{"id":80482,"date":"2026-07-23T09:31:00","date_gmt":"2026-07-23T13:31:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=80482"},"modified":"2026-07-23T17:57:51","modified_gmt":"2026-07-23T21:57:51","slug":"business-coaching-community","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/","title":{"rendered":"Como criar uma comunidade para o seu site de coaching empresarial"},"content":{"rendered":"<p class=\"has-text-align-center\"><em>Construir uma comunidade em torno do seu plano de coaching \u00e9 uma das coisas mais eficazes que voc\u00ea pode fazer para garantir o crescimento a longo prazo \u2013 e uma das coisas mais dif\u00edceis de ser reproduzida por qualquer concorrente.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a63bdbb68d3c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a63bdbb68d3c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Why_Community_Is_the_Retention_Tool_Most_Coaches_Overlook\" >Por que a comunidade \u00e9 a ferramenta de reten\u00e7\u00e3o que a maioria dos coaches ignora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#The_Community_Formats_That_Work_for_Business_Coaching\" >Os formatos comunit\u00e1rios que funcionam para o coaching empresarial<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Peer_Accountability_Groups\" >Grupos de responsabilidade de pares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Hot_Seat_Sessions\" >Sess\u00f5es \u201cHot Seat\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Async_Q_A\" >Perguntas e respostas sobre ass\u00edncrono<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Member_Networking_and_Directories\" >Rede de contatos e diret\u00f3rios de membros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Why_Keeping_Community_On_Your_Site_Matters\" >Por que \u00e9 importante manter um senso de comunidade no seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#How_to_Build_Your_Community_with_ClubSuite%E2%84%A2\" >Como construir sua comunidade com o ClubSuite\u2122<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#ClubDirectory%E2%84%A2_%E2%80%93_Member_Profiles_and_Networking\" >ClubDirectory\u2122 \u2013 Perfis dos membros e networking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#ClubCircles%E2%84%A2_%E2%80%93_Private_Discussion_Boards\" >ClubCircles\u2122 \u2013 F\u00f3runs de discuss\u00e3o privados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#ClubConnect%E2%84%A2_%E2%80%93_Real-Time_Chat_and_Private_Messaging\" >ClubConnect\u2122 \u2013 Bate-papo em tempo real e mensagens privadas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#How_to_Get_Members_Actually_Using_the_Community\" >Como fazer com que os membros realmente utilizem a comunidade<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Start_the_Conversation_Before_Anyone_Arrives\" >Comece a conversa antes que algu\u00e9m chegue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Give_members_a_clear_first_action\" >Indique aos membros uma primeira a\u00e7\u00e3o clara<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Show_up_consistently_not_constantly\" >Esteja presente de forma consistente, n\u00e3o o tempo todo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Use_the_community_inside_your_sessions\" >Incorpore a comunidade em suas sess\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Celebrate_whats_working\" >Comemore o que est\u00e1 dando certo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Give_quiet_periods_structure\" >Estruture os momentos de sil\u00eancio<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#Before_You_Go\" >Antes de partir<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u00c9 f\u00e1cil abandonar um conte\u00fado. Mas uma comunidade, n\u00e3o.<\/p>\n\n\n\n<p>Um aluno que est\u00e1 estudando discretamente sua biblioteca de cursos pode cancelar a inscri\u00e7\u00e3o numa ter\u00e7a-feira \u00e0 tarde sem grandes dificuldades. Um aluno que est\u00e1 participando de um grupo de apoio com outros tr\u00eas empres\u00e1rios, e que acabou de postar uma pergunta na sua comunidade \u00e0 qual duas pessoas j\u00e1 responderam, tem motivos reais para permanecer, que nada t\u00eam a ver com o seu conte\u00fado.<\/p>\n\n\n\n<p>A comunidade \u00e9 a parte de um programa de coaching que \u00e9 realmente dif\u00edcil de reproduzir. As pessoas espec\u00edficas que fazem parte da sua comunidade, os relacionamentos que elas constru\u00edram e as conversas nas quais est\u00e3o envolvidas s\u00e3o o que tornam o seu programa <em>insubstitu\u00edvel.