{"id":80540,"date":"2026-06-04T11:46:22","date_gmt":"2026-06-04T15:46:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=80540"},"modified":"2026-05-20T09:51:51","modified_gmt":"2026-05-20T13:51:51","slug":"memberpress-vs-kajabi","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/","title":{"rendered":"MemberPress vs Kajabi"},"content":{"rendered":"<p><em>O Kajabi facilita o lan\u00e7amento de um neg\u00f3cio de treinamento ou curso sem tocar no WordPress. O MemberPress oferece uma plataforma de coaching e LMS que voc\u00ea realmente possui: em sua marca, seu dom\u00ednio, por uma fra\u00e7\u00e3o do pre\u00e7o. Veja como eles realmente se comparam.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a574b2390a28\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a574b2390a28\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#What_Is_Kajabi\" >O que \u00e9 o Kajabi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#What_Is_MemberPress\" >O que \u00e9 o MemberPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#The_Key_Differences\" >As principais diferen\u00e7as<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Pricing\" >Pre\u00e7os do MemberPress vs. Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Coaching_Features\" >Recursos de treinamento do MemberPress vs. Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Course_LMS_Features\" >MemberPress vs. Kajabi: Recursos dos cursos e do LMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Platform_Ownership_and_Brand\" >Propriedade e marca da plataforma MemberPress vs. Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Customer_Satisfaction\" >MemberPress vs. Kajabi Satisfa\u00e7\u00e3o do cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Email_Marketing_and_Integrations\" >MemberPress vs. Kajabi Email Marketing e integra\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Who_MemberPress_Is_Best_For\" >Para quem o MemberPress \u00e9 melhor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Who_Kajabi_Is_Best_For\" >Para quem o Kajabi \u00e9 melhor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Switching_from_Kajabi_to_MemberPress\" >Mudan\u00e7a de Kajabi para MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Frequently_Asked_Questions\" >Perguntas frequentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Final_Verdict\" >Veredicto final<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A resposta curta:<\/strong> <br>A Kajabi \u00e9 uma plataforma aut\u00f4noma tudo-em-um que custa a partir de $179\/m\u00eas. Ela lida com cursos, treinamento, marketing por e-mail e seu site em um s\u00f3 lugar. <br><br>O MemberPress \u00e9 um plug-in do WordPress com recursos de treinamento e LMS a partir de $349,50\/ano para os planos que os incluem. <br><br>O MemberPress \u00e9 significativamente mais barato, est\u00e1 em sua marca e dom\u00ednio e mant\u00e9m o conte\u00fado e os dados do cliente totalmente em suas m\u00e3os. <br><br>O Kajabi \u00e9 mais simples para come\u00e7ar, mas caro para escalar, e sua empresa vive na plataforma deles, n\u00e3o na sua.<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Kajabi\"><\/span>O que \u00e9 o Kajabi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-1024x389.jpg\" alt=\"P\u00e1gina inicial da Kajabi\" class=\"wp-image-80545\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-1024x389.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-300x114.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-768x292.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-50x19.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-447x170.jpg 447w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-840x319.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-1216x462.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-700x266.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-156x59.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-1080x411.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage.jpg 1473w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O Kajabi \u00e9 uma plataforma completa para instrutores, criadores de cursos e empreendedores on-line. Voc\u00ea recebe um construtor de sites, <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a>, p\u00e1ginas de checkout, cursos, produtos de treinamento e uma comunidade, tudo em uma \u00fanica assinatura. <\/p>\n\n\n\n<p>Ele tem uma interface refinada e uma base de usu\u00e1rios fi\u00e9is e, para um criador n\u00e3o t\u00e9cnico que deseja ter tudo em um \u00fanico login, h\u00e1 um grande apelo.<\/p>\n\n\n\n<p>O que a Kajabi n\u00e3o deixa claro logo de cara: \u00e9 uma das plataformas mais caras nesse espa\u00e7o e, no final de 2025, aumentou os pre\u00e7os pela primeira vez desde 2015.<\/p>\n\n\n\n<p> O plano b\u00e1sico agora \u00e9 de $179\/m\u00eas. O plano Growth (que \u00e9 onde os recursos de treinamento realmente se destacam) \u00e9 de $249\/m\u00eas. <\/p>\n\n\n\n<p>Se quiser um aplicativo m\u00f3vel de marca, adicione mais $199\/m\u00eas a esse valor.<\/p>\n\n\n\n<p>Observa\u00e7\u00e3o: Isso \u00e9 <strong><em>por m\u00eas<\/em><\/strong>, e n\u00e3o por ano.<\/p>\n\n\n\n<p>Seus cursos, seus relacionamentos com os clientes e seu conte\u00fado de treinamento ficam todos nos servidores do Kajabi. <\/p>\n\n\n\n<p>Se voc\u00ea cancelar, perder\u00e1 o acesso \u00e0 entrega por meio da interface deles. Se a Kajabi alterar seus termos ou aumentar os pre\u00e7os novamente, suas op\u00e7\u00f5es ser\u00e3o absorver ou migrar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_MemberPress\"><\/span>O que \u00e9 o MemberPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-1024x475.jpg\" alt=\"MemberPress Captura de tela da p\u00e1gina inicial em um \u00fanico plug-in 2026\" class=\"wp-image-80509\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-1024x475.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-300x139.