There\u2019s a limit to how many clients you can coach directly. Your calendar fills up, your rates go up, and at some point, you\u2019re turning people away \u2013 not because you don\u2019t want to help them, but because there are only so many hours in a day.<\/p>\n\n\n\n

Courses change that. A course you build once can be sold indefinitely, to as many people as want it, without any additional time from you. It\u2019s the same knowledge you already share with clients \u2013 packaged into a format that works without you in the room.<\/p>\n\n\n\n

For business coaches specifically, courses are one of the most natural extensions of what you already do. You have a methodology. You\u2019ve seen what works. You know the questions people ask before they get unstuck. That\u2019s a course waiting to be built.<\/p>\n\n\n\n

This guide walks you through how to build one that actually sells \u2013 and how to set it up on your WordPress site so the delivery runs itself.<\/strong><\/p>\n\n\n\n

\ud83d\udccc Est\u00e1 criando um site de coaching empresarial? Este guia faz parte de uma s\u00e9rie completa que aborda todas as etapas, desde a escolha do seu nicho at\u00e9 a cria\u00e7\u00e3o do seu plano de assinatura. O melhor lugar para come\u00e7ar \u00e9 aqui \ud83d\udc49 Como criar um site de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n

<\/span>Por que os cursos funcionam t\u00e3o bem para coaches de neg\u00f3cios<\/span><\/h2>\n\n\n\n
Nem todo tipo de coach \u00e9 igualmente adequado para vender cursos. Os coaches de neg\u00f3cios est\u00e3o em uma posi\u00e7\u00e3o particularmente vantajosa por alguns motivos.<\/p>\n\n\n\n
\n
Os problemas s\u00e3o espec\u00edficos e recorrentes<\/strong>: Os empres\u00e1rios enfrentam os mesmos desafios em todos os setores
\u2013 how to price their services,
\u2013 how to hire well,
\u2013 how to get consistent clients,

Esses s\u00e3o problemas que podem ser ensinados e t\u00eam solu\u00e7\u00f5es repet\u00edveis, o que os torna temas ideais para cursos.<\/li>\n<\/ul>\n\n\n\n
\n
Voc\u00ea j\u00e1 tem o conte\u00fado<\/strong>: Every framework you walk clients through, process you\u2019ve developed, and answer you give to the same question for the tenth time is ideal course material.

Instead of starting from scratch, you\u2019re organizing what you already know.<\/li>\n<\/ul>\n\n\n\n
\n
A transforma\u00e7\u00e3o \u00e9 mensur\u00e1vel<\/strong>: Um bom curso de administra\u00e7\u00e3o produz um resultado claro e tang\u00edvel:

\u2013 a pricing strategy that\u2019s actually been implemented
\u2013 a hiring process that\u2019s been built,
\u2013 a lead generation system that\u2019s running.

Essa capacidade de mensura\u00e7\u00e3o torna os cursos mais f\u00e1ceis de vender e facilita a cobran\u00e7a de um pre\u00e7o mais alto por eles.<\/li>\n<\/ul>\n\n\n\n
\n
Os cursos ampliam seu alcance sem aumentar sua carga hor\u00e1ria<\/strong>: A waiting list of people who can\u2019t afford your 1:1 coaching rate is also a pool of potential course buyers.

