Twitch is a streaming platform that launched in 2011 for the online gaming community.
Today it's transformed into a unique lifestyle streaming website with a robust and active audience. However, you might not know to harness Twitch for your online business.
Fortunately, there are various ways your business can use this platform. Establishing a presence on Twitch can help you grow your audience and generate more leads.
This post will explain what Twitch is and how to use it for your online business. We'll discuss how to grow your audience and even monetize it with the help of this interesting new platform. Let's get started!
An Introduction to Twitch
Twitch is one of the largest interactive online streaming platforms worldwide. Using this social media platform, you can create an entertainment community around shared interests and interact with your audience in real-time via live chat:
This Amazon-owned streaming company was initially designed for gamers. Nonetheless, its content has shifted to broader topics and now caters to a wider audience.
And this shift has created a marketing opportunity for online businesses.
Gaming is currently the most popular niche on Twitch. But the platform is home to a diverse selection of streamers. You can browse Twitch to check out its Games, IRL, Music, Esports, and Creative categories.
You'll find a wide variety of live streams within these five categories. Some talk shows and podcasts use Twitch to live stream their content.
Public figures have even started using the platform to host informal town hall and Q&A events.
Additionally, you can find various lifestyle categories, including Food & Drink, Art, Politics, and Fitness & Health. No matter what kind of small business you have, you should be able to find an audience on Twitch.
Why Your Business Should Consider Using Twitch
Twitch has an average of 2.5 million concurrent viewers at any given moment. Its viewership is dominated by younger audiences, with almost 80% of users under 30. Approximately 65% of its users are male.
However, the ratio of males to females has been evening out since the introduction of lifestyle categories in 2018. If your public cible fits into these gender and age categories, Twitch could help you reach more potential customers.
There are a variety of ways to make money using Twitch. Expert streamers can often earn over $5,000 every month.
Additionally, sponsorships can help you monetize a Twitch channel. Once you have a decent following, you can partner with other brands to promote their products on your channel and vice versa.
You can also become a Twitch Affiliate or Partner to take advantage of additional revenue streams. This status allows you to make money through subscriptions, ads, and “bits”.
A bit is a virtual good you can purchase on Twitch. Bits enable you to:
- Support and encourage certain streamers
- Use animated emoticons in chat to get attention
- Cast votes in polls
- Use badges, leaderboards, and acknowledgements to gain recognition from streamers
Using advertisements is a crucial source of revenue for Twitch Affiliates. However, you should be careful to strategically place your ads during breaks so that they don't break up the flow of your stream.
Abonnements are other revenue streams for Affiliates. Subscribers pay a monthly fee to access additional features and streaming opportunities. Twitch then takes 50% of subscription earnings.
Overall, you can take advantage of several sources of revenue on Twitch. You can also use the platform to gain a larger audience and direct viewers to your site d'adhésion.
Comment utiliser Twitch pour votre activité en ligne (sans payer le prix 50%)
Twitch creates an opportunity for your company to interact with your audience and make connections. Here are three key tips for using Twitch for your online business!
The first one presents a way to avoid paying Twitch its massive 50% cut.
1. Integrate MemberPress and Twitch to create a dedicated member base
Twitch is also a great way to build a dedicated audience. If they like your content, users can subscribe to your channel.
The subscription model enables you to define additional members-only benefits for subscribers, such as exclusive videos or other content on your website.
Subscriptions through Twitch cost a minimum of $4.99 per month and a maximum of $24.99 per month.
As a money-saving alternative, you can direct viewers to your MemberPress website. Then you can offer subscription-based content without paying 50% to Twitch. (It's a pretty good deal, if we don't say so ourselves.)
You can connect Twitch with your MemberPress website using Intégralement. This user-friendly, one-click integration plugin connects with over 1,000 apps (including Twitch and MemberPress!):
The Integrately plugin automatically triggers tasks when a particular action is performed. Therefore, you can use this plugin to automate certain MemberPress tasks, such as creating memberships and building email lists.
For example, you tell Integrately to create a member on your website when you gain a new Twitch follower:
The sky's the limit when it comes to creating memberships. Apart from exclusive content, you could sell branded content from a members-only store, or stage live events.
2. Develop brand awareness
Creating a Twitch channel can help you engage with current and potential customers. For example, e.l.f. Cosmetics uses Twitch to create interactive and engaging live content where makeup meets gaming:
You can use your Twitch account to live stream product launches and tutorials. You can even host live events, behind-the-scenes content, Q&A sessions, and so on.
If users like your content, they may visit your website to learn more, join up, or purchase your products. As you can see, this strategy can expand your membership and customer base.
3. Make money through affiliate marketing and advertising
You can also use Twitch as part of your affiliate marketing strategy. You can do this by partnering with popular Twitch influencers to market your channel and your products.
For example, popular streamer summit1g promotes affiliate links on his channel:
Affiliate marketing is a low-risk and low-cost way to drive traffic to your site. Also, creating an affiliate network on Twitch can help you reach a wider audience by leveraging your affiliate's followers.
En outre, vous pouvez use advertisements to make money for your business. Twitch plays ads before and during streams. Each ad break can be anywhere from 30 seconds to three minutes long.
As a business on Twitch, you can run relevant ads as a passive revenue stream. However, ad revenue depends on how many viewers watch it.
You can also create ads to run on related channels. This strategy can drive viewers to your channel as well as your website.
Conclusion
Twitch was originally designed for online gamers. However, many brands now use this streaming platform to grow their audiences and generate new leads.
Your online business can use Twitch to increase brand awareness and create additional revenue streams through paid advertisements and marketing d'affiliation.
Moreover, you can connect your Twitch account with your MemberPress website via Intégralement to automate various administrative tasks, such as membership creation.
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Do you have any questions about using Twitch for your online business? Let us know in the comments section below!
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