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-768x356.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-50x23.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-367x170.jpg 367w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-840x390.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-1216x564.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-700x325.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-156x72.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-1080x501.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215.jpg 1324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>O MemberPress \u00e9 um plugin de associa\u00e7\u00e3o e curso do WordPress que est\u00e1 em funcionamento desde 2012. <\/p>\n\n\n\n<p>O CoachKit\u2122, o complemento espec\u00edfico para coaching, transforma-o em uma plataforma completa de gerenciamento de coaching: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>programas ilimitados, <\/strong><\/li>\n\n\n\n<li><strong>marco<\/strong><\/li>\n\n\n\n<li><strong>rastreamento de h\u00e1bitos, <\/strong><\/li>\n\n\n\n<li><strong>integra\u00e7\u00e3o automatizada de clientes, <\/strong><\/li>\n\n\n\n<li><strong>integra\u00e7\u00f5es de agendamento, <\/strong><\/li>\n\n\n\n<li><strong>mensagens entre treinador e cliente, <\/strong><\/li>\n<\/ul>\n\n\n\n<p>tudo em execu\u00e7\u00e3o em seu pr\u00f3prio site WordPress.<\/p>\n\n\n\n<p>Como ele foi desenvolvido com base no WordPress, tudo \u00e9 seu. Sua lista de clientes, o conte\u00fado de seus cursos, seus programas de treinamento, tudo isso fica em seu servidor, sob seu dom\u00ednio, dentro de sua marca. <\/p>\n\n\n\n<p>Os clientes nunca veem o nome MemberPress. Eles veem sua empresa.<\/p>\n\n\n\n<p>A contrapartida \u00e9 a mesma que vem com qualquer plataforma auto-hospedada: voc\u00ea gerencia o WordPress. Hospedagem, seguran\u00e7a, backups. <\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-readylaunch\/\" title=\"\">ReadyLaunch\u2122<\/a> reduz consideravelmente a barreira de configura\u00e7\u00e3o, mas se voc\u00ea nunca tocou em um CMS, a configura\u00e7\u00e3o do Kajabi parecer\u00e1 mais simples.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Key_Differences\"><\/span>As principais diferen\u00e7as<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Kajabi<\/th><th>MemberPress<\/th><\/tr><\/thead><tbody><tr><td><strong>Quem \u00e9 o propriet\u00e1rio de sua plataforma?<\/strong><\/td><td>Kajabi<\/td><td>Voc\u00ea<\/td><\/tr><tr><td><strong>Quem \u00e9 o propriet\u00e1rio dos dados e do conte\u00fado de seus clientes?<\/strong><\/td><td>Servidores do Kajabi<\/td><td>Seu banco de dados e servidor<\/td><\/tr><tr><td><strong>Sua marca nas p\u00e1ginas voltadas para o cliente?<\/strong><\/td><td>Parcial (dom\u00ednio personalizado, mas infraestrutura Kajabi)<\/td><td>Totalmente seu. Os clientes veem apenas sua marca<\/td><\/tr><tr><td><strong>Classifica\u00e7\u00e3o da Trustpilot<\/strong><\/td><td>3.5 \/ 5<\/td><td>\u2b50 4.8 \/ 5<\/td><\/tr><tr><td><strong>Pre\u00e7o inicial (com recursos de treinamento)<\/strong><\/td><td>$249\/m\u00eas (crescimento)<\/td><td>A partir de $349,50\/ano (Escala, CoachKit\u2122 inclu\u00eddo)<\/td><\/tr><tr><td><strong>Compara\u00e7\u00e3o de custos anuais<\/strong><\/td><td>~$2.388\/ano (crescimento, faturamento anual)<\/td><td>A partir de $499,50\/ano (escala, introdu\u00e7\u00e3o)<\/td><\/tr><tr><td><strong>Taxas de transa\u00e7\u00e3o<\/strong><\/td><td>Nenhum<\/td><td>0% sobre crescimento e escala<\/td><\/tr><tr><td><strong>Plataforma de treinamento<\/strong><\/td><td>Produto de treinamento incorporado<\/td><td>CoachKit\u2122: programas, marcos, rastreamento de h\u00e1bitos<\/td><\/tr><tr><td><strong>LMS \/ profundidade do curso<\/strong><\/td><td>Cursos inclu\u00eddos<\/td><td>Conte\u00fado de gotejamento, question\u00e1rios, certificados, livro de notas, tarefas<\/td><\/tr><tr><td><strong>Marketing por e-mail<\/strong><\/td><td>Incorporado<\/td><td>Por meio de integra\u00e7\u00f5es (Mailchimp, ConvertKit, <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">ActiveCampaign<\/a>)<\/td><\/tr><tr><td><strong>Aplicativo m\u00f3vel<\/strong><\/td><td>$199\/m\u00eas de acr\u00e9scimo<\/td><td>AppKit $1.199\/ano de complemento<\/td><\/tr><tr><td><strong>Velocidade de configura\u00e7\u00e3o<\/strong><\/td><td>R\u00e1pido. Sem WordPress<\/td><td>Requer o WordPress<\/td><\/tr><tr><td><strong>WordPress necess\u00e1rio<\/strong><\/td><td>N\u00e3o<\/td><td>Sim<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Pricing\"><\/span>MemberPress vs. Kajabi: Pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esse \u00e9 o argumento mais importante para qualquer pessoa que esteja levando a s\u00e9rio um neg\u00f3cio de coaching ou de cursos.<\/p>\n\n\n\n<p><strong>Planos da Kajabi (a partir da atualiza\u00e7\u00e3o de pre\u00e7os de 2026):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00e1sico:<\/strong> $179\/m\u00eas: cursos, website, marketing por e-mail, sem grupos de coaching<\/li>\n\n\n\n<li><strong>Crescimento:<\/strong> $249\/m\u00eas (aprox. $199\/m\u00eas anual): recursos de treinamento, coortes, automa\u00e7\u00f5es, remove a marca Kajabi<\/li>\n\n\n\n<li><strong>Profissional:<\/strong> $499\/m\u00eas: personaliza\u00e7\u00e3o avan\u00e7ada, v\u00e1rios sites<\/li>\n<\/ul>\n\n\n\n<p>Observa\u00e7\u00e3o: a Kajabi aumentou os pre\u00e7os no final de 2025 pela primeira vez desde 2015. S\u00f3 isso j\u00e1 vale a pena considerar em qualquer plano de longo prazo.