Os cursos permitem que voc\u00ea atenda a esse p\u00fablico a um pre\u00e7o acess\u00edvel para ele e criem um caminho natural rumo ao seu de valor mais elevado<\/a> s\u00e3o atra\u00eddos pelas ofertas \u00e0 medida que obt\u00eam resultados e querem mais.<\/li>\n<\/ul>\n\n\n\n
<\/span>Ideias de cursos que funcionam para coaches de neg\u00f3cios<\/span><\/h2>\n\n\n\n
As melhores ideias de cursos para coaches de neg\u00f3cios seguem a mesma regra dos melhores nichos de coaching: o espec\u00edfico sempre supera o gen\u00e9rico.<\/p>\n\n\n\n
\u201cHow to grow your business\u201d is not a course. \u201cHow to go from your first five clients to a consistent pipeline of ten\u201d is a course. The more precisely you can name the problem your course solves and who it\u2019s for, the easier it is to sell.<\/p>\n\n\n\n
Aqui est\u00e3o os tipos de cursos que d\u00e3o bons resultados:<\/strong><\/p>\n\n\n\n
<\/span>Cursos voltados para resultados<\/strong> <\/span><\/h3>\n\n\n\n
Criados com foco em um \u00fanico resultado comercial bem definido. Esses s\u00e3o os mais f\u00e1ceis de vender, pois o valor \u00e9 \u00f3bvio antes mesmo de algu\u00e9m se inscrever.<\/p>\n\n\n\n
\n
Como aumentar seus pre\u00e7os sem perder clientes<\/a><\/li>\n\n\n\n
Como contratar seu primeiro colaborador sem que d\u00ea errado<\/li>\n\n\n\n
Como criar um sistema de indica\u00e7\u00f5es que gere leads de forma consistente<\/li>\n\n\n\n
Como criar uma oferta de servi\u00e7os que se venda sozinha<\/li>\n<\/ul>\n\n\n\n
<\/span>Cursos voltados para o palco<\/strong> <\/span><\/h3>\n\n\n\n
Criado para empres\u00e1rios que se encontram em um momento espec\u00edfico de sua trajet\u00f3ria.<\/p>\n\n\n\n
\n
Come\u00e7ando seu primeiro neg\u00f3cio de servi\u00e7os do zero<\/li>\n\n\n\n
Passando de trabalhar sozinho para fazer parte de uma pequena equipe<\/li>\n\n\n\n
Alcan\u00e7ar faturamento de seis d\u00edgitos sem entrar em esgotamento<\/li>\n\n\n\n
Preparando sua empresa para a venda ou sa\u00edda<\/li>\n<\/ul>\n\n\n\n
<\/span>Cursos voltados para o desenvolvimento de habilidades<\/strong> <\/span><\/h3>\n\n\n\n
Desenvolvido com base em uma compet\u00eancia empresarial espec\u00edfica que seu nicho sempre carece.<\/p>\n\n\n\n
\n
Alfabetiza\u00e7\u00e3o financeira para propriet\u00e1rios de empresas do setor de servi\u00e7os<\/li>\n\n\n\n
Como redigir uma proposta que garanta um \u201csim\u201d<\/li>\n\n\n\n
Conduzir reuni\u00f5es que realmente levam as coisas adiante<\/li>\n\n\n\n
Apresentar suas ideias a clientes, investidores ou \u00e0 sua equipe<\/li>\n<\/ul>\n\n\n\n
<\/span>Cursos voltados para nichos espec\u00edficos<\/strong> <\/span><\/h3>\n\n\n\n
Desenvolvido para um setor espec\u00edfico, levando em conta os desafios espec\u00edficos que ele enfrenta.<\/p>\n\n\n\n
\n
No\u00e7\u00f5es b\u00e1sicas de marketing para profissionais da \u00e1rea de sa\u00fade e bem-estar<\/li>\n\n\n\n
No\u00e7\u00f5es b\u00e1sicas de opera\u00e7\u00f5es para ag\u00eancias de cria\u00e7\u00e3o<\/li>\n\n\n\n
Como construir uma carteira de clientes como consultor independente<\/li>\n<\/ul>\n\n\n\n
The rule: your best course idea is almost always the thing your 1:1 clients ask about before they\u2019ve paid you \u2013 the question that comes up in every discovery call, the problem everyone seems to have before they start working with you.<\/p>\n\n\n\n
<\/span>Como estruturar um curso de administra\u00e7\u00e3o<\/span><\/h2>\n\n\n\n
Um bom curso tem um arco claro: in\u00edcio, meio e fim, com progresso mensur\u00e1vel ao longo do caminho.<\/p>\n\n\n\n
Here\u2019s a framework that works for most business topics.<\/p>\n\n\n\n
Hook \u2192 Foundation \u2192 Core modules \u2192 Application \u2192 Outcome<\/strong><\/p>\n\n\n\n
\n
Gancho:<\/strong> Comece apresentando o problema que seu curso resolve e por que isso \u00e9 importante. A primeira aula deve fazer com que o aluno sinta que tomou a decis\u00e3o certa ao se inscrever.<\/li>\n\n\n\n
Funda\u00e7\u00e3o:<\/strong> Aborde os conceitos e o contexto de que os alunos precisam antes do in\u00edcio das atividades pr\u00e1ticas. \u00c9 nesse momento que voc\u00ea explica sua estrutura, sua abordagem e por que ela funciona.<\/li>\n\n\n\n
