{"id":9650,"date":"2016-03-30T06:00:00","date_gmt":"2016-03-30T12:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=9650"},"modified":"2023-07-18T10:36:13","modified_gmt":"2023-07-18T14:36:13","slug":"how-to-charge-recurring-monthly-subscription-fees","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-charge-recurring-monthly-subscription-fees\/","title":{"rendered":"Como cobrar taxas mensais recorrentes por um curso on-line"},"content":{"rendered":"<p>Se voc\u00ea estiver criando um site de associa\u00e7\u00e3o ou um recurso educacional, talvez esteja se perguntando como configurar taxas de associa\u00e7\u00e3o, especialmente taxas de assinatura mensal recorrentes, para o seu curso on-line.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a25894507427\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25894507427\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-charge-recurring-monthly-subscription-fees\/#Should_I_Charge_a_Recurring_Monthly_Subscription_Fee\" >Devo cobrar uma taxa de assinatura mensal recorrente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-charge-recurring-monthly-subscription-fees\/#How_to_Succeed_with_Recurring_Subscription_Fees\" >Como ter sucesso com taxas de assinatura recorrentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-charge-recurring-monthly-subscription-fees\/#How_to_Set_Up_Membership_Fees_on_a_Monthly_Basis\" >Como configurar as taxas de associa\u00e7\u00e3o em uma base mensal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-charge-recurring-monthly-subscription-fees\/#Dont_Forget_Automated_Reminders\" >N\u00e3o se esque\u00e7a dos lembretes automatizados!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-charge-recurring-monthly-subscription-fees\/#Final_Thoughts_on_Membership_Website_Recurring_Fees\" >Considera\u00e7\u00f5es finais sobre as taxas recorrentes do site de associa\u00e7\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Cobrar uma taxa de assinatura recorrente pelo acesso ao seu conte\u00fado on-line n\u00e3o \u00e9 a \u00fanica maneira de definir o pre\u00e7o do seu produto. No entanto, \u00e9 uma op\u00e7\u00e3o popular que tem muitos benef\u00edcios.<\/p>\n\n\n\n<p>Neste artigo, mostraremos como cobrar automaticamente uma taxa recorrente pelo acesso ao seu curso on-line e daremos alguns conselhos pr\u00e1ticos para ajudar seu projeto a ser um sucesso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_I_Charge_a_Recurring_Monthly_Subscription_Fee\"><\/span>Devo cobrar uma taxa de assinatura mensal recorrente?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/03\/should-I.jpg\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/03\/should-I-1024x659.jpg\" alt=\"Devo?\" class=\"wp-image-28456\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/03\/should-I-1024x659.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/03\/should-I-300x193.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/03\/should-I-768x494.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/03\/should-I.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>A cobran\u00e7a de uma taxa de assinatura recorrente, seja ela mensal ou n\u00e3o, pode ser uma proposta muito atraente. Se tudo correr conforme o planejado, pode ser sua passagem para a renda passiva.<\/p>\n\n\n\n<p>A principal vantagem do modelo de pre\u00e7o recorrente \u00e9 que voc\u00ea \u00e9 pago pelos seus assinantes em intervalos regulares. Assim, a cada novo membro que ingressa em seu curso on-line, sua renda recorrente aumenta.<\/p>\n\n\n\n<p>Em compara\u00e7\u00e3o com a cobran\u00e7a de uma taxa \u00fanica pelo acesso, receber uma taxa de assinatura em intervalos regulares significa que voc\u00ea \u00e9 pago continuamente para gerenciar seu curso on-line e adicionar novos conte\u00fados.<\/p>\n\n\n\n<p>Entretanto, cobrar uma taxa recorrente pelo acesso ao seu site de associa\u00e7\u00e3o ou curso on-line n\u00e3o \u00e9 a op\u00e7\u00e3o perfeita e tem algumas desvantagens.<\/p>\n\n\n\n<p>Talvez uma das maiores desvantagens de cobrar uma taxa de assinatura mensal recorrente seja o fato de que \u00e9 mais prov\u00e1vel que os membros abandonem o servi\u00e7o depois de receberem o que queriam. Isso faz sentido, pois ningu\u00e9m gosta de desperdi\u00e7ar dinheiro.<\/p>\n\n\n\n<p>No entanto, se voc\u00ea estiver tentando construir uma comunidade e criar um espa\u00e7o em que os novos membros possam aprender com os alunos mais experientes, dar aos membros um motivo para sair todos os meses pode realmente prejudicar suas chances de sucesso.<\/p>\n\n\n\n<p>Uma maneira de combater essa rotatividade de membros \u00e9 garantir que voc\u00ea esteja fornecendo valor real de forma cont\u00ednua. \u00c9 mais f\u00e1cil falar do que fazer e isso pode ser mais dif\u00edcil em alguns setores do que em outros.