Comment gérer les inscriptions de nouveaux utilisateurs dans MemberPress

Donnez à vos membres nouvellement inscrits la meilleure impression possible et faites en sorte qu'ils s'engagent régulièrement sur votre site. Voici notre protocole d'accueil MemberPress.

In my previous post on member retention strategies, I touched on how important it is to create an intentional onboarding flow. How you manage new user registrations can be make or break for your subscription business.

First impressions are everything, and not doing enough to welcome and manage new users could result in a higher churn rate. Members leave confused, or simply unaware of how to make the most of your site.

Retaining new members is a cheaper, more efficient use of your time than spending $$$ trying to replace members you previously acquired and neglected.

MemberPress is packed with ways to create a smooth onboarding experience for your members and I’m going to cover them all here.

Some are pretty straightforward, but I’m willing to bet there’s at least one method in here that you haven’t yet considered or maybe weren’t even aware of.

After reading this, you’ll be prepared to optimize your site to welcome new members and extend the length of their subscriptions.

Allons-y !

1. Enable and Style New User Registrations

The first part of the member journey is becoming a member in the first place! Make sure you have everything in place to make the registration process easy, intuitive and attractive.

Set Up Thank You, Account, and Login Pages

Lorsque vous installer et activer MemberPress on your site, it automatically creates key pages, including your Merci de votre attention, Compteet Connexion pages, complete with the necessary shortcodes so they work immediately.

You can customize or replace them if you wish. Simply go to MemberPress > Paramètres from your WordPress dashboard and click on the Pages.

If you want to change any of the pages for existing pages on your site, click the down arrow next to the page you want to change and select the one you want to replace it with.

You’ll want to add the following shortcodes to your new pages so that they display the right information from MemberPress:

• Page du compte contains the [mepr-account] shortcode, which displays tabs for subscriptions, transactions, profile editing, and more.
• Page de remerciements contains the [mepr-thank-you] shortcode, which shows purchase confirmation details and can be customized to add upsell messages or instructions.
• Page de connexion contains the
  Nom d'utilisateur ou adresse de messagerie.

  Mot de passe

  Se souvenir de moi

   

   

  Mot de passe oublié
  shortcode so the confirmation details display correctly.

Remember, you can personalize your thank you message with useful MemberPress Shortcodes including the Custom Field Slugs I mentioned above.

By putting extra thought into this page, you guide them deeper into your site and help them get value from it right away.

4. Personalize the Welcome Email

By default, MemberPress will automatically send new members a welcome email once they’ve registered on your site.

Cet e-mail de bienvenue est généré automatiquement une fois que MemberPress est activé. Mais vous pouvez facilement modifier le modèle pour personnaliser l'expérience d'accueil de vos nouveaux utilisateurs.

You can find it by navigating to MemberPress > Paramètres et en cliquant sur l'icône Courriels tabulation.



Les courriels que vous envoyez pour souhaiter la bienvenue aux nouveaux utilisateurs, ainsi que les autres courriels envoyés par MemberPress, peuvent être auto-remplie avec les données personnelles de l'utilisateur, telles que son nom, son plan d'adhésion et son statut de paiement, pour n'en citer que quelques-unes.

To take your welcome email a step further, add a bonus resource, discount code (with Coupons MemberPress), community invite, or helpful links to get them off to a great footing on your site.

5. Make Logging In Effortless

Don’t put off new members by making the log in process a hassle. There are a couple of powerful ways you can make your members’ first sign ins a breeze:

Enable the Social Login Add-on

With MemberPress, you can offer your members the opportunity to log in with their Google, Facebook, X, or WordPress.com accounts with the Social Login Add-on.



Offering this option reduces mot de passe issues and improves trust and security in your site.

As part of your onboarding process, encourage new members to connect their social media accounts to their member profile for a smoother login experience.

---

6. Redirect First-Time Logins to a Welcome Page

Once your members have completed registration and logged in for the first time, you have a golden opportunity to guide them toward the most important areas of your site.

Instead of dropping them straight onto a generic dashboard or homepage, send them to a dedicated onboarding page that’s designed to help them get started right away.