M\u00f3dulos b\u00e1sicos:<\/strong> The main body of the course \u2013 the step-by-step work. Each module covers one discrete part of the overall process.<\/li>\n\n\n\n
Aplicativo:<\/strong> Exerc\u00edcios, cadernos de exerc\u00edcios e tarefas que levam o aluno da compreens\u00e3o \u00e0 pr\u00e1tica. \u00c9 isso que diferencia um curso de uma aula expositiva.<\/li>\n\n\n\n
Resultado:<\/strong> The final module wraps up what\u2019s been built, reinforces the transformation, and points students toward what comes next \u2013 ideally, your next course or a higher-tier coaching offer.<\/li>\n<\/ul>\n\n\n\n
Exemplo de estrutura de curso: Como construir um fluxo consistente de clientes para empresas prestadoras de servi\u00e7os<\/strong><\/p>\n\n\n\n
\n
Module 1: Why most service businesses have inconsistent clients \u2013 and the three root causes<\/li>\n\n\n\n
M\u00f3dulo 2: Definindo seu cliente ideal e o que faz de voc\u00ea a escolha \u00f3bvia para ele<\/li>\n\n\n\n
M\u00f3dulo 3: Como criar um sistema de indica\u00e7\u00f5es que gere apresenta\u00e7\u00f5es sem causar constrangimento<\/li>\n\n\n\n
M\u00f3dulo 4: Como criar um conte\u00fado simples que gere leads de inbound<\/li>\n\n\n\n
Module 5: Following up without chasing \u2013 a process for converting warm leads<\/li>\n\n\n\n
Module 6: Putting it all together \u2013 your 90-day pipeline plan<\/li>\n<\/ul>\n\n\n\n
\n\tLEIA Como estruturar seu curso on-line para obter o m\u00e1ximo de envolvimento<\/a>\n<\/div>\n\n\n\n\n
<\/span>Materiais complementares que valorizam um curso<\/strong><\/span><\/h3>\n\n\n\n
Workbooks, templates, checklists, and case studies turn passive watching into active learning. Every module should have at least one practical resource a student can use to apply what they\u2019ve just covered.<\/p>\n\n\n\n
<\/span>Testes e tarefas<\/strong> <\/span><\/h3>\n\n\n\nTestes<\/a> help students register what they\u2019ve learned \u2013 a student who answers questions about a module retains the content better than one who just watches it.<\/p>\n\n\n\n
Atribui\u00e7\u00f5es<\/a> that ask students to apply the material to their own business are even more powerful. When a student submits their actual pricing strategy as a course assignment, they\u2019ve done the work \u2013 and they remember it.<\/p>\n\n\n\n
<\/span>Cria\u00e7\u00e3o do conte\u00fado do seu curso<\/span><\/h2>\n\n\n\n
Here\u2019s how to think about what to create, what to repurpose, and what tools make the process faster.<\/strong><\/p>\n\n\n\n
<\/span>Produ\u00e7\u00e3o de v\u00eddeo<\/span><\/h3>\n\n\n\n
Production doesn\u2019t need to be expensive. Students are paying for your expertise, not your production budget. Here\u2019s what counts:<\/p>\n\n\n\n
Qualidade de v\u00eddeo suficientemente boa:<\/strong><\/p>\n\n\n\n
\n
C\u00e2mera est\u00e1vel (trip\u00e9 essencial)<\/li>\n\n\n\n
Ilumina\u00e7\u00e3o adequada (luz natural ou softbox b\u00e1sico)<\/li>\n\n\n\n
Vis\u00e3o clara de sua superf\u00edcie de trabalho<\/li>\n\n\n\n
V\u00e1rios \u00e2ngulos ajudam na t\u00e9cnica<\/li>\n<\/ul>\n\n\n\n
\u00c1udio n\u00edtido:<\/strong><\/p>\n\n\n\n
\n
Microfone externo (os microfones embutidos na c\u00e2mera geralmente s\u00e3o p\u00e9ssimos)<\/li>\n\n\n\n
Ambiente silencioso<\/li>\n\n\n\n
Ritmo de fala claro<\/li>\n<\/ul>\n\n\n\n
No\u00e7\u00f5es b\u00e1sicas de edi\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n
\n
Eliminar erros e tempos mortos<\/li>\n\n\n\n
Adicionar sobreposi\u00e7\u00f5es de texto para pontos-chave<\/li>\n\n\n\n
Inclua close-ups de momentos importantes<\/li>\n\n\n\n
Mantenha o foco dos v\u00eddeos (10 a 20 minutos geralmente funcionam bem)<\/li>\n<\/ul>\n\n\n\n
\n\tComo fazer uma produ\u00e7\u00e3o de v\u00eddeo gastando pouco<\/a>\n<\/div>\n\n\n\n\n
You Don\u2019t Have to Use Video for Everything<\/h3>\n\n\n\n
Nem toda aula precisa ser um v\u00eddeo. <\/p>\n\n\n\n
\n
Apresenta\u00e7\u00f5es de slides s\u00e3o ideais para vis\u00f5es gerais de estruturas e processos passo a passo. <\/li>\n\n\n\n
Os guias e cadernos de exerc\u00edcios em PDF s\u00e3o \u00f3timos como material de refer\u00eancia ao qual os alunos poder\u00e3o recorrer posteriormente. <\/li>\n<\/ul>\n\n\n\n
Para os gr\u00e1ficos do curso e o design da pasta de exerc\u00edcios, Canva<\/a> is the most practical option for coaches who aren\u2019t designers. Visme<\/a> vale a pena levar isso em considera\u00e7\u00e3o se seus cursos forem muito voltados para apresenta\u00e7\u00f5es.<\/p>\n\n\n\n
