{"id":81467,"date":"2026-07-30T10:36:00","date_gmt":"2026-07-30T14:36:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=81467"},"modified":"2026-07-29T13:52:48","modified_gmt":"2026-07-29T17:52:48","slug":"google-proof-case-study-blending-for-good","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/google-proof-case-study-blending-for-good\/","title":{"rendered":"O cara da Vitamix construiu um imp\u00e9rio com o tr\u00e1fego do Google. Depois, ele criou algo que o Google n\u00e3o conseguiu igualar"},"content":{"rendered":"\n

Durante uma d\u00e9cada, Lenny Gale foi \u201co cara da Vitamix\u201d \u2013 a fonte mais confi\u00e1vel da internet para saber se valia a pena comprar um liquidificador $500. Ent\u00e3o, o algoritmo do Google mudou da noite para o dia, e ele e sua esposa, Shalva, tiveram que criar algo que n\u00e3o dependesse de resultados de busca para sobreviver.<\/em><\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Assista \u00e0 entrevista completa<\/a><\/li>
De smoothies de clara de ovo at\u00e9 \u201cO Cara da Vitamix\u201d<\/a><\/li>
Por que o Blending for Good deixou de receber tr\u00e1fego da Pesquisa do Google<\/a><\/li>
Como uma assinatura Premium protege uma empresa contra uma atualiza\u00e7\u00e3o do Google<\/a><\/li>
Como a Blending for Good aumentou seu n\u00famero de associados com a MemberPress<\/a><\/li>
O que a \u201cBlending for Good\u201d ainda est\u00e1 tentando descobrir<\/a><\/li>
A filosofia: ofere\u00e7a valor e receba valor em troca<\/a>
Criando algo que o Google n\u00e3o consegue alcan\u00e7ar<\/a><\/li><\/ul><\/li>
Onde encontrar o Blending for Good<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Entre cinco e dez milh\u00f5es de fam\u00edlias nos Estados Unidos possuem um Vitamix.<\/p>\n\n\n\n
Todo o neg\u00f3cio de Lenny e Shalva Gale se baseia em uma observa\u00e7\u00e3o simples, mas um pouco inc\u00f4moda, sobre a maioria deles: eles n\u00e3o est\u00e3o usando isso.<\/strong><\/p>\n\n\n\n
Essa \u00e9 toda a premissa por tr\u00e1s de Misturando pelo bem<\/a><\/strong>, a empresa sediada em Minneapolis dirigida por Lenny e Shalva \u2013 um revendedor autorizado da Vitamix que, al\u00e9m disso, oferece uma assinatura paga.<\/p>\n\n\n\n
Ele foi criado para transformar o pensamento \u201cEu realmente deveria usar isso mais\u201d em um h\u00e1bito di\u00e1rio real<\/strong>. <\/p>\n\n\n\n
O programa de assinaturas, lan\u00e7ado h\u00e1 seis meses, funciona com base em MemberPress<\/a><\/strong>, e j\u00e1 conta com membros reais que recebem semanalmente novas receitas e participam de um curso intensivo criado para ajudar a criar o h\u00e1bito em uma semana.<\/p>\n\n\n\n
Funciona. Mas foram necess\u00e1rios os Gales quinze anos<\/strong>, uma reformula\u00e7\u00e3o completa da marca e uma queda brutal no tr\u00e1fego em todo o setor para chegarmos at\u00e9 aqui.<\/p>\n\n\n\n
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<\/span>Assista \u00e0 entrevista completa<\/span><\/h2>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA: Como este blog da Vitamix sobreviveu \u00e0 queda dr\u00e1stica no tr\u00e1fego causada pelo Google<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">De smoothies de clara de ovo at\u00e9 \u201cO Cara da Vitamix\u201d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lenny n\u00e3o tinha a inten\u00e7\u00e3o de vender liquidificadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele era um consultor itinerante, formado em contabilidade, que trabalhava para uma das grandes empresas, e detestava aquilo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cN\u00e3o vi nenhum valor intr\u00ednseco em ajudar CEOs e acionistas a ganhar mais dinheiro,\u201d<\/strong> diz ele. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ent\u00e3o, ele decidiu fazer da sa\u00fade e do bem-estar sua profiss\u00e3o<\/strong>, sem saber ainda exatamente o que isso significava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira ideia foi <strong>claras de ovo<\/strong>. Lenny criou um blog chamado <em>A vida n\u00e3o \u00e9 brincadeira<\/em> com base na ideia de que claras de ovo pasteurizadas em embalagem de papel\u00e3o (prote\u00edna pura, sem gordura, sem colesterol) poderiam ser aquela pequena mudan\u00e7a vi\u00e1vel que levasse as pessoas a se alimentarem melhor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/setting-up-wordpress-for-a-food-and-recipe-site\/\" title=\"\">Ele