{"id":81712,"date":"2026-08-13T12:13:57","date_gmt":"2026-08-13T16:13:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=81712"},"modified":"2026-08-17T11:05:53","modified_gmt":"2026-08-17T15:05:53","slug":"how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/","title":{"rendered":"Como um professor de piano montou um neg\u00f3cio que funciona sozinho \u2013 e recuperou suas manh\u00e3s"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Warren McPherson passa suas manh\u00e3s na academia e com os filhos, e n\u00e3o na mesa de trabalho. Sua empresa de aulas de piano \u2014 que hoje conta com 14 mil alunos \u2014 funciona sem que ele precise estar presente na maior parte do tempo. Veja como ele conseguiu isso.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a98d97367b55\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a98d97367b55\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Watch_the_Full_Interview\" >Assista \u00e0 entrevista completa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#It_Started_as_a_Hobby_Not_a_Plan\" >Come\u00e7ou como um hobby, n\u00e3o como um plano<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Why_He_Chose_Membership_Over_Ecommerce\" >Por que ele preferiu o modelo de assinatura ao com\u00e9rcio eletr\u00f4nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Structure_Is_What_Lets_Warren_Step_Back\" >\u00c9 a estrutura que permite que Warren se afaste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Hes_Not_Adding_Courses_Constantly_and_Thats_the_Point\" >Ele n\u00e3o est\u00e1 adicionando cursos o tempo todo, e \u00e9 isso que importa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#A_Well-Oiled_System_and_a_Workday_That_Starts_at_Noon\" >Um sistema que funciona como uma engrenagem bem lubrificada e um dia de trabalho que come\u00e7a ao meio-dia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Full-Time_Since_2019\" >Em tempo integral desde 2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Where_to_Find_Warren\" >Onde encontrar Warren<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Warren McPherson s\u00f3 come\u00e7a a trabalhar ao meio-dia na maioria dos dias. Pela manh\u00e3, ele vai \u00e0 academia e cuida dos filhos. <strong>PianoLessonsWithWarren.com<\/strong> ensina piano gospel de ouvido a milhares de alunos, inteiramente online, e o projeto funciona t\u00e3o bem que Warren n\u00e3o precisa estar em sua mesa para mant\u00ea-lo em funcionamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de liberdade n\u00e3o fazia parte do plano. \u00c9 o resultado de uma decis\u00e3o: construir o neg\u00f3cio como um clube de assinantes, em vez de uma loja.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_the_Full_Interview\"><\/span>Assista \u00e0 entrevista completa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sg5vrICwMoWAZFtOl04YxRPfpnBhKm1jUeN2d6cX9kiJSVHL3yuG7ETqb8zD\"><div class=\"responsive-video\"><iframe title=\"Esse professor de piano passou de enviar DVDs pelo correio para um neg\u00f3cio de assinaturas em tempo integral (@pianolessonwithwarren)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G22BolASVRk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; Como um professor de piano criou um NEG\u00d3CIO SUSTENT\u00c1VEL QUE LHE DEVOULAS AS MANH\u00c3S<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Started_as_a_Hobby_Not_a_Plan\"><\/span>Come\u00e7ou como um hobby, n\u00e3o como um plano<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nos primeiros anos, Warren apenas postava v\u00eddeos de piano porque as pessoas pediam para ele fazer isso. Ele n\u00e3o dava muita import\u00e2ncia a isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMesmo nos primeiros anos, eu encarava isso como um hobby, porque n\u00e3o achava que pudesse se tornar uma fonte principal de renda. Mas, mesmo naquela \u00e9poca, nunca pensei de verdade em como poderia transformar isso em uma carreira de longo prazo.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o havia nenhum plano de cinco anos. Ele estava apenas atendendo aos pedidos, um por um, muito antes de lhe ocorrer que isso poderia ser o trabalho em si \u2014 sem falar que era um trabalho que lhe devolvia o tempo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1480\" height=\"1000\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/PianoLessonsWithWarren.svg\" alt=\"\" class=\"wp-image-81715\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_He_Chose_Membership_Over_Ecommerce\"><\/span>Por que ele preferiu o modelo de assinatura ao com\u00e9rcio eletr\u00f4nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em determinado momento, Warren teve que decidir como queria vender o que havia constru\u00eddo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\">Com\u00e9rcio eletr\u00f4nico<\/a> \u2013 a venda de downloads individuais, um por um \u2013 n\u00e3o se adequava ao