<\/em><\/p>\n\n\n\n<p><strong>Este guia aborda os formatos de comunidade mais adequados especificamente para o coaching empresarial, como cri\u00e1-los em seu pr\u00f3prio site em vez de alugar espa\u00e7o na plataforma de terceiros e como manter o engajamento ativo depois que a comunidade estiver em funcionamento.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#00a8ff38\">\ud83d\udccc Est\u00e1 criando um site de coaching empresarial? Este guia faz parte de uma s\u00e9rie completa que aborda todas as etapas, desde a escolha do seu nicho at\u00e9 a cria\u00e7\u00e3o do seu plano de assinatura. O melhor lugar para come\u00e7ar \u00e9 aqui \ud83d\udc49 <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/create-business-coaching-website\/\" title=\"\">Como criar um site de coaching empresarial<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Community_Is_the_Retention_Tool_Most_Coaches_Overlook\"><\/span>Por que a comunidade \u00e9 a ferramenta de reten\u00e7\u00e3o que a maioria dos coaches ignora<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Veja por que <strong>comunidade<\/strong> merece ser um elemento central na forma como voc\u00ea estrutura seu programa de associados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Isso cria um motivo para aparecer que n\u00e3o tem nada a ver com voc\u00ea<\/strong>: Quando os membros est\u00e3o conectados uns aos outros \u2014 e n\u00e3o apenas a voc\u00ea e ao seu conte\u00fado \u2014, a assinatura mant\u00e9m seu valor mesmo nos dias em que voc\u00ea n\u00e3o publica nada, n\u00e3o realiza sess\u00f5es nem adiciona nada de novo. A comunidade gera seus pr\u00f3prios motivos para os membros acessarem o site.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Isso promove a responsabiliza\u00e7\u00e3o de uma forma que o conte\u00fado por si s\u00f3 n\u00e3o consegue<\/strong>: Os empres\u00e1rios precisam de pessoas que lhes perguntem como realmente correu aquilo com que se comprometeram na semana passada. A responsabiliza\u00e7\u00e3o entre pares \u00e9 um dos resultados mais poderosos que um programa de coaching pode oferecer \u2014 e isso s\u00f3 existe em uma comunidade.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Isso revela o que os membros realmente precisam.<\/strong> As perguntas que as pessoas fazem na sua comunidade, os problemas sobre os quais elas postam, as conversas que recebem mais respostas \u2014 tudo isso serve de inspira\u00e7\u00e3o direta para definir o que seu pr\u00f3ximo curso, apostila ou sess\u00e3o de coaching deve abordar. Voc\u00ea n\u00e3o precisa ficar adivinhando.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9 o seu principal diferencial.<\/strong> Qualquer coach pode criar uma biblioteca de conte\u00fado. Uma comunidade pr\u00f3spera de empres\u00e1rios que realmente se ajudam mutuamente \u00e9 dif\u00edcil de construir e quase imposs\u00edvel de replicar. Uma vez que ela exista, ela \u00e9 sua.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Community_Formats_That_Work_for_Business_Coaching\"><\/span>Os formatos comunit\u00e1rios que funcionam para o coaching empresarial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As comunidades de coaching empresarial funcionam melhor quando s\u00e3o constru\u00eddas com base na a\u00e7\u00e3o e na responsabilidade \u2013 e n\u00e3o apenas na discuss\u00e3o. <strong>Os formatos abaixo costumam gerar maior engajamento e reten\u00e7\u00e3o nesse nicho.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Peer_Accountability_Groups\"><\/span>Grupos de responsabilidade de pares<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/create-a-group-coaching-program-on-wordpress\/\" title=\"\">Pequenos grupos<\/a> \u2013 geralmente de quatro a seis membros em est\u00e1gios semelhantes de desenvolvimento de seus neg\u00f3cios \u2013 que se re\u00fanem regularmente para relatar o progresso, compartilhar em que est\u00e3o trabalhando e garantir que todos cumpram seus compromissos. O coach n\u00e3o precisa estar presente em todas as reuni\u00f5es do grupo de responsabiliza\u00e7\u00e3o. O valor vem dos colegas.<\/p>\n\n\n\n<p>These work best when members are matched intentionally: similar revenue stage, similar business model, or similar challenges. A freelancer in their first year and an agency owner with ten employees are both \u201cbusiness owners,\u201d but they won't have much useful to say to each other about their specific challenges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hot_Seat_Sessions\"><\/span>Sess\u00f5es \u201cHot Seat\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um membro apresenta um desafio real com o qual est\u00e1 lidando \u2014 uma decis\u00e3o sobre pre\u00e7os, uma situa\u00e7\u00e3o complicada com um cliente, um dilema relacionado \u00e0 contrata\u00e7\u00e3o \u2014 e o grupo trabalha nisso em conjunto. O coach facilita o processo. Os colegas contribuem.