aprendeu a usar o WordPress sozinho<\/a> em reuni\u00f5es corporativas e come\u00e7ou a documentar sua pr\u00f3pria jornada em busca da sa\u00fade: receitas de smoothies, artigos sobre por que o a\u00e7\u00facar causa depend\u00eancia, um texto sobre o Dr. Oz e uma p\u00e1gina surpreendentemente popular sobre como preparar um fil\u00e9 de atum ahi da Trader Joe\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEu estava basicamente documentando minha jornada em sa\u00fade e bem-estar, descobrindo por conta pr\u00f3pria o que era melhor para mim em termos de alimenta\u00e7\u00e3o\u201d, diz ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o ele percebeu algo. <strong>O importante n\u00e3o eram as claras. Era a m\u00e1quina.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<strong>Este aparelho, o Vitamix,<\/strong> \u201d\u00e9, na verdade, o que faz a diferen\u00e7a\u201c, diz ele. \u201cE, quando percebi, <strong>Eu era o cara da Vitamix.<\/strong>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ideia de monetizar o blog surgiu gra\u00e7as a um desconhecido que conheceu em um avi\u00e3o. Enquanto esperava no aeroporto de Denver ap\u00f3s um voo, Lenny comentou que estava tentando descobrir como ganhar dinheiro com o blog \u2014 talvez vendendo claras de ovo, talvez se inscrevendo no programa da Vitamix <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-programs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">programa de afiliados.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O cara ao lado dele perguntou qual era a comiss\u00e3o. \u201cQuinze por cento ou algo assim\u201d, disse Lenny. \u201cE quanto custam?\u201d \u201cQuatro ou quinhentos d\u00f3lares.\u201d \u201cFaz isso.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lenny ligou para a Vitamix e disse que seria o <strong>maior parceiro de afiliados<\/strong>, e passou a d\u00e9cada seguinte provando isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele construiu<strong> A vida n\u00e3o \u00e9 brincadeira<\/strong> transformando-o em um site de refer\u00eancia em um nicho espec\u00edfico, que respondia exatamente \u00e0s perguntas que as pessoas digitam no Google antes de comprar: vale a pena comprar um Vitamix?, qual modelo devo escolher?, Vitamix x Ninja, como fa\u00e7o para usar essa coisa, afinal?.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Blending_for_Good_Walked_Away_From_Google_Search_Traffic\"><\/span>Por que o Blending for Good deixou de receber tr\u00e1fego da Pesquisa do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Duas coisas acabaram com o modelo antigo, uma logo ap\u00f3s a outra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro foi <strong>estrutural<\/strong>. As comiss\u00f5es de afiliados da Vitamix s\u00e3o baseadas na atribui\u00e7\u00e3o \u2014 voc\u00ea s\u00f3 recebe o pagamento se o seu link tiver sido o \u00faltimo clicado antes de uma compra. \u00c0 medida que os sites de cupons se multiplicavam, as vendas indicadas por Lenny continuavam sendo creditadas ao link de outra pessoa, em vez de ao dele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A solu\u00e7\u00e3o foi deixar de ser afiliado e passar a ser um verdadeiro <strong>revendedor autorizado<\/strong> \u2013 uma pequena loja independente que, de alguma forma, conquistou seu espa\u00e7o ao lado da Williams Sonoma e da Crate & Barrel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cN\u00e3o foi por acaso\u201d, diz Lenny. \u201cH\u00e1 mais de uma d\u00e9cada que somos o parceiro mais dedicado e leal a servi\u00e7o desta empresa.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A segunda era de natureza existencial. <strong>Entre 2023 e 2024, as atualiza\u00e7\u00f5es do Google relacionadas ao \u201cConte\u00fado \u00datil\u201d acabaram com exatamente o tipo de site que o Life Is No Yolk era<\/strong> \u2013 \u00fatil, voltado para um nicho espec\u00edfico e otimizado para os mecanismos de busca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIsso foi antes de os resultados de busca se tornarem apenas uma quest\u00e3o de IA e respostas sem cliques\u201d, diz Lenny. Noventa por cento do tr\u00e1fego dele vinha do Google. Isso deixou de acontecer e nunca mais voltou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1024x692.png\" alt=\"Cita\u00e7\u00e3o de Lenny Gale: 'Sentimos que precis\u00e1vamos criar algo que fosse al\u00e9m da busca \u2014 sem depender de forma alguma do Google.'