\u00f3cio que seja realmente sustent\u00e1vel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse foco fez com que ela se tornasse a escolha \u00f3bvia para todo um setor. Atualmente, ela j\u00e1 tem agendamentos at\u00e9 2028.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coaching empresarial para ag\u00eancias criativas<\/li>\n\n\n\n<li>Coaches para profissionais do setor imobili\u00e1rio<\/li>\n\n\n\n<li>Coaches para profissionais da \u00e1rea de sa\u00fade e bem-estar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Foco nos resultados \u2013 voc\u00ea define seu nicho com base no resultado espec\u00edfico que oferece<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0Voc\u00ea n\u00e3o \u00e9 definido por quem s\u00e3o seus clientes \u2013 voc\u00ea \u00e9 definido pelos resultados que eles alcan\u00e7am.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ajudando empresas do setor de servi\u00e7os a gerar leads de forma consistente<\/li>\n\n\n\n<li>Ajudando profissionais que cobram a menos a corrigir seus pre\u00e7os<\/li>\n\n\n\n<li>Ajudando profissionais aut\u00f4nomos a contratar seu primeiro funcion\u00e1rio<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Qualquer uma dessas op\u00e7\u00f5es pode funcionar. O que n\u00e3o funciona \u00e9 tentar ser todas elas ao mesmo tempo \u2013 porque, nesse caso, voc\u00ea volta a ser um coach de neg\u00f3cios geral, e voltamos exatamente ao ponto de partida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Build_Around_a_Niche_Until_Youve_Tested_This\"><\/span>N\u00e3o construa sua estrat\u00e9gia em torno de um nicho antes de testar isso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de come\u00e7ar a criar conte\u00fado ou a desenvolver sua comunidade de membros, voc\u00ea precisa ter certeza de que as pessoas realmente pagar\u00e3o pelo que voc\u00ea planeja oferecer.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja como verificar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Procure produtos pagos j\u00e1 existentes nesse segmento:<\/strong> Procure por livros, cursos, programas em grupo e comunidades pagas no seu nicho. Se as pessoas j\u00e1 est\u00e3o gastando dinheiro nessa \u00e1rea, isso \u00e9 um bom sinal \u2014 significa que existe um mercado comprovado. <br><br>A aus\u00eancia de concorr\u00eancia parece atraente, mas geralmente significa que tamb\u00e9m n\u00e3o h\u00e1 demanda.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>V\u00e1 aos lugares onde seus poss\u00edveis membros j\u00e1 costumam frequentar:<\/strong> Veja <strong>T\u00f3picos do Reddit, <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">Grupos do Facebook<\/a>, e comunidades online<\/strong> onde seu p\u00fablico-alvo passa o tempo. <br><br>Quais s\u00e3o as perguntas que sempre surgem? Em que pontos as pessoas ficam constantemente com d\u00favidas? Os problemas sobre os quais as pessoas perguntam repetidamente s\u00e3o aqueles em torno dos quais vale a pena criar um plano de assinatura.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tenha conversas de verdade com pessoas de verdade: <\/strong>Encontre de cinco a dez pessoas que se encaixem no seu perfil de membro ideal e converse com elas \u2014 n\u00e3o seja uma pesquisa, mas sim uma conversa de verdade. <br><br>Pergunte com o que eles est\u00e3o tendo dificuldade, o que j\u00e1 tentaram e quanto estariam dispostos a pagar para resolver o problema. Voc\u00ea aprender\u00e1 mais em uma \u00fanica conversa sincera do que em semanas de pesquisa documental.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Ideal_Member_and_Be_Specific\"><\/span>Defina qual \u00e9 o seu associado ideal (e seja espec\u00edfico)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Escolher um nicho define o foco da sua comunidade. Definir o seu membro ideal indica a quem ela realmente se destina \u2014 e essa distin\u00e7\u00e3o \u00e9 mais importante do que a maioria dos coaches imagina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso n\u00e3o tem a ver com dados demogr\u00e1ficos. Saber que sua associada \u00e9 uma mulher de 35 anos que mora em Austin n\u00e3o indica o que ela espera da sua assinatura nem por que ela continuaria assinando. O que voc\u00ea realmente precisa entender \u00e9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Com que problema ela est\u00e1 lidando neste momento?<\/li>\n\n\n\n<li>O que ela j\u00e1 tentou que n\u00e3o deu certo?<\/li>\n\n\n\n<li>O que ela sente que est\u00e1 perdendo e que outras pessoas da \u00e1rea parecem ter descoberto?<\/li>\n\n\n\n<li>Como seria o neg\u00f3cio dela daqui a seis meses se a sua assinatura realmente funcionasse para ela?