que o ensino de piano realmente exige, e isso significava que Warren precisava se envolver em todas as transa\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aprender a tocar um instrumento n\u00e3o \u00e9 algo que se consiga de forma aleat\u00f3ria. <strong>Voc\u00ea precisa de orienta\u00e7\u00e3o para passar por isso<\/strong>, desenvolvendo diferentes \u00e1reas de conhecimento na ordem correta, e voc\u00ea se beneficia por fazer parte de uma comunidade de outras pessoas que est\u00e3o fazendo a mesma coisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMuitas pessoas pensam na m\u00fasica da seguinte forma: \u2018Ah, eu s\u00f3 quero aprender a tocar piano, preciso sentar ao piano e descobrir quais teclas tocar\u2019. Mas h\u00e1 muito mais envolvido no aprendizado da m\u00fasica \u2014 \u00e9 preciso ter conhecimento te\u00f3rico, treinamento auditivo, compreens\u00e3o dos acordes e desenvolvimento da t\u00e9cnica.\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem diferentes categorias, e a <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/\">modelo de associa\u00e7\u00e3o<\/a> \u201dme permite reunir tudo isso em um m\u00e9todo passo a passo.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele compara isso ao funcionamento da escola: \u201c\u00c9 mais ou menos como quando voc\u00ea vai \u00e0 escola: estuda um pouco de matem\u00e1tica, um pouco de ci\u00eancias, um pouco disso, um pouco daquilo. Com a m\u00fasica \u00e9 a mesma coisa.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/pt\/blog\/faqs-for-starting-a-membership-site\/\">filia\u00e7\u00e3o<\/a> que ele incorpore tudo isso \u00e0 pr\u00f3pria estrutura, em vez de orientar pessoalmente cada aluno nesse processo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structure_Is_What_Lets_Warren_Step_Back\"><\/span>\u00c9 a estrutura que permite que Warren se afaste<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O ponto central da ades\u00e3o de Warren \u00e9 a estrutura. <a href=\"https:\/\/memberpress.com\/pt\/docs\/member-experience-with-memberpress-circles\/\">Membros<\/a> saber <strong>o que praticar, quando praticar e como saber quando eles est\u00e3o prontos para a pr\u00f3xima etapa<\/strong> \u2013 tudo integrado ao pr\u00f3prio caminho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMeu programa permite que os alunos saibam o que praticar, quando praticar e alcancem metas, para que saibam quando passar para a pr\u00f3xima etapa, de forma autom\u00e1tica, sem que eu precise dizer nada.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa palavra \u2013 <a href=\"https:\/\/memberpress.com\/pt\/blog\/8-things-you-can-automate-in-your-business\/\">automatizado<\/a> \u2013 \u00e9 essa a quest\u00e3o. \u00c9 a diferen\u00e7a entre uma empresa que precisa da presen\u00e7a do Warren e outra que n\u00e3o precisa.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ele n\u00e3o est\u00e1 adicionando cursos o tempo todo, e \u00e9 isso que importa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren apenas acrescenta uma nova <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-memberpress-courses\/\">curso<\/a> a cada dois meses, mais ou menos. A base j\u00e1 est\u00e1 estabelecida, ent\u00e3o ele n\u00e3o precisa de um fluxo constante de material novo para manter tudo funcionando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O tempo restante \u00e9 dedicado a manter o <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-build-an-online-community\/\">comunidade<\/a> ativo: realizando sess\u00f5es de perguntas e respostas ao vivo, organizando um Clube de Transcri\u00e7\u00e3o e publicando mais conte\u00fado em seus quatro canais para continuar atraindo novos alunos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cExistem diferentes tipos de conte\u00fado que eu ofere\u00e7o al\u00e9m dos cursos regulares. Tenho an\u00e1lises mensais de v\u00eddeos dos alunos\u2026 Realizo chamadas ao vivo semanais, sess\u00f5es em grupo\u2026 Tenho o Clube de Transcri\u00e7\u00e3o, que tem como objetivo ensinar \u00e0s pessoas a habilidade de ouvir uma m\u00fasica e descobrir tudo sobre ela.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E sobre de onde vem esse crescimento cont\u00ednuo: \u201cMinhas quatro principais plataformas s\u00e3o o YouTube \u2014 a maior delas \u2014, seguido pelo Facebook, depois o TikTok e, por fim, o Instagram.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Well-Oiled_System_and_a_Workday_That_Starts_at_Noon\"><\/span>Um sistema que funciona como uma engrenagem bem lubrificada e um dia de trabalho que come\u00e7a ao meio-dia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren criou um sistema uma vez, e agora ele funciona sozinho \u2014 e \u00e9 por isso que ele n\u00e3o precisa come\u00e7ar o dia cedo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cN\u00e3o dedico muitas horas por dia a isso. Agora tenho um sistema que funciona muito bem. Na verdade, na maioria dos dias, nem come\u00e7o a trabalhar antes do meio-dia. Passo a manh\u00e3 indo \u00e0 academia e curtindo com meus filhos.