What is one of the most common bits of advice you see when you’re looking for ways to boost your social media presence? You need followers. Real followers. The ones who actually engage with your …
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Using Social Media Sentiment Analysis to Really Understand Your Members
Have you ever wondered how your members feel about your membership site and business? How they truly feel? If you were a fly on the wall, you could probably learn a ton just listening to your …
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How to Segment Email Lists (And Why You Should)
Email marketing can be an excellent way to engage with new leads, as well as those who have purchased products from your business in the past. However, if you have a high unsubscribe rate, that may be …
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How to Customize Your Facebook Ad Audience (In 5 Easy Steps)
Facebook ads can be an excellent way to reach out to fans and attract new customers on a limited budget. However, it’s not enough to simply design a strong advertisement. Even a well-written campaign …
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What the GDPR Means for Your Email Marketing Campaigns
If your website uses email marketing, there's some legislation you should know about. The General Data Protection Regulation (GDPR) is a new privacy-focused law that went into effect earlier this …
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4 Reasons You Need a Social Media Presence for Your Small Business
Just about everyone understands the importance of social media marketing at this point. Still, it can be easy to assume that social media platforms are only really beneficial to large companies, which …
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