Google Analytics offers so many options and so much information it can be overwhelming! But don’t let all that scare you away because, as mentioned in a previous article, it’s the one analytics tool …
Continue ReadingWhat is Promotional Writing vs Informational Content (and How to Balance the Two)
By now you’re aware that the content on your website and blog serves a greater purpose. Content doesn’t just exist because you “have” to write it. Content creation and marketing is a must if you want …
Continue ReadingWhat is SEO?
A Brief Overview Think about the last time you went to find something online. You typed a few keywords into a search engine and up popped the top sites for your subject. Those top sites were …
Continue ReadingWhat Not to Do When Writing and Editing Your Blog
Ever feel overwhelmed by all the things you have to remember when setting out to write a blog post? You’ve got to make it interesting, professional, eye-catching, original, unique, etc. There’s lots …
Continue ReadingPinterest Is Your Next Favorite Business Social Media Platform
Using Pinterest for your business yet? If not, you’re missing out! Did you know there are more than 150 million pinners? That’s a huge number of potential clients and customers. Pinterest is the …
Continue ReadingFacebook 101—Part 2 of 2: Advertising on Facebook
In our December article “Facebook 101, Part 1,” we shared the benefits of having a Facebook company page as well as several tips for making it work for your business—not only for your …
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