{"id":81598,"date":"2026-09-15T19:59:09","date_gmt":"2026-09-15T23:59:09","guid":{"rendered":"https:\/\/memberpress.com\/?p=81598"},"modified":"2026-09-11T12:09:05","modified_gmt":"2026-09-11T16:09:05","slug":"encourage-people-to-post-in-your-online-community","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/","title":{"rendered":"Estimule a cria\u00e7\u00e3o de conte\u00fado: 8 maneiras de incentivar as pessoas a postarem na sua comunidade online"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sua comunidade n\u00e3o vai se encher sozinha s\u00f3 porque voc\u00ea a criou. Os membros precisam de um motivo para postar, n\u00e3o apenas de permiss\u00e3o, e, nos primeiros tempos, esse motivo precisa vir de voc\u00ea. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac56fd7b26ce\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac56fd7b26ce\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#Why_Do_Most_Community_Boards_Stay_Silent\" >Por que a maioria dos conselhos comunit\u00e1rios permanece em sil\u00eancio?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#What_Are_the_Best_Ways_to_Get_People_Posting_in_Your_Community\" >Quais s\u00e3o as melhores maneiras de incentivar as pessoas a postarem na sua comunidade?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#1_Seed_the_content_yourself_before_you_ever_announce_the_community\" >1. Comece voc\u00ea mesmo a publicar conte\u00fado, antes mesmo de anunciar a comunidade.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#2_Ask_something_specific_not_%E2%80%9Cwhat_do_you_think%E2%80%9D\" >2. Fa\u00e7a uma pergunta espec\u00edfica, n\u00e3o \u201co que voc\u00ea acha?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#3_Reply_fast_every_single_time_for_the_first_few_weeks\" >3. Responda rapidamente, sempre, nas primeiras semanas.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#4_Build_a_recurring_ritual_members_can_set_their_watch_to\" >4. Crie um ritual recorrente no qual os membros possam confiar.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#5_Ask_specific_members_directly_before_you_ask_the_whole_group\" >5. Pergunte diretamente a determinados membros antes de perguntar ao grupo inteiro.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#6_Lower_the_friction_on_the_first_post\" >6. Reduza o atrito no primeiro poste.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#7_Show_off_good_posts_outside_the_community\" >7. Divulgue publica\u00e7\u00f5es de qualidade fora da comunidade.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#8_Recognize_contributions_publicly_and_consistently\" >8. Reconhe\u00e7a as contribui\u00e7\u00f5es publicamente e de forma consistente.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#How_Do_You_Keep_the_Momentum_Going_After_the_First_Wave_of_Posts\" >Como manter o ritmo depois da primeira onda de publica\u00e7\u00f5es?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#Frequently_Asked_Questions\" >Perguntas frequentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/encourage-people-to-post-in-your-online-community\/#TLDR\" >Resumo<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">A maneira mais r\u00e1pida de acabar com um f\u00f3rum \u00e9 lan\u00e7\u00e1-lo, anunci\u00e1-lo uma vez e, depois, esperar que outra pessoa d\u00ea o primeiro passo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Most_Community_Boards_Stay_Silent\"><\/span>Por que a maioria dos conselhos comunit\u00e1rios permanece em sil\u00eancio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 perdi a conta dos f\u00f3runs comunit\u00e1rios em que me deparei com apenas tr\u00eas postagens no total e um emblema de \u201cmembro desde 2019\u201d. Algu\u00e9m criou o f\u00f3rum, fez um an\u00fancio e depois simplesmente\u2026 ficou esperando. Esse \u00e9 o erro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/pt\/features\/premium-community-forums\/\" title=\"\">comunidade<\/a> n\u00e3o \u00e9 como um recurso de produto que funciona independentemente de algu\u00e9m estar assistindo ou n\u00e3o. \u00c9 preciso haver sinais vis\u00edveis de que est\u00e1 ativo para que as pessoas se arrisquem a postar nele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense no motivo pelo qual ningu\u00e9m quer ser o primeiro a postar. Ainda n\u00e3o h\u00e1 um tom definido, ent\u00e3o as pessoas n\u00e3o sabem se uma pergunta \u00e9 \u201cpermitida\u201d ou se vai ficar l\u00e1, ignorada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O sil\u00eancio \u00e9 interpretado como um sinal<\/strong>, e a mensagem que isso passa \u00e9: aqui n\u00e3o acontece nada. Assim que uma ou duas postagens recebem uma resposta, essa mensagem muda, e postar come\u00e7a a parecer algo normal, em vez de algo que nos deixa expostos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 exatamente por isso que o <em>\u201cConstrua, e eles vir\u00e3o\u201d <\/em>Essa abordagem n\u00e3o funciona especificamente para f\u00f3runs comunit\u00e1rios, mesmo quando funciona bem em outras se\u00e7\u00f5es de um site de membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/pt\/blog\/online-course-community\/\">curso<\/a> fica l\u00e1 e agrega valor, quer haja uma pessoa ou mil pessoas conectadas. Uma comunidade s\u00f3 tem valor quando as pessoas realmente est\u00e3o interagindo nela.