The holiday season is extremely hectic for any small business owner, so it’s important to always be a step ahead by being fully prepared when that time rolls around.
Faites-le : Déterminez à l'avance votre programme de vacances
When you own a small business, you don’t necessarily have to have a brick-and-mortar store, so it’s easy to find yourself working longer-than-usual hours. The holidays are supposed to be a time of rest and relaxation, so be sure to set holiday hours for yourself and make sure that you create vacation days for yourself as well.
Une fois que vous avez décidé quels seront vos jours de vacances et combien de temps vous voulez travailler avant ces jours de vacances, assurez-vous d'en informer votre public. En prévenant vos clients à l'avance, vous éviterez de vous retrouver avec des projets et des tâches de dernière minute à terminer.
Don’t: Completely Abandon Ship During Your Break
Although you should definitely take a break during the holidays, you shouldn’t completely abandon your business during this time.
Before you leave on your holiday break, put some aspects of your business on auto-pilot. Schedule your email campaigns in advance, schedule your social media posts, and contact your virtual assistant, staff and/or web developer and ask them to keep tabs on certain things for you. Or, if you find that you can’t completely tear yourself away from your online business, determine a day that you can “cheat” and allow yourself to look over business stuff – but stick to it!
Faire : Garder le contrôle des finances de l'entreprise
When you are preparing for the holidays, it can be easy to get caught up in all of the hustle and bustle of the season. If you aren’t careful, you might find yourself spending a bit more in your business than you expect to.
Create a holiday budget for your business so you can make sure that you don’t spend more than you bring in for your membership site. Before you leave your business for the holidays, be sure to look over your finances so you can see where your business stands.
Don’t: Go Overboard With Holiday Sales
The last two months of the year can be a blessing and a curse for small businesses. Around Thanksgiving, you have Black Friday, Small Business Saturday, and Cyber Monday, which is an excellent way to snag deals on tools and resources for your online business. Around Christmas, there are always deals and sales running that are attractive to online business owners. However, taking advantage of all of these deals can easily get you in financial trouble if you aren’t careful.
Avant de faire votre premier achat, prenez en considération ce dont vous avez le plus besoin et concentrez-vous sur ces éléments. Si vous constatez que votre budget vous permet d'acheter quelque chose d'autre pour votre entreprise, faites un autre achat.
Do: Highlight Your Business’ Accomplishments This Year
Lorsque vous créez une entreprise en ligne, il peut être facile de se concentrer sur ce que vous devez faire ou accomplir, au point de négliger les réalisations que vous avez accomplies tout au long de l'année.
In your final business analysis of the year, be sure to look at all the positive your business has done this year. Did you reach a sales goal? Hire a new employee that was a big help? Did you gain new membership customers? Launch a new online course? Whatever it is, don’t forget to acknowledge and praise your business for that.
Don’t: Stress Yourself Over What You Didn’t Accomplish This Year
Last but not least, don’t stress yourself over what you didn’t accomplish this year in your business. As a business owner, we understand that you want to make sure everything in your business goes as smoothly as possible, but the truth is that’s not always the case. Even the most successful businesses don’t reach all of their goals in a year.
It’s okay to look at where your business fell short in the past year, but don’t dwell on it. Take each situation as a lesson and learn from it. Strive to do better next year.
Les vacances et l'approche d'une nouvelle année sont toujours stressantes, tant pour le commun des mortels que pour le chef d'entreprise. Mais le fait de pouvoir se préparer à l'avance rendra cette période un peu moins accablante pour vous. Nous espérons que ces conseils vous aideront à garder les pieds sur terre et à être prêt pour la fin de l'année.
Avez-vous des conseils à donner aux chefs d'entreprise sur la façon de se préparer pour les fêtes et la nouvelle année ? Partagez votre sagesse ci-dessous !
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