{"id":80540,"date":"2026-06-04T11:46:22","date_gmt":"2026-06-04T15:46:22","guid":{"rendered":"https:\/\/memberpress.com\/?p=80540"},"modified":"2026-11-11T11:44:18","modified_gmt":"2026-11-11T16:44:18","slug":"memberpress-vs-kajabi","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/","title":{"rendered":"MemberPress vs Kajabi"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>O Kajabi facilita o lan\u00e7amento de um neg\u00f3cio de coaching ou de cursos sem precisar usar o WordPress. O MemberPress oferece a voc\u00ea uma plataforma de coaching e LMS que voc\u00ea realmente possui: com sua marca, seu dom\u00ednio e por uma fra\u00e7\u00e3o do pre\u00e7o. Veja a seguir como eles realmente se comparam.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6af74bf15b146\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af74bf15b146\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#What_Is_Kajabi\" >O que \u00e9 o Kajabi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#What_Is_MemberPress\" >O que \u00e9 o MemberPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#The_Key_Differences\" >As principais diferen\u00e7as<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Pricing\" >Pre\u00e7os do MemberPress vs. Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Coaching_Features\" >Recursos de treinamento do MemberPress vs. Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Course_LMS_Features\" >MemberPress x Kajabi: Recursos dos cursos e do LMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Platform_Ownership_and_Brand\" >Propriedade e marca da plataforma MemberPress vs. Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Customer_Satisfaction\" >MemberPress vs. Kajabi Satisfa\u00e7\u00e3o do cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_Email_Marketing_and_Integrations\" >MemberPress vs. Kajabi Email Marketing e integra\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#MemberPress_vs_Kajabi_AI_Tools\" >MemberPress x Ferramentas de IA do Kajabi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Who_MemberPress_Is_Best_For\" >Para quem o MemberPress \u00e9 melhor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Who_Kajabi_Is_Best_For\" >Para quem o Kajabi \u00e9 melhor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Switching_from_Kajabi_to_MemberPress\" >Mudan\u00e7a de Kajabi para MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Frequently_Asked_Questions\" >Perguntas frequentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-vs-kajabi\/#Final_Verdict\" >Veredicto final<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A resposta curta:<\/strong> <br>A Kajabi \u00e9 uma plataforma aut\u00f4noma tudo-em-um que custa a partir de $179\/m\u00eas. Ela lida com cursos, treinamento, marketing por e-mail e seu site em um s\u00f3 lugar. <br><br>O MemberPress \u00e9 um plug-in do WordPress com recursos de treinamento e LMS a partir de $349,50\/ano para os planos que os incluem. <br><br>O MemberPress \u00e9 significativamente mais barato, est\u00e1 em sua marca e dom\u00ednio e mant\u00e9m o conte\u00fado e os dados do cliente totalmente em suas m\u00e3os. <br><br>O Kajabi \u00e9 mais simples para come\u00e7ar, mas caro para escalar, e sua empresa vive na plataforma deles, n\u00e3o na sua.<\/h4>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Kajabi\"><\/span>O que \u00e9 o Kajabi?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-1024x389.jpg\" alt=\"P\u00e1gina inicial da Kajabi\" class=\"wp-image-80545\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-1024x389.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-300x114.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-768x292.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-50x19.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-447x170.jpg 447w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-840x319.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-1216x462.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-700x266.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-156x59.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage-1080x411.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Homepage.jpg 1473w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O Kajabi \u00e9 uma plataforma completa para instrutores, criadores de cursos e empreendedores on-line. Voc\u00ea recebe um construtor de sites, <a href=\"https:\/\/memberpress.com\/pt\/go\/convertkit\" title=\"Link de afiliado do Convert Kit\" class=\"pretty-link pretty-link-keyword prli-keyword\" data-prli-link-id=\"313\" rel=\"nofollow noopener\" target=\"_blank\">marketing por e-mail<\/a>, p\u00e1ginas de checkout, cursos, produtos de treinamento e uma comunidade, tudo em uma \u00fanica assinatura. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Possui uma interface elegante e uma base de usu\u00e1rios fi\u00e9is; para um criador sem conhecimentos t\u00e9cnicos que deseja ter tudo em um \u00fanico login, isso \u00e9 muito atraente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que o Kajabi n\u00e3o deixa claro desde o in\u00edcio: \u00e9 uma das plataformas mais caras do setor e, no final de 2025, aumentou os pre\u00e7os pela primeira vez desde 2015.