<\/p>\n\n\n\n<p>Portanto, vamos dar uma olhada em algumas dicas que podem ajud\u00e1-lo a incentivar seus visitantes a permanecerem no site por mais tempo do que o normal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Succeed_with_Recurring_Subscription_Fees\"><\/span>Como ter sucesso com taxas de assinatura recorrentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/success.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/success-1024x683.jpg\" alt=\"sucesso\" class=\"wp-image-28457\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/success-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/success-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/success-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/success-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/success.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Uma op\u00e7\u00e3o alternativa \u00e9 cobrar o acesso ao seu curso com base em uma assinatura, mas limitar os ciclos de pagamento a um n\u00famero definido de meses. Ap\u00f3s esse per\u00edodo, o membro poder\u00e1 ter acesso vital\u00edcio.<\/p>\n\n\n\n<p>A vantagem dessa abordagem \u00e9 que voc\u00ea desfrutar\u00e1 de pagamentos recorrentes por um per\u00edodo definido. Seus membros tamb\u00e9m ter\u00e3o um incentivo para concluir o n\u00famero predefinido de pagamentos e sua comunidade de usu\u00e1rios ainda ter\u00e1 a chance de crescer e se tornar um ponto de venda do seu curso.<\/p>\n\n\n\n<p>Al\u00e9m disso, mesmo ap\u00f3s o t\u00e9rmino do per\u00edodo inicial de pagamento da taxa de assinatura, isso n\u00e3o significa que sua oportunidade de ganhar dinheiro tenha acabado.<\/p>\n\n\n\n<p>Depois de cultivar sua comunidade de usu\u00e1rios engajados e investidos, voc\u00ea ter\u00e1 a op\u00e7\u00e3o de lan\u00e7ar novas ofertas premium. Isso pode incluir downloads digitais, minicursos suplementares ou eventos \u00fanicos. Esses upgrades comerciais podem financiar a cria\u00e7\u00e3o de novos conte\u00fados e se tornar uma fonte adicional de renda depois que o ciclo de assinatura inicial tiver expirado.<\/p>\n\n\n\n<p>Se voc\u00ea pretende cobrar uma taxa de assinatura recorrente ilimitada em troca de acesso ao seu produto, sua melhor chance de sucesso \u00e9 publicar um fluxo constante de novos conte\u00fados para seus usu\u00e1rios.<\/p>\n\n\n\n<p>Outras t\u00e1ticas que voc\u00ea pode usar para aumentar as taxas de reten\u00e7\u00e3o de associados incluem o acesso regular a eventos on-line, como webinars, <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">alimenta\u00e7\u00e3o gota a gota de seu conte\u00fado<\/a>e expandir o escopo de seu curso ao longo do tempo.<\/p>\n\n\n\n<p>Quando se trata de decidir quais produtos ou cursos adicionais ser\u00e3o lan\u00e7ados, sua comunidade geralmente ser\u00e1 a melhor fonte de inspira\u00e7\u00e3o e orienta\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Membership_Fees_on_a_Monthly_Basis\"><\/span>Como configurar as taxas de associa\u00e7\u00e3o em uma base mensal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A maioria das boas ferramentas de associa\u00e7\u00e3o lhe dar\u00e1 a op\u00e7\u00e3o de definir o tipo de cobran\u00e7a como recorrente ao criar um novo plano ou produto de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Com o plug-in MemberPress para WordPress, por exemplo, voc\u00ea pode usar os Termos do produto <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> na p\u00e1gina Add New Product (Adicionar novo produto) para alterar o tipo de faturamento para recorrente.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"344\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Product-Terms.png\" alt=\"Pagamentos recorrentes Termos do produto no MemberPress\" class=\"wp-image-10129\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Product-Terms.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Product-Terms-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Product-Terms-366x170.png 366w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Product-Terms-700x325.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Product-Terms-156x73.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>Depois de mudar de faturamento \u00fanico para recorrente, voc\u00ea pode definir o intervalo de faturamento. Com o MemberPress, voc\u00ea pode usar um dos intervalos predefinidos ou criar uma programa\u00e7\u00e3o personalizada para a cobran\u00e7a de pagamentos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"424\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Settings.png\" alt=\"Configura\u00e7\u00f5es de pagamentos recorrentes\" class=\"wp-image-10132\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Settings.