{"id":80360,"date":"2026-07-23T17:12:10","date_gmt":"2026-07-23T21:12:10","guid":{"rendered":"https:\/\/memberpress.com\/?p=80360"},"modified":"2026-07-10T12:48:06","modified_gmt":"2026-07-10T16:48:06","slug":"set-up-business-coaching-site-wordpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/","title":{"rendered":"Crie um site de coaching empresarial no WordPress (sem se sentir sobrecarregado com a parte t\u00e9cnica)"},"content":{"rendered":"<p class=\"has-text-align-center\"><em>Um site do WordPress devidamente configurado \u00e9 o que permite que seu neg\u00f3cio de coaching funcione de forma automatizada \u2014 os membros se cadastram, obt\u00eam acesso e come\u00e7am a trabalhar sem que voc\u00ea precise gerenci\u00e1-lo manualmente.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a63a86bb0efc\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a63a86bb0efc\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Why_Many_Coaches_Outgrow_Platforms_Like_Kajabi_and_Move_to_WordPress\" >Por que muitos coaches deixam de usar plataformas como o Kajabi e migram para o WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Step_1_Start_With_the_Right_Hosting\" >Passo 1: Comece com a hospedagem certa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Step_2_Set_Up_MemberPress_Your_Coaching_Sites_Core_Tool\" >Etapa 2: Configurar o MemberPress (a principal ferramenta do seu site de coaching)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Initial_MemberPress_Configuration\" >Configura\u00e7\u00e3o inicial do MemberPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Step_3_Use_ReadyLaunch%E2%84%A2_to_Get_a_Professional_Site_Up_Quickly\" >Etapa 3: Use o ReadyLaunch\u2122 para criar rapidamente um site profissional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Step_4_Activate_CoachKit%E2%84%A2_to_Run_Your_Coaching_Programs\" >Etapa 4: Ative o CoachKit\u2122 para executar seus programas de coaching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Step_5_Set_Up_Your_Essential_Plugins\" >Etapa 5: Configure seus plugins essenciais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Step_6_Dont_Launch_Until_Payments_Are_Working\" >Passo 6: N\u00e3o lance o produto at\u00e9 que os pagamentos estejam funcionando<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Step_7_Turn_Your_Setup_Into_a_System_That_Runs_Itself\" >Passo 7: Transforme sua configura\u00e7\u00e3o em um sistema que funcione sozinho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Step_8_Test_Before_You_Launch\" >Passo 8: Teste antes de lan\u00e7ar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/#Before_You_Go\" >Antes de partir<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>A maioria dos coaches de neg\u00f3cios n\u00e3o tem forma\u00e7\u00e3o t\u00e9cnica \u2013 e n\u00e3o deveria precisar dela para criar um site profissional de coaching.<\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 ficou olhando para um painel do WordPress totalmente novo sem saber por onde come\u00e7ar, este guia \u00e9 para voc\u00ea. <\/p>\n\n\n\n<p>Felizmente, voc\u00ea n\u00e3o precisa ficar pensando em quais vinte plugins instalar nem passar semanas deixando seu site com uma apar\u00eancia apresent\u00e1vel. <\/p>\n\n\n\n<p>Com a configura\u00e7\u00e3o certa, voc\u00ea pode partir de uma instala\u00e7\u00e3o b\u00e1sica do WordPress e chegar a um site de coaching totalmente funcional \u2014 com assinaturas, cursos, programas de coaching, pagamentos e tudo mais \u2014 sem precisar escrever uma \u00fanica linha de c\u00f3digo.<\/p>\n\n\n\n<p>Este guia orienta voc\u00ea em cada etapa, na ordem correta, para que nada seja esquecido e nada seja feito duas vezes.