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> O plano b\u00e1sico agora \u00e9 de $179\/m\u00eas. O plano Growth (que \u00e9 onde os recursos de treinamento realmente se destacam) \u00e9 de $249\/m\u00eas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se quiser um aplicativo m\u00f3vel de marca, adicione mais $199\/m\u00eas a esse valor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Observa\u00e7\u00e3o: Isso \u00e9 <strong><em>por m\u00eas<\/em><\/strong>, e n\u00e3o por ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seus cursos, seus relacionamentos com os clientes e seu conte\u00fado de coaching ficam todos nos servidores do Kajabi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea cancelar, perder\u00e1 o acesso \u00e0 entrega por meio da interface deles. Se a Kajabi alterar seus termos ou aumentar os pre\u00e7os novamente, suas op\u00e7\u00f5es ser\u00e3o absorver ou migrar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_MemberPress\"><\/span>O que \u00e9 o MemberPress?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-1024x475.jpg\" alt=\"MemberPress Captura de tela da p\u00e1gina inicial em um \u00fanico plug-in 2026\" class=\"wp-image-80509\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-1024x475.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-300x139.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-768x356.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-50x23.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-367x170.jpg 367w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-840x390.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-1216x564.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-700x325.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-156x72.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215-1080x501.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Screenshot-2026-05-06-at-150215.jpg 1324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress \u00e9 um plugin de associa\u00e7\u00e3o e curso do WordPress que est\u00e1 em funcionamento desde 2012. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CoachKit\u2122, o complemento espec\u00edfico para coaching, transforma-o em uma plataforma completa de gerenciamento de coaching: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>programas ilimitados, <\/strong><\/li>\n\n\n\n<li><strong>marco<\/strong><\/li>\n\n\n\n<li><strong>rastreamento de h\u00e1bitos, <\/strong><\/li>\n\n\n\n<li><strong>integra\u00e7\u00e3o automatizada de clientes, <\/strong><\/li>\n\n\n\n<li><strong>integra\u00e7\u00f5es de agendamento, <\/strong><\/li>\n\n\n\n<li><strong>mensagens entre treinador e cliente, <\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">tudo em execu\u00e7\u00e3o em seu pr\u00f3prio site WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como o site \u00e9 desenvolvido no WordPress, tudo pertence a voc\u00ea. Sua lista de clientes, o conte\u00fado dos seus cursos, seus programas de coaching: tudo fica no seu servidor, sob o seu dom\u00ednio e dentro da sua marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os clientes nunca veem o nome MemberPress. Eles veem sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A contrapartida \u00e9 a mesma que vem com qualquer plataforma auto-hospedada: voc\u00ea gerencia o WordPress. Hospedagem, seguran\u00e7a, backups. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-readylaunch\/\" title=\"\">ReadyLaunch\u2122<\/a> reduz consideravelmente a dificuldade de configura\u00e7\u00e3o, mas se voc\u00ea nunca usou um CMS, a configura\u00e7\u00e3o do Kajabi parecer\u00e1 mais simples.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Key_Differences\"><\/span>As principais diferen\u00e7as<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Kajabi<\/th><th>MemberPress<\/th><\/tr><\/thead><tbody><tr><td><strong>Quem \u00e9 o propriet\u00e1rio de sua plataforma?<\/strong><\/td><td>Kajabi<\/td><td>Voc\u00ea<\/td><\/tr><tr><td><strong>Quem \u00e9 o propriet\u00e1rio dos dados e do conte\u00fado dos seus clientes?<\/strong><\/td><td>Os servidores do Kajabi<\/td><td>Seu banco de dados e servidor<\/td><\/tr><tr><td><strong>Sua marca nas p\u00e1ginas voltadas para o cliente?<\/strong><\/td><td>Parcial (dom\u00ednio personalizado, mas infraestrutura Kajabi)<\/td><td>Totalmente seu. Os clientes veem apenas sua marca<\/td><\/tr><tr><td><strong>Classifica\u00e7\u00e3o da Trustpilot<\/strong><\/td><td>3.5 \/ 5<\/td><td>\u2b50 4.8 \/ 5<\/td><\/tr><tr><td><strong>Pre\u00e7o inicial (com recursos de treinamento)<\/strong><\/td><td>$249\/m\u00eas (crescimento)<\/td><td>A partir de $349,50\/ano (Escala, CoachKit\u2122 inclu\u00eddo)<\/td><\/tr><tr><td><strong>Compara\u00e7\u00e3o de custos anuais<\/strong><\/td><td>~$2.388\/ano (crescimento, faturamento anual)<\/td><td>A partir de $499,50\/ano (escala, introdu\u00e7\u00e3o)<\/td><\/tr><tr><td><strong>Taxas de transa\u00e7\u00e3o<\/strong><\/td><td>Nenhum<\/td><td>0% sobre Crescimento e Expans\u00e3o<\/td><\/tr><tr><td><strong>Plataforma de treinamento<\/strong><\/td><td>Produto de treinamento incorporado<\/td><td>CoachKit\u2122: programas, marcos, rastreamento de h\u00e1bitos<\/td><\/tr><tr><td><strong>LMS \/ profundidade do curso<\/strong><\/td><td>Cursos inclu\u00eddos<\/td><td>Conte\u00fado de gotejamento, question\u00e1rios, certificados, livro de notas, tarefas<\/td><\/tr><tr><td><strong><a href=\"https:\/\/memberpress.com\/pt\/go\/getresponse\" title=\"Obter resposta\" class=\"pretty-link pretty-link-keyword prli-keyword\" data-prli-link-id=\"311\" rel=\"nofollow noopener\" target=\"_blank\">Marketing por e-mail<\/a><\/strong><\/td><td>Incorporado<\/td><td>Por meio de integra\u00e7\u00f5es (Mailchimp, ConvertKit, ActiveCampaign)<\/td><\/tr><tr><td><strong>Aplicativo m\u00f3vel<\/strong><\/td><td>$199\/m\u00eas de acr\u00e9scimo<\/td><td>AppKit $1.199\/ano de complemento<\/td><\/tr><tr><td><strong>Velocidade