{"id":82603,"date":"2026-10-06T12:46:50","date_gmt":"2026-10-06T16:46:50","guid":{"rendered":"https:\/\/memberpress.com\/?p=82603"},"modified":"2026-09-17T11:16:03","modified_gmt":"2026-09-17T15:16:03","slug":"classic-baseball-broadcasts","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/classic-baseball-broadcasts\/","title":{"rendered":"A IA acabou com o tr\u00e1fego dele. Ent\u00e3o, ele criou um neg\u00f3cio baseado em assinaturas"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong>Tom Hannon passou anos transformando um site sobre a hist\u00f3ria do beisebol em um site com milh\u00f5es de visualiza\u00e7\u00f5es mensais \u2014 e depois viu a busca por IA, discretamente, levar embora a maior parte desse tr\u00e1fego. <\/strong><\/em><br><br><em><strong>A resposta dele foi criar algo pelo qual os leitores paguem para fazer parte, em vez de algo pelo qual eles simplesmente passem de passagem.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac544b5e1938\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac544b5e1938\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/classic-baseball-broadcasts\/#Watch_the_Full_Interview\" >Assista \u00e0 entrevista completa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/classic-baseball-broadcasts\/#When_Your_Traffic_Model_Stops_Working%E2%80%A6\" >Quando seu modelo de tr\u00e1fego deixa de funcionar\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/classic-baseball-broadcasts\/#%E2%80%A6_Build_Something_Worth_Paying_For\" >\u2026 Crie algo pelo qual valha a pena pagar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/classic-baseball-broadcasts\/#What_MemberPress_Runs_Behind_the_Scenes\" >O que o MemberPress faz nos bastidores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/classic-baseball-broadcasts\/#The_Parts_that_are_Still_Hard\" >As partes que ainda s\u00e3o dif\u00edceis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/classic-baseball-broadcasts\/#Where_AI_Fits_Now\" >O papel atual da IA<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_the_Full_Interview\"><\/span>Assista \u00e0 entrevista completa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"OUzrSJwdgnDKQCj8FGY4H92TEx6cmtu\"><div class=\"responsive-video\"><iframe title=\"A IA acabou com o tr\u00e1fego do site dele, ent\u00e3o ele transformou sua paix\u00e3o em um site de assinaturas (@ThisDayInBaseball)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/T2oeRV9x3Wg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tom Hannon tem sido empreendedor durante toda a sua vida profissional: come\u00e7ou distribuindo jornais aos 10 anos, o que se transformou em um verdadeiro neg\u00f3cio aos 20, e depois passou quase 30 anos editando e distribuindo revistas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele montou essa mesma empresa de distribui\u00e7\u00e3o em tr\u00eas ocasi\u00f5es diferentes: vendeu-a em 1997, reconstruiu-a em 2000, vendeu-a novamente em 2006, reconstruiu-a mais uma vez em 2012 e vendeu-a mais uma vez em 2017. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele sabe como \u00e9 quando um modelo de neg\u00f3cios chega ao fim. Ele viu isso acontecer novamente com seu pr\u00f3prio site de conte\u00fado, e, dessa vez, a causa foi a IA.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Your_Traffic_Model_Stops_Working%E2%80%A6\"><\/span>Quando seu modelo de tr\u00e1fego deixa de funcionar\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2018, depois que uma les\u00e3o o obrigou a deixar o ramo de distribui\u00e7\u00e3o, Tom lan\u00e7ou <em><a href=\"https:\/\/thisdayinbaseball.com\/\" title=\"\">Neste dia no beisebol.<\/a><\/em> \u00c9 um site criado com base em uma ideia simples: seja qual for a data de hoje, aqui est\u00e1 tudo o que aconteceu nessa data na hist\u00f3ria do beisebol. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deu certo. Milh\u00f5es de visualiza\u00e7\u00f5es por m\u00eas, mais de 100 mil backlinks, anos de pesquisa por tr\u00e1s de cada p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o <a href=\"https:\/\/memberpress.com\/pt\/blog\/google-proof-case-study-blending-for-good\/\" title=\"\">A pesquisa com IA foi realizada<\/a>. \u201cPassei de v\u00e1rios milh\u00f5es de visualiza\u00e7\u00f5es por m\u00eas para cem mil\u201d, diz Tom. \u201cA IA destruiu todo esse modelo. N\u00e3o faz sentido ter um site com artefatos hist\u00f3ricos, porque, n\u00e3o importa o que voc\u00ea publique, a IA vai roub\u00e1-lo de qualquer maneira.