On your Welcome Page, you might include:

• A short introductory video from you or your team.
• A “Start Here” guide ou access to a free mini-course (created with Cours sur MemberPress) that explains how to navigate your site.
• Links to your most valuable content, tools, or resources.
• Un invite to your community space or forum.
• Answering common questions upfront with a short FAQ section to reduce early support requests.
• Details of upcoming séminaires en ligne to help new users make the most of your site.


How to Set it Up in MemberPress

1. Create your onboarding page in WordPress and add any videos, links, or content you want members to see.
2. Dans votre tableau de bord WordPress, allez dans MemberPress > Adhésions et cliquez sur Editer on the membership you want to set up.
3. Faites défiler jusqu'à la Avancé tab and add your onboarding page URL in the URL de redirection de la connexion domaine.
4. Frapper Mise à jour to save the changes
5. Repeat with other memberships on your site.



---

7. Track and Manage User Registrations in MemberPress

You can view and manage new members from inside your WordPress dashboard.

Se rendre à l'adresse suivante MemberPress > Les membres to see all of the existing users who have signed up or registered with your site.



This screen provides you with information that can help you spot and manage new user registrations. Click the down arrow dans le Enregistré field to sort members from newest to oldest to easily identify new users.

If you want to edit a member’s details, that’s straightforward, too. Simply hover over the member’s username and click on the Editer link that appears beneath it. This allows you to view their user profile as well as edit their details if needed.



Les informations relatives à l'adhésion de l'utilisateur sont affichées au bas de la page de détails de l'utilisateur par défaut de WordPress.

A partir de là, vous pouvez trouver des liens vers leurs informations d'abonnement à votre site d'adhésion ainsi que les détails des transactions qu'ils ont effectuées.



Checking this regularly helps you follow up with new members and spot anyone who might need extra support early on

Réflexions finales

Comme vous pouvez le constater, en tirant parti des fonctionnalités de base de MemberPress, vous pouvez améliorer la gestion des inscriptions de nouveaux utilisateurs sur votre site d'affiliation.

Here’s a TL;DR recap of how to make it happen:

1. Making sign-up easy: Polished registration pages, clear calls-to-action, and no unnecessary hoops.
2. Collecting the right info: Use custom fields to learn what members want and tailor their experience.
3. Welcoming them immediately: A Thank You page that points them to their first “win” on your site.
4. Following up in their inbox: A warm welcome email that feels personal and useful.
5. Keeping logins painless: Social logins, visible login buttons, and no password frustration.
6. Rolling out the red carpet on first login: A dedicated Welcome Page that makes them feel at home.
7. Checking in early: Track new sign-ups so you can spot and support members who might drift away.

Even adding one or two of these into your onboarding flow can make a noticeable difference in retention, but when you use them together, you create an experience members won’t want to leave!

Vous n'avez pas encore MemberPress ? Commencez ici!

Got any questions about managing new user registrations in MemberPress? Hit us up in the comment section below.

Si vous avez aimé cet article, n'oubliez pas de nous suivre sur Facebook, Twitter, Instagramet LinkedIn! Et n'oubliez pas de vous inscrire dans le boîte ci-dessous. 


Victoria Lloyd
Victoria a le don de transformer de petits débuts en grands succès, ayant fait passer sa marque de bijoux de l'effervescence des marchés de rue londoniens à des lieux prestigieux tels que la Royal Academy of Arts et le magasin phare de Topshop à Oxford Circus. Son expertise ne s'arrête pas aux produits physiques. Victoria a fait ses preuves en matière de stimulation de l'engagement en ligne pour une grande variété de marques. Qu'il s'agisse de startups dynamiques ou de marques connues comme Nokia et Jack Daniels, Victoria a appliqué son mélange puissant de magie des mots, de perspicacité stratégique et d'acuité numérique pour stimuler l'engagement et le référencement de la marque. Chez MemberPress, Victoria tire parti de son expérience diversifiée pour simplifier et démystifier le monde de l'adhésion en ligne et de la croissance des entreprises. Elle est là pour guider les lecteurs avec ses idées uniques, en les aidant à construire avec confiance et créativité leurs communautés en ligne et leurs sites d'adhésion.
Voir la biographie complète