“This is Writing Excuses. Fifteen minutes long because you’re in a hurry, and we’re not that smart.” Every podcast of Writing Excuses, a Hugo and Podcast Award winning series, ends with that …
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7 Tips for Creating Effective Ads for Your Membership Site
Every business needs advertising and promotion. Even online businesses, like membership sites. The life and death of a membership business is dependent on in its subscribers. Without them, there is …
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Ways to Win Back Lapsed Members from your Membership Site
A lapsed membership. Every membership business deals with this problem. It's frustrating and sometimes discouraging, but it's a normal part of the business. Your membership business already has a …
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How to Test the Waters Before Starting A Membership Site
Membership sites are a fantastic way to generate income, grant schedule flexibility, and allow you to assist others in gaining new skills and knowledge. But they also are hard work. They require …
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How to Make Stellar Product Descriptions for Your Membership Site
A picture is worth a thousand words, isn’t it? Maybe, but successfully selling product goes beyond posting great pictures. For thousands of years, people have utilized words to push products: from …
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How to Create a Newsletter Your Members Will Actually Read
Research shows that the average open rate for email newsletters is about 20%. But that doesn’t mean 20% actually get read. The average click-through rate is only 2-5%. Newsletters can be snoozy …
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