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#00a8ff38\">\ud83d\udccc Est\u00e1 criando um site de coaching empresarial? Este guia faz parte de uma s\u00e9rie completa que aborda todas as etapas, desde a escolha do seu nicho at\u00e9 a cria\u00e7\u00e3o do seu plano de assinatura. O melhor lugar para come\u00e7ar \u00e9 aqui \ud83d\udc49 <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/create-business-coaching-website\/\" title=\"\">Como criar um site de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Many_Coaches_Outgrow_Platforms_Like_Kajabi_and_Move_to_WordPress\"><\/span>Por que muitos coaches deixam de usar plataformas como o Kajabi e migram para o WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muitos treinadores come\u00e7am em plataformas como <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/\" title=\"\">Kajabi<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/blog\/teachable-vs-kajabi-vs-memberpress\/\" title=\"\">Ensin\u00e1vel<\/a>ou <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-memberium-vs-podia\/\" title=\"\">Podia<\/a> porque a configura\u00e7\u00e3o parece mais simples. E \u00e9 mesmo \u2014 a princ\u00edpio.<\/p>\n\n\n\n<p>Mas voc\u00ea logo se depara com o mesmo obst\u00e1culo: taxas de plataforma que corroem sua receita, controle limitado sobre o funcionamento do seu site e a realidade inc\u00f4moda de que todo o seu neg\u00f3cio depende da infraestrutura de terceiros.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/wordpress-membership-plugins-versus-hosted-membership-solutions\/\">O WordPress \u00e9 diferente<\/a>. Eis por que isso faz mais sentido para uma empresa de coaching criada para durar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voc\u00ea \u00e9 dono de tudo.<\/strong> Seu conte\u00fado, os dados dos seus membros, seu site \u2013 tudo isso pertence a voc\u00ea. Nenhuma plataforma pode aumentar suas taxas, alterar seus termos ou encerrar suas atividades.<br><\/li>\n\n\n\n<li><strong>Uma \u00fanica plataforma resolve tudo.<\/strong> Assinaturas, cursos, programas de coaching, comunidade, downloads, pagamentos \u2013 <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" title=\"\">MemberPress<\/a> cuida de tudo isso diretamente no seu pr\u00f3prio site do WordPress. A maioria dos coaches que usa plataformas dedicadas est\u00e1 pagando por tr\u00eas ou quatro ferramentas diferentes para obter o mesmo resultado.<br><\/li>\n\n\n\n<li><strong>Voc\u00ea fica com o que ganhar.<\/strong> A Kajabi ret\u00e9m uma porcentagem de cada transa\u00e7\u00e3o nos planos de n\u00edvel inferior. A MemberPress cobra uma taxa anual fixa, independentemente do valor que voc\u00ea faturar. Quanto mais sua empresa cresce, mais essa diferen\u00e7a se torna importante.<br><\/li>\n\n\n\n<li><strong>Ele cresce junto com voc\u00ea.<\/strong> Quer voc\u00ea esteja administrando um <a href=\"https:\/\/memberpress.com\/pt\/blog\/create-a-group-coaching-program-on-wordpress\/\" title=\"\">programa de coaching em grupo<\/a> ou gerenciar v\u00e1rios treinadores, turmas e <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" title=\"\">n\u00edveis de associa\u00e7\u00e3o<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/blog\/building-an-online-membership-site-using-wordpress\/\" title=\"\">WordPress e MemberPress<\/a> adaptar-se ao crescimento da sua empresa sem obrig\u00e1-lo a optar por um plano mais caro.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Start_With_the_Right_Hosting\"><\/span>Passo 1: Comece com a hospedagem certa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seu provedor de hospedagem influencia tudo \u2014 a velocidade do site, a confiabilidade e se seus membros ter\u00e3o uma experi\u00eancia tranquila sempre que fizerem login.<\/p>\n\n\n\n<p>Para um site de coaching empresarial, a confiabilidade \u00e9 mais importante do que o pre\u00e7o. Um cliente que n\u00e3o consegue acessar os materiais da sess\u00e3o na v\u00e9spera de uma importante sess\u00e3o de coaching, ou que fica sem acesso ao painel de controle no meio do programa, tem uma experi\u00eancia ruim que se reflete em voc\u00ea \u2014 e n\u00e3o no provedor do servi\u00e7o. O tempo de inatividade n\u00e3o \u00e9 apenas um inconveniente em um site de coaching. \u00c9 uma quest\u00e3o de confian\u00e7a.