In today’s digital marketplace, standing out and selling high-value offerings can seem like a daunting task. That’s where MemberPress comes into play, a powerhouse tool that’s changing the game for individuals and businesses looking to sell premium products and services online.
MemberPress is widely recognized for its subscription management features, but it’s also an incredibly effective platform for managing one-time purchases, especially those that carry a higher price tag.
Why Big-Ticket Items?
Do you have a product that could be highly profitable or life-changing that offers a unique, novel or in-depth bundle of information to your customers? Don’t undersell yourself!
Presenting a comprehensive set of Courses, Coaching Programs, Downloadables and other content can make a phenomenal way to get SERIOUS engagement on your website … and really scale up your revenue at the same time!
Selling Big-Ticket items comes with a host of benefits:
- Perceived Value: Higher-priced products are often viewed as more valuable, leading to greater satisfaction and engagement from your customers. It may be counterintuitive but the higher the price, the higher the perceived value.
- Barrier to Entry: The price point filters out casual browsers, attracting serious buyers who are more likely to engage with and benefit from your offering.
- Increased Revenue: Selling fewer, higher-priced items can be more profitable than managing a large volume of smaller sales, maximizing your revenue per customer.
Beyond Subscriptions: Exploiting the Untapped Potential of High-Ticket Course Launches
MemberPress shines in its versatility, but it’s best-in-class when selling subscriptions and big-ticket items like:
- Comprehensive courses
- In-depth certification programs
- High-end coaching services
- Tangible products priced at $500, $1,000, even $10,000
MemberPress isn’t just about managing recurring payments; it’s a robust solution for anyone with a valuable offering looking to reach a willing audience. With its seamless signup-style checkout, MemberPress guides potential customers through a frictionless journey from discovery to purchase, ensuring a positive user experience that enhances the likelihood of conversion.
Regardless of the nature of your offering—a detailed online course, downloadable resources, a personalized coaching program, or even a physical product—MemberPress is equipped to support your delivery method.
Its flexible structure allows you to customize how you present and deliver your product, ensuring that your customers receive it in the most effective and engaging way possible. This adaptability is crucial for maintaining the perceived value of your Big-Ticket items and making sure your customers are happy.
Buy Now Pay Later with MemberPress
A significant advantage of MemberPress is its integration with “Buy Now Pay Later” (BNPL) options through payment giants like PayPal and Stripe. This includes popular services such as Afterpay, Affirm, and Klarna which allow customers to pay over time and for you to get paid upfront.
Just think, your customers can purchase your products immediately and you can get the money instantly. Then the customer has flexibility to pay over time! It’s the best of both worlds when selling more expensive products!
Custom Payment Methods for High-Ticket Courses
Setting up MemberPress to accommodate these big-ticket course launches could not be easier. All you need to do is configure custom payment methods in Stripe to allow for Affirm or Klarna. These are probably the most common buy now, pay later, payment methods.
Mastering the Art of the Launch
Of course with MemberPress you can just be selling products everyday but one technique we’ve seen work phenomenally well for some of our customers is limiting sales to a time-limited window.
For products like coaching programs or cohort-based courses, adopting a launch strategy can significantly amplify your success. By limiting enrollment to a specific timeframe and highlighting the limited availability of spots, you create a sense of urgency and scarcity that can drive immediate action.
This strategy not only boosts your sales but also fosters a community of engaged and committed participants, adding value to the overall experience.
Sometimes this type of approach is necessary with Coaching Cohorts (you may only have the capability to service a limited number of customers at any given time) … but this approach can be used for any big ticket item!
Choosing MemberPress Over Other Solutions
What sets MemberPress apart from other competing solutions is that it’s a WordPress plugin, rather than a hosted platform. Here’s why that matters:
- No Per-Transaction Fees: Most hosted membership platforms charge significant per-transaction fees, which can quickly add up under normal circumstances but are downright ASTRONOMICAL for Big-Ticket items. Imagine selling a $3,000 program and having to pay your platform nearly $1,000 on each transaction! HECKKKK NOOO! You already have to pay taxes, you don’t need this hefty “Platform-tax!” Your fully licensed copy of MemberPress, running on your WordPress website will never charge you per-transaction fees!
