Na vis\u00e3o dela, a oportunidade que a IA oferece \u00e9 tornar o design original mais valioso, e n\u00e3o menos<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n

<\/span>Assista \u00e0 entrevista completa<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Becoming_Your_Own_Boss\"><\/span>Tornando-se seu pr\u00f3prio chefe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tamara Morrison j\u00e1 vendeu mais de 15.000 modelos por meio de <a href=\"https:\/\/www.31palms.com\/\" title=\"\">Est\u00fadio Thirty One Palms<\/a>, uma combina\u00e7\u00e3o de modelos exclusivos do Canva e de sites, al\u00e9m de uma assinatura paga, o <a href=\"https:\/\/membership.31palms.com\/\" title=\"\">Cole\u00e7\u00e3o de Modelos Empresariais<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-1024x622.jpg\" alt='Screenshot of 31 Palms Studio membership \"Business Template Collective\"' class=\"wp-image-82737\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-1024x622.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-300x182.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-768x467.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-50x30.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-280x170.jpg 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-840x510.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-1125x684.jpg 1125w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-700x425.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-156x95.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311-1080x656.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Screenshot-2026-09-17-at-160311.jpg 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Empreendedores aut\u00f4nomos, coaches, assistentes virtuais que gerenciam v\u00e1rias marcas de clientes, donos de lojas online que vendem de tudo, desde velas at\u00e9 camisetas: todo tipo de pessoa, em setores que ela diz que nunca teria imaginado, usa seus designs para construir seus neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela chegou l\u00e1 ao desistir de algo que, segundo ela mesma, estava indo bem. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ap\u00f3s oito anos trabalhando como designer gr\u00e1fica aut\u00f4noma, \u201ceu meio que acordava de manh\u00e3 com medo de abrir meu e-mail\u201d, diz ela. \u201cO que eles v\u00e3o querer agora? V\u00e3o ser 10 mil perguntas e v\u00e3o reclamar de alguma coisa.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O problema n\u00e3o era nenhum cliente em particular. Era a pr\u00f3pria natureza do trabalho. \u201cNa verdade, eu n\u00e3o tenho um neg\u00f3cio\u201d, ela se lembra de ter percebido. \u201cTenho apenas um emprego com cem chefes. A recompensa por concluir um projeto \u00e9 ter que sair em busca de mais trabalho. N\u00e3o h\u00e1 nada que se construa.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Burnt_Out_to_Taking_Back_The_Reins\"><\/span>Do esgotamento \u00e0 retomada do controle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em 2019, ainda esgotada e em busca de uma sa\u00edda, Tamara encontrou algu\u00e9m na internet <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-digital-products-on-wordpress\/\">venda de modelos de design<\/a>. \u201cEla n\u00e3o \u00e9 exatamente mais talentosa ou mais inteligente do que qualquer outra pessoa, mas est\u00e1 vendendo esses modelos\u201d, Tamara se lembra de ter pensado. \u201cEu poderia fazer isso.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela come\u00e7ou com modelos do Photoshop para fot\u00f3grafos e, depois, passou a usar o Canva quando um n\u00famero suficiente de clientes pediu isso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O momento acabou sendo quase perfeito: o Canva estava come\u00e7ando a se tornar uma plataforma de peso e, em menos de um ano, a pandemia fez a demanda por modelos disparar, \u00e0 medida que as pessoas corriam para abrir neg\u00f3cios em casa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela come\u00e7ou vendendo no Etsy e, em seguida, criou seu pr\u00f3prio site em cerca de um ano, pois j\u00e1 conhecia o WordPress por causa de seu trabalho como freelancer e n\u00e3o queria que seu neg\u00f3cio dependesse totalmente da plataforma de outra empresa. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-1024x692.png\" alt=\"Cart\u00e3o com cita\u00e7\u00e3o, apresentando um sinal de abertura de aspas na cor azul-petr\u00f3leo sobre fundo azul e texto em branco sobre ser dono do seu pr\u00f3prio site, de Tamara Morrison.\" class=\"wp-image-82744\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-1024x692.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-768x519.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-50x34.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-252x170.png 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-840x568.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-1012x684.png 1012w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-700x473.