<\/p>\n\n\n\n<p><strong>Veja o que voc\u00ea deve observar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Confiabilidade:<\/strong> Procure provedores de hospedagem que ofere\u00e7am garantias de disponibilidade de 99,9%. Seu site precisa estar dispon\u00edvel sempre que seus clientes precisarem \u2014 n\u00e3o apenas durante o hor\u00e1rio comercial.<\/li>\n\n\n\n<li><strong>Velocidade:<\/strong> Um painel de controle lento frustra os membros pagantes. Tempos de carregamento r\u00e1pidos s\u00e3o importantes para a reten\u00e7\u00e3o, n\u00e3o apenas para o SEO.<\/li>\n\n\n\n<li><strong>Infraestrutura otimizada para o WordPress:<\/strong> Servidores criados especificamente para o WordPress lidam melhor com sites que utilizam muitos plugins do que a hospedagem compartilhada gen\u00e9rica.<\/li>\n\n\n\n<li><strong>Bom suporte:<\/strong> Quando algo d\u00e1 problema, voc\u00ea precisa entrar em contato com algu\u00e9m que realmente entenda de WordPress \u2014 e n\u00e3o com uma fila de suporte gen\u00e9rica.<\/li>\n<\/ul>\n\n\n\n<p><strong>Hospedeiros recomendados:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/go\/rapyd\/\" rel=\"nofollow sponsored\" title=\"\"><strong>RapydCloud<\/strong><\/a><strong>:<\/strong> Desenvolvido especificamente para sites de assinatura e de membros. Excelente desempenho para configura\u00e7\u00f5es MemberPress.<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/siteground\/main\/\" rel=\"nofollow sponsored\" title=\"\"><strong>SiteGround<\/strong><\/a><strong>:<\/strong> Confi\u00e1vel, com bom suporte e um ponto de partida s\u00f3lido. \u00d3timo custo-benef\u00edcio para treinadores que est\u00e3o come\u00e7ando.<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/cloudways\/\" rel=\"nofollow sponsored\" title=\"\"><strong>Cloudways<\/strong><\/a><strong>:<\/strong> A configura\u00e7\u00e3o \u00e9 um pouco mais complexa, mas o desempenho \u00e9 excelente \u00e0 medida que voc\u00ea expande a escala.<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" rel=\"nofollow sponsored\" title=\"\"><strong>Motor WP<\/strong><\/a><strong>:<\/strong> Hospedagem gerenciada premium. Vale a pena se o or\u00e7amento n\u00e3o for um problema e voc\u00ea quiser que as atualiza\u00e7\u00f5es e a seguran\u00e7a sejam gerenciadas para voc\u00ea.<\/li>\n<\/ul>\n\n\n\n<p><strong>O que evitar:<\/strong> Hospedagem compartilhada barata \u2013 pense na GoDaddy ou <a href=\"https:\/\/memberpress.com\/go\/bluehost\/\" title=\"Link de afiliado da Blue Host\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Bluehost<\/a> planos b\u00e1sicos \u2013 nos quais seu site compartilha recursos do servidor com milhares de outros sites. Quando o tr\u00e1fego aumenta repentinamente ou um plugin consome muitos recursos, seu site fica lento ou fica fora do ar. Esse n\u00e3o \u00e9 um risco que vale a pena correr em um site pelo qual as pessoas pagam mensalmente.<\/p>\n\n\n\n<p><strong>A maioria dos provedores de hospedagem oferece a instala\u00e7\u00e3o do WordPress com um clique. Depois de se cadastrar, instale o WordPress e fa\u00e7a login no seu painel de controle antes de passar para a pr\u00f3xima etapa.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_MemberPress_Your_Coaching_Sites_Core_Tool\"><\/span>Etapa 2: Configurar o MemberPress (a principal ferramenta do seu site de coaching)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Todo o restante deste guia \u2014 seus programas de coaching, sua prote\u00e7\u00e3o de conte\u00fado, seus pagamentos, seus pain\u00e9is de controle dos membros \u2014 funciona por meio do MemberPress. Instale e configure esse sistema antes de fazer qualquer outra coisa.