Se voc\u00ea j\u00e1 est\u00e1 respondendo a perguntas individuais dos poucos alunos que conclu\u00edram seu curso, voc\u00ea j\u00e1 est\u00e1 atuando como coach. S\u00f3 que n\u00e3o est\u00e1 cobrando por isso. <\/em>

Veja a seguir como transformar isso em uma oferta concreta e o que fazer com o conte\u00fado do seu curso atual, quer ele esteja no MemberPress ou em outro lugar.<\/em><\/p>

\n
O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Por que os criadores de cursos acabam querendo se tornar coaches?<\/a>
Trabalho n\u00e3o remunerado<\/a><\/li>
O teto do valor percebido<\/a><\/li>
Satisfa\u00e7\u00e3o no trabalho<\/a><\/li><\/ul><\/li>
O que realmente muda quando voc\u00ea passa do ensino para o coaching?<\/a><\/li>
Como \u00e9 que se faz essa mudan\u00e7a, na pr\u00e1tica?<\/a><\/li>
Perguntas frequentes<\/a><\/li>
Resumo<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
\n\n\n\n
<\/span>Por que os criadores de cursos acabam querendo se tornar coaches?<\/span><\/h2>\n\n\n\n
Existem alguns fatores que tendem a levar as pessoas nessa dire\u00e7\u00e3o, e geralmente \u00e9 mais de um ao mesmo tempo.<\/p>\n\n\n\n
<\/span>Trabalho n\u00e3o remunerado<\/span><\/h3>\n\n\n\n
Os alunos que concluem um curso muitas vezes querem mais do que o curso lhes proporcionou. Eles querem que algu\u00e9m analise sua situa\u00e7\u00e3o espec\u00edfica, e n\u00e3o apenas o quadro geral. <\/p>\n\n\n\n
Quando voc\u00ea fica respondendo a esse pedido de gra\u00e7a, na sua caixa de entrada, isso deixa de parecer generosidade e passa a parecer um trabalho de suporte n\u00e3o remunerado.<\/p>\n\n\n\n
<\/span>O teto do valor percebido<\/span><\/h3>\n\n\n\n
H\u00e1 tamb\u00e9m um limite m\u00e1ximo para o quanto as pessoas est\u00e3o dispostas a pagar pelo conte\u00fado em si, especialmente quando os v\u00eddeos gratuitos no YouTube j\u00e1 cobrem a maior parte do b\u00e1sico. O acesso a voc\u00ea e \u00e0 sua opini\u00e3o sobre o problema espec\u00edfico delas n\u00e3o tem esse limite.<\/p>\n\n\n\n
<\/span>Satisfa\u00e7\u00e3o no trabalho<\/span><\/h3>\n\n\n\n
E, para muitos criadores de cursos, o coaching significa, na verdade, recuperar a parte do trabalho de que eles gostavam desde o in\u00edcio: ver algu\u00e9m realmente alcan\u00e7ar o resultado, em vez de criar um curso e ficar na esperan\u00e7a de que ele cumpra seu papel depois que o aluno encerrar a sess\u00e3o.<\/p>\n\n\n\n
\n\n\n\n
<\/span>O que realmente muda quando voc\u00ea passa do ensino para o coaching?<\/span><\/h2>\n\n\n\n
Ministrar um curso \u00e9 uma rela\u00e7\u00e3o de um para muitos. Voc\u00ea o cria uma vez, e ele funciona tanto se uma pessoa o comprar quanto se mil pessoas o comprarem.<\/p>\n\n\n\n
Treinamento<\/a> \u00e9 individual ou em pequenos grupos. Exige que voc\u00ea esteja presente quase em tempo real: respondendo a perguntas, adaptando-se ao que est\u00e1 realmente acontecendo com aquela pessoa espec\u00edfica e percebendo quando algu\u00e9m est\u00e1 com dificuldades, em vez de descobrir isso tr\u00eas meses depois.<\/p>\n\n\n\n
Essa \u00e9 a escolha que voc\u00ea est\u00e1 fazendo: menos alcance, mais contato. A maioria dos criadores de cursos acha que vale a pena para os alunos que est\u00e3o preparados para isso e mant\u00e9m o curso como est\u00e1 para todos os outros.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Como \u00e9 que se faz essa mudan\u00e7a, na pr\u00e1tica?<\/span><\/h2>\n\n\n\n
\n
Veja quem j\u00e1 est\u00e1 pedindo mais<\/strong> \u2013 Verifique sua caixa de entrada, mensagens diretas e coment\u00e1rios do curso para identificar as perguntas espec\u00edficas que voc\u00ea fica respondendo individualmente. Essas perguntas s\u00e3o basicamente um programa de treinamento<\/a>, se voc\u00ea os citar.
<\/li>\n\n\n\n
Elabore uma proposta com base nessa lacuna<\/strong> \u2013 Escolha um \u00fanico formato, seja 1:1 ou baseado em coorte<\/a>, e definir o pre\u00e7o em torno de o acesso que voc\u00ea est\u00e1 concedendo<\/strong>, e n\u00e3o o conte\u00fado. Um curso $97 e um programa de coaching $500\/m\u00eas n\u00e3o est\u00e3o competindo entre si. Eles resolvem problemas diferentes.
<\/li>\n\n\n\n
Mude o conte\u00fado do seu curso para um ambiente desenvolvido para ambos<\/strong> \u2013 Se seus cursos j\u00e1 estiverem em MemberPress<\/a>, essa parte \u00e9 simples. Voc\u00ea adiciona o CoachKit\u2122<\/a><\/strong> um complemento para o mesmo site, e o conte\u00fado do seu curso e seus programas de coaching ficam todos em um s\u00f3 lugar.

