{"id":82431,"date":"2026-09-22T10:00:00","date_gmt":"2026-09-22T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=82431"},"modified":"2026-09-24T12:18:27","modified_gmt":"2026-09-24T16:18:27","slug":"brian-lund-fitness-coach","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/brian-lund-fitness-coach\/","title":{"rendered":"De corretor da bolsa a coach de sucesso: a hist\u00f3ria de Brian Lund"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Brian Lund passou 15 anos <\/em>como corretor da bolsa<em> antes mesmo de pensar em abrir seu pr\u00f3prio neg\u00f3cio. Veja como dar aulas particulares de gra\u00e7a para amigos, como atividade paralela, acabou levando-o a deixar o setor financeiro de vez.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad0028530f30\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad0028530f30\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/brian-lund-fitness-coach\/#Watch_The_Full_Interview\" >Assista \u00e0 entrevista completa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/brian-lund-fitness-coach\/#Behind_the_Desk\" >Atr\u00e1s da mesa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/brian-lund-fitness-coach\/#From_Free_Advice_to_a_Side_Hustle\" >De conselhos gratuitos a um trabalho paralelo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/brian-lund-fitness-coach\/#Making_the_Switch_to_Full_Time\" >A transi\u00e7\u00e3o para o trabalho em tempo integral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/brian-lund-fitness-coach\/#Building_It_One_Iteration_at_a_Time\" >Construindo, uma itera\u00e7\u00e3o de cada vez<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/brian-lund-fitness-coach\/#What_Hed_Tell_You\" >O que ele diria a voc\u00ea<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, Brian Lund dirige a Body Boost by Brian, uma <a href=\"https:\/\/memberpress.com\/pt\/fitness-membership-sites\/\" title=\"\">neg\u00f3cio de coaching on-line <\/a>que j\u00e1 trabalhou com quase mil pessoas. Ele criou o projeto sem ter forma\u00e7\u00e3o em administra\u00e7\u00e3o nem conhecimentos t\u00e9cnicos, apenas com a disposi\u00e7\u00e3o de ajudar quem quer que pedisse ajuda e, mais tarde, com a coragem de se dedicar a isso em tempo integral. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 cinco anos, nada disso existia ainda. Havia apenas um corretor da bolsa com cerca de 30 e poucos anos que nem pensava em abrir uma empresa. Ele compartilhou sua hist\u00f3ria de sucesso conosco como parte da nossa s\u00e9rie \u201cMemberPress Founder\u201d no YouTube. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_The_Full_Interview\"><\/span>Assista \u00e0 entrevista completa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"WILMF6JrZlfhYND\"><div class=\"responsive-video\"><iframe title=\"&quot;Meu chefe riu de mim!&quot; DAS FINAN\u00c7AS AO FITNESS: Como @BrianThomasLund largou a carreira para se tornar instrutor de fitness\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lRdwUYGheuY?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Behind_the_Desk\"><\/span>Atr\u00e1s da mesa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brian trabalhou por 15 anos como corretor da bolsa \u2013 com as licen\u00e7as S\u00e9rie 7, S\u00e9rie 63 e todas as demais \u2013, como funcion\u00e1rio efetivo do Morgan Stanley. Isso tamb\u00e9m significava passar oito, nove e, \u00e0s vezes, dez horas por dia sentado em uma mesa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No final dos 30 anos, um susto com a sa\u00fade o levou a fazer algumas mudan\u00e7as, e ele acabou contratando um personal trainer para ajud\u00e1-lo a alcan\u00e7ar seus objetivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi essa experi\u00eancia que o fez se apaixonar pelas mudan\u00e7as que estava promovendo e pela pr\u00f3pria atividade de treinador. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ver outra pessoa orient\u00e1-lo ao longo de um processo fez com que ele percebesse o que realmente era necess\u00e1rio para ajudar algu\u00e9m a alcan\u00e7ar resultados. E ele queria ser essa pessoa para os outros.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Free_Advice_to_a_Side_Hustle\"><\/span>De conselhos gratuitos a um trabalho paralelo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s cerca de cinco meses trabalhando com seu pr\u00f3prio treinador, \u201cEssas sementes simplesmente foram plantadas na minha mente\u201d, diz ele. \u201cTudo bem, eu quero ser treinador. Eu quero fazer isso.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele ainda n\u00e3o desistiu de nada. Ele s\u00f3 come\u00e7ou a dizer \u201csim\u201d quando as pessoas perguntavam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os colegas de trabalho e amigos perceberam a mudan\u00e7a e queriam saber o que ele tinha feito. Ent\u00e3o, ele se ofereceu para explicar tudo a eles <strong>de gra\u00e7a<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso n\u00e3o durou muito tempo. \u201cCheguei a um ponto em que, na verdade, estava trabalhando com v\u00e1rias pessoas de gra\u00e7a\u201d, diz ele. \u201cDurante o dia, trabalho como corretor da bolsa; \u00e0 noite, dou aulas particulares. Estou muito ocupado agora.