Herramientas útiles para crear su sitio de afiliación

Want to build a membership site but don’t know where to begin? Looking to enhance or rebuild your existing site with the latest strategies and the best tools? If you’re looking to build a new or first-time membership site, you’ll want to get a good idea of what this type of service can do for you and your particular business.

Why build a product or service exclusively for members? You’ll find various answers on this topic. Different businesses have different reasons for membership sites, such as the opportunity to help those in their specific niches or the ability to make money fairly easily and regularly.

Not to mention membership sites are pretty easy to build, as we’ll soon discuss. (Be sure to take a look at our article sobre por qué todo bloguero debería crear un sitio web de socios.) But once you’ve got a good idea of why others are building membership sites, you can take a step back and analyze why su producto o servicio específico necesita un sitio de afiliación y cómo beneficiará a su empresa tener un sitio de afiliación.

Even though there are all kinds of reasons to build a membership site, there is a common denominator — you can make money from your content.

Members receive access to specialized, premium content they’ve paid for. So you’re not giving free content to every person who comes across your site. Members are willing to pay for what your business has to offer. A closed community allows you to make special offers and give certain privileges to customers visiting your site for reasons other than merely wanting information.

Dicho esto, he aquí algunas herramientas indispensables que puede utilizar para convertir su sitio de afiliación en una máquina de hacer dinero.

Herramientas de encuesta

So how do you find out who will pay for your content and how much they’ll pay? If you’re not sure of your audience or if you want to find out how much people are willing to fork out for premium content or services, you can run a survey using software such as Formas formidables, SurveyMonkeyo Typeform.

Herramientas de organización

Once you know why your business would benefit from a membership site and you have a good idea who your audience is, you’ll need to map out your site. Think of this as sort of an outline, or foundation, for the basic pages of your site.

Herramientas como MindMeister, Lucidcharty OmniGraffle can help you organize your thoughts and come up with a basic layout. Why not just use plain old paper and pen? Well, you can—at least to start with—but the benefit of using a mapping tool is that you can instantly give your team a visual of what you have in mind.

And since it’s all online, you can share that visual whenever you’re ready. You can also convert your map into clean presentations and slideshows, making it even easier for your team to envision what you have in mind.

Sistemas de gestión de contenidos

Next, you’ll want to take your outline to your site and build on your operating system or “platform.” The most popular is WordPresspero hay otras opciones, como Squarespacey Wix. This is where you’ll design the site’s look and feel—the colors, font, layout, use of sidebars, etc., and generate a personalized domain name.

You can do this using one of the platform’s templates or a design of your own. Most platforms already have optimization tools and site reports for visitor traffic, and are readily adjustable for all types of devices. Security settings are also usually built in.

Keep in mind that when building a membership site on WordPress, you’ll need to use a membership plugin such as MemberPress. A plugin allows you to control content—so you can keep certain services and products within specific membership levels.

You can arrange multiple kinds of users in different tiers, restricting members’ access to the levels they’ve purchased. MemberPress gives you the ability to “drip” your content, i.e., release content at certain times and to use restrictions and expirations on existing content.

Además, MemberPress es totalmente compatible con procesadores de pagos y herramientas de entrega digital. También es totalmente compatible con Afiliación fácilun plugin que le permite crear y gestionar un programa de afiliación para su sitio.

Procesadores de pagos y respuestas automáticas por correo electrónico

El procesamiento de pagos y la facturación son, por supuesto, algunas de las características más importantes de su sitio web. PayPal y Stripe are two options that allow you to accept your customers’ payments securely. You can also create and send customized invoices using these services.

Plantéate utilizar un sistema de respuestas automáticas para el marketing por correo electrónico, como, por ejemplo, AWeber o ActiveCampaign. Estas herramientas le permiten recopilar direcciones de correo electrónico, gestionar sus suscriptores, enviar correos electrónicos automatizados y difundir mensajes.

Plataformas de comentarios y foros

Additionally, if you want to encourage your members to interact with one another, you’ll want to look at plugins that allow you to manage comments and forums. bbPress y BuddyPress y son plugins populares para este tipo de interacciones. Si ofrece mucho contenido de audio y vídeo, debería considerar una herramienta como Amazon S3que es una solución segura de almacenamiento de datos.

What are your favorite tools for building your site? Are there any you can’t run your site without not listed here? Let us know by commenting below!

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Lindsay Flanagan

Lindsay Flanagan es redactora jefe y gestora de proyectos y redes sociales. Obtuvo un máster en Inglés y Escritura Creativa y pasó más de una década trabajando en la enseñanza superior antes de unirse al equipo de Eschler. Ella y su marido son los orgullosos padres de dos brillantes hijas y viven en Heber, Utah.

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