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A queda foi se intensificando ao longo de alguns anos e, em seguida, atingiu um patamar extremo em novembro e dezembro do ano passado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cO verdadeiro problema \u00e9 que n\u00e3o h\u00e1 como monetizar seu conte\u00fado se voc\u00ea n\u00e3o tiver tr\u00e1fego suficiente\u201d, diz ele. \u201cCom a receita publicit\u00e1ria, seja usando an\u00fancios program\u00e1ticos ou qualquer outra forma, \u00e9 preciso ter muito tr\u00e1fego para ganhar dinheiro de verdade. \u00c9 quase imposs\u00edvel, a menos que voc\u00ea seja algu\u00e9m como o MrBeast.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 um problema que muitas editoras est\u00e3o enfrentando neste momento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom decidiu que a solu\u00e7\u00e3o estava em um projeto paralelo que ele j\u00e1 vinha desenvolvendo h\u00e1 anos: um neg\u00f3cio em que as pessoas pagam diretamente pelo acesso, em vez de um neg\u00f3cio cuja sobreviv\u00eancia depende do que um mecanismo de busca (ou um modelo de IA) decide enviar para ele. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%A6_Build_Something_Worth_Paying_For\"><\/span>\u2026 Crie algo pelo qual valha a pena pagar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Esse projeto paralelo \u00e9 <a href=\"https:\/\/www.classicbaseballbroadcasts.com\/\" title=\"\">Transmiss\u00f5es cl\u00e1ssicas de beisebol<\/a>: um site para assinantes baseado em um acervo de \u00e1udio com transmiss\u00f5es reais de beisebol, que remonta a d\u00e9cadas. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1024x673.png\" alt=\"Captura de tela da p\u00e1gina inicial do site classicbaseballbroadcasts.com\" class=\"wp-image-82733\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1024x673.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-768x504.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-50x33.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1536x1009.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-2048x1345.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-259x170.png 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-840x552.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1041x684.png 1041w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1568x1030.png 1568w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-156x102.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1080x709.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O site est\u00e1 organizado de forma que os membros possam navegar por jogador, time, est\u00e1dio ou data. Milhares de horas de transmiss\u00f5es hist\u00f3ricas, provenientes de grava\u00e7\u00f5es doadas, do site archive.org e de cole\u00e7\u00f5es antigas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom come\u00e7ou a constru\u00ed-lo por volta de 2019, motivado, em parte, por ver seu pr\u00f3prio pai (um f\u00e3 de beisebol de longa data) acabar em uma casa de repouso sem nada para fazer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, ele transformou esse projeto pessoal em algo pelo qual as pessoas realmente pagariam para participar, m\u00eas ap\u00f3s m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele precisou de algumas tentativas para conseguir fazer essa parte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTentei fazer isso sozinho em um site do WordPress, sem um produto de assinatura de verdade, e foi incrivelmente dif\u00edcil\u201d, diz Tom. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, ele analisou o Teachable, o Soundwise, o Private Podcast e o Mighty Networks. Nenhum deles foi desenvolvido para lidar com bibliotecas de \u00e1udio de verdade, nas quais os membros pudessem navegar e fazer buscas, em vez de apenas ouvir o conte\u00fado em um feed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPassei por muitas dificuldades para chegar onde estou hoje\u201d, diz ele. Ele acabou criando o site no WordPress com <strong>MemberPress<\/strong> ao executar a camada de membros, e foi a\u00ed que finalmente funcionou.