<\/p>\n\n\n\n<p>As sess\u00f5es de \u201chot seat\u201d s\u00e3o um dos recursos mais valiosos que uma comunidade de coaching empresarial pode oferecer, pois s\u00e3o reais, espec\u00edficas e de aplica\u00e7\u00e3o imediata. Os membros aprendem tanto observando a sess\u00e3o de \u201chot seat\u201d de outra pessoa quanto participando dela pessoalmente. Quando bem conduzidas, s\u00e3o tamb\u00e9m as sess\u00f5es mais comentadas pelos membros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Perguntas e respostas sobre ass\u00edncrono<\/h3>\n\n\n\n<p>Um espa\u00e7o dedicado onde os membros podem postar perguntas a qualquer momento e receber respostas do coach e dos colegas. Ao contr\u00e1rio das sess\u00f5es ao vivo, as sess\u00f5es de perguntas e respostas ass\u00edncronas se adaptam \u00e0 agenda de todos \u2014 o que \u00e9 importante para empres\u00e1rios que gerenciam equipes, clientes e enfrentam dias imprevis\u00edveis.<\/p>\n\n\n\n<p>O segredo para que o formato ass\u00edncrono de perguntas e respostas funcione \u00e9 o tempo de resposta. Se as perguntas ficarem sem resposta por dias, os membros deixam de postar. Uma resposta r\u00e1pida do coach \u2014 mesmo que breve \u2014 mant\u00e9m o formato vivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Member_Networking_and_Directories\"><\/span>Rede de contatos e diret\u00f3rios de membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os empres\u00e1rios participam de comunidades de coaching, em parte, pela rede de contatos com colegas. A <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-business-directory-in-your-membership-site\/\" title=\"\">diret\u00f3rio de membros <\/a>Isso permite que eles encontrem e se conectem com outros membros por setor, est\u00e1gio de desenvolvimento do neg\u00f3cio ou localiza\u00e7\u00e3o, transformando uma lista passiva em um recurso ativo de networking.<\/p>\n\n\n\n<p>Isso \u00e9 especialmente valioso para membros que atuam em nichos onde sua rede de contatos local \u00e9 limitada \u2014 um designer freelancer em uma cidade pequena, um profissional da \u00e1rea da sa\u00fade que est\u00e1 montando seu primeiro neg\u00f3cio, um consultor que trabalha remotamente. Sua comunidade pode ser a rede profissional mais relevante \u00e0 qual eles t\u00eam acesso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keeping_Community_On_Your_Site_Matters\"><\/span>Por que \u00e9 importante manter um senso de comunidade no seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A op\u00e7\u00e3o mais comum para a maioria dos treinadores \u00e9 um grupo no Facebook. \u00c9 r\u00e1pido de criar, os membros j\u00e1 t\u00eam contas e parece ser a escolha mais \u00f3bvia.<\/p>\n\n\n\n<p>O problema \u00e9 que voc\u00ea n\u00e3o \u00e9 o dono disso. O Facebook controla o que os usu\u00e1rios veem, quando veem e como o algoritmo exibe o seu conte\u00fado. <\/p>\n\n\n\n<p>Basta uma notifica\u00e7\u00e3o de um amigo, uma postagem patrocinada ou uma discuss\u00e3o pol\u00edtica em outro grupo para que seus membros nunca mais voltem ao seu grupo. <\/p>\n\n\n\n<p>Sempre que algu\u00e9m abre o Facebook para acessar seu grupo, essa pessoa est\u00e1 acessando o Facebook primeiro.<\/p>\n\n\n\n<p>O Slack tem o mesmo problema. Ele foi desenvolvido para equipes de trabalho, n\u00e3o para comunidades de coaching. Os membros precisam lidar com mais um aplicativo, mais um fluxo de notifica\u00e7\u00f5es e mais uma caixa de entrada. <\/p>\n\n\n\n<p>E quando eles cancelam a assinatura, simplesmente saem do Slack \u2013 sem complica\u00e7\u00f5es, sem nenhuma lembran\u00e7a do que est\u00e3o deixando para tr\u00e1s.<\/p>\n\n\n\n<p><strong>Manter sua comunidade no seu site faz com que os membros permane\u00e7am no seu mundo.<\/strong> Sempre que eles acessam o site para conferir uma postagem, responder a uma pergunta ou consultar o perfil de outro membro, eles est\u00e3o no seu site \u2013 onde seu conte\u00fado, seus cursos, seus downloads e seus programas de coaching est\u00e3o bem ali, ao lado da comunidade. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Build_Your_Community_with_ClubSuite%E2%84%A2\"><\/span>Como construir sua comunidade com o ClubSuite\u2122<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/clubsuite-communities\/\">ClubSuite\u2122<\/a> \u00e9 o pacote de comunidade e networking do MemberPress \u2013 tr\u00eas complementos que funcionam em conjunto para oferecer tudo o que voc\u00ea precisa para criar uma comunidade totalmente funcional diretamente no seu site do WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-1024x576.jpg\" alt=\"\" class=\"wp-image-76343\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/11\/ClubSuite-1480x832-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ClubDirectory%E2%84%A2_%E2%80%93_Member_Profiles_and_Networking\"><\/span>ClubDirectory\u2122 \u2013 Perfis dos membros e networking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/addons\/clubdirectory\/\">ClubDirectory\u2122<\/a> oferece a cada membro um perfil e permite que esses perfis sejam pesquisados. Os membros podem adicionar seu nome, localiza\u00e7\u00e3o, detalhes da empresa, links de redes sociais e \u00e1reas de especializa\u00e7\u00e3o. Os diret\u00f3rios podem ser filtrados por n\u00edvel de assinatura, setor, localiza\u00e7\u00e3o ou qualquer campo personalizado que voc\u00ea configurar.<\/p>\n\n\n\n<p>Para uma comunidade de coaching empresarial, isso \u00e9 muito valioso. Um membro que esteja procurando um parceiro de responsabiliza\u00e7\u00e3o, um colaborador em potencial ou simplesmente algu\u00e9m que esteja enfrentando os mesmos desafios que ele pode pesquisar no seu diret\u00f3rio e encontr\u00e1-lo. A comunidade deixa de ser apenas um feed de publica\u00e7\u00f5es e passa a ser uma rede de pessoas.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar diret\u00f3rios para diferenciar os n\u00edveis. Os membros do n\u00edvel b\u00e1sico t\u00eam acesso ao diret\u00f3rio geral. Os membros Premium t\u00eam acesso a um diret\u00f3rio VIP mais detalhado, com perfis aprimorados e filtros adicionais. <strong>Dispon\u00edvel nos planos MemberPress Growth e Scale.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-1024x1024.png\" alt=\"\" class=\"wp-image-79222\" style=\"width:603px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-1536x1536.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-2048x2048.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/02\/ClubDirectory7-edited-1080x1080.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Para configurar o ClubDirectory\u2122:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>MemberPress \u2192 Complementos<\/strong> e instale o ClubDirectory\u2122<\/li>\n\n\n\n<li>Navegue at\u00e9 <strong>Painel \u2192 ClubSuite\u2122 \u2192 Perfis \u2192 Adicionar novo<\/strong> Para criar seu perfil de membro, digite<\/li>\n\n\n\n<li>Atribua o perfil \u00e0s associa\u00e7\u00f5es pertinentes<\/li>\n\n\n\n<li>Ir para <strong>Painel \u2192 ClubSuite\u2122 \u2192 Diret\u00f3rios \u2192 Adicionar novo<\/strong> para criar seu diret\u00f3rio<\/li>\n\n\n\n<li>Defina suas op\u00e7\u00f5es de exibi\u00e7\u00e3o, filtros de pesquisa e regras de acesso<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ClubCircles%E2%84%A2_%E2%80%93_Private_Discussion_Boards\"><\/span>ClubCircles\u2122 \u2013 F\u00f3runs de discuss\u00e3o privados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/addons\/clubcircles\/\">ClubCircles\u2122<\/a> cria espa\u00e7os de discuss\u00e3o privados \u2014 chamados de \u201cC\u00edrculos\u201d \u2014 onde os membros podem publicar atualiza\u00e7\u00f5es, fazer perguntas, compartilhar conquistas e participar de conversas cont\u00ednuas. Cada C\u00edrculo \u00e9 uma comunidade voltada para um tema, um grupo de participantes ou um coletivo espec\u00edfico.<\/p>\n\n\n\n<p>No coaching empresarial, os C\u00edrculos s\u00e3o onde se desenrola a vida cotidiana da comunidade. Voc\u00ea pode criar um C\u00edrculo para cada grupo de responsabiliza\u00e7\u00e3o, um C\u00edrculo para discuss\u00f5es gerais sobre neg\u00f3cios, um C\u00edrculo espec\u00edfico para um setor e um C\u00edrculo de conquistas e marcos, onde os membros comemoram o progresso. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"840\" height=\"570\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/ClubCircles\u2122-Business-Coaching-example-screenshot.svg\" alt=\"\" class=\"wp-image-81502\"\/><\/figure>\n\n\n\n<p>Os membros descobrem os C\u00edrculos por meio de um diret\u00f3rio com fun\u00e7\u00e3o de busca e participam daqueles que lhes interessam.<\/p>\n\n\n\n<p>Os C\u00edrculos se integram diretamente aos seus n\u00edveis de assinatura \u2013 voc\u00ea controla quais membros podem acessar quais C\u00edrculos de acordo com o n\u00edvel de assinatura deles. <strong>Dispon\u00edvel nos planos MemberPress Growth e Scale.