Seus clientes são a força motriz da sua pequena empresa - sem eles, você não seria nada. É por isso que é tão importante garantir que seus clientes on-line possam se conectar com você e com sua mensagem em um nível mais pessoal. Isso fará com que seus clientes se sintam mais próximos de você e os ajudará a desenvolver um certo nível de fidelidade em relação à sua empresa.
Aqui estão algumas maneiras de fazer essas conexões pessoais com as pessoas que visitam seu negócio on-line.
1. Personalize as comunicações
One of the easiest ways to create a personal connection with your customers on your membership site is by personalizing your communication.
In your emails, social media responses, or any other way you communicate with your audience, adding a personal touch by including their name, mentioning something about their profile, or including something about their activity on your membership site will show your customers that you are paying attention to them and that you care.
Learn how you can personalize your site with member details such as their names, locations, membership status, days as member and more using MemberPress shortcodes.
Learn more about MemberPress Shortcodes
2. Leve seus clientes para os bastidores
Another great way to show yourself as more of an organization of people rather than just a company is by taking customers and fans behind the scenes of your business.
Celebrate a staff member's birthday, share about milestones such as someone having a baby or a retirement, or even talk about company milestones, such as ten years in business, or 1,000 social media followers.
Sharing your real-life happenings with your customers makes you more human, shows the hard work going on behind the scenes, and makes your company overall more attractive because it shows that you have heart and you care for your people.
3. Ouça seus membros
Nothing makes customers happier than when they know they are being heard.
If your membership site wants to keep your customers coming back, take into consideration some of the features your customers are seeking and try to implement them.
You do not necessarily have to add every feature that your customers want – do what works best for your company. However, look at the most available features and implement them.
Your customers will be even more excited about your membership business and will keep coming back for more!
4. Agradeça a seus clientes
Seja um negócio de associação, loja on-line, or any other sort of online company, showing gratitude always goes a long way.
When a new person joins your membership business, draft a welcome email that introduces your new customer to the membership business and thanking them for participating.
Or, if someone buys merchandise or any product from you, don't be afraid to include a quick note or small card, thanking the customer for their purchase. Gratitude can take you far.
5. Certifique-se de fazer o acompanhamento
One great way to make a more personal connection within your support department is by following up with customers.
After your support person assists a customer, make sure that they follow up with the individual a set time after to make sure that your team solved their problem and hasn't run into any other issues.
This is yet another way to show that your company cares and is serious about making your life easier.
6. Enviar prêmios
Rewarding your customers for being loyal to your membership business is another way to express your gratitude with a personal approach to your customers.
Rewards can be something as simple as a discount on their membership renewal, free merchandise, or a social media shoutout. Everyone loves free stuff, and it makes your customers feel special.
Leia mais: 8 maneiras de recompensar clientes fiéis em seu site de associação
7. Encontre-se cara a cara com seus clientes
Nothing is more personal than meeting with your customers face to face, where that's in person or virtually.
Schedule meetups for your members to get together in one set location and meetup or schedule something like a Facebook live to sit and talk with your fans about specific topics about your membership. This gives another human feel to your business and allows for more interaction with your customers.
Leia mais: Como planejar um encontro para seus clientes de associação
Considerações finais
Criar uma conexão pessoal com seus clientes é extremamente importante, especialmente nesta era digital. Reserve um tempo para pensar no que seus clientes precisam e no que os fará se sentirem especiais. Mostre que você se preocupa com eles e quer fazê-los felizes, e eles retribuirão o favor com sua fidelidade.
For more tips on customer retention and loyalty, check out our blog How To Generate Return Visitors to Your Membership Site.
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