<\/span>Voc\u00ea provavelmente j\u00e1 tem mais conte\u00fado do que imagina<\/span><\/h3>\n\n\n\n
\n
As grava\u00e7\u00f5es dos webinars podem se tornar m\u00f3dulos do curso. <\/li>\n\n\n\n
As estruturas das sess\u00f5es com clientes podem se tornar estruturas de aula. <\/li>\n\n\n\n
Os materiais do workshop podem servir como recursos de apoio. <\/li>\n<\/ul>\n\n\n\n
Antes de gravar qualquer coisa nova, analise o que j\u00e1 existe e pergunte-se se esse material pode ser editado, reorganizado ou ligeiramente atualizado para se adequar ao formato de um curso.<\/p>\n\n\n\n
<\/span>Configure seu curso com o MemberPress Courses<\/span><\/h2>\n\n\n\n
Cursos do MemberPress<\/a> is included with your MemberPress plan and handles everything from lesson delivery to student progress tracking \u2013 all without leaving WordPress.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >>> Cursos MemberPRESS Vis\u00e3o geral dos recursos<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Criando seu curso<\/strong>: Ir para <strong>MemberPress > Cursos > Adicionar novo<\/strong>. You\u2019ll see a visual course builder where you can create sections, add lessons, upload content, and organize everything with drag-and-drop. <br><br>Cada aula pode incluir v\u00eddeos, textos, arquivos para download ou qualquer combina\u00e7\u00e3o desses recursos. N\u00e3o \u00e9 necess\u00e1rio saber programar, nem \u00e9 preciso fazer login em nenhuma plataforma de terceiros.<br><\/li>\n\n\n\n<li><strong>Opcional* Use o Gerador de Cursos de IA<\/strong><br>Gostaria de receber ajuda para estruturar seu curr\u00edculo e desenvolver seus m\u00f3dulos? Com o <a href=\"https:\/\/memberpress.com\/pt\/addons\/ai-course-generator\/\">Gerador de cursos de IA MemberPress<\/a> Voc\u00ea descreve o tema do seu curso, seu p\u00fablico-alvo e o que deseja que os alunos aprendam. Em seguida, deixe que o sistema gere uma estrutura completa do curso: se\u00e7\u00f5es, aulas, dura\u00e7\u00f5es estimadas e um rascunho do conte\u00fado que voc\u00ea pode editar e desenvolver. <br><br>It won\u2019t write the course for you, but it removes the hardest part of getting started. Available on MemberPress Growth and Scale plans.<br><\/li>\n\n\n\n<li><strong>Adicionando interatividade<\/strong>: Ative os complementos \u201cMemberPress Quizzes\u201d e \u201cMemberPress Assignments\u201d para adicionar um question\u00e1rio ou uma tarefa diretamente do editor de li\u00e7\u00f5es.<br><br>Inclua question\u00e1rios no final das aulas ou m\u00f3dulos para avaliar a compreens\u00e3o. E, para envolver ainda mais seus alunos, inclua tarefas que envolvam projetos aprofundados no final dos m\u00f3dulos. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"WiyCmUZ0fLhJn1jwgaEtYo7FHqeNzv36ukbXG9KAS4csPD5MldV\"><div class=\"responsive-video\"><iframe title=\"Como adicionar e avaliar exerc\u00edcios nos cursos do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJssJuPUv24?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acompanhamento do progresso<\/strong>: Every student\u2019s progress is tracked automatically. You can see which lessons they\u2019ve completed and how far through the course they are. <br><br>Students can see their own progress too \u2013 which matters more than it sounds. People who can see they\u2019re 60% through a course are significantly more likely to finish it than people who have no idea where they stand.<br><\/li>\n\n\n\n<li><strong>Certificados de conclus\u00e3o<\/strong>: Quando um aluno conclui seu curso, o MemberPress Courses pode automaticamente <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-add-a-certificate-in-memberpress-courses\/\" title=\"\">emitir um certificado de conclus\u00e3o com a marca da empresa<\/a> \u2013 customized with your logo, your name as instructor, and the course title. Students can download it, share it on LinkedIn, or add it to their portfolio.