{"id":80481,"date":"2026-07-23T10:14:00","date_gmt":"2026-07-23T14:14:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=80481"},"modified":"2026-07-23T17:57:33","modified_gmt":"2026-07-23T21:57:33","slug":"digital-downloads-for-business-coaches","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/","title":{"rendered":"Ideias para downloads sobre coaching empresarial: modelos, apostilas e kits de ferramentas"},"content":{"rendered":"<p class=\"has-text-align-center wp-block-paragraph\"><em>As ferramentas que voc\u00ea j\u00e1 usa com os clientes s\u00e3o mais valiosas do que voc\u00ea imagina. Veja aqui como transform\u00e1-las em arquivos para download que deem aos membros um motivo para continuarem conosco \u2013 mesmo muito tempo depois de terem assistido ao \u00faltimo v\u00eddeo.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7d534d890dc\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7d534d890dc\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Why_Downloads_Work_Particularly_Well_for_Business_Coaches\" >Por que os downloads funcionam particularmente bem para coaches de neg\u00f3cios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#What_to_Include_in_Your_Download_Library\" >O que incluir na sua biblioteca de downloads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Templates_clients_can_use_immediately\" >Modelos que os clientes podem usar imediatamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Workbooks_tied_to_specific_business_challenges\" >Pastas de exerc\u00edcios voltadas para desafios espec\u00edficos de neg\u00f3cios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Toolkits_that_bundle_related_resources\" >Kits de ferramentas que re\u00fanem recursos relacionados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Reference_guides_for_the_questions_that_keep_coming_up\" >Guias de refer\u00eancia para as perguntas que sempre surgem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#How_to_Create_Downloads_That_Are_Actually_Worth_Using\" >Como criar arquivos para download que realmente valham a pena usar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Design_is_a_credibility_signal\" >O design \u00e9 um indicador de credibilidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Tight_scope_beats_comprehensive_coverage\" >Um escopo restrito \u00e9 melhor do que uma cobertura abrangente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Give_it_context_not_just_content\" >D\u00ea contexto, n\u00e3o apenas conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Run_it_through_a_real_client_session_before_publishing\" >Teste em uma sess\u00e3o real com um cliente antes de publicar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Set_Up_Your_Digital_Downloads_With_MemberPress\" >Configure seus downloads digitais com o MemberPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#To_add_a_file\" >Para adicionar um arquivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Organize_by_tier\" >Organizar por n\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Track_whats_actually_getting_used\" >Acompanhe o que realmente est\u00e1 sendo usado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#How_to_Use_Downloads_to_Attract_Retain_and_Upgrade_Members\" >Como usar downloads para atrair, reter e fazer com que os membros passem para planos superiores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/pt\/blog\/digital-downloads-for-business-coaches\/#Before_You_Go\" >Antes de partir<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Modelos, pastas de trabalho e kits de ferramentas podem ser os recursos mais subutilizados em um programa de assinatura de coaching empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos coaches as possui \u2014 desenvolvidas ao longo de anos de trabalho com clientes, aperfei\u00e7oadas por meio de dezenas de projetos, guardadas em pastas do Google Drive que apenas um punhado de clientes pagantes chega a ver. Disponibiliz\u00e1-los para download dentro da sua assinatura muda essa situa\u00e7\u00e3o. Isso d\u00e1 a cada membro acesso \u00e0s ferramentas nas quais sua metodologia se baseia e oferece a eles um motivo para continuarem voltando ao seu site muito tempo depois do t\u00e9rmino da \u00faltima sess\u00e3o.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>Este guia explica o que incluir em uma biblioteca de downloads de coaching empresarial, como criar recursos que os membros realmente usar\u00e3o e como configurar a disponibiliza\u00e7\u00e3o no MemberPress para que o acesso seja autom\u00e1tico.