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trabalhar de gra\u00e7a enquanto criava quatro filhos deixou de ser vi\u00e1vel, ent\u00e3o <a href=\"https:\/\/memberpress.com\/pt\/blog\/secret-to-pricing-coaching-services\/\" title=\"\">ele come\u00e7ou a atacar<\/a>. Ainda era um trabalho de meio per\u00edodo; eu continuava trabalhando em tempo integral na Morgan Stanley durante o dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele considera esse per\u00edodo uma das fases mais importantes de seu desenvolvimento como t\u00e9cnico, pois alcan\u00e7ar resultados para si mesmo e alcan\u00e7ar resultados para outra pessoa acabaram sendo duas habilidades completamente diferentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEu realmente me desenvolvi como coach durante esse per\u00edodo\u201d, diz ele, \u201ccompreendendo o que \u00e9 preciso para realmente ajudar as pessoas a superar seus obst\u00e1culos\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o tempo, a carga de trabalho com clientes em regime de meio per\u00edodo acabou por sobrecarreg\u00e1-lo. Ent\u00e3o chegou o dia que mudou completamente suas contas: ele ganhou mais dinheiro como coach em um \u00fanico dia do que jamais havia ganho em um dia na Morgan Stanley. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEu pensei: \u201dTudo bem, eu consigo fazer isso\u201c\u201d, diz ele. \u201cSe eu me empenhar de verdade nisso, poderia fazer isso em tempo integral.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Making_the_Switch_to_Full_Time\"><\/span>A transi\u00e7\u00e3o para o trabalho em tempo integral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acreditar que ele poderia fazer isso e realmente fazer eram duas coisas diferentes. Brian tinha uma hipoteca, quatro filhos e uma esposa que nunca havia trabalhado fora de casa. Todo o equil\u00edbrio financeiro dependia dele. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFoi angustiante, de partir o cora\u00e7\u00e3o\u201d, diz ele. \u201cEu era funcion\u00e1rio efetivo no Morgan Stanley. Tinha todas as minhas licen\u00e7as, tinha tudo.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele escreveu sua carta de demiss\u00e3o \u00e0 noite. Na entrevista de sa\u00edda, seu chefe disse que ele estava abrindo m\u00e3o de suas licen\u00e7as para se tornar um instrutor de gin\u00e1stica e riu dele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAinda havia muito medo\u201d, admite Brian. Alguns meses como treinador em tempo parcial tinham sido \u00f3timos; outros o faziam sentir-se grato por ainda ter seu emprego diurno como receptor. Mas ele j\u00e1 tinha visto a prova disso e j\u00e1 havia desenvolvido essa convic\u00e7\u00e3o. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--1024x692.png\" alt=\"cita\u00e7\u00e3o do empres\u00e1rio Brian Lund\" class=\"wp-image-82523\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--1024x692.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--768x519.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--50x34.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--252x170.png 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--840x568.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--1012x684.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--700x473.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--156x105.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian--1080x730.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/09\/Brian-.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O momento de que ele mais se lembra \u00e9 o de descer a escadaria do Morgan Stanley pela \u00faltima vez, com uma caixa com seus pertences nas m\u00e3os. \u201cNunca mais vou voltar\u201d, disse a si mesmo. \u201cVou fazer isso. Vou fazer isso.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naquela noite, ele chamou seus dois filhos mais velhos para conversar na cozinha. Ele passara anos dizendo a eles que a disciplina muda a vida, que eles poderiam fazer qualquer coisa que decidissem fazer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora ele estava deixando o emprego para provar isso. \u201cChegou a hora de eu colocar meu dinheiro onde est\u00e1 minha boca\u201d, disse ele a eles. \u201cChegou a hora de eu mostrar, n\u00e3o s\u00f3 falar.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olhando para tr\u00e1s, ele diz que aquela conversa contribuiu tanto para mant\u00ea-lo comprometido quanto qualquer outra coisa. \u201cN\u00e3o posso retratar essas palavras. N\u00e3o posso voltar atr\u00e1s no que disse.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tamb\u00e9m n\u00e3o foi com calma. \u201cFui direto com tudo\u201d, diz ele. \u201cJ\u00e1 n\u00e3o tenho mais aquele emprego em tempo integral; vou arrasar nisso.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_It_One_Iteration_at_a_Time\"><\/span>Construindo, uma itera\u00e7\u00e3o de cada vez<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O in\u00edcio n\u00e3o foi nada glamoroso. Antes que sua p\u00e1gina come\u00e7asse a gerar tr\u00e1fego de verdade, Brian estava nas pr\u00f3prias mensagens diretas do Instagram, entrando em contato com qualquer pessoa que interagisse com seus stories e <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-more-personal-training-clients\/\" title=\"\">oferecendo-se para ajud\u00e1-los a definir metas<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFoi exaustivo\u201d, diz ele. \u201cSimplesmente n\u00e3o gosto de responder mensagens diretas.