{"id":81467,"date":"2026-07-30T10:36:00","date_gmt":"2026-07-30T14:36:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=81467"},"modified":"2026-07-29T13:52:48","modified_gmt":"2026-07-29T17:52:48","slug":"google-proof-case-study-blending-for-good","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/google-proof-case-study-blending-for-good\/","title":{"rendered":"O cara da Vitamix construiu um imp\u00e9rio com o tr\u00e1fego do Google. Depois, ele criou algo que o Google n\u00e3o conseguiu igualar"},"content":{"rendered":"\n

For a decade, Lenny Gale was \u201cthe Vitamix guy\u201d \u2013 the internet\u2019s most trusted source on whether a $500 blender was worth it. Then Google\u2019s algorithm changed overnight, and he and his wife Shalva had to build something that didn\u2019t depend on a search result to survive.<\/em><\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Assista \u00e0 entrevista completa<\/a><\/li>
From Egg White Smoothies to \u201cThe Vitamix Guy\u201d<\/a><\/li>
Por que o Blending for Good deixou de receber tr\u00e1fego da Pesquisa do Google<\/a><\/li>
Como uma assinatura Premium protege uma empresa contra uma atualiza\u00e7\u00e3o do Google<\/a><\/li>
Como a Blending for Good aumentou seu n\u00famero de associados com a MemberPress<\/a><\/li>
O que a \u201cBlending for Good\u201d ainda est\u00e1 tentando descobrir<\/a><\/li>
A filosofia: ofere\u00e7a valor e receba valor em troca<\/a>
Building Something Google Can\u2019t Touch<\/a><\/li><\/ul><\/li>
Onde encontrar o Blending for Good<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Entre cinco e dez milh\u00f5es de fam\u00edlias nos Estados Unidos possuem um Vitamix.<\/p>\n\n\n\n
Lenny and Shalva Gale\u2019s entire business is built on a simple, slightly uncomfortable observation about most of them: they\u2019re not using it.<\/strong><\/p>\n\n\n\n
That\u2019s the whole premise behind Misturando pelo bem<\/a><\/strong>, the Minneapolis-based company Lenny and Shalva run \u2013 an authorized Vitamix dealer with a paid membership on top.<\/p>\n\n\n\n
It\u2019s built to turn \u201cI really should use this thing more\u201d into an h\u00e1bito di\u00e1rio real<\/strong>. <\/p>\n\n\n\n
O programa de assinaturas, lan\u00e7ado h\u00e1 seis meses, funciona com base em MemberPress<\/a><\/strong>, e j\u00e1 conta com membros reais que recebem semanalmente novas receitas e participam de um curso intensivo criado para ajudar a criar o h\u00e1bito em uma semana.<\/p>\n\n\n\n
Funciona. Mas foram necess\u00e1rios os Gales quinze anos<\/strong>, uma reformula\u00e7\u00e3o completa da marca e uma queda brutal no tr\u00e1fego em todo o setor para chegarmos at\u00e9 aqui.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Assista \u00e0 entrevista completa<\/span><\/h2>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA: Como este blog da Vitamix sobreviveu \u00e0 queda dr\u00e1stica no tr\u00e1fego causada pelo Google<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">From Egg White Smoothies to \u201cThe Vitamix Guy\u201d<\/h2>\n\n\n\n<p>Lenny didn\u2019t set out to sell blenders.<\/p>\n\n\n\n<p>Ele era um consultor itinerante, formado em contabilidade, que trabalhava para uma das grandes empresas, e detestava aquilo.<\/p>\n\n\n\n<p><strong>\u201cI didn\u2019t find any intrinsic value in helping CEOs and shareholders make more money,\u201d<\/strong> diz ele. <\/p>\n\n\n\n<p><strong>Ent\u00e3o, ele decidiu fazer da sa\u00fade e do bem-estar sua profiss\u00e3o<\/strong>, sem saber ainda exatamente o que isso significava.<\/p>\n\n\n\n<p>A primeira ideia foi <strong>claras de ovo<\/strong>. Lenny criou um blog chamado <em>A vida n\u00e3o \u00e9 brincadeira<\/em> com base na ideia de que claras de ovo pasteurizadas em embalagem de papel\u00e3o (prote\u00edna pura, sem gordura, sem colesterol) poderiam ser aquela pequena mudan\u00e7a vi\u00e1vel que levasse as pessoas a se alimentarem melhor.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/setting-up-wordpress-for-a-food-and-recipe-site\/\" title=\"\">Ele aprendeu a usar o WordPress sozinho<\/a> in corporate meetings and started documenting his own health journey: smoothie recipes, articles on why sugar is addictive, a piece on Dr. Oz, a surprisingly popular page on how to cook ahi tuna steak from Trader Joe\u2019s.<\/p>\n\n\n\n<p>\u201cI was kind of just documenting my journey in health and wellness, figuring out the food for myself,\u201d he says.<\/p>\n\n\n\n<p>Ent\u00e3o ele percebeu algo. <strong>The egg whites weren\u2019t the story. The machine was.<\/strong><\/p>\n\n\n\n<p>\"<strong>Este aparelho, o Vitamix,<\/strong> is actually the difference maker,\u201d he says. \u201cAnd the next thing I knew, <strong>Eu era o cara da Vitamix.