<\/strong><\/p>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#00a8ff38\">\ud83d\udccc Est\u00e1 criando um site de coaching empresarial? Este guia faz parte de uma s\u00e9rie completa que aborda todas as etapas, desde a escolha do seu nicho at\u00e9 a cria\u00e7\u00e3o do seu plano de assinatura. O melhor lugar para come\u00e7ar \u00e9 aqui \ud83d\udc49 <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/create-business-coaching-website\/\" title=\"\">Como criar um site de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Downloads_Work_Particularly_Well_for_Business_Coaches\"><\/span><strong>Por que os downloads funcionam particularmente bem para coaches de neg\u00f3cios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes de coaching empresarial n\u00e3o baixam conte\u00fados por divers\u00e3o. Eles abrem modelos na manh\u00e3 de segunda-feira, antes de uma conversa dif\u00edcil; consultam uma planilha quando precisam calcular quanto cobrar de um novo cliente; ou utilizam um guia de contrata\u00e7\u00e3o na semana em que est\u00e3o prontos para fazer sua primeira contrata\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os casos de uso s\u00e3o espec\u00edficos, frequentes e est\u00e3o ligados a decis\u00f5es reais \u2014 e \u00e9 exatamente por isso que os downloads t\u00eam um impacto diferente em um programa de assinatura de coaching empresarial do que na maioria dos outros nichos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja por que eles merecem esse lugar:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Elas garantem que o seu treinamento continue surtindo efeito entre as sess\u00f5es<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um cliente que sai de uma sess\u00e3o com uma estrutura de contrata\u00e7\u00e3o que ele realmente pode utilizar n\u00e3o precisa esperar pela pr\u00f3xima sess\u00e3o para avan\u00e7ar. <br><br>Eles aplicam isso por conta pr\u00f3pria, no pr\u00f3prio ritmo, usando a l\u00f3gica que voc\u00ea j\u00e1 lhes explicou. <br><br>Esse tipo de dinamismo entre as sess\u00f5es \u00e9 um dos sinais mais fortes de que uma associa\u00e7\u00e3o est\u00e1 agregando valor real.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Elas concretizam sua metodologia<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 f\u00e1cil descartar o conhecimento em coaching como algo intang\u00edvel. Uma biblioteca bem organizada de modelos e apostilas torna esse conhecimento vis\u00edvel. <br><br>Os membros podem conhecer as ferramentas nas quais sua abordagem se baseia, baix\u00e1-las e utiliz\u00e1-las em seus neg\u00f3cios reais, o que gera confian\u00e7a no programa e em voc\u00ea mais rapidamente do que quase qualquer outra coisa.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Isso torna a partida mais dif\u00edcil<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um membro estrutura seu processo de planejamento trimestral com base na sua pasta de trabalho, conduz suas reuni\u00f5es usando seu modelo e toma decis\u00f5es de contrata\u00e7\u00e3o com base na sua estrutura \u2014 cancelar a assinatura significa perder as ferramentas nas quais sua empresa se baseia. <br><br>Essa \u00e9 a reten\u00e7\u00e3o por meio do valor, que \u00e9 a \u00fanica que se mant\u00e9m a longo prazo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eles tamb\u00e9m atuam fora do \u00e2mbito dos associados<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um \u00fanico recurso para download bem elaborado, como uma calculadora de pre\u00e7os ou um modelo de integra\u00e7\u00e3o de clientes, pode atrair algu\u00e9m para o seu mundo antes mesmo que essa pessoa esteja pronta para se comprometer com uma assinatura paga. <br><br>Depois que eles experimentarem e virem como sua ideia funciona na pr\u00e1tica, tornar-se membro parecer\u00e1 o pr\u00f3ximo passo natural.