de configura\u00e7\u00e3o<\/strong><\/td><td>R\u00e1pido. Sem WordPress<\/td><td>Requer o WordPress<\/td><\/tr><tr><td><strong>WordPress necess\u00e1rio<\/strong><\/td><td>N\u00e3o<\/td><td>Sim<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Pricing\"><\/span>MemberPress vs. Kajabi: Pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 o argumento mais importante para qualquer pessoa que esteja levando a s\u00e9rio um neg\u00f3cio de coaching ou de cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planos da Kajabi (a partir da atualiza\u00e7\u00e3o de pre\u00e7os de 2026):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00e1sico:<\/strong> $179\/m\u00eas: cursos, website, marketing por e-mail, sem grupos de coaching<\/li>\n\n\n\n<li><strong>Crescimento:<\/strong> $249\/m\u00eas (aprox. $199\/m\u00eas anual): recursos de treinamento, coortes, automa\u00e7\u00f5es, remove a marca Kajabi<\/li>\n\n\n\n<li><strong>Profissional:<\/strong> $499\/m\u00eas: personaliza\u00e7\u00e3o avan\u00e7ada, v\u00e1rios sites<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Observa\u00e7\u00e3o: a Kajabi aumentou os pre\u00e7os no final de 2025 pela primeira vez desde 2015. S\u00f3 isso j\u00e1 vale a pena considerar em qualquer plano de longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planos MemberPress<\/strong> <em>(pre\u00e7o introdut\u00f3rio. Verificar <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">memberpress.com\/plans\/pricing<\/a> para obter as taxas atuais)<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lan\u00e7amento:<\/strong> A partir de $179,50\/ano + 4,9% de taxa de transa\u00e7\u00e3o - associa\u00e7\u00f5es e cursos b\u00e1sicos, sem CoachKit\u2122<\/li>\n\n\n\n<li><strong>Crescimento:<\/strong> A partir de $349,50\/ano + 0% taxas - CoachKit\u2122, recursos da comunidade ClubSuite\u2122<\/li>\n\n\n\n<li><strong>Escala:<\/strong> A partir de $499,50\/ano + 0% de taxas - CoachKit\u2122 + ClubConnect\u2122 (mensagens em tempo real) + ClubSuite\u2122 completo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir como fica o custo anual para uma empresa de coaching que deseja o conjunto completo de recursos:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Plano<\/th><th>Custo anual<\/th><\/tr><\/thead><tbody><tr><td>Crescimento da Kajabi (faturamento anual)<\/td><td>~$2.388\/ano<\/td><\/tr><tr><td>Crescimento do Kajabi + aplicativo de marca<\/td><td>~$4.776\/ano<\/td><\/tr><tr><td>Escala MemberPress<\/td><td>A partir de $499,50\/ano (introdu\u00e7\u00e3o)<\/td><\/tr><tr><td>Escala MemberPress + AppKit<\/td><td>A partir de $1.698,50\/ano (introdu\u00e7\u00e3o)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em n\u00edveis de recursos compar\u00e1veis (ferramentas de treinamento, comunidade e um aplicativo m\u00f3vel com a marca) <strong><em>O MemberPress custa cerca de um ter\u00e7o do pre\u00e7o do Kajabi.<\/em><\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa diferen\u00e7a \u00e9 dinheiro real todo ano, n\u00e3o um erro de arredondamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o:<\/strong> \u00c0 primeira vista, o Kajabi Basic parece acess\u00edvel. Mas os recursos de treinamento que o tornam competitivo em rela\u00e7\u00e3o ao MemberPress est\u00e3o no plano Growth, por $249\/m\u00eas. O MemberPress Scale oferece treinamento, comunidade e mensagens por cerca de $499,50\/ano. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A matem\u00e1tica \u00e9 clara.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_006a52e9432f5ccf2bdcdcb7381566ef\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-pricing-questions-answered-here\/\"   class=\"button button-blue center\">LEIA MAIS: Todas as perguntas sobre pre\u00e7os do MemberPress respondidas aqui<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Coaching_Features\"><\/span>MemberPress vs. Kajabi: Recursos de treinamento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O produto de coaching do Kajabi melhorou significativamente. Voc\u00ea pode montar pacotes de coaching, criar formul\u00e1rios de inscri\u00e7\u00e3o, conduzir sess\u00f5es em grupo ou individuais, configurar automa\u00e7\u00f5es acionadas por a\u00e7\u00f5es dos clientes e adicionar anota\u00e7\u00f5es das sess\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A interface \u00e9 limpa e os treinadores sem forma\u00e7\u00e3o t\u00e9cnica acham f\u00e1cil configur\u00e1-la.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CoachKit\u2122 da MemberPress foi desenvolvido para treinadores que desejam ministrar seus programas em seu pr\u00f3prio local. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea cria programas com coortes ilimitadas, marcos e rastreamento de h\u00e1bitos - uma abordagem estruturada para a responsabilidade do cliente que vai al\u00e9m do gerenciamento de sess\u00f5es. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A integra\u00e7\u00e3o automatizada faz com que os clientes comecem a trabalhar rapidamente. <\/li>\n\n\n\n<li>O agendamento se integra diretamente com o Calendly e o <a href=\"https:\/\/memberpress.com\/pt\/go\/simplyschedule\" title=\"Link de afiliado do Simply Schedule Appointments\" class=\"pretty-link pretty-link-keyword prli-keyword\" data-prli-link-id=\"658\" rel=\"nofollow noopener\" target=\"_blank\">Agendamento simples de consultas<\/a>, Assim, o agendamento da sess\u00e3o acontece dentro do seu site. <\/li>\n\n\n\n<li>Mensagens entre t\u00e9cnico e cliente em tempo real est\u00e3o dispon\u00edveis via ClubConnect\u2122 no plano Scale.