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Settings-300x172.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Settings-297x170.png 297w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Settings-700x401.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Recurring-Payments-Settings-156x89.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>Algumas ferramentas tamb\u00e9m podem lhe dar a op\u00e7\u00e3o de criar um per\u00edodo de teste, ap\u00f3s o qual os membros podem cancelar a assinatura ou passar para o plano de pagamento recorrente padr\u00e3o. Esse recurso pode ser uma \u00f3tima maneira de atrair novos membros para o seu curso.<\/p>\n\n\n\n<p>Outras op\u00e7\u00f5es \u00fateis de taxas recorrentes dispon\u00edveis para voc\u00ea podem incluir a capacidade de definir um n\u00famero m\u00e1ximo de pagamentos a serem cobrados. Ap\u00f3s esse per\u00edodo, o usu\u00e1rio pode ser removido ou ter acesso vital\u00edcio ao curso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Forget_Automated_Reminders\"><\/span>N\u00e3o se esque\u00e7a dos lembretes automatizados!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Outro recurso \u00fatil a ser procurado \u00e9 a capacidade de enviar lembretes autom\u00e1ticos aos seus membros \u00e0 medida que a data de vencimento do m\u00e9todo de pagamento se aproxima. Esses lembretes podem ser de grande valia se voc\u00ea quiser que a cobran\u00e7a de pagamentos recorrentes ocorra sem problemas<\/p>\n\n\n\n<p>Felizmente, o <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-reminders\/\" target=\"_blank\" rel=\"noreferrer noopener\">O plug-in MemberPress tem um recurso de lembretes<\/a>. Os lembretes por e-mail podem ser enviados aos membros antes e depois do vencimento de seus cart\u00f5es de cr\u00e9dito ou assinaturas atuais. Isso d\u00e1 aos membros tempo suficiente para atualizar seus detalhes de pagamento e evitar que sua associa\u00e7\u00e3o expire.<\/p>\n\n\n\n<p>Agora que os aspectos t\u00e9cnicos est\u00e3o cobertos, tudo o que resta a fazer \u00e9 criar esse conte\u00fado de alta qualidade que manter\u00e1 seus membros envolvidos pelo maior tempo poss\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_on_Membership_Website_Recurring_Fees\"><\/span>Considera\u00e7\u00f5es finais sobre as taxas recorrentes do site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como voc\u00ea pode ver, ao escolher as ferramentas ou a plataforma certas para seu curso on-line ou site de associa\u00e7\u00e3o, a cria\u00e7\u00e3o de planos com taxas de assinatura recorrentes \u00e9 relativamente simples.<\/p>\n\n\n\n<p>No entanto, tornar seu projeto de associa\u00e7\u00e3o um sucesso pode ser um pouco mais dif\u00edcil. Para come\u00e7ar, voc\u00ea precisar\u00e1 acertar o pre\u00e7o para garantir a ades\u00e3o do seu p\u00fablico-alvo. Em seguida, \u00e9 preciso garantir que voc\u00ea esteja oferecendo valor suficiente para evitar que eles saiam ap\u00f3s alguns ciclos de faturamento.<\/p>\n\n\n\n<p>Como aprendemos, se o seu foco for criar uma comunidade dentro do seu curso ou site de associa\u00e7\u00e3o, os pagamentos mensais recorrentes talvez n\u00e3o sejam a melhor op\u00e7\u00e3o - pelo menos n\u00e3o um ciclo intermin\u00e1vel de taxas de assinatura.<\/p>\n\n\n\n<p>No entanto, se for adequado ao seu projeto e voc\u00ea acertar os detalhes, a cria\u00e7\u00e3o de um produto de associa\u00e7\u00e3o com pagamentos de assinatura pode ser uma \u00f3tima maneira de gerar uma renda recorrente on-line e, ao mesmo tempo, ajudar seu p\u00fablico-alvo a atingir suas metas.<\/p>\n\n\n\n<p><em>Deseja saber mais sobre como criar e <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\">venda de cursos on-line<\/a> usando o MemberPress? D\u00ea uma olhada no <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\">Complemento de cursos MemberPress<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re creating a membership website or educational resource, you might be wondering how to set up membership fees, particularly recurring monthly subscription fees, for your online course. Charging a recurring subscription fee for access to your online content isn\u2019t the only way to price your product. However, it\u2019s a popular option that has many [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[102],"tags":[321,95],"class_list":{"0":"post-9650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-monetization","8":"tag-monthly-subscription-fees","9":"tag-recurring-billing","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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