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Include_in_Your_Download_Library\"><\/span><strong>O que incluir na sua biblioteca de downloads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O melhor ponto de partida \u00e9 o que voc\u00ea j\u00e1 tem. Observe o que voc\u00ea envia aos clientes antes de uma sess\u00e3o de estrat\u00e9gia, o que voc\u00ea lhes explica durante a integra\u00e7\u00e3o e o que voc\u00ea usa como refer\u00eancia sempre que algu\u00e9m se depara com o mesmo obst\u00e1culo. <br><br>Esses documentos j\u00e1 foram comprovados. S\u00f3 ainda n\u00e3o foram organizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D\u00ea uma olhada nessas ideias:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Templates_clients_can_use_immediately\"><\/span><strong>Modelos que os clientes podem usar imediatamente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um modelo \u00fatil n\u00e3o \u00e9 um documento em branco com campos identificados. \u00c9 algo que o cliente possa abrir, preencher e, em menos de uma hora, sair com algo \u00fatil. <br><br>Isso significa que a estrutura j\u00e1 est\u00e1 pronta, as orienta\u00e7\u00f5es j\u00e1 est\u00e3o escritas e o racioc\u00ednio j\u00e1 foi feito.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pautas de reuni\u00f5es elaboradas com base nas decis\u00f5es que seus clientes tomam regularmente<\/li>\n\n\n\n<li>Documentos de integra\u00e7\u00e3o de clientes com as perguntas e se\u00e7\u00f5es j\u00e1 preenchidas<\/li>\n\n\n\n<li>Modelos de SOP organizados de acordo com a forma como as pequenas empresas realmente operam<\/li>\n\n\n\n<li>Estruturas para propostas e apresenta\u00e7\u00f5es, com notas orientativas sobre cada se\u00e7\u00e3o<\/li>\n\n\n\n<li>Documentos de contrata\u00e7\u00e3o com as perguntas da entrevista j\u00e1 redigidas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Workbooks_tied_to_specific_business_challenges\"><\/span><strong>Pastas de exerc\u00edcios voltadas para desafios espec\u00edficos de neg\u00f3cios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um bom manual orienta o cliente passo a passo em uma decis\u00e3o ou processo, desde o momento em que ele fica em um impasse at\u00e9 a conclus\u00e3o. Esses s\u00e3o os materiais para download aos quais os membros sempre recorrem \u2014 a cada trimestre, a cada ciclo de contrata\u00e7\u00e3o, sempre que o mesmo desafio surge.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planilhas de planejamento de receita para tra\u00e7ar as metas do pr\u00f3ximo trimestre ou ano<\/li>\n\n\n\n<li>Planilhas de precifica\u00e7\u00e3o para clientes que precisam definir seus pre\u00e7os<\/li>\n\n\n\n<li>Ofere\u00e7a manuais de design para clientes que estejam criando ou reformulando seus servi\u00e7os<\/li>\n\n\n\n<li>Planejadores de delega\u00e7\u00e3o para clientes que est\u00e3o contratando sua primeira equipe<\/li>\n\n\n\n<li>Planejadores de aquisi\u00e7\u00e3o de clientes para a constru\u00e7\u00e3o de um funil de oportunidades mais consistente<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Toolkits_that_bundle_related_resources\"><\/span><strong>Kits de ferramentas que re\u00fanem recursos relacionados<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um kit de ferramentas re\u00fane dois ou mais arquivos para download voltados para um \u00fanico resultado. Um \u201cKit de Ferramentas para Integra\u00e7\u00e3o de Novos Clientes\u201d pode incluir um question\u00e1rio de integra\u00e7\u00e3o, um documento de boas-vindas, um modelo de plano de 90 dias e um guia de prepara\u00e7\u00e3o para sess\u00f5es. <br><br>Juntas, elas parecem ter um valor maior do que a soma de suas partes \u2013 e constituem um forte argumento a favor de um n\u00edvel de associa\u00e7\u00e3o superior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reference_guides_for_the_questions_that_keep_coming_up\"><\/span><strong>Guias de refer\u00eancia para as perguntas que sempre surgem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver respondendo \u00e0 mesma pergunta em todas as chamadas de descoberta ou sess\u00f5es em grupo, essa resposta cont\u00e9m um guia de refer\u00eancia. Mantenha esses guias curtos e concisos \u2014 algo que um participante possa ler em dez minutos e consultar por meses a fio.