{"id":9289,"date":"2016-02-17T12:19:33","date_gmt":"2016-02-17T19:19:33","guid":{"rendered":"https:\/\/memberpress.com\/?p=9289"},"modified":"2025-09-04T10:59:26","modified_gmt":"2025-09-04T14:59:26","slug":"10-types-of-content-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/","title":{"rendered":"10 tipos de conte\u00fado para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"People_want_more_than_blog_posts_Branch_out_with_these_10_types_of_content_and_bring_more_visitors_to_your_site\"><\/span>As pessoas querem mais do que posts de blog. Amplie seu alcance com esses 10 tipos de conte\u00fado e atraia mais visitantes para seu site.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora as postagens de blog sejam um dos tipos mais populares de conte\u00fado para sites de associa\u00e7\u00e3o, talvez voc\u00ea queira considerar a possibilidade de adicionar alguma variedade ao seu site. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6cc4ee53884\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6cc4ee53884\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#People_want_more_than_blog_posts_Branch_out_with_these_10_types_of_content_and_bring_more_visitors_to_your_site\" >As pessoas querem mais do que posts de blog. Amplie seu alcance com esses 10 tipos de conte\u00fado e atraia mais visitantes para seu site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#1_How-to\" >1. Como fazer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#2_Lists\" >2. Listas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#3_Excerpts_from_existing_content\" >3. Trechos de conte\u00fado existente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#4_Case_studies\" >4. Estudos de caso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#5_Opinionseditorials\" >5. Opini\u00f5es\/editoriais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#6_Reviews\" >6. Avalia\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#7_Interviews\" >7. Entrevistas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#8_Infographics\" >8. Infogr\u00e1ficos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#9_Podcasts\" >9. Podcasts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#10_Videos\" >10. V\u00eddeos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#Three_Closing_Tips\" >Tr\u00eas dicas de fechamento<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#Take_your_time\" >N\u00e3o tenha pressa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#Think_outside_the_box\" >Pense fora da caixa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-types-of-content-for-your-membership-site\/#Research_and_repeat\" >Pesquisar e repetir<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Misturar as coisas de tempos em tempos mant\u00e9m seus membros envolvidos, entusiasmados e mais propensos a retornar\/renovar o tempo. Isso tamb\u00e9m pode motivar os visitantes a se tornarem membros pagantes para obter mais coisas boas.<\/p>\n\n\n\n<p>Al\u00e9m de <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" title=\"\">aumento da reten\u00e7\u00e3o<\/a> e taxas de convers\u00e3o, usar novos tipos de conte\u00fado \u00e9 uma das maneiras mais f\u00e1ceis de comercializar seu site. Quando voc\u00ea <strong>Fornecer consistentemente conte\u00fado novo e inovador<\/strong>Se o site for publicado, \u00e9 mais prov\u00e1vel que seus membros e espectadores o compartilhem com suas redes estendidas e tragam mais tr\u00e1fego para o seu site.<\/p>\n\n\n\n<p>Nesta publica\u00e7\u00e3o, analisaremos 10 tipos populares de conte\u00fado, algumas de suas melhores aplica\u00e7\u00f5es e daremos a voc\u00ea algumas dicas ao longo do caminho. Vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_How-to\"><\/span>1. Como fazer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As postagens de instru\u00e7\u00f5es est\u00e3o entre os tipos mais comuns de conte\u00fado. A melhor coisa que voc\u00ea pode fazer por um membro ou leitor \u00e9 ensin\u00e1-lo a resolver um problema que ele tem. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319103417.jpg\"><img decoding=\"async\" width=\"724\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319103417.jpg\" alt=\"Mulher explicando em um vlog sobre como fazer\" class=\"wp-image-36386\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319103417.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319103417-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319103417-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319103417-700x466.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319103417-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319103417-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Identifique o problema, apresente uma solu\u00e7\u00e3o e, em seguida, abra a porta para perguntas\/discuss\u00e3o. Seja o mais completo poss\u00edvel e tente incluir fotos, v\u00eddeos, diagramas e outros recursos visuais junto com as instru\u00e7\u00f5es escritas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Lists\"><\/span>2. Listas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As listas numeradas s\u00e3o outra forma de conte\u00fado muito popular. (Voc\u00ea est\u00e1 lendo uma agora, por acaso!)