<\/p>\n\n\n\n<p><strong>Planos MemberPress<\/strong> <em>(pre\u00e7o introdut\u00f3rio. Verificar <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">memberpress.com\/plans\/pricing<\/a> para obter as taxas atuais)<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lan\u00e7amento:<\/strong> A partir de $179,50\/ano + 4,9% de taxa de transa\u00e7\u00e3o - associa\u00e7\u00f5es e cursos b\u00e1sicos, sem CoachKit\u2122<\/li>\n\n\n\n<li><strong>Crescimento:<\/strong> A partir de $349,50\/ano + 0% taxas - CoachKit\u2122, recursos da comunidade ClubSuite\u2122<\/li>\n\n\n\n<li><strong>Escala:<\/strong> A partir de $499,50\/ano + 0% de taxas - CoachKit\u2122 + ClubConnect\u2122 (mensagens em tempo real) + ClubSuite\u2122 completo<\/li>\n<\/ul>\n\n\n\n<p>Veja a seguir o que isso representa anualmente para uma empresa de coaching que deseja o conjunto completo de recursos:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Plano<\/th><th>Custo anual<\/th><\/tr><\/thead><tbody><tr><td>Crescimento da Kajabi (faturamento anual)<\/td><td>~$2.388\/ano<\/td><\/tr><tr><td>Crescimento do Kajabi + aplicativo de marca<\/td><td>~$4.776\/ano<\/td><\/tr><tr><td>Escala MemberPress<\/td><td>A partir de $499,50\/ano (introdu\u00e7\u00e3o)<\/td><\/tr><tr><td>Escala MemberPress + AppKit<\/td><td>A partir de $1.698,50\/ano (introdu\u00e7\u00e3o)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Em n\u00edveis de recursos compar\u00e1veis (ferramentas de treinamento, comunidade e um aplicativo m\u00f3vel com a marca) <strong><em>O MemberPress custa cerca de um ter\u00e7o do custo do Kajabi.<\/em><\/strong> <\/p>\n\n\n\n<p>Essa diferen\u00e7a \u00e9 dinheiro real todo ano, n\u00e3o um erro de arredondamento.<\/p>\n\n\n\n<p><strong>Conclus\u00e3o:<\/strong> \u00c0 primeira vista, o Kajabi Basic parece acess\u00edvel. Mas os recursos de treinamento que o tornam competitivo em rela\u00e7\u00e3o ao MemberPress est\u00e3o no plano Growth, por $249\/m\u00eas. O MemberPress Scale oferece treinamento, comunidade e mensagens por cerca de $499,50\/ano. <\/p>\n\n\n\n<p>A matem\u00e1tica \u00e9 clara.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_006a52e9432f5ccf2bdcdcb7381566ef\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-pricing-questions-answered-here\/\"   class=\"button button-blue center\">LEIA MAIS: Todas as perguntas sobre pre\u00e7os do MemberPress respondidas aqui<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Coaching_Features\"><\/span>MemberPress vs. Kajabi: Recursos de treinamento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O produto de treinamento da Kajabi melhorou significativamente. Voc\u00ea pode criar pacotes de coaching, criar formul\u00e1rios de admiss\u00e3o, executar sess\u00f5es em grupo ou individuais, configurar automa\u00e7\u00f5es acionadas por a\u00e7\u00f5es do cliente e adicionar notas de sess\u00e3o.<\/p>\n\n\n\n<p>A interface \u00e9 limpa e os treinadores sem forma\u00e7\u00e3o t\u00e9cnica acham f\u00e1cil configur\u00e1-la.<\/p>\n\n\n\n<p>O CoachKit\u2122 do MemberPress foi criado para treinadores que desejam executar seus programas em seu pr\u00f3prio site. <\/p>\n\n\n\n<p>Voc\u00ea cria programas com coortes ilimitadas, marcos e rastreamento de h\u00e1bitos - uma abordagem estruturada para a responsabilidade do cliente que vai al\u00e9m do gerenciamento de sess\u00f5es. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A integra\u00e7\u00e3o automatizada faz com que os clientes comecem a trabalhar rapidamente. <\/li>\n\n\n\n<li>O agendamento se integra diretamente com o Calendly e o <a href=\"https:\/\/memberpress.com\/go\/simplyschedule\/\" title=\"Link de afiliado do Simply Schedule Appointments\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Agendamento simples de consultas<\/a>, Assim, o agendamento da sess\u00e3o acontece dentro do seu site. <\/li>\n\n\n\n<li>Mensagens entre t\u00e9cnico e cliente em tempo real est\u00e3o dispon\u00edveis via ClubConnect\u2122 no plano Scale.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"9XTj7elDYntuKLaJRdA6rwdvRFyQokKtMG5Q9cBy4pF1rPiWsC2EClzxqx2iZmfPg83VkHJbOoq3U7IXuBshWSb8\"><div class=\"responsive-video\"><iframe title=\"Destaque do CoachKit\u2122 do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oz5RILKKfUw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Recurso de treinamento<\/th><th>Kajabi<\/th><th>MemberPress (com o CoachKit\u2122)<\/th><\/tr><\/thead><tbody><tr><td>Treinamento 1:1 e em grupo<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Programas \/ pacotes de coaching<\/td><td>\u2713<\/td><td>Programas ilimitados<\/td><\/tr><tr><td>Formul\u00e1rios de admiss\u00e3o de clientes<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Coortes<\/td><td>Planos de crescimento e profissionais<\/td><td>\u2713<\/td><\/tr><tr><td>Marcos e acompanhamento de metas<\/td><td>\u2717<\/td><td>\u2713<\/td><\/tr><tr><td>Rastreamento de h\u00e1bitos<\/td><td>\u2717<\/td><td>\u2713<\/td><\/tr><tr><td>Integra\u00e7\u00e3o automatizada de clientes<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Programa\u00e7\u00e3o de sess\u00f5es<\/td><td>Via Calendly (complemento)<\/td><td>Calendly + Simply Schedule Appointments (integra\u00e7\u00e3o incorporada)<\/td><\/tr><tr><td>Mensagens entre o coach e o cliente<\/td><td>\u2717<\/td><td>ClubConnect\u2122 (plano em escala)<\/td><\/tr><tr><td>Automa\u00e7\u00f5es de treinamento<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Transcri\u00e7\u00f5es das sess\u00f5es<\/td><td>Em breve<\/td><td>\u2717<\/td><\/tr><tr><td>Funciona em seu dom\u00ednio e marca<\/td><td>Parcial (infraestrutura Kajabi)<\/td><td>Totalmente seu<\/td><\/tr><tr><td>Dispon\u00edvel no plano<\/td><td>Crescimento ($249\/m\u00eas)<\/td><td>Escala (a partir de $499,50\/ano)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A diferen\u00e7a crucial \u00e9 onde a experi\u00eancia de coaching acontece. Com a Kajabi, os clientes acessam seu programa por meio da interface da Kajabi. <\/p>\n\n\n\n<p>Com o MemberPress e o CoachKit\u2122, todos os pontos de contato (p\u00e1gina de boas-vindas, portal do programa, agendamento de sess\u00f5es, mensagens) ficam dentro do seu site WordPress de marca. Y<em>nossos clientes nunca saber\u00e3o que ele \u00e9 alimentado por MemberPress.