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">Comprar MemberPress<\/a>\u00a0<\/li>\n\n\n\n<li>Fa\u00e7a login na sua conta do MemberPress e baixe o arquivo ZIP do plug-in<\/li>\n\n\n\n<li>Em seu painel do WordPress, v\u00e1 para <strong>Plugins &gt; Adicionar novo &gt; Carregar plugin<\/strong><\/li>\n\n\n\n<li>Fa\u00e7a o upload do arquivo zip e clique em <strong>Instalar agora<\/strong><\/li>\n\n\n\n<li>Clique em <strong>Ativar o plug-in<\/strong><\/li>\n\n\n\n<li>Ir para <strong>MemberPress &gt; Configura\u00e7\u00f5es<\/strong>, cole sua chave de licen\u00e7a na guia \u201cLicen\u00e7a\u201d e clique em <strong>Ativar a chave de licen\u00e7a<\/strong><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"AWtonqYysS3DKYFT9JbjQJvMXZUl1aCOmlLN1hAVI4B0uiBMIziHGm48rtbCpegpWXQZwc0N5EyTdLKkGFPk59SeqDvwj76Usr\"><div class=\"responsive-video\"><iframe title=\"Como instalar o MemberPress no WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ko8Obx6yj0U?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Initial_MemberPress_Configuration\"><\/span><strong>Configura\u00e7\u00e3o inicial do MemberPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de ativado, o assistente de configura\u00e7\u00e3o orienta voc\u00ea nas etapas b\u00e1sicas. <strong>Antes de prosseguir, certifique-se de que estes tr\u00eas itens estejam configurados:<\/strong><\/p>\n\n\n\n<p><strong>Configura\u00e7\u00f5es de pagamento:<\/strong> Ir para <strong>MemberPress &gt; Configura\u00e7\u00f5es &gt; Pagamentos<\/strong> e conecte seu gateway de pagamento. O Stripe \u00e9 a op\u00e7\u00e3o mais simples para a maioria dos sites de coaching \u2013 oferece maior facilidade no processo de finaliza\u00e7\u00e3o da compra e lida tanto com pagamentos \u00fanicos quanto recorrentes sem nenhuma configura\u00e7\u00e3o adicional.<\/p>\n\n\n\n<p><strong>P\u00e1ginas da conta:<\/strong> O MemberPress cria automaticamente uma p\u00e1gina de login, uma p\u00e1gina de conta e uma p\u00e1gina de agradecimento. Acesse <strong>MemberPress &gt; Configura\u00e7\u00f5es &gt; P\u00e1ginas<\/strong> para confirmar se est\u00e3o configuradas corretamente. Essas s\u00e3o as p\u00e1ginas que seus membros usar\u00e3o sempre que fizerem login \u2014 vale a pena conferir antes que outras pessoas as vejam.<\/p>\n\n\n\n<p><strong>Configura\u00e7\u00f5es de e-mail:<\/strong> Ir para <strong>MemberPress &gt; Configura\u00e7\u00f5es &gt; E-mails<\/strong> e verifique os modelos padr\u00e3o de e-mail \u2013 e-mail de boas-vindas, confirma\u00e7\u00e3o de pagamento e lembrete sobre a conta. Esses e-mails s\u00e3o enviados automaticamente assim que algu\u00e9m se cadastra; portanto, certifique-se de que eles reflitam a identidade da sua marca antes de colocar o site no ar.<\/p>\n\n\n\n<p>N\u00e3o se preocupe em criar n\u00edveis de assinatura ou regras de prote\u00e7\u00e3o por enquanto \u2014 vamos definir isso assim que o restante do site estiver pronto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_ReadyLaunch%E2%84%A2_to_Get_a_Professional_Site_Up_Quickly\"><\/span>Etapa 3: Use o ReadyLaunch\u2122 para criar rapidamente um site profissional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A maioria dos coaches passa semanas tentando deixar seu site com uma apar\u00eancia profissional antes mesmo de ganhar um \u00fanico d\u00f3lar. <a href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-readylaunch\/\">ReadyLaunch\u2122<\/a> resolve esse problema.<\/p>\n\n\n\n<p>\u00c9 o criador de p\u00e1ginas integrado do MemberPress \u2013 e ele cria p\u00e1ginas lindas, responsivas para dispositivos m\u00f3veis e com a identidade visual da sua marca, sem precisar mexer em c\u00f3digo nem contratar um designer. Voc\u00ea pode passar de uma instala\u00e7\u00e3o nova do WordPress para um site que parece pronto para receber pagamentos em menos de um dia.