- Full Control: With MemberPress, you maintain complete control over what you sell, your data, and your customer interactions. There’s no “platform tax” or hidden fees, and you’re not at the mercy of a third-party platform’s changing policies or pricing structures. You have the flexibility to run your business on your terms … adapting to your market in ways that you could never do on a hosted membership platform.
Leveraging MemberPress for Maximum Impact
To fully leverage MemberPress for selling big-ticket items, consider the following strategies:
- Utilize Advanced Pricing Options: Experiment with different pricing structures, including tiered pricing, bundled offers, and limited-time discounts, to find what resonates best with your target audience.
- Maximize the BNPL Feature: Prominently feature the “Buy Now Pay Later” option on your sales pages to highlight the financial flexibility available to your customers. This can significantly lower the purchase barrier for those interested in your Big-Ticket items.
- Engage and Nurture Your Audience: Use MemberPress’s built-in tools to create a members-only area where you can offer additional value, engage with your audience, and build a community around your brand.
- Optimize Your Sales Funnel: Pay close attention to your sales funnel’s effectiveness. Use analytics to track customer behavior and identify any drop-off points or areas for improvement.
Selling high-value offerings requires a sophisticated approach, and MemberPress offers a comprehensive solution that addresses the unique challenges of marketing Big-Ticket items. Its versatility, combined with the ability to deliver content in various formats, support for “Buy Now Pay Later” options, and strategic launch capabilities, make it an indispensable tool for creators and entrepreneurs alike.
Moreover, MemberPress provides a level of control and profitability that is unmatched by other platforms. By eliminating per-transaction fees and giving you complete ownership over your content and customer data, MemberPress ensures that you maximize your revenue and maintain a direct relationship with your audience.
This is particularly crucial when selling high-value products, as the direct interaction fosters trust and loyalty, key components of a successful online business.
Implementing a Successful Big-Ticket Sales Strategy
To make the most out of MemberPress for Big-Ticket sales, it's essential to:
- Focus on Value Creation: Ensure that your Big-Ticket item delivers exceptional value. This could be through unparalleled content quality, exclusive access to resources, or personalized support. High-value offerings should solve a specific problem or fulfill a unique need for your target audience.
- Build a Robust Marketing Plan: Use a combination of content marketing, social media, email marketing, and paid advertising to create awareness and drive traffic to your MemberPress site. Tailor your messaging to highlight the unique benefits and value of your Big-Ticket offering.
- Leverage Testimonials and Case Studies: Social proof is powerful, especially for high-priced items. Showcase success stories, testimonials, and case studies from satisfied customers to build credibility and encourage potential buyers to take the leap.
- Offer Exceptional Support: Big-Ticket customers often have higher expectations. Offering top-notch customer support, including pre-sales questions, technical assistance, and post-purchase follow-up, can significantly enhance customer satisfaction and encourage repeat business.
The Competitive Edge of MemberPress
Choosing MemberPress over other solutions not only saves you from hefty transaction fees but also empowers you to create a tailored, premium experience for your customers. Its integration with WordPress, one of the most popular and powerful content management systems, allows for unparalleled flexibility and customization.
This means you can design your sales process, content delivery, and customer engagement strategies exactly how you want them, without being confined by the limitations of a hosted platform.
Wrapping It Up
In the realm of online sales, particularly for Big-Ticket items, MemberPress stands out as a comprehensive, user-friendly solution that caters to the needs of content creators, educators, and entrepreneurs looking to maximize their revenue and impact.
By leveraging its powerful features, from flexible content delivery and BNPL options to full control over your sales and marketing, you can elevate your business and deliver exceptional value to your customers.
Selling high-value offerings is about more than just transactions; it's about creating meaningful connections, delivering outstanding value, and building a sustainable business model.
With MemberPress, you have everything you need to succeed in this endeavor, making it the ultimate tool for anyone looking to capitalize on the lucrative market of Big-Ticket launches. So, if you're ready to take your business to the next level, consider how MemberPress can help you achieve your goals and redefine success on your terms.
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Great article!
Now I have to figure out what I can come up with for a high ticket items
You got this, @Erick!