<\/strong>\"<\/p>\n\n\n\n<p>The push to monetize it came from a stranger on a plane. Sitting in the Denver airport after a flight, Lenny mentioned he was trying to figure out how to make money from the blog \u2013 maybe sell egg whites, maybe sign up for Vitamix\u2019s <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-programs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">programa de afiliados.<\/a><\/p>\n\n\n\n<p>The guy next to him asked what the commission was. \u201cFifteen percent or whatever,\u201d Lenny said. \u201cAnd how much are they?\u201d \u201cFour or five hundred bucks.\u201d \u201cDo that.\u201d<\/p>\n\n\n\n<p>Lenny called Vitamix, told them he\u2019d be their <strong>maior parceiro de afiliados<\/strong>, e passou a d\u00e9cada seguinte provando isso.<\/p>\n\n\n\n<p>Ele construiu<strong> A vida n\u00e3o \u00e9 brincadeira<\/strong> transformando-o em um site de refer\u00eancia em um nicho espec\u00edfico, que respondia exatamente \u00e0s perguntas que as pessoas digitam no Google antes de comprar: vale a pena comprar um Vitamix?, qual modelo devo escolher?, Vitamix x Ninja, como fa\u00e7o para usar essa coisa, afinal?.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Blending_for_Good_Walked_Away_From_Google_Search_Traffic\"><\/span>Por que o Blending for Good deixou de receber tr\u00e1fego da Pesquisa do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Duas coisas acabaram com o modelo antigo, uma logo ap\u00f3s a outra.<\/p>\n\n\n\n<p>O primeiro foi <strong>estrutural<\/strong>. Vitamix affiliate commissions are attribution-based \u2013 you only get paid if your link was the last one clicked before a purchase. As coupon sites proliferated, Lenny\u2019s referred sales kept getting credited to someone else\u2019s link instead of his.<\/p>\n\n\n\n<p>A solu\u00e7\u00e3o foi deixar de ser afiliado e passar a ser um verdadeiro <strong>revendedor autorizado<\/strong> \u2013 a small, independent shop that somehow earned a place alongside Williams Sonoma and Crate & Barrel.<\/p>\n\n\n\n<p>\u201cIt wasn\u2019t by accident,\u201d Lenny says. \u201cWe\u2019ve been the most dedicated, loyal partner in service of this company for over a decade.\u201d<\/p>\n\n\n\n<p>A segunda era de natureza existencial. <strong>Between 2023 and 2024, Google\u2019s Helpful Content updates gutted exactly the kind of site Life Is No Yolk was<\/strong> \u2013 helpful, niche, and built for search.<\/p>\n\n\n\n<p>\u201cThis was before search results became just an AI, zero-click answer thing,\u201d Lenny says. Ninety percent of his traffic had come from Google. It didn\u2019t anymore, and it never came back.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1024x692.png\" alt=\"Cita\u00e7\u00e3o de Lenny Gale: 'Sentimos que precis\u00e1vamos criar algo que fosse al\u00e9m da busca \u2014 sem depender de forma alguma do Google.'\" class=\"wp-image-81477\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1024x692.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-768x519.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-50x34.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-252x170.png 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-840x568.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1012x684.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-700x473.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-156x105.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1080x730.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A pe\u00e7a final se encaixou durante uma reuni\u00e3o do clube do livro. Shalva estava conversando com um grupo de amigas sobre seus Vitamixes, e seis mulheres presentes na sala tinham um.<\/p>\n\n\n\n<p>\u201cZero of them felt like they actually used it,\u201d Lenny says.<\/p>\n\n\n\n<p>After a decade spent convincing people a Vitamix was worth buying, that was the moment the Gales realized the mission had changed. The new job wasn\u2019t to sell more blenders. It was to get the ones already sitting in cabinets used.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_a_Premium_Membership_Protects_a_Business_From_a_Google_Update\"><\/span>Como uma assinatura Premium protege uma empresa contra uma atualiza\u00e7\u00e3o do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lenny\u2019s story is a real-world version of an argument we\u2019ve made before: <strong>Uma assinatura premium \u00e9 uma das melhores formas de prote\u00e7\u00e3o que um site tem contra a possibilidade de perder tudo devido a uma \u00fanica mudan\u00e7a no algoritmo.<\/strong><\/p>\n\n\n\n<p>Escrevemos sobre isso em detalhes em <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-secret-to-protecting-your-wordpress-website-from-google-algorithm-updates\/\">O segredo para proteger seu site WordPress das atualiza\u00e7\u00f5es de algoritmo do Google<\/a>.