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-156x105.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms-1080x730.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/Why-use-WordPress-Tamara-Morrison-31-Palms.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Deixar de lado o trabalho com os clientes demorou mais do que ela esperava; ela manteve alguns clientes por um tempo, em parte por se sentir culpada, antes de parar de vez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Flexible_Business_Model_One-Off_Bundles_and_Membership_Tiers\"><\/span>Um modelo de neg\u00f3cios flex\u00edvel: pacotes \u00fanicos e n\u00edveis de assinatura<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aproximadamente dois ter\u00e7os a tr\u00eas quartos dos clientes da Thirty One Palms compram um pacote \u00fanico. O restante se inscreve no Business Template Collective, uma assinatura que inclui todas as cole\u00e7\u00f5es do Canva (os modelos de sites s\u00e3o vendidos separadamente, embora os assinantes tenham direito ao desconto 50% na compra deles). \u201cEssa \u00e9, sem d\u00favida, a melhor promo\u00e7\u00e3o que j\u00e1 fiz\u201d, diz ela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela deliberadamente n\u00e3o criou o plano de assinatura como uma assinatura mensal simples. \u201cTecnicamente, algu\u00e9m poderia pagar $27 e ter acesso a todos os meus modelos, e eu pensei: \u201disso n\u00e3o vai funcionar para mim\u2019\u201d, diz ela. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, os membros compram primeiro um pacote de acesso, <a href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/\">tr\u00eas meses, seis meses ou vital\u00edcio, antes do in\u00edcio de qualquer cobran\u00e7a mensal<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A op\u00e7\u00e3o vital\u00edcia, em particular, \u00e9 escolhida por assistentes virtuais e freelancers de marketing que utilizam os modelos em v\u00e1rias marcas de clientes ao mesmo tempo, algo que a licen\u00e7a dela permite explicitamente. \u201cGosto de manter as coisas bem, bem simples, e <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-price-memberships\/\">e tamb\u00e9m garantir que seja justo para as pessoas.<\/a>\"<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Crie seu pr\u00f3prio site de assinaturas<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_People_Find_Thirty_One_Palms\"><\/span>Como as pessoas descobrem a Thirty One Palms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A maior parte do tr\u00e1fego dela ainda vem do Etsy e das buscas org\u00e2nicas no Google, al\u00e9m de um \u00fanico an\u00fancio em formato de carrossel no Facebook que, segundo ela, est\u00e1 no ar, sem altera\u00e7\u00f5es, h\u00e1 dois anos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O alcance org\u00e2nico no Instagram e no YouTube ficou mais dif\u00edcil, e o que vende tamb\u00e9m mudou: um pacote com 12 modelos para o Instagram costumava ser suficiente por si s\u00f3. Agora, \u00e9 preciso oferecer mais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_she_built_on_WordPress_instead_of_Shopify\"><\/span>Por que ela optou pelo WordPress em vez do Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tamara j\u00e1 utilizou praticamente todas as principais plataformas, incluindo Shopify, Wix e Squarespace, desde seus anos como freelancer. Mas abrir seu pr\u00f3prio neg\u00f3cio nunca foi realmente uma d\u00favida. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGostei de poder personalizar tudo\u201d, diz ela. \u201cSou muito exigente quando se trata de personalizar e deixar tudo perfeito e exatamente do jeito que eu quero, ent\u00e3o <a href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\">O WordPress foi a melhor op\u00e7\u00e3o para isso<\/a>.\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela mesma criou todo o site:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" rel=\"nofollow sponsored\">Elementor<\/a> para as p\u00e1ginas,<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/checkoutwc\/\" rel=\"nofollow sponsored\">CheckoutWC<\/a> para o carrinho,<\/li>\n\n\n\n<li>Flodesk para e-mail, <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/tidio\/main\/\" rel=\"nofollow sponsored\">Tidio<\/a> para conversar,<\/li>\n\n\n\n<li>Nudgify para prova social,<\/li>\n\n\n\n<li>e <a href=\"http:\/\/memberpress.com\/pt\/plans\/pricing\/\">MemberPress<\/a> para associa\u00e7\u00f5es e assinaturas<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O motivo principal vai al\u00e9m da prefer\u00eancia pessoal. \u201cAs pessoas nem sempre sabem que a Shopify ainda \u00e9 dona da sua plataforma, do seu site\u201d, diz ela. \u201cEles podem desativar seu site a qualquer momento que quiserem. Na verdade, voc\u00ea n\u00e3o \u00e9 dono do seu site, ao contr\u00e1rio da Shopify. Por isso, quero ser dona do meu site. Quero ser dona desses arquivos e desse c\u00f3digo.