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Best_Ways_to_Get_People_Posting_in_Your_Community\"><\/span>Quais s\u00e3o as melhores maneiras de incentivar as pessoas a postarem na sua comunidade?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para fazer uma prancha inerte se mover, \u00e9 preciso <strong>empurr\u00e3o intencional<\/strong>. Aqui est\u00e1 o que realmente funciona, mais ou menos na ordem em que voc\u00ea vai precisar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Seed_the_content_yourself_before_you_ever_announce_the_community\"><\/span>1. Comece voc\u00ea mesmo a publicar conte\u00fado, antes mesmo de anunciar a comunidade. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, publique cinco ou dez t\u00f3picos de verdade \u2013 perguntas, <a href=\"https:\/\/memberpress.com\/pt\/blog\/making-your-membership-site-more-interactive\/\">um recurso<\/a>, uma pequena vit\u00f3ria. Quando os participantes chegam, encontram uma sala onde j\u00e1 h\u00e1 pessoas conversando, e n\u00e3o uma sala vazia \u00e0 espera de um volunt\u00e1rio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"921\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-1024x921.png\" alt=\"Captura de tela do feed da comunidade do ClubCircles mostrando tr\u00eas t\u00f3picos publicados pelos administradores, ainda sem respostas, criados antes da ades\u00e3o dos membros.\" class=\"wp-image-82667\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-1024x921.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-300x270.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-768x690.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-50x45.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-1536x1381.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-189x170.png 189w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-683x614.png 683w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-761x684.png 761w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-1146x1030.png 1146w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-576x518.png 576w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-156x140.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself-1080x971.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/01-seed-content-yourself.png 1842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Tr\u00eas t\u00f3picos, ainda sem membros, publicados antes mesmo da comunidade entrar no ar.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ask_something_specific_not_%E2%80%9Cwhat_do_you_think%E2%80%9D\"><\/span>2. Fa\u00e7a uma pergunta espec\u00edfica, n\u00e3o \u201co que voc\u00ea acha?\u201d <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 f\u00e1cil ignorar perguntas gen\u00e9ricas. \u201cQual \u00e9 a \u00fanica ferramenta sem a qual voc\u00ea n\u00e3o consegue administrar seu neg\u00f3cio?\u201d recebe uma resposta em dez segundos. Perguntas vagas exigem esfor\u00e7o; as espec\u00edficas, um fato que as pessoas j\u00e1 sabem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-1024x682.png\" alt=\"Postagem na comunidade ClubCircles perguntando: &quot;Qual \u00e9 a ferramenta indispens\u00e1vel para voc\u00ea administrar seu neg\u00f3cio?&quot;, com v\u00e1rias respostas r\u00e1pidas dos membros.\" class=\"wp-image-82666\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-1024x682.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-768x511.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-50x33.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-1536x1022.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-840x559.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-1028x684.png 1028w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-1548x1030.png 1548w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-700x466.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-1080x719.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/02-ask-something-specific.png 1842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Uma pergunta espec\u00edfica recebe uma resposta em exatamente dez segundos.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reply_fast_every_single_time_for_the_first_few_weeks\"><\/span>3. Responda rapidamente, sempre, nas primeiras semanas. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As primeiras postagens definem o tom para todos que vierem depois. Se algu\u00e9m postar e n\u00e3o receber resposta por dois dias, n\u00e3o vai postar novamente. Nem quem perceber esse sil\u00eancio vai postar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-1024x467.png\" alt=\"Postagem de apresenta\u00e7\u00e3o de um novo membro em uma comunidade do ClubCircles, respondida pelo administrador um minuto depois.