There are some amazing women in business. In a fast-paced and technologically advanced workforce, women business owners must keep up with the demand for viable technology in running their businesses efficiently and in keeping customers satisfied. Women have proven technologically savvy when it comes to running successful businesses, and MemberPress is privileged to have some of them as clients.
Mariska van de Langenberg, 5 Star Signals
Mariska van de Langenberg is the CEO of 5 Star Signals, a membership Forex Trading company specializing in foreign currencies, including active trading and investing. van de Langenberg’s credentials include advanced education in finance and a top-notch customer-service mentality. She’s also well-versed in legality and networking. She and her business partners provide a secure environment where clients can feel safe investing their money.
The company has an interesting geographic setup—van de Langenberg resides in the Netherlands, while the company is registered in Ireland. Her team members hail from various countries, including the United States, Canada, and Scotland. The company’s goals include helping 100% of its team members become financially independent within just 5 to 7 years; this is also expected of their affiliates. Historical data shows that a Forex account earns 37% interest, compared with a regular savings account at 2%. They offer this strategy at various risk levels to increase both gains and risk. 5 Star Signals also offers a compensation plan that pays 80% of company revenues. The company thrives because of the opportunities it offers in successful investing.
MemberPress’s dedicated service has proven invaluable to van de Langenberg’s company. She feels that the plug-ins are self-explanatory and that the manuals are clear, even for someone who doesn’t have much WordPress experience. Their 24/7-style customer service has helped her team with pressing issues—even on weekends! As van de Langenberg puts it, “They’ve never said no to us.” van de Langenberg advises MemberPress users to make sure they plan the setup of their website upfront and have a blueprint for it so that implementation is smooth and so they’ll be able to explore the various options within the plug-in. She feels like the ability to “drip” content is an invaluable feature. No need to give away all of your content within the first month of a membership—drip it and keep adding value to it. Doing this, van de Langenberg says, encourages a loyal membership and keeps a company’s revenue growing.
You can find out more about 5 Star Signals on their website.
Lisa League, Qpractice
Lisa League is the founder of Qpractice, a membership site that provides services to interior designers preparing for the National Counsel for Interior Design Qualification (NCIDQ) Exam, a difficult test interior designers in the U.S. and Canada must pass in order to become licensed or registered interior designers. This allows them to progress in their career to become senior designers and/or to work in commercial design. League was inspired to begin a business to help designers prepare for the NCIDQ Exam when she herself had to take it. Before founding Qpractice, League was a successful interior designer working in the commercial hotel-design industry. When the economy took a downturn and the entire design team at the hotel developer was let go, she began seeking other employment. While the interviews and job offers came, those opportunities weren’t in Winter Park, Florida, where she currently resides. Rather than relocate, she chose to freelance and start her own business.
League found an existing need in the market and built her company around it. After setting up a study blog, she found that respondents didn’t want or need more practice questions (the NCIDQ sells past exams); they wanted help understanding and interpreting the information on the exam, particularly concerning what they did right and wrong. Thus her business idea was born. Her membership site allows designers to purchase sections, packages, or just portions of packages to help prepare for the exam. Qpractice helps designers pass the exam the first time (it’s only offered twice a year), so they don’t have to pay for it again, as it’s quite expensive.
League says MemberPress has helped grow her business by allowing her to sell access to her programs. She loves the fact that she can sell multiple combinations of the exam (there are three parts). This enables clients to get a teaser or taste of the product, which usually means they come back and buy additional products. League can do all of this without having to try to figure out complicated upgrades. Customers can also keep their existing products after upgrades.
League advises that business owners have a strategy in place for how they’d like to sell their product and that they organize their digital or course content ahead of time. She suggests putting this strategy on paper before trying to put it on a website and having a step-by-step plan for the business’s goals. Additionally, she suggests owners use the tutorials, videos, help section, and the support MemberPress provides (the support, she adds, is excellent). League also says it’s a good idea to invest in a developer or acquire additional help when setting up a site. That way owners can focus on the content for their clients.