<\/p>\n\n\n\n<p><strong>Para ativar o ReadyLaunch\u2122:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>MemberPress &gt; Configura\u00e7\u00f5es &gt; ReadyLaunch<\/strong><\/li>\n\n\n\n<li>Ative o ReadyLaunch\u2122 nas suas p\u00e1ginas MemberPress<\/li>\n\n\n\n<li>Defina as cores da sua marca, envie seu logotipo e escolha o estilo do layout<\/li>\n\n\n\n<li>Suas p\u00e1ginas de assinatura, p\u00e1gina de login, painel da conta e p\u00e1ginas dos cursos adotar\u00e3o automaticamente a identidade visual da sua marca<\/li>\n<\/ol>\n\n\n\n<p><strong>P\u00e1ginas essenciais que todo site de coaching precisa ter:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>P\u00e1gina inicial:<\/strong> Sua primeira impress\u00e3o. Quem voc\u00ea ajuda, o que essas pessoas ganham e uma chamada \u00e0 a\u00e7\u00e3o clara para se inscrever ou saber mais.<\/li>\n\n\n\n<li><strong>P\u00e1gina \u201cSobre\u201d:<\/strong> Sua trajet\u00f3ria e suas qualifica\u00e7\u00f5es \u2013 mas apresentadas com foco nos resultados do cliente, e n\u00e3o no seu curr\u00edculo.<\/li>\n\n\n\n<li><strong>P\u00e1gina de assinaturas\/pre\u00e7os:<\/strong> O que cada plano inclui e quanto custa. Informa\u00e7\u00f5es claras, f\u00e1ceis de ler e sem jarg\u00f5es.<\/li>\n\n\n\n<li><strong>P\u00e1gina de login:<\/strong> Um lugar onde os membros sempre voltam sempre que acessam seu conte\u00fado. <a href=\"https:\/\/memberpress.com\/pt\/docs\/customizing-the-login-page-with-readylaunch\/\">Facilite a localiza\u00e7\u00e3o a partir da navega\u00e7\u00e3o principal<\/a>.<\/li>\n\n\n\n<li><strong>Painel do membro:<\/strong> A primeira coisa que os membros veem ap\u00f3s fazerem login. Isso deve funcionar como uma plataforma de acesso \u2014 permitindo acesso r\u00e1pido ao programa, aos cursos, aos downloads e \u00e0 comunidade.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"LCGaxlYQgPBXKFjhktZ2Hrsfd4tAeOmAlxEQzVaSDz9SgcbXRW65nJqeDw0GRpKIN8pLEyP4uZTd3Hs08mrnqcU\"><div class=\"responsive-video\"><iframe title=\"Auto-estilo de p\u00e1ginas do WordPress em 1 MINUTO! (MemberPress ReadyLaunch\u2122)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TOqA5hjHr50?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Activate_CoachKit%E2%84%A2_to_Run_Your_Coaching_Programs\"><\/span>Etapa 4: Ative o CoachKit\u2122 para executar seus programas de coaching<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O MemberPress oferece a voc\u00ea um site de assinaturas. <a href=\"https:\/\/memberpress.com\/pt\/features\/coachkit-coaching-platform-wordpress\/\">CoachKit\u2122<\/a> transforma-a em uma plataforma de coaching.<\/p>\n\n\n\n<p>Sem o CoachKit\u2122, voc\u00ea tem um site que disponibiliza conte\u00fado e o protege por meio de um acesso pago. Com o CoachKit\u2122, voc\u00ea pode conduzir programas de coaching estruturados com metas e h\u00e1bitos, gerenciar grupos de clientes, acompanhar o progresso individual e enviar mensagens diretamente aos clientes \u2013 tudo a partir do seu painel do WordPress. \u00c9 essa camada que faz com que seu site pare\u00e7a um neg\u00f3cio profissional de coaching, em vez de apenas uma assinatura de conte\u00fado.<\/p>\n\n\n\n<p>O CoachKit\u2122 est\u00e1 dispon\u00edvel nos planos MemberPress Growth e Scale.<\/p>\n\n\n\n<p><strong>Para instalar o CoachKit\u2122:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>MemberPress &gt; Complementos<\/strong><\/li>\n\n\n\n<li>Procurar por <a href=\"https:\/\/memberpress.com\/pt\/addons\/coachkit\/\">CoachKit\u2122<\/a> e clique em <strong>Instalar o complemento<\/strong><\/li>\n\n\n\n<li>Ap\u00f3s a ativa\u00e7\u00e3o, uma nova aba \u201cCoachKit\u2122\u201d aparece nas configura\u00e7\u00f5es do MemberPress<\/li>\n\n\n\n<li>Ir para <strong>MemberPress &gt; Configura\u00e7\u00f5es &gt; Orienta\u00e7\u00e3o<\/strong> to configure your setup \u2013 enable messaging, and customize the Coach and Client labels to match your brand (some coaches prefer \u201cMentor\u201d and \u201cMember,\u201d for example)<\/li>\n<\/ol>\n\n\n\n<p><strong>Agora, crie seu primeiro programa de coaching:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-coaching-programs-with-coachkit\/\"><strong>Crie seu programa<\/strong><\/a><strong>:<\/strong> Ir para <strong>Painel &gt; CoachKit\u2122 &gt; Programas &gt; Adicionar novo<\/strong>. Um programa \u00e9 uma linha de coaching \u2013 seu acelerador de neg\u00f3cios de 12 semanas, seu programa mensal de coaching em grupo, seja qual for a sua oferta principal.