Criando uma equipe como a tripulação da ponte de Star Trek

Captain’s Log, stardate 21153.6. 40% of the American workforce are now freelancers and the number continues to climb at a breakneck pace.

While we may be talking about a time five years in the future, Business Insider predicted back in 2013 that by 2020, 40% of American Workers will be freelancers. Thats over 60 million people in the US alone!

O que isso significa para o proprietário de uma empresa típica é que, nos próximos anos, será cada vez mais fácil contratar, treinar e gerenciar uma equipe de funcionários globalmente diversificados.

If you’re running a growing site de associação, it won't take long before your workload starts piling up and you find yourself needing help. At this point, turning to the freelancer market might seem like a good idea.  However, you may well have some concerns about hiring a team of workers on this basis:

• Qual aspecto da contratação de um freelancer merece mais consideração?
• O que você deve esperar de seu funcionário remoto que seja diferente de um funcionário interno?
• Como você pode manter as pessoas felizes e produtivas?

These are all important questions that need to be answered. That’s why we’re going to cover four key points that will help you hire a remote team capable of functioning as smoothly as the Star Trek Bridge Crew.

Oh, and in case you’re worried this can’t be done, we’ll start by showcasing three companies who have built a thriving business with teams that are incredibly diverse and distributed.

Três empresas que criaram equipes distribuídas com sucesso

Here are three successful companies who have thrived while utilizing teams of remote workers:

Automattic

Although you’d never know it, AutomatticA WordPress Inc., a empresa por trás do WordPress.com e uma das principais colaboradoras do núcleo do WordPress, tem membros de equipe em 36 países em todo o mundo, cobrindo todos os continentes.

Groove

Alex Turnbull em Groove decidiu, desde o primeiro dia, que criaria sua nova start-up usando uma equipe distribuída. Ele tomou essa decisão depois de criar uma equipe centralizada em sua empresa anterior na cidade de Nova York e perceber que, embora não fosse perfeita, uma equipe distribuída oferecia várias vantagens distintas.

BaseCamp

Como um dos principais aplicativos de gerenciamento de projetos, BaseCamp adota uma abordagem um pouco diferente. Com uma sede em Chicago, a BaseCamp oferece a seus funcionários a oportunidade de trabalhar em um local centralizado ou, alternativamente, em qualquer lugar do mundo. Essa flexibilidade permitiu que eles formassem uma equipe espalhada por 26 países.

The three companies above represent a growing trend towards building distributed teams. But if you’re running a smaller business, you might be wondering how to get started building your own distributed team. What are the most important considerations to think about before you get started?

Quatro pontos-chave que devem ser considerados antes de formar sua equipe remota

While it might seem daunting, if you keep these four key points in mind, you should be able to get your remote team off to a great start:

Foco em sistemas

Building a remote team is not all that different than transporting a landing party to an (as of yet) undiscovered planet. You want to assemble a group of people with diverse skills who are capable of working efficiently as a team, but that can be a real challenge without the appropriate systems in place. Let’s be honest: if you’ve ever worked in an environment where office politics are the norm, you’ll know that’s no walk in the park either!

Managing distributed workers means you’ll have to place an emphasis on systems and procedures including the following:

• Criar procedimentos operacionais padrão (SOPs) sempre que apropriado. Obviamente, alguns cargos, como o de desenvolvedor front-end, podem não se encaixar bem em um molde específico, enquanto outros, como o de representante de atendimento aos membros, provavelmente se encaixarão. A criação de descrições de cargos e modelos de fluxo de trabalho para cada cargo fará com que seu trabalho mais fácil quando chegar a hora de expandir sua equipe ou substituir um funcionário/contratado.
• Estabelecer um método de comunicação para a sua equipe e exigir que todos estejam de acordo. Faça o que fizer, fique longe de sua caixa de entrada. Serviços como Slack ou BaseCamp oferecem uma maneira fácil de centralizar seu fluxo de trabalho e comunicação.

A Great Employee Isn’t Always a Great Remote Employee

Just because someone has a demonstrated the ability to work well in an office environment, it does not mean that they will be capable of self-managing their work as a remote worker. Working as part of a distributed team requires a completely different skill-set and you’ll need to outline your requirements from day one, focusing on:

• Comunicação
• Prazos
• Relatórios
• Disponibilidade

Aprenda a deixar ir

If you’re accustomed to managing people in an office, prepare yourself for a major change. Building and managing a remote team requires the ability to let go of certain things. You’ll no longer be able to walk by someone’s desk to check on their progress or monitor their time on social media.

But that’s not necessarily a bad thing because, those micro-managing tasks are really just taking you away from your more important work. Instead, you’ll need to learn to focus on the work that needs to get done – by you and your team.

Deixe de lado os pequenos detalhes e concentre-se no panorama geral. Mais importante do que qualquer outra coisa é garantir que o trabalho seja feito no prazo e que sua empresa esteja avançando.

Treat People Well and They’ll Stick Around

Depending on whether you’re building out a team of distributed employees or contractors, you’re going to be faced with the very real challenge of keeping everyone feeling like they are part of a bigger purpose. Once you’ve hired a great employee or contractor, you want to keep them around, right?

You can call it a team atmosphere or corporate culture, it doesn’t matter. Either way, by investing time and effort into keeping people happy they’ll feel like they are part of something great.

Igualmente importante é a ideia de que não há dois membros da equipe iguais. Ouça cada indivíduo e descubra o que ele valoriza em um ambiente de trabalho. The Energy Project e Harvard Business review conducted a survey of over 12,000 employees that showed the greatest levels of productivity and satisfaction were achieved when all four core needs were met including emotional, physical, mental, and spiritual. It’s not all about a paycheck!

Conclusão

Building a remote team can seem like an insurmountable challenge. But teams are also also a critical step in the growth of your business. If your membership website has grown to the point where you are having a hard time managing all the tasks yourself, it’s probably time to start looking for help.

Start small by hiring one team member – make sure Scotty has the engine room functioning at 100% capacity – and then expand as necessary. Your business should be running smoothly at each step along the way before you bring you next team member aboard.

If you’ve built out a team of remote employees or contractors, please share your experiences in the comment below! What were some of the challenges you faced?

Crédito da foto: Juskteez@Unsplash.com

Joe Fylan

Joe é um especialista certificado em WordPress que se mantém ocupado criando sites WordPress, inclusive sites MemberPress, regularmente. Joe adora compartilhar sua experiência com outros usuários. Confira todas as notícias e análises mais recentes sobre o WordPress em Get Web Tips.

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