<br><br>For business coaches, a certificate from your \u201cConsistent Client Pipeline\u201d course or your \u201cFirst Hire Masterclass\u201d gives the student something tangible to show for the work they\u2019ve done \u2013 and every time they share it, your name goes with it. <br><\/li>\n\n\n\n<li><strong>Conte\u00fado de gotejamento<\/strong>: Em vez de disponibilizar todas as aulas de uma s\u00f3 vez, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/\" title=\"\">divulgar o conte\u00fado gradualmente<\/a> \u2013 one module per week, for example. This keeps students from racing through the course without absorbing the material, reduces overwhelm, and gives you a natural reason to send regular emails keeping students engaged throughout the program.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Modelos de acesso e pre\u00e7os<\/strong>: Um curso pode ser inclu\u00eddo em um <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" title=\"\">n\u00edvel de assinatura<\/a>, vendido como produto independente, ou ambos. <br>\n<ul class=\"wp-block-list\">\n<li><strong>Compra de curso aut\u00f4nomo<\/strong><br>Crie uma assinatura espec\u00edfica para este curso. Pagamento \u00fanico com acesso vital\u00edcio.<\/li>\n\n\n\n<li><strong>Inclu\u00eddo na associa\u00e7\u00e3o premium<\/strong><br>Adicione o curso como um benef\u00edcio de seus n\u00edveis de associa\u00e7\u00e3o mais altos. \u00d3timo para reten\u00e7\u00e3o; as pessoas n\u00e3o querem perder o acesso a cursos que n\u00e3o conclu\u00edram.<\/li>\n\n\n\n<li><strong>Abordagem h\u00edbrida<\/strong><br>Os membros b\u00e1sicos podem comprar cursos individualmente. Os membros Premium recebem todos os cursos inclu\u00eddos. Isso cria um caminho natural de atualiza\u00e7\u00e3o.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2a116aec79b542ca5681c1db1323d833\" href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"button button-orange center\">Comece a criar seu curso com o MemberPress agora mesmo<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Price_Your_Business_Courses\"><\/span>Como definir os pre\u00e7os dos seus cursos de neg\u00f3cios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O pre\u00e7o \u00e9 baseado no resultado, e n\u00e3o na dura\u00e7\u00e3o ou no esfor\u00e7o necess\u00e1rio para a constru\u00e7\u00e3o. <strong>Here\u2019s how that applies across the different ways you might sell your course.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pre\u00e7os dos cursos avulsos<\/strong>: Um curso de quatro horas que ensina como construir um fluxo consistente de clientes vale mais do que um curso de 20 horas que aborda a teoria dos neg\u00f3cios em termos gerais. <br><br>Uma faixa de pre\u00e7os pr\u00e1tica para cursos de neg\u00f3cios independentes: $197 a $997, dependendo da profundidade da transforma\u00e7\u00e3o e do seu posicionamento.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inclu\u00eddo na assinatura<\/strong>: When a course is included in a membership tier, it becomes a reason to upgrade \u2013 not a product on its own. Price the tier at a level that reflects the cumulative value of everything included, not just the course. A membership that includes your resource library, group coaching sessions, and a flagship course commands a much higher price than any of those things sold separately.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Usar um curso mais barato como ponto de partida<\/strong>: A well-priced introductory course \u2013 $47 to $197 \u2013 can bring in buyers who aren\u2019t ready to commit to a full membership yet. Once they\u2019ve done the course and gotten results, they\u2019re primed to upgrade. This works especially well when the course covers the foundation, and the membership covers everything that comes next.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Venda antecipada antes da constru\u00e7\u00e3o<\/strong>: If you\u2019re not sure whether a course will sell, sell it before you build it. Open enrollment, deliver the course live over a set number of weeks, and use the student questions and feedback to shape the recorded version you\u2019ll sell afterward. You get paid to build it, you validate the demand, and you end up with better content than you\u2019d have created in isolation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Market_Your_Business_Courses\"><\/span>Como divulgar seus cursos de neg\u00f3cios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Getting people to buy it requires a deliberate