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um guia de uma p\u00e1gina sobre como definir pre\u00e7os para pacotes de servi\u00e7os<\/li>\n\n\n\n<li>Um modelo de decis\u00e3o para determinar quando contratar e quando desenvolver um sistema<\/li>\n\n\n\n<li>Um guia r\u00e1pido para definir o escopo de projetos sem cobrar a menos<\/li>\n\n\n\n<li>Um cart\u00e3o de refer\u00eancia para estruturar conversas de vendas<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Downloads_That_Are_Actually_Worth_Using\"><\/span>Como criar arquivos para download que realmente valham a pena usar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A qualidade de uma biblioteca de downloads depende do que ela cont\u00e9m. Veja a seguir como garantir que o que voc\u00ea desenvolver seja realmente utilizado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_is_a_credibility_signal\"><\/span><strong>O design \u00e9 um indicador de credibilidade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Seus arquivos para download refletem a qualidade do seu trabalho como coach antes mesmo de um membro ler uma \u00fanica palavra. Um manual desorganizado e dif\u00edcil de acompanhar passa uma mensagem \u2014 e n\u00e3o \u00e9 nada boa. Voc\u00ea n\u00e3o precisa ter forma\u00e7\u00e3o em design para acertar nisso. Um layout limpo, fontes leg\u00edveis e espa\u00e7o em branco suficiente para que o usu\u00e1rio possa realmente trabalhar com o documento de forma confort\u00e1vel s\u00e3o o padr\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" rel=\"nofollow sponsored\" title=\"\">Canva<\/a> possui modelos de apostilas e guias criados exatamente para esse tipo de conte\u00fado \u2014 voc\u00ea pode produzir algo com apar\u00eancia genuinamente profissional, mesmo sem ter nenhum conhecimento de design. <br><br>Se voc\u00ea estiver trabalhando com layouts de documentos mais complexos, <a href=\"https:\/\/memberpress.com\/go\/visme\/\" rel=\"nofollow sponsored\" title=\"\">Visme<\/a> oferece maior controle estrutural e lida bem com formatos de v\u00e1rias p\u00e1ginas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tight_scope_beats_comprehensive_coverage\"><\/span><strong>Um escopo restrito \u00e9 melhor do que uma cobertura abrangente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os coaches quase sempre tentam incluir coisas demais. Um caderno de exerc\u00edcios que leva tr\u00eas horas para ser conclu\u00eddo vai ficar guardado em uma pasta, sem ser conclu\u00eddo. Um que leve 30 minutos e produza algo que o cliente possa usar imediatamente ser\u00e1 aberto, conclu\u00eddo e consultado novamente. Escolha um resultado por download e desenvolva tudo em torno disso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_it_context_not_just_content\"><\/span><strong>D\u00ea contexto, n\u00e3o apenas conte\u00fado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um modelo sem orienta\u00e7\u00f5es \u00e9 uma ferramenta incompleta. Uma breve nota no in\u00edcio \u2014 para que serve, quando us\u00e1-lo, como fica a vers\u00e3o final \u2014 \u00e9 tudo o que basta para garantir que um membro possa peg\u00e1-lo sem nenhum conhecimento pr\u00e9vio e tirar proveito dele sem precisar entrar em contato com voc\u00ea. Seja breve. Apenas certifique-se de que a nota esteja l\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Run_it_through_a_real_client_session_before_publishing\"><\/span><strong>Teste em uma sess\u00e3o real com um cliente antes de publicar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de incluir qualquer coisa na sua biblioteca, teste-a com um cliente de verdade. Se ele conseguir us\u00e1-la sem confus\u00e3o e sair com algo \u00fatil, ela est\u00e1 pronta. Se voc\u00ea acabar tendo que explicar como funciona todas as vezes, ela precisa de mais ajustes primeiro.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Up_Your_Digital_Downloads_With_MemberPress\"><\/span><strong>Configure seus downloads digitais com o MemberPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 <strong>ampliou sua biblioteca de recursos<\/strong> Seguindo o guia anterior desta s\u00e9rie, a infraestrutura j\u00e1 est\u00e1 pronta. Esta se\u00e7\u00e3o aborda especificamente a entrega e a organiza\u00e7\u00e3o de arquivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/memberpress.com\/pt\/docs\/mp-downloads-add-on\/\">MemberPress Complemento para downloads<\/a> oferece a voc\u00ea um <strong>Downloads de MP<\/strong> menu no painel do WordPress \u2013 separado da biblioteca de m\u00eddia \u2013 onde voc\u00ea faz o upload de arquivos, adiciona categorias e tags e acompanha o n\u00famero de downloads, tudo em um s\u00f3 lugar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-1024x576.jpg\" alt=\"\" class=\"wp-image-57376\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/09\/MemberPress-Download-Block-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_add_a_file\"><\/span><strong>Para