<\/li>\n\n\n\n<li><strong>Adicionar uma coorte:<\/strong> Cada programa pode ter v\u00e1rias turmas \u2013 grupos de clientes matriculados ao mesmo tempo. Comece com uma e v\u00e1 adicionando mais \u00e0 medida que o n\u00famero de membros crescer.<\/li>\n\n\n\n<li><strong>Defina suas metas:<\/strong> Os marcos s\u00e3o os pontos-chave do seu programa \u2014 as metas espec\u00edficas que os clientes devem atingir em datas determinadas. Se o seu programa tiver uma metodologia clara, os marcos s\u00e3o a forma de traduzir isso em uma experi\u00eancia estruturada para o cliente.<\/li>\n\n\n\n<li><strong>Atribuir o programa a uma assinatura:<\/strong> \u00c9 isso que aciona a inscri\u00e7\u00e3o autom\u00e1tica quando algu\u00e9m se cadastra. Acesse a se\u00e7\u00e3o de associa\u00e7\u00f5es e vincule-a ao programa correspondente, para que todos os novos associados sejam inscritos sem que voc\u00ea precise fazer isso manualmente.<\/li>\n<\/ol>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_5e33910261f57bedebde7d5ea73991c7\" href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-set-up-memberpress-coachkit\/\"   class=\"button button-blue center\">Comece a usar o CoachKit\u2122<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Set_Up_Your_Essential_Plugins\"><\/span>Etapa 5: Configure seus plugins essenciais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um site de coaching n\u00e3o precisa de vinte plugins. Ele precisa dos cinco ou seis certos \u2014 cada um desempenhando uma fun\u00e7\u00e3o espec\u00edfica que os outros n\u00e3o cobrem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/pt\/docs\/getting-started-with-memberpress-courses\/\"><strong>Cursos do MemberPress<\/strong><\/a>: Inclu\u00eddo no seu plano MemberPress, cuida da disponibiliza\u00e7\u00e3o do curso \u2013 aulas, m\u00f3dulos, question\u00e1rios, acompanhamento do progresso e certificados de conclus\u00e3o. Ative-o em <strong>MemberPress &gt; Complementos<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Um plugin de agendamento:<\/strong> Para agendar uma sess\u00e3o individual. <a href=\"https:\/\/memberpress.com\/go\/simplyschedule\/\" rel=\"nofollow sponsored\" title=\"\">Agendamento simples de consultas<\/a> integra-se diretamente ao CoachKit\u2122 e permite que os clientes agendem sess\u00f5es diretamente no seu site. <a href=\"https:\/\/memberpress.com\/go\/acuity\/\" rel=\"nofollow sponsored\" title=\"\">Acuity Scheduling<\/a> \u00e9 uma boa alternativa se voc\u00ea j\u00e1 estiver usando. De qualquer forma, proteja o link de agendamento com uma regra MemberPress para que apenas clientes pagantes possam acess\u00e1-lo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing por e-mail<\/a> integra\u00e7\u00e3o:<\/strong> O MemberPress se integra com <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" rel=\"nofollow sponsored\" title=\"\">ActiveCampaign<\/a>, <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" rel=\"nofollow sponsored\" title=\"\">ConvertKit<\/a>, Mailchimp e outras. Conecte sua plataforma de e-mail em <strong>MemberPress &gt; Configura\u00e7\u00f5es &gt; Marketing<\/strong>. \u00c9 isso que aciona sua sequ\u00eancia de integra\u00e7\u00e3o quando algu\u00e9m se cadastra, seus e-mails de reengajamento quando algu\u00e9m fica inativo e seus lembretes de renova\u00e7\u00e3o quando uma assinatura est\u00e1 prestes a vencer.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Um plugin de cache:<\/strong><a href=\"https:\/\/memberpress.com\/go\/wprocket\/\" rel=\"nofollow sponsored\" title=\"\">WP Rocket<\/a> \u00e9 o mais f\u00e1cil de configurar e um dos mais eficazes \u2014 ele cuida do cache, da otimiza\u00e7\u00e3o de arquivos e do carregamento diferido sem exigir nenhum conhecimento t\u00e9cnico. Basta instal\u00e1-lo e deix\u00e1-lo rodando em segundo plano.