\" class=\"wp-image-82660\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-50x23.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-1536x700.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-373x170.png 373w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-840x383.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-1216x555.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-1832x835.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-700x319.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast-1080x493.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/03-reply-fast.png 1842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Um minuto entre a apresenta\u00e7\u00e3o de um novo membro e a primeira resposta.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Build_a_recurring_ritual_members_can_set_their_watch_to\"><\/span>4. Crie um ritual recorrente no qual os membros possam confiar.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um t\u00f3pico do tipo \u201cQuarta-feira das Vit\u00f3rias\u201d ou uma conversa de segunda-feira oferece \u00e0s pessoas um convite permanente, em vez de uma p\u00e1gina em branco. Os rituais eliminam a hesita\u00e7\u00e3o do tipo \u201co que eu vou dizer?\u201d, pois o formato j\u00e1 est\u00e1 definido para elas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"559\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-1024x559.png\" alt=\"Postagem fixada intitulada &quot;Wins Wednesday&quot; em uma comunidade do ClubCircles, na qual os membros respondem contando suas conquistas semanais.\" class=\"wp-image-82665\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-50x27.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-1536x839.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-1832x1001.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/04-recurring-ritual.png 1842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">O \u201cWins Wednesday\u201d d\u00e1 \u00e0s pessoas um motivo para comparecerem todas as semanas, e n\u00e3o apenas quando t\u00eam algo importante a dizer.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ask_specific_members_directly_before_you_ask_the_whole_group\"><\/span>5. Pergunte diretamente a determinados membros antes de perguntar ao grupo inteiro. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um r\u00e1pido \u201cei, voc\u00ea poderia explicar como configurou isso? Algumas pessoas perguntaram sobre isso\u201d recebe uma resposta mais calorosa do que um apelo geral \u00e0 participa\u00e7\u00e3o e faz com que haja uma segunda voz na conversa, al\u00e9m da sua.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"626\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-1024x626.png\" alt=\"Mensagem privada no ClubConnect em que um administrador pede diretamente a uma participante que compartilhe como ela organizou o processo de integra\u00e7\u00e3o de clientes.\" class=\"wp-image-82664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-1024x626.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-768x469.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-50x31.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-278x170.png 278w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-840x513.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-1120x684.png 1120w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-700x428.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm-1080x660.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/05-ask-directly-dm.png 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Uma men\u00e7\u00e3o direta insere uma segunda voz na conversa<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Lower_the_friction_on_the_first_post\"><\/span>6. Reduza o atrito no primeiro poste. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um t\u00f3pico do tipo \u201ccomece por aqui\u201d ou um modelo simples (\u201cNo que estou trabalhando \/ Onde estou com dificuldade\u201d) oferece \u00e0s pessoas um guia, em vez de uma caixa de texto em branco. Se a sua comunidade se concentra em <a href=\"https:\/\/memberpress.com\/pt\/blog\/clubsuite-communities\/\">MemberPress\u2019s <strong>ClubSuite\u2122<\/strong><\/a>, crie esse t\u00f3pico inicial em um <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/clubcircles\/\">ClubCircles\u2122<\/a><\/strong> f\u00f3rum de discuss\u00e3o, ent\u00e3o \u00e9 a primeira coisa <a href=\"https:\/\/memberpress.com\/pt\/blog\/managing-new-user-registrations-in-memberpress\/\">novos membros<\/a> ver quando eles se inscreverem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-1024x643.png\" alt=\"Postagem fixada do modelo &quot;Comece aqui&quot; em uma comunidade do ClubCircles, com dois novos membros preenchendo-a para se apresentarem.\" class=\"wp-image-82663\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-1024x643.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-300x188.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-768x482.