<\/p>\n\n\n\n<p>If a large share of your traffic and revenue depends on Google ranking you well, you\u2019re <strong>basta uma atualiza\u00e7\u00e3o para que o trimestre seja ruim<\/strong>. <\/p>\n\n\n\n<p>Dar \u00e0s pessoas um motivo para voltarem diretamente a voc\u00ea, mencionando seu nome, independentemente de o Google as direcionar ou n\u00e3o para o seu site, \u00e9 o que protege contra isso.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/faqs-for-starting-a-membership-site\/\" title=\"\">Uma assinatura<\/a> does exactly this. It turns casual, search-driven visitors into people who show up on purpose \u2013 people who type your name into a browser bar instead of a search <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>.<\/p>\n\n\n\n<p>A Blending For Good \u00e9 a prova viva disso: <strong>well over half of the site\u2019s traffic now comes from YouTube<\/strong>, seja diretamente de um v\u00eddeo, seja por algu\u00e9m que encontre os Gales l\u00e1 e digite a URL posteriormente.<\/p>\n\n\n\n<p>Nenhum desses acessos pode ser eliminado por uma atualiza\u00e7\u00e3o do Google, pois, para come\u00e7ar, nenhum deles depende do Google.<\/p>\n\n\n\n<p>\u201cWe felt like we needed to create something that transcended search \u2013 that would have zero reliance on Google whatsoever,\u201d Lenny says.<\/p>\n\n\n\n<p><strong>Foi um plano de assinatura paga, apoiado pelo p\u00fablico que os Gales j\u00e1 possu\u00edam, que lhes permitiu realmente construir isso.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Blending_for_Good_Built_Its_Membership_With_MemberPress\"><\/span>Como a Blending for Good aumentou seu n\u00famero de associados com a MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A filia\u00e7\u00e3o gira em torno de duas coisas: uma <strong>curso intensivo<\/strong> que ocorre durante a primeira semana, e um semanal <strong>\u201ctasting menu\u201d<\/strong>,<a href=\"https:\/\/memberpress.com\/pt\/monetize-food-blog\/\" title=\"\"> uma sele\u00e7\u00e3o de receitas<\/a> organized not by food type but by the actual problem someone\u2019s trying to solve, like something to bring to a potluck or a dinner that doesn\u2019t require thinking.<\/p>\n\n\n\n<p>Lenny queria que o curso parecesse menos uma videoteca restrita e mais como receber uma mensagem de um amigo, um t\u00f3pico de cada vez.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/\" title=\"\">MemberPress\u2019s Drip Content feature<\/a>, em conjunto com seu <a href=\"https:\/\/memberpress.com\/pt\/docs\/email-marketing-addons-by-memberpress-edition\/\" title=\"\">integra\u00e7\u00e3o de marketing por e-mail<\/a>... foi criado exatamente para proporcionar essa experi\u00eancia.<\/strong><\/p>\n\n\n\n<p>Crie um curso uma vez e, em seguida, publique-o li\u00e7\u00e3o por li\u00e7\u00e3o de acordo com um cronograma, em conjunto com uma integra\u00e7\u00e3o de e-mail como <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>, <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Contato constante<\/a>ou <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a> \u2013 so each new lesson lands directly in a member\u2019s inbox instead of waiting for them to log in and go looking for it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"744\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1024x744.jpg\" alt=\"\" class=\"wp-image-51817\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1024x744.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-300x218.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-768x558.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-234x170.jpg 234w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-840x610.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-941x684.jpg 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-700x509.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-156x113.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1080x785.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Blending For Good\u2019s Jumpstart course still includes video for the topics that need it \u2013 Lenny mentions a green juice lesson with a video walkthrough. It\u2019s just delivered at a cadence he wanted, rather than dumped all at once.<\/p>\n\n\n\n<p>\u201cThe people we serve don\u2019t necessarily have two and a half hours to sit down and absorb what you want to give them,\u201d Lenny says. \u201cIt\u2019s simple, but the feeling behind it, I think, is more effective \u2013 and maybe even more valuable \u2013 than a firehose of content dumped on you all at once.<\/p>\n\n\n\n<p>We\u2019re writing an email. It\u2019s friends writing an email to friends.