<\/p>\n\n\n\n<p>Sua lista pode ser sobre praticamente qualquer t\u00f3pico - apenas certifique-se de que ela seja o mais detalhada poss\u00edvel. Algumas ideias a serem consideradas s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recursos<\/li>\n\n\n\n<li>Principais tend\u00eancias<\/li>\n\n\n\n<li>Dicas e truques<\/li>\n\n\n\n<li>O melhor de <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Excerpts_from_existing_content\"><\/span>3. Trechos de conte\u00fado existente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea criou um e-book, um <a href=\"https:\/\/memberpress.com\/pt\/4-tips-for-building-your-mailing-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">cenoura para constru\u00e7\u00e3o de listas<\/a>ou algum outro tipo de produto, voc\u00ea pode definitivamente usar trechos dele como conte\u00fado para o seu site. Publique o trecho, adicione uma introdu\u00e7\u00e3o e n\u00e3o se esque\u00e7a de incluir um link para a vers\u00e3o completa!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Case_studies\"><\/span>4. Estudos de caso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um estudo de caso \u00e9 uma an\u00e1lise mais detalhada do que \u00e9 exatamente o seu produto ou servi\u00e7o e um exemplo real de como ele ajudou um cliente. <\/p>\n\n\n\n<p>Os estudos de caso s\u00e3o uma \u00f3tima maneira de mostrar o que voc\u00ea faz, como o faz e os resultados em tempo real que os clientes podem esperar.<\/p>\n\n\n\n<p>Alguns pontos a serem abordados em seu estudo de caso incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quem \u00e9 o cliente<\/li>\n\n\n\n<li>Qual era o problema deles<\/li>\n\n\n\n<li>Como seu produto\/servi\u00e7o proporcionou uma solu\u00e7\u00e3o bem-sucedida<\/li>\n\n\n\n<li>Uma cita\u00e7\u00e3o direta do cliente<\/li>\n\n\n\n<li>Uma chamada para a\u00e7\u00e3o (por exemplo, inscreva-se em nosso boletim informativo, confira nossa lista completa de servi\u00e7os, entre em contato conosco, etc.)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Opinionseditorials\"><\/span>5. Opini\u00f5es\/editoriais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora a maioria de n\u00f3s tente manter nosso conte\u00fado razoavelmente imparcial, nunca \u00e9 demais incluir um artigo de opini\u00e3o. Um \u00f3timo exemplo para oferecer seu ponto de vista em primeira pessoa \u00e9 quando ocorre uma grande mudan\u00e7a em seu setor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1332741385.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1332741385.jpg\" alt=\"homem apresentando sua opini\u00e3o\" class=\"wp-image-36387\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1332741385.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1332741385-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1332741385-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1332741385-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1332741385-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1332741385-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Se a sua esfera estiver se movimentando em torno de um t\u00f3pico, \u00e9 uma boa ideia entrar no assunto e oferecer sua opini\u00e3o sobre ele. Lembre-se apenas de sempre incluir um aviso de que a publica\u00e7\u00e3o \u00e9 mais opinativa do que seus leitores est\u00e3o acostumados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Reviews\"><\/span>6. Avalia\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00e3o importa se voc\u00ea est\u00e1 avaliando um livro, um produto, um servi\u00e7o, um aplicativo, um artigo ou o que for, as avalia\u00e7\u00f5es s\u00e3o uma \u00f3tima maneira de aumentar o n\u00famero de leitores. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1e919332937565821a5e32bedd399461\" href=\"https:\/\/prettylinks.com\/blog\/product-reviews-ecommerce\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA u003eu003e Pretty Links Blog: 5 raz\u00f5es para incluir avalia\u00e7\u00f5es de produtos em seu site<\/a>\n<\/div>\n\n\n\n\n<p>Uma avalia\u00e7\u00e3o ajuda a estabelecer sua autoridade como um especialista em seu campo que est\u00e1 acompanhando os lan\u00e7amentos recentes em sua esfera.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1292631244.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1292631244.jpg\" alt=\"influenciador fazendo uma avalia\u00e7\u00e3o de produto\" class=\"wp-image-36388\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1292631244.