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uma observa\u00e7\u00e3o sobre como manter sua pilha de plug-ins enxuta:<\/strong> Cada plugin que voc\u00ea adiciona representa um potencial conflito com outro plugin, um custo de desempenho e uma vulnerabilidade de seguran\u00e7a. Antes de instalar qualquer coisa, pergunte-se se isso resolve um problema que voc\u00ea realmente tem no momento \u2014 e n\u00e3o um que voc\u00ea possa vir a ter no futuro. Comece com o que voc\u00ea precisa para lan\u00e7ar o site. Adicione mais apenas quando surgir uma lacuna espec\u00edfica.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Dont_Launch_Until_Payments_Are_Working\"><\/span>Passo 6: N\u00e3o lance o produto at\u00e9 que os pagamentos estejam funcionando<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes que qualquer membro chegue \u00e0 sua p\u00e1gina de finaliza\u00e7\u00e3o da compra, os pagamentos precisam funcionar perfeitamente. Essa \u00e9 a \u00fanica \u00e1rea em que um erro tem consequ\u00eancias imediatas e reais.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/addons\/\">MemberPress suporta<\/a> Stripe, PayPal, Square e muitos outros gateways de pagamento. O Stripe \u00e9 a op\u00e7\u00e3o padr\u00e3o recomendada \u2014 ele lida com assinaturas recorrentes de maneira eficiente, \u00e9 compat\u00edvel com a maioria dos tipos de cart\u00e3o e oferece uma experi\u00eancia de checkout simples para os membros. Para conectar um gateway, acesse <strong>MemberPress &gt; Configura\u00e7\u00f5es &gt; Pagamentos &gt; Adicionar forma de pagamento<\/strong> e siga as etapas de conex\u00e3o para o gateway escolhido.<\/p>\n\n\n\n<p><strong>Configure seu primeiro n\u00edvel de assinatura:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>MemberPress &gt; Afilia\u00e7\u00f5es &gt; Adicionar novo<\/strong><\/li>\n\n\n\n<li>Name your membership (e.g., \u201cBusiness Coaching \u2013 Monthly\u201d)<\/li>\n\n\n\n<li>Defina seu pre\u00e7o e o tipo de cobran\u00e7a (recorrente mensal, anual ou \u00fanica)<\/li>\n\n\n\n<li>Sob o <strong>Permiss\u00f5es<\/strong> aba, defina quem pode se inscrever<\/li>\n\n\n\n<li>Sob o <strong>Pre\u00e7o <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Caixa<\/a><\/strong> aba, configure o que aparece na sua p\u00e1gina de pre\u00e7os<\/li>\n\n\n\n<li>Publicar a lista de associados<\/li>\n<\/ol>\n\n\n\n<p><strong>Execute uma transa\u00e7\u00e3o de teste antes de iniciar a opera\u00e7\u00e3o.<\/strong> Crie uma assinatura de teste com o pre\u00e7o de $0.01, cadastre-se como usu\u00e1rio de teste e confirme se todo o fluxo de finaliza\u00e7\u00e3o da compra funciona corretamente \u2014 se o pagamento \u00e9 processado, se a p\u00e1gina de agradecimento \u00e9 carregada, se o e-mail de boas-vindas \u00e9 enviado e se o acesso ao conte\u00fado \u00e9 desbloqueado corretamente. Corrija quaisquer problemas nesta fase, e n\u00e3o depois que os membros reais os encontrarem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Turn_Your_Setup_Into_a_System_That_Runs_Itself\"><\/span>Passo 7: Transforme sua configura\u00e7\u00e3o em um sistema que funcione sozinho<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Essa \u00e9 a etapa que a maioria dos guias de configura\u00e7\u00e3o ignora \u2014 e \u00e9 justamente ela que determina se o seu site funcionar\u00e1 de forma autom\u00e1tica ou se exigir\u00e1 que voc\u00ea gerencie manualmente o acesso toda semana.<\/p>\n\n\n\n<p><strong>Veja como as pe\u00e7as se encaixam depois que tudo estiver configurado:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inscri\u00e7\u00e3o de membro \u2192<\/strong> O MemberPress processa o pagamento e cria a conta automaticamente.