<\/em><\/p>\n\n\n\n<p><strong>Conclus\u00e3o:<\/strong> Ambas as plataformas t\u00eam uma s\u00f3lida funcionalidade de treinamento. O MemberPress CoachKit\u2122 \u00e9 executado em seu dom\u00ednio com sua marca. O coaching da Kajabi vive dentro do ecossistema da Kajabi. Para os coaches que se preocupam com sua marca profissional, essa distin\u00e7\u00e3o \u00e9 importante.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">MemberPress vs. Kajabi: Recursos do curso e do LMS<\/h2>\n\n\n\n<p>O criador de cursos do Kajabi \u00e9 simples e direto. <\/p>\n\n\n\n<p>Voc\u00ea carrega v\u00eddeos, estrutura m\u00f3dulos e os alunos acessam tudo no mesmo painel. Ele foi bem refinado e funciona de forma confi\u00e1vel. Os cursos de coorte (em que um grupo progride junto) est\u00e3o dispon\u00edveis nos planos Growth e Pro.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/sell-courses-on-wordpress\/\" title=\"\">Cursos do MemberPress<\/a> \u00e9 <strong>mais rico em recursos<\/strong> no lado do aprendizado estruturado. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/course-content-dripping\/\" title=\"\">Conte\u00fado de gotejamento<\/a> libera as aulas em um cronograma. <\/li>\n\n\n\n<li>O <a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-quizzes\/\" title=\"\">complemento de question\u00e1rios<\/a> suporta avalia\u00e7\u00f5es graduadas. <\/li>\n\n\n\n<li>O <a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-gradebook\/\" title=\"\">livro de notas<\/a> acompanha o desempenho dos alunos. <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-assignments\/\" title=\"\">Atribui\u00e7\u00f5es<\/a> permitir que os alunos enviem trabalhos para revis\u00e3o. <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-add-a-certificate-in-memberpress-courses\/\" title=\"\">Certificados de conclus\u00e3o<\/a> est\u00e3o inclu\u00eddos. <\/li>\n\n\n\n<li>H\u00e1 tamb\u00e9m um <a href=\"https:\/\/memberpress.com\/pt\/blog\/ai-course-generator\/\" title=\"\">Gerador de cursos de IA <\/a>para criar rapidamente esbo\u00e7os de cursos e conte\u00fado diretamente no MemberPress.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Recurso de curso \/ LMS<\/th><th>Kajabi<\/th><th>Cursos do MemberPress<\/th><\/tr><\/thead><tbody><tr><td>Hospedagem de v\u00eddeo e m\u00f3dulos<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Conte\u00fado de gotejamento (lan\u00e7amento programado)<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Testes<\/td><td>\u2713<\/td><td>\u2713 <\/td><\/tr><tr><td>Avalia\u00e7\u00f5es avaliadas \/ livro de notas<\/td><td>\u2717<\/td><td>\u2713 <\/td><\/tr><tr><td>Atribui\u00e7\u00f5es dos alunos<\/td><td>\u2717<\/td><td>\u2713 <\/td><\/tr><tr><td>Certificados de conclus\u00e3o<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Acompanhamento do progresso<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Cursos de coorte\/grupo<\/td><td>Planos de crescimento e profissionais<\/td><td>\u2713<\/td><\/tr><tr><td>Gerador de cursos de IA<\/td><td>\u2717<\/td><td>\u2713 (complemento)<\/td><\/tr><tr><td>Integra\u00e7\u00e3o com o LearnDash<\/td><td>\u2717<\/td><td>\u2713<\/td><\/tr><tr><td>Pacote de curso + associa\u00e7\u00e3o<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>\u00c9 executado em seu dom\u00ednio<\/td><td>Parcial<\/td><td>Totalmente seu<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Para os instrutores que executam um programa com responsabilidade real de aprendizado (n\u00e3o apenas m\u00f3dulos de v\u00eddeo para as pessoas assistirem em seu pr\u00f3prio ritmo), o MemberPress tem o conjunto de ferramentas mais profundo.<\/p>\n\n\n\n<p><strong>Conclus\u00e3o:<\/strong> O Kajabi \u00e9 um s\u00f3lido hospedeiro de cursos. O MemberPress \u00e9 um LMS mais completo, especialmente se os seus cursos envolverem trabalho com notas, ritmo estruturado ou controle formal de conclus\u00e3o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Platform_Ownership_and_Brand\"><\/span>MemberPress vs. Kajabi: Propriedade da plataforma e marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando um cliente se inscreve no seu programa de coaching da Kajabi, ele est\u00e1 entrando no mundo da Kajabi. <\/p>\n\n\n\n<p>Mesmo com um dom\u00ednio personalizado apontado para o seu site da Kajabi, a experi\u00eancia de back-end carrega a infraestrutura da Kajabi. <\/p>\n\n\n\n<p>O rodap\u00e9 \u201cPowered by Kajabi\u201d aparece nas p\u00e1ginas do plano B\u00e1sico. A experi\u00eancia de login, o portal do aluno, o aplicativo m\u00f3vel: todos esses s\u00e3o produtos da Kajabi, com o seu logotipo exibido sobre eles.<\/p>\n\n\n\n<p>H\u00e1 tamb\u00e9m uma quest\u00e3o mais profunda: o que acontecer\u00e1 com sua empresa se os interesses da Kajabi mudarem? <\/p>\n\n\n\n<p>Eles j\u00e1 aumentaram os pre\u00e7os significativamente em 2025. Se isso acontecer novamente (<em>ou se eles descontinuarem um recurso, alterarem suas condi\u00e7\u00f5es de pagamento ou forem adquiridos)<\/em> suas op\u00e7\u00f5es s\u00e3o limitadas.<\/p>\n\n\n\n<p>Voc\u00ea pode exportar seu conte\u00fado, mas migrar uma base de clientes de coaching ativa no meio do programa \u00e9 doloroso.<\/p>\n\n\n\n<p>Com o MemberPress, seus clientes chegam ao seu site WordPress. <\/p>\n\n\n\n<p>Eles fazem login em seu dom\u00ednio. Eles acessam o portal de coaching, o conte\u00fado do curso e a comunidade, <strong><em>nenhum dos quais tem o nome de uma plataforma de terceiros<\/em><\/strong>. <\/p>\n\n\n\n<p>Seu conte\u00fado reside em seu banco de dados. Se voc\u00ea decidir mudar de host, mudar de plataforma ou ampliar seu site em qualquer dire\u00e7\u00e3o, poder\u00e1 fazer isso sem pedir permiss\u00e3o a uma empresa de SaaS.<\/p>\n\n\n\n<p><strong>Conclus\u00e3o:<\/strong> A quest\u00e3o n\u00e3o \u00e9 apenas \u201cqual tem mais recursos\u201d. \u00c9 \u201cquem controla a plataforma na qual sua empresa opera\u201d. Com o Kajabi, \u00e9 o Kajabi. Com o MemberPress, \u00e9 voc\u00ea.