\" class=\"wp-image-81477\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1024x692.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-768x519.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-50x34.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-252x170.png 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-840x568.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1012x684.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-700x473.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-156x105.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site-1080x730.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/07\/Lenny-Gale-Quote-Google-Proof-Site.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A pe\u00e7a final se encaixou durante uma reuni\u00e3o do clube do livro. Shalva estava conversando com um grupo de amigas sobre seus Vitamixes, e seis mulheres presentes na sala tinham um.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNenhum deles sentiu que realmente tinha usado\u201d, diz Lenny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de uma d\u00e9cada tentando convencer as pessoas de que valia a pena comprar um Vitamix, foi nesse momento que os Gales perceberam que a miss\u00e3o havia mudado. A nova tarefa n\u00e3o era vender mais liquidificadores. Era fazer com que aqueles que j\u00e1 estavam guardados nos arm\u00e1rios fossem utilizados.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_a_Premium_Membership_Protects_a_Business_From_a_Google_Update\"><\/span>Como uma assinatura Premium protege uma empresa contra uma atualiza\u00e7\u00e3o do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A hist\u00f3ria de Lenny \u00e9 uma vers\u00e3o da vida real de um argumento que j\u00e1 apresentamos anteriormente: <strong>Uma assinatura premium \u00e9 uma das melhores formas de prote\u00e7\u00e3o que um site tem contra a possibilidade de perder tudo devido a uma \u00fanica mudan\u00e7a no algoritmo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Escrevemos sobre isso em detalhes em <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-secret-to-protecting-your-wordpress-website-from-google-algorithm-updates\/\">O segredo para proteger seu site WordPress das atualiza\u00e7\u00f5es de algoritmo do Google<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se uma grande parte do seu tr\u00e1fego e da sua receita depende de uma boa classifica\u00e7\u00e3o no Google, voc\u00ea est\u00e1 <strong>basta uma atualiza\u00e7\u00e3o para que o trimestre seja ruim<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar \u00e0s pessoas um motivo para voltarem diretamente a voc\u00ea, mencionando seu nome, independentemente de o Google as direcionar ou n\u00e3o para o seu site, \u00e9 o que protege contra isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/faqs-for-starting-a-membership-site\/\" title=\"\">Uma assinatura<\/a> faz exatamente isso. Transforma visitantes casuais, que chegam por meio de buscas, em pessoas que acessam o site de prop\u00f3sito \u2014 pessoas que digitam seu nome na barra do navegador, em vez de usar um mecanismo de busca <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Blending For Good \u00e9 a prova viva disso: <strong>bem mais da metade do tr\u00e1fego do site agora vem do YouTube<\/strong>, seja diretamente de um v\u00eddeo, seja por algu\u00e9m que encontre os Gales l\u00e1 e digite a URL posteriormente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nenhum desses acessos pode ser eliminado por uma atualiza\u00e7\u00e3o do Google, pois, para come\u00e7ar, nenhum deles depende do Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSentimos que precis\u00e1vamos criar algo que fosse al\u00e9m da busca \u2014 que n\u00e3o dependesse de forma alguma do Google\u201d, diz Lenny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Foi um plano de assinatura paga, apoiado pelo p\u00fablico que os Gales j\u00e1 possu\u00edam, que lhes permitiu realmente construir isso.