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso tamb\u00e9m fica evidente no perfil de quem compra com ela. Muitos de seus clientes chegam depois de passar por uma situa\u00e7\u00e3o exatamente igual \u00e0quela da qual ela mesma costumava fugir: um designer freelancer ou desenvolvedor web que pegou o dinheiro, fez metade do trabalho e desapareceu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEu ou\u00e7o isso o tempo todo\u201d, diz ela. \u201c\u00c9 como se o trabalho estivesse pela metade e, de repente, a pessoa simplesmente n\u00e3o respondesse mais, e ela n\u00e3o tem nenhum controle sobre o projeto porque n\u00e3o sabe como usar a plataforma. Ela n\u00e3o consegue fazer login.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seus modelos devolvem \u00e0s pessoas o controle que um projeto paralisado lhes tira.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_5b562005f99d5c8aaed45aaf4b6dc26d\" href=\"http:\/\/Memberpress.com\/plans\/pricing\" rel=\"nofollow\" class=\"button button-orange center\">Crie um site pr\u00f3prio com o MemberPress<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_she_sees_the_opening_AI_slop_is_making_original_design_more_valuable_not_less\"><\/span>Onde ela v\u00ea uma oportunidade: o conte\u00fado de baixa qualidade gerado por IA est\u00e1 tornando o design original mais valioso, e n\u00e3o menos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tamara concorda que os an\u00fancios gerados por IA est\u00e3o saindo pela culatra para as empresas que os veiculam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua pr\u00f3pria avalia\u00e7\u00e3o sobre como isso afeta uma empresa como a dela \u00e9 mais espec\u00edfica do que alarmante. Ela n\u00e3o \u00e9 contra a IA; ela a utiliza constantemente para pesquisas e para responder mais rapidamente \u00e0s mensagens dos clientes.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_91b4ae04b8ea6c5cc10cb897bec43944\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-membership-sites-are-using-ai-to-boost-retention-rates\/\" class=\"button button-blue center\">RELACIONADO: Como os sites de assinatura est\u00e3o usando IA para aumentar a reten\u00e7\u00e3o<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEle vai conhecendo voc\u00ea e sua empresa\u201d, diz ela, \u201ce, de certa forma, sabe como responder.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que ela n\u00e3o usa \u00e9 para o trabalho de design propriamente dito que os clientes est\u00e3o comprando. \u201cMesmo com tudo o que existe por a\u00ed, <a href=\"https:\/\/memberpress.com\/pt\/blog\/highest-selling-digital-products\/\">a abordagem com modelos ainda \u00e9, de certa forma, a melhor e mais f\u00e1cil op\u00e7\u00e3o<\/a>,\u201d, diz ela, \u201cprincipalmente se voc\u00ea estiver usando modelos para tudo, pelo menos por enquanto.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 a oportunidade que ela v\u00ea: \u00e0 medida que os an\u00fancios gerados por IA ficam mais f\u00e1ceis de identificar e de ignorar, um modelo personalizado \u2014 que ainda tenha sido criado por uma pessoa de verdade \u2014 se destaca mais do que um gerado por IA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela n\u00e3o vai fingir que sabe como tudo isso estar\u00e1 daqui a cinco ou dez anos. O Shopify e o Wix nem existiam quando ela come\u00e7ou a criar designs. Haver\u00e1 algo novo para o qual ningu\u00e9m ainda est\u00e1 criando modelos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que n\u00e3o lhe deixa d\u00favidas \u00e9 o que a levou at\u00e9 aqui, e isso se aplica tanto ao design quanto ao pr\u00f3prio neg\u00f3cio: seja o que for que ela esteja criando, em qualquer plataforma, precisa ser realmente dela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuero ser dona do meu site\u201d, diz ela. \u201cQuero ser dona desses arquivos e desse c\u00f3digo.\u201d<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_cf053a8b774d665f7d06bc05e7ca77a1\" href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"button button-orange center\">Recupere o controle do seu site de assinaturas com o MemberPress<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quer aprender com mais empreendedores como esse? <a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\" title=\"\"><strong>Confira nosso canal no YouTube<\/strong> <\/a>pelo resto da nossa <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/tag\/founder-series\/\" title=\"\">S\u00e9rie \u201cFundadores de Empresas\u201d<\/a><\/strong>, onde conversamos com donos de neg\u00f3cios online para saber como eles come\u00e7aram, o que est\u00e1 dando certo e o que aprenderam ao longo do caminho.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Tamara Morrison walked away from eight years of freelance client work to build Thirty One Palms Studio, a templates-and-membership business she owns outright, files and code included. She’s confident the AI slop flooding everyone’s feed is about to make businesses like hers more valuable, not less. 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