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"AVZPQUYmlXLSNj8i3d2pTZIFrs4yOvC4d2XoI7RGe7nSTvJBq5Et1nKMmzbpYDAgzFwCoU650HOaPy8Gta9uMjxx3iKV0crwh\"><div class=\"responsive-video\"><iframe title=\"Destaque do CoachKit\u2122 do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oz5RILKKfUw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Recurso de treinamento<\/th><th>Kajabi<\/th><th>MemberPress (com o CoachKit\u2122)<\/th><\/tr><\/thead><tbody><tr><td>Treinamento 1:1 e em grupo<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Programas \/ pacotes de coaching<\/td><td>\u2713<\/td><td>Programas ilimitados<\/td><\/tr><tr><td>Formul\u00e1rios de admiss\u00e3o de clientes<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Coortes<\/td><td>Planos Growth e Pro<\/td><td>\u2713<\/td><\/tr><tr><td>Marcos e acompanhamento de metas<\/td><td>\u2717<\/td><td>\u2713<\/td><\/tr><tr><td>Rastreamento de h\u00e1bitos<\/td><td>\u2717<\/td><td>\u2713<\/td><\/tr><tr><td>Integra\u00e7\u00e3o automatizada de clientes<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Programa\u00e7\u00e3o de sess\u00f5es<\/td><td>Via Calendly (complemento)<\/td><td>Calendly + Simply Schedule Appointments (integra\u00e7\u00e3o incorporada)<\/td><\/tr><tr><td>Mensagens entre o coach e o cliente<\/td><td>\u2717<\/td><td>ClubConnect\u2122 (plano em escala)<\/td><\/tr><tr><td>Automa\u00e7\u00f5es de treinamento<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Transcri\u00e7\u00f5es das sess\u00f5es<\/td><td>Em breve<\/td><td>\u2717<\/td><\/tr><tr><td>Funciona no seu dom\u00ednio e com a sua marca<\/td><td>Parcial (infraestrutura Kajabi)<\/td><td>Totalmente seu<\/td><\/tr><tr><td>Dispon\u00edvel no plano<\/td><td>Crescimento ($249\/m\u00eas)<\/td><td>Escala (a partir de $499,50\/ano)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A diferen\u00e7a fundamental est\u00e1 no local onde a experi\u00eancia de coaching ocorre. Com o Kajabi, os clientes acessam seu programa por meio da interface do Kajabi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o MemberPress e o CoachKit\u2122, todos os pontos de contato (p\u00e1gina de boas-vindas, portal do programa, agendamento de sess\u00f5es, mensagens) ficam dentro do seu site WordPress de marca. Y<em>Nossos clientes nem imaginam que a tecnologia por tr\u00e1s disso \u00e9 da MemberPress.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o:<\/strong> Ambas as plataformas oferecem funcionalidades s\u00f3lidas para coaching. O MemberPress CoachKit\u2122 \u00e9 executado no seu dom\u00ednio, com a sua identidade visual. O recurso de coaching do Kajabi est\u00e1 integrado ao ecossistema do Kajabi. Para coaches que se preocupam com sua marca profissional, essa diferen\u00e7a \u00e9 importante.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Course_LMS_Features\"><\/span>MemberPress x Kajabi: Recursos de cursos e LMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O criador de cursos do Kajabi \u00e9 simples e intuitivo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea faz o upload de v\u00eddeos, organiza os m\u00f3dulos, e os alunos acessam tudo a partir do mesmo painel. O sistema foi bem aperfei\u00e7oado e funciona de maneira confi\u00e1vel. Os cursos em coorte (nos quais um grupo avan\u00e7a em conjunto) est\u00e3o dispon\u00edveis nos planos Growth e Pro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/sell-courses-on-wordpress\/\" title=\"\">Cursos do MemberPress<\/a> \u00e9 <strong>mais rico em recursos<\/strong> no lado do aprendizado estruturado. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/course-content-dripping\/\" title=\"\">Conte\u00fado de gotejamento<\/a> libera as aulas em um cronograma. <\/li>\n\n\n\n<li>O <a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-quizzes\/\" title=\"\">complemento de question\u00e1rios<\/a> suporta avalia\u00e7\u00f5es graduadas. <\/li>\n\n\n\n<li>O <a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-gradebook\/\" title=\"\">livro de notas<\/a> acompanha o desempenho dos alunos. <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-assignments\/\" title=\"\">Atribui\u00e7\u00f5es<\/a> permitir que os alunos enviem trabalhos para revis\u00e3o. <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-add-a-certificate-in-memberpress-courses\/\" title=\"\">Certificados de conclus\u00e3o<\/a> est\u00e3o inclu\u00eddos. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Recurso de curso \/ LMS<\/th><th>Kajabi<\/th><th>Cursos do MemberPress<\/th><\/tr><\/thead><tbody><tr><td>Hospedagem de v\u00eddeos e m\u00f3dulos<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Conte\u00fado de gotejamento (lan\u00e7amento programado)<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Testes<\/td><td>\u2713<\/td><td>\u2713 <\/td><\/tr><tr><td>Avalia\u00e7\u00f5es avaliadas \/ livro de notas<\/td><td>\u2717<\/td><td>\u2713 <\/td><\/tr><tr><td>Atribui\u00e7\u00f5es dos alunos<\/td><td>\u2717<\/td><td>\u2713 <\/td><\/tr><tr><td>Certificados de conclus\u00e3o<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Acompanhamento do progresso<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>Cursos de coorte\/grupo<\/td><td>Planos Growth e Pro<\/td><td>\u2713<\/td><\/tr><tr><td>Integra\u00e7\u00e3o com o LearnDash<\/td><td>\u2717<\/td><td>\u2713<\/td><\/tr><tr><td>Pacote de curso + associa\u00e7\u00e3o<\/td><td>\u2713<\/td><td>\u2713<\/td><\/tr><tr><td>\u00c9 executado em seu dom\u00ednio<\/td><td>Parcial<\/td><td>Totalmente seu<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para os instrutores que executam