<\/strong><\/p>\n\n\n\n<p><strong>Para configurar o ClubCircles\u2122:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>MemberPress \u2192 Complementos<\/strong> e instale o ClubCircles\u2122 (\u00e9 necess\u00e1rio instalar primeiro o ClubDirectory\u2122)<\/li>\n\n\n\n<li>Navegue at\u00e9 <strong>Painel \u2192 ClubSuite\u2122 \u2192 C\u00edrculos \u2192 Adicionar novo<\/strong><\/li>\n\n\n\n<li>Adicione um t\u00edtulo e defina a visibilidade \u2013 p\u00fablica para todos os membros, restrita a n\u00edveis espec\u00edficos de associa\u00e7\u00e3o ou privada<\/li>\n\n\n\n<li>Configure a atribui\u00e7\u00e3o autom\u00e1tica caso deseje que os membros sejam adicionados aos C\u00edrculos automaticamente ao ingressarem em uma associa\u00e7\u00e3o espec\u00edfica<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ClubConnect%E2%84%A2_%E2%80%93_Real-Time_Chat_and_Private_Messaging\"><\/span>ClubConnect\u2122 \u2013 Bate-papo em tempo real e mensagens privadas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/addons\/clubconnect\/\">ClubConnect\u2122<\/a> oferece bate-papo em grupo em tempo real e mensagens privadas individuais diretamente no seu site de assinaturas. Sem aplicativos de terceiros, sem solu\u00e7\u00f5es alternativas como o Slack \u2013 as conversas acontecem no seu pr\u00f3prio site.<\/p>\n\n\n\n<p>No que diz respeito ao coaching empresarial, o ClubConnect\u2122 funciona em dois modos:<\/p>\n\n\n\n<p><strong>Quartos<\/strong> s\u00e3o espa\u00e7os de bate-papo em grupo. Quando o CoachKit\u2122 est\u00e1 ativo, cada turma de coaching recebe automaticamente sua pr\u00f3pria sala de bate-papo \u2014 assim, o programa de coaching em grupo conta com um espa\u00e7o dedicado para conversas em tempo real, al\u00e9m do programa estruturado. Os C\u00edrculos e os Diret\u00f3rios tamb\u00e9m podem ter suas pr\u00f3prias salas.<\/p>\n\n\n\n<p><strong>Mensagens privadas<\/strong> Permita que quaisquer dois membros iniciem uma conversa direta. Um membro que entrar em contato com algu\u00e9m por meio do diret\u00f3rio pode se comunicar em particular sem precisar levar a conversa para fora do site.<\/p>\n\n\n\n<p>O ClubConnect\u2122 tamb\u00e9m oferece suporte ao compartilhamento de arquivos, @men\u00e7\u00f5es para notificar membros espec\u00edficos e rea\u00e7\u00f5es com emojis \u2014 tudo o que um chat de comunidade profissional precisa, integrado ao seu site do WordPress. Dispon\u00edvel apenas no plano Scale da MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1038\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/04\/ClubConnect-File-Sharing-example.svg\" alt=\"Exemplo de compartilhamento de arquivos do ClubConnect\" class=\"wp-image-80242\"\/><\/figure>\n\n\n\n<p><strong>Para configurar o ClubConnect\u2122:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>MemberPress \u2192 Complementos<\/strong> e instale o ClubConnect\u2122 (requer que pelo menos um dos seguintes recursos esteja ativo: CoachKit\u2122, ClubCircles\u2122 ou ClubDirectory\u2122)<\/li>\n\n\n\n<li>Navegue at\u00e9 <strong>Painel \u2192 ClubSuite\u2122 \u2192 Configura\u00e7\u00f5es \u2192 guia \u201cConectar\u201d<\/strong><\/li>\n\n\n\n<li>Na p\u00e1gina \u201cConectar\u201d, selecione <strong>Cria\u00e7\u00e3o autom\u00e1tica de nova p\u00e1gina<\/strong> \u2013 isso cria um centro de mensagens unificado em yoursite.com\/connect\/<\/li>\n\n\n\n<li>Ative a cria\u00e7\u00e3o autom\u00e1tica de salas para Diret\u00f3rios e C\u00edrculos se desejar que esses espa\u00e7os tenham salas de bate-papo criadas automaticamente<\/li>\n\n\n\n<li>Configurar se as mensagens privadas entre membros est\u00e3o ativadas ou desativadas<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Members_Actually_Using_the_Community\"><\/span>Como fazer com que os membros realmente utilizem a comunidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/\" title=\"\">Uma comunidade<\/a> Um f\u00f3rum onde ningu\u00e9m posta \u00e9 pior do que n\u00e3o ter comunidade alguma. Isso passa uma imagem de baixo engajamento para todos os novos membros que se cadastram e n\u00e3o d\u00e1 aos membros atuais nenhum motivo para voltarem. <\/p>\n\n\n\n<p><strong>Crie e mantenha um envolvimento genu\u00edno com estas dicas:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_the_Conversation_Before_Anyone_Arrives\"><\/span><strong>Comece a conversa antes que algu\u00e9m chegue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de convidar membros, publique voc\u00ea mesmo de cinco a dez conversas. Perguntas, temas para discuss\u00e3o, uma postagem de boas-vindas com instru\u00e7\u00f5es para se apresentar. Um novo membro que entrar em uma comunidade que pare\u00e7a ativa vai participar. Quem entrar em uma comunidade abandonada, n\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_members_a_clear_first_action\"><\/span><strong>Indique aos membros uma primeira a\u00e7\u00e3o clara<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The moment someone joins, tell them exactly what to do. \u201cIntroduce yourself in the Welcome Circle \u2013 share your name, what you do, and one thing you're working on this month.