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Customer_Satisfaction\"><\/span>MemberPress vs. Kajabi: Satisfa\u00e7\u00e3o do cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.trustpilot.com\/review\/memberpress.com\" title=\"\"><strong>MemberPress<\/strong> atualmente tem uma nota de 4,8\/5<\/a> na Trustpilot. <a href=\"https:\/\/www.trustpilot.com\/review\/kajabi.com\" title=\"\"><strong>Kajabi's<\/strong> A pontua\u00e7\u00e3o \u00e9 de 3,5\/5<\/a>, em mais de 2.300 avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p><strong>Kajabi's<\/strong> As avalia\u00e7\u00f5es s\u00e3o genuinamente divididas. Cerca de 76% s\u00e3o 5 estrelas, de usu\u00e1rios que adoram a conveni\u00eancia do all-in-one e criaram neg\u00f3cios reais na plataforma. <\/p>\n\n\n\n<p>A pontua\u00e7\u00e3o da Kajabi \u00e9 prejudicada quando as coisas d\u00e3o errado. As queixas recorrentes se concentram no suporte ao cliente, que recorre ao bate-papo com IA antes de entrar em contato com um ser humano, e na frustra\u00e7\u00e3o com o aumento de pre\u00e7o de 2025 no meio do ciclo de faturamento para alguns usu\u00e1rios. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"614\" height=\"366\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026.jpg\" alt=\"Avalia\u00e7\u00e3o da Kajabi na Trustpilot\" class=\"wp-image-80596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026.jpg 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026-300x179.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026-50x30.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026-285x170.jpg 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026-156x93.jpg 156w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption class=\"wp-element-caption\">Avalia\u00e7\u00e3o da Kajabi na Trustpilot<\/figcaption><\/figure>\n\n\n\n<p>A sensa\u00e7\u00e3o nessas an\u00e1lises \u00e9 de que uma plataforma em r\u00e1pido crescimento est\u00e1 ampliando sua infraestrutura de suporte.<\/p>\n\n\n\n<p><strong>MemberPress<\/strong> As avalia\u00e7\u00f5es destacam consistentemente <strong>suporte responsivo <\/strong>e um produto est\u00e1vel, aprimorado de forma constante ao longo de mais de uma d\u00e9cada. <\/p>\n\n\n\n<p>Para uma empresa de coaching, em que o fato de algo quebrar no dia anterior \u00e0 sess\u00e3o de um cliente \u00e9 um problema genu\u00edno, essa consist\u00eancia \u00e9 importante.<\/p>\n\n\n\n<p>A equipe de \u201csucesso do cliente\u201d \u00e9 conhecida por at\u00e9 mesmo escrever c\u00f3digo personalizado quando um cliente precisa ampliar as funcionalidades do MemberPress al\u00e9m dos recursos integrados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"594\" height=\"403\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026.jpg\" alt=\"Avalia\u00e7\u00e3o de Keri Caffrey (30 de abril de 2026): cinco estrelas, t\u00edtulo &#039;Suporte excepcional - acima e al\u00e9m&#039;, elogiando o suporte \u00e1gil e amig\u00e1vel do MemberPress.\" class=\"wp-image-80595\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026.jpg 594w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026-300x204.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026-50x34.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026-251x170.jpg 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026-156x106.jpg 156w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><figcaption class=\"wp-element-caption\">MemberPress Avalia\u00e7\u00e3o da Trustpilot<\/figcaption><\/figure>\n\n\n\n<p><strong>Conclus\u00e3o:<\/strong> Uma diferen\u00e7a de 1,3 ponto na Trustpilot em milhares de avalia\u00e7\u00f5es \u00e9 substancial. Ambas as plataformas funcionam para a maioria dos usu\u00e1rios na maior parte do tempo, mas a experi\u00eancia de suporte quando as coisas d\u00e3o errado \u00e9 consideravelmente diferente.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Email_Marketing_and_Integrations\"><\/span>MemberPress vs. Kajabi: Marketing por e-mail e integra\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Kajabi<\/strong> inclui marketing por e-mail nativamente: transmiss\u00f5es, sequ\u00eancias, automa\u00e7\u00f5es, marca\u00e7\u00e3o. Para os instrutores que desejam ter tudo em uma \u00fanica plataforma, n\u00e3o precisar pagar por uma ferramenta de e-mail separada \u00e9 realmente conveniente, e esse \u00e9 um dos pontos fortes do Kajabi.<\/p>\n\n\n\n<p><strong>MemberPress<\/strong> n\u00e3o inclui marketing por e-mail, mas se integra a todos os principais provedores: <a href=\"https:\/\/memberpress.com\/pt\/addons\/mailchimp\/\" title=\"\">Mailchimp<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/convertkit\/\" title=\"\">Kit<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/activecampaign-tags-version\/\" title=\"\">ActiveCampaign<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/drip\/\" title=\"\">Gotejamento<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/aweber\/\" title=\"\">AWeber<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/docs\/email-marketing-addons-by-memberpress-edition\/\" title=\"\">e mais<\/a>.<\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 tem uma plataforma de e-mail de sua prefer\u00eancia, o MemberPress se conecta a ela. Se quiser adicionar uma, voc\u00ea estar\u00e1 escolhendo entre as melhores ferramentas do mercado em vez de usar o que o plugin de associa\u00e7\u00e3o inclui.