um programa com responsabilidade real de aprendizado (n\u00e3o apenas m\u00f3dulos de v\u00eddeo para as pessoas assistirem em seu pr\u00f3prio ritmo), o MemberPress tem o conjunto de ferramentas mais profundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o:<\/strong> O Kajabi \u00e9 um s\u00f3lido hospedeiro de cursos. O MemberPress \u00e9 um LMS mais completo, especialmente se os seus cursos envolverem trabalho com notas, ritmo estruturado ou controle formal de conclus\u00e3o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Platform_Ownership_and_Brand\"><\/span>MemberPress vs. Kajabi: Propriedade da plataforma e marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um cliente se inscreve no seu programa de coaching do Kajabi, ele est\u00e1 entrando no mundo do Kajabi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo com um dom\u00ednio personalizado apontado para o seu site do Kajabi, a experi\u00eancia de back-end continua sendo baseada na infraestrutura do Kajabi. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O rodap\u00e9 \u201cPowered by Kajabi\u201d aparece nas p\u00e1ginas do plano B\u00e1sico. A experi\u00eancia de login, o portal do aluno, o aplicativo m\u00f3vel: tudo isso faz parte do produto da Kajabi, com o seu logotipo exibido sobre ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 tamb\u00e9m uma quest\u00e3o mais profunda: o que acontecer\u00e1 com o seu neg\u00f3cio se os interesses da Kajabi mudarem? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles j\u00e1 aumentaram os pre\u00e7os significativamente em 2025. Se isso acontecer novamente (<em>ou se eles descontinuarem um recurso, alterarem suas condi\u00e7\u00f5es de pagamento ou forem adquiridos)<\/em> suas op\u00e7\u00f5es s\u00e3o limitadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode exportar seu conte\u00fado, mas migrar uma base de clientes de coaching ativa no meio do programa \u00e9 doloroso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o MemberPress, seus clientes chegam ao seu site WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eles fazem login em seu dom\u00ednio. Eles acessam o portal de coaching, o conte\u00fado do curso e a comunidade, <strong><em>nenhum deles traz o nome de uma plataforma de terceiros<\/em><\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu conte\u00fado reside em seu banco de dados. Se voc\u00ea decidir mudar de host, mudar de plataforma ou ampliar seu site em qualquer dire\u00e7\u00e3o, poder\u00e1 fazer isso sem pedir permiss\u00e3o a uma empresa de SaaS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o:<\/strong> A quest\u00e3o n\u00e3o \u00e9 apenas \u201cqual tem mais recursos\u201d. \u00c9 \u201cquem controla a plataforma na qual sua empresa opera\u201d. No caso do Kajabi, \u00e9 a pr\u00f3pria Kajabi. No caso do MemberPress, \u00e9 voc\u00ea.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Customer_Satisfaction\"><\/span>MemberPress vs. Kajabi: Satisfa\u00e7\u00e3o do cliente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.trustpilot.com\/review\/memberpress.com\" title=\"\"><strong>MemberPress<\/strong> atualmente tem uma nota de 4,8\/5<\/a> na Trustpilot. <a href=\"https:\/\/www.trustpilot.com\/review\/kajabi.com\" title=\"\"><strong>Da Kajabi<\/strong> A pontua\u00e7\u00e3o \u00e9 de 3,5\/5<\/a>, em mais de 2.300 avalia\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Da Kajabi<\/strong> As avalia\u00e7\u00f5es s\u00e3o genuinamente divididas. Cerca de 76% s\u00e3o 5 estrelas, de usu\u00e1rios que adoram a conveni\u00eancia do all-in-one e criaram neg\u00f3cios reais na plataforma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ponto fraco do Kajabi fica evidente quando as coisas d\u00e3o errado. As reclama\u00e7\u00f5es recorrentes concentram-se no atendimento ao cliente, que recorre a um chat com IA antes que voc\u00ea consiga falar com um atendente humano, e na frustra\u00e7\u00e3o com os aumentos de pre\u00e7o previstos para 2025, que, para alguns usu\u00e1rios, ocorrem no meio do ciclo de cobran\u00e7a. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"614\" height=\"366\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026.jpg\" alt=\"Avalia\u00e7\u00e3o da Kajabi na Trustpilot\" class=\"wp-image-80596\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026.jpg 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026-300x179.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026-50x30.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026-285x170.jpg 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Kajabi-Review-2026-156x93.jpg 156w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><figcaption class=\"wp-element-caption\">Avalia\u00e7\u00e3o da Kajabi na Trustpilot<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A sensa\u00e7\u00e3o nessas an\u00e1lises \u00e9 de que uma plataforma em r\u00e1pido crescimento est\u00e1 ampliando sua infraestrutura de suporte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MemberPress<\/strong> As avalia\u00e7\u00f5es destacam consistentemente <strong>suporte responsivo <\/strong>e um produto est\u00e1vel, aprimorado de forma constante ao longo de mais de uma d\u00e9cada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma empresa de coaching, em que o fato de algo quebrar no dia anterior \u00e0 sess\u00e3o de um cliente \u00e9 um problema genu\u00edno, essa consist\u00eancia \u00e9 importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A equipe de \u201csucesso do cliente\u201d \u00e9 conhecida at\u00e9 mesmo por escrever c\u00f3digos personalizados quando um cliente precisa estender o MemberPress al\u00e9m de seus recursos integrados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"594\" height=\"403\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026.jpg\" alt=\"Avalia\u00e7\u00e3o de Keri Caffrey (30 de abril de 2026): cinco estrelas, t\u00edtulo &#039;Suporte excepcional - acima e al\u00e9m&#039;, elogiando o suporte \u00e1gil e amig\u00e1vel do MemberPress.