One way to turn more of your website visitors into paying members is to try experimenting with your site and its content. Maybe visitors will respond better to a different tone of voice on your sales page, or perhaps your button text and calls-to-action aren’t enticing enough.
No matter how effective your website is at generating new members, there’s always room for improvement. In this article, we introduce you to a few of the powerful tools you can use to optimize your membership website and improve your conversion rates. By using these split testing tools to build the most effective website possible, you increase your membership site's chances of success.
But before we get to the tools, let’s quickly cover what split testing is, so we’re all on the same page.
O que é teste de divisão?
Teste de divisão, também conhecido como Teste A/BO recurso de visualização de sites, que permite que você exiba duas ou mais versões do seu site aos visitantes para descobrir qual variação oferece os melhores resultados.
Um exemplo é a criação de duas versões de um botão de chamada para ação. Uma versão pode ter um botão verde, enquanto a outra é vermelha. Cada versão é exibida 50% do tempo em um intervalo definido, e o número de vezes que o botão é clicado é rastreado.
Over time, you’ll know which button was clicked most, making that the best choice for your website. If the green button delivered the most clicks, you could stop there and permanently change the color to green. Or you could alternatively create another split test comparing green and yellow to further optimize your button.
Although it depends on which split testing tool you choose, you can use this type of test to optimize almost every aspect of your website, including website copy, page layout, color scheme, and overall site design. There’s no limit to what you can test in your quest for the highest conversion rates. You can even experiment with different pricing options on your sign-up pages to see what works best with your audience and membership site.
Por que se preocupar em fazer um teste de divisão em seu site de associação?
A quick Google search reveals some conversion rate optimization best practices, including which colors or button texts deliver the highest conversion rates. However, as every website and its audience is different, sometimes the best advice or conventional wisdom doesn't always work.
That’s why it’s always a good idea to run your own experiments to optimize your membership website and gather your own data. Thankfully, with the tools we’re about to cover in this guide to optimizing your membership site, A/B testing has never been easier.
Ferramentas de teste A/B para sites de associação do WordPress
So now that you know what split testing is and why you should be doing it, let’s look at some of the best free and paid tools for WordPress users who want to optimize their website and its content for better goal conversion rates.
Experiências de conteúdo do Google Analytics
O Google oferece algumas ferramentas poderosas e gratuitas para ajudá-lo a melhorar seu site, incluindo o recurso Content Experiments do Google Analytics. Embora talvez não seja tão intuitivo ou imediatamente utilizável como algumas das opções pagas deste guia, esse serviço permite que você realize vários testes de divisão em seu site.
However, because this tool works on all types of websites, it also lacks some of the WordPress-friendliness of other tools built specifically for the world’s leading content management system and website builder. There are some plugins gratuitos disponíveis, no entanto, para ajudá-lo a integrar o Google Analytics Content Experiments ao seu site WordPress.
If you don’t have a budget to spend on a purpose-built WordPress A/B testing tool, and you don’t mind rolling your sleeves up and learning a new system, Google Analytics Content Experiments could be for you.
Saiba mais sobre as experiências de conteúdo do Google Analytics
Testes Nelio AB
Embora essa seja uma ferramenta paga de teste de divisão do WordPress, há uma avaliação gratuita que você pode usar para ver se esse plug-in pode ajudá-lo a otimizar seu site de associação.
Se você decidir optar por Nélio AB Testing, you’ll be able to set up multiple split testing experiments from inside your WordPress dashboard without having to learn another system or interface in order to start improving the conversion rates of your membership site.
One of the main reasons to consider Nelio AB Testing is its ability to test almost everything on your WordPress website. Posts and page content can be tested, including titles, featured images, excerpts, and more. You can also test the performance of your widgets and menus to find out which variations deliver the best results. If you’re thinking of changing your WordPress theme or customizing the appearance of your current choice, this WordPress split testing plugin can help you make the right decision based on how visitors respond.
Saiba mais sobre o Nelio AB Testing
Thrive Optimize
Thrive Optimize is a premium WordPress plugin available on its own or as part of the Thrive Themes membership package, so if you’re also in the market for a new theme for your membership site, this is a good value.
Designed to keep things as simple as possible, Thrive Optimize is a good option for anyone who likes the sound of split testing but isn’t sure they have the time or ability to get the most out of it. Instead of giving you lots of ways of testing, Thrive Optimize simply lets you create a variation of one of your pages, which you then modify using the visual interface, before choosing a conversion goal and starting the test.
The goals you can optimize your site for are slightly limited too, at least compared to the most feature-rich tools in this category. But again, this helps keeps things simple, making split testing more accessible. Although creating tests is very straightforward with Thrive Optimize, there’s some powerful code running in the background. For example, this plugin has the ability to automatically declare a winner and stop showing the poorly performing page variation as soon as enough data is collected.
If you’re looking for an easy-to-use split testing tool with a set-and-forget approach to running experiments, consider Thrive Optimize.
Saiba mais sobre o Thrive Optimize
Leads da Divi
Divi is a hugely popular WordPress theme from Elegant Themes. Designed for creating almost any type of website, including membership sites, Divi is well worth considering if you’re starting a new website or thinking of changing themes.
E se você decidir que o Divi é o melhor tema para seu site de associação, além de todos os designs de site pré-construídos e seu construtor de páginas de arrastar e soltar, você também terá acesso a uma poderosa ferramenta de teste de divisão.
Unlike Thrive Optimize, Divi Leads gives you more control over what you can test on your website. The tradeoff is that this extra freedom makes it slightly more complicated to get started. As you can test almost anything and run multiple experiments on your site at once, you should definitely be able to find a way to improve your membership site conversion rates with this tool, providing you’re prepared to put in a bit of work to come to grips with it.
Considerações finais
Graças a essas ferramentas gratuitas e pagas, otimizar seu site de associação com testes de divisão nunca foi tão fácil.
Some tools, like Thrive Optimize, make increasing your membership-site sign-up rates more straightforward. But regardless of how much time or money you want to invest in optimizing your website, there’s sure to be a tool to help you start using split testing to find out which button text, page layout, colors, or even WordPress theme best resonates with your audience.
Em vez de confiar em suposições ou em conselhos desatualizados ou irrelevantes, por que não descobrir exatamente o que funciona com seu site e público-alvo adotando o teste A/B?
Qual ferramenta você usará para otimizar seu site de associação? Informe-nos nos comentários abaixo.
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