adicionar um arquivo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>Downloads do MP \u2192 Arquivos \u2192 Adicionar novo<\/strong><\/li>\n\n\n\n<li>D\u00ea a ele um t\u00edtulo espec\u00edfico o suficiente para que os membros saibam exatamente o que v\u00e3o encontrar antes de clicar<\/li>\n\n\n\n<li>Arraste e solte o arquivo ou selecione-o no seu dispositivo<\/li>\n\n\n\n<li>Adicione tags e categorias para que ele seja armazenado no lugar certo na sua biblioteca<\/li>\n\n\n\n<li>Ir para <strong>MemberPress \u2192 Regras \u2192 Adicionar novo<\/strong> para proteg\u00ea-lo e vincular o acesso ao n\u00edvel de assinatura adequado<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organize_by_tier\"><\/span><strong>Organizar por n\u00edvel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Crie uma categoria de download separada para cada n\u00edvel \u2014 \u201cConjunto de Ferramentas B\u00e1sicas\u201d para membros do n\u00edvel b\u00e1sico, \u201cSistema Completo\u201d para membros premium \u2014 e proteja cada categoria com sua pr\u00f3pria regra. Todos os arquivos que voc\u00ea adicionar a essa categoria ser\u00e3o automaticamente protegidos. N\u00e3o \u00e9 necess\u00e1rio criar uma nova regra a cada vez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Track_whats_actually_getting_used\"><\/span><strong>Acompanhe o que realmente est\u00e1 sendo usado<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress Downloads registra quantas vezes cada arquivo foi baixado. Com o tempo, esses dados indicam quais recursos os membros est\u00e3o utilizando ativamente e quais precisam ser destacados de forma mais intencional \u2014 por meio de uma men\u00e7\u00e3o por e-mail, uma refer\u00eancia em uma sess\u00e3o ou um melhor posicionamento na sua biblioteca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O complemento MemberPress Downloads \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" title=\"\">dispon\u00edvel em todos os planos MemberPress<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"QRYf45vL1Fpu1naUHs4Be2rK0DwhOSl2EyKpgBTItdCz9MzkoZG6q5WDwU3qMfyucR3nYgVl0T6G8mcxOxjNdXkELI\"><div class=\"responsive-video\"><iframe title=\"Como fornecer arquivos para download aos seus membros (com downloads do MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/p-H6Lf85AgI?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; COMO FORNECER ARQUIVOS PARA DOWNLOAD AOS SEUS MEMBROS (COM DOWNLOADS DO MEMBERPRESS)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Downloads_to_Attract_Retain_and_Upgrade_Members\"><\/span><strong>Como usar downloads para atrair, reter e fazer com que os membros passem para planos superiores<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os treinadores cujos arquivos s\u00e3o mais baixados nem sempre s\u00e3o aqueles com a melhor reten\u00e7\u00e3o. O que realmente faz a diferen\u00e7a \u00e9 pensar em como cada download se encaixa na jornada do associado \u2014 desde a primeira coisa que algu\u00e9m recebe de voc\u00ea at\u00e9 o motivo pelo qual renova a assinatura. <strong>Veja o que voc\u00ea deve fazer:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Iscas digitais que d\u00e3o in\u00edcio ao relacionamento<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um \u00fanico material para download bem elaborado pode ser a primeira intera\u00e7\u00e3o real que algu\u00e9m tem com o seu coaching \u2014 antes mesmo de se inscrever em qualquer coisa. Ofere\u00e7a-o em troca de um endere\u00e7o de e-mail. Quando \u00e9 espec\u00edfico e genuinamente \u00fatil, ele faz algo que uma p\u00e1gina de destino n\u00e3o consegue: mostra a um cliente em potencial como sua filosofia se traduz na pr\u00e1tica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A especificidade \u00e9 fundamental aqui. \u201cKit de Ferramentas Empresariais Gr\u00e1tis\u201d tem baixa taxa de convers\u00e3o porque n\u00e3o significa nada. \u201cModelo Gr\u00e1tis de Integra\u00e7\u00e3o de Clientes: o documento que uso para dar in\u00edcio a cada novo projeto\u201d diz \u00e0 pessoa exatamente o que ela vai receber e por que vale a pena fornecer o endere\u00e7o de e-mail.