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desbloqueio de conte\u00fado \u2192<\/strong> Com base nas regras de assinatura que voc\u00ea definiu, o assinante obt\u00e9m acesso imediato ao conte\u00fado, aos cursos e aos downloads inclu\u00eddos em seu plano \u2013 sem que seja necess\u00e1ria nenhuma interven\u00e7\u00e3o manual da sua parte.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fatores que levam \u00e0 inscri\u00e7\u00e3o no programa de coaching \u2192<\/strong> Como voc\u00ea vinculou a assinatura a um programa do CoachKit\u2122, o assinante \u00e9 automaticamente inscrito e designado a um grupo assim que o pagamento for compensado.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>As inscri\u00e7\u00f5es para as sess\u00f5es est\u00e3o abertas \u2192<\/strong> O link para agendamento est\u00e1 protegido por uma regra MemberPress. Assim que o membro estiver ativo, a p\u00e1gina de agendamento \u00e9 desbloqueada, e ele poder\u00e1 agendar sua primeira sess\u00e3o sem precisar enviar um e-mail para voc\u00ea solicitando o link.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ativar acesso \u00e0 comunidade \u2192<\/strong> Se voc\u00ea estiver usando o ClubCircles\u2122, os membros ter\u00e3o acesso ao f\u00f3rum ou c\u00edrculo relevante de acordo com seu n\u00edvel de assinatura \u2013 automaticamente, com base nas regras que voc\u00ea definir.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Os downloads ficam dispon\u00edveis \u2192<\/strong> Todos os recursos associados \u00e0 sua assinatura \u2014 modelos, apostilas, estruturas \u2014 j\u00e1 est\u00e3o dispon\u00edveis no painel do membro assim que ele faz login.<\/li>\n<\/ul>\n\n\n\n<p>Todo o processo ocorre automaticamente. Voc\u00ea configura uma vez e ele \u00e9 executado sempre que algu\u00e9m novo se inscreve. Essa \u00e9 a diferen\u00e7a entre um neg\u00f3cio de coaching e um emprego como coach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_8_Test_Before_You_Launch\"><\/span>Passo 8: Teste antes de lan\u00e7ar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O que parece ser um site funcional do ponto de vista do administrador pode parecer completamente defeituoso para um visitante que acessa o site pela primeira vez ou para um membro pagante. Antes de colocar o site no ar, verifique tudo na perspectiva de um usu\u00e1rio real \u2013 e n\u00e3o como administrador.<\/p>\n\n\n\n<p><strong>Verifique esta lista de verifica\u00e7\u00e3o antes de colocar o sistema em opera\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cadastre-se como membro de teste (use um endere\u00e7o de e-mail pessoal, n\u00e3o sua conta de administrador) e passe por todo o processo de finaliza\u00e7\u00e3o da compra<\/li>\n\n\n\n<li>Verifique se o e-mail de boas-vindas \u00e9 enviado e se a p\u00e1gina de agradecimento \u00e9 carregada corretamente<\/li>\n\n\n\n<li>Verifique se o conte\u00fado protegido est\u00e1 realmente protegido \u2013 saia da sua conta e tente acessar uma p\u00e1gina restrita como visitante<\/li>\n\n\n\n<li>Verifique se o seu n\u00edvel de assinatura d\u00e1 acesso ao conte\u00fado correto \u2013 e apenas a esse conte\u00fado<\/li>\n\n\n\n<li>Inscri\u00e7\u00e3o no Test CoachKit\u2122 \u2013 A ades\u00e3o \u00e0 assinatura implica automaticamente a inscri\u00e7\u00e3o no programa?<\/li>\n\n\n\n<li>Verifique o link para agendamento de sess\u00f5es \u2013 ele aparece para membros ativos e permanece oculto para n\u00e3o membros?<\/li>\n\n\n\n<li>Abra seu site em um celular e em um tablet. Os clientes de coaching acessam seus pain\u00e9is no celular o tempo todo \u2014 se n\u00e3o funcionar no celular, n\u00e3o funciona.<\/li>\n\n\n\n<li>Envie um e-mail de teste a partir da sua integra\u00e7\u00e3o de e-mail marketing e verifique se ele chega ao destinat\u00e1rio e se a apar\u00eancia est\u00e1 correta<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Go\"><\/span>Antes de partir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seu site j\u00e1 est\u00e1 criado, configurado e testado. 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