How To Create And Sell Knockout Fitness Programs Online

More and more people are working out from home, and the business of online fitness has grown rapidly as a result.

Although this business is booming, is it really as easy to get started as it seems?

In this post, we're going to show you just how quickly and easily you can get your personal training program online and how to start successfully selling it with MemberPress.

Creating a fitness program is an excellent way to earn income from the comfort of your own home. Why not start your online business with MemberPress? →

Can An Online Fitness Program Really Work For Me?

Of course it can!

It’s great to be in the gym, physically working with your customers as they reach their weight loss goals; however, what if the gyms are all closed during a global pandemic?

Not only that, but even in normal times there are always going to be some potential customers who don’t have the time or the means to workout in the gym with you. Or you may not have time in your busy schedule to meet one-on-one with every client you have.

That’s where having an online fitness program comes in handy. Creating a website where your clients can purchase your workouts, meal plans, merchandise, and more will allow you to reach and serve more customers with less time and effort.

Now, let’s take some time to dive into just what it takes to set your company up to be a successful membership business.

Step 1: Download and Set Up MemberPress

The first step to creating the ultimate membership business is to purchase and download MemberPress. MemberPress has a ton of advanced features that will allow you to get your fitness program up and running in no time—with the ability to restrict access to your company based on subscription levels, accept subscriptions via multiple payment methods, allow members to download your workouts, and much more.

Once you’ve purchased and downloaded the MemberPress membership plugin to your website, go to MemberPress > Settings to activate your license key.

Once the add-on is activated, you'll be able to configure all of your settings, including your preferred payment methods (you have the option to use methods like Stripe, PayPal,, and even offline payments), your membership page slugs, taxes, and more.

Step 2: Create Membership Levels

Membership levels are used to set up different pricing options for your fitness membership customers. Each level of membership offers your clients access to different levels of content—different workouts, meal plans, additional coaching, and so on. Each level will have it’s own content, and the pricing will increase as users go up.

With MemberPress, there's no limit to the amount of membership levels you can make, so you can customize your plans however you wish.

To get started, go to MemberPress > Memberships then click the Add New button. You'll be taken to a page where you'll be able to add a title and description for your membership level.

You'll also be able to include the price of your membership, the billing type (whether your membership will be a one-time payment or recurring), and access time (whether your members will have lifetime access to your fitness program or access for a limited amount of time).

Once you've finished configuring those options, scroll down on the same page to Membership Options. In this section, you'll be able to further customize your membership level using each tab:

  • Registration – Choose the registration button text, enable a thank you page, send a welcome email, and customize the payment options.
  • Permissions – Select who can purchase that membership type, and create a custom message for users without permission.
  • Price Box – Set the look for the price box by including benefits, custom text, and a highlight option.
  • Advanced – Add a URL for members to access their content, add pricing terms, and redirect to a custom login page.

When you’re done, click the Publish button to create your membership level. This process can be repeated as many times as you need for an unlimited amount of membership levels.

Step 3: Set Up Rules

Now that your membership levels are set up, you can define which memberships will have access to specific programs on your fitness site using rules.

On your WordPress dashboard, go to MemberPress > Rules > Add New to access this feature. You'll then be taken to a page where you can link specific pieces of content to your selected membership types.

You can set a piece of content to be available to all membership levels or set a specific workout program to only be accessible to the highest paying memberships. It’s totally up to you!

After you’ve done that, scroll down to the Drip/Expiration section. Enabling the drip option allows you to slowly release content to your members over time, rather than all at once. The expiration option allows you to decide when, or whether, the content you provide will no longer be accessible to your members.

<<Read More: The Skinny on Drip Content

Once you’ve configured everything to your liking, be sure to save your rules.

Step 4: Add Your Workout Programs Using MemberPress Courses

Now you can finally start adding your fitness programs and content to WordPress.

You have the option to add your programs in several different formats:

  • In a WordPress blog post as written content
  • As a stand-alone WordPress page including written content and videos
  • As PDFs members can download and use offline
  • Other digital downloads, including ebooks, videos, and more

For detailed instructions on how to create your online fitness program using the built-in MemberPress Courses Add-on, check out our guide, Getting Started with MemberPress Courses.

Step 5: Build Your Pricing Page

Setting up a fitness membership pricing page is a breeze on MemberPress. Go to MemberPress > Groups > Add New to get started.

First, name your group so you and your team will know what the page is for. Membership Plans is the name we will use for this example. 

Then scroll down to the Group Options section. Here, you'll be able to add the membership plans you want to make available to potential customers.

You can also change the theme in this section to your linking. Once you're done, click Publish. Don’t forget to check your page to make sure it looks the way you want it to.

Now, you need to make sure that non-members are directed to your pricing page to sign up for a membership when they try to access your content for paid members. To do this, go to MemberPress > Groups and copy the URL of the group that you created previously. 

Then navigate to MemberPress > Settings and click the Pages tab. From here, scroll down to the Unauthorized Access area, and check the box labeled Redirect unauthorized visitors to a specific URL. This is where you'll paste the link you just copied. Lastly, click Update Options to save your changes.

Step 6: Add Sign Up and Login Forms

Last, but definitely not least, you need to add sign up and login forms to your fitness membership site so customers can access your content and become members easily. We will do this using a widget.

Go to Appearance > Widgets on your WordPress dashboard to see the areas where you can add widgets and which widgets you can use on your site. Find the MemberPress Login widget, and drag it onto the widget-ready space of your choice.

Then, navigate to Appearance > Menus. If you already have a menu for your website, select your pricing page under the Groups heading and click Add to Menu.

If you don't already have an established menu, click Add New at the top to start creating your new menu and adding pages to it. You can easily drag and drop your menu items into the order of your liking. You can also edit the names of the menu items.

Once you click Save Menu, you're done. You've now created your online fitness membership site!

Now that your online workout program is set and ready to go, we have a few resources that will help your business thrive. In case you'd like to do an official launch of your membership site, we've put together a membership site launch checklist to help make sure you don't miss a step. We also have tips on how to use giveaway tools and promotional video marketing to promote and grow your business.

Creating an online fitness program is easy with MemberPress! Start your membership business today!

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Categories: How To Monetization
About Jessica Starks

Jessica is a creative entrepreneur and professional writer who strives to use her talents to both entertain and educate. In her spare time, she loves reading, writing, genealogy, and spending time with her family.


1 Comment

    Brad Crowell

    June 24, 2020

    We run our online fitness membership site using Memberpress. It's made our lives so much easier since migrating to this membership tool.