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Um processo de integra\u00e7\u00e3o que garante a primeira renova\u00e7\u00e3o<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O momento logo ap\u00f3s a ades\u00e3o de algu\u00e9m \u00e9 quando a pessoa est\u00e1 mais receptiva a se impressionar \u2013 e mais vulner\u00e1vel a sentir que tomou a decis\u00e3o errada. Um pacote de download \u201cComece Aqui\u201d, com tr\u00eas a cinco recursos de alto valor, proporciona aos novos membros uma conquista imediata. Um membro que abre um manual no primeiro dia e sai com algo \u00fatil tem um motivo concreto para permanecer. Esse \u00e9 o ponto de refer\u00eancia ao qual ele voltar\u00e1 quando chegar a hora da renova\u00e7\u00e3o.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diferen\u00e7as entre n\u00edveis que se vendem sozinhas<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os downloads s\u00e3o uma das maneiras mais claras de fazer com que a diferen\u00e7a entre os n\u00edveis pare\u00e7a real. Os membros do n\u00edvel b\u00e1sico recebem o conjunto b\u00e1sico de ferramentas \u2013 os modelos e as pastas de trabalho que abordam os desafios fundamentais do seu nicho. Os membros Premium recebem o sistema completo \u2013 as estruturas avan\u00e7adas, as ferramentas de prepara\u00e7\u00e3o de sess\u00f5es e os recursos de planejamento trimestral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando essa lacuna envolve ferramentas que os membros j\u00e1 utilizam ativamente, n\u00e3o \u00e9 preciso convenc\u00ea-los a fazer a atualiza\u00e7\u00e3o. Um membro que j\u00e1 obteve valor com o plano b\u00e1sico j\u00e1 sabe o que est\u00e1 perdendo no plano seguinte.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manter os membros engajados entre as sess\u00f5es<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os membros que utilizam ativamente seus downloads t\u00eam muito menos chances de cancelar a assinatura do que aqueles que apenas assistem passivamente ao conte\u00fado. Dois fatores impulsionam o uso ativo mais do que qualquer outra coisa:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envie um e-mail curto sempre que adicionar algo novo \u2013 o t\u00edtulo, o que o conte\u00fado aborda e a quem se destina. Os membros que n\u00e3o acessaram o site recentemente costumam voltar a se envolver quando veem algo espec\u00edfico que seja relevante para a fase em que se encontram no momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a refer\u00eancias a downloads durante suas sess\u00f5es. Quando surgir um assunto em uma chamada em grupo que seja abordado por um recurso, mencione-o e compartilhe o link. Esse simples gesto transforma um item passivo da biblioteca em algo para o qual os membros s\u00e3o direcionados exatamente no momento em que precisam dele.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Go\"><\/span><strong>Antes de partir<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sua biblioteca de downloads est\u00e1 pronta e funcionando. O \u00faltimo guia desta s\u00e9rie aborda o elemento final: a comunidade. Como criar um espa\u00e7o onde os participantes do seu programa de coaching possam se conectar uns com os outros, manter-se comprometidos e encontrar motivos para permanecer que v\u00e3o al\u00e9m de tudo o que voc\u00ea poderia colocar em uma pasta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\ud83d\udc49 <em><a href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/\" title=\"\">Como criar uma comunidade para o seu site de coaching empresarial<\/a><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pronto para configurar sua biblioteca de downloads? <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">MemberPress<\/a> cuida da entrega segura de arquivos, do controle de acesso por n\u00edveis e do acompanhamento de downloads \u2013 tudo a partir do seu painel do WordPress.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Crie uma biblioteca de downloads digitais para o seu programa de coaching empresarial, que d\u00ea aos membros um motivo para continuarem inscritos muito tempo depois do t\u00e9rmino da \u00faltima sess\u00e3o.<\/p>","protected":false},"author":87865,"featured_media":81498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,1479,1553,120,134,1474],"tags":[1569,1000,70],"class_list":["post-80481","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-coaching-site","category-community","category-content","category-how-to-2","category-membership-site","tag-business-coaching","tag-digital-downloads","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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