Hiring a copywriter for your WordPress membership site might seem like a frivolous expense, but there are actually quite a few benefits to doing so. Copywriters are highly skilled in creating quality content, sales pages, and general web copy that not only engage your members, but convert silent lurkers into loyal customers.
If you’ve been thinking about hiring a copywriter but need some added encouragement, today I’ve got 3 excellent reasons to hire a copywriter for your membership site:
1. If you hate writing
This is one of the most popular reasons to hire a copywriter or ghostwriter for your membership site. If you hate writing it, chances are your members are going to hate reading. Let’s be real – writing is not everyone’s cup of tea. For me, it’s always been a pleasure. But for most of my clients, it’s a burden. They spend hours staring at a blank Word document, writing the start of a sentence, and then furiously pounding on the backspace key while muttering obscenities under their breath. I imagine it’s how I feel when I’m trying to recode my website or design a new website (not my strongest skills).
If writing is not something that comes naturally to you, you should absolutely hire someone else to do it. Your time is better spent elsewhere, and you know it. Instead of wasting all those hours trying to force the words to flow out of you, hire someone who can bang it out in two hours while you turn your attention to other aspects of running your business. Play to your strengths and the strengths of those around you.
2. If you simply don’t have the time
Finding the time write, edit, and perfect premium content can seem impossible when you have an entire business to run and a personal life to tend to as well. One of two things happens if the content is not gushing out of you regularly: other aspects of your business start to suffer OR your editorial calendar goes out the window and you post new content sporadically. Neither of these situations are desirable and can cause a lot of unnecessary stress in life, while slowly ruining your reliability and reputation with your members.
The second most popular reason to hire a copywriter is to simply have another person on your team making sure that your content is always top-notch and always on-time. Delegate, delegate, delegate!
3. If you’re not converting
So let’s say that you love writing and, so far, you seem to have plenty of time to produce and publish your content. Great! But your membership stats have sort of plateaued, and try as you might, you can’t seem to attract new members or up-sell your existing members into your other packages or products. Well, what’s happening here is that there is a disconnect between you and your members. You might be producing great content, but maybe the way you are phrasing it isn’t resonating with your customers. Or maybe you’re being too modest and not pushy enough with your language (something that happens a lot even when I’m writing my own sales copy).
Sometimes all you need is an outsider’s perspective to see the value in what you are offering and phrase it in such a way that your members feel like they MUST purchase your products and services. A good copywriter sees this value almost instantly and finds the words to showcase your goodies in all their glory.
Additionally, a good copywriter can help you create brand new premium content such as eBooks, workbooks, scripts for videos, and so much more. Copywriters often bring a fresh perspective to the table and usually have some pretty nifty ideas for new written-word products to offer your members.
The quality of your content needs to be the highest priority when you have a membership site, especially if your readers are paying for it. If you take that into consideration, find the right copywriter at the right price, and work with them to produce your best ever content and grow your membership site, the ROI will be more than worth it!