\" class=\"wp-image-80595\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026.jpg 594w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026-300x204.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026-50x34.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026-251x170.jpg 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/MemberPress-Review-on-Trustpilot-2026-156x106.jpg 156w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><figcaption class=\"wp-element-caption\">MemberPress Avalia\u00e7\u00e3o da Trustpilot<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o:<\/strong> Uma diferen\u00e7a de 1,3 ponto na Trustpilot em milhares de avalia\u00e7\u00f5es \u00e9 substancial. Ambas as plataformas funcionam para a maioria dos usu\u00e1rios na maior parte do tempo, mas a experi\u00eancia de suporte quando as coisas d\u00e3o errado \u00e9 consideravelmente diferente.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_Email_Marketing_and_Integrations\"><\/span>MemberPress vs. Kajabi: Marketing por e-mail e integra\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kajabi<\/strong> inclui marketing por e-mail integrado: envios em massa, sequ\u00eancias, automa\u00e7\u00f5es e marca\u00e7\u00e3o de tags. Para coaches que querem tudo em uma \u00fanica plataforma, n\u00e3o precisar pagar por uma ferramenta de e-mail separada \u00e9 realmente pr\u00e1tico, e esse \u00e9 um dos verdadeiros pontos fortes do Kajabi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MemberPress<\/strong> n\u00e3o inclui marketing por e-mail, mas se integra a todos os principais provedores: <a href=\"https:\/\/memberpress.com\/pt\/addons\/mailchimp\/\" title=\"\">Mailchimp<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/convertkit\/\" title=\"\">Kit<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/activecampaign-tags-version\/\" title=\"\">ActiveCampaign<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/drip\/\" title=\"\">Gotejamento<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/addons\/aweber\/\" title=\"\">AWeber<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/docs\/email-marketing-addons-by-memberpress-edition\/\" title=\"\">e mais<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 tem uma plataforma de e-mail de que gosta, o MemberPress se conecta a ela. Se quiser adicionar uma, voc\u00ea poder\u00e1 escolher entre as melhores ferramentas do mercado, em vez de usar o que quer que o plugin de assinaturas j\u00e1 inclua.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o:<\/strong> O Kajabi \u00e9 a melhor op\u00e7\u00e3o se voc\u00ea quiser que o e-mail esteja inclu\u00eddo e n\u00e3o queira gerenciar v\u00e1rias ferramentas. O MemberPress \u00e9 a melhor op\u00e7\u00e3o se voc\u00ea preferir as melhores ferramentas do mercado em vez das integradas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_vs_Kajabi_AI_Tools\"><\/span>MemberPress x Kajabi: Ferramentas de IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A IA do Kajabi se concentra principalmente em marketing. Sua <strong>Co-fundador<\/strong> O assistente redige p\u00e1ginas de vendas, e-mails e planos de curso. Mas o plano B\u00e1sico do Kajabi custa <strong>$179 por m\u00eas e n\u00e3o inclui nenhum cr\u00e9dito de IA<\/strong>. Voc\u00ea precisa do plano Growth, a $249 por m\u00eas, antes de poder ter acesso a qualquer coisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress plans start at $199.50 a year, and every plan includes <a href=\"https:\/\/memberpress.com\/pt\/addons\/membership-mcp\/\">Associa\u00e7\u00e3o ao MCP<\/a> at no extra cost. It works with the Claude or ChatGPT subscription you already have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Crie programas mais rapidamente.<\/strong> Your AI can draft lessons and quizzes straight into MemberPress Courses, ready for you to tweak and launch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Passe a tarefa de administra\u00e7\u00e3o adiante.<\/strong> Coaches didn&#8217;t get into coaching to chase renewals and update client records. With Membership MCP, every MemberPress site gets its own MCP server, so you can connect an AI agent like Claude or ChatGPT and simply ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cQuais assinaturas de clientes vencem na pr\u00f3xima semana?\u2019<\/li>\n\n\n<li>\u201cD\u00ea ao Sam acesso \u00e0 assinatura VIP de coaching.\u201d<\/li>\n\n\n<li>\u201cQuanto meu programa em grupo faturou neste trimestre?\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your agent handles it, and anything risky, like a refund, waits for your approval. It&#8217;s working on your own site, with your own client data.