\u201d A specific prompt is much easier to respond to than a blank <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> with \u201cstart a discussion.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Show_up_consistently_not_constantly\"><\/span><strong>Esteja presente de forma consistente, n\u00e3o o tempo todo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea n\u00e3o precisa responder a todas as postagens. Mas os membros precisam saber que voc\u00ea est\u00e1 presente. Uma visita di\u00e1ria, uma pergunta semanal feita por voc\u00ea mesmo, uma resposta a algo que ficou sem resposta \u2013 isso j\u00e1 \u00e9 suficiente para mostrar que a comunidade est\u00e1 ativa e que o coach est\u00e1 presente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_the_community_inside_your_sessions\"><\/span><strong>Incorpore a comunidade em suas sess\u00f5es<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reference it during group calls. \u201cPost your answer to this in the community before next week.\u201d \u201cSomeone asked a great question in the Q&A Circle yesterday \u2013 let's talk about it.\u201d The more the community is woven into the coaching program, the more natural it feels for members to use it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Celebrate_whats_working\"><\/span><strong>Comemore o que est\u00e1 dando certo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando um membro compartilhar uma conquista, reconhe\u00e7a-a. Quando um grupo de apoio tiver uma semana marcante, mencione isso. Quando algu\u00e9m fizer uma pergunta que gere uma \u00f3tima discuss\u00e3o, destaque-a. Os membros que se sentem valorizados em uma comunidade permanecem nela.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_quiet_periods_structure\"><\/span><strong>Estruture os momentos de sil\u00eancio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Toda comunidade passa por semanas mais calmas. Em vez de deixar que elas fiquem paradas, crie formatos recorrentes que gerem atividades previs\u00edveis: um t\u00f3pico de check-in \u00e0s segundas-feiras, uma postagem sobre conquistas \u00e0s sextas-feiras, uma inscri\u00e7\u00e3o mensal para o \u201chot seat\u201d. Estruturas recorrentes mant\u00eam a comunidade em movimento mesmo quando a atividade org\u00e2nica est\u00e1 baixa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Go\"><\/span>Antes de partir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 a comunidade que transforma uma assinatura de coaching de uma simples biblioteca de conte\u00fados em algo de que os membros realmente n\u00e3o querem se afastar. Agora voc\u00ea j\u00e1 sabe quais formatos funcionam para o coaching empresarial, por que \u00e9 importante mant\u00ea-la no seu site, como configur\u00e1-la com o ClubSuite\u2122 e como fazer com que os membros continuem acessando-a regularmente.<\/p>\n\n\n\n<p>Se voc\u00ea achou este guia \u00fatil, h\u00e1 mais seis na s\u00e9rie \u2013 que abordam tudo, desde a escolha do seu nicho e a configura\u00e7\u00e3o do WordPress at\u00e9 a venda de assinaturas, a cria\u00e7\u00e3o de cursos e a montagem de uma biblioteca de recursos. Voc\u00ea pode encontrar todos eles aqui:<\/p>\n\n\n\n<p><strong>\ud83d\udc49 <em><a href=\"https:\/\/memberpress.com\/pt\/blog\/create-business-coaching-website\/\" title=\"\">Como criar um site de coaching empresarial<\/a><\/em><\/strong><\/p>\n\n\n\n<p>Pronto para construir sua comunidade? <a href=\"#\">O MemberPress oferece tudo o que voc\u00ea precisa<\/a> \u2013 ClubCircles\u2122 para espa\u00e7os de discuss\u00e3o, ClubDirectory\u2122 para networking entre membros e ClubConnect\u2122 para mensagens em tempo real, tudo no seu pr\u00f3prio site do WordPress.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Community is what keeps coaching members subscribed long-term. Here\u2019s how to build one on your WordPress site with MemberPress.<\/p>","protected":false},"author":87865,"featured_media":81505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,69,144,1479,1553,134,1481],"tags":[1515,1569,70],"class_list":{"0":"post-80482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-add-ons","8":"category-advice","9":"category-business","10":"category-coaching-site","11":"category-community","12":"category-how-to-2","13":"category-memberpress-features","14":"tag-build-a-community","15":"tag-business-coaching","16":"tag-membership-site","17":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Community is what keeps coaching members subscribed long-term. Here&#039;s how to build one on your WordPress site with MemberPress.