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Blending_for_Good_Built_Its_Membership_With_MemberPress\"><\/span>Como a Blending for Good aumentou seu n\u00famero de associados com a MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A filia\u00e7\u00e3o gira em torno de duas coisas: uma <strong>curso intensivo<\/strong> que ocorre durante a primeira semana, e um semanal <strong>\u201cmenu degusta\u00e7\u00e3o\u201d<\/strong>,<a href=\"https:\/\/memberpress.com\/pt\/monetize-food-blog\/\" title=\"\"> uma sele\u00e7\u00e3o de receitas<\/a> organizadas n\u00e3o por tipo de comida, mas pelo problema espec\u00edfico que algu\u00e9m est\u00e1 tentando resolver, como algo para levar a uma reuni\u00e3o em que cada um leva um prato ou um jantar que n\u00e3o exija muito esfor\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lenny queria que o curso parecesse menos uma videoteca restrita e mais como receber uma mensagem de um amigo, um t\u00f3pico de cada vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/\" title=\"\">Recurso \u201cDrip Content\u201d do MemberPress<\/a>, em conjunto com seu <a href=\"https:\/\/memberpress.com\/pt\/docs\/email-marketing-addons-by-memberpress-edition\/\" title=\"\">integra\u00e7\u00e3o de marketing por e-mail<\/a>... foi criado exatamente para proporcionar essa experi\u00eancia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crie um curso uma vez e, em seguida, publique-o li\u00e7\u00e3o por li\u00e7\u00e3o de acordo com um cronograma, em conjunto com uma integra\u00e7\u00e3o de e-mail como <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign<\/a>, <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Contato constante<\/a>ou <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a> \u2013 assim, cada nova aula chega diretamente na caixa de entrada do membro, em vez de ele ter que fazer login e procur\u00e1-la.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"744\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1024x744.jpg\" alt=\"\" class=\"wp-image-51817\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1024x744.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-300x218.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-768x558.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-234x170.jpg 234w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-840x610.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-941x684.jpg 941w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-700x509.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-156x113.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1-1080x785.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/02\/ContentDrippingOfLessonsMemberPress-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O curso \u201cJumpstart\u201d da Blending For Good ainda inclui v\u00eddeos para os t\u00f3picos que exigem isso \u2013 Lenny menciona uma aula sobre suco verde com um v\u00eddeo explicativo. A diferen\u00e7a \u00e9 que o conte\u00fado \u00e9 apresentado no ritmo que ele preferiu, em vez de ser jogado todo de uma vez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs pessoas a quem atendemos n\u00e3o t\u00eam necessariamente duas horas e meia para sentar e assimilar o que voc\u00ea quer transmitir a elas\u201d, diz Lenny. \u201c\u00c9 simples, mas o sentimento por tr\u00e1s disso, acredito, \u00e9 mais eficaz \u2014 e talvez at\u00e9 mais valioso \u2014 do que uma enxurrada de conte\u00fado jogada em voc\u00ea de uma s\u00f3 vez.\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201dEstamos escrevendo um e-mail. S\u00e3o amigos escrevendo um e-mail para amigos.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O restante da constru\u00e7\u00e3o se baseia em alguns <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/\">Complementos do MemberPress<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-gifting-add-on\/\" title=\"\">O <strong>Presentes<\/strong> complemento<\/a> permite que os membros comprem uma assinatura para um amigo \u2013 o n\u00edvel mais alto de assinatura do site j\u00e1 inclui duas assinaturas para presente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acesso ao conte\u00fado funciona por meio de um sistema simples de marca\u00e7\u00e3o desenvolvido com <strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/rules-overview\/\" title=\"\">Regras de acesso do MemberPress<\/a><\/strong>: todas as receitas est\u00e3o bloqueadas por padr\u00e3o, exceto aquelas marcadas como \u201cgratuitas\u201d \u2014 um pequeno conjunto com o qual os Gales constru\u00edram sua reputa\u00e7\u00e3o inicial e que n\u00e3o querem retirar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um n\u00e3o-membro cai em uma dessas, <strong>a p\u00e1gina explica claramente para eles<\/strong> \u00c9 um presente da Blending For Good \u2014 um gesto deliberado de boa vontade incorporado diretamente na l\u00f3gica de acesso.