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclus\u00e3o:<\/strong> O Kajabi cobra uma taxa mais alta e ainda ret\u00e9m os Cr\u00e9ditos de IA at\u00e9 que voc\u00ea fa\u00e7a o upgrade. O MemberPress oferece aos coaches uma IA que cria programas e cuida da parte administrativa de seus neg\u00f3cios, em todos os planos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_MemberPress_Is_Best_For\"><\/span>Para quem o MemberPress \u00e9 melhor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treinadores que desejam que seus programas, sess\u00f5es e portal do cliente estejam em seu pr\u00f3prio site WordPress de marca, e n\u00e3o em uma plataforma de terceiros<\/li>\n\n\n\n<li>Criadores de cursos que precisam de recursos estruturados de LMS: conte\u00fado de gotejamento, question\u00e1rios, tarefas avaliadas, livro de notas, certificados de conclus\u00e3o<\/li>\n\n\n\n<li>Qualquer pessoa que tenha uma renda constante e queira deixar de pagar o plano Growth da Kajabi, no valor de $249 por m\u00eas, e reinvestir essa economia<\/li>\n\n\n\n<li>Empresas que j\u00e1 t\u00eam um site WordPress e uma plataforma de e-mail preferida e desejam a funcionalidade de coaching como complemento<\/li>\n\n\n\n<li>Treinadores que criam neg\u00f3cios de longo prazo e desejam ter total propriedade de seus relacionamentos com clientes, conte\u00fado e dados<\/li>\n\n\n\n<li>Equipes que desejam recursos de responsabilidade de treinamento (marcos, rastreamento de h\u00e1bitos, integra\u00e7\u00e3o automatizada) incorporados ao seu site WordPress<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Kajabi_Is_Best_For\"><\/span>Para quem o Kajabi \u00e9 melhor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treinadores e criadores de cursos que desejam um login, sem WordPress e sem gerenciar uma pilha de plug-ins<\/li>\n\n\n\n<li>Criadores que n\u00e3o t\u00eam uma plataforma de e-mail preferida e reconhecem o valor real de ter e-mail marketing, site, cursos e coaching, tudo em um s\u00f3 lugar<\/li>\n\n\n\n<li>Qualquer pessoa no in\u00edcio de seus neg\u00f3cios que queira validar rapidamente sem configura\u00e7\u00e3o t\u00e9cnica inicial<\/li>\n\n\n\n<li>Treinadores cujos clientes esperam uma experi\u00eancia de plataforma polida e aut\u00f4noma e onde a marca Kajabi n\u00e3o \u00e9 uma preocupa\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Switching_from_Kajabi_to_MemberPress\"><\/span>Mudan\u00e7a de Kajabi para MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para a maioria dos coaches, a migra\u00e7\u00e3o do Kajabi leva apenas algumas sess\u00f5es dedicadas, em vez de semanas. Fa\u00e7a tudo na ordem certa e seus clientes mal perceber\u00e3o a mudan\u00e7a.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exporte seus contatos.<\/strong> O Kajabi envia um link para um arquivo CSV por e-mail, e <strong>ele expira ap\u00f3s tr\u00eas dias<\/strong>, ent\u00e3o baixe agora mesmo.<\/li>\n\n\n\n<li><strong>Baixe os v\u00eddeos do curso e as notas de orienta\u00e7\u00e3o.<\/strong> O Kajabi permite que voc\u00ea importe v\u00eddeos uma li\u00e7\u00e3o por vez; portanto, use seus arquivos originais, se os tiver.<\/li>\n\n\n\n<li><strong>Crie suas associa\u00e7\u00f5es.<\/strong> Configure uma assinatura MemberPress para cada oferta do Kajabi.<\/li>\n\n\n\n<li><strong>Importe seus clientes<\/strong> com o <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/importer\/\">Importador MemberPress<\/a><\/strong>, inclu\u00eddo em todos os planos. <strong>Clientes pagantes tamb\u00e9m aparecem<\/strong>, e basta que definam uma nova senha na primeira vez que fizerem login.<\/li>\n\n\n\n<li><strong>Adicione suas regras<\/strong> Assim, cada assinatura d\u00e1 acesso ao conte\u00fado correspondente.<\/li>\n\n\n\n<li><strong>Personalize seu site com o ReadyLaunch\u2122<\/strong> para que suas p\u00e1ginas de conta e de finaliza\u00e7\u00e3o de compra tenham uma apar\u00eancia profissional desde o primeiro dia.<\/li>\n\n\n\n<li><strong>Reescreva seus programas no CoachKit\u2122.<\/strong> Recrie suas metas e marcos de acompanhamento e, em seguida, envie aos clientes uma breve mensagem com o novo link de acesso.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, voc\u00ea poder\u00e1 cancelar o Kajabi e ter uma conta de software bem menor.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Perguntas frequentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O MemberPress \u00e9 melhor do que o Kajabi para treinamento?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Para a maioria dos treinadores estabelecidos, sim. <strong>MemberPress com o CoachKit\u2122<\/strong> oferece programas, marcos, rastreamento de h\u00e1bitos, agendamento e mensagens - tudo isso executado em seu pr\u00f3prio site e marca WordPress. <br><br>A Kajabi tamb\u00e9m tem ferramentas de treinamento, mas a $249\/m\u00eas para o plano Growth, custa cerca de cinco vezes mais por ano do que o MemberPress Scale. Se voc\u00ea quiser ser propriet\u00e1rio de sua plataforma e de sua marca, o MemberPress \u00e9 a melhor op\u00e7\u00e3o a longo prazo.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O MemberPress pode substituir o Kajabi para cursos on-line?<\/strong> <\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Sim. O MemberPress Courses oferece suporte a conte\u00fado liberado gradualmente, question\u00e1rios, caderno de notas, tarefas e certificados de conclus\u00e3o. Em rela\u00e7\u00e3o \u00e0 maioria desses recursos, ele oferece mais funcionalidades do que o Kajabi.<br>A \u00fanica coisa que voc\u00ea deixa de ter \u00e9 o recurso integrado de marketing por e-mail do Kajabi, que voc\u00ea substituiria por uma plataforma de e-mail especializada, como o ConvertKit ou o ActiveCampaign.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>Qual \u00e9 a principal diferen\u00e7a entre o Kajabi e o MemberPress?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\"><strong>A Kajabi \u00e9 uma plataforma SaaS aut\u00f4noma<\/strong>: seus cursos, servi\u00e7os de coaching e dados dos clientes ficam todos armazenados nos servidores do Kajabi.