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parte do que torna isso poss\u00edvel \u00e9 o quanto ele gosta de criar o pr\u00f3prio site. <strong>Warren adora a flexibilidade que o WordPress lhe oferece para personalizar tudo exatamente do jeito que ele quer<\/strong> \u2013 e ele usa <a href=\"https:\/\/memberpress.com\/pt\/docs\/overview-of-using-the-developer-tools\/\">Ferramentas de desenvolvimento do MemberPress<\/a> para conectar o site a um aplicativo que ele mesmo desenvolveu, de modo que funcionem como um \u00fanico sistema, em vez de duas coisas separadas simplesmente unidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAdoro poder personalizar o funcionamento de tudo, e fa\u00e7o isso por meio de plugins\u2026 Com certeza uso o complemento de ferramentas de desenvolvedor, porque \u00e9 assim que consigo interagir com o aplicativo \u2013 a MemberPress administra a assinatura, ent\u00e3o n\u00e3o preciso passar pelo sistema da Apple para isso.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Full-Time_Since_2019\"><\/span>Em tempo integral desde 2019 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren passou a atuar online como 100% em 2019, bem na \u00e9poca em que seu filho nasceu. Ele n\u00e3o conseguia conciliar dar aulas presenciais, fazer cerca de 200 shows por ano com uma banda e administrar o site, tudo ao mesmo tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAcho que n\u00e3o consigo criar um filho e fazer tudo isso \u2014 algo vai ter que ficar de lado.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O site ficou. Todo o resto foi embora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAinda bem que fiz isso, porque, assim que consegui me dedicar em tempo integral, tamb\u00e9m percebi o crescimento.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde ent\u00e3o, n\u00e3o parou mais de crescer, <strong>porque o modelo de assinatura lhe proporcionou um neg\u00f3cio capaz de crescer sem exigir, em troca, mais do seu tempo.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um hobby que ele nunca imaginou que fosse dar em alguma coisa acabou se transformando em um neg\u00f3cio que lhe devolveu suas manh\u00e3s \u2014 porque ele o criou como um servi\u00e7o por assinatura, em vez de uma loja, estruturado de forma a funcionar sem que ele precise estar presente na maior parte do tempo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_Find_Warren\"><\/span>Onde encontrar Warren<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren leciona na <a href=\"http:\/\/www.pianolessonswithwarren.com\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PianoLessonsWithWarren.com<\/strong>,<\/a> e voc\u00ea vai encontr\u00e1-lo com o mesmo nome \u2013 Aulas de Piano com Warren \u2013 no <a href=\"https:\/\/www.youtube.com\/@pianolessonwithwarren\" title=\"\">YouTube<\/a>, <a href=\"https:\/\/www.facebook.com\/Pianolessonwithwarren\/\" title=\"\">Facebook<\/a>, <a href=\"https:\/\/www.tiktok.com\/@piano_lesson_with_warren\" title=\"\">TikTok<\/a>e <a href=\"https:\/\/www.instagram.com\/piano_lesson_with_warren\/\" title=\"\">Instagram<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Est\u00e1 pensando em criar um plano de assinatura em vez de vender conte\u00fado avulso?<\/strong> <a href=\"https:\/\/memberpress.com\/pt\/addons\/developer-tools\/\">Ferramentas para desenvolvedores do MemberPress<\/a> Deixe seu site se comunicar com tudo o que voc\u00ea desenvolver a partir dele \u2013 da mesma forma que Warren conecta seu pr\u00f3prio aplicativo. <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">Veja o que o MemberPress pode fazer pelo seu site.<\/a><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Gostou desta entrevista? Inscreva-se no\u00a0<a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\">Canal MemberPress no YouTube<\/a>\u00a0para mais conversas com donos de sites de assinatura e empreendedores online que est\u00e3o construindo neg\u00f3cios em torno do que amam.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Veja como Warren McPherson transformou um hobby em um pr\u00f3spero neg\u00f3cio baseado em assinaturas que funciona sem a necessidade de envolvimento constante, utilizando o MemberPress e o WordPress.<\/p>","protected":false},"author":73814,"featured_media":82047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[792,854],"tags":[1608,1607],"class_list":["post-81712","post","type-post","status-publish","format-standard","has-post-thumbnail","category-courses","category-use-case","tag-memberpress-case-studies","tag-warren-mcpherson","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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