Como gerenciar registros de novos usuários no MemberPress

Dê aos membros recém-registrados a melhor primeira impressão e mantenha-os regularmente envolvidos com o seu site. Aqui está o nosso protocolo de integração MemberPress.

In my previous post on member retention strategies, I touched on how important it is to create an intentional onboarding flow. How you manage new user registrations can be make or break for your subscription business.

First impressions are everything, and not doing enough to welcome and manage new users could result in a higher churn rate. Members leave confused, or simply unaware of how to make the most of your site.

Retaining new members is a cheaper, more efficient use of your time than spending $$$ trying to replace members you previously acquired and neglected.

MemberPress is packed with ways to create a smooth onboarding experience for your members and I’m going to cover them all here.

Some are pretty straightforward, but I’m willing to bet there’s at least one method in here that you haven’t yet considered or maybe weren’t even aware of.

After reading this, you’ll be prepared to optimize your site to welcome new members and extend the length of their subscriptions.

Vamos lá!

1. Enable and Style New User Registrations

The first part of the member journey is becoming a member in the first place! Make sure you have everything in place to make the registration process easy, intuitive and attractive.

Set Up Thank You, Account, and Login Pages

Quando você instalar e ativar o MemberPress on your site, it automatically creates key pages, including your Obrigado, Contae Login pages, complete with the necessary shortcodes so they work immediately.

You can customize or replace them if you wish. Simply go to MemberPress > Configurações from your WordPress dashboard and click on the Páginas.

If you want to change any of the pages for existing pages on your site, click the down arrow next to the page you want to change and select the one you want to replace it with.

You’ll want to add the following shortcodes to your new pages so that they display the right information from MemberPress:

• Página da conta contains the [mepr-account] shortcode, which displays tabs for subscriptions, transactions, profile editing, and more.
• Página de agradecimento contains the [mepr-thank-you] shortcode, which shows purchase confirmation details and can be customized to add upsell messages or instructions.
• Página de login contains the
  Nome de usuário ou email

  Senha

  Lembrar-me

   

   

  Esqueci a senha
  shortcode so the confirmation details display correctly.

Remember, you can personalize your thank you message with useful MemberPress Shortcodes including the Custom Field Slugs I mentioned above.

By putting extra thought into this page, you guide them deeper into your site and help them get value from it right away.

4. Personalize the Welcome Email

By default, MemberPress will automatically send new members a welcome email once they’ve registered on your site.

Esse e-mail de boas-vindas é gerado automaticamente quando o MemberPress é ativado. Mas você pode editar facilmente o modelo para personalizar a experiência de integração de seus novos usuários.

You can find it by navigating to MemberPress > Configurações e clicando no ícone E-mails guia.



Os e-mails que você envia para dar as boas-vindas aos novos usuários, bem como os outros e-mails que o MemberPress envia, podem ser preenchido automaticamente com os detalhes pessoais do usuário, como nome, plano de associação e status de pagamento, para citar apenas alguns.

To take your welcome email a step further, add a bonus resource, discount code (with Cupons MemberPress), community invite, or helpful links to get them off to a great footing on your site.

5. Make Logging In Effortless

Don’t put off new members by making the log in process a hassle. There are a couple of powerful ways you can make your members’ first sign ins a breeze:

Enable the Social Login Add-on

With MemberPress, you can offer your members the opportunity to log in with their Google, Facebook, X, or WordPress.com accounts with the Social Login Add-on.



Offering this option reduces senha issues and improves trust and security in your site.

As part of your onboarding process, encourage new members to connect their social media accounts to their member profile for a smoother login experience.

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6. Redirect First-Time Logins to a Welcome Page

Once your members have completed registration and logged in for the first time, you have a golden opportunity to guide them toward the most important areas of your site.

Instead of dropping them straight onto a generic dashboard or homepage, send them to a dedicated onboarding page that’s designed to help them get started right away.

On your Welcome Page, you might include:

• A short introductory video from you or your team.
• A “Start Here” guide ou access to a free mini-course (created with Cursos do MemberPress) that explains how to navigate your site.
• Links to your most valuable content, tools, or resources.
• Um invite to your community space or forum.
• Answering common questions upfront with a short FAQ section to reduce early support requests.
• Details of upcoming webinars to help new users make the most of your site.


How to Set it Up in MemberPress

1. Create your onboarding page in WordPress and add any videos, links, or content you want members to see.
2. Em seu painel do WordPress, vá para MemberPress > Associações e clique em Editar on the membership you want to set up.
3. Role até o Avançado tab and add your onboarding page URL in the URL de redirecionamento de login campo.
4. Acertar Atualização to save the changes
5. Repeat with other memberships on your site.



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7. Track and Manage User Registrations in MemberPress

You can view and manage new members from inside your WordPress dashboard.

Vá para MemberPress > Membros to see all of the existing users who have signed up or registered with your site.



This screen provides you with information that can help you spot and manage new user registrations. Click the down arrow no Registrado field to sort members from newest to oldest to easily identify new users.

If you want to edit a member’s details, that’s straightforward, too. Simply hover over the member’s username and click on the Editar link that appears beneath it. This allows you to view their user profile as well as edit their details if needed.



As informações de associação do usuário são exibidas na parte inferior da página padrão de detalhes do usuário do WordPress.

A partir daí, você pode encontrar links para as informações de assinatura do site de associação, além dos detalhes das transações que eles concluíram.



Checking this regularly helps you follow up with new members and spot anyone who might need extra support early on

Considerações finais

Como você pode ver, ao aproveitar os principais recursos do MemberPress, você pode melhorar seu jogo quando se trata de gerenciar novos registros de usuários em seu site de associação.

Here’s a TL;DR recap of how to make it happen:

1. Making sign-up easy: Polished registration pages, clear calls-to-action, and no unnecessary hoops.
2. Collecting the right info: Use custom fields to learn what members want and tailor their experience.
3. Welcoming them immediately: A Thank You page that points them to their first “win” on your site.
4. Following up in their inbox: A warm welcome email that feels personal and useful.
5. Keeping logins painless: Social logins, visible login buttons, and no password frustration.
6. Rolling out the red carpet on first login: A dedicated Welcome Page that makes them feel at home.
7. Checking in early: Track new sign-ups so you can spot and support members who might drift away.

Even adding one or two of these into your onboarding flow can make a noticeable difference in retention, but when you use them together, you create an experience members won’t want to leave!

Ainda não tem o MemberPress? Comece aqui!

Got any questions about managing new user registrations in MemberPress? Hit us up in the comment section below.

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Victoria Lloyd
Victoria tem o dom de transformar pequenos começos em grandes sucessos, tendo elevado sua marca de joias do vibrante burburinho dos mercados de rua de Londres a locais de prestígio como a Royal Academy of Arts e a loja principal da Topshop em Oxford Circus. Sua experiência não se limita aos produtos físicos. Victoria tem um histórico comprovado de aumento do envolvimento on-line para diversas marcas. De startups dinâmicas a nomes conhecidos, como Nokia e Jack Daniels, Victoria aplicou sua potente combinação de magia de palavras, insight estratégico e perspicácia digital para aumentar o envolvimento da marca e o SEO. Na MemberPress, Victoria aproveita sua experiência diversificada para simplificar e desmistificar o mundo da associação on-line e do crescimento dos negócios. Ela está aqui para orientar os leitores com seus insights exclusivos, ajudando-os a criar suas comunidades on-line e sites de associação com confiança e criatividade.
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