<br><strong>MemberPress<\/strong> \u00e9 um plug-in do WordPress, portanto <strong>tudo \u00e9 executado em seu pr\u00f3prio site<\/strong>: seu dom\u00ednio, sua marca, seu banco de dados. O Kajabi \u00e9 mais r\u00e1pido de configurar. O MemberPress \u00e9 significativamente mais barato e lhe d\u00e1 total propriedade sobre o que voc\u00ea constr\u00f3i.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O Kajabi \u00e9 propriet\u00e1rio do meu conte\u00fado?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">A Kajabi hospeda seu conte\u00fado em sua plataforma. Voc\u00ea pode exportar seus arquivos, mas se sua conta for cancelada ou se a Kajabi alterar seus termos, voc\u00ea perder\u00e1 a capacidade de entregar por meio da interface deles. Com o MemberPress no WordPress, seu conte\u00fado fica em seu pr\u00f3prio servidor e \u00e9 totalmente port\u00e1til.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O Kajabi vale a pena em compara\u00e7\u00e3o com o MemberPress?<\/strong> <\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Para coaches no plano Growth ($249\/m\u00eas), <strong>O Kajabi custa em torno de $2.388-$2.988 <\/strong>por ano. <strong>O plano principal da MemberPress, o Scale, custa a partir de $499,50 por ano<\/strong> com pre\u00e7o introdut\u00f3rio e inclui o CoachKit\u2122, recursos completos da comunidade ClubSuite\u2122 e mensagens em tempo real. A menos que a conveni\u00eancia do Kajabi, que \u00e9 tudo em um, tenha um valor significativo para voc\u00ea especificamente, \u00e9 dif\u00edcil justificar a matem\u00e1tica.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O MemberPress tem recursos de treinamento como o Kajabi?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Sim. O CoachKit\u2122 (inclu\u00eddo nos planos Growth e Scale) oferece programas ilimitados de coaching, marcos, rastreamento de h\u00e1bitos, integra\u00e7\u00e3o automatizada de clientes e agendamento via Calendly ou Simply Schedule Appointments. As mensagens em tempo real entre o coach e o cliente est\u00e3o dispon\u00edveis por meio do ClubConnect\u2122 no Scale. A diferen\u00e7a \u00e9 que tudo isso \u00e9 executado em seu site WordPress, e n\u00e3o em uma plataforma de terceiros.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O que os clientes dizem sobre o Kajabi vs. MemberPress?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">O MemberPress tem uma classifica\u00e7\u00e3o de 4,8\/5 na Trustpilot. A Kajabi tem uma classifica\u00e7\u00e3o de 3,5\/5 em mais de 2.300 avalia\u00e7\u00f5es. As reclama\u00e7\u00f5es comuns da Kajabi incluem aumentos de pre\u00e7os, suporte ao cliente com muita IA e a dificuldade de resolver problemas rapidamente. As avalia\u00e7\u00f5es do MemberPress elogiam consistentemente a capacidade de resposta do suporte e a confiabilidade do produto.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span><strong>O MemberPress tem um aplicativo para celular?<\/strong><\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Sim. <a href=\"https:\/\/memberpress.com\/pt\/mobile-app\/\">MemberPress AppKit<\/a> est\u00e1 dispon\u00edvel por $1.199\/ano - iOS e Android nativos, com sua marca, notifica\u00e7\u00f5es push e pagamentos no aplicativo. A Kajabi tamb\u00e9m oferece um aplicativo m\u00f3vel com a marca, mas cobra um valor extra de $199\/m\u00eas ($2.388\/ano) al\u00e9m do pre\u00e7o do seu plano.<\/div><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Verdict\"><\/span>Veredicto final<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Kajabi conquistou sua reputa\u00e7\u00e3o por tornar realmente f\u00e1cil criar um neg\u00f3cio de coaching ou de cursos sem precisar escrever uma \u00fanica linha de c\u00f3digo. Para quem est\u00e1 come\u00e7ando e quer ter tudo em um s\u00f3 lugar, esse ainda \u00e9 um argumento de peso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas os aumentos de pre\u00e7os s\u00e3o reais. A depend\u00eancia da plataforma \u00e9 real. E para os coaches que se preocupam com sua marca (que querem que os clientes experimentem <em>seus<\/em> portal de treinamento, <em>n\u00e3o<\/em> (No caso do Kajabi), os argumentos a favor do MemberPress s\u00e3o convincentes e ficam cada vez mais fortes a cada atualiza\u00e7\u00e3o e novo lan\u00e7amento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea est\u00e1 montando um neg\u00f3cio de coaching que pretende manter a longo prazo, o MemberPress \u00e9 a melhor base. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A configura\u00e7\u00e3o do WordPress \u00e9 um investimento \u00fanico. A economia em rela\u00e7\u00e3o ao plano Growth do Kajabi paga sua licen\u00e7a do MemberPress v\u00e1rias vezes. E seus clientes, seu conte\u00fado e seus dados continuam sendo seus \u2013 independentemente do que qualquer plataforma decida fazer no futuro.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 comparando o MemberPress e o Kajabi para coaching e cursos on-line? Aqui est\u00e1 uma an\u00e1lise sincera dos recursos, pre\u00e7os e qual plataforma vale a pena em 2026.<\/p>","protected":false},"author":73814,"featured_media":80541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1577],"tags":[],"class_list":["post-80540","post","type-post","status-publish","format-standard","has-post-thumbnail","category-comparison","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"Comparing MemberPress and Kajabi for coaching and online courses? 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