<\/p>\n\n\n\n<p><strong>Conclus\u00e3o:<\/strong> O Kajabi vence se voc\u00ea quiser incluir o e-mail e n\u00e3o quiser gerenciar v\u00e1rias ferramentas. O MemberPress vence se voc\u00ea quiser as melhores ferramentas da categoria em vez de ferramentas integradas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_MemberPress_Is_Best_For\"><\/span>Para quem o MemberPress \u00e9 melhor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treinadores que desejam que seus programas, sess\u00f5es e portal do cliente estejam em seu pr\u00f3prio site WordPress de marca, e n\u00e3o em uma plataforma de terceiros<\/li>\n\n\n\n<li>Criadores de cursos que precisam de recursos estruturados de LMS: conte\u00fado de gotejamento, question\u00e1rios, tarefas avaliadas, livro de notas, certificados de conclus\u00e3o<\/li>\n\n\n\n<li>Qualquer pessoa que ganhe consistentemente e queira parar de pagar o plano Growth de $249\/m\u00eas da Kajabi e reinvestir essa economia<\/li>\n\n\n\n<li>Empresas que j\u00e1 t\u00eam um site WordPress e uma plataforma de e-mail preferida e desejam a funcionalidade de coaching como complemento<\/li>\n\n\n\n<li>Treinadores que criam neg\u00f3cios de longo prazo e desejam ter total propriedade de seus relacionamentos com clientes, conte\u00fado e dados<\/li>\n\n\n\n<li>Equipes que desejam recursos de responsabilidade de treinamento (marcos, rastreamento de h\u00e1bitos, integra\u00e7\u00e3o automatizada) incorporados ao seu site WordPress<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Kajabi_Is_Best_For\"><\/span>Para quem o Kajabi \u00e9 melhor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treinadores e criadores de cursos que desejam um login, sem WordPress e sem gerenciar uma pilha de plug-ins<\/li>\n\n\n\n<li>Criadores que n\u00e3o t\u00eam uma plataforma de e-mail preferida e acham genu\u00edno o valor de ter e-mail marketing, site, cursos e treinamento em um s\u00f3 lugar<\/li>\n\n\n\n<li>Qualquer pessoa no in\u00edcio de seus neg\u00f3cios que queira validar rapidamente sem configura\u00e7\u00e3o t\u00e9cnica inicial<\/li>\n\n\n\n<li>Treinadores cujos clientes esperam uma experi\u00eancia de plataforma polida e aut\u00f4noma e onde a marca Kajabi n\u00e3o \u00e9 uma preocupa\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Switching_from_Kajabi_to_MemberPress\"><\/span>Mudan\u00e7a de Kajabi para MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea estiver no Kajabi e estiver pensando em mudar, os principais pontos a saber s\u00e3o: os v\u00eddeos e o conte\u00fado do curso podem ser exportados e recarregados. <\/p>\n\n\n\n<p>Sua lista de membros e clientes \u00e9 exportada para CSV. O hist\u00f3rico de treinamento e as anota\u00e7\u00f5es da sess\u00e3o no Kajabi n\u00e3o s\u00e3o transferidos automaticamente; voc\u00ea deve fazer o download deles antes de cancelar.<\/p>\n\n\n\n<p>O ReadyLaunch\u2122 do MemberPress significa que voc\u00ea pode ter um site WordPress com apar\u00eancia profissional mais r\u00e1pido do que imagina. O trabalho mais pesado geralmente \u00e9 a reintegra\u00e7\u00e3o de clientes ativos de coaching, que vale a pena planejar em vez de apressar.<\/p>\n\n\n\n<p>A equipe de suporte da Caseproof pode orient\u00e1-lo no planejamento da migra\u00e7\u00e3o. Vale a pena conversar com ela antes de come\u00e7ar a mover os arquivos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Perguntas frequentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O MemberPress \u00e9 melhor do que o Kajabi para treinamento?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Para a maioria dos treinadores estabelecidos, sim. <strong>MemberPress com o CoachKit\u2122<\/strong> oferece programas, marcos, rastreamento de h\u00e1bitos, agendamento e mensagens - tudo isso executado em seu pr\u00f3prio site e marca WordPress. <br><br>A Kajabi tamb\u00e9m tem ferramentas de treinamento, mas a $249\/m\u00eas para o plano Growth, custa cerca de cinco vezes mais por ano do que o MemberPress Scale. Se voc\u00ea quiser ser propriet\u00e1rio de sua plataforma e de sua marca, o MemberPress \u00e9 a melhor op\u00e7\u00e3o a longo prazo.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O MemberPress pode substituir o Kajabi para cursos on-line?<\/strong> <\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Sim. O MemberPress Courses suporta conte\u00fado de gotejamento, question\u00e1rios, livro de notas, tarefas e certificados de conclus\u00e3o. Isso \u00e9 mais profundo em termos de LMS do que o Kajabi na maioria desses recursos.<br>A \u00fanica coisa de que voc\u00ea abre m\u00e3o \u00e9 o marketing por e-mail incorporado do Kajabi, que voc\u00ea substituiria por uma plataforma de e-mail dedicada, como o ConvertKit ou o ActiveCampaign.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>Qual \u00e9 a principal diferen\u00e7a entre o Kajabi e o MemberPress?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\"><strong>A Kajabi \u00e9 uma plataforma SaaS aut\u00f4noma<\/strong>: seus cursos, treinamentos e dados de clientes s\u00e3o armazenados nos servidores do Kajabi.<br><strong>MemberPress<\/strong> \u00e9 um plug-in do WordPress, portanto <strong>tudo \u00e9 executado em seu pr\u00f3prio site<\/strong>: seu dom\u00ednio, sua marca, seu banco de dados. O Kajabi \u00e9 mais r\u00e1pido de configurar. O MemberPress \u00e9 significativamente mais barato e lhe d\u00e1 total propriedade sobre o que voc\u00ea constr\u00f3i.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O Kajabi \u00e9 propriet\u00e1rio do meu conte\u00fado?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">A Kajabi hospeda seu conte\u00fado em sua plataforma. Voc\u00ea pode exportar seus arquivos, mas se sua conta for cancelada ou se a Kajabi alterar seus termos, voc\u00ea perder\u00e1 a capacidade de entregar por meio da interface deles. Com o MemberPress no WordPress, seu conte\u00fado fica em seu pr\u00f3prio servidor e \u00e9 totalmente port\u00e1til.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O Kajabi vale a pena em compara\u00e7\u00e3o com o MemberPress?