It seems like every day there’s a new fad in social media—a rising-star platform, a trending hashtag, a new social media term. Everything changes so quickly it’s becoming necessary to keep up with it …
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Running Competitions to Promote Your Membership Site
If you’re looking for a way to promote your membership website and grow your audience, then running a competition could be the answer. Of course, there are many ways to grow your audience, but …
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Facebook Remarketing vs Google Remarketing: Which is Best for Your Membership Site
Remarketing allows you to target ads at those who’ve engaged with your business in some way. By displaying ads to individuals who have already visited your site, completed a free membership trial, …
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The Lowdown on Backlinks: What They Are and Why You Need Them
Among the many elements that make up search engine optimization (SEO), backlinks are one of the hardest to understand and possibly even more difficult to procure. Backlinks are part of off-site SEO, …
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One Tool to Rule Them All: Google Analytics
Google Analytics. You’ve heard the name, right? If you haven’t—and maybe even if you have—you’re probably wondering what it is, what it does, and how it can help your business. More importantly, after …
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Utilizing Platform-Based Analytics, Part 3: Instagram Insights
We’re continuing our three-part series on how to use platform-based analytics, and today’s topic is Instagram Insights. If you didn’t get a chance to read our previous two posts about Facebook and …
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