Last week we introduced you to the complex world of social media ROI. In part 1, we gave you tips on what to measure and why, and we reviewed setting social media goals and objectives. Today we’re …
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How to Measure Social Media ROI, Part 1
A few weeks ago we talked about how to review social media metrics. As stated in our post, metrics are “the data you gather and use to measure the performance of your social media campaigns and what …
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What are Social Media Metrics?
Find out what these measurements are and why they're critical to the success of your online business. “Review your social media metrics!”– it’s one bit advice you’ll see again and again as an …
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Two Billion Reasons to Be on Facebook for Business
Let’s be upfront about this: you no longer just want to be on Facebook—you must be on it. Why? Well, there are nearly two billion reasons! Facebook’s statistics show there are 1.94 billion active …
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Tips for Creating Great Visual Content
Offering great blog content is one of the surest ways to capture your audience. And an audience who takes the time to read your blog is one who’s interested in what you have to offer and one who may …
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LinkedIn Company Pages: Your Checklist for Best Practices
A few months ago we gave you an overview of LinkedIn, where we briefly talked about creating company pages. Let’s delve a bit deeper into the best ways to use this feature. One of the main purposes …
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