If you\u2019re already answering individual questions for the handful of students who finished your course, you\u2019re already coaching. You\u2019re just not charging for it. <\/em>

Here\u2019s how to turn that into an actual offer, and what to do with your existing course content, whether it lives in MemberPress or somewhere else.<\/em><\/p>

\n
O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Por que os criadores de cursos acabam querendo se tornar coaches?<\/a>
Trabalho n\u00e3o remunerado<\/a><\/li>
O teto do valor percebido<\/a><\/li>
Satisfa\u00e7\u00e3o no trabalho<\/a><\/li><\/ul><\/li>
O que realmente muda quando voc\u00ea passa do ensino para o coaching?<\/a><\/li>
Como \u00e9 que se faz essa mudan\u00e7a, na pr\u00e1tica?<\/a><\/li>
Perguntas frequentes<\/a><\/li>
Resumo<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
\n\n\n\n
<\/span>Por que os criadores de cursos acabam querendo se tornar coaches?<\/span><\/h2>\n\n\n\n
A few things tend to push people this direction, and usually it\u2019s more than one at once.<\/p>\n\n\n\n
<\/span>Trabalho n\u00e3o remunerado<\/span><\/h3>\n\n\n\n
Os alunos que concluem um curso muitas vezes querem mais do que o curso lhes proporcionou. Eles querem que algu\u00e9m analise sua situa\u00e7\u00e3o espec\u00edfica, e n\u00e3o apenas o quadro geral. <\/p>\n\n\n\n
Quando voc\u00ea fica respondendo a esse pedido de gra\u00e7a, na sua caixa de entrada, isso deixa de parecer generosidade e passa a parecer um trabalho de suporte n\u00e3o remunerado.<\/p>\n\n\n\n
<\/span>O teto do valor percebido<\/span><\/h3>\n\n\n\n
There\u2019s also a ceiling on what people will pay for content by itself, especially once free videos on YouTube cover most of the basics. Access to you, and your judgment on their specific problem, doesn\u2019t have that ceiling.<\/p>\n\n\n\n
<\/span>Satisfa\u00e7\u00e3o no trabalho<\/span><\/h3>\n\n\n\n
E, para muitos criadores de cursos, o coaching significa, na verdade, recuperar a parte do trabalho de que eles gostavam desde o in\u00edcio: ver algu\u00e9m realmente alcan\u00e7ar o resultado, em vez de criar um curso e ficar na esperan\u00e7a de que ele cumpra seu papel depois que o aluno encerrar a sess\u00e3o.<\/p>\n\n\n\n
\n\n\n\n
<\/span>O que realmente muda quando voc\u00ea passa do ensino para o coaching?<\/span><\/h2>\n\n\n\n
Ministrar um curso \u00e9 uma rela\u00e7\u00e3o de um para muitos. Voc\u00ea o cria uma vez, e ele funciona tanto se uma pessoa o comprar quanto se mil pessoas o comprarem.<\/p>\n\n\n\n
Treinamento<\/a> is one-to-one, or one-to-a-small-group. It asks you to show up in close to real time: answering questions, adjusting to what\u2019s actually happening for that specific person, and noticing when someone\u2019s stuck instead of finding out three months later.<\/p>\n\n\n\n
That\u2019s the trade you\u2019re making: less scale, more contact. Most course creators find it\u2019s worth it for the students who are ready for it, and keep the course running as-is for everyone else.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Como \u00e9 que se faz essa mudan\u00e7a, na pr\u00e1tica?<\/span><\/h2>\n\n\n\n
\n
Look at who\u2019s already asking for more<\/strong> \u2013 Check your inbox, DMs, and course comments for the specific questions you keep answering one-on-one. Those questions are basically a programa de treinamento<\/a>, se voc\u00ea os citar.
<\/li>\n\n\n\n
Elabore uma proposta com base nessa lacuna<\/strong> \u2013 Pick a single format, either 1:1 ou baseado em coorte<\/a>, e definir o pre\u00e7o em torno de access you\u2019re giving<\/strong>, not the content. A $97 course and a $500\/month coaching program aren\u2019t competing with each other. They\u2019re solving different problems.
<\/li>\n\n\n\n
Mude o conte\u00fado do seu curso para um ambiente desenvolvido para ambos<\/strong> \u2013 If your courses already live in MemberPress<\/a>, essa parte \u00e9 simples. Voc\u00ea adiciona o CoachKit\u2122<\/a><\/strong> um complemento para o mesmo site, e o conte\u00fado do seu curso e seus programas de coaching ficam todos em um s\u00f3 lugar.