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_61629292fc64027769d19760ba172180\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-food-and-recipe-website\/\" class=\"button button-blue center\">LEIA Como criar um site de alimentos e receitas<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As pr\u00f3prias receitas percorrem <a href=\"https:\/\/memberpress.com\/pt\/blog\/setting-up-wordpress-for-a-food-and-recipe-site\/\">Criador de receitas WP<\/a>, o que Lenny agiliza com um truque inusitado: ele tem <strong>Claude<\/strong> converter os ingredientes e o modo de preparo de uma receita para o formato JSON de importa\u00e7\u00e3o do plugin, transformando o que antes levava uma hora de preenchimento manual de campos em uma simples opera\u00e7\u00e3o de copiar e colar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele usou a mesma abordagem para criar uma p\u00e1gina personalizada da loja para navegar pelos modelos da Vitamix. \u201cAcho que nossos desenvolvedores nem sabem que eu fiz isso\u201d, diz ele.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Blending_for_Good_Is_Still_Figuring_Out\"><\/span>O que a \u201cBlending for Good\u201d ainda est\u00e1 tentando descobrir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s seis meses, Lenny \u00e9 sincero sobre o quanto ainda est\u00e1 sendo desenvolvido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os fluxos de doa\u00e7\u00f5es ainda n\u00e3o est\u00e3o totalmente configurados. A transi\u00e7\u00e3o de afiliado para revendedor \u201cn\u00e3o foi t\u00e3o f\u00e1cil quanto pens\u00e1vamos\u201d, e o tr\u00e1fego ainda est\u00e1 se recuperando da queda no Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tamb\u00e9m \u00e9 sincero sobre uma situa\u00e7\u00e3o real <strong>arrependimento<\/strong>. Durante o per\u00edodo que antecedeu <a href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/\">lan\u00e7amento do programa de associados<\/a>, os Gales suspenderam o boletim informativo semanal por cerca de seis meses para se dedicarem \u00e0 constru\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSe eu pudesse voltar no tempo, diria que me arrependo de ter suspendido nossa newsletter\u201d, afirma ele. \u201cEsse seria meu maior arrependimento.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele j\u00e1 decidiu retomar a publica\u00e7\u00e3o semanalmente, pois, segundo sua experi\u00eancia, aparecer na caixa de entrada das pessoas com regularidade \u2014 mesmo que n\u00e3o seja perfeito \u2014 \u00e9 melhor do que ficar em sil\u00eancio enquanto se desenvolve algo melhor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que est\u00e1 funcionando, segundo ele, \u00e9 mais simples do que qualquer tecnologia: <strong>as pessoas est\u00e3o mesmo cozinhando.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAcho que as pessoas ficam simplesmente muito felizes em preparar as receitas que lhes ensinamos\u201d, diz ele. \u201cMuita gente compra essa Vitamix e diz: \u2018Tenho grandes planos\u2019 \u2014 e depois ela acaba ficando no arm\u00e1rio.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os membros que permanecem s\u00e3o aqueles que finalmente conseguiram colocar esse plano em pr\u00e1tica.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Philosophy_Put_Value_Out_Get_Value_Back\"><\/span>A filosofia: ofere\u00e7a valor e receba valor em troca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seu conselho para quem est\u00e1 nervoso com a ideia de criar um canal no YouTube hoje \u00e9 direto: <strong>\u201cSe voc\u00ea tem algo a ensinar ao mundo, v\u00e1 ao YouTube e compartilhe, porque, por enquanto, a IA n\u00e3o pode tirar seu rosto, sua voz, sua autenticidade e sua hist\u00f3ria.