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1292631244-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1292631244-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1292631244-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1292631244-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1292631244-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Sem mencionar que voc\u00ea est\u00e1 oferecendo aos seus membros e leitores percep\u00e7\u00f5es e informa\u00e7\u00f5es valiosas sobre coisas que eles podem estar pensando em comprar, o que \u00e9 sempre \u00fatil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Interviews\"><\/span>7. Entrevistas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u00e3o importa se voc\u00ea est\u00e1 entrevistando um gigante do setor ou apenas um colega, as entrevistas s\u00e3o a melhor maneira de trazer o conhecimento especializado de uma pessoa para a sua empresa. <em>outra pessoa<\/em> para seus leitores. <\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 tem um bom n\u00famero de seguidores on-line, ficar\u00e1 surpreso com a quantidade de pessoas que est\u00e3o mais do que dispostas a fazer uma entrevista com voc\u00ea pela exposi\u00e7\u00e3o em seu site. <\/p>\n\n\n\n<p>Se voc\u00ea optar por gravar \u00e1udio\/v\u00eddeo para a entrevista ou apenas publicar uma transcri\u00e7\u00e3o por escrito, n\u00e3o se esque\u00e7a de apresentar adequadamente o entrevistado e fornecer links para obter mais informa\u00e7\u00f5es sobre ele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Infographics\"><\/span>8. Infogr\u00e1ficos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Um infogr\u00e1fico \u00e9 exatamente o que parece: informa\u00e7\u00f5es em formato gr\u00e1fico. <\/p>\n\n\n\n<p>Os infogr\u00e1ficos s\u00e3o \u00f3timos para comunicar dados, pesquisas, estat\u00edsticas, processos\/sistemas, fluxos de trabalho e muito mais, pois pegam algo complexo e o tornam mais f\u00e1cil de compreender visualmente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1317797235.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1317797235.jpg\" alt=\"pessoa que visualiza um infogr\u00e1fico on-line\" class=\"wp-image-36389\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1317797235.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1317797235-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1317797235-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1317797235-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1317797235-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1317797235-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Bons infogr\u00e1ficos s\u00e3o mais compartilhados nas m\u00eddias sociais e podem ser uma \u00f3tima ferramenta de marketing para o seu site. Se voc\u00ea n\u00e3o for um designer, d\u00ea uma olhada em <a href=\"http:\/\/piktochart.com\/\">Piktochart<\/a> para obter centenas de modelos de infogr\u00e1ficos f\u00e1ceis de personalizar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Podcasts\"><\/span>9. Podcasts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just like your favorite radio shows, podcasts are a great way to deliver information while building up your brand. Podcasts are also more \u2018portable' than written content in the sense that people can listen to them while driving to work or at the gym. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_640c13e0cf8eac14240439f2f6830542\" href=\"https:\/\/memberpress.com\/pt\/blog\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA u003eu003e 7 \u00f3timos plug-ins de podcast do WordPress para usar em seu site<\/a>\n<\/div>\n\n\n\n\n<p>A maioria dos podcasts tamb\u00e9m est\u00e1 em um servi\u00e7o de assinatura, o que facilita o acompanhamento do sucesso desse esfor\u00e7o espec\u00edfico. Mas n\u00e3o se esque\u00e7a de sempre promover seus epis\u00f3dios em seu pr\u00f3prio site e nas plataformas de m\u00eddia social tamb\u00e9m!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Videos\"><\/span>10. V\u00eddeos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea estiver pronto para levar seu conte\u00fado para o pr\u00f3ximo n\u00edvel, considere a possibilidade de fazer v\u00eddeos. Seu v\u00eddeo pode incorporar qualquer uma das ideias mencionadas acima ou pode ser algo completamente diferente. <\/p>\n\n\n\n<p>Algumas \u00f3timas ideias para um site de associa\u00e7\u00e3o especificamente s\u00e3o um v\u00eddeo de introdu\u00e7\u00e3o ou um v\u00eddeo de tour pelos recursos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1320976219.jpg\"><img decoding=\"async\" width=\"788\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1320976219.jpg\" alt=\"Conte\u00fado de v\u00eddeo de grava\u00e7\u00e3o do influenciador\" class=\"wp-image-36390\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1320976219.jpg 788w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1320976219-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1320976219-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1320976219-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1320976219-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1320976219-156x88.jpg 156w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/a><\/figure>\n\n\n\n<p>N\u00e3o \u00e9 segredo que o conte\u00fado de v\u00eddeo se tornou o tipo de conte\u00fado mais popular e mais compartilh\u00e1vel nos \u00faltimos anos. E, embora voc\u00ea possa pensar que criar v\u00eddeos \u00e9 extremamente caro, n\u00e3o precisa ser assim. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_238362b81dbfbafb3686b9db410ff52d\" href=\"https:\/\/prettylinks.com\/blog\/video-marketing-strategy\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA u003eu003e Por que voc\u00ea precisa de v\u00eddeo em sua estrat\u00e9gia de marketing<\/a>\n<\/div>\n\n\n\n\n<p>Voc\u00ea pode contratar uma equipe inteira de escritores, diretores, cinegrafistas, atores, editores e muito mais... mas tamb\u00e9m pode filmar tudo no seu laptop e editar no Final Cut Pro ou no iMovie. <\/p>\n\n\n\n<p>Examine seu or\u00e7amento, crie um conceito e procure as pessoas certas para dar vida \u00e0 sua vis\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Three_Closing_Tips\"><\/span>Tr\u00eas dicas de fechamento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Take_your_time\"><\/span>N\u00e3o tenha pressa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e3o tente implementar TODOS eles. Definitivamente, fa\u00e7a experi\u00eancias para ver quais tipos de conte\u00fado s\u00e3o mais f\u00e1ceis para voc\u00ea, quais se encaixam em sua marca\/mensagem e a quais seus visitantes respondem melhor.<\/p>\n\n\n\n<p>Mas tente limitar-se a apenas algumas delas ou seus leitores se sentir\u00e3o completamente sobrecarregados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Think_outside_the_box\"><\/span>Pense fora da caixa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Esta N\u00c3O \u00e9 uma lista completa de tipos de conte\u00fado. H\u00e1 uma variedade insana por a\u00ed! E mais do que isso, as op\u00e7\u00f5es para misturar e combinar s\u00e3o infinitas. <\/p>\n\n\n\n<p>Voc\u00ea poderia criar uma entrevista em podcast ou uma an\u00e1lise em v\u00eddeo com a mesma facilidade com que criaria qualquer uma dessas pe\u00e7as isoladamente. Considere cada postagem como uma ideia primeiro e, em seguida, pense no melhor ve\u00edculo para apresentar essa ideia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_and_repeat\"><\/span>Pesquisar e repetir<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Investir em um <strong>boa ferramenta de pesquisa de conte\u00fado<\/strong>. Por exemplo, <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"Buzzsumo \">Buzzsumo<\/a> \u00e9 uma plataforma on-line que facilita a localiza\u00e7\u00e3o de t\u00f3picos de tend\u00eancias com grande chance de alto desempenho.<\/p>\n\n\n\n<p>Ele oferece um plano gratuito, para que voc\u00ea possa experimentar antes de comprar um dos planos premium. Eles come\u00e7am em cerca de $99 por m\u00eas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo.png\"><img decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1024x336.png\" alt=\"Captura de tela da interface do usu\u00e1rio do Buzzsumo\" class=\"wp-image-36382\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1024x336.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-768x252.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1536x504.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-2048x672.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-518x170.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-840x276.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1216x399.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1832x601.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-700x230.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-156x51.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/02\/Content-_-Content-Analyzer-BuzzSumo-1080x355.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Depois de algumas tentativas e erros, considere a possibilidade de escolher um tipo de conte\u00fado inovador e coloc\u00e1-lo em seu calend\u00e1rio editorial repetidamente. <\/p>\n\n\n\n<p>Se voc\u00ea criar uma miniss\u00e9rie a partir dela e conseguir cumprir a promessa feita aos seus membros\/leitores, isso criar\u00e1 confian\u00e7a e credibilidade para sua empresa e marca.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Que tipos de conte\u00fado voc\u00ea est\u00e1 experimentando? Deixe sua opini\u00e3o nos coment\u00e1rios! Sempre gostamos de ouvir sua opini\u00e3o.<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na se\u00e7\u00e3o <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>People want more than blog posts. Branch out with these 10 types of content, and bring more visitors to your site. While blog posts are one of the most popular types of content for membership sites, you may want to consider adding some variety to your site. 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[\u2026]<\/p>\n","protected":false},"author":1493,"featured_media":15159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120,94],"tags":[26,70],"class_list":{"0":"post-9289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-content","9":"category-marketing","10":"tag-membership","11":"tag-membership-site","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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