<\/strong> <\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Para coaches no plano Growth ($249\/m\u00eas), <strong>O Kajabi custa em torno de $2.388-$2.988 <\/strong>por ano. <strong>O plano superior do MemberPress, Scale, come\u00e7a a partir de $499,50\/ano<\/strong> com pre\u00e7o introdut\u00f3rio e inclui o CoachKit\u2122, recursos completos da comunidade ClubSuite\u2122 e mensagens em tempo real. A menos que a conveni\u00eancia do Kajabi, que \u00e9 tudo em um, tenha um valor significativo para voc\u00ea especificamente, \u00e9 dif\u00edcil justificar a matem\u00e1tica.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O MemberPress tem recursos de treinamento como o Kajabi?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Sim. O CoachKit\u2122 (inclu\u00eddo nos planos Growth e Scale) oferece programas ilimitados de coaching, marcos, rastreamento de h\u00e1bitos, integra\u00e7\u00e3o automatizada de clientes e agendamento via Calendly ou Simply Schedule Appointments. As mensagens em tempo real entre o coach e o cliente est\u00e3o dispon\u00edveis por meio do ClubConnect\u2122 no Scale. A diferen\u00e7a \u00e9 que tudo isso \u00e9 executado em seu site WordPress, e n\u00e3o em uma plataforma de terceiros.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O que os clientes dizem sobre o Kajabi vs. MemberPress?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">O MemberPress tem uma classifica\u00e7\u00e3o de 4,8\/5 na Trustpilot. A Kajabi tem uma classifica\u00e7\u00e3o de 3,5\/5 em mais de 2.300 avalia\u00e7\u00f5es. As reclama\u00e7\u00f5es comuns da Kajabi incluem aumentos de pre\u00e7os, suporte ao cliente com muita IA e a dificuldade de resolver problemas rapidamente. As avalia\u00e7\u00f5es do MemberPress elogiam consistentemente a capacidade de resposta do suporte e a confiabilidade do produto.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O MemberPress tem um aplicativo para celular?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Sim. <a href=\"https:\/\/memberpress.com\/pt\/mobile-app\/\">MemberPress AppKit<\/a> est\u00e1 dispon\u00edvel por $1.199\/ano - iOS e Android nativos, com sua marca, notifica\u00e7\u00f5es push e pagamentos no aplicativo. A Kajabi tamb\u00e9m oferece um aplicativo m\u00f3vel com a marca, mas cobra um valor extra de $199\/m\u00eas ($2.388\/ano) al\u00e9m do pre\u00e7o do seu plano.<\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Veredicto final<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A Kajabi ganhou sua reputa\u00e7\u00e3o por tornar genuinamente f\u00e1cil a cria\u00e7\u00e3o de um neg\u00f3cio de coaching ou curso sem tocar em uma \u00fanica linha de c\u00f3digo. Para quem est\u00e1 come\u00e7ando e quer tudo em um s\u00f3 lugar, esse ainda \u00e9 um argumento real.<\/p>\n\n\n\n<p>Mas os aumentos de pre\u00e7os s\u00e3o reais. A depend\u00eancia da plataforma \u00e9 real. E para os coaches que se preocupam com sua marca (que querem que os clientes experimentem <em>seus<\/em> portal de treinamento, <em>n\u00e3o<\/em> Kajabi), o caso do MemberPress \u00e9 convincente e se fortalece a cada atualiza\u00e7\u00e3o e novo lan\u00e7amento.<\/p>\n\n\n\n<p><strong>Se estiver criando um neg\u00f3cio de coaching que pretenda manter a longo prazo, o MemberPress \u00e9 a melhor base. <\/strong><\/p>\n\n\n\n<p>A configura\u00e7\u00e3o do WordPress \u00e9 um investimento \u00fanico. A economia obtida com o plano Growth da Kajabi paga v\u00e1rias vezes a sua licen\u00e7a MemberPress. E seus clientes, seu conte\u00fado e seus dados permanecem seus, independentemente do que qualquer plataforma decidir fazer em seguida.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 comparando o MemberPress e o Kajabi para coaching e cursos online? Aqui est\u00e1 uma an\u00e1lise honesta dos recursos, pre\u00e7os e qual plataforma vale a pena em 2026.<\/p>","protected":false},"author":73814,"featured_media":80541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1577],"tags":[],"class_list":{"0":"post-80540","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-comparison","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Comparing MemberPress and Kajabi for coaching and online courses? Here&#039;s an honest breakdown of features, pricing, and which platform is worth it in 2026.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"MemberPress vs Kajabi\" \/>\n\t\t<meta property=\"og:description\" content=\"Comparing MemberPress and Kajabi for coaching and online courses? Here&#039;s an honest breakdown of features, pricing, and which platform is worth it in 2026.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Kajabi-vs-MemberPress.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Kajabi-vs-MemberPress.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-06-04T15:46:22+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-20T13:51:51+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"MemberPress vs Kajabi\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Comparing MemberPress and Kajabi for coaching and online courses? Here&#039;s an honest breakdown of features, pricing, and which platform is worth it in 2026.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Kajabi-vs-MemberPress.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#blogposting\",\"name\":\"MemberPress vs Kajabi\",\"headline\":\"MemberPress vs Kajabi\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Kajabi-vs-MemberPress.png\",\"width\":1480,\"height\":832,\"caption\":\"Comparison banner showing Kajabi logo on white left and MemberPress logo on blue right, separated by a dark 'VS' circle.