What is one of the most common bits of advice you see when you’re looking for ways to boost your social media presence? You need followers. Real followers. The ones who actually engage with your content and not the ones you buy simply to buff up your follower count (never do that, by the way). Even we here at MemberPress have written an article on how to gain (and keep!) followers. We’ve also shared tips on how to create great content that gets clicks. So, because you already know you need to write, post, and share amazing content, and because you know you need to engage with your followers and reach out to influencers, we decided to take a different angle with this post. We’re going to look at the best ways to get followers, by researching tools that will help you find followers who are looking for the type of content you’re sharing and the type of products you’re offering.
There are a lot of tools to help you manage your social media marketing. The most popular of these tools help you to manage your content so you are sharing the best and most recent information out there, and so you’re also posting content on a regular and timely basis to keep your followers engaged.
Social Media Management Tools
- Hootsuite: this most-used management tool allows you to gather outside content; schedule all of that content, including your own; measure your ROI; and run social media marketing campaigns.
- Buffer: this company’s tools help you manage various social media activities, including publishing content, reviewing analytics, and creating team-collaboration marketing efforts.
- Sprout Social: similar to Hootsuite and Buffer, Sprout Social allows you to schedule and publish content, and it provides customer-management relationship tools.
- CoSchedule: this tool is unique because it lets you organize everything in one place, from your social media campaigns to scheduling content and emails.
You may have noticed that although all these tools have valuable (and almost necessary!) features, their focus is more on content than on garnering followers. But before it sounds like we’re saying followers are more important than content, let’s make one thing absolutely clear: providing valuable content is more important than having thousands upon thousands of followers. What we’re saying is that you need people to see your content, right? That’s why we’ve decided to explore how to find quality followers—those who will most likely be interested in that awesome content.
Tools to Find Followers
The first “find your followers” tool that comes to mind is Crowdfire. While initially created to assist Twitter users in answering the oft-asked question “Who unfollowed me?” Crowdfire aims to help users understand their ideal followers on Twitter and Instagram. It helps users find more of the types of followers they can engage with.
How Does Crowdfire Do This?
First, as mentioned, it gives you the ability to see who unfollowed you—so you can unfollow them if you wish. The point here isn’t to keep your followers-versus-following ratio tipped toward more followers than following but to help you find the people you’re following who aren’t valuable because they aren’t interested in your content.
Next, it helps you find inactive followers—those who haven’t been on Twitter or Instagram for a certain amount of time—because if they aren’t actively participating on the platform, you’re tweeting to the birds. (Sorry, bad joke!) So, to help keep that followers-to-following ratio at a happy medium, unfollow those who don’t engage.
You can also copy followers from your ideal profiles—your competitors, companies that are complementary to yours, etc.—and by so doing, hope to catch their attention so they follow you back. If they don’t follow back, no worries. You can unfollow them when you check your recent unfollowers list.
Additionally, Crowdfire curates content for you that’s interesting and valuable to your audience based on your profile information. You can also schedule that content to be shared across multiple platforms, not just Twitter and Instagram. One more bonus here: Crowdfire will notify you of the most opportune times to post so that there’s a greater chance of your users seeing it.
Other Tools Like Crowdfire
If you’re interested in other tools that can help you find quality followers (and lose those who aren’t so valuable), here’s a shortlist for your perusal:
- Heroic Social: Similar to Crowdfire, this tool allows you to manage and monitor your followers. It also provides filters that let you specify the type of follower you’re looking for. And it offers the additional feature to schedule content, although that comes with a small but reasonable monthly price.
- Tweepi: This tool focuses only on Twitter, which is fine if you’re concentrating on boosting your followers on that platform. Consider pairing this platform with a social media tool that helps you curate and schedule valuable content, like those mentioned above.
- UnTweeps: This handy little tool focuses on finding inactive users. Simply log in, specify your date range for inactivity, and let the tool do the rest.
- Hypegrowth: Unlike the three tools above, Hypegrowth doesn’t focus on your followers. Rather, its focus is to help you attract and engage with the right kind of followers on Twitter for your business.
- Combin: This is a tool for Instagram. It helps you find true followers and get real likes and comments. It also helps you find influencers and engage with followers.
What Tools Do You Use?
We’re sure this is only a sampling of the many social media management tools available. Which have you used, and which do you recommend? Are there any we should know about? Please share in the comments below!