Se seus cursos estiverem em um LMS diferente, migr\u00e1-los primeiro<\/a> \u2013 MemberPress includes a built-in Course Migrator for platforms like LearnDash<\/a>, so you\u2019re not manually rebuilding lessons, quizzes, and student progress.

Assim que seus cursos estiverem cadastrados, CoachKit\u2122 handles the coaching side<\/a>. Isso oferece a voc\u00ea:\n
\n
Programas e turmas<\/strong> \u2013 Group students who start around the same time into a shared coaching track<\/li>\n\n\n\n
Marcos e acompanhamento de h\u00e1bitos<\/strong> \u2013 See who\u2019s on pace and who\u2019s stalled, not just who paid<\/li>\n\n\n\n
Mensagens integradas<\/strong> - Clientes e coaches falam<\/a> sem sair do seu site<\/li>\n\n\n\n
Agendamento de consultas<\/strong> \u2013 Integrates with Calendly<\/a> ou Agendamento simples de consultas<\/a>
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
Announce it, don\u2019t just quietly launch it<\/strong> \u2013 Tell your existing students directly, especially the ones already asking for more. A coaching offer sitting on a hidden page won\u2019t get many takers.<\/li>\n<\/ol>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Como configurar um programa de treinamento on-line no WordPress com o CoachKit<strong>\u2122<\/strong> (Tutorial completo)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Perguntas frequentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Preciso encerrar meu curso para come\u00e7ar a dar aulas particulares?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">N\u00e3o. O curso pode continuar sendo o seu ponto de partida, e o acompanhamento \u00e9 oferecido paralelamente a ele como uma op\u00e7\u00e3o para os alunos que desejam mais apoio.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: E se meus cursos j\u00e1 estiverem criados em um LMS diferente, como o LearnDash?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">O MemberPress possui um <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-import-courses-and-lessons-from-another-course-plugin\/\">Migrador de Cursos<\/a> that moves your lessons, quizzes, and student data over automatically, so you\u2019re not rebuilding everything by hand.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Devo cobrar mais pelo coaching do que pelo meu curso?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Usually, yes. You\u2019re pricing access to you and your judgment, not just the content, so coaching typically sits well above your course price.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Preciso de ferramentas separadas de agendamento e mensagens para acompanhar meus clientes?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">A menos que <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-set-up-memberpress-coachkit\/\">CoachKit\u2122<\/a> j\u00e1 est\u00e1 cuidando disso. Possui um sistema de mensagens integrado e se integra a ferramentas de agendamento como <a href=\"https:\/\/memberpress.com\/pt\/addons\/calendly\/\">Calendly<\/a>, para que clientes e coaches possam conversar sem sair do seu site.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Posso oferecer coaching em pequenos grupos em vez de sess\u00f5es individuais?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Yes. CoachKit\u2122 supports cohorts, so you can group students who start around the same time into a shared program with milestones and check-ins, instead of managing every client one at a time.<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>Resumo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Criadores de cursos<\/strong> usually start wanting to coach because they\u2019re already answering individual questions for free, hit a ceiling on what people pay for content alone, or miss watching students actually get results.<\/li>\n\n\n\n<li>O coaching \u00e9 uma profiss\u00e3o de verdade: menor escala, mais contato direto com cada pessoa.<\/li>\n\n\n\n<li>Crie uma oferta de coaching voltada para a lacuna espec\u00edfica sobre a qual seus melhores alunos sempre perguntam.<\/li>\n\n\n\n<li>Se seus cursos j\u00e1 estiverem em <strong>MemberPress<\/strong>, adicionar <strong>CoachKit\u2122<\/strong>, and you\u2019re set. If they\u2019re on another LMS, <strong>migrar<\/strong> comece por passar neles primeiro com o <strong>Migrador de Cursos<\/strong>.<\/li>\n\n\n\n<li>A maioria dos sites oferece as duas op\u00e7\u00f5es: o curso como ponto de partida e o acompanhamento personalizado como um n\u00edvel mais avan\u00e7ado, complementar a ele.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re ready to build the coaching side of your business, <strong>MemberPress<\/strong> e <strong>CoachKit\u2122<\/strong> handle courses and coaching in one place, whether you\u2019re starting fresh or moving over from another LMS.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Fa\u00e7a a transi\u00e7\u00e3o de cursos para coaching sem precisar recome\u00e7ar do zero. Veja como estruturar sua expertise, migrar cursos existentes e oferecer suporte aos clientes com o MemberPress.<\/p>","protected":false},"author":73814,"featured_media":82045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1479],"tags":[1468,1605,190],"class_list":["post-81601","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coaching-site","tag-coaching-business","tag-courses-to-coaching","tag-online-course","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Transition from courses to coaching without starting over. 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