\u201d Ele persistiu at\u00e9 que o interesse por parte dos clientes come\u00e7ou a crescer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O site dele j\u00e1 passou por v\u00e1rias reformula\u00e7\u00f5es; a vers\u00e3o atual \u00e9 a terceira, e ele \u00e9 o primeiro a admitir que <a href=\"https:\/\/memberpress.com\/pt\/blog\/set-up-business-coaching-site-wordpress\/\" title=\"\">ele n\u00e3o entende muito de tecnologia<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que fica evidente em seus textos publicit\u00e1rios \u00e9 uma tradi\u00e7\u00e3o que ele adquiriu aos 20 e poucos anos, bem antes de se dedicar \u00e0s finan\u00e7as, quando um amigo que tinha um neg\u00f3cio paralelo o apresentou a profissionais de marketing de resposta direta, como <a href=\"https:\/\/magneticmarketing.com\/aboutmm\" title=\"\">Dan Kennedy<\/a>. \u201cIsso tem me ajudado bastante na hora de escrever minhas legendas\u201d, diz Brian, \u201cde uma forma que desperte uma rea\u00e7\u00e3o emocional no p\u00fablico\u201d.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brian j\u00e1 ultrapassou h\u00e1 muito tempo a marca de quase mil clientes. \u201cPreciso fazer algumas mudan\u00e7as\u201d, diz ele, \u201cmas ainda n\u00e3o fiz, porque simplesmente funciona.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grande parte de sua base inicial de clientes surgiu por meio do boca a boca. \u00c0 medida que as pessoas com quem ele havia trabalhado percebiam mudan\u00e7as e os amigos come\u00e7avam a perguntar como isso acontecia, a resposta costumava ser algo como \u201cbasta conversar com meu coach\u201d.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas hist\u00f3rias marcantes de clientes iniciais se tornaram a base sobre a qual sua base de seguidores nas redes sociais acabou se consolidando; pessoas que vinham acompanhando o trabalho h\u00e1 meses finalmente entraram em contato assim que viram provas suficientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gerenciar a empresa hoje em dia significa <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-scale-your-coaching-business\/\" title=\"\">gerenciar algumas centenas de clientes ao mesmo tempo<\/a>, o que, segundo ele, nunca conseguiria fazer manualmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada cliente recebe um plano elaborado de acordo com sua pr\u00f3pria agenda e estilo de vida, em vez de um programa padronizado, al\u00e9m de acompanhamento regular e uma liga\u00e7\u00e3o semanal para avaliar a semana que passou e planejar a pr\u00f3xima. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo passa por <a href=\"https:\/\/memberpress.com\/pt\/blog\/coachkit-online-coaching-platform\/\" title=\"\">um sistema que ele mesmo montou<\/a>. \u201cDe jeito nenhum eu conseguiria dar conta disso sem isso\u201d, diz ele. \u201cBasicamente, isso me permitiu expandir.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Hed_Tell_You\"><\/span>O que ele diria a voc\u00ea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brian resume toda a trajet\u00f3ria (carreira na \u00e1rea financeira, trabalho paralelo, carta de demiss\u00e3o e tudo mais) em uma \u00fanica frase: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA autoconfian\u00e7a se constr\u00f3i ao repetir a\u00e7\u00f5es desafiadoras. Quando voc\u00ea acredita profundamente em si mesmo e no que \u00e9 capaz de fazer, vai se aventurar em todo tipo de coisa legal e viver a vida dos seus sonhos.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele n\u00e3o pretende desacelerar. Seu objetivo declarado agora \u00e9 alcan\u00e7ar o maior n\u00famero poss\u00edvel de pessoas da maneira mais profunda poss\u00edvel, e ele j\u00e1 est\u00e1 trabalhando na pr\u00f3xima vers\u00e3o do neg\u00f3cio, embora diga que ainda h\u00e1 um bom tempo pela frente e que n\u00e3o tem pressa em deixar a primeira vers\u00e3o para tr\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode encontr\u00e1-lo como \u201cBody Boost by Brian\u201d em <a href=\"https:\/\/bodyboostbybrian.com\">bodyboostbybrian.com<\/a>, ou procure por Brian Thomas Lund em qualquer plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quer aprender com mais empreendedores como esse? <a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\" title=\"\"><strong>Inscreva-se no nosso canal do YouTube<\/strong> <\/a>pelo resto da nossa <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/tag\/founder-series\/\" title=\"\">S\u00e9rie \u201cFundadores de Empresas\u201d<\/a><\/strong>, onde conversamos com donos de neg\u00f3cios online para saber como eles come\u00e7aram, o que est\u00e1 dando certo e o que aprenderam ao longo do caminho.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Brian Lund trabalhou como corretor da bolsa por 15 anos antes de abrir, paralelamente, uma empresa de coaching. 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