Se seus cursos estiverem em um LMS diferente, migr\u00e1-los primeiro<\/a> \u2013 O MemberPress inclui um Course Migrator integrado para plataformas como LearnDash<\/a>, para que voc\u00ea n\u00e3o precise recriar manualmente as aulas, os question\u00e1rios e o progresso dos alunos.

Assim que seus cursos estiverem cadastrados, O CoachKit\u2122 cuida da parte do coaching<\/a>. Isso oferece a voc\u00ea:\n
\n
Programas e turmas<\/strong> \u2013 Agrupar os alunos que come\u00e7am mais ou menos na mesma \u00e9poca em um programa de acompanhamento comum<\/li>\n\n\n\n
Marcos e acompanhamento de h\u00e1bitos<\/strong> \u2013 Veja quem est\u00e1 no caminho certo e quem est\u00e1 estagnado, n\u00e3o apenas quem pagou<\/li>\n\n\n\n
Mensagens integradas<\/strong> - Clientes e coaches falam<\/a> sem sair do seu site<\/li>\n\n\n\n
Agendamento de consultas<\/strong> \u2013 Integra-se com Calendly<\/a> ou Agendamento simples de consultas<\/a>
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
Divulgue o lan\u00e7amento, n\u00e3o o fa\u00e7a discretamente<\/strong> \u2013 Informe diretamente seus alunos atuais, especialmente aqueles que j\u00e1 est\u00e3o pedindo mais. Uma oferta de coaching que fica em uma p\u00e1gina escondida n\u00e3o vai atrair muitos interessados.<\/li>\n<\/ol>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Como configurar um programa de treinamento on-line no WordPress com o CoachKit<strong>\u2122<\/strong> (Tutorial completo)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Perguntas frequentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Preciso encerrar meu curso para come\u00e7ar a dar aulas particulares?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">N\u00e3o. O curso pode continuar sendo o seu ponto de partida, e o acompanhamento \u00e9 oferecido paralelamente a ele como uma op\u00e7\u00e3o para os alunos que desejam mais apoio.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: E se meus cursos j\u00e1 estiverem criados em um LMS diferente, como o LearnDash?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">O MemberPress possui um <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-import-courses-and-lessons-from-another-course-plugin\/\">Migrador de Cursos<\/a> que transfere automaticamente suas aulas, question\u00e1rios e dados dos alunos, para que voc\u00ea n\u00e3o precise refazer tudo manualmente.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Devo cobrar mais pelo coaching do que pelo meu curso?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Normalmente, sim. Voc\u00ea est\u00e1 cobrando pelo acesso a voc\u00ea e ao seu parecer, n\u00e3o apenas pelo conte\u00fado; por isso, o pre\u00e7o do coaching costuma ser bem superior ao do seu curso.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Preciso de ferramentas separadas de agendamento e mensagens para acompanhar meus clientes?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">A menos que <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-set-up-memberpress-coachkit\/\">CoachKit\u2122<\/a> j\u00e1 est\u00e1 cuidando disso. Possui um sistema de mensagens integrado e se integra a ferramentas de agendamento como <a href=\"https:\/\/memberpress.com\/pt\/addons\/calendly\/\">Calendly<\/a>, para que clientes e coaches possam conversar sem sair do seu site.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>P: Posso oferecer coaching em pequenos grupos em vez de sess\u00f5es individuais?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Sim. O CoachKit\u2122 oferece suporte a turmas, permitindo que voc\u00ea agrupe alunos que come\u00e7am mais ou menos na mesma \u00e9poca em um programa compartilhado com marcos e acompanhamentos, em vez de gerenciar cada cliente individualmente.<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>Resumo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Criadores de cursos<\/strong> geralmente come\u00e7am a querer dar aulas particulares porque j\u00e1 respondem a perguntas individuais de gra\u00e7a, atingem um limite no que as pessoas pagam apenas pelo conte\u00fado ou sentem falta de ver os alunos realmente obtendo resultados.<\/li>\n\n\n\n<li>O coaching \u00e9 uma profiss\u00e3o de verdade: menor escala, mais contato direto com cada pessoa.<\/li>\n\n\n\n<li>Crie uma oferta de coaching voltada para a lacuna espec\u00edfica sobre a qual seus melhores alunos sempre perguntam.<\/li>\n\n\n\n<li>Se seus cursos j\u00e1 estiverem em <strong>MemberPress<\/strong>, adicionar <strong>CoachKit\u2122<\/strong>, e pronto. Se eles estiverem em outro LMS, <strong>migrar<\/strong> comece por passar neles primeiro com o <strong>Migrador de Cursos<\/strong>.<\/li>\n\n\n\n<li>A maioria dos sites oferece as duas op\u00e7\u00f5es: o curso como ponto de partida e o acompanhamento personalizado como um n\u00edvel mais avan\u00e7ado, complementar a ele.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 pronto para desenvolver a vertente de coaching do seu neg\u00f3cio, <strong>MemberPress<\/strong> e <strong>CoachKit\u2122<\/strong> gerencie cursos e treinamentos em um \u00fanico lugar, quer voc\u00ea esteja come\u00e7ando do zero ou migrando de outro LMS.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Fa\u00e7a a transi\u00e7\u00e3o de cursos para coaching sem precisar recome\u00e7ar do zero. Veja como estruturar sua expertise, migrar cursos existentes e oferecer suporte aos clientes com o MemberPress.<\/p>","protected":false},"author":73814,"featured_media":82045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1479],"tags":[1468,1605,190],"class_list":["post-81601","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coaching-site","tag-coaching-business","tag-courses-to-coaching","tag-online-course","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Transition from courses to coaching without starting over. 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