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-50x31.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-1536x964.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-271x170.png 271w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-840x527.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-1090x684.png 1090w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-1641x1030.png 1641w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-700x439.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post-1080x678.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/06-lower-friction-first-post.png 1842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Um modelo do tipo \u201cpreencha os espa\u00e7os em branco\u201d transforma uma caixa de texto em branco em uma primeira postagem f\u00e1cil de criar.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Show_off_good_posts_outside_the_community\"><\/span>7. Divulgue publica\u00e7\u00f5es de qualidade fora da comunidade. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cite o coment\u00e1rio de um membro em seu boletim informativo ou destaque-o nas redes sociais (com a permiss\u00e3o dele). As pessoas postam mais quando sabem que suas publica\u00e7\u00f5es podem realmente ser vistas. Ver um amigo sendo destacado \u00e9 um incentivo sutil para que outras pessoas tamb\u00e9m contribuam.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-1024x501.png\" alt=\"Trecho do boletim informativo com uma cita\u00e7\u00e3o de um membro retirada do t\u00f3pico \u201cWins Wednesday\u201d da comunidade.\" class=\"wp-image-82662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-1024x501.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-768x376.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-50x24.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-348x170.png 348w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-840x411.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-1216x595.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-700x342.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside-1080x528.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/07-show-off-outside.png 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Destacar a vit\u00f3ria de um associado no boletim informativo mostra a todos que as publica\u00e7\u00f5es realmente s\u00e3o vistas.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Recognize_contributions_publicly_and_consistently\"><\/span>8. Reconhe\u00e7a as contribui\u00e7\u00f5es publicamente e de forma consistente. <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-engagement\/\">Uma men\u00e7\u00e3o r\u00e1pida<\/a>, um selo ou uma men\u00e7\u00e3o como \u201cmembro do m\u00eas\u201d mostra \u00e0s pessoas que a postagem delas fez diferen\u00e7a. N\u00e3o precisa ser nada elaborado. Basta que isso aconte\u00e7a com frequ\u00eancia suficiente para que valha a pena dedicar os dois minutos necess\u00e1rios para postar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-1024x588.png\" alt=\"Postagem do ClubCircles anunciando a &quot;Membro do M\u00eas&quot;, com outros membros parabenizando-a nos coment\u00e1rios.\" class=\"wp-image-82661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-1024x588.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-300x172.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-768x441.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-50x29.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-1536x882.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-296x170.png 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-840x482.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-1191x684.png 1191w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-1793x1030.png 1793w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-700x402.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-156x90.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions-1080x620.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/08-recognize-contributions.png 1842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Uma simples men\u00e7\u00e3o especial ao \u201cMembro do M\u00eas\u201d. N\u00e3o \u00e9 necess\u00e1rio nenhum programa elaborado.<\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Keep_the_Momentum_Going_After_the_First_Wave_of_Posts\"><\/span>Como manter o ritmo depois da primeira onda de publica\u00e7\u00f5es?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conseguir as primeiras postagens \u00e9 a parte mais dif\u00edcil, mas manter o f\u00f3rum ativo \u00e9 um trabalho \u00e0 parte. Fique atento \u00e0 sua rapidez em responder \u00e0 medida que o grupo cresce. \u00c9 tentador deixar isso de lado quando as coisas parecem estar estabelecidas, mas \u00e9 exatamente nesse momento que os f\u00f3runs voltam a ficar silenciosos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passe parte da responsabilidade pela \u201cprimeira resposta\u201d para alguns membros ativos assim que eles come\u00e7arem a postar regularmente, para que tudo isso n\u00e3o dependa da sua presen\u00e7a para sempre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E verifique seus n\u00fameros de vez em quando: <a href=\"https:\/\/memberpress.com\/pt\/docs\/reports-overview\/\">Relat\u00f3rios MemberPress<\/a> pode mostrar quais membros est\u00e3o ativos e quais est\u00e3o inativos, para que voc\u00ea possa entrar em contato com as pessoas certas antes que elas desapare\u00e7am de vez. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Perguntas frequentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Por quanto tempo devo continuar publicando conte\u00fado por conta pr\u00f3pria antes que os membros assumam essa fun\u00e7\u00e3o?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Preveja pelo menos quatro a seis semanas de postagens regulares e respostas r\u00e1pidas antes que a comunidade consiga se sustentar por conta pr\u00f3pria.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: E se os membros lerem as postagens, mas nunca comentarem?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\"> Isso \u00e9 normal para a maioria de qualquer grupo. Concentre sua energia naquela pequena porcentagem que realmente publica, pois s\u00e3o eles que, com o tempo, v\u00e3o atrair outras pessoas.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Devo exigir que os membros publiquem algo antes de poderem acessar mais conte\u00fado?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Voc\u00ea pode, usando <a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/\">conte\u00fado de gotejamento<\/a> ou um desbloqueio baseado em marcos, mas isso tende a gerar postagens obrigat\u00f3rias, em vez de postagens genu\u00ednas. Geralmente, \u00e9 melhor usar isso como um incentivo leve do que como uma restri\u00e7\u00e3o r\u00edgida.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Qual \u00e9 a diferen\u00e7a entre uma comunidade e um f\u00f3rum de suporte?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Existe um f\u00f3rum de suporte para esclarecer d\u00favidas; um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-build-an-online-community\/\">comunidade<\/a> existe para manter um di\u00e1logo cont\u00ednuo. As comunidades precisam de rituais e est\u00edmulos porque n\u00e3o h\u00e1 um motivo inerente para as pessoas as visitarem, ao contr\u00e1rio de um f\u00f3rum, onde as pessoas aparecem porque algo est\u00e1 com problema.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Quantos participantes ativos uma comunidade precisa para parecer viva?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Menos do que voc\u00ea imagina: de cinco a dez membros ativos de forma consistente podem sustentar um grupo de algumas centenas de pessoas, desde que estejam genuinamente engajados, e n\u00e3o apenas presentes.<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>Resumo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As comunidades n\u00e3o se preenchem sozinhas. Algu\u00e9m precisa fazer isso <strong>semente<\/strong> o primeiro <strong>conversas<\/strong> antes que os membros se atrevam a postar.<\/li>\n\n\n\n<li>Perguntas espec\u00edficas s\u00e3o melhores do que perguntas vagas; \u201cqual \u00e9 a sua ferramenta favorita?\u201d \u00e9 sempre melhor do que \u201co que voc\u00ea acha?\u201d.<\/li>\n\n\n\n<li><strong>Responda rapidamente nas primeiras semanas<\/strong>; a falta de resposta inicial faz com que as pessoas desistam de postar novamente.<\/li>\n\n\n\n<li>Rituais recorrentes e t\u00f3picos iniciais eliminam o problema da \u201cp\u00e1gina em branco\u201d para os novos membros.<\/li>\n\n\n\n<li>Um pouco de reconhecimento p\u00fablico, mesmo que seja algo simples, muitas vezes transforma quem postou apenas uma vez em um usu\u00e1rio ass\u00edduo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se o f\u00f3rum da sua comunidade ficou inativo, continue postando e respondendo at\u00e9 que ele n\u00e3o precise mais de voc\u00ea. Um an\u00fancio mais chamativo n\u00e3o vai resolver isso. O que vai resolver \u00e9 uma presen\u00e7a constante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/clubsuite-communities\/\">MemberPress\u2019s <strong>ClubSuite\u2122<\/strong><\/a> lhe d\u00e1 <strong>perfis dos membros<\/strong>, <strong>diret\u00f3rios<\/strong>e <strong>f\u00f3runs de discuss\u00e3o<\/strong> integrado diretamente ao seu site, para que voc\u00ea n\u00e3o precise montar uma comunidade a partir de plugins de terceiros.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ALcNreTFi6VdG578hB4C3z1EwDJmMavftOX0IgxWbUPRZ2qloYnuSKkH9jQyp\"><div class=\"responsive-video\"><iframe title=\"Grupos comunit\u00e1rios com o ClubSuite\u2122 (destaque do recurso MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qC9xulqK4VY?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Aprenda oito maneiras pr\u00e1ticas de gerar conte\u00fado, incentivar as postagens dos membros e transformar uma comunidade online inativa em um espa\u00e7o ativo e 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