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"EpQPC2cbsrOGC5SLMPQxf6Tkq6Ed3raVDfyGIwUeWmsiYoR39KTx8pXbIL0OZldqwWhU42tmnA8a1o7D7gVzBSB1cjj4\"><div class=\"responsive-video\"><iframe title=\"Como criar um site de associa\u00e7\u00e3o no WordPress com o MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VnPcdZgMhsk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; APRENDA A CRIAR UM SITE DE ASSOCIA\u00c7\u00c3O COM O MEMBERPRESS NESTE TUTORIAL COMPLETO<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_MemberPress_Runs_Behind_the_Scenes\"><\/span>O que o MemberPress faz nos bastidores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A interface do usu\u00e1rio foi desenvolvida com o Divi e o Advanced Custom Fields, utilizando um banco de dados com milhares de horas de conte\u00fado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clique em um jogo e voc\u00ea poder\u00e1 acessar o est\u00e1dio, os locutores e todos os jogadores em campo, cada um com seu pr\u00f3prio arquivo de \u00e1udio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas o que determina se algu\u00e9m consegue ter acesso a qualquer uma dessas coisas e como paga por esse privil\u00e9gio \u00e9 <a href=\"http:\/\/memberpress.com\/pt\/\" title=\"\">MemberPress.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os membros fazem login na p\u00e1gina da conta para acessar o conte\u00fado, enviar um ticket de suporte, navegar pelo arquivo e gerenciar uma assinatura mensal ou anual, com um per\u00edodo de teste gratuito de 7 dias para come\u00e7ar. \u201cProcuramos tornar essa experi\u00eancia realmente simples\u201d, diz Tom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dois recursos se tornaram verdadeiros impulsionadores de crescimento especificamente para ele. \u201cEu uso o <a href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/\" title=\"\">op\u00e7\u00e3o de presente<\/a> e eu tenho um <a href=\"https:\/\/memberpress.com\/pt\/blog\/corporate-membership-accounts-and-how-to-price-them\/\" title=\"\">associa\u00e7\u00e3o corporativa,<\/a>\u201d diz Tom. E \u00e9 na \u00e1rea corporativa que ele est\u00e1 dedicando a maior parte de sua energia atualmente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de esperar por inscri\u00e7\u00f5es individuais, ele vende o acervo diretamente para casas de repouso como uma atividade para os residentes, um canal pelo qual j\u00e1 conseguiu v\u00e1rios clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMeu verdadeiro objetivo aqui (embora eu adorasse o Joe Baseball, aquele senhor de 50 anos que quer ouvir as partidas do Boston Braves de 1957) \u00e9 entrar em casas de repouso administradas por empresas\u201d, diz ele. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 um canal B2B que a maioria dos sites de assinatura criados por um \u00fanico fundador nunca pensa em desenvolver, e ele existe porque a MemberPress contava com a estrutura de contas necess\u00e1ria para sustent\u00e1-lo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"WHvYdcwsk7bKRay0m4te5Ex69N1QB2AiOrhzTpJoSjnV8CDUqM\"><div class=\"responsive-video\"><iframe title=\"Como oferecer contas corporativas com o MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>assistir &gt;&gt; como permitir que os usu\u00e1rios criem subcontas no Memberpress<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Parts_that_are_Still_Hard\"><\/span>As partes que ainda s\u00e3o dif\u00edceis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tom \u00e9 sincero sobre o que ainda n\u00e3o foi resolvido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cerca de 90% de novos membros chegam por meio de seu boletim informativo di\u00e1rio por e-mail; um assinante que deseja ouvir uma transmiss\u00e3o em destaque tem acesso a uma sequ\u00eancia de duas semanas antes de chegar ao acesso restrito. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De cada 200 novos assinantes da newsletter, cerca de tr\u00eas se tornam membros pagantes e dois continuam assinando ap\u00f3s o per\u00edodo de teste gratuito. Ele considera isso um pouco acima da m\u00e9dia, e isso ainda significa que a newsletter \u00e9 respons\u00e1vel pela maior parte dos neg\u00f3cios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O tr\u00e1fego org\u00e2nico e o do Facebook completam o restante, e ambos diminu\u00edram, a menos que ele pague para impulsion\u00e1-los.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A li\u00e7\u00e3o mais importante \u00e9 aquela \u00e0 qual ele sempre volta. \u201cN\u00e3o existe renda passiva. Isso \u00e9 uma grande bobagem\u201d, diz ele. \u201cO processo de vendas n\u00e3o \u00e9 linear. Ele ocorre em surtos, de maneiras que voc\u00ea nem imagina.