marketing approach \u2013 before you launch, at launch, and long after. <strong>Here\u2019s what works at each stage:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Antes do lan\u00e7amento<\/strong>: Crie uma lista de espera antes que o curso esteja pronto. Basta uma p\u00e1gina de destino simples com um formul\u00e1rio para inscri\u00e7\u00e3o por e-mail. <br><br>Send regular emails to the waitlist as you build \u2013 behind-the-scenes updates, early access to a lesson, early bird pricing. <br><br>As pessoas que acompanham o desenvolvimento est\u00e3o mais envolvidas com o resultado do que aquelas que o descobrem de repente no dia do lan\u00e7amento.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No lan\u00e7amento<\/strong>: Uma sequ\u00eancia curta de e-mails, com dura\u00e7\u00e3o de cinco a sete dias, \u00e9 o mecanismo de lan\u00e7amento mais confi\u00e1vel para um curso de coaching <br>\u2013 one email announcing the course and explaining who it\u2019s for, <br>\u2013 one that goes into the transformation in detail, <br>\u2013 one that handles objections, <br>\u2013 one that creates urgency with a deadline or early bird price, <br>\u2013 and a final reminder on the last day.<br><br>Uma sess\u00e3o ao vivo de perguntas e respostas durante a semana de lan\u00e7amento funciona bem para cursos com pre\u00e7os mais altos. Isso d\u00e1 aos alunos em potencial a chance de ver como voc\u00ea ministra a aula antes de comprar, o que elimina a maior barreira para cursos com pre\u00e7os acima de $500.<br><\/li>\n\n\n\n<li><strong>After launch \u2013 keeping it selling<\/strong>: Um minicurso gratuito ou uma s\u00e9rie curta de v\u00eddeos funciona bem como isca de leads que direciona diretamente para o seu curso pago. <br><br>Someone who completes your free \u201cFive Steps to a Better Client Pipeline\u201d mini-course and gets results is a warm buyer for your full pipeline course.<\/li>\n<\/ul>\n\n\n\n<p>O conte\u00fado do curso tamb\u00e9m funciona como uma venda adicional natural ao final de qualquer conte\u00fado gratuito. <br><br>Uma postagem no blog sobre como contratar o primeiro membro da equipe termina com um link para o seu curso sobre o mesmo tema. Um epis\u00f3dio de podcast sobre estrat\u00e9gia de pre\u00e7os termina com uma men\u00e7\u00e3o ao seu curso sobre pre\u00e7os. O conte\u00fado gratuito ensina; o curso ajuda na aplica\u00e7\u00e3o pr\u00e1tica.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_12f2d5a37fc8ef7ffba94b7edd52a1cd\" href=\"https:\/\/memberpress.com\/pt\/blog\/online-courses-attract-students\/\" class=\"button button-blue center\">LEIA Como divulgar seu curso on-line (50 maneiras)<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Go\"><\/span>Antes de partir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your course is built and selling. The next guide in this series covers digital downloads \u2013 the templates, workbooks, and toolkits that keep your clients coming back between coaching sessions and course modules.<\/p>\n\n\n\n<p>\ud83d\udc49 <em><a href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/\" title=\"\">Downloads digitais para coaches empresariais: modelos, apostilas e kits de ferramentas<\/a><\/em><\/p>\n\n\n\n<p>If you\u2019re ready to start building your business course, <a href=\"https:\/\/docs.google.com\/document\/d\/1fuY2qeeYh-rfnZeumqq95yV03FEE_PXOSfVaY3ZvBxo\/edit#\">O MemberPress oferece tudo o que voc\u00ea precisa<\/a> \u2013 course delivery, quizzes, certificates, content protection, and payment processing all in one place.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Seu trabalho de coaching gera resultados para os clientes. Os cursos permitem que voc\u00ea ofere\u00e7a esses mesmos resultados a mais pessoas, sem adicionar nem mesmo uma hora \u00e0 sua agenda.<\/p>","protected":false},"author":87865,"featured_media":81041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1558],"tags":[70,322,1452],"class_list":{"0":"post-80363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-use-cases","8":"tag-membership-site","9":"tag-online-business","10":"tag-online-course-business","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Your coaching gets clients results. 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