Want to turn your training know-how into a program people pay for every month? Here’s how to set up, price, and sell fitness programs online with WordPress, MemberPress, and CoachKit™.
You’re a good coach. Your clients get results. But you’re capped at the number of hours in your day, and every new client means another slot on an already packed calendar.
Selling your programs online changes that. Once a program is built, you can sell it to 10 people or 1,000, and the work stays about the same.
This guide covers how to do it on WordPress, the platform you own outright, with no per-program fees or monthly platform cut. By the end, you’ll know exactly what to set up and in what order.
Online Fitness Programs Are a Proven Business Model
The online fitness market has grown fast and it’s still growing. Allied Market Research projects annual growth of 32.7% through 2032. People want workouts that fit around work, kids, and travel, and online programs give them that.
The better proof, though, is coaches who are already doing it. The sites listed below all run on MemberPress.
MemberPress Fitness Site Examples
My Mindful Movement
Instructor Helen Faliveno took her yoga coaching online using MemberPress, and she’s killing it! You can watch her video below for extra inspiration.
There’s also the MemberPress-based Base Body website…
… and Paul Sklar XFit 365®, whose site is built, you guessed it, on MemberPress…
…then there’s the MemberPress-powered site for the Safari Fitness Gym Time PT program…
…or the world renowned online Pilates academy Pilatesology, run on MemberPress…
…and of course, one of our favorites, Pilates Guy, who’s UK-based but has clients all over the world!
Whether you teach yoga, strength training, HIIT, or something more niche, the setup is the same.
Backed by a 14-day money-back guarantee.
Why Online Programs Beat Trading Hours for Dollars
Clients get convenience and a lower price.
They can train at home, at the office, or in a hotel room, and they pay less than they would for in-person sessions.
You get lower overhead and a much bigger audience.
No studio rent and no commute, and your clients don’t all need to live near you.
You also get recurring revenue.
Instead of chasing one-off session payments, you can sell your program as a monthly or yearly subscription. That turns a busy month into a predictable income.
But even online, one coach can only give so much personal attention. That’s the part CoachKit™ is built to solve, and we’ll get to it in step 4.
How to Sell Fitness Programs Online With WordPress
1. Define one program for one type of client
Start narrow. “12-week strength program for new moms” sells better than “general fitness coaching,” because the right person reads it and thinks that’s me. You can add more programs later (and with CoachKit™, there’s no cap on how many).
2. Set up your WordPress site
WordPress is free, and you own everything on it: your content, your client list, and your revenue. If you’re starting from zero, this guide to building a membership site on WordPress walks through the basics.
3. Install MemberPress and create your membership levels
MemberPress handles payments, recurring billing, and who can see what. This is where pricing gets flexible:
- A monthly subscription for your workout video library
- A premium tier that adds personal coaching
- A free trial period so new clients can test your program before committing
Offering multiple pricing tiers lets you serve clients with different budgets without discounting your top offer.
4. Build your coaching program with CoachKit™
This is where selling a workout PDF turns into actually coaching people at scale. With CoachKit™, you can:
- Set goals, milestones, and habits for each client, so they can see their progress and keep going. Milestones mark the big wins; habits are the daily practices that get them there.
- Give clients a personal dashboard where their program, progress, and next steps live in one place.
- Group clients into cohorts so you can run the same program for many people at once.
- Run unlimited programs. Many coaching platforms charge more for each program you add. CoachKit™ doesn’t.
For example, a strength coach could run separate programs for beginners, postnatal clients, and powerlifters, then bundle them into one all-access membership.
5. Add courses and digital downloads
MemberPress Courses lets you build self-paced programs that keep earning while you’re coaching (or asleep).
The AI Course Generator speeds this up: describe your program type, your clients’ goals, and your training approach, and it builds the structure with sections, lessons, and progress quizzes. Then you add your own workouts and expertise.
You can also sell digital downloads like workout plans and ebooks, or meal plans and gear through a members-only store. If you train other coaches, you can even create a certification course.
6. Let clients book their own sessions
For live calls, connect Simply Schedule Appointments or Calendly. Clients choose a time that works for them, and you set the availability.
7. Get other people selling for you
With Easy Affiliate, your happy clients and fitness partners can promote your programs for a commission. You only pay them when they make a sale, so it’s a sales team with no salaries.
Includes CoachKit™ on the Growth Plan. 14-day money-back guarantee.
Do’s and Don’ts for Selling a Workout Program Online
DO build a structured program. A pile of exercises isn’t a program. Build a clear progression toward one goal.
DO use real success stories. Testimonials from actual clients build trust faster than anything you say about yourself.
DO mix live and recorded content. Recorded sessions give flexibility; live ones build connection. Most clients want some of both.
DON’T go quiet after the sale. Answer questions and feedback quickly and give members a community to be part of.
DON’T overpromise. “Lose 20 pounds in 2 weeks” might get a click, but it won’t get a renewal. Show real progress and realistic targets.
Your Next Step
You don’t need the whole business built before you start. Pick one program, set it up in MemberPress, and invite a handful of clients to try it. You’ll learn more from your first 10 members than from months of planning.
Got questions about starting your online fitness business? Ask away in the comments. And for more tips, subscribe to the MemberPress blog!
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We run our online fitness membership site using Memberpress. It’s made our lives so much easier since migrating to this membership tool.
I’ll be referring to this post as I launched a fascial fitness site in fall of last year. Thank you.