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tamb\u00e9m teve que se controlar para n\u00e3o criar coisas de acordo com seu pr\u00f3prio gosto, em vez de atender aos gostos dos membros. \u2019Eu mesmo sou um historiador do beisebol e tenho coisas que adoro na hist\u00f3ria do beisebol, mas preciso ouvir os clientes.\u201c<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_AI_Fits_Now\"><\/span>O papel atual da IA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A rela\u00e7\u00e3o de Tom com a IA \u00e9 mais complexa do que simplesmente dizer que \u201cela destruiu meu neg\u00f3cio\u201d. Hoje, ele usa o Claude para fazer pesquisas, por meio de uma integra\u00e7\u00e3o com sua plataforma de e-mail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E ele tamb\u00e9m tem acompanhado de perto o trabalho da pr\u00f3pria MemberPress nessa \u00e1rea. \u201c<a href=\"https:\/\/memberpress.com\/pt\/blog\/ai-foundation\/\" title=\"\">Sei que a MemberPress fez o mesmo recentemente \u2013 o MCP<\/a>\u201d diz ele. \u201cNa verdade, ainda n\u00e3o usei isso para mim, mas essas s\u00e3o realmente as principais coisas que uso.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele n\u00e3o usa o ChatGPT. O que ele n\u00e3o faz \u00e9 deixar que a IA escreva o pr\u00f3prio arquivo. Ao elaborar os artigos do \u201cThis Day in Baseball\u201d, ele procurava informa\u00e7\u00f5es sobre o arremessador advers\u00e1rio, as condi\u00e7\u00f5es da partida e uma cita\u00e7\u00e3o antiga do jogo, em vez de se limitar apenas aos fatos b\u00e1sicos. \u201cO que estou realmente tentando fazer \u00e9 levar mat\u00e9rias aut\u00eanticas para as pessoas, e a IA n\u00e3o faz isso de verdade\u201d, diz ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tamb\u00e9m est\u00e1 prestes a terminar um livro. Trata-se de uma obra de refer\u00eancia sobre \u201ceste dia no beisebol\u201d, organizada por time, com links diretos para o site; assim, ao clicar em uma data, o usu\u00e1rio \u00e9 direcionado diretamente para a transmiss\u00e3o ou para a p\u00e1gina do jogador no Classic Baseball Broadcasts. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">O modelo de tr\u00e1fego do Tom foi desmontado pela pesquisa com IA praticamente da noite para o dia. O que o substituiu n\u00e3o foi um <strong>maior <\/strong>opera\u00e7\u00e3o de conte\u00fado, mas uma <strong>menor <\/strong>um modelo baseado em relacionamentos diretos e receita recorrente, em vez de visualiza\u00e7\u00f5es de p\u00e1gina. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 criando algo pelo qual as pessoas pagariam para fazer parte, <a href=\"https:\/\/memberpress.com\/pt\/features\/\">Ferramentas para membros e contas corporativas do MemberPress<\/a> foram desenvolvidos para atender tanto ao segmento de consumidores quanto ao de B2B. Os planos atuais est\u00e3o em <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\">p\u00e1gina de pre\u00e7os<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode encontrar o Tom e o arquivo em <a href=\"https:\/\/www.classicbaseballbroadcasts.com\/\" title=\"\">Transmiss\u00f5es cl\u00e1ssicas de beisebol<\/a>, ou entre em contato com ele <a href=\"https:\/\/www.linkedin.com\/in\/thomasphannonjr\" title=\"\">diretamente no LinkedIn<\/a>. Ele diz que fica feliz em conversar sobre beisebol, neg\u00f3cios ou ambos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quer aprender com mais empreendedores como esse? <a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\" title=\"\"><strong>Inscreva-se no nosso canal do YouTube<\/strong> <\/a>pelo resto da nossa <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/tag\/founder-series\/\" title=\"\">S\u00e9rie \u201cFundadores de Empresas\u201d<\/a><\/strong>, onde conversamos com donos de neg\u00f3cios online para saber como eles come\u00e7aram, o que est\u00e1 dando certo e o que aprenderam ao longo do caminho.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tom Hannon spent years building a baseball history site into millions of monthly views \u2014 then watched AI search quietly take most of that traffic away. His answer was building something readers pay to belong to, instead of something they just pass through. 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