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quinze anos antes, em um trabalho de consultoria, ele havia afirmado que n\u00e3o havia valor intr\u00ednseco em ajudar os acionistas a ficarem mais ricos. Agora, a hist\u00f3ria \u00e9 outra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cSe voc\u00ea agregar valor ao mundo, poder\u00e1 ensinar \u00e0s pessoas o que sabe, e elas lhe retribuir\u00e3o com valor\u201d,\u201d<\/strong> diz ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 nisso que se baseia o Blending For Good \u2013 uma d\u00e9cada de conte\u00fado confi\u00e1vel e personalizado, agora sustentado por uma base de assinantes que n\u00e3o oscila com as atualiza\u00e7\u00f5es do Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Criando algo que o Google n\u00e3o consegue alcan\u00e7ar<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante uma d\u00e9cada, o Google decidiu quem via o trabalho de Lenny. Ent\u00e3o, de repente, sem aviso pr\u00e9vio, isso acabou, e n\u00e3o havia nada que ele pudesse fazer a respeito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, seus membros optam por estar l\u00e1 \u2013 e <strong>nenhuma atualiza\u00e7\u00e3o de algoritmo pode tirar isso de voc\u00ea<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea passou anos desenvolvendo uma expertise genu\u00edna, essa \u00e9 a troca que vale a pena fazer: pare de \u201calugar\u201d seu p\u00fablico a partir de um resultado de busca e comece a construir um relacionamento direto com ele.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">MemberPress<\/a> cuida dos aspectos pr\u00e1ticos dessa mudan\u00e7a; <strong>a \u00fanica coisa que resta descobrir \u00e9 qual valor voc\u00ea pode oferecer ao seu nicho pelo qual eles realmente estejam dispostos a pagar<\/strong>.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_find_Blending_for_Good\"><\/span>Onde encontrar o Blending for Good<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver <strong>Vitamix<\/strong> Se voc\u00ea est\u00e1 curioso ou se o seu est\u00e1 acumulando poeira na bancada da cozinha, o Blending For Good oferece um <strong>Desafio do Queso<\/strong> Para voc\u00ea come\u00e7ar \u2013 cinco e-mails baseados em uma receita que vai mudar a maneira como voc\u00ea v\u00ea o seu Vitamix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A assinatura paga d\u00e1 acesso ao curso Jumpstart completo, ao Menu de Degusta\u00e7\u00e3o semanal e \u00e0 biblioteca completa de receitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Site<\/strong>: <a href=\"https:\/\/blendingforgood.com\/\">blendingforgood.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Desafio do Queso Gr\u00e1tis<\/strong>: <a href=\"https:\/\/blendingforgood.com\/queso-challenge\/\">blendingforgood.com\/queso-challenge<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instagram<\/strong>: <a href=\"https:\/\/www.instagram.com\/blendingforgood\/\">@blendingforgood<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>YouTube<\/strong>: <a href=\"https:\/\/www.youtube.com\/@blendingforgood\">@blendingforgood<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Gostou desta entrevista? Inscreva-se no\u00a0<a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\">Canal MemberPress no YouTube<\/a>\u00a0para mais conversas com donos de sites de assinatura e empreendedores online que est\u00e3o construindo neg\u00f3cios em torno do que amam.<\/em><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Veja como a Blending for Good utilizou o MemberPress para transformar um neg\u00f3cio da Vitamix, que dependia do Google, em um modelo de assinatura paga baseado em relacionamentos duradouros com o p\u00fablico.<\/p>","protected":false},"author":73814,"featured_media":81741,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,377,1553,120,1559,1481,1474,102,854,1558],"tags":[1596,462,1597],"class_list":["post-81467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-case-studies","category-community","category-content","category-food-and-recipe-sites","category-memberpress-features","category-membership-site","category-monetization","category-use-case","category-use-cases","tag-blending-for-good","tag-membership-business","tag-the-vitamix-guy","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"See how Blending for Good used MemberPress to turn a Google-dependent Vitamix business into a paid membership built on lasting audience relationships.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"blending for good,membership business,the vitamix guy\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-proof-case-study-blending-for-good\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Vitamix Guy Built an Empire on Google Traffic. 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