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah O\"\/>\n\t<meta name=\"keywords\" content=\"build a community,business coaching,membership site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Build a Community for Your Business Coaching Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Community is what keeps coaching members subscribed long-term. Here&#039;s how to build one on your WordPress site with MemberPress.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/COMMUNITY.svg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/COMMUNITY.svg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-23T13:31:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-23T21:57:51+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Build a Community for Your Business Coaching Site\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Community is what keeps coaching members subscribed long-term. Here&#039;s how to build one on your WordPress site with MemberPress.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/COMMUNITY.svg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#blogposting\",\"name\":\"How to Build a Community for Your Business Coaching Site\",\"headline\":\"How to Build a Community for Your Business Coaching Site\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/COMMUNITY.svg\",\"caption\":\"Building a business coaching community\"},\"datePublished\":\"2026-07-23T09:31:00-04:00\",\"dateModified\":\"2026-07-23T17:57:51-04:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#webpage\"},\"articleSection\":\"Add-Ons, Advice, Business, Coaching Site, Community, How To, MemberPress Features, build a community, Business Coaching, Membership Site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/memberpress-features\\\/#listItem\",\"name\":\"MemberPress Features\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/memberpress-features\\\/#listItem\",\"position\":2,\"name\":\"MemberPress Features\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/memberpress-features\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/memberpress-features\\\/add-ons\\\/#listItem\",\"name\":\"Add-Ons\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/memberpress-features\\\/add-ons\\\/#listItem\",\"position\":3,\"name\":\"Add-Ons\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/memberpress-features\\\/add-ons\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#listItem\",\"name\":\"How to Build a Community for Your Business Coaching Site\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/memberpress-features\\\/#listItem\",\"name\":\"MemberPress Features\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#listItem\",\"position\":4,\"name\":\"How to Build a Community for Your Business Coaching Site\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/memberpress-features\\\/add-ons\\\/#listItem\",\"name\":\"Add-Ons\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/\",\"name\":\"Sarah O\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1784826929\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/\",\"name\":\"How to Build a Community for Your Business Coaching Site\",\"description\":\"Community is what keeps coaching members subscribed long-term. Here's how to build one on your WordPress site with MemberPress.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/COMMUNITY.svg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#mainImage\",\"caption\":\"Building a business coaching community\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/business-coaching-community\\\/#mainImage\"},\"datePublished\":\"2026-07-23T09:31:00-04:00\",\"dateModified\":\"2026-07-23T17:57:51-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Build a Community for Your Business Coaching Site<\/title>\n\n","aioseo_head_json":{"title":"Como criar uma comunidade para o seu site de coaching empresarial","description":"A comunidade \u00e9 o que faz com que os membros do programa de coaching continuem assinantes a longo prazo. Veja aqui como criar uma comunidade no seu site do WordPress com o MemberPress.