Looking for new ways to grow your membership site's user base and generate more sign-ups for your paid courses and programs? The sales-promotion ideas in this guide can help you do just that.
In most cases, you'll need an existing audience to get the most out of these membership site promotions and offers. So if you’re still struggling in that department, be sure to check out our guide to membership site marketing strategies.
Whatever your stage in the membership-site journey, chances are, getting more members is high on your priority list. And trying out a few of the promotional methods in this guide could move your closer to your goals.
So let’s get started!
Create a Free Membership Program
Creating a free version can help remove the financial barriers that may be stopping people from joining your membership program. By adding a free program to your membership site, you give your target audience a way to check out the quality of your content without financial risk.
Also, you can use this opportunity to grow your email list by giving users the option of joining your email newsletter when creating their free account for your introductory program.
When creating the free program, consider repurposing some of the content from your paid programs or invest some time in producing new content. Whatever you do, be sure to make this content your best. Remember, those who sign up will use this content to decide whether your paid programs are worth the money.
Offer a Lower-Priced Option
If the idea of creating a free membership program doesn’t appeal to you, consider offering a lower-priced option instead. In creating this program, you'd take the same approach as with the free program, but you'd also earn some money from your endeavors by charging a relatively small access fee.
One unique benefit to creating a lower-priced membership course or program is that the user will have already created an account and entered their payment details when signing up. Having payment info already in the system removes some friction, making it easier for members to hit the Upgrade button and join your full-priced membership product in the future.
Run Free Membership Site Trials
Adding a free trial to your membership program comes with lots of benefits. However, unlike creating a free mini course or lower-priced version of your core product, there's no need to produce a new program. Instead, you simply offer free access to your existing program for a set time.
With a powerful membership plugin like MemberPress, setting up a free trial is surprisingly easy, making this one promotional method you can implement today. With MemberPress, you have the option to require members to enter their payment details when signing up or to simply give them access to content without requiring payment info upfront.
Issue Discount Coupons
If you have a sophisticated WordPress membership plugin like MemberPress, issuing discount coupons is another effective and simple promotional option. Thanks to the way discount coupon codes work in the MemberPress plugin, you retain full control over how coupons are used and how much money users save.
There are several ways you can use discount coupons. For example, you might share a promotional code with email newsletter subscribers, announce a code while promoting your membership program through a guest post or in a podcast, or issue a code on an individual basis when communicating with prospective members in person or via email.
Also, if you’re doing any offline promotions, such as printing flyers or advertisements, you could include a discount code as part of the content. Coupons not only incentivize signups but also help you track the effectiveness of your marketing efforts.
Buy One Get One Free
Provided you have more than one membership program, a BOGO sale can be a highly effective promotional method. The most common way to configure a BOGO promotion is to offer the lower-priced item for free. Similarly effective promotional structures include buy-one-get-one-half-price or buy-two-get-one-free.
Another option is to create bundles of your programs that don’t strictly follow the buy-X-get-Y-free framework but still give users access to more of your content than they would get otherwise.
Time Sensitive Offers
Black Friday and Cyber Monday promotions, where a product is reduced in price for a set time, are good examples of time-sensitive offers.
Of course, you’re free to run this type of promotional offer any time of the year. However, online consumers have been well trained in the last few years to look for discounts over the Black Friday and Cyber Money weekend, and there may already be potential new members checking out your site for discounts during this time.
Create Bonus Items
Offering bonus items is a great way to inspire visitors to sign up and become paying members. In lieu of creating a free mini-membership program or offering a BOGO sale, you could produce an eBook and offer it as part of each new membership, or offer to coach anyone who signs up. The options are limitless.
Hopefully this article has given you a few ideas for how you can increase sales for your membership site. But keep in mind that you can get creative with these promotional methods by combining them to suit your membership programs and target audience.
For example, you could use discount coupons to promote your free trial, limiting the free trial only to those with the code. Or you could bundle your membership courses in a low-priced package and offer it in a flash sale available for a limited time.
Also, if you'd rather not discount your core membership product, you can still benefit from running sales promotions. If, for example, you offer multiple membership levels to your audience, you could limit promotions to only your top-tier membership plan to persuade more visitors to opt for the higher priced option over less-expensive plans.
Which promotional method will you use on your membership site? Let us know in the comments section!