\u201d<\/p>\n\n\n\n<p>O restante da constru\u00e7\u00e3o se baseia em alguns <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/\">Complementos do MemberPress<\/a><\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-gifting-add-on\/\" title=\"\">O <strong>Presentes<\/strong> complemento<\/a> lets members buy a subscription for a friend \u2013 the site\u2019s top membership tier even comes with two gift memberships built in.<\/p>\n\n\n\n<p>O acesso ao conte\u00fado funciona por meio de um sistema simples de marca\u00e7\u00e3o desenvolvido com <strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/rules-overview\/\" title=\"\">MemberPress\u2019s access rules<\/a><\/strong>: every recipe is locked by default except the ones tagged \u201cfree,\u201d a small set the Gales built their early reputation on and don\u2019t want to take away.<\/p>\n\n\n\n<p>Quando um n\u00e3o-membro cai em uma dessas, <strong>a p\u00e1gina explica claramente para eles<\/strong> it\u2019s a gift from Blending For Good \u2013 a deliberate bit of goodwill baked directly into the access logic.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_61629292fc64027769d19760ba172180\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-food-and-recipe-website\/\" class=\"button button-blue center\">LEIA Como criar um site de alimentos e receitas<\/a>\n<\/div>\n\n\n\n\n<p><\/p>\n\n\n\n<p>As pr\u00f3prias receitas percorrem <a href=\"https:\/\/memberpress.com\/pt\/blog\/setting-up-wordpress-for-a-food-and-recipe-site\/\">Criador de receitas WP<\/a>, o que Lenny agiliza com um truque inusitado: ele tem <strong>Claude<\/strong> convert a recipe\u2019s ingredients and method into the plugin\u2019s JSON import format, turning what used to be an hour of manual field-filling into a copy-paste.<\/p>\n\n\n\n<p>He used the same approach to build a custom shop page for browsing Vitamix models. \u201cI don\u2019t think our developers even know that I did that,\u201d he says.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Blending_for_Good_Is_Still_Figuring_Out\"><\/span>O que a \u201cBlending for Good\u201d ainda est\u00e1 tentando descobrir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ap\u00f3s seis meses, Lenny \u00e9 sincero sobre o quanto ainda est\u00e1 sendo desenvolvido.<\/p>\n\n\n\n<p>The gifting flows aren\u2019t fully set up yet. The transition from affiliate to dealer \u201cwasn\u2019t as easy as we thought,\u201d and traffic is still recovering from the Google collapse.<\/p>\n\n\n\n<p>He\u2019s also candid about a real <strong>arrependimento<\/strong>. Durante o per\u00edodo que antecedeu <a href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/\">lan\u00e7amento do programa de associados<\/a>, os Gales suspenderam o boletim informativo semanal por cerca de seis meses para se dedicarem \u00e0 constru\u00e7\u00e3o.<\/p>\n\n\n\n<p>\u201cIf I had to go back, I would say I regret pausing our newsletter,\u201d he says. \u201cThat would be my biggest regret.\u201d<\/p>\n\n\n\n<p>He\u2019s already decided to bring it back weekly, because in his experience, showing up in someone\u2019s inbox regularly \u2013 even imperfectly \u2013 beats going quiet while you build something better.<\/p>\n\n\n\n<p>What\u2019s working, by his account, is simpler than any of the tech: <strong>as pessoas est\u00e3o mesmo cozinhando.<\/strong><\/p>\n\n\n\n<p>\u201cI think people are just so happy to be making the food we teach them how to make,\u201d he says. \u201cA lot of people get this Vitamix, and they\u2019re like, \u2018I have these grand plans\u2019 \u2013 and then it ends up in the cabinet.\u201d<\/p>\n\n\n\n<p>Os membros que permanecem s\u00e3o aqueles que finalmente conseguiram colocar esse plano em pr\u00e1tica.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Philosophy_Put_Value_Out_Get_Value_Back\"><\/span>A filosofia: ofere\u00e7a valor e receba valor em troca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Seu conselho para quem est\u00e1 nervoso com a ideia de criar um canal no YouTube hoje \u00e9 direto: <strong>\u201cIf you have something to teach the world, go on YouTube and put it out there, because as of now, AI cannot take away your face, your voice, your authenticity, and your story.\u201d<\/strong><\/p>\n\n\n\n<p>Fifteen years earlier, in a consulting job, he\u2019d said there was no intrinsic value in helping shareholders get richer. Now, it\u2019s a different story. <\/p>\n\n\n\n<p><strong>\u201cIf you add value to the world, you can teach people what you know, and they will give you value in return,\u201d<\/strong> diz ele.<\/p>\n\n\n\n<p>That\u2019s what Blending For Good is built on \u2013 a decade of trusted, personal content, now anchored to a membership that doesn\u2019t rise or fall with a Google update.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Something Google Can\u2019t Touch<\/h3>\n\n\n\n<p>For a decade, Google decided who saw Lenny\u2019s work. 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