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/","robots":"max-image-preview:large","keywords":"build a community,business coaching,membership site","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#blogposting","name":"How to Build a Community for Your Business Coaching Site","headline":"How to Build a Community for Your Business Coaching Site","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/sarahcaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/COMMUNITY.svg","caption":"Building a business coaching community"},"datePublished":"2026-07-23T09:31:00-04:00","dateModified":"2026-07-23T17:57:51-04:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#webpage"},"articleSection":"Add-Ons, Advice, Business, Coaching Site, Community, How To, MemberPress Features, build a community, Business Coaching, Membership Site"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/#listItem","name":"MemberPress Features"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/#listItem","position":2,"name":"MemberPress Features","item":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/add-ons\/#listItem","name":"Add-Ons"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/add-ons\/#listItem","position":3,"name":"Add-Ons","item":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/add-ons\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#listItem","name":"How to Build a Community for Your Business Coaching Site"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/#listItem","name":"MemberPress Features"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#listItem","position":4,"name":"How to Build a Community for Your Business Coaching Site","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/add-ons\/#listItem","name":"Add-Ons"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/sarahcaseproof-com\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/sarahcaseproof-com\/","name":"Sarah O","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1784826929"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/","name":"How to Build a Community for Your Business Coaching Site","description":"Community is what keeps coaching members subscribed long-term. Here's how to build one on your WordPress site with MemberPress.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/sarahcaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/sarahcaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/COMMUNITY.svg","@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#mainImage","caption":"Building a business coaching community"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/#mainImage"},"datePublished":"2026-07-23T09:31:00-04:00","dateModified":"2026-07-23T17:57:51-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Build a Community for Your Business Coaching Site","og:description":"Community is what keeps coaching members subscribed long-term. Here's how to build one on your WordPress site with MemberPress.","og:url":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/COMMUNITY.svg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/COMMUNITY.svg","og:image:width":1,"og:image:height":1,"article:published_time":"2026-07-23T13:31:00+00:00","article:modified_time":"2026-07-23T21:57:51+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Build a Community for Your Business Coaching Site","twitter:description":"Community is what keeps coaching members subscribed long-term. Here's how to build one on your WordPress site with MemberPress.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/COMMUNITY.svg"},"aioseo_meta_data":{"post_id":"80482","title":null,"description":"A comunidade \u00e9 o que faz com que os membros do programa de coaching continuem assinantes a longo prazo. Veja aqui como criar uma comunidade no seu site do WordPress com o MemberPress.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-23 21:58:39","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-05-05 10:38:53","updated":"2026-07-23 21:58:39"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/\" title=\"MemberPress Features\">MemberPress Features<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/add-ons\/\" title=\"Add-Ons\">Add-Ons<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Build a Community for Your Business Coaching Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"MemberPress Features","link":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/"},{"label":"Add-Ons","link":"https:\/\/memberpress.com\/pt\/blog\/category\/memberpress-features\/add-ons\/"},{"label":"How to Build a Community for Your Business Coaching Site","link":"https:\/\/memberpress.com\/pt\/blog\/business-coaching-community\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/80482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/87865"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=80482"}],"version-history":[{"count":4,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/80482\/revisions"}],"predecessor-version":[{"id":81507,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/80482\/revisions\/81507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/81505"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=80482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=80482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=80482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}