If you’ve set up tiered pricing on your membership site, you’ve already made a smart move.
Different tiers let you serve different audiences at different price points, and that flexibility is one of the biggest advantages of running a membership with MemberPress.
(If you’re still deciding whether tiered pricing is right for your site, MemberPress has a great breakdown of why you should offer multiple pricing tiers.)
But here’s the part that catches a lot of site owners off guard: tiers only work if they actually feel different to the people in them.
A “Gold” member who has the same day-to-day experience as a “Silver” member isn’t going to stay Gold for long.
The challenge isn’t the tier structure itself, but rather delivering a differentiated experience across all the other tools your site depends on: your email platform, your support desk, your event management plugin, etc.
Doing that manually, for every member, at every tier is not a walk in the park.
Uncanny Automator is your no code answer.
Automator (as I’ll call it from now on) is a no-code automation plugin for WordPress that connects MemberPress to 200+ other apps and plugins.
When a member signs up, upgrades, downgrades, cancels, purchases an item, registers for an event, or completes a course, Automator can trigger a chain of actions across every tool you use.
MemberPress controls the access. Automator controls the experience. Together, they make your membership tier automation actually deliver on what your tiers promise.
The “Different Experience” Problem
Most membership plugins (MemberPress included) are excellent at gating content. Pay for the higher tier, see the premium posts – that part works well.
But content access is only one dimension of what makes a tier feel valuable.
Members who pay more expect more than just extra pages to read. They expect things like:
- faster support responses,
- exclusive news on new features or content drops,
- invitations to exclusive events,
- e onboarding experience that feels tailored to them (not a copy-paste welcome email that every tier gets.)
That’s a service experience, and it spans every tool connected to your site – your CRM, your helpdesk, your webinar platform, your messaging apps. Access rules alone can’t deliver it.
What you need is a way to make those tools respond differently based on which tier a member belongs to. And you need it to happen automatically, the moment a membership event occurs.
Automator is a great way to do just that.
What Automator Can Automate When a Tier Changes
Every automation in Automator starts with a trigger and ends with one or more actions. When someone purchases a specific MemberPress membership, upgrades to a new tier, or cancels – that’s the trigger.
What happens next is entirely up to you.
Here are four high-value workflows that turn tier differentiation from a promise into a reality.
Priority Support for Higher-Tier Members
Higher-tier members often expect faster, more personal support. But manually checking someone’s membership level every time a support request comes in doesn’t scale, especially as your community grows.
With Automator, you can connect MemberPress to your support tools so that when a premium member submits a request, it’s automatically flagged or routed differently.
For example: a Formulários de gravidade submission from a Gold-tier member could automatically create a high-priority ticket in Ajuda ao escoteiro, or spin up an urgent task in ClickUp ou Asana.
A submission from a Basic member goes into the standard queue. No manual sorting needed, it’s all on autopilot!
Early Access and Beta Programs
Your highest-tier members are often your most invested audience – the people most likely to give you useful feedback and the ones who most appreciate being “in the know.”
They’re natural candidates for early content drops, beta features, or exclusive announcements.
Automator makes it simple to add members to those programs the moment they join or upgrade, without any manual list management.
When a user purchases a premium tier, Automator can automatically add them to a dedicated “Early Access” list in Mailchimp, ActiveCampaign, or whichever CRM you use.
When they downgrade or cancel, they’re removed automatically. Your list stays accurate without anyone touching it.
Exclusive Events (Webinars and In-Person)
Event access is one of the most compelling perks you can offer premium members.
It’s also one of the most labor-intensive to manage manually: tracking who qualifies, sending invitations, handling registrations, and revoking access when memberships change.
Automator can handle all of that automatically, based on membership tier.
When a member joins a premium tier, Automator can register them for an upcoming Zoom webinar or enroll them in a recurring monthly event in O calendário de eventos.
You can even register members in bulk for new events with a single automation. And if someone cancels their membership, their event registration is revoked.
Tier-Based Onboarding Sequences
The way you welcome a Basic member should be different from how you welcome a VIP. A one-size-fits-all welcome doesn’t communicate that the member’s choice of tier at checkout actually mattered.
Automator can trigger entirely distinct onboarding workflows for each tier, so every new member gets a first experience tailored to what they signed up for.
A Basic signup might trigger a standard welcome email series through your CRM.
A Pro or VIP signup might trigger a completely different sequence, one that includes a personal check-in email, a direct Slack notification to you (the site owner), or even an SMS welcome message via Twilio.
A completely different journey that reflects their membership.
How to Set This Up
If the workflows above sound complex, the actual setup might surprise you.
First, install Uncanny Automator (you can get Automator Lite for FREE without the need for a credit card, phone numbers, or email).
From your WordPress Admin Dashboard /wp-admin/, navigate to Plugins > Adicionar novo. In the search bar, enter “uncanny automator” and click Instalar e Ativar.
Dica profissional: Register your account and get complimentary app credits to use app integrations like Facebook, LinkedIn, Asana, Zoom, Planilhas Google, Anthropice muito mais.
With Automator installed, setting up the “recipes” (i.e., automations) that we covered above is very straightforward.
- Create a new recipe. Each recipe has a trigger(s) and action(s). Set the trigger to something like “A user purchases a recurring subscription product” and select the tier.
- Add your actions. Choose from 200+ connected apps and plugins. Add the member to a CRM list, create a support ticket, register them for an event, send a Slack notification, whatever the tier calls for.
- Repeat for each tier. Create a separate recipe for each membership level, customizing the actions to match what that tier promises. Toggle each recipe from Draft to Live when you’re ready.
That’s it. No code, no custom development, no duct-taping APIs together. The recipe runs automatically every time the trigger fires.
Make Every Tier Worth It
MemberPress gives you the structure: the tiers, the access rules, the pricing.
But the experience (the part that makes a premium member feel like a premium member) happens in all the tools that surround your membership site. Your CRM. Your helpdesk. Your event platform. Your messaging apps.
Uncanny Automator connects those tools to MemberPress so that every tier change triggers the right actions, in the right tools, for the right members.
There’s no manual work or code needed to create membership experiences that actually deliver on what each tier promises.
If you’re already running tiered memberships with MemberPress, adding Automator is the fastest way to make those tiers feel meaningfully different, and to do it at scale, without adding more work to your plate.
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