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea consegue responder a essas perguntas com clareza, todas as decis\u00f5es que voc\u00ea toma ficam mais f\u00e1ceis \u2014 que conte\u00fado criar, como <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">estruture seus n\u00edveis<\/a>, quanto cobrar, o que dizer em suas campanhas de marketing. Voc\u00ea n\u00e3o precisa mais ficar adivinhando. Voc\u00ea tem uma pessoa de verdade para quem escrever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja como isso funciona na pr\u00e1tica:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Nicho: Orienta\u00e7\u00e3o em estrat\u00e9gia de pre\u00e7os para designers aut\u00f4nomos<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ela vem cobrando os mesmos valores por projeto h\u00e1 dois anos, embora suas habilidades tenham evolu\u00eddo significativamente<\/li>\n\n\n\n<li>Ela j\u00e1 pesquisou no Google \u201ccomo aumentar meus pre\u00e7os\u201d mais vezes do que gostaria de admitir, mas fica paralisada na hora de realmente colocar isso em pr\u00e1tica<\/li>\n\n\n\n<li>Ela vive perdendo projetos para designers mais baratos e n\u00e3o consegue decidir se deve baixar seus pre\u00e7os ou manter sua posi\u00e7\u00e3o<\/li>\n\n\n\n<li>Ela n\u00e3o quer trabalhar como freelancer para sempre \u2014 ela quer construir algo mais est\u00e1vel<\/li>\n\n\n\n<li>Para ela, o sucesso significa ter clientes fi\u00e9is, cobrar um valor do qual se orgulha e nunca sentir que precisa se desculpar pelo que cobra<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 uma pessoa em torno da qual voc\u00ea pode construir todo um programa de associados. <strong>\u201cEmpres\u00e1rios que querem crescer\u201d n\u00e3o \u00e9.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Stand_Out_in_an_Overcrowded_Market\"><\/span>Como se destacar em um mercado superlotado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitos <a href=\"https:\/\/memberpress.com\/pt\/blog\/online-coaching-website\/\">coaches de neg\u00f3cios<\/a> por a\u00ed. E a maioria deles soa exatamente igual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maneira de se destacar \u00e9 ser mais claro do que todos os outros sobre quem voc\u00ea ajuda e o que essas pessoas levam consigo. \u00c9 essa clareza que faz com que a pessoa certa pare de rolar a tela e pense: \u201c<em>Isso \u00e9 para mim.<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu posicionamento deve destacar o que o associado ganha, e n\u00e3o o que voc\u00ea conquistou. Certifica\u00e7\u00f5es e anos de experi\u00eancia podem gerar confian\u00e7a quando algu\u00e9m j\u00e1 est\u00e1 interessado \u2014 mas n\u00e3o s\u00e3o o que desperta o interesse dessa pessoa em primeiro lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compare estes dois:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cCoach de neg\u00f3cios que ajuda empreendedores a construir neg\u00f3cios melhores.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cEu ajudo designers aut\u00f4nomos a cobrar o que realmente merecem \u2014 e a acreditar nisso de verdade.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A segunda op\u00e7\u00e3o funciona porque cita uma pessoa espec\u00edfica, um problema espec\u00edfico e o verdadeiro obst\u00e1culo que se interp\u00f5e no caminho dessa pessoa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quem ler isso vai pensar imediatamente \u201cisso \u00e9 exatamente eu\u201d ou \u201cisso n\u00e3o tem nada a ver comigo\u201d. Ambas as rea\u00e7\u00f5es s\u00e3o v\u00e1lidas. Voc\u00ea quer que as pessoas erradas desistam tanto quanto quer que as pessoas certas se interessem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu posicionamento n\u00e3o precisa ser um slogan engenhoso. Basta que seja espec\u00edfico o suficiente para que a pessoa certa se identifique com ele no momento em que o ler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span>O que vem a seguir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea sabe para quem est\u00e1 criando isso. Agora precisa criar a coisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pr\u00f3ximo guia desta s\u00e9rie explica passo a passo como configurar o WordPress para um site de coaching empresarial. Voc\u00ea aprender\u00e1 sobre hospedagem, instala\u00e7\u00e3o do MemberPress, os plugins essenciais para o funcionamento de um site de coaching e as p\u00e1ginas principais necess\u00e1rias antes do lan\u00e7amento.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_68972e24d36484e57d1bf0dce042db0e\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/\"   class=\"button button-blue center\">\ud83d\udc49 Como configurar o WordPress para um site de coaching empresarial<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Quanto mais claro for o seu nicho, mais f\u00e1cil ser\u00e1 tomar todas as decis\u00f5es a partir daqui. Se voc\u00ea est\u00e1 pronto para come\u00e7ar a construir, <strong><a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" title=\"\">MemberPress<\/a><\/strong> oferece tudo o que voc\u00ea precisa para configurar sua assinatura, proteger seu conte\u00fado e atrair seus primeiros assinantes.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>N\u00e3o sabe ao certo em qual nicho de coaching empresarial se concentrar? Encontre o ponto ideal entre o que voc\u00ea sabe, quem precisa de ajuda e aquilo pelo qual as pessoas continuar\u00e3o pagando.<\/p>","protected":false},"author":87865,"featured_media":81140,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1558],"tags":[1574,70],"class_list":["post-80359","post","type-post","status-publish","format-standard","has-post-thumbnail","category-use-cases","tag-business-coaching-site","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Not sure which business coaching niche to build around? 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