\"},\"datePublished\":\"2026-06-04T11:46:22-04:00\",\"dateModified\":\"2026-05-20T09:51:51-04:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#webpage\"},\"articleSection\":\"Comparison\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/comparison\\\/#listItem\",\"name\":\"Comparison\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/comparison\\\/#listItem\",\"position\":2,\"name\":\"Comparison\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/comparison\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#listItem\",\"name\":\"MemberPress vs Kajabi\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#listItem\",\"position\":3,\"name\":\"MemberPress vs Kajabi\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/comparison\\\/#listItem\",\"name\":\"Comparison\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/\",\"name\":\"Victoria Lloyd\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/0e50ce49a0069eb2f9f431fe5f7aa0ef.jpg?ver=1783613405\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/\",\"name\":\"MemberPress vs Kajabi\",\"description\":\"Comparing MemberPress and Kajabi for coaching and online courses? Here's an honest breakdown of features, pricing, and which platform is worth it in 2026.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/victoriacaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Kajabi-vs-MemberPress.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"Comparison banner showing Kajabi logo on white left and MemberPress logo on blue right, separated by a dark 'VS' circle.\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/memberpress-vs-kajabi\\\/#mainImage\"},\"datePublished\":\"2026-06-04T11:46:22-04:00\",\"dateModified\":\"2026-05-20T09:51:51-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>MemberPress vs Kajabi<\/title>\n\n","aioseo_head_json":{"title":"MemberPress vs Kajabi","description":"Comparando o MemberPress e o Kajabi para treinamento e cursos on-line? Aqui est\u00e1 uma an\u00e1lise honesta dos recursos, pre\u00e7os e qual plataforma valer\u00e1 a pena em 2026.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#blogposting","name":"MemberPress vs Kajabi","headline":"MemberPress vs Kajabi","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Kajabi-vs-MemberPress.png","width":1480,"height":832,"caption":"Comparison banner showing Kajabi logo on white left and MemberPress logo on blue right, separated by a dark 'VS' circle."},"datePublished":"2026-06-04T11:46:22-04:00","dateModified":"2026-05-20T09:51:51-04:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#webpage"},"articleSection":"Comparison"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/comparison\/#listItem","name":"Comparison"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/comparison\/#listItem","position":2,"name":"Comparison","item":"https:\/\/memberpress.com\/pt\/blog\/category\/comparison\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#listItem","name":"MemberPress vs Kajabi"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#listItem","position":3,"name":"MemberPress vs Kajabi","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/comparison\/#listItem","name":"Comparison"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/","name":"Victoria Lloyd","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/0e50ce49a0069eb2f9f431fe5f7aa0ef.jpg?ver=1783613405"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/","name":"MemberPress vs Kajabi","description":"Comparing MemberPress and Kajabi for coaching and online courses? Here's an honest breakdown of features, pricing, and which platform is worth it in 2026.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/victoriacaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Kajabi-vs-MemberPress.png","@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#mainImage","width":1480,"height":832,"caption":"Comparison banner showing Kajabi logo on white left and MemberPress logo on blue right, separated by a dark 'VS' circle."},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#mainImage"},"datePublished":"2026-06-04T11:46:22-04:00","dateModified":"2026-05-20T09:51:51-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"MemberPress vs Kajabi","og:description":"Comparing MemberPress and Kajabi for coaching and online courses? Here's an honest breakdown of features, pricing, and which platform is worth it in 2026.","og:url":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Kajabi-vs-MemberPress.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Kajabi-vs-MemberPress.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2026-06-04T15:46:22+00:00","article:modified_time":"2026-05-20T13:51:51+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"MemberPress vs Kajabi","twitter:description":"Comparing MemberPress and Kajabi for coaching and online courses? Here's an honest breakdown of features, pricing, and which platform is worth it in 2026.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/05\/Kajabi-vs-MemberPress.png"},"aioseo_meta_data":{"post_id":"80540","title":null,"description":"Comparando o MemberPress e o Kajabi para treinamento e cursos on-line? Aqui est\u00e1 uma an\u00e1lise honesta dos recursos, pre\u00e7os e qual plataforma valer\u00e1 a pena em 2026.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-06-04 16:12:02","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-05-07 15:43:12","updated":"2026-06-04 16:12:02"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/comparison\/\" title=\"Comparison\">Comparison<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tMemberPress vs Kajabi\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Comparison","link":"https:\/\/memberpress.com\/pt\/blog\/category\/comparison\/"},{"label":"MemberPress vs Kajabi","link":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/80540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/73814"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=80540"}],"version-history":[{"